Items where Subject is "Market surveys. Including brand choice. Brand loyalty"

Group by: Creators | Item Type
Jump to: A | B | C | D | F | G | H | I | J | K | M | N | O | P | R | S | T | W | Y | Z
Number of items at this level: 272.

A

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor.

Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani. (2016) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Shah Alam. (Unpublished)

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan. (Unpublished)

Analysis of customer loyalty towards Askco Sdn. Bhd. / Hazwani Amira Abdul Jamil. (2018) UNSPECIFIED thesis, thesis, UiTM Johor.

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. (2017) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Pulau Pinang. (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA Cawangan Kedah. (Unpublished)

Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Influence of promotion mix strategies toward brand awareness at Niosh Certification Sdn. Bhd. in Bandar Baru Bangi, Selangor / Nur Syaza Muzhafar Azman Wong. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA Cawangan Johor.

The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Pulau Pinang. (Unpublished)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

B

The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

C

The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

University reputation and brand identity: student’s choice of educational institution / Che Nur Amalina S. Che Zainal and Amina Syarfina Abu Bakar. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 60.

Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper / Wong Chee Hoo, Liu Xioayan and Kumarashvari Subramaniam. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 108.

D

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. (2005) Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

F

A study on online customer services in Motherhood.com.my/ Nur Salwa Fauzan. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor.

Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

G

A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

H

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. (2019) e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. (2005) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

I

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

SME development in Malaysia: challenges of SMES manufacturing sector to go abroad / Mohamad Shafik Ismail. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

J

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

The effectiveness of Instagram as a marketing tool for Naelofar Hijab / Nornatasya Farina Jasman, Mohamed Razeef Abdul Razak and Azahar Harun. (2022) International Journal of Art and Design (IJAD), 6 (1). pp. 43-51. ISSN 2710-5776

A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

Relationship of purchase orientation and loyalty, the moderating impact on satisfaction among restaurant's consumers / Hieronimus John Lainsin. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

K

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

Why consumers buy green product rather than normal product / Nortini Kata. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

M

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud. (2006) UNSPECIFIED thesis, thesis, Universtit Teknologi MARA, Melaka. (Unpublished)

Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. (2001) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. (2015) UNSPECIFIED thesis, thesis, UITM Sarawak,Kampus Samarahan. (Unpublished)

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

The relationship between quality service by Enterprise Wide Risk Management (EWRM) towards customer satisfaction / Nurzalina Md Azlan. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara Pulau Pinang. (Unpublished)

“The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

Factors influencing local shoppers to shop at global online stores / Rabiatul Ain Md Said. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara Pulau Pinang. (Unpublished)

Influence of brand name on consumer decision making among UiTM Malacca City Campus students: ‘a study on international fast food industry’ / Julaiha Mohammad Marzuki and Nur Hidayah Syasya Zamri. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

A study of brand awareness, brand equity and brand slogan towards advertisement a case study: Superlilo Sdn Bhd / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. Industrial training project paper, Segamat, Johor.

Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor.

The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) UNSPECIFIED thesis, thesis, UiTM Johor.

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Why brand equity matters in a globalised Malay and Islamic country, Malaysia? / Norazah Mohd Suki and Jumiati Sasmita. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 34.

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on customer’s satisfaction toward quality service provided by Bank Islam / Norlaili Mohd Yusof. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Business Plan : Stylo Goat Sdn Bhd / Azlini Muhamad ... [et al.]. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. (2002) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

Managing customer retention in Etiqa Takaful Khiron’s Agency Group: a manifestation of theory and practices / Nur Arfah Mustapha. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

N

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor.

O

Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on the factors that influencing customers’ loyalty towards Islamic banking among Pejabat Daerah dan Tanah Maran’s (PDTM) staffs / Zubairi Aswad Omar. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

Brand awareness of Peladang products in the context of social media : a case study of Pertubuhan Peladang Kawasan Batu Anam / Fatin Nur Sahirah Otahman. (2018) UNSPECIFIED thesis, thesis, UiTM Johor.

P

Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Submitted)

Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

R

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. (2005) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA. (Unpublished)

1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Competitiveness of passenger and commercial vehicles sales in Malaysia between 2016 and 2017: constant market share analysis / Mohd Junaidi Razlan. (2020) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors influencing customers to choose Ar Rahnu in Bank Rakyat Sungai Buloh / Siti Nur Fashah Roslan. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

S

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influence the online customer satisfaction towards food online delivery / Siti Sarah Solehen. (2018) UNSPECIFIED thesis, thesis, Unoiversiti Teknologi MARA, Melaka. (Unpublished)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara, Melaka. (Unpublished)

Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

Bakers’ street product (Chicken pie) / Siti Aminah Salleh. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The relationship between factors that contribute to customer's mall loyalty: a study on Plaza Pelangi Johor Bahru Mall / Noor Syafiqah Samsudin. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA Johor. (Unpublished)

The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad. (2019) Jurnal Intelek, 14 (2). pp. 68-79. ISSN 2682-9223

A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor. (Unpublished)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Unpublished)

Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) UNSPECIFIED thesis, thesis, Universiti Teknologi Mara. (Unpublished)

Factors influencing clothing interest of hijab among Muslim women in Klang Valley / Norhanim Syafuddin Tan. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

T

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

W

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Submitted)

The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]. (2022) Esteem Journal of Social Sciences and Humanities, 6: 1. pp. 99-108. ISSN 2600-7274

Y

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Terengganu. (Submitted)

The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob …[et al.]. (2017) Advances in Business Research International Journal, 3 (1). pp. 1-12. ISSN 2462-1838

Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor. (Unpublished)

Contribution of incentives towards establishment of local brand name to international market / Siti Rohimah Yusoff. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Z

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. (2019) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. (2011) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. (2010) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) UNSPECIFIED thesis, thesis, UiTM Cawangan Johor. (Unpublished)

Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

The success factors on marketing personal care product of JJWIDE Biotrade / Ahmad Nuraizat Zainal. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA Johor. (Unpublished)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Melaka. (Unpublished)

The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. (Unpublished)

The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA Johor. (Unpublished)

Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. (Unpublished)

This list was generated on Fri Aug 19 11:43:13 2022 UTC.