Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail

Shaik Ismail, Sharizza (2008) Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. [Student Project] (Unpublished)


Many studies on International Business have been conducted, but not many studies focused on the flow or procedure that have to followed by company that want to expand its business internationally especially in the early stage. Thus, the purpose of this study is to identify and investigate the correct way or correct procedures that need to be followed by company especially small and new develop company in entering foreign market. This study was conducted in RS International (M) Sdn Bhd, one of the RS Capital Holdings Bhd subsidiaries companies that located in Malacca. The finding of these study found that there 3 factor that need to be take note in order to expand its business internationally, and there company resources, market attractiveness and the obstacles that may occurs during the process of expanding. The result reveals the procedures that need to be taking by small and non experience in enter foreign market. And the necessary issues that must be focus during the process. Hopefully, this study can give a lot of benefit to the company (RS International (M) Sdn Bhd) and other new company to for them to make a good decision to improve not only in domestic market but also in the international market.


Item Type: Student Project
Email / ID Num.
Shaik Ismail, Sharizza
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > International economic relations > International trade
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Keywords: Halal hub product; Internationally; Company resources; Market attractiveness
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/30821
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