Items where Subject is "H Social Sciences > HF Commerce > Marketing"

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Number of items at this level: 80.

A

Ab Manaf, Zul Hilmi (2007) A study on the effectiveness of promotional tools in the promotional strategies used by Bursa Malaysia Berhad in securing the success of the Crude Palm Oil Futures Contract (FCPO) / Zul Hilmi Ab Manaf. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abd Lait, Nurhayathy (2009) A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdul Hadi, Noor Hardhilah (2006) Post purchase behavior on marketing mix in meeting customers satisfaction on MyVi car / Noor Hardhilah Abdul Hadi. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Abdul Rahim Halili, Mai Hajarlina (2003) A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Abdul Talib, Salim and Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 1 (3). pp. 1-20. ISSN 2590-3837

Abdullah, Afiqah (2014) The impact of mass customization products on consumer needs / Afiqah Abdullah. Degree thesis, Universiti Teknologi MARA.

Abdullah, Firdaus and Kanyan, Agnes (2012) Identifying and managing the dimensions of relationship marketing for the foodservice industry / Assoc. Prof. Dr. Firdaus Abdullah and Agnes Kanyan. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Abdullah, Johari (2013) Critical factors in Islamic marketing mix and their relationship with customer satisfaction / Johari Abdullah. Masters thesis, Universiti Teknologi MARA.

Abdullah, Johari (2017) Revisiting exchange concept: a rationale for marketing mix in Islamic marketing / Johari Abdullah. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 45-56. ISSN 2550-1429

Abdullah, Salwah (2004) The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Adnan, Mohamad Zaki (2006) Competitive factors influencing sales of tractors Malaysia in heavy construction industries / Mohamad Zaki Adnan. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ahamad, Nur Syahidah (2008) The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ahmad, Affiaine (2013) Assessing the relationship between risk assessment practices, risk control practices, quality risk management and construction project performance: An empirical study in Malaysian construction projects / Affiaine Ahmad. PhD thesis, Universiti Teknologi MARA.

Ahmad Bihar, Fatin Atiqah (2014) The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Azman Roslee, Anuar (1987) Peranan Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI) di dalam pembangunan pertanian negara (penekanan ke atas penyelidikan padi) / Azman Roslee Anuar ... [et al.]. Student Project. Faculty of Administrative Sciences and Policy Studies, Shah Alam. (Unpublished)

B

Bakri, Mohammed Hariri (2015) Determinants of primary market spread in developing securitization in Malaysia : a panel study / Mohammed Hariri Bakri. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

F

Faizul, Fatin Ayuni and Samsularip, Nurul Shahadah (2014) The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

G

Gregory, Margaret Lucy and Andrew, Jasmine Vivienne and Omar, Noraida (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Gumel, Ahmad Muhammad and Othman, Mohammad Azmi (2013) Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. Business & Management Quaterly Review, 4 (3&4). pp. 27-37. ISSN 2180-2777

H

Habib, Farzana Quoquab and Abu Dardak, Rozhan and Zakaria, Sabarudin (2011) Consumers’ preference and consumption towards fast food: evidences from Malaysia / Farzana Quoquab Habib , Rozhan Abu Dardak , Sabarudin Zakaria. Business & Management Quaterly Review, 2 (1). pp. 14-27. ISSN 2180-2777

Hamzari, Nurul Farhana (2016) A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Hares, Mohd Aizzuddin (2008) The determinants of export performance: a study on Felda Marketing Sdn Bhd / Mohd Aizzuddin Hares. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Hassam, Siti Faeruza (2013) The cost and effect of occupational health hazards a case study of proton manufacturing plant Malaysia / Siti Faeruza Hassam. Masters thesis, Universiti Teknologi MARA.

I

Ibrahim, Mohd Amirulfazli (2005) The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Idris, Balqis Hafizah (2006) The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Ikhlas, Mohammad Faiz (2008) Analyzing rice industry in Malaysia: 1976 – 2005 / Mohammad Faiz Ikhlas. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ismail, Siti Noorazian (2008) The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

J

Jamaluddin, Junainah (2008) The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Jaslin, Noorliana and Mohd Khalid, Nor Syahira and Ab Manan, Nurul Nabilah (2015) The effect of marketing mix on purchase intention in spa at Bandar Hilir, Melaka / Noorliana Jaslin , Nor Syahira Mohd Khalid and Nurul Nabilah Ab Manan. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Johari, Siti Nur Aqilah (2014) Promosi teater tradisional oleh Jabatan Kebudayaan dan Kesenian Negara (JKKN) / Siti Nur Aqilah Johari. Student Project. Faculty of Film, Theatre and Animation, Puncak Perdana. (Unpublished)

K

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Kassim, Nurul Asyuhada (2005) The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Kassim, Zariah (2007) The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

L

Lahap, Johanudin and G., Barry O'Mahony and Jim, Sillitoe (2011) Towards developing a service delivery improvement model for the Malaysian Hotel sector / Johanudin Lahap, G. Barry O'Mahony and Jim Sillitoe. Social and Management Research Journal, 8 (2). pp. 75-98. ISSN 1675-7017

M

Maarof, Zamira (2008) Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mat Darus, Shaheda (2005) A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mat Jani, Imnie Farahainie (2017) Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Sarip, Mohd Shafie and Miswan, Norliza and Abd Azis, Rafidah (2008) Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Md Sazali, Siti Sofea (2017) Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Md Taib, Norraeffa and Hassian, Ummi Kalsum (2012) Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Mifli, Mazalan (2015) A simultaneous assessment of the hierarchical models of market orientation and External Environmental Factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

Misran, Mohd Ridzwan (2006) Job satisfaction among the employees of Radio Televisyen Malaysia (RTM) in marketing division / Mohd Ridzwan Misran. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Mohamad, Ernie (2007) The effectiveness of promotional activities at KOWANESMA Berhad / Ernie Mohamad. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Mohamad, Rabiatul Adawiyah (2008) Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohamed Hanafi, Shahril (2007) Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Hanafiah, Mohd Khairi (2008) 7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Kamil, Ahmad Zulfa and Mahabob, Muhammad Afif (2016) The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohd Khalid, Nor Aminin and Mohd Roslin, Rosmimah (2016) Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin. Journal of International Business, Economics and Entrepreneurship (JIBE), 1 (1). pp. 16-21. ISSN 2550-1429

Mohd Noor, Mohd Najib (2008) The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Saleh, Zurita (2017) Social capital influence on supply chain integration in the food processing industry in Malaysia / Zurita Mohd Saleh. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 34-43. ISSN 2550-1429

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

Mohmed, Bibi Mariam (2007) The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mortadza, Muhammad Abdullah (2017) Determinants affecting the preferences of selected Malaysian millennial towards international brands / Muhammad Abdullah Mortadza. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Mujari, Siti Noraini (2008) Factors contributed towards the development of Small and Medium Enterprises (SMEs) in Tanjung Malim / Siti Noraini Haji Mujari. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

N

Nari, Nazliah (2006) An analysis of potential market of Proton cars in Jordan / Nazliah Nari. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Nor Said, Nazila (2006) Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Norman, Hamidah and Ibrahim, Suhailah and Mohammad, Noor Azima (2007) Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Norsin, Nor Syafarin (2017) Determinants influencing consumer preference towards imitation brand: A study among undergraduate students of UiTM (Melaka) City Campus / Nor Syafarin Norsin. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

O

Othman, Akmal Aini (2011) Modelling marketing resources, procurement process coordination and firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman. PhD thesis, Universiti Teknologi MARA.

Othman, Siti Zamirah (2008) Makcik PC : the effectiveness of its brand name to capture target market in Malacca / Siti Zamirah Othman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

P

Padlan, Noorasliaomie (2008) Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Payam, Mihanyar (2016) National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar. PhD thesis, Universiti Teknologi MARA.

R

Ramli, Mohd Razman (2008) The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

S

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business and Entrepreneurship, 9 (1). pp. 153-170. ISSN 0128-7494

Said Ismail, Sharifah Insyirah (2017) The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Samsudin, Shamsul Azizi (2006) Market acceptance towards biometric technology in the manufacturing of fingerprint machine by Neural Manufacturing Sdn. Bhd. (NMSB) / Shamsul Azizi Samsudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Shahru Alzaman, Nurhafizah (2017) The impact of relationship marketing strategy on customer loyalty at Taming Sari Tower, Malacca / Nurhafizah Shahru Alzaman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulong, Siti Nurhanifah (2013) Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong. Masters thesis, Universiti Teknologi MARA.

T

Tarudin, Norfairus (2006) The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Tumin, Runaiza (2002) An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

Voon, Boo Ho and Kueh, Karen Meng Koon and Unggah, Lois and Chali, Raymond (2009) Customers’ perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]. Social and Management Research Journal, 6 (1). pp. 33-50. ISSN 1675-7017

Y

Yaakob, Norfiza (2006) The effectiveness of enrich promotional activities in creating customer loyalty by Malaysia Airlines / Norfiza Yaakob. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Yutiman, Fadhilah (2007) "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Z

Zainal, Farrah Wahida (2009) Student as a target market for eBekal: a study of online purchasing at Pernec Technologies / Farrah Wahida Zainal. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Zainal Abidin, Nor Aishah Zaha and Haji Abdul Aziz, Azlaini (2011) Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz. Asian Journal Of Environment-Behaviour Studies, 2 (5). pp. 57-66. ISSN 1394-0384

This list was generated on Mon May 28 09:42:51 2018 +08.