Items where Subject is "Branding (Marketing)"

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Number of items at this level: 198.

A

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. (2011) [Student Project] (Unpublished)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias. (2010) [Student Project] (Unpublished)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. (2019) [Student Project] (Unpublished)

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Examining the impact of celebrity endorsement on student’s purchase intention of smartphone / Zarith Delaila Abd Aziz and Zarith Thuraya Abd Aziz. (2021) Advances in Business Research International Journal (ABRIJ), 7 (2): 9. pp. 241-249. ISSN 2462-1838

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Christy Ng Shoes / Nurhuda Huraiyah Abd Rashid. (2020) [Entrepreneurship Project] (Submitted)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 43-49. ISSN 550-1429

Customers buying pattern on sportswear brand name clothing in Sibu / Khalid Abdul Hakim. (2005) [Student Project] (Unpublished)

Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid. (2000) [Student Project] (Unpublished)

Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim. (2000) [Student Project] (Submitted)

A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. (1998) [Student Project] (Submitted)

Determinants of Halal trade flows: the influence of Halal certification, Halal presence and Muslim population on Malaysia’s Halal exports / Anis Mardiana Abdullah. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. (2001) [Student Project] (Unpublished)

Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif. (2010) Degree thesis, thesis, Universiti Teknologi MARA.

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. (2016) In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 2682-7840

Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]. (2016) In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad. (2018) E-Journal of Media and Society, 1 (1). pp. 1-13. ISSN 2682-9193

Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad. (2010) Masters thesis, thesis, Universiti Teknologi MARA.

Le-Mond / Azri Liyana Ahmad Rizal. (2020) [Student Project] (Unpublished)

Principles of Entrepreneurship : Social Media Portfolio (ENT530) "Mary Kay products" / Nurul Syahirah Ahmad Shariffuddin. (2019) [Entrepreneurship Project] (Unpublished)

Market orientation and brand performance in Small and Medium Enterprises (SMES) in Malaysia context / Imelda Albert Gisip... [et al.]. (2019) Insight Journal (IJ), 4 (6). pp. 58-70. ISSN 2600-8564

ENT 600 : New product development : Mobile holographic optical device / Fathin Najiha Aminuddin, Izzah Nur Zulaikha Muharram Rachman Masjhur and Wan Ahmad Furqaan Wan Burhanuddin. (2018) [Entrepreneurship Project] (Submitted)

A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. (2014) [Student Project] (Unpublished)

Walk With Me / Izfariha Izdia Anuar ... [et al.]. (2014) [Entrepreneurship Project] (Unpublished)

Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Wondercheese / Robinson Atin. (2020) [Student Project] (Unpublished)

Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

De'xandra - air freshener supplier / Nurul Akma Ayob. (2018) [Entrepreneurship Project] (Unpublished)

Brand reputation management and brand experience towards reputation of Malaysian polytechnics / Nur Azreen Azriana Azham and Tg. Aroal Hawa Delaila Tg Ahmad. (2020) Jurnal Intelek, 15 (1). pp. 98-106. ISSN Tg Ahmad

Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan. (2007) [Student Project] (Unpublished)

Ikhwan Chocolate / Sarah Hazraty Azman. (2020) [Student Project]

Sentosa Villa / Siti Nur Nadira Azmi. (2020) [Student Project] (Unpublished)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

B

Mustajab / Anis Athierah Bahari. (2020) [Student Project] (Unpublished)

Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei. (2015) PhD thesis, thesis, Universiti Teknologi MARA.

ETR300 Fundamental of Entrepreneurship: House of mushroom / Sthella Ak Brandah... [et.al]. (2010) [Entrepreneurship Project] (Unpublished)

C

Case Study : MH Mohd Industries Sdn Bhd / Noor Azlem Che Kamaruzaman. (2021) [Entrepreneurship Project] (Unpublished)

Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

D

Assessing the perceived brand image of TM and customer satisfaction level at TMpoint in Kuching / Abdurahim Dawi ... [et al.]. (2008) [Student Project] (Unpublished)

E

Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]. (2014) [Student Project] (Unpublished)

F

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

G

Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak. (2013) [Research Reports] (Unpublished)

H

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) [Student Project] (Unpublished)

ENT 600 : New product development : Convenient thermos (CT) / Muhammad Nizamul Hakim Norzaki ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. (2017) Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Case Study : Nordin Batik & Craft Sdn Bhd / Mimi Nor Shazleen Hanafiah. (2021) [Entrepreneurship Project] (Unpublished)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 2682-7840

Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. (2005) [Student Project] (Unpublished)

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. (2017) Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568

ENT530: Oldtown White Coffee, Sungai Buloh / Nurul Husna Hasmi … [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

ENT530 : Bougasehbeauty_ / Nor Zarifah Hazizan. (2019) [Entrepreneurship Project] (Unpublished)

ENT530: Klinik Dr. Fauziah / Norzarifah Hazizan … [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

I

ENT600: Swakiddo Smart Watch / Mohamad Amir Hakim Ishak and Mohamad Ariff Mohamad Noh. (2016) [Entrepreneurship Project] (Unpublished)

The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

Brand Uniqlo / Siti Nur Hasma Hani Izani. (2021) [Entrepreneurship Project] (Submitted)

J

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. (2019) [Student Project] (Unpublished)

Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) [Student Project]

Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin. (1999) [Student Project] (Submitted)

The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. (2008) [Student Project] (Unpublished)

Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. (2017) Social and Management Research Journal (SMRJ), 14 (2). pp. 56-69. ISSN 1675-7017

Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

K

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. (2015) [Student Project] (Unpublished)

Multifunction pendrive / Mohamad Irsyad Kamalulai ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Classification of Islamic social enterprises (ISE) in Malaysia based on economic sectors / Muhammad Iqmal Hisham Kamaruddin and Sofiah Md Auzair. (2018) Management & Accounting Review (MAR), 17 (2): 2. pp. 21-50. ISSN 2550-1895

An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)

Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. (2021) In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

17 Teen Collection / Abdul Majid Kipli…[et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

L

Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas. (2016) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan.

Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

M

The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat. (2009) [Student Project] (Unpublished)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. (2019) [Student Project] (Unpublished)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. (2013) [Student Project] (Unpublished)

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Bantal hotel DAG / Muhammad Akram Hafeez Mahusain. (2018) [Entrepreneurship Project] (Unpublished)

The determinants of E-commerce purchases through online shopping among bachelor students in UiTM Kota Kinabalu / Elmy Azriehan Manap. (2019) [Student Project] (Unpublished)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 143-151. ISSN 2682-9223

Entrepreneurship : NeoNet / Mohd Nazri Mat Hasssan ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. (2018) [Student Project] (Unpublished)

LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. (2020) [Student Project] (Unpublished)

A study on the effectiveness of advertising by Malaysia Tourism Promotion Board / Yuslinda Md Yunus. (1999) [Student Project] (Submitted)

The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. (2015) Degree thesis, thesis, Universiti Teknologi MARA.

Rebranding Thai festival / Maziana Mohamad. (2013) [Student Project] (Unpublished)

Bubblelab laundry / Noor Fatihah Mohamad. (2020) [Student Project]

Swakiddo watch / Mohamad Ariff Mohamad Noh and Mohamad Amir Hakim Ishak. (2018) [Entrepreneurship Project] (Unpublished)

Miker Pizza / Muhammad Syahmi Mohamad Sanusi. (2020) [Student Project] (Unpublished)

Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani. (2013) [Student Project] (Unpublished)

Mood booster / Abdul Jalil Mohammad Ali...[et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Abaro / Nor Zhafira Adlina Mohammad Mazani. (2020) [Student Project] (Unpublished)

Luncai Emas Sdn. Bhd / Muhammad Adam Daniel Mohammad Zawawi. (2020) [Student Project] (Unpublished)

Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. (2013) [Student Project] (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 61-68. ISSN 2682-7840

To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

Entrepreneurship : Crystal Supermarket / Nurena Mohd Kamal ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Parabella Ice Cream Durian Flavor / Halimatussaadiah Mohd Pahame. (2020) [Student Project] (Unpublished)

A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. (2007) Social and Management Research Journal (SMRJ), 4 (1). pp. 27-38. ISSN 1675-7017

Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

Brand personality dimensions and their effects on customer satisfaction in Kuala Lumpur hotels / Zurinawati Mohi …[et al.]. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). pp. 37-44. ISSN 1985-8914 , 2590-3837

A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2013) PhD thesis, thesis, Universiti Teknologi MARA.

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. (2014) PhD thesis, thesis, Universiti Teknologi MARA.

A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Accessories business Jie Crochet / Najiha Muhammad Jaizu. (2021) [Entrepreneurship Project]

Blueprint: J-bottle / Fatin Aimi Nabilah Mohd Noor ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Lego / Nurharzmira Murat ... [et al.]. (2013) [Student Project] (Unpublished)

ENT530: Bokitta Hijab/ Muhammad Haziq Hazwan Musa ... [et. al]. (2019) [Entrepreneurship Project] (Unpublished)

N

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) PhD thesis, thesis, Universiti Teknologi MARA.

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran. (2021) [Entrepreneurship Project] (Unpublished)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Cat Signature Cafe / Noor Farhani Noor Hizam. (2020) [Student Project] (Unpublished)

Sinwah Ice Cream Potong / Muhammad Syazwan Nor Azmi. (2020) [Student Project] (Unpublished)

Ipoh Hainan Chicken Rice / Nor Shahril Aidil Nor Eddie. (2020) [Student Project] (Unpublished)

O

A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. (2020) Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

Working adult buying behaviour toward car / Mohd Ridzuan Osman. (2014) [Student Project] (Unpublished)

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) Insight Journal (IJ), 5 (19). pp. 161-168. ISSN 2600-8564

The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. (2015) Degree thesis, thesis, Universiti Teknologi MARA.

P

Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]. (2018) ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 137-148. ISSN 2637-0301 (e-ISSN)

R

Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 35-42. ISSN 550-1429

The Lubokx Restaurant / Nor Athirah Ramli. (2020) [Student Project] (Unpublished)

Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Habhal Cap Kipas Udang Chili Sauce / Md Effizal Rizzman. (2020) [Student Project] (Unpublished)

A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. (2012) [Student Project] (Unpublished)

S

Company analysis "hot burger" / Mohammad Rafiqi Saad, Mohamad Haizal Abdul Ghaffar Cheong and Muhammad Shakil Mohamad. (2017) [Entrepreneurship Project] (Unpublished)

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Sport mega-brands : case studies in international marketing / James Santomier. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 127-151. ISSN 0128-7494

Fundamentals of entrepreneurship (ENT300) : case study on Borneo Donuts / Noel Rumpang Sari …[et al.]. (2012) [Entrepreneurship Project] (Unpublished)

The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad. (2019) Jurnal Intelek, 14 (2). pp. 68-79. ISSN 2682-9223

Al - Ikhsan / Ammarul Eddrie Shah. (2020) [Student Project] (Unpublished)

Imaana scarf / Nur Ayunie Shaharuddin. (2018) [Entrepreneurship Project] (Unpublished)

Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto. (2011) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 3 (3). pp. 1-24. ISSN 1985-8914 , 2590-3837

Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Retailer corporate branding / Sharifah Faridah Syed Alwi. (2007) Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 55-67. ISSN 0128-7494

T

Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin. (2016) [Student Project] (Unpublished)

Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia Product Life Cycle / Christina Tony ... [et al.]. (2014) [Student Project] (Unpublished)

W

Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid. (2018) Degree thesis, thesis, UiTM Cawangan Johor.

Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (2). pp. 96-111. ISSN 1985-8914 , 2590-3837

The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin. (2017) [Student Project] (Unpublished)

Y

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. (2001) [Student Project] (Unpublished)

A study on: the loyalty of the residential customer towards Telekom services after equal access was implemented at Telekom Kota Bharu / Rusiwati Yusof. (1999) [Student Project] (Submitted)

Z

Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. (2011) [Research Reports] (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

VOIR brand product reviews using a semantic analysis / Aina Zuliana Zulkefli ... [et al.]. (2021) In: International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX 2021). International Jasin Multimedia and Computer Science Invention and Innovation Exhibition, 4 . Faculty of Computer and Mathematical Sciences, Jasin, p. 5.

A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)

This list was generated on Sat Jun 25 08:27:40 2022 UTC.