Items where Subject is "H Social Sciences > HF Commerce > Marketing"

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Number of items at this level: 237.

A

Abdul Jalil, Norhalilah (2005) The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil. [Student Project] (Unpublished)

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. [Student Project] (Unpublished)

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. [Student Project] (Unpublished)

Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. [Student Project] (Unpublished)

Ahmad, Aini Hayati (2005) The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad. [Student Project] (Unpublished)

Abdullah, Ahmad Rafaie (2004) The roles of promotional tools on the evaluation tax compliance in Jasin District Council (MDJ), Melaka: Mukim Jasin / Ahmad Rafaie Abdullah. [Student Project] (Unpublished)

Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. [Student Project] (Unpublished)

Azhar, Nur Fazliana (2015) Barriers effective communication impact to productivity of employee in Hotel Seri Malaysia Kepala Batas / Nur Fazliana Azhar. [Student Project] (Unpublished)

Abdul Majid, Aiman Ariff (2009) The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid. [Student Project] (Unpublished)

Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. [Student Project] (Unpublished)

Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. [Student Project] (Unpublished)

Abidi, Mohd Hadi (2015) A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi. [Student Project] (Unpublished)

Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. [Student Project] (Unpublished)

Awang Kechik, Mohd Syahryzal (2009) A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik. [Student Project] (Unpublished)

Ahmad Husaini Zakwan, Muhammad Ashraf (2009) The industry perspective on marketability of palm oil biodiesel to domestic end users / Muhammad Ashraf Ahmad Husaini Zakwan. [Student Project] (Unpublished)

Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. [Student Project] (Unpublished)

Abg Ali, Nur Izyan Alyani (2019) Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. [Student Project] (Unpublished)

Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. [Student Project] (Unpublished)

Abdul Rahman, Anies Farahin and Ahmad Tajudin, Siti Shakiroh (2013) Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin. [Student Project] (Unpublished)

Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. [Student Project] (Unpublished)

Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. [Student Project] (Unpublished)

Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. [Student Project] (Unpublished)

Analiz, Aiman Zarif (2010) The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. [Student Project] (Unpublished)

Ab Ghani, Nur Izzati (2008) Customers housing preference : A case study in Kota Bharu / Nur Izzati Ab Ghani. [Student Project] (Unpublished)

Ab Manaf, Zul Hilmi (2007) A study on the effectiveness of promotional tools in the promotional strategies used by Bursa Malaysia Berhad in securing the success of the Crude Palm Oil Futures Contract (FCPO) / Zul Hilmi Ab Manaf. [Student Project] (Unpublished)

Abd Lait, Nurhayathy (2009) A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait. [Student Project] (Unpublished)

Abd Raman, Yuhanis (2009) A case study: the effectiveness of 5P’s elements in marketing mix towards successful of company marketing strategy / Yuhanis Abd Raman. [Student Project] (Unpublished)

Abd Razak, Shahila (2010) Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak. [Student Project] (Unpublished)

Abd mutalib, Muhammad Aiman (2020) Hybrid QR code student attendance system using firebase and react / Muhammad Aiman Abd mutalib. Degree thesis, Universiti Teknologi Mara Perlis.

Abd. Halim, Mohd Hasif Akmal (2011) Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abdul Ghani, Abdul Hadi and Gani, Hasmawati (1984) The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani. [Student Project] (Unpublished)

Abdul Hadi, Noor Hardhilah (2006) Post purchase behavior on marketing mix in meeting customers satisfaction on MyVi car / Noor Hardhilah Abdul Hadi. [Student Project] (Unpublished)

Abdul Halim, Haliza Mazlin (2005) Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim. [Student Project] (Unpublished)

Abdul Majid, Mohamad Azlan (2000) Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid. [Student Project] (Unpublished)

Abdul Majid, Muhammad Faheem and Hussin, Niftahul Janna (2016) The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. [Student Project] (Unpublished)

Abdul Malik, Siti Aisha Wahida (2009) Multi level marketing of Avon Cosmetisc (M) Sdn Bhd / Siti Aisha Wahida Abdul Malik. [Student Project] (Unpublished)

Abdul Manap, Siti Munirah (1998) A study on the effectiveness of promotion activities towards attracting more shoppers to star parade shopping center / Siti Munirah Abdul Manap. [Student Project] (Unpublished)

Abdul Rasid, Nurain Fatin (2017) Pengaruh media sosial (instafamous) dalam mewarwarkan sesuatu produk atau acara majlis dengan menggunakan teknik pemasaran viral / Nurain Fatin Abdul Rasid. [Student Project] (Unpublished)

Abdul Razak, Nor Atiqah (2010) A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak. [Student Project] (Unpublished)

Abdul-Rahman, Maria and Fairuz Ramli, Mona and Chauhan, Ajay (2019) The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of Islamic bank products and their determinants \ Maria Abdul Rahman...[et al.]. Voice of Academia : Academic Series of Universiti Teknologi MARA Kedah : Special Issue, 15 (2). pp. 39-51. ISSN 2682-7840

Abdullah, Afiqah (2014) The impact of mass customization products on consumer needs / Afiqah Abdullah. Degree thesis, Universiti Teknologi MARA.

Abdullah, Johari (2017) Revisiting exchange concept: a rationale for marketing mix in Islamic marketing / Johari Abdullah. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 45-56. ISSN 2550-1429

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. [Student Project] (Unpublished)

Abdullah, Muhammad (2016) Factors influencing saving behaviour: A study on Petronas Chemicals Marketing (Labuan) LTD employees / Muhammad Abdullah. [Student Project] (Unpublished)

Abdulmajid, Methaq Ahmed (2011) The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid. Jurnal Intelek, 6 (2). pp. 58-78. ISSN 2231-7716

Ahamad, Nur Syahidah (2008) The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. [Student Project] (Unpublished)

Ahmad, Affiaine (2013) Assessing the relationship between risk assessment practices, risk control practices, quality risk management and construction project performance: An empirical study in Malaysian construction projects / Affiaine Ahmad. PhD thesis, Universiti Teknologi MARA.

Ahmad, Noryati (2016) Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad. Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-18. ISSN 2289 – 2559

Amir, Ayuni Zafirah (2019) Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir. [Student Project] (Unpublished)

Amir Hamzah, Fatin Natasha (2017) Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah. [Student Project] (Unpublished)

Amir Hamzah, Mohd Reeza (2014) A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. [Student Project] (Unpublished)

Anas, Nor Alia Shahira (2020) NSB Global Enterprise / Nor Alia Shahira Anas. [Entrepreneurship Project] (Unpublished)

Azman Roslee, Anuar (1987) Peranan Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI) di dalam pembangunan pertanian negara (penekanan ke atas penyelidikan padi) / Azman Roslee Anuar ... [et al.]. [Student Project] (Unpublished)

B

Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. [Student Project] (Unpublished)

Bakri, Mohammed Hariri (2015) Determinants of primary market spread in developing securitization in Malaysia : a panel study / Mohammed Hariri Bakri. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

C

Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. [Student Project] (Unpublished)

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. [Student Project] (Unpublished)

Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. [Student Project] (Unpublished)

Che Mansor, Nor Asman (2009) Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor. [Student Project] (Unpublished)

D

Daud, Khurzaimah (2009) The service quality of sales representative from PERTAM Properties in selling the properties / Khurzaimah Daud. [Student Project] (Unpublished)

Daud, Siti Hafizah and Othman, Khatijah (2019) Awareness of social business in social media in Malaysia / Siti Hafizah Daud and Khatijah Othman. Management & Accounting Review (MAR), 18 (1). pp. 139-166. ISSN 2550-1895

G

Gregory, Margaret Lucy (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak. [Research Reports] (Unpublished)

H

Hosseini, Bahareh Sadat (2018) Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Hashim, Nurul Soleha (2018) Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. [Student Project] (Unpublished)

Husni, Fatin Nadiah (2011) The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni. [Student Project] (Unpublished)

Haron, Nor Dhabitah (2019) Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. [Student Project] (Unpublished)

Habib, Farzana Quoquab and Abu Dardak, Rozhan and Zakaria, Sabarudin (2011) Consumers’ preference and consumption towards fast food: evidences from Malaysia / Farzana Quoquab Habib , Rozhan Abu Dardak , Sabarudin Zakaria. Business and Management Quarterly Review (BMQR), 2 (1). pp. 14-27. ISSN 2180-2777

Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. [Research Reports] (Unpublished)

Hasbullah, Nurul Hidayah (2011) The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah. [Student Project] (Unpublished)

Hashim, Nor Hashima and Yahya, Wan Kalthom and Abu Bakar, Saridan and Asrul, Siti Aisyah (2018) Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]. Journal of Emerging Economies and Islamic Research, 6 (3). pp. 1-9. ISSN 2289 - 2559

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 2590-3837

Hassan, Hazlinda and Bojei, Jamil (2019) Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. Voice of Academia : Academic Series of Universiti Teknologi MARA Kedah : Special Issue, 15 (1). pp. 73-89. ISSN 2682-7840

Hassan, Khairah Liyana (2008) The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. [Student Project] (Unpublished)

Hassan, Nur Azura (2007) A study of the market reaction towards board of director changes announcement in Malaysia / Nur Azura Hassan. Degree thesis, Universiti Teknologi MARA.

Hassan, Nur Balqish and Hashim, Noor Hazarina and Bakhary, Norhisham and Padil, Khairul H. (2019) Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (3). pp. 1-16. ISSN 2590-3837

Hussain, Huzaimi and Pyeman, Jaafar and Ghani, Mohd. Mokhtar (2005) A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani. [Research Reports] (Unpublished)

I

Ismail, Azizah (2012) The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. [Student Project] (Unpublished)

Ismail, Noorhaida (2007) Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail. [Student Project] (Unpublished)

Ibrahim, Mohd Amirulfazli (2005) The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim. [Student Project] (Unpublished)

Idris, Balqis Hafizah (2006) The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris. [Student Project] (Unpublished)

Ing, Phang and ung Chai, Liew F (2019) Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai. International Journal of Service Management and Sustainability (IJSMS), 4 (2). pp. 1-30. ISSN 2550-1569

Ismail, Nur Amanina Aisya (2017) Strategi pemasaran bagi butik Calaqisya dalam aspek persaingan, sasaran pasaran dan kepuasan pelanggan / Nur Amanina Aisya Ismail. [Student Project] (Unpublished)

Ismail, Siti Noorazian (2008) The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. [Student Project] (Unpublished)

Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. [Student Project] (Unpublished)

J

Jaidon, Ezatul Hasanah (2019) Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon. [Student Project] (Unpublished)

Jalius, Mohd Ekhsan Bazli (2009) The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius. [Student Project] (Unpublished)

Jamaluddin, Junainah (2008) The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin. [Student Project] (Unpublished)

Jamil, Nasruddin (2017) Pengiklanan internet dalam program Jom Kurus 1 Malaysia / Nasruddin Jamil. [Student Project] (Unpublished)

Johari, Siti Nur Aqilah (2014) Promosi teater tradisional oleh Jabatan Kebudayaan dan Kesenian Negara (JKKN) / Siti Nur Aqilah Johari. [Student Project] (Unpublished)

Jumaat, Siti Nazirah and Mohd Hatta, Norhafizah (2014) A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta. [Student Project] (Unpublished)

Junaidi, Zaimastura (2015) A study of the relationship between social network on academic performance and non academic engagement towards student in UiTM Samarahan / Zaimastura Junaidi. [Entrepreneurship Project] (Unpublished)

K

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. [Student Project] (Unpublished)

Kamalludin, Mohd Naguib Ainuddin (2015) A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. [Student Project] (Unpublished)

Kadimin, Ahmad Syakir and Zainal, Mohamad Hanafi (2013) Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. [Student Project] (Unpublished)

Kadri, Mohd Halim and Ibrahim, Muhd Kamil and Abdul Aziz, Rozainun (2010) Value relevance of aggregated vs disaggregated book value and earnings : evidence from Malaysian high-tech firms / Mohd Halim Kadri, Muhd Kamil Ibrahim and Rozainun Abdul Aziz. Management & Accounting Review (MAR), 9 (1). pp. 1-17. ISSN 2550-1895

Kamaludin, Nuratirah and Thamby Chik, Chemah and Bachok, Sabaianah and Sulaiman, Suria (2020) How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-10. ISSN 1985-8914

Kamarudin, Ratno Affendi (1998) Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin. [Student Project] (Unpublished)

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Khairani, Noor Sufiawati and Kasim, Eley Suzana and Rajamanoharan, Indra Devi and Misman, Faridah Najuna (2017) Critical success factors of green supply chain management: case evidence of a Malaysian automotive manufacturer / Noor Sufiawati Khairani ... [et al.]. Asia-Pacific Management Accounting Journal (APMAJ), 12 (2). pp. 105-127. ISSN 2550-1631

Khamarudin, Munirah and Mohd Fauzi, Waida Irani (2019) Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi. Voice of Academia : Academic Series of Universiti Teknologi MARA Kedah : Special Issue, 15 (2). pp. 69-73. ISSN 2682-7840

Khirudin, Nursyahriah Aini (2014) A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin. [Student Project] (Unpublished)

L

Lokman, Hamidah (2005) The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman. [Student Project] (Unpublished)

Lahap, Johanudin and G., Barry O'Mahony and Jim, Sillitoe (2011) Towards developing a service delivery improvement model for the Malaysian Hotel sector / Johanudin Lahap, G. Barry O'Mahony and Jim Sillitoe. Social and Management Research Journal, 8 (2). pp. 75-98. ISSN 1675-7017

Liasan, Dinisiah (2006) Factors that contribute to visitors buying decision toward nature based tourism products: a case study on Kinabalu Park, Kundasang / Dinisiah Liasan. [Student Project] (Unpublished)

M

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. [Student Project] (Unpublished)

Mohd Zamri, Muhammad Fadris (2018) Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. [Student Project] (Unpublished)

Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd Sharif, Mohamad Syafiq (2019) Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. [Student Project] (Unpublished)

Mohd Daud, Mohd Fadzil (2006) The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud. [Student Project] (Unpublished)

Mat Lizah, Muhammad Reedha (2019) An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. Degree thesis, Universiti Teknologi MARA, Melaka.

Md Zuki, Mohd Zuraffly (2009) Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki. [Student Project] (Unpublished)

Mahamad Rabaai, Azilahani (2009) The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. [Student Project] (Unpublished)

Mat Zain, Maizatul Akmaliah (2009) The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. [Student Project] (Unpublished)

Mokhtar, Mardiana (2009) A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. [Student Project] (Unpublished)

Mamat, Marina (2009) The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat. [Student Project] (Unpublished)

Mohd Zikri, Mohd Azrul Syafiq (2010) The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. [Student Project] (Unpublished)

Mohd Aznam, Mohd Fitri (2010) The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. [Student Project] (Unpublished)

Md Kharmani, Mohd Hazwan (2009) The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani. [Student Project] (Unpublished)

Mohd Hazizan, Munirah (2010) A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. [Student Project] (Unpublished)

Misngat, Nur Hidayah (2010) A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat. [Student Project] (Unpublished)

Mohd Sofian, Nor Afiqah and Roslan, Nurul Huda and Mohd @ Wan Mohamad, Wan Mohd Khairul Naim (2018) Employee’s perception on merger between Proton Holdings Berhad and Geely on talent management practices / Nor Afiqah Mohd Sofian, Nurul Huda Roslan and Wan Mohd Khairul Naim Mohd @ Wan Mohamad. [Student Project] (Unpublished)

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. [Student Project] (Unpublished)

Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. [Student Project] (Unpublished)

Mohd Razi, Nurul Syazana (2018) Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. [Student Project] (Unpublished)

Mohamad Sheriff, Nooraini and Naina Mohamad, Rozita (2003) Private colleges in Malaysia: are the key marketing environment indicators promising? / Nooraini Mohamad Sheriff and Rozita Naina Mohamad. [Research Reports] (Unpublished)

Md Noordin, Lailatul Noreen (2009) Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin. [Student Project] (Unpublished)

Mat Nor, Norazwafira and Kamarullbahrin, Noorshida (2001) Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. [Student Project] (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. [Student Project] (Unpublished)

Mohammad @ Mokhzani, Fatin Liyana (2018) The relationship between social media participation and employees' performance at Lembaga Tabung Haji Johor Bharu, Johor Darul Takzim / Fatin Liyana Mohammad @ Mokhzani. [Student Project] (Unpublished)

Md Yatim, Mohd Azri (2010) A study on the effectiveness of promotion forms implemented by Pusat Zakat Melaka (PZM) towards Muslim government employees / Mohd Azri Md Yatim. [Student Project] (Unpublished)

Maarof, Zamira (2008) Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. [Student Project] (Unpublished)

Masroh, Noor Syuhada and Hamdani, Muhamad Hafizuddin (2015) The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani. [Student Project] (Unpublished)

Mat Darus, Shaheda (2005) A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus. [Student Project] (Unpublished)

Mat Jani, Imnie Farahainie (2017) Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani. [Student Project] (Unpublished)

Mat Nawi, Muhammad Hafizuddin (2012) Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi. Degree thesis, Universiti Teknologi MARA, Kelantan.

Mat Nawi, Nurul Safinah (2017) A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Md Dasuki, Norshafiqah (2011) A study on the effectiveness of promotion for Islamic product at Agrobank Segamat / Norshafiqah Md Dasuki. [Student Project] (Unpublished)

Md Jalil, Nurul Izati and Mohd Ali, Siti Nur Hidayah (2014) The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali. [Student Project] (Unpublished)

Md Noor, Muhamad Najib Fahmi (2020) A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. [Student Project] (Unpublished)

Md Said, Rabiatul Ain (2015) Factors influencing local shoppers to shop at global online stores / Rabiatul Ain Md Said. [Student Project] (Unpublished)

Mifli, Mazalan (2015) A simultaneous assessment of the hierarchical models of market orientation and External Environmental Factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

Mis, Khairiyatul Mu’minah (2008) “The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis. [Student Project] (Unpublished)

Mobil, Shahira Shahina and Kasuma, Jati and Adenan, Mohd Amirul and Mejri, Norazimah and Rajan, Rohanna (2019) Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

Mohamad, Rabiatul Adawiyah (2008) Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad. [Student Project] (Unpublished)

Mohamad Daing, Balqis (2011) A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohamad Hasim, Nur Syafiqah Aqilah and Zakaria, Saidatul Karimah (2016) The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria. [Student Project] (Unpublished)

Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. [Student Project] (Unpublished)

Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. [Student Project] (Unpublished)

Mohammed Shobri, Nor Diyana (2020) Determinants of guest experience and its influence on resort guest loyalty / Nor Diyana Mohammed Shobri. PhD thesis, Universiti Teknologi MARA.

Mohd, Nurul Fakhri (2009) Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd. [Student Project] (Unpublished)

Mohd Azhar, Amira (2014) The evaluation of the effectiveness of marketing mix (4 p’s) implementation activities towards performances of Perdana Resort, Pantai Cahaya Bulan, Kota Bharu from the guests’ perspectives / Amira Mohd Azhar. [Student Project] (Unpublished)

Mohd Hanafiah, Mohd Khairi (2008) 7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah. [Student Project] (Unpublished)

Mohd Idros, Wan Ahmad Hakim and Abdul Manaf, Nurul Amanina (2016) Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. [Student Project] (Unpublished)

Mohd Izuddin, Nur Syafiqah (2020) Rechargeable Massage Pillow / Nur Syafiqah Mohd Izuddin. [Entrepreneurship Project] (Unpublished)

Mohd Kamil, Ahmad Zulfa and Mahabob, Muhammad Afif (2016) The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob. [Student Project] (Unpublished)

Mohd Khalid, Nor Aminin and Mohd Roslin, Rosmimah (2016) Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin. Journal of International Business, Economics and Entrepreneurship (JIBE), 1 (1). pp. 16-21. ISSN 2550-1429

Mohd Nasir, Mohd Nahar Faiz (2007) The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. [Student Project] (Unpublished)

Mohd Noor, Mohd Najib (2008) The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor. [Student Project] (Unpublished)

Mohd Nordin, Noorain and Mohamed, Munirah and Jaidon, Ezatul Hasanah (2019) The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Mohd Saleh, Zurita (2017) Social capital influence on supply chain integration in the food processing industry in Malaysia / Zurita Mohd Saleh. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 34-43. ISSN 2550-1429

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

Mohd Saufi, Fara Elani (2009) Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. [Student Project] (Unpublished)

Mohd Suhaili, Mohd Zhafran (2016) Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili. [Student Project] (Unpublished)

Mohd Yonan, Khairul (2006) A study of factors in influencing demands towards national car model in Malaysia: An Empirical Study From 1990- 2004 / Khairul Mohd Yonan. [Student Project] (Unpublished)

Mohmed, Bibi Mariam (2007) The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed. [Student Project] (Unpublished)

Muhamad Ali, Nur Syafiqah Alia (2008) Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali. [Student Project] (Unpublished)

Muhamad Tamyez, Puteri Fadzline (2014) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. PhD thesis, Universiti Teknologi MARA.

Muhammad, Nur Shahrulliza and Hamdan, Fairus and Norman, Helmi and Yunus, Amie Azida (2019) Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 79-86. ISSN 2462-1838

Muhammad, Zikri and Rostam, Katiman and Mohd. Yusoff, Yusliza and Manaf Bohari, Abdul (2010) Exploratory and factor validation and psychometric properties of quality of customer service delivery by local authority / Zikri Muhammad ...[et al.]. Jurnal Intelek, 5 (2). ISSN 2231-7716

Musa, Noorhidayu (2010) MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa. [Student Project] (Unpublished)

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

N

Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. [Student Project] (Unpublished)

Nik Aziz, Nik Dalila (2009) 7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz. [Student Project] (Unpublished)

Nizar, Nuranisah (2016) A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar. [Student Project] (Unpublished)

Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. [Student Project] (Unpublished)

Nor Said, Nazila (2006) Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said. [Student Project] (Unpublished)

Norman, Norsyakira (2009) The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman. [Student Project] (Unpublished)

O

Othman, Mohammad Azmi (2013) Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. Business and Management Quarterly Review (BMQR), 4 (3&4). pp. 27-37. ISSN 2180-2777

Othman, Masedayu (2019) Analysis on the impacts of marketing mix towards Malaysian consumer’s satisfaction in purchasing organic pineapples case study at Merlimau Utara, Melaka / Masedayu Othman. [Student Project] (Unpublished)

Othman, Siti Naquiah (2011) A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

P

Padlan, Noorasliaomie (2008) Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. [Student Project] (Unpublished)

R

Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. [Student Project] (Unpublished)

Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. [Student Project] (Unpublished)

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. [Student Project] (Unpublished)

Ramly, Maisarah (2010) A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly. [Student Project] (Unpublished)

Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. [Student Project] (Unpublished)

Raja Ahmad Shafiei, Raja Shahrizal (2005) The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. [Student Project] (Unpublished)

Rahman, Rofiza (2004) The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman. [Student Project] (Unpublished)

Ramli, Mohd Razman (2008) The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli. [Student Project] (Unpublished)

Rashid, NurBaizura and Abu Mansor, Noor Azah and Ponamin, Kamisah and Mohd. Syariff, Rositah and Jonid, Juliza and Abd. Rashid, Dzaidatullaili and Abd. Manaf, Nor Bahiyah (1986) Strategi pemasaran : satu pendekatan baru bagi meninggikan imej dan produktiviti organisasi tanpa keuntungan (Jabatan Perkhidmatan Pos di Lembah Kelang) / NurBaizura Rashid ... [et_al.]. [Student Project] (Unpublished)

Rosenta, Eliyani Linda and Wiwik, Utami (2016) A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077

Roslan, Norliyana (2017) Strategi pemasaran digital dalam mempromosikan filem tempatan di Malaysia: Grand Brilliance / Norliyana Roslan. [Student Project] (Unpublished)

Rosli, Muhammad Rozaimie (2020) Technology Venture Blueprint ROI Enterprise HOVERBOARD "S" / Muhammad Rozaimie Rosli. [Entrepreneurship Project] (Unpublished)

S

Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. [Student Project] (Unpublished)

Sharif, Mohd Nur Shafiq (2009) A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif. [Student Project] (Unpublished)

Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. [Student Project] (Unpublished)

Sulaiman, Muhammad Asyraff (2015) Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. [Student Project] (Unpublished)

Salih, Siti Nur Ain (2019) Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih. [Student Project] (Unpublished)

Samat, Muhammad Faizal (2011) A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat. [Student Project] (Unpublished)

Sulaiman, Masdiana (2013) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. PhD thesis, Universiti Teknologi MARA.

Syed Ahmad Badiuzaman, Syed Muhammad Yusof (2018) Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. [Student Project] (Unpublished)

Sabtu, Siti Mudira (2005) The effectiveness of marketing communication implemented by Singgahsana Emas Sdn Bhd: creating customer awareness on the usage of gold dinar & silver dirham in Malacca / Siti Mudira Sabtu. [Student Project] (Unpublished)

Saad, Nur Amalina (2019) A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. [Student Project] (Unpublished)

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 153-170. ISSN 0128-7494

Sahari, Suhardi (1992) A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari. Diploma thesis, Universiti Teknologi MARA Shah Alam.

Said, Jamaliah and Alam, Md. Mahmudul and Abdullah, Nik Herda and Zulkarnain, Nur Nadiah (2016) Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]. Management & Accounting Review (MAR), 15 (1). pp. 1-10. ISSN 2550-1895

Saji, Sharzalina and Abu Hajia, Sharmilla and Abdul Hamid @ Zaidi, nurul syahidah (2012) ENT 300 The Donut Divas / Nunes Anak Stephen @ Jauk... [et.al]. [Entrepreneurship Project] (Unpublished)

Shaari, Mohamad Iqbal (2017) Strategi pemasaran Astro Shaw terhadap filem Ola Bola (2016) / Mohamad Iqbal Shaari. [Student Project] (Unpublished)

Sharir Zaaba, Siti Najwa (2009) A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba. [Student Project] (Unpublished)

Sidek, Sabariah (2009) Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. [Student Project] (Unpublished)

Soberi, Salleh and Noraini, Mohamad (1984) Survey on the level of satisfaction towards the technical services department of Mesiniaga Sdn Bhd / Soberi Salleh and Noraini Mohamad. [Student Project] (Unpublished)

Soteri @ Sotri, Shahrizal (2004) A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri. [Student Project] (Unpublished)

Stephen Nyamok, Doris Day (2000) The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok. [Student Project] (Unpublished)

Sulong, Siti Nurhanifah (2013) Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong. Masters thesis, Universiti Teknologi MARA.

Syed Ali, Sharifah Badariah (2009) Distribution channel problem faced by Faiza Marketing Sdn Bhd / Sharifah Badariah Syed Ali. [Student Project] (Unpublished)

T

Tahim, Benadrian Rosta Shaelabo (2015) Service quality and customer satisfaction towards Kedai 1 Malaysia at Matang, Kuching / Benadrian Rosta Shaelabo Tahim. [Student Project] (Unpublished)

Tarudin, Norfairus (2006) The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin. [Student Project] (Unpublished)

Tony, Flora Michelle and Edwin, Jacqueline and Lampong, Willimena and Sayat, Emillia (2017) ENT300 Penyangkai Temuai Enterprise / Flora Michelle Anak Tony... [et.al]. [Entrepreneurship Project] (Unpublished)

Tumin, Runaiza (2002) An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin. [Student Project] (Unpublished)

U

Umar, Syamsury and Fadzil, Noor Farina and Isik, Chris Herbert and Baral, Puyang (2008) ENT 300 : Currybang House / Syamsury Umar... [et.al]. [Entrepreneurship Project] (Unpublished)

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

Voon, Boo Ho and Kueh, Karen Meng Koon and Unggah, Lois and Chali, Raymond (2009) Customers’ perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]. Social and Management Research Journal, 6 (1). pp. 33-50. ISSN 1675-7017

W

Wan Salim, Wan Muhamad Khairuddin (2009) How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim. [Student Project] (Unpublished)

Y

Yaakob, Siti Aisyah and Mohamad, Nur Syaahidah and Mohd Ghani, Nur Nashreena Aliya and Abd Rahman, Nur Ain and Othman, Abdul Kadir (2017) The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob … [et al.]. Advances in Business Research International Journal, 3 (1). pp. 1-12. ISSN 2462-1838

Yahaya, Nurain (2011) A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya. [Student Project] (Unpublished)

Yahaya, Nurul ’ Aifaa (2005) Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya. [Student Project] (Unpublished)

Yusof, Izzatul Syahirah (2017) Kajian penggunaan kaedah periklanan dan promosi dalam meningkatkan pasaran Jakel Trading / Izzatul Syahirah Yusof. [Student Project] (Unpublished)

Yusuff, Ahmad Nadzrey (2014) Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff. [Student Project] (Unpublished)

Z

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. [Student Project] (Unpublished)

Zulkifly, Ana Umilhusna (2006) Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly. [Student Project] (Unpublished)

Zuhaili, Nur Izza Zafierah (2019) Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. [Student Project] (Unpublished)

Zainudin, Abd Hadi (2010) Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. [Student Project] (Unpublished)

Zahba, Ammar Amierul (2009) A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba. [Student Project] (Unpublished)

Zainal, Mira Elliana (2015) The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. [Student Project] (Unpublished)

Zakaria, Mohd Khairul Amri (2010) Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. [Student Project] (Unpublished)

Zaifudin, Zamnuri (2019) Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin. [Student Project] (Unpublished)

Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

This list was generated on Wed Oct 21 12:35:15 2020 +08.