Items where Subject is "H Social Sciences > HF Commerce > Marketing"

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Number of items at this level: 30.

A

Abdullah, Afiqah (2014) The impact of mass customization products on consumer needs / Afiqah Abdullah. Degree thesis, Universiti Teknologi MARA.

Abdullah, Firdaus and Kanyan, Agnes (2012) Identifying and managing the dimensions of relationship marketing for the foodservice industry / Assoc. Prof. Dr. Firdaus Abdullah and Agnes Kanyan. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Ahmad, Affiaine (2013) Assessing the relationship between risk assessment practices, risk control practices, quality risk management and construction project performance: An empirical study in Malaysian construction projects / Affiaine Ahmad. PhD thesis, Universiti Teknologi MARA.

Ahmad Bihar, Fatin Atiqah (2014) The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Azman Roslee, Anuar (1987) Peranan Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI) di dalam pembangunan pertanian negara (penekanan ke atas penyelidikan padi) / Azman Roslee Anuar ... [et al.]. Student Project. Faculty of Administrative Sciences and Policy Studies, Shah Alam. (Unpublished)

F

Faizul, Fatin Ayuni and Samsularip, Nurul Shahadah (2014) The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

G

Gregory, Margaret Lucy and Andrew, Jasmine Vivienne and Omar, Noraida (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Gumel, Ahmad Muhammad and Othman, Mohammad Azmi (2013) Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. Business & Management Quaterly Review, 4 (3&4). pp. 27-37. ISSN 2180-2777

H

Habib, Farzana Quoquab and Abu Dardak, Rozhan and Zakaria, Sabarudin (2011) Consumers’ preference and consumption towards fast food: evidences from Malaysia / Farzana Quoquab Habib , Rozhan Abu Dardak , Sabarudin Zakaria. Business & Management Quaterly Review, 2 (1). pp. 14-27. ISSN 2180-2777

Hamzari, Nurul Farhana (2016) A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Hassam, Siti Faeruza (2013) The cost and effect of occupational health hazards a case study of proton manufacturing plant Malaysia / Siti Faeruza Hassam. Masters thesis, Universiti Teknologi MARA.

J

Jaslin, Noorliana and Mohd Khalid, Nor Syahira and Ab Manan, Nurul Nabilah (2015) The effect of marketing mix on purchase intention in spa at Bandar Hilir, Melaka / Noorliana Jaslin , Nor Syahira Mohd Khalid and Nurul Nabilah Ab Manan. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Johari, Siti Nur Aqilah (2014) Promosi teater tradisional oleh Jabatan Kebudayaan dan Kesenian Negara (JKKN) / Siti Nur Aqilah Johari. Student Project. Faculty of Film, Theatre and Animation, Puncak Perdana. (Unpublished)

K

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

L

Lahap, Johanudin and G., Barry O'Mahony and Jim, Sillitoe (2011) Towards developing a service delivery improvement model for the Malaysian Hotel sector / Johanudin Lahap, G. Barry O'Mahony and Jim Sillitoe. Social and Management Research Journal, 8 (2). pp. 75-98. ISSN 1675-7017

M

Mat Jani, Imnie Farahainie (2017) Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Sazali, Siti Sofea (2017) Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Md Taib, Norraeffa and Hassian, Ummi Kalsum (2012) Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Mohd Kamil, Ahmad Zulfa and Mahabob, Muhammad Afif (2016) The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

S

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business and Entrepreneurship, 9 (1). pp. 153-170. ISSN 0128-7494

Said Ismail, Sharifah Insyirah (2017) The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Shahru Alzaman, Nurhafizah (2017) The impact of relationship marketing strategy on customer loyalty at Taming Sari Tower, Malacca / Nurhafizah Shahru Alzaman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulong, Siti Nurhanifah (2013) Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong. Masters thesis, Universiti Teknologi MARA.

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

Voon, Boo Ho and Kueh, Karen Meng Koon and Unggah, Lois and Chali, Raymond (2009) Customers’ perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]. Social and Management Research Journal, 6 (1). pp. 33-50. ISSN 1675-7017

Z

Zainal, Farrah Wahida (2009) Student as a target market for eBekal: a study of online purchasing at Pernec Technologies / Farrah Wahida Zainal. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Zainal Abidin, Nor Aishah Zaha and Haji Abdul Aziz, Azlaini (2011) Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz. Asian Journal Of Environment-Behaviour Studies, 2 (5). pp. 57-66. ISSN 1394-0384

This list was generated on Sun Sep 24 07:09:46 2017 MYT.