Items where Subject is "H Social Sciences > HF Commerce > Marketing"

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Number of items at this level: 66.

A

Abdul Jalil, Norhalilah (2005) The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ab Manaf, Zul Hilmi (2007) A study on the effectiveness of promotional tools in the promotional strategies used by Bursa Malaysia Berhad in securing the success of the Crude Palm Oil Futures Contract (FCPO) / Zul Hilmi Ab Manaf. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abd Lait, Nurhayathy (2009) A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdul Ghani, Abdul Hadi and Gani, Hasmawati (1984) The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani. Student Project. Faculty of Business and Management, Shah Alam. (Unpublished)

Abdul Hadi, Noor Hardhilah (2006) Post purchase behavior on marketing mix in meeting customers satisfaction on MyVi car / Noor Hardhilah Abdul Hadi. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Abdul Manap, Siti Munirah (1998) A study on the effectiveness of promotion activities towards attracting more shoppers to star parade shopping center / Siti Munirah Abdul Manap. Student Project. Faculty of Business and Management, Shah Alam. (Unpublished)

Abdullah, Afiqah (2014) The impact of mass customization products on consumer needs / Afiqah Abdullah. Degree thesis, Universiti Teknologi MARA.

Abdullah, Johari (2017) Revisiting exchange concept: a rationale for marketing mix in Islamic marketing / Johari Abdullah. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 45-56. ISSN 2550-1429

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahamad, Nur Syahidah (2008) The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ahmad, Affiaine (2013) Assessing the relationship between risk assessment practices, risk control practices, quality risk management and construction project performance: An empirical study in Malaysian construction projects / Affiaine Ahmad. PhD thesis, Universiti Teknologi MARA.

Azman Roslee, Anuar (1987) Peranan Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI) di dalam pembangunan pertanian negara (penekanan ke atas penyelidikan padi) / Azman Roslee Anuar ... [et al.]. Student Project. Faculty of Administrative Sciences and Policy Studies, Shah Alam. (Unpublished)

B

Bakri, Mohammed Hariri (2015) Determinants of primary market spread in developing securitization in Malaysia : a panel study / Mohammed Hariri Bakri. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

C

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

H

Hosseini, Bahareh Sadat (2018) Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

UNSPECIFIED and Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 1 (3). pp. 1-20. ISSN 2590-3837

Habib, Farzana Quoquab and Abu Dardak, Rozhan and Zakaria, Sabarudin (2011) Consumers’ preference and consumption towards fast food: evidences from Malaysia / Farzana Quoquab Habib , Rozhan Abu Dardak , Sabarudin Zakaria. Business & Management Quaterly Review, 2 (1). pp. 14-27. ISSN 2180-2777

Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Hassan, Khairah Liyana (2008) The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

I

Ibrahim, Mohd Amirulfazli (2005) The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Idris, Balqis Hafizah (2006) The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Ismail, Siti Noorazian (2008) The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

J

Jamaluddin, Junainah (2008) The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Johari, Siti Nur Aqilah (2014) Promosi teater tradisional oleh Jabatan Kebudayaan dan Kesenian Negara (JKKN) / Siti Nur Aqilah Johari. Student Project. Faculty of Film, Theatre and Animation, Puncak Perdana. (Unpublished)

K

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Kamarudin, Ratno Affendi (1998) Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin. Student Project. Faculty of Business and Management, Shah Alam. (Unpublished)

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

L

Lahap, Johanudin and G., Barry O'Mahony and Jim, Sillitoe (2011) Towards developing a service delivery improvement model for the Malaysian Hotel sector / Johanudin Lahap, G. Barry O'Mahony and Jim Sillitoe. Social and Management Research Journal, 8 (2). pp. 75-98. ISSN 1675-7017

M

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Razi, Nurul Syazana (2018) Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohammad @ Mokhzani, Fatin Liyana (2018) The relationship between social media participation and employees' performance at Lembaga Tabung Haji Johor Bharu, Johor Darul Takzim / Fatin Liyana Mohammad @ Mokhzani. Student Project. Faculty of Business and Management, Jengka, Pahang. (Unpublished)

Maarof, Zamira (2008) Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mat Darus, Shaheda (2005) A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mifli, Mazalan (2015) A simultaneous assessment of the hierarchical models of market orientation and External Environmental Factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

Mohamad, Rabiatul Adawiyah (2008) Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Hanafiah, Mohd Khairi (2008) 7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Kamil, Ahmad Zulfa and Mahabob, Muhammad Afif (2016) The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohd Khalid, Nor Aminin and Mohd Roslin, Rosmimah (2016) Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin. Journal of International Business, Economics and Entrepreneurship (JIBE), 1 (1). pp. 16-21. ISSN 2550-1429

Mohd Nasir, Mohd Nahar Faiz (2007) The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Noor, Mohd Najib (2008) The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Saleh, Zurita (2017) Social capital influence on supply chain integration in the food processing industry in Malaysia / Zurita Mohd Saleh. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 34-43. ISSN 2550-1429

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

Mohmed, Bibi Mariam (2007) The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

N

Nor Said, Nazila (2006) Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

O

UNSPECIFIED and Othman, Mohammad Azmi (2013) Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. Business & Management Quaterly Review, 4 (3&4). pp. 27-37. ISSN 2180-2777

P

Padlan, Noorasliaomie (2008) Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

R

Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ramli, Mohd Razman (2008) The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

S

Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business and Entrepreneurship, 9 (1). pp. 153-170. ISSN 0128-7494

Soberi, Salleh and Noraini, Mohamad (1984) Survey on the level of satisfaction towards the technical services department of Mesiniaga Sdn Bhd / Soberi Salleh and Noraini Mohamad. Student Project. Faculty of Business and Management, Shah Alam. (Unpublished)

Sulong, Siti Nurhanifah (2013) Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong. Masters thesis, Universiti Teknologi MARA.

T

Tarudin, Norfairus (2006) The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Tumin, Runaiza (2002) An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

Voon, Boo Ho and Kueh, Karen Meng Koon and Unggah, Lois and Chali, Raymond (2009) Customers’ perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]. Social and Management Research Journal, 6 (1). pp. 33-50. ISSN 1675-7017

This list was generated on Tue Nov 13 11:58:50 2018 +08.