Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar

The title of this research is "Factors Determine the Promotional Mix Element towards in Promoting Baraqah Bakery Product". The purpose of this research is to identify the elements of promotional mix and to determine the best promotional mix in promoting Baraqah bakery product. By the small survey that Baraqah bakery has conducted before, their received a demand among the customer about their product. However, the company has to know which the effective promotional that can help them in order to increase the demand of their product and to improve customer acceptance and awareness about their product. This research use qualitative research in term of to collect the data and the findings from the interview session shown that the best promotional mix element is advertising element. Recommendation for the company is they can use advertising as their promotional strategy to improve the customer awareness and increase of their acceptance towards their product. Therefore, this research has 'concluded with conceptual framework of advertising elements that may straighten the promotion activities.