Items where Subject is "Branding (Marketing)"

A

A. Malek @ Abdul Malek, Nor Izzati (2005) The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek. (2005) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Abd Aziz, Najdah (1999) A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abd Aziz, Norzalita and Ngah, Hafaz (2019) The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Abd Aziz, Zarith Delaila and Abd Aziz, Zarith Thuraya (2021) Examining the impact of celebrity endorsement on student’s purchase intention of smartphone / Zarith Delaila Abd Aziz and Zarith Thuraya Abd Aziz. (2021) Advances in Business Research International Journal (ABRIJ), 7 (2): 9. pp. 241-249. ISSN 2462-1838

Abd Gani, Mohd Nor Adnie and Jimin, Jessieca Audrine and Julianus, Clayrina and M. Aneh, Veronica and Minsuan, Jemmytie (2009) "Banana chocolate chips" D'Banana Enterprise / Mohd Nor Adnie Abd Gani ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Abd Karim, Hilwana and Amirnordin, Nur Alia and Tengku Sulaiman, Tengku Sharifeleani Ratul Maknu and Md Akhir, Norhaniza and Mohd Isnani, Zaidatulhusna (2025) Sisi gelap pempengaruh digital kepada perniagaan. (2025) Bulletin. Universiti Teknologi MARA, Negeri Sembilan.

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

Abd Rashid, Nurhuda Huraiyah (2020) Christy Ng Shoes / Nurhuda Huraiyah Abd Rashid. (2020) [Entrepreneurship Project] (Submitted)

Abdollah, Ida Izumi (2019) Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Abdul Aziz, Onn Yakqub (2015) Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)

Abdul Ghani, Wan Soraya and Azman, Nurul Atiqah Amalina and Mohd Rashid, Norhidayah and Abdul Halim, Abdul Hamid (2020) The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 43-49. ISSN 550-1429

Abdul Hakim, Khalid (2005) Customers buying pattern on sportswear brand name clothing in Sibu / Khalid Abdul Hakim. (2005) [Student Project] (Unpublished)

Abdul Halim, Intan Nur Haleeda and Zainal Rahmat, Fairuz Awatif and Wan Amin, Sharifah Sharina and Bachun, Amelda (2016) Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Abdul Jamil, Afrina Rauhah and Abu Bakar, Muhammad Fauzan (2025) Design development for product extension in the context of public acceptance in Malaysia. (2025) Idealogy Journal, 10 (1): 10. pp. 206-217. ISSN 2550-214X

Abdul Majid, Mohamad Azlan (2000) Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid. (2000) [Student Project] (Unpublished)

Abdul Rahim, Nur Syarafana (2023) KLCC (Holdings) Sdn Bhd / Nur Syarafana Abdul Rahim. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

Abdul Rahim, Sarimah (2000) Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim. (2000) [Student Project] (Submitted)

Abdul Rahman, Amal Nur Hurul Ain (2015) Customers acceptance on BTC Bakery single bun from 4P's perspectives / Amal Nur Hurul Ain Abdul Rahman. (2015) [Student Project] (Unpublished)

Abdul Rashid, Shahredza (1998) A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. (1998) [Student Project] (Submitted)

Abdullah, Anis Mardiana (2021) Determinants of Halal trade flows: the influence of Halal certification, Halal presence and Muslim population on Malaysia’s Halal exports / Anis Mardiana Abdullah. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Abdullah, Aznita Aishah and Ali, Marlina Mohd (2001) A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. (2001) [Student Project] (Unpublished)

Abdullah, Hadinawati (2006) A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

Abdullah, Norlianawati (2006) Positioning strategy of intercity train services toward the enhancement of corporate image of KTM Berhad. (2006) [Student Project] (Unpublished)

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. (2011) [Student Project] (Unpublished)

Abdullatif, Siti Maisarah (2010) Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif. (2010) Degree thesis, thesis, Universiti Teknologi MARA.

Abu Bakar, Amina Syarfina and Harun, Azahar and Abd Razak, Mohamed Razeef (2016) Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. (2016) In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Abu Bakar, Azahari (2001) A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Abu Bakar, Noor Ain (2014) Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

Abu Bakar, Rusnita (2000) A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abu Hassan, Anita and Shaharudin, Mohd Rizaimy (2011) Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 2682-7840

Adam Wan, Siti Sarah and Mohd Razali, Noraziah and Shamsudin, Wan Nur Khalisah and Ali, Ariff (2016) Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]. (2016) In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Adan, Norlizawati (2002) Brand image problems of AGROMAS: a case study of Federal Agricultural Marketing Authority (FAMA) in Malacca. (2002) [Student Project] (Unpublished)

Ahmad, Muhamad Fazil (2018) City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad. (2018) E-Journal of Media and Society, 1 (1). pp. 1-13. ISSN 2682-9193

Ahmad, Noor Azmi (2010) Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad. (2010) Masters thesis, thesis, Universiti Teknologi MARA.

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007. (2007) [Student Project] (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

Ahmad, Nur Syakirah (2023) Modelling the social media content marketing (SMCM) criteria on content marketing experience (CMX) and behavioral intention towards Muslimah fashion advertisement / Nur Syakirah Ahmad. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Ahmad Rizal, Azri Liyana (2020) Le-Mond / Azri Liyana Ahmad Rizal. (2020) [Student Project] (Unpublished)

Ahmad Shariffuddin, Nurul Syahirah (2019) Principles of Entrepreneurship : Social Media Portfolio (ENT530) "Mary Kay products" / Nurul Syahirah Ahmad Shariffuddin. (2019) [Entrepreneurship Project] (Unpublished)

Ajak, Siti Shazwana (2016) Brand loyalty towards international sport brands among UiTM Sabah's students / Siti Shazwana Ajak. (2016) [Student Project] (Submitted)

Albert Gisip, Imelda and Dawayan, Cynthia and Ambad, Nabila Azwa and David, Jasmine and Olaybal, Delia L. (2019) Market orientation and brand performance in Small and Medium Enterprises (SMES) in Malaysia context / Imelda Albert Gisip... [et al.]. (2019) Insight Journal (IJ), 4 (6). pp. 58-70. ISSN 2600-8564

Ali, Haslina (2013) Purchase behavior of branded clothing among Gen Y group / Haslina Ali. (2013) [Student Project] (Submitted)

Alias, Mohd Atasha (2010) The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias. (2010) [Student Project] (Unpublished)

Amanda, Tasya and Andriani, Meta Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani. Advances in Business Research International Journal, 8 (3). pp. 65-73. ISSN 2462-1838

Amer, Afizan and Abdul Majid, Mohd Azlan (2021) Penceritaan jenama (Brand Storytelling) jadikan jenama anda unggul / Afizan Amer and Mohd Azlan Abdul Majid. (2021) Bulletin. Universiti Teknologi MARA Cawangan Negeri Sembilan Kampus Rembau.

Aminuddin, Fathin Najiha and Muharram Rachman Masjhur, Izzah Nur Zulaikha and Wan Burhanuddin, Wan Ahmad Furqaan (2018) ENT 600 : New product development : Mobile holographic optical device / Fathin Najiha Aminuddin, Izzah Nur Zulaikha Muharram Rachman Masjhur and Wan Ahmad Furqaan Wan Burhanuddin. (2018) [Entrepreneurship Project] (Submitted)

Amir Hamzah, Mohd Reeza (2014) A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. (2014) [Student Project] (Unpublished)

Anuar, Izfariha Izdia and Apong, Izzaida Nurrahimah and Karim, Norshila and Adam Malik, Ahmad Zulfeqar (2014) Walk With Me / Izfariha Izdia Anuar ... [et al.]. (2014) [Entrepreneurship Project] (Unpublished)

Arni, Donna Elviera and Gregory, Cherrypina and Hassan, Hurul Aini (2016) Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Atin, Robinson (2020) Wondercheese / Robinson Atin. (2020) [Student Project] (Unpublished)

Awang Ahmad, Dayang Ernie Nurfarah'ain and Lamba, Jeffery Das and Sarkawi, Mohd Noor Idzhwan and Sarif, Fatimah (2016) Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

Ayob, Nurul Akma (2018) De'xandra - air freshener supplier / Nurul Akma Ayob. (2018) [Entrepreneurship Project] (Unpublished)

Azham, Nur Azreen Azriana and Tg Ahmad, Tg. Aroal Hawa Delaila (2020) Brand reputation management and brand experience towards reputation of Malaysian polytechnics / Nur Azreen Azriana Azham and Tg. Aroal Hawa Delaila Tg Ahmad. (2020) Jurnal Intelek, 15 (1). pp. 98-106. ISSN Tg Ahmad

Azizan, Ahmad Hafiz (2007) Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan. (2007) [Student Project] (Unpublished)

Azman, Sarah Hazraty (2020) Ikhwan Chocolate / Sarah Hazraty Azman. (2020) [Student Project]

Azmi, Siti Nur Nadira (2020) Sentosa Villa / Siti Nur Nadira Azmi. (2020) [Student Project] (Unpublished)

Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. (2019) [Student Project] (Unpublished)

Azri Zulkifli, Noorsyazwani and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

B

Bahari, Anis Athierah (2020) Mustajab / Anis Athierah Bahari. (2020) [Student Project] (Unpublished)

Baharom, Shahrel Nizar and Zolkifly, Nur Hazwani (2025) Building brand equity through visual brand identity in mobile apps: a systematic literature review. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-2). pp. 70-80. ISSN 2710-5776

Baharum, Nur Farah Diana and Shafaruddin, Amira Farhana and Hidayah, Nurul Afifah and Raja Azrav, Raja Syazreen Elyda (2018) Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

Bashir, Mohd Zameer Aizat (2012) The effectiveness of event-sponsorship in enhancing brand equity on the people in Kota Kinabalu / Mohd Zameer Aizat Bashir. (2012) [Student Project] (Submitted)

Bernard, Nicolette (2019) Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

Borzooei, Mahdi (2015) Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei. (2015) PhD thesis, thesis, Universiti Teknologi MARA.

Brahim, Nurferahin (2016) Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim. (2016) [Student Project] (Unpublished)

Brandah, Sthella and Wan Mustapha, Syed Anwar Al'edrus and Manggi, Kevin Hop and Tasek, Hartiny and Ikum, Diana and Lawei, Tracy Haren (2010) ETR300 Fundamental of Entrepreneurship: House of mushroom / Sthella Ak Brandah... [et.al]. (2010) [Entrepreneurship Project] (Unpublished)

C

Che Kamaruzaman, Noor Azlem (2021) Case Study : MH Mohd Industries Sdn Bhd / Noor Azlem Che Kamaruzaman. (2021) [Entrepreneurship Project] (Unpublished)

Clement, Johny Jelliance and Kudang, Christina and Tajuddin, Fauziah and Japar, Nur Izzaty and Heren, Veneta (2016) Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

D

Daud, Nurul Zakiyah (2022) The predictors of social media brand engagement : Basmathi Rice industry perspective / Nurul Zakiyah Daud. (2022) [Research Reports] (Unpublished)

Dawi, Abdurahim and Hj Khalit, Nazarihan (2008) Assessing the perceived brand image of TM and customer satisfaction level at TMpoint in Kuching / Abdurahim Dawi ... [et al.]. (2008) [Student Project] (Unpublished)

Dillah, Mohd Izzadtul and Azhar, Afif and Zahir, Muhd Amir Akmal (2014) Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

Dzulkifli, Kasrinah and Jamran, Nurul Fazielah (2012) Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

E

Ebon, Mohamad Dolhardhi (2007) Brand awareness, brand preference and brand loyalty of sport apparel amongst select ethnic groups in Sarawak / Mohamad Dolhardhi Ebon. (2007) [Student Project] (Unpublished)

Edwin, Jacqueline and Jeragan, Dona Flefara and Bojeng, Rasyidah (2014) Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]. (2014) [Student Project] (Unpublished)

Ejul, Leirene (2014) The survey of color in a logo: focusing on brand's personality / Leirene Ejul. (2014) [Student Project] (Unpublished)

F

Fhidzon, Mohammad Raffi and Masling, Muhammad Mawardi (2019) Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

Fourzan, Nor Faziela (2018) Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan. (2018) [Student Project] (Submitted)

G

Gregory, Margaret Lucy (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak. (2013) [Research Reports] (Unpublished)

H

Hakim Norzaki, Muhammad Nizamul and Awg Osman, Dygku Aniqnatasa and Arzman, Nuriman Aimi and Zainol, Nur Syuhada (2019) ENT 600 : New product development : Convenient thermos (CT) / Muhammad Nizamul Hakim Norzaki ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Halid, Sunarti and Adam, Amizahanum and Ibrahim, Marina and Ahmad Tarmizi, Masetah and Ibrahim, Muhd Kamil (2017) R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. (2017) Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

Halim, Nur Fadilla (2014) Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim. (2014) [Student Project] (Unpublished)

Hamzah, Fahmi and Ingkui, Lucil Lia and Hazis, Arina Nadira and Edmon, Nicko Clinton Jennau and Aldrin Marshall Janting, Myriam (2016) Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Hanafiah, Mimi Nor Shazleen (2021) Case Study : Nordin Batik & Craft Sdn Bhd / Mimi Nor Shazleen Hanafiah. (2021) [Entrepreneurship Project] (Unpublished)

Haron, Nurul Syuhada’ (2009) Brand image effects on customer loyalty in NAZA Hotel. (2009) [Student Project] (Unpublished)

Harun, Etty Harniza and Abdullah, Nor Hidayah (2011) Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 2682-7840

Harun, Mohd Fauzi and Abd Rahman, Khairol Ezedy and Mahsan, Ida Puteri and Mat Alim, Muliyati and Nik Abdullah, Nik Narimah and Amos, Fareez Vincent (2025) Metaphor beyond branding: from the perspective of cultural semiotic. (2025) Journal of International Business, Economics and Entrepreneurship (JIBE), 10 (1). pp. 49-62. ISSN 2550-1429

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. (2005) [Student Project] (Unpublished)

Hashim, Nor Hazlina and Md Kassim, Normalini and George, Roshni Ann (2017) Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. (2017) Gading Journal For The Social Sciences, 20 (1). ISSN 2600-7568

Hasmi, Nurul Husna and Zainoddin, Zetty Sazlizahani and Ishak, Mohammad Furqun and Ahmad Nizam, Zafirah and Abdul Rahman, Nurul Shahira (2019) ENT530: Oldtown White Coffee, Sungai Buloh / Nurul Husna Hasmi … [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) [Student Project] (Unpublished)

Hazizan, Nor Zarifah (2019) ENT530 : Bougasehbeauty_ / Nor Zarifah Hazizan. (2019) [Entrepreneurship Project] (Unpublished)

Hazizan, Norzarifah and Basiran, Nor Fariza and Rajmi, Nurhafida and Roslan, Roshazwani (2019) ENT530: Klinik Dr. Fauziah / Norzarifah Hazizan … [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Hormon @ Gracie, Jassie (2012) The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

I

Ishak, Mohamad Amir Hakim and Mohamad Noh, Mohamad Ariff (2016) ENT600: Swakiddo Smart Watch / Mohamad Amir Hakim Ishak and Mohamad Ariff Mohamad Noh. (2016) [Entrepreneurship Project] (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

Izani, Siti Nur Hasma Hani (2021) Brand Uniqlo / Siti Nur Hasma Hani Izani. (2021) [Entrepreneurship Project] (Submitted)

J

Jaafar, Siti Nur Amira (2018) Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) [Student Project]

Jaafar, Siti Nur Amira (2018) Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. (2019) [Student Project] (Unpublished)

Jamaluddin, Mohd Muzammer (1999) Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin. (1999) [Student Project] (Submitted)

Jamil, Azean Farrah Wardah and Entawan, Azreena and Osman, Fittriawati and Robert, Roger and Jaidin, Rujini (2009) Bayu Desa Enterprise / Azean Farrah Wardah Jamil ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Jamil, Fara Arnizah (2008) The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. (2008) [Student Project] (Unpublished)

Jamil, Siti Nurliyana Syairah (2015) The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2019) Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2020) Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Jemsa, Noratina Kellysha (2015) A study on public awareness and knowledge on UMS Investment Holdings Sdn. Bhd. (UiNVEST) and it`s activities / Noratina Kellysha Jemsa. (2015) [Student Project] (Unpublished)

Jihan, Azreen and Musa, Rosidah (2017) Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. (2017) Social and Management Research Journal (SMRJ), 14 (2). pp. 56-69. ISSN 1675-7017

Jiman, Anna Aidette and Alister Australia, Cathryn Leigh and Mathew, Denise and David, Irene and Berasap, Lorita Mihiba (2016) Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Jobli, Fatin Hanna and Serag, Kristine Sharron and Sudin, Kathleen Cherinie and Bunyat, Suda and Bajan, Margaret (2014) Sunsilk / Fatin Hanna Jobli ... [et al.]. (2014) [Student Project] (Unpublished)

Johari, Nur Raihana Syahira (2022) An application corporate identity and graphic design in service: Qawa Coffee and Sandwich / Nur Raihana Syahira Johari. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

John, Priscelie Lisa (2018) A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

Joseph, Esther Nelly and Hamsya, Harbiah (2013) Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya. (2013) [Student Project] (Unpublished)

Juhaimi, Nur Athirah (2023) Industrial training report: APG Marketing and Management Sdn Bhd / Nur Athirah Juhaimi. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

K

Kamalludin, Mohd Naguib Ainuddin (2015) A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. (2015) [Student Project] (Unpublished)

Kamalulai, Mohamad Irsyad and Mohd Sa'adek, Mohamad Syafiq and Zolkifeli, Muhammad Allif Alliffiee and Ab Latif, Muhamad Nurdin Iqbal (2017) Multifunction pendrive / Mohamad Irsyad Kamalulai ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Kamaruddin, Muhammad Iqmal Hisham and Md Auzair, Sofiah (2018) Classification of Islamic social enterprises (ISE) in Malaysia based on economic sectors / Muhammad Iqmal Hisham Kamaruddin and Sofiah Md Auzair. (2018) Management & Accounting Review (MAR), 17 (2): 2. pp. 21-50. ISSN 2550-1895

Kassim, Muhammad Arif Zaim (2023) Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

Kaur, Kiranjit (Associate Professor Dr) and Iyer, Mangalam Gopala (Associate Professor) and Abdul Jabar, Noraziah and Abdul Hamid, Norliza (2005) An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)

Khamis, Muhamad Hanapi and Mohd Azni, Zuliani and Abdullah, Muhammad Hakimi Tew and Abd Aziz, Siti Hajar (2021) Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. (2021) In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

Kharil Anuar, Nur Syuhaada (2020) The issues of co-branding among hospitality organizations / Nur Syuhaada Kharil Anuar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Kharil Anuar, Nur Syuhaada and Zainal Abidin, Izhar Hafifi and Samsudin, Azlina and Adzmy, Azahar and Zulkornain, Luqmanul Hakim (2021) Revisiting the issues of co-branding / Nur Syuhaada Kharil Anuar ... [et al.]. (2021) Jurnal Intelek, 16 (2): 2. pp. 11-19. ISSN 2682-9223

Kipli, Abdul Majid and Tahir, Mohd Nazimuddin and Mohd Hatta, Muhammad Syazwan and Kamal, Mohd Syafiq and Manan, Hafiz Iqbar (2012) 17 Teen Collection / Abdul Majid Kipli…[et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Kisil, Baxter Raymond (2011) Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil. (2011) [Student Project] (Unpublished)

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

Kudus, Nazima Versay and Mohd Amin, Noraziah and Mohd Nordin, Nur Rasyidah and Mohd Rashid, Mohd Ridhwan (2024) Visual and verbal identity in Naelofar’s range of products. (2024) In: ARTe: Art and Integrated Media Part 2, September, Universiti Teknologi MARA, Perak.

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Laga, Lisa and Lucas, Jenny (2016) Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas. (2016) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan.

Laini, Halijah (1999) Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Langgong, Gura (2018) Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Let, Elvina (2022) Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 1-2.

Lihoi, Edward and Hashim, Nadia Ezzana and Mohamad Yusuf, Fatin Farhana and Rickino, Mohd Haziq Zikri (2016) Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Luhat, Aliceciana Livan and Mohd. Jasni, Nurul Nazirah Hanis and Awang Hasbi, Dayang Affifah and Mohamad Ali, Nuramirah and Regie, Lusiana (2016) Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

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M. H. Subari, Mohd Izzdihar (2013) A study on radio ads and its relationship to purchase car among urban commuters / Mohd Izzdihar M. H. Subari. (2013) [Student Project] (Unpublished)

Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. (2013) [Student Project] (Unpublished)

Mahmud, Syahrul Hezrin (1998) Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mahusain, Muhammad Akram Hafeez (2018) Bantal hotel DAG / Muhammad Akram Hafeez Mahusain. (2018) [Entrepreneurship Project] (Unpublished)

Mamat, Marina (2009) The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat. (2009) [Student Project] (Unpublished)

Manap, Elmy Azriehan (2019) The determinants of E-commerce purchases through online shopping among bachelor students in UiTM Kota Kinabalu / Elmy Azriehan Manap. (2019) [Student Project] (Unpublished)

Mansor, Norudin and Mat Ali, Desnika Efni and Ibrahim, Aisya (2008) Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim. (2008) In: Proceedings STSS 2008 Broadening Horizons Through Research, 3 – 4 June 2008, M.S Garden Hotel Kuantan, Pahang.

Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

Masri, Siti Syazwini (2013) A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

Mastor, Siti Norsaleha (2017) Ashh&Annas sales promotion; Does it affect brand equity? / Siti Norsaleha Mastor. (2017) [Student Project] (Unpublished)

Mat, Khalid Amin and Mohamad, Ahmad Abdullah and Omar Ali, Siti Rapidah and Mohd Said, Nur Shafini (2020) The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 143-151. ISSN 2682-9223

Mat Hasssan, Mohd Nazri and Yusop, Mohamad Ridzuan and Mohd, Amir Ikhwan and Dzulkenaini, Ezry Syaridzuan (2002) Entrepreneurship : NeoNet / Mohd Nazri Mat Hasssan ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Mat Hussin, Mohamad Hafizuddin (2018) Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. (2018) [Student Project] (Unpublished)

Matzrol, Mas Syafiq Azizan and Sahari, Edda Khaleedza and Daud, Nurshafiqah (2016) LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

Md Noor, Muhamad Najib Fahmi (2020) A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. (2020) [Student Project] (Unpublished)

Md Yunus, Yuslinda (1999) A study on the effectiveness of advertising by Malaysia Tourism Promotion Board / Yuslinda Md Yunus. (1999) [Student Project] (Submitted)

Md. Sa’at, Mohammed Zulfadhli (1999) The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

Megat Effendi, Puteri Alya Nabeeha (2023) Industrial training report: APG Marketing and Management Sdn Bhd / Puteri Alya Nabeeha Megat Effendi. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

Mintarso, Zevyla Azaleia and Srimulya, Koko and Abdullah, Nurulanisa and Nik Rosli, Nik Nur Izati and Alimin, Noor Azreen (2025) Organizational branding in digital media communication at Airlangga University library. (2025) Journal of Information and Knowledge Management (JIKM), 15 (SI). pp. 76-87. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337

Mohamad, Ahmad Mustaqim (2015) Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. (2015) Degree thesis, thesis, Universiti Teknologi MARA.

Mohamad, Maziana (2013) Rebranding Thai festival / Maziana Mohamad. (2013) [Student Project] (Unpublished)

Mohamad, Noor Fatihah (2020) Bubblelab laundry / Noor Fatihah Mohamad. (2020) [Student Project]

Mohamad, Wan Normila and Muhamad Rusli, Nurhanani Afizan and Yaakob, Hafisah and Mohd Mahyideen, Jamilah (2025) Kejayaan pemasaran melalui aplikasi “TikTok”. (2025) Bulletin. Universiti Teknologi MARA, Negeri Sembilan.

Mohamad Asri, Azureen (2013) The role of brand equity in influencing purchase intentions / Azureen Mohamad Asri. (2013) [Student Project] (Submitted)

Mohamad Nizam, Nurul Aida (2019) Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. (2019) [Student Project] (Unpublished)

Mohamad Noh, Mohamad Ariff and Hakim Ishak, Mohamad Amir (2018) Swakiddo watch / Mohamad Ariff Mohamad Noh and Mohamad Amir Hakim Ishak. (2018) [Entrepreneurship Project] (Unpublished)

Mohamad Sanusi, Muhammad Syahmi (2020) Miker Pizza / Muhammad Syahmi Mohamad Sanusi. (2020) [Student Project] (Unpublished)

Mohamad Saparie, Afiq Hijizi and Awg Iberahim, Muhammad Fadhil and Junaidi, Siti Najiha and Jamel, Nur Shuhadah and Awang Omar, Awang Adzli (2016) Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

Mohamad Suhof, Nazly Mahyunni and Kasmani, Nor Akhmal Hakim (2013) Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani. (2013) [Student Project] (Unpublished)

Mohammad Ali, Abdul Jalil and Ahmad Razif, Muhammad Hariz and Saidan, Muhammad Syazwan and Redzuan, Muhammad Syafiq and Mohamed Saphi, Mohamad Shafiq and Shadan, Mohamad Najib and Abd. Hamid, Aiedeel Ikhmal (2018) Mood booster / Abdul Jalil Mohammad Ali...[et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Mohammad Mazani, Nor Zhafira Adlina (2020) Abaro / Nor Zhafira Adlina Mohammad Mazani. (2020) [Student Project] (Unpublished)

Mohammad Yatim, Nur Hazirah (2022) A study of purchase intention of private label brands [PLBs] : the hypermarket perspective / Nur Hazirah Mohammad Yatim. (2022) [Research Reports] (Submitted)

Mohammad Zawawi, Muhammad Adam Daniel (2020) Luncai Emas Sdn. Bhd / Muhammad Adam Daniel Mohammad Zawawi. (2020) [Student Project] (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. (2013) [Student Project] (Unpublished)

Mohd Adha Thangarajah, Nur Hazwani (2023) 3rd Wave Media Company / Nur Hazwani Mohd Adha Thangarajah. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

Mohd Ali, Nor Amira and Abdul Gafar, Muhammad Hanif (2023) Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar. (2023) Social and Management Research Journal (SMRJ), 20 (2): 10. pp. 117-135. ISSN 0128-1089

Mohd Amin, Noraziah and Tugiman, Nursafwah and Sharipudin, Mohamad Noor Salehhuddin (2024) Semantic and syntactic evaluations of food brand slogans / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1026-1045. ISSN 1985-8914 ; 2590-3837

Mohd Daud, Noorazura (1999) Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Mohd Fauzi, Waida Irani and Khamarudin, Munirah and Mohd Mokhtar, Sany Sanuri and Yusr, Maha (2019) Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 61-68. ISSN 2682-7840

Mohd Hatta, Hazieqa Syabilla (2018) To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

Mohd Jaafar, Siti Nabila (2014) The influence of consumer-based brand equity in selecting fast food restaurant / Siti Nabila Mohd Jaafar. (2014) [Student Project] (Unpublished)

Mohd Jamel, Nazirul Munir (2014) The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

Mohd Johan, Mohd Remie and Md. Syed, Md. Azalanshah and Mohd Adnan, Hamedi (2022) Building brand identity through social media platform during Covid-19 pandemic / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan. (2022) Jurnal Intelek, 17 (1): 15. pp. 151-163. ISSN 2231-7716

Mohd Kamal, Nurena and Yusoff, Siti Nurbaya and Mahidin, Melini and Ismail, Nornafisah and Ibrahim, Muhammad Khairulanam (2008) Entrepreneurship : Crystal Supermarket / Nurena Mohd Kamal ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

Mohd Nazri, Nadia and Adzharuddin, Nor Azura and Ridzuan, Abdul Rauf (2020) Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

Mohd Nor, Mohd Faizul (2011) A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohd Nor, Siti Aishah (2018) A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]

Mohd Pahame, Halimatussaadiah (2020) Parabella Ice Cream Durian Flavor / Halimatussaadiah Mohd Pahame. (2020) [Student Project] (Unpublished)

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. (2007) Social and Management Research Journal (SMRJ), 4 (1). pp. 27-38. ISSN 1675-7017

Mohd Sirajuddin, Mohd Dasuqkhi (2020) Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

Mohi, Zurinawati and Zaireen, Abu and Sulaiman, Maimunah (2014) Brand personality dimensions and their effects on customer satisfaction in Kuala Lumpur hotels / Zurinawati Mohi …[et al.]. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). pp. 37-44. ISSN 1985-8914 , 2590-3837

Mokhtarruddin, Esmady Fazudin (1999) A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Muda, Mazzini (2013) Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2013) PhD thesis, thesis, Universiti Teknologi MARA.

Muhamad Tamyez, Puteri Fadzline (2014) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. (2014) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Muhammad, Chik Zulkhairi (1999) A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Muhammad Jaizu, Najiha (2021) Accessories business Jie Crochet / Najiha Muhammad Jaizu. (2021) [Entrepreneurship Project]

Muin, Suzanty (2011) A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

Mukhtaruddin, Nurul Farhana and Shahrin, Nur Hannani and Abdul Wahid, Nabilah and Adenan, Nur Adilah and Mohd Noor, Fatin Aimi Nabilah (2017) Blueprint: J-bottle / Fatin Aimi Nabilah Mohd Noor ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Murat, Nurharzmira and Hassim, Mohd Hazwan and Abang Khalit, Abang Mohd Shafiq and Demong, Mohamad Suhaimi and Piro, Arnold Frederick (2013) Lego / Nurharzmira Murat ... [et al.]. (2013) [Student Project] (Unpublished)

Musa, Muhammad Haziq Hazwan and Noor Junaidi, Noor Farah Adila and Sabri, Nur Nadirah and Mohamed Tahir, Nurul Hazie Sharmira (2019) ENT530: Bokitta Hijab/ Muhammad Haziq Hazwan Musa ... [et. al]. (2019) [Entrepreneurship Project] (Unpublished)

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Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Abdul Rahim, Faizah and Musa, Rosidah (2011) The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 21. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Musa, Rosidah (2011) The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)

Nasir, Nas Hanini and Malek, Fatin Athirah and Sahari, Mohd Arrabe (2016) Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Nasran, Mohamad Naqib Syahrin (2021) Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran. (2021) [Entrepreneurship Project] (Unpublished)

Ngariffin, Noor Wahidah (2017) The importance of packaging design for own-label food brands: Federal Agricultural Marketing Authority (FAMA) / Noor Wahidah Ngariffin. (2017) [Student Project] (Unpublished)

Nik Kamaruzaman, Nik Nahdiya and Jamaludin, Marhainis (2023) Literature analysis of the emotional colours in big brand logo design / Nik Nahdiya Nik Kamaruzaman and Marhainis Jamaludin. (2023) Journal of Mathematics and Computing Science, 9 (2): 10. pp. 149-158. ISSN 0128-0767

Nik Sulaiman, Nik Nur Aswad (2011) A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Noor Hizam, Noor Farhani (2020) Cat Signature Cafe / Noor Farhani Noor Hizam. (2020) [Student Project] (Unpublished)

Nor Azmi, Muhammad Syazwan (2020) Sinwah Ice Cream Potong / Muhammad Syazwan Nor Azmi. (2020) [Student Project] (Unpublished)

Nor Eddie, Nor Shahril Aidil (2020) Ipoh Hainan Chicken Rice / Nor Shahril Aidil Nor Eddie. (2020) [Student Project] (Unpublished)

Novitasari, Delia and Tuti, Melyani (2025) Brand love unveiled: how KOL reviews and taste foster satisfaction and trust. (2025) Journal of Emerging Economies & Islamic Research, 13 (1): 9. pp. 1-17. ISSN 2289-2559

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Omar, Arenawati Sehat (2000) Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Omar, Nur Azmatul (2012) A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Omar, Nur Masturina (2011) Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Omar Ali, Siti Rapidah and Wan Marzuki, Wan Nur Khadijah and Mohd Said, Nur Shafini and Abdul Manaf, Suhaily Maizan and Adenan, Nur Dalila (2020) Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. (2020) Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

Osman, Mohd Ridzuan (2014) Working adult buying behaviour toward car / Mohd Ridzuan Osman. (2014) [Student Project] (Unpublished)

Othman, Akmal Aini and Mohd Nor, Siti Aishah and Ismail, Normah (2019) The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.

Othman, Akmal Aini and Mohd Nor, Siti Aishah and Ismail, Normah (2019) The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) Insight Journal (IJ), 5 (19). pp. 161-168. ISSN 2600-8564

Othman, Munirah (2015) The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. (2015) Degree thesis, thesis, Universiti Teknologi MARA.

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Parnabas, Vincent and Parnabas, Julinamary and Parnabas, Antoinette Mary and Mahamood, Yahaya and Fauzee, Mohd Sofian Omar and Haji Mohd Nor, Mohad Anizu (2018) Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]. (2018) ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 137-148. ISSN 2637-0301 (e-ISSN)

Pasran, Norsalwani (2017) A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Johor.

Pg Abdullah, Dk Nur Azera (2014) The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

Pg Othman, Dk Nurul Atiqah (2014) A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

Punding, Azlan Yusof and Henry, Hilda and Ayum, Flora and Richardson, Elizabeth and Henry, Jeslyna Jeliah (2025) i-AqadQuest. (2025) In: The Fourth International Competition on Sustainable Education 2025, 20th August 2025.

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Rahmat, Nur Fadiyah and Zulkifli, Raziat and Suhaili, Azreena Syuziana (2016) Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

Raja Ngah, Raja Maimunah (1997) The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ramadan, Ahmad Armim (2016) The relationship between loyalty program, store satisfaction and brand loyalty of Starbucks' millennial customer in Sarawak / Ahmad Armim Ramadan. (2016) [Student Project] (Unpublished)

Raman, Nur Nazihah (2011) The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Ramlee, Nur Atiqah Zakiyyah and Wan Omar, Wan Marhaini and Ramli, Nur Haslina and Mohammad, Siti Nur Farzana (2020) Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 35-42. ISSN 550-1429

Ramli, Nor Athirah (2020) The Lubokx Restaurant / Nor Athirah Ramli. (2020) [Student Project] (Unpublished)

Razman, Asilah Hadhinah Aiman (2020) Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Rezeman, Renie (2014) Factors influencing purchase intention of smartphone among youth adult based on brand equity perspective / Renie Rezeman. (2014) [Student Project] (Unpublished)

Riana, Kurnia Endah and Halim, Edy Rizal and Suroso, Suroso and Chairy, Chairy (2022) The effect of co-creation on relationship quality: the role of outcome quality / Kurnia Endah Riana ... [et al.]. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 10. pp. 250-282. ISSN 2550-1631

Richard, Ogilvy (2013) A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

Riyadi, Agus (2023) The impact of crisis management on brand reputation and brand positioning towards the performance of upscale hotels in the post-COVID-19 era / Agus Riyadi. (2023) PhD thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Rizzman, Md Effizal (2020) Habhal Cap Kipas Udang Chili Sauce / Md Effizal Rizzman. (2020) [Student Project] (Unpublished)

Rosli, Rusydi (2012) A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. (2012) [Student Project] (Unpublished)

Ruslan, Mohd Alfielan (2014) Factor that contributes in consumer selection toward non-food halal products among IPTA students : the case of Universiti Teknologi MARA, Sabah / Mohd Alfielan Ruslan. (2014) [Student Project] (Unpublished)

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Saad, Mohammad Rafiqi and Abdul Ghaffar Cheong, Mohamad Haizal and Mohamad, Muhammad Shakil (2017) Company analysis "hot burger" / Mohammad Rafiqi Saad, Mohamad Haizal Abdul Ghaffar Cheong and Muhammad Shakil Mohamad. (2017) [Entrepreneurship Project] (Unpublished)

Saad, Ramli and Wan Mahamad, Wan Shahrul Aziah and Ali Akbar, Yong Azrina (2022) The roles of social media influencers in digital marketing / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 81-83. ISBN 2716-599X

Sabli, Norazidah (2016) The role of social media in purchase decision making / Norazidah Sabli. (2016) [Student Project] (Unpublished)

Sagu, Moses Lee (2016) The study of the relationship between loyalty card programs towards that contributes to customer loyalty / Moses Lee Sagu. (2016) [Student Project] (Unpublished)

Sahat, Intan Shafinie and Abd Aziz, Intan Aziana and Mordin Chee, Syaza Nabilah Chee and Wira, Noorshahhirah (2016) Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Said, Muhamad Kasuma (1999) Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

Said, Suriyati (2012) Creating brand loyalty by engaging brand communities through event marketing / Suriyati Said. (2012) [Student Project] (Unpublished)

Samit, Ivy Ernalien (2016) Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

Samsudin, Nur Aisah (2015) The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Santomier, James Jr. (2002) Sport mega-brands : case studies in international marketing / James Santomier. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 127-151. ISSN 0128-7494

Sari, Noel Rumpang and Umbol, Weston Hanley and Matau, Balan and Darham, Mohamad Hamizan and Nyanong, Sylvia (2012) Fundamentals of entrepreneurship (ENT300) : case study on Borneo Donuts / Noel Rumpang Sari …[et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Sarkam, Saida Farhanah and Mohd Nasir, Nurul Syafika and Saad, Shatina (2019) The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad. (2019) Jurnal Intelek, 14 (2). pp. 68-79. ISSN 2682-9223

Shafiee, Ahmed Sadeeq (2015) Determinants of purchasing luxury handbags among the generation Y / Ahmed Sadeeq Shafiee. (2015) [Student Project] (Submitted)

Shah, Ammarul Eddrie (2020) Al - Ikhsan / Ammarul Eddrie Shah. (2020) [Student Project] (Unpublished)

Shaharuddin, Nur Ayunie (2018) Imaana scarf / Nur Ayunie Shaharuddin. (2018) [Entrepreneurship Project] (Unpublished)

Shamsudin, Aziza and Yasin, Wandiana Mariyam and Othman, Noor Izzaty and Noor Muhammad, Nurul Umairah and Ramli, Nurul Afifah (2009) Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Sharifudin, Siti Norshafida (2018) Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Siali, Fadilah and Jiayi, Pang and Mohammad Abdul Shakur, Mahani and Ya'akob, Siti Aisyah (2016) Relationship between brand equity and consumer purchase decision: a case of an international brand of footwear / Fadilah Siali ... [et al.]. (2016) International Journal of Service Management and Sustainability (IJSMS), 1 (1): 5. pp. 58-75. ISSN 2550-1569

Siman, Fatin Atirah (2022) The role of perceived social media agility in customer engagement / Fatin Atirah Siman. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 3-6.

Suhartanto, Dwi (2011) Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto. (2011) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 3 (3). pp. 1-24. ISSN 1985-8914 , 2590-3837

Sulaiman, Ayu Farzil Wanee and Ismail, Ira Sharmilla and Bakri, Nazinordina and Hamdan, Norazwa (2016) Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Sulaiman, Masdiana (2016) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Sullang, Babyiana (2014) A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Suzaimi, Nurul Hazwani Husna (2022) The case study of rebranding logo design on Nisa’ Book Cafe / Nurul Hazwani Husna Suzaimi. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Syed Abdullah, Sh. Zahara and Siraj, Mazlina and Arsal, Rugayah and Supardi, Rohana and Samad, Rozana and Ismail, Zainab (1987) Kajian tentang pengendalian dan penempatan barangan Toshiba oleh Syarikat RZA-TAIUN: masalah dan cara mengatasinya / Sh. Zahara Syed Abdullah...[et al.]. (1987) [Student Project] (Unpublished)

Syed Alwi, Sharifah Faridah (2007) Retailer corporate branding / Sharifah Faridah Syed Alwi. (2007) Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 55-67. ISSN 0128-7494

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Tajuddin, Muhammad Hasbullah Hanif (2016) Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin. (2016) [Student Project] (Unpublished)

Tamrin, Janessa (2014) The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin. (2014) [Student Project] (Unpublished)

Tibok, Erica Joanne (2015) Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok. (2015) [Student Project] (Unpublished)

Tin, Sheanie and Martin, Catherine and Firdaus, Nurhidayah and Rumaizi, Nik Nurdieana Shahilla (2016) Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Tony, Christina and Allias, Nor Affida and Winston Rajit, Tiffany Amber Belantau and Hossain, Nur Hafizah and Daniel, Benjamin Danrie (2014) Nokia Product Life Cycle / Christina Tony ... [et al.]. (2014) [Student Project] (Unpublished)

V

Victor, Valerie Diane (2016) Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] (Unpublished)

W

Wahid, Zainab and Batun, Magdalynne and Yak, Malissa (2016) Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Wan Abdul Hamid, Wan Nazihah Najwa (2018) Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid. (2018) Degree thesis, thesis, UiTM Cawangan Johor.

Wan Jasni, Wan Nur Fasihah and Jamaluddin, Mohd Raziff and Hanafiah, Mohd Hafiz (2020) Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (2). pp. 96-111. ISSN 1985-8914 , 2590-3837

Wan Sahidin, Wan Roshilawati (2017) The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin. (2017) [Student Project] (Unpublished)

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Xinying, Yuan and Anuar, Faiz Izwan (2024) The digital endorser: how do virtual influencers impact destination brand engagement? / Xinying Yuan and Faiz Izwan Anuar. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 928-944. ISSN 1985-8914 ; 2590-3837

Y

Yaacob, Azliza (1998) A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

Yahing, Justinah (2011) Relationship marketing and customer loyalty : case of Cosmopoint College of Technology / Justinah Yahing. (2011) [Student Project] (Unpublished)

Yain, Salinah (2015) Determinants of promotional effectiveness of Kiara College / Salinah Yain. (2015) [Student Project] (Unpublished)

Yazid, Yazariah (2001) Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. (2001) [Student Project] (Unpublished)

Yusof, Rusiwati (1999) A study on: the loyalty of the residential customer towards Telekom services after equal access was implemented at Telekom Kota Bharu / Rusiwati Yusof. (1999) [Student Project] (Submitted)

Yusoff, Azahar and Abu Bakar, Hatinah and Ab Aziz, Alinawati (2022) The mean end chain theory for private label brand (PLB) / Azahar Yusoff, Hatinah Abu Bakar and Alinawati Ab Aziz. (2022) Journal of Contemporary Social Science Research, 7 (2). pp. 9-17. ISSN 0128-2697

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Zakaria, Zainuddin and Ismail, Mohd Khairi and Mat Rashid, Kartini and Abdul, Shaiful Azlan and Ahmad Ramli, Faten Fatehah (2023) Perception on brand positioning of three star hotels in Kuala Terengganu, Terengganu / Zainuddin Zakaria … [et al.]. (2023) Jurnal Intelek, 18 (2): 1. pp. 1-15. ISSN 2682-9223

Zolkifly, Nur Hazwani and Naseri, Roszi Nazirah Nasni and Wan Nadiah, Mohd Nadzri and Mohd Wahid, Siti Daleela (2011) Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. (2011) [Research Reports] (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Zulkefli, Aina Zuliana and Aminuddin, Raihah and Yaakob, Farah Nisa Syahindah and Bonyamin, Nursyamiza Azwa (2021) VOIR brand product reviews using a semantic analysis / Aina Zuliana Zulkefli ... [et al.]. (2021) In: International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX 2021). International Jasin Multimedia and Computer Science Invention and Innovation Exhibition, 4 . Faculty of Computer and Mathematical Sciences, Jasin, p. 5.

Zulkifli, Nor Zurina (1998) A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Zulkifli, Zulhazim (2014) Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)