Company analysis "hot burger" / Mohammad Rafiqi Saad, Mohamad Haizal Abdul Ghaffar Cheong and Muhammad Shakil Mohamad

Saad, Mohammad Rafiqi and Abdul Ghaffar Cheong, Mohamad Haizal and Mohamad, Muhammad Shakil (2017) Company analysis "hot burger" / Mohammad Rafiqi Saad, Mohamad Haizal Abdul Ghaffar Cheong and Muhammad Shakil Mohamad. [Entrepreneurship Project] (Unpublished)

Abstract

For this case study which about how this company sell their product and how they as local brand product use marketing, operational strategy and also target market to gain their profit. From this company, we can see how their operate their company to maintained their regular customer by providing services and good product to the consumer or customer. Besides that, from this case study too we also can see how this kind of business growth and able to identify their quality. Not only that, we also can provides some alternatives, recommendations and improvement that this company can do to achieve a good company. Last but not least, from this report we can learn regarding what we can do or don't when we as student before want to establish company and growth more consistently and gain more profit with lower cost of marketing, production, and raw materials.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Saad, Mohammad Rafiqi
20155209958
Abdul Ghaffar Cheong, Mohamad Haizal
2015691126
Mohamad, Muhammad Shakil
2016688938
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Branding (Marketing)
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: company, brand, product
Date: August 2017
URI: https://ir.uitm.edu.my/id/eprint/45583
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