Items where Subject is "Marketing research. Marketing research companies. Sales forecasting"

A

A. Malek @ Abdul Malek, Nor Izzati (2005) The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek. (2005) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A.Hamid, A.Samad (2009) “Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid. (2009) [Student Project] (Unpublished)

Ab Molok, Mohd Rahim (2015) Customer intention toward life insurance product / Mohd Rahim Ab Molok. (2015) [Student Project] (Unpublished)

Ab Rahman, Muhammad Hakeem (2009) A case study on the performance of approval of Proton Commerce Sdn Bhd’s hire purchase loan towards CIMB business process / Muhammad Hakeem Ab Rahman. (2009) [Student Project] (Unpublished)

Ab Rauf, Nur Ain Natasya (2020) Blueprint : LavQuisto ENTERPRISE / Nur Ain Natasya Ab Rauf. (2020) [Entrepreneurship Project] (Unpublished)

Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. (2004) [Student Project] (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Abd Aziz, Najdah (1999) A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abd Aziz, Nurul Saidatul Qariah and Abd Latif, Norfarieha and Omar, Nurul Asmaa and Abu Hassan Asari, Fadli Fizari (2013) Fluctuation of Malaysian gold price / Nurul Saidatul Qariah Abd Aziz ... [et al.]. (2013) e-Academia Journal, 2 (1). pp. 43-50. ISSN 2289 - 6589

Abd Aziz, Wan Shazana (2010) Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. (2010) [Student Project] (Unpublished)

Abd Halim, Muhammad Abi Sofian and Wan Ab Aziz, Wan Asri and Zakaria, Zainuddin (2008) Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) [Research Reports] (Unpublished)

Abd Mulop, Muhammad Azhar (2014) Factors that encourage women to be an SME entrepreneur in PKNS Complex Shah Alam / Muhammad Azhar Abd Mulop. (2014) [Student Project] (Submitted)

Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. (2007) [Student Project] (Unpublished)

Abd Rahman, Siti Noor Ashidah (2015) Feedback, service quality, product information, perceived security and consumer purchase intention of supplement product via Instagram the mediate effect of trust / Siti Noor Ashidah Abd Rahman. (2015) [Student Project] (Unpublished)

Abd Rahman, Siti Nur Afizan (2010) Major factors that affects fertilizer sales performance at RBSB (M) Sdn Bhd / Siti Nur Afizan Abd Rahman. (2010) [Student Project] (Unpublished)

Abd Razak, Shahila (2010) Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak. (2010) [Student Project] (Unpublished)

Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. (2007) [Student Project] (Unpublished)

Abd. Halim, Mohd Hasif Akmal (2011) Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abd. Latiff, Nur Azimah (2013) The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. (2005) [Student Project] (Unpublished)

Abdul Aziz, Norhalizatul Akma Diana (2020) A study on service quality dimensions toward customer satisfaction of Unifi in Selangor / Norhalizatul Akma Diana Abdul Aziz. (2020) [Student Project] (Unpublished)

Abdul Ghani, Reeni Zuraini (2010) Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani. (2010) [Student Project] (Unpublished)

Abdul Halim, Haliza Mazlin (2005) Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim. (2005) [Student Project] (Unpublished)

Abdul Halim, Intan Nur Haleeda and Zainal Rahmat, Fairuz Awatif and Wan Amin, Sharifah Sharina and Bachun, Amelda (2016) Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Abdul Halin, Husni (2005) The effectiveness of promotional tools by TM Net in enhancing customer awareness in Malacca / Husni Abdul Halin. (2005) [Student Project] (Unpublished)

Abdul Malek, Rosmalawaty and Abd Rahman, Fathiah (2015) The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. (2015) [Student Project] (Unpublished)

Abdul Manaf, Siti Aishah (2010) Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

Abdul Manan, Mohd Zamri (1999) Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. (1999) [Student Project] (Submitted)

Abdul Nasir, Wan Nur Hidayah (2009) Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir. (2009) [Student Project] (Unpublished)

Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

Abdul Rahim, Muhammad Faiz (2010) A study on introducing e-commerce as an innovative strategy in doing business “Pernec Halalsquare”/ Muhammad Faiz Abdul Rahim. (2010) [Student Project] (Unpublished)

Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Abdul Rahman, Nur'Jasmin (2018) Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

Abdul Raman, Norshahirah (2017) Factors affecting housing prices in Malaysia / Norshahirah Abdul Raman. (2017) [Student Project] (Submitted)

Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. (2011) [Student Project] (Unpublished)

Abdul Razak, Hilman Nazmi (2017) Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. (2017) [Student Project] (Unpublished)

Abdul Razak, Mohd Izzuwan (2010) The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak. (2010) [Student Project] (Unpublished)

Abdul Razak, Nor Atiqah (2010) A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak. (2010) [Student Project] (Unpublished)

Abdul Rohani, Nor Fitrina (2009) The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. (2009) [Student Project] (Unpublished)

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Abdul Wahab, Ibtisam and Mohsin, Hannis Fadzillah and Ibrahim, Ayla Farihah (2020) Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429

Abdull, Sharidah (2011) Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. (2014) [Student Project] (Unpublished)

Abdullah, Josrin Amban @ Mohd Nazrie (2010) A study on bumiputera women entrepreneurs in small medium enterprises on their knowledge of promotional strategies in Sapangar area, Kota Kinabalu, Sabah / Josrin Amban @ Mohd Nazrie Abdullah. (2010) [Student Project] (Unpublished)

Abu Bakar Azmi, Nursyahirah (2016) Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] (Unpublished)

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

Adam, Afzainizah (1999) An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Adnan, Shareena (2007) Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. (2007) [Student Project] (Unpublished)

Ahamad Ibrahim, Shamsul Anuar (1991) Juruaudit Luaran dan Juruaudit Dalaman: suatu perbezaan/ Shamsul Anuar Ahamad Ibrahim. (1991) Jurnal Akademik, 3 (3): 3. pp. 16-18. ISSN 0128-2635

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

Ahmad, Intan Shafinaz (1996) A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.

Ahmad, Marliza (2001) The effectiveness of sales promotion tools in enhancing sales: a study on Usahasama Proton-DRB Sdn. Bhd (USPD). (2001) [Student Project] (Unpublished)

Ahmad, Mohd Hafiz (2008) The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. (2008) [Student Project] (Unpublished)

Ahmad, Muhammad Safwan (2018) GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad. (2018) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Ahmad, Nor Fardiana and Mohd Jama, Nur Hazwani (2016) The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. (2016) [Student Project] (Unpublished)

Ahmad, Rabiathul Adawiyah (2001) A study on loyalty programme towards Mesra Card at PETRONAS. (2001) [Student Project] (Unpublished)

Ahmad Foad, Nurwasila (2009) A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. (2009) [Student Project] (Unpublished)

Ahmad Fuzi, Aliaa (2012) A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

Ahmad Sukaimi, Fifizilla (2011) Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. (2011) [Student Project] (Unpublished)

Ahmad Tarmizi, Noor Mardyana (2021) Case Study : Igrow Idea Sdn Bhd / Noor Mardyana Ahmad Tarmizi. (2021) [Entrepreneurship Project] (Submitted)

Ahmad Zaain, Intan Nadirah (2019) Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) [Student Project] (Unpublished)

Ajis, Malisa (2013) The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)

Ali, Mohammad Soffy Hanan (2017) Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. (2017) [Student Project] (Unpublished)

Ali, Roslina (1998) A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Alias, Haslinda (2002) A study on the effectiveness of sales promotions as a promotional strategy on visitors of A'Famosa Animal World Safari, Alor Gajah, Malacca. (2002) [Student Project] (Unpublished)

Amir, Nur Azreeni Farhana (2013) Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

Amir Hamzah, Fatin Natasha (2017) Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah. (2017) [Student Project] (Unpublished)

Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. (2007) [Student Project] (Unpublished)

Ammong, Mohammad Afiq (2016) Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) [Student Project] (Unpublished)

Anggang, Mohd Ghazali and Nadzar, Mohd Lutfi (2006) Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar. (2006) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Annuar, Mohamad Harith (2016) The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. (2016) [Student Project] (Unpublished)

Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)

Anwar Fuad, Nurelyza Shaheera (2022) The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Arni, Donna Elviera and Gregory, Cherrypina and Hassan, Hurul Aini (2016) Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Asghari, Iraj and Mohtadi, Azam (2015) Scale problem in capital market research / Iraj Asghari and Azam Mohtadi. (2015) Social and Management Research Journal (SMRJ), 12 (1). pp. 52-61. ISSN 1675-7017

Ashley, Navin (2000) Market study of residential development projects in the district of Alor Gajah. (2000) [Student Project] (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

Atan, Nurulain (2010) The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Awang Ahmad, Dayang Ernie Nurfarah'ain and Lamba, Jeffery Das and Sarkawi, Mohd Noor Idzhwan and Sarif, Fatimah (2016) Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

Awang Kechik, Mohd Syahryzal (2009) A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik. (2009) [Student Project] (Unpublished)

Ayo, Adekunle Simon and Lauren, Dimowo Oiza (2021) Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. (2021) Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN 2600-8238

Ayob, Yong Rafidah (2006) A study on the effectiveness of promotional strategy towards Amanah Saham Didik (ASD) provided by PNB To the bumiputera community / Yong Rafidah Ayob. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ayon, Nor Amira (2011) A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. (2011) [Student Project] (Unpublished)

Azizan, Amie Adlina (2009) A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. (2009) [Student Project] (Unpublished)

Azizan, Amirah Bisyarah (2010) The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan. (2010) [Student Project] (Unpublished)

Azizi, Mohd Akmaludin (2009) The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. (2009) [Student Project] (Unpublished)

Azman, Izyan Atasha (2020) Case Study : Zalynz Oven / Izyan Atasha Azman. (2020) [Entrepreneurship Project] (Unpublished)

Azmi, Amira Zahida (2017) Extrinsic factors of customers’ purchase intention towards ready-to-eat (RTE) food products by FELCRA Livestock and Agri Product Sdn. Bhd (FLAPSB) / Amira Zahida Azmi. (2017) [Student Project] (Unpublished)

Azmi, Norkhairun Nisa’ (2021) Case Study : NH Prima Sdn.Bhd / Norkhairun Nisa’ Azmi. (2021) [Entrepreneurship Project] (Unpublished)

Azmi, Nurulizza (2011) The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

Azmi, Syafiq Aqmal (2017) The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

Azni, Nur Athirah Afiqah and Nor Azman, Nur Fatihah and Zulkfli, Nur Fatihah and Othman, Nur Khaleeda and Wan Buanan, Wan Nur Fatihah (2022) Dinda’s Food / Nur Athirah Afiqah Azni … [et al.]. (2022) [Entrepreneurship Project] (Unpublished)

B

Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. (2018) [Student Project] (Unpublished)

Baharin, Roemilia (2015) A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] (Unpublished)

Baharom, Rozaireen and Johari, Juraiza Ezza (2013) Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. (2013) [Student Project] (Unpublished)

Baharudin, Nur Afiqah (2018) The impact of selected macroeconomic variables on Housing Price Index (HPI) in Malaysia / Nur Afiqah Baharudin. (2018) [Student Project] (Submitted)

Bahtar, Azlin Zanariah (2019) The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Bakri, Mohammed Hariri (2015) Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri. (2015) PhD thesis, thesis, Universiti Teknologi MARA.

Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. (2007) [Student Project] (Unpublished)

Biki, Lencydelyn (2015) Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Bubudan Majalu, Brilliant (2014) The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

Bujang, Zamal (1999) A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

C

Che Hassan, Nik Nor Shafini (2009) Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. (2009) [Student Project] (Unpublished)

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. (2006) [Student Project] (Unpublished)

Che Mohd Hashim, Azreen Jihan (2016) Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim. (2016) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) [Student Project] (Unpublished)

Che Soh, Mazlan (2012) Social marketing vs commercial marketing: something in common for gains / Mazlan Che Soh. (2012) In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 583-591. ISBN 978-967-11354-5-7

Che Zahari, Mawani Murni and Abdul Wahab, Noor Fadzillah and Mohamed Rashid, Nurafiqah and Mohd Ghani, Iqbal Az-Zuhdi (2017) My health store / Mawani Murni Che Zahari ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Clement, Johny Jelliance and Kudang, Christina and Tajuddin, Fauziah and Japar, Nur Izzaty and Heren, Veneta (2016) Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

D

Damayanti, Adelia Ika and Adhiatma, Ardian and Fachrunnisa, Olivia (2020) The role of social media orientation to improve relationship quality and innovation performance in SME’s / Adelia Ika Damayanti, Ardian Adhiatma and Olivia Fachrunnisa. (2020) e-Academia Journal, 9 (2). pp. 40-52. ISSN 2289 - 6589

Daud, Khurzaimah (2009) The service quality of sales representative from PERTAM Properties in selling the properties / Khurzaimah Daud. (2009) [Student Project] (Unpublished)

Denis Joimot, Daniel Niven (2011) Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

Dillah, Mohd Izzadtul and Azhar, Afif and Zahir, Muhd Amir Akmal (2014) Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

Dul Ngajis, Ernna Edayu (2007) A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. (2007) [Student Project] (Unpublished)

Dzulkifli, Kasrinah and Jamran, Nurul Fazielah (2012) Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

E

Edwin, Jacqueline and Jeragan, Dona Flefara and Bojeng, Rasyidah (2014) Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]. (2014) [Student Project] (Unpublished)

F

Fahro Rozi, Saifuddin (2009) A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. (2009) [Student Project] (Unpublished)

G

Gapor, Suzana (2012) A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

George, Stephanie Unyang and Lambu, Suliza (2014) To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. (2014) [Student Project] (Unpublished)

Ghazali, Mohamed Zahid (2006) A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

H

Hairudin, Muhamad Danial (2020) Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. (2020) [Entrepreneurship Project] (Unpublished)

Halim, Nur Fadilla (2014) Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim. (2014) [Student Project] (Unpublished)

Hambali, Mohamad Saiful Azmi (2019) Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) [Student Project] (Unpublished)

Hamdan, Nurhanisah (2010) Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan. (2010) [Student Project] (Unpublished)

Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

Hamzah, Fahmi and Ingkui, Lucil Lia and Hazis, Arina Nadira and Edmon, Nicko Clinton Jennau and Aldrin Marshall Janting, Myriam (2016) Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Haron, Nor Dhabitah (2019) Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. (2019) [Student Project] (Unpublished)

Harun, Mohd Ilham (2009) Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. (2009) [Student Project] (Unpublished)

Hasan, Saiful Azhar (2001) An analysis of the customers’ response and demand toward semi-detached houses of TH-NSTC Sdn Bhd in LBJ area. (2001) [Student Project] (Unpublished)

Hasbullah, Nurul Hidayah (2011) The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah. (2011) [Student Project] (Unpublished)

Hashim, Khadijah (2010) Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. (2010) [Student Project] (Unpublished)

Hashim, Nurul Soleha (2018) Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. (2018) [Student Project] (Unpublished)

Hashim, Syahirah Maimunah (2019) Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] (Unpublished)

Hassan, Hazlinda and Bojei, Jamil (2019) Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. (2019) Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

Herman, Lalu Edy (2019) Linking market sensing capability, innovation speed, organizational learning and marketing performance in the disruption era / Lalu Edy Herman. (2019) In: Academic Conference on Social Sciences. (Submitted)

Hormon @ Gracie, Jassie (2012) The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

Husain, Solahah (2006) A study on takaful’s advertising (newspaper) effectiveness in determining customer awareness / Solahah Husain. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Husni, Fatin Nadiah (2011) The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni. (2011) [Student Project] (Unpublished)

Husny, Azreen Shah and Salahuddin, Amiratul Zakiah and Chelly, Dayang Sofie Syafienaz and Angan, Nurasyidah (2013) Crunchy Ice Company. (2013) [Entrepreneurship Project] (Unpublished)

Hussain, Huzaimi and Pyeman, Jaafar and Ghani, Mohd Mokhtar (2005) A study on the dynamic relations between macroeconomic variables and stock market performance / Huzaimi Hussain... [et al.]. (2005) [Research Reports] (Unpublished)

Hussin, Mohd Fairuz (2009) A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. (2009) [Student Project] (Unpublished)

I

Iberahim, Muhammad (2014) The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) [Student Project] (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Ibrahim, Lenda (1998) The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim. (1998) [Student Project] (Submitted)

Ibrahim, Mohamad Azmi and Abu Samah, Shamsuddin and Chong, Sidney and Manjaji, Terrence and Gerard, Jeffrey (1983) Masalah dan masa depan Josal Music Sdn. Bhd. (1983) [Student Project] (Unpublished)

Ibrahim, Nazirah (2013) Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) [Student Project] (Unpublished)

Ibrahim, Nur Imanina and Entering, Madelina and Tuanku, Sharifah Noor Hamizah (2020) New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] (Unpublished)

Ibrahim, Rozani (2012) A study of product packaging in consumer purchasing decisions / Rozani Ibrahim. (2012) [Student Project] (Unpublished)

Ibrahim, Salbiah and Rahmat, Nurfadilah (2016) Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. (2016) [Student Project] (Unpublished)

Ibrahim, lrwan and Fahrulrazy Rahim, Kamal Fahrulrazy and D. Miraj, Myrna and Shuib, Suhana (2005) Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]. (2005) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Ideris, Azrian Azrina (2009) The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris. (2009) [Student Project] (Unpublished)

Ismail, Mohd Faiz and Abd Manap, Nor Hanisah and Mohamad Razali, Norlyana Syafira (2014) A study on the effectiveness of promotional mix towards customer awareness at Pirate Park, Melaka / Mohd Faiz Ismail, Nor Hanisah Abd Manap and Norlyana Syafira Mohamad Razali. (2014) [Student Project] (Unpublished)

Ismail, Munirah (2010) Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail. (2010) [Student Project] (Unpublished)

Ismail, Noorhani (1999) A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. (1999) [Student Project] (Submitted)

Ismail, Rusnah (1998) A study on physical distribution functions practiced by NSTP (M) berhad within Kuala Terengganu / Rusnah Ismail. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ismail, Sulaiman (2012) Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

J

Jahim, Jarahim (2000) Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. (2000) [Student Project] (Unpublished)

Jaidon, Ezatul Hasanah (2019) Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon. (2019) [Student Project] (Unpublished)

Jalaluddin, Abu Izzat (2014) Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

Jalil, Maimunah (1999) KWSP investment scheme in Tabung Haji: how to attract new investor through an effective promotion / Maimunah Jalil. (1999) [Student Project] (Submitted)

Jamaluddin, Mohd Muzammer (1999) Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin. (1999) [Student Project] (Submitted)

Jamaludin, Noranisha and Suhaimi, Nur Farah (2013) Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) [Student Project] (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. (2008) [Student Project] (Unpublished)

Jamar, Shahril Anuar (2019) Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar. (2019) [Student Project] (Unpublished)

Jamil, Nor Nikma (2014) A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

Jamil, Siti Nurliyana Syairah (2015) The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

Janudin, Ahla Majidah (2022) The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin. (2022) [Student Project] (Submitted)

Jiman, Anna Aidette and Alister Australia, Cathryn Leigh and Mathew, Denise and David, Irene and Berasap, Lorita Mihiba (2016) Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Jobli, Fatin Hanna and Serag, Kristine Sharron and Sudin, Kathleen Cherinie and Bunyat, Suda and Bajan, Margaret (2014) Sunsilk / Fatin Hanna Jobli ... [et al.]. (2014) [Student Project] (Unpublished)

Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

Joharin, Nur Shahira and Jantan, Haiqal Syukri (2014) Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan. (2014) [Student Project] (Unpublished)

John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

Junoh, Rosmanira (1999) The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

K

Kadimin, Ahmad Syakir and Zainal, Mohamad Hanafi (2013) Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. (2013) [Student Project] (Unpublished)

Kadir, Norlilah (2015) Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. (2015) [Student Project] (Unpublished)

Kahadin, Ros Dalia (2010) An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin. (2010) [Student Project] (Unpublished)

Kamaruddin, Shahrul Akmal (1997) A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Kamarudin, Johan Iskandar (2009) Customer awareness towards hyrdoponic / Johan Iskandar Kamarudin. (2009) [Student Project] (Unpublished)

Kamarulzaman, Mohd Kamarulredzal (2013) A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Karib, Mohammad Iskandar and Zamran, Nor Ain Nadia (2014) To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. (2014) [Student Project] (Unpublished)

Kasim, Kasirul Norman and Rateh, Audrey Nicholas (2013) The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Kassim, Kamarul Anaz (2013) A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) [Student Project] (Unpublished)

Kata, Nortini (2015) Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

Khirudin, Nursyahriah Aini (2014) A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin. (2014) [Student Project] (Unpublished)

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

L

Leng, Oh Yit and M. S. Lam, Jason and Saw Chin, Khor and Woon, Chong Sin (2019) I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9

Lihoi, Edward and Hashim, Nadia Ezzana and Mohamad Yusuf, Fatin Farhana and Rickino, Mohd Haziq Zikri (2016) Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Luhat, Aliceciana Livan and Mohd. Jasni, Nurul Nazirah Hanis and Awang Hasbi, Dayang Affifah and Mohamad Ali, Nuramirah and Regie, Lusiana (2016) Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

M

Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) [Student Project] (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

Majeed, Mohammed and Ekremet, Kwabena and Godwin, Setsoafia-Tukpeyi (2022) Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 1. pp. 1-35. ISSN 2550-1631

Malik, Rosmaryati (2002) A study on benefit sought by Employees Provident Fund Social Security Training Institute (ESSET) customers towards the services offered in Selangor / Rosmaryati Malik. (2002) [Student Project] (Unpublished)

Malik Ridzwan, Muhammad Rofikhi (2009) A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. (2009) [Student Project] (Unpublished)

Mamod, Nurul Azian (2011) The impact of marketing promotion mix tools and channel of distribution on zakat collection performance: a case study on Pusat Pungutan Zakat- Majlis Agama Islam Wilayah Persekutuan ( PPZ-MAIWP) / Nurul Azian Mamod. (2011) [Student Project] (Unpublished)

Manak, Gua Hui (2002) Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

Masood, Rahaidawiah (1999) A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) [Student Project] (Submitted)

Masroh, Noor Syuhada and Hamdani, Muhamad Hafizuddin (2015) The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani. (2015) [Student Project] (Unpublished)

Mat Ariff, Roziyah (1999) BBMB JUWARA HOMELine: the marketing perspective. (1999) [Student Project] (Unpublished)

Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

Mat Nawi, Nurul Safinah (2017) A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi. (2017) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mat Nor, Norazwafira and Kamarullbahrin, Noorshida (2001) Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. (2001) [Student Project] (Unpublished)

Mat Rifen, Norazian (2011) Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mat Said, Abd Quddus (2009) The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. (2009) [Student Project] (Unpublished)

Mat Shafie, Intan Syafinaz (1999) A study of effective marketing strategies on hand tuft carpet product towards individual consumer end - market / Intan Syafinaz Mat Shafie. (1999) [Student Project] (Submitted)

Mat Yusof, Nor Baizura (2009) Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof. (2009) [Student Project] (Unpublished)

Matzrol, Mas Syafiq Azizan and Sahari, Edda Khaleedza and Daud, Nurshafiqah (2016) LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

Md Dasuki, Norshafiqah (2011) A study on the effectiveness of promotion for Islamic product at Agrobank Segamat / Norshafiqah Md Dasuki. (2011) [Student Project] (Unpublished)

Md Desa, Suhana (2009) Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) [Student Project] (Unpublished)

Md Kharmani, Mohd Hazwan (2009) The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani. (2009) [Student Project] (Unpublished)

Md Noh, Mohd Darus (2011) “The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) [Student Project] (Unpublished)

Md Noordin, Lailatul Noreen (2009) Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin. (2009) [Student Project] (Unpublished)

Md Rodhi, Tuty Rubiyanti (2011) Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) [Student Project] (Unpublished)

Md Salleh, Nor Hafizah (2009) Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. (2009) [Student Project] (Unpublished)

Md Tarmudi, Suhaili and Ruslan, Muhammad Amnan (2014) Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. (2014) [Student Project] (Unpublished)

Md Zuki, Mohd Zuraffly (2009) Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki. (2009) [Student Project] (Unpublished)

Md. Saringat, Noor Farhana Izyan (2010) A case study on the promotion mix practices toward State Economic Development Corporation of Malacca (PKNM) in house selling / Noor Farhana Izyan Md. Saringat. (2010) [Student Project] (Unpublished)

Michael, Marielan (2015) Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. (2015) [Student Project] (Unpublished)

Michael Duk, Edward (2003) Marketing plan for landmark Plaza Hotel Betong / Edward Michael Duk. (2003) [Student Project] (Submitted)

Misnadi, Mohd Amirza (2006) The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. (2006) [Student Project] (Unpublished)

Mohamad, Fadhilah (1999) An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Mohamad, Khairunnisa (2011) Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. (2011) [Student Project] (Unpublished)

Mohamad, Marzuki (2001) The study of development on marketing strategy to promote new food product at AgroMas (M) Sdn. Bhd: the case study in Johor Bahru. (2001) [Student Project] (Unpublished)

Mohamad, Mohamad Taufiq (2009) The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad. (2009) [Student Project] (Unpublished)

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. (2007) [Student Project] (Unpublished)

Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

Mohamad Daing, Balqis (2011) A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohamad Jaffar, Nurul Huda (2010) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. (2010) [Student Project] (Unpublished)

Mohamad Kamarudin, Nadirah Husna (2014) The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin. (2014) [Student Project] (Unpublished)

Mohamad Nizam, Muhammad Ameer Syafiq and Kamall Khan, Yasmin and Rochin Demong, Nur Atiqah (2025) Factors influencing sales performance among SMEs in Malaysia: online platforms adoption as mediating factor. (2025) Advances in Business Research International Journal, 11 (1). pp. 19-30. ISSN 2462-1838

Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Mohamad Saparie, Afiq Hijizi and Awg Iberahim, Muhammad Fadhil and Junaidi, Siti Najiha and Jamel, Nur Shuhadah and Awang Omar, Awang Adzli (2016) Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) [Student Project] (Unpublished)

Mohamad Shariff, Shakirin (2006) The effectiveness of promotional activities by NZ Holidays Travel & Tours / Shakirin Mohamad Shariff. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohamad@Othman, Nurasyura (2016) Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] (Unpublished)

Mohamed, Baderisang and Mohd Damanhuri, Aliaa Adriana (2021) The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri. (2021) FBM Insights, 3: 9. pp. 23-26. ISSN 2716-599X

Mohamed, Ruhaila (2000) Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

Mohamed Aris, Muhammad Akhmal (2014) Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris. (2014) [Student Project] (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

Mohamed Nasir, Nur Aini and Ramli, Siti Naquyah and Wan Azmi, Wan Nur Asyikin (2015) The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi. (2015) [Student Project] (Unpublished)

Mohamed Yussop, Hamidon (2001) Factors affecting demand for Ayamas products: a case study at the Ayamas outlet in Klang. (2001) [Student Project] (Unpublished)

Mohammad Noor, Nor Farazatul Syafiza (2021) Case Study : Shaklee Products (MALAYSIA) Sdn. Bhd. / Nor Farazatul Syafiza Mohammad Noor. (2021) [Entrepreneurship Project] (Unpublished)

Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)

Mohamood, Maziharita (1999) The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood. (1999) [Student Project] (Submitted)

Mohd, Ahmad Fikri Al-Amin (2013) A study on the factors that influence performance of sales in “Pertubuhan Peladang Kawasan Kuala Terengganu (PPK KT)” / Ahmad Fikri Al-Amin Mohd. (2013) [Student Project] (Submitted)

Mohd, Nor Hazlina (2010) The effectiveness of promotions on public awareness towards the SSM company / Nor Hazlina Mohd. (2010) [Student Project] (Unpublished)

Mohd, Nurul Fakhri (2009) Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd. (2009) [Student Project] (Unpublished)

Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

Mohd Azam, Zati Azlinda and Mohamad Yusof, Nurhidayah (2014) Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

Mohd Azhar, Noramni (2022) The role of religious knowledge in influencing the attitude of Muslim consumers in spending among UiTM Dungun students / Noramni Mohd Azhar. (2022) [Student Project] (Submitted)

Mohd Azman, Muhammad Qayyum (2021) PraktikalCute Enterprise / Muhammad Qayyum Mohd Azman. (2021) [Entrepreneurship Project] (Submitted)

Mohd Aznam, Mohd Fitri (2010) The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. (2010) [Student Project] (Unpublished)

Mohd Daud, Noorazura (1999) Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. (2018) [Student Project] (Unpublished)

Mohd Fahrughazi, Syaza Fahzlin and Abdul Rahim, Nazaruddin and Kamaluddin, Amrizah (2019) Factors influencing sustainability of digital entrepreneurship / Syaza Fahzlin Mohd Fahrughazi, Nazaruddin Abdul Rahim and Amrizah Kamaluddin. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 75. ISBN 978-967-17038-0-9

Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. (2019) [Student Project] (Unpublished)

Mohd Hazizan, Munirah (2010) A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. (2010) [Student Project] (Unpublished)

Mohd Nazri, Afnan Syahmi (2021) Case Study : Faiza Sdn. Bhd / Afnan Syahmi Mohd Nazri. (2021) [Entrepreneurship Project] (Unpublished)

Mohd Noh, Saidatul Zafirah (2011) To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) [Student Project] (Unpublished)

Mohd Nor, Nor Ashikin (2019) Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. (2019) [Student Project] (Unpublished)

Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

Mohd Raidzoh, Hidayah (2013) A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Mohd Razali, Haslizahanim (1999) A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali. (1999) [Student Project] (Submitted)

Mohd Razi, Nurul Syazana (2018) Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. (2018) [Student Project] (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Mohd Saaid @ Lajis, Noorbaizura (2009) Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis. (2009) [Student Project] (Unpublished)

Mohd Saufi, Najibah (2013) Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. (2013) [Student Project] (Unpublished)

Mohd Shafie, Mohd Shamsol (2000) A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Mohd Sharun, Rabi’atuladawiyah (2014) Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

Mohd Shukeri, Monatul Saadiah (2000) Relationship marketing as a strategy in boosting sales: a study on Eye On Egypt (M) Sdn Bhd / Monatul Saadiah Mohd Shukeri. (2000) [Student Project] (Submitted)

Mohd Suki, Norazah and Sasmita, Jumiati (2014) Why brand equity matters in a globalised Malay and Islamic country, Malaysia? / Norazah Mohd Suki and Jumiati Sasmita. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 34.

Mohd Syafiq, Mohd Amirul (2014) To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq. (2014) [Student Project] (Unpublished)

Mohd Taupet, Siti Suraya Fareha (2014) Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) [Student Project] (Unpublished)

Mohd Yahya, Khairil Imran (2009) Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. (2009) [Student Project] (Unpublished)

Mohd Yusof, Norhaslin (1998) Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

Mohd Yusof, Yusmaliza (2002) A study on customer satisfaction toward services provided by Employees Provident Fund Social Security Training Institute (ESSET) / Yusmaliza Mohd Yusof. (2002) [Student Project] (Submitted)

Mohd Zamri, Muhammad Fadris (2018) Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. (2018) [Student Project] (Unpublished)

Mohd Zayadi, Siti Nur Amalina and Mohd Fauzy Yeo, Nur Aryanni (2015) The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) [Student Project] (Unpublished)

Mohiden, Noor Athirah (2022) Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

Mokhtar, Mardiana (2009) A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. (2009) [Student Project] (Unpublished)

Mokhtar, Noor Alifah Huraizah (2001) Wanija Industries: a study on consumer’s decision - making in purchasing a car. (2001) [Student Project] (Unpublished)

Moktar, Muhammad Fadhil (2018) Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. (2018) [Student Project] (Unpublished)

Muhamad Mazlan, Norhayati (2013) Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

Muhamad Rosely, Haslinda (2002) A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. (2002) [Student Project] (Submitted)

Muhamd Apardi, Muhammad Faisal and Rahmat, Nur Azzammudin and Abdullah, Muhd Nur Azzammuddin and Mat Nor, Mohd Al Fadil and Zainuddin, Mohd Syafiq (2008) Entrepreneurship : Hi- Jack Technology / Muhammad Faisal Muhamd Apardi ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Muhd Radzi, Siti Hajar and Azmi, Nur Ummaimah (2017) Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)

Muin, Suzanty (2011) A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

Mukhtar, Fazmalia (2004) A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) [Student Project] (Unpublished)

Murat, Nurharzmira and Hassim, Mohd Hazwan and Abang Khalit, Abang Mohd Shafiq and Demong, Mohamad Suhaimi and Piro, Arnold Frederick (2013) Lego / Nurharzmira Murat ... [et al.]. (2013) [Student Project] (Unpublished)

Musa, Aishah and Ahmad, Nor Azirah (2017) Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

Musrul, Suhailah (2015) The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

Mustafa, Lily Muliana (2013) An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

Mustaffa, Mohd Mustaqim (2011) Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. (2011) [Student Project] (Unpublished)

Mustaffa, Norashikin (2009) Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa. (2009) [Student Project] (Unpublished)

Mustapha, Nur Suhada (2014) The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)

N

Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. (2006) [Student Project] (Unpublished)

Narang, Ritu and Jaiswal, Ankita (2023) A systematic literature review on technology-enabled experience in hotels / Ritu Narang and Ankita Jaiswal. (2023) Journal of Tourism, Hospitality and Culinary Arts, 15 (1). pp. 125-146. ISSN 1985-8914 ; 2590-3837

Nasir, Ami and Mohd, Anuwar and Raja Abd Rahman, Raja Gazali and Shikh Ismail, Shikh Badrudden An observation on the activities of Ideal Multifeed Farm (Brunei) Sdn. Bhd.: with special focus on marketing issues / Ami Nasir ... [et al.]. [Entrepreneurship Project] (Unpublished)

Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

Nasir, Nas Hanini and Malek, Fatin Athirah and Sahari, Mohd Arrabe (2016) Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Nawi, Muhammad Nazmi (2010) Study on customer satisfaction towards service quality in Kuwait finance house Kuala Lumpur main branch / Muhammad Nazmi Nawi. (2010) [Student Project] (Unpublished)

Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) [Student Project] (Unpublished)

Nazarudin, Zulfaiq (2014) The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin. (2014) [Student Project] (Unpublished)

Nerawi, Rani (2009) A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

Nik Aziz, Nik Dalila (2009) 7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz. (2009) [Student Project] (Unpublished)

Noor Azizi, Syaza (2015) Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. (2015) [Student Project] (Unpublished)

Noorafuddin, Nurul Fatihah (2018) Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. (2018) [Student Project] (Unpublished)

Nor Azlan, Nur Anis (2018) Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. (2018) [Student Project] (Unpublished)

Nordin, Khairul Afidah (2011) A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin. (2011) [Student Project] (Unpublished)

Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. (2019) [Student Project] (Unpublished)

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

Nuha, Hilyatun and Widiasih, Wiwin and Romadon, Mustofa Wahyu (2022) The implementation of Markov chain to predict market share smartphone customers in Surabaya during pandemic COVID-19 / Hilyatun Nuha ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 18. pp. 211-225. ISSN 2682-7840

Nurullah, Mariza (2010) A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] (Unpublished)

O

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

Omar, Nur Masturina (2011) Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Omar, Rosdadawiyad (2006) An analysis on the service quality performance by Seri Warisan Resort / Rosdadawiyad Omar. (2006) [Student Project] (Unpublished)

Omar, Siti Nazirah (2006) Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. (2006) [Student Project] (Unpublished)

Othman, Khairol Azli (2003) Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman. (2003) [Student Project] (Unpublished)

Othman, Ros Aizam (2006) Customer loyalty at Percetakan Nasional Malaysia Berhad Kuala Lumpur (PNMB). (2006) [Student Project] (Unpublished)

Othman, Ruhaizi (1999) The study on effectiveness of sales promotion done by Awana Kijal Golf & Beach Resort, Terengganu / Ruhaizi Othman. (1999) [Student Project] (Submitted)

Othman, Siti Naquiah (2011) A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

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Pg Abdullah, Dk Nur Azera (2014) The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

Pg Othman, Dk Nurul Atiqah (2014) A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

Philippus, Lynicia and Razak, Muhammad Hamizan and Nanteh, Panco and Gagau, Hairon and Philip, Steffie Glorianne and Steven, Sylverinna (2014) Tropic Fresh. (2014) [Entrepreneurship Project] (Unpublished)

Po’at, Siti Khairiani (2014) Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. (2014) [Student Project] (Unpublished)

R

Radzali, Nik Norsuhana (2009) A study on the factors that influence the sales performance of Ableace (M) Sdn Bhd towards international market / Nik Norsuhana Radzali. (2009) [Student Project] (Unpublished)

Rahman, Muhammad Akid (2014) Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman. (2014) [Student Project] (Unpublished)

Rahmat, Nur Fadiyah and Zulkifli, Raziat and Suhaili, Azreena Syuziana (2016) Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

Raja Ahmad Shafiei, Raja Shahrizal (2005) The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. (2005) [Student Project] (Unpublished)

Raja Ali, Raja Siti Zalina (1999) A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

Raja Yahaya Aziz, Raja Arif Iskandar (2011) A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. (2011) [Student Project] (Unpublished)

Ramlan, Amirah (2018) The influence of promotion mix on enhancement of student enrolment in UniKL MIMET/ Amirah Ramlan. (2018) [Student Project] (Unpublished)

Ramli, Mohd Akhtar and Mohd Yazid, Hakimie Amin and Baharuddin, Mohd Salmi and Ali Sabri, Muhammad Amirudin (2009) Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Rashid, Nur Farahin (2011) 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. (2011) [Student Project] (Unpublished)

Ratnawati, Alifah and Mulyana, Mulyana and Kholis, Noor (2023) The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

Razali, Ahmad Bazli and Abdullah, Mohd Azizuddin and Wan Ibrahim, Wan Nurulain Nabilah (2020) The effect of relationship marketing on company performance: a case study of the sawmill industry in Terengganu / Ahmad Bazli Razali, Mohd Azizuddin Abdullah and Wan Nurulain Nabilah Wan Ibrahim. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

Razali, Nurzeela (2014) A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. (2014) [Student Project] (Unpublished)

Richard, Ogilvy (2013) A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

Rohman, Noor Asyikin (2007) The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. (2007) [Student Project] (Unpublished)

Roslan, Azeril Syafik and Mohd Jais, Farah Amirah (2014) To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais. (2014) [Student Project] (Unpublished)

Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] (Unpublished)

Rosli, Nadia Yamina (2012) A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. (2012) [Student Project] (Unpublished)

Rosli, Nurul Hidayah (2012) A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)

Rosli, Ridzwan Hafidz (2014) The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli. (2014) [Student Project] (Unpublished)

Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. (2018) [Student Project] (Unpublished)

Rozaini, Fairuz Ayuni (2010) Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini. (2010) [Student Project] (Unpublished)

Rozman, Nur Amirah (2019) Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. (2019) [Student Project] (Unpublished)

Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. (2008) [Student Project] (Unpublished)

Ruslan, Nur Diana and Ghafar, Nur Fatihah (2016) Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) [Student Project] (Unpublished)

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Saad, Mohd Alif Nurfahmi (2011) The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad. (2011) [Student Project] (Unpublished)

Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. (2015) [Student Project] (Unpublished)

Saad, Ramli and Wan Mahamad, Wan Shahrul Aziah and Mohd Ghazalic, Nurul Azizah (2018) The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 9. ISBN 9789670314563

Saadon, Nur Faziana (2015) Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Sabir Ahmad, Sarah and Zakaria, Azfahanee and Mohd Arif, Anis Liyana (2022) Comparison between content marketing and paid marketing / Dr. Sarah Sabir Ahmad, Dr. Azfahanee Zakaria and Anis Liyana Mohd Arif. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 42-43. ISBN 2716-599X

Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) [Student Project] (Unpublished)

Sabtu, Qurratu ‘aini (2010) Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

Sae, Rofika (2004) Quality label as a marketing advantage: The case of Malaysia's best fruit / Rofika Sae. (2004) [Student Project] (Submitted)

Saharon, Mohd Nazrul Ikram (2004) A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

Sahat, Intan Shafinie and Abd Aziz, Intan Aziana and Mordin Chee, Syaza Nabilah Chee and Wira, Noorshahhirah (2016) Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Said Alwi, Sharifah Haslinda (2013) To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi. (2013) [Student Project] (Unpublished)

Sairan, Rubitah (2003) A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan. (2003) [Student Project] (Unpublished)

Sajari, Asmawati (2011) A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) [Student Project] (Unpublished)

Salleh, Siti Aminah (2009) Bakers’ street product (Chicken pie) / Siti Aminah Salleh. (2009) [Student Project] (Unpublished)

Salleh, Siti Zaharah (2009) 4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh. (2009) [Student Project] (Unpublished)

Samat, Muhammad Faizal (2011) A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat. (2011) [Student Project] (Unpublished)

Samat, Norafifi (2014) The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. (2014) [Student Project] (Unpublished)

Sapari, Nur Asyiyah (2015) Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. (2015) [Student Project] (Unpublished)

Sarian, Farah Eziana (2007) The falling giant: a study on the drop-in sales of the New Straits Times (NST) newspaper / Farah Eziana Sarian. (2007) [Student Project] (Submitted)

Saripin, Nur Azimah (2014) The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) [Student Project] (Unpublished)

Shafie, Siti Nurbadriah (2011) The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. (2011) [Student Project] (Unpublished)

Shahru Alzaman, Muhammad Faiz (2014) Business sustainability & understanding the role of agent relationship on multipurpose liquid fertilizer makes an impact towards the development of agriculture marketing product: perspective of RRAS Bakti (M) Sdn. Bhd. / Muhammad Faiz Shahru Alzaman. (2014) [Student Project]

Sharif, Mohd Nur Shafiq (2009) A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif. (2009) [Student Project] (Unpublished)

Shariffuddin, Noorshajidatul Risha (2004) A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

Sharir Zaaba, Siti Najwa (2009) A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba. (2009) [Student Project] (Unpublished)

Shasudin, Muhammad Syaffiq (2015) A study on the Saiful Nang's shirt printing sales greatly increases / Muhammad Syaffiq Shasudin. (2015) [Student Project] (Unpublished)

Shuib, Siti Zawiyah and Mohd Nazri, Nur Amirah (2013) A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri. (2013) [Student Project] (Unpublished)

Simudah, Nadira Nadia (2019) Impact of internal marketing strategies on organizational performance / Nadira Nadia Simudah. (2019) [Student Project] (Submitted)

Suhaimi, Siti Nor Hasmida (2021) Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] (Unpublished)

Sulaiman, Ayu Farzil Wanee and Ismail, Ira Sharmilla and Bakri, Nazinordina and Hamdan, Norazwa (2016) Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Sulaiman, Muhammad Asyraff (2015) Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. (2015) [Student Project] (Unpublished)

Sulaiman, Nur Ain Farhana and Khairul Azman, Nurul Najwa (2015) Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. (2015) [Student Project] (Unpublished)

Sumil, Nozie (2012) A research on the potential market of Borneo Tropical Honey produced by Rural Development Corporation (KPD) / Nozie Sumil. (2012) [Student Project] (Unpublished)

Suppian, Zarina (2001) The study of the promotional strategies implemented by SBBU Sdn Bhd towards enhancing public awareness on its product. (2001) [Student Project] (Unpublished)

Suradi, Rasmah (2013) A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) [Student Project] (Unpublished)

Syed Abdul Kadir, Sharifah Saleha (2002) Foreign firms marketing practices vis-a-vis support rendered by host government agencies: a case study in Malacca Industrial Estates / Sharifah Saleha Syed Abdul Kadir. (2002) [Student Project] (Submitted)

Syed Ali, Sharifah Badariah (2009) Distribution channel problem faced by Faiza Marketing Sdn Bhd / Sharifah Badariah Syed Ali. (2009) [Student Project] (Unpublished)

Syed Ismail, Sharifah Anita Alsagoff (1998) A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Syed Jaffar, Syed Khamarrulariffin (2010) Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] (Unpublished)

Syed Othman, Syed Zulhilmi (2004) Selling of condominium in Ampang Hilir: factors determining its prices' effect. (2004) [Student Project] (Unpublished)

T

Tabari, Elvy Brenda and Benson, Helina and Refley, Evylona and Kirinus, Sheronna and Bianus, Quayra Kennaelyea (2014) Twinkle Lighting Sdn Bhd. (2014) [Entrepreneurship Project] (Unpublished)

Tamby, Azhar (2006) A comparative sales forecast study between supervised and unsupervised learning algorithm on restaurant / Azhar Tamby. (2006) [Student Project] (Unpublished)

Tengku Mukhtar, Tengku Maslina (1998) A study on effectiveness of Mydin Wholesale Emporium towards its promotional strategies in Klang Valley / Tengku Maslina Tengku Mukhtar. (1998) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Tin, Sheanie and Martin, Catherine and Firdaus, Nurhidayah and Rumaizi, Nik Nurdieana Shahilla (2016) Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Tohak, Rafidah (2003) Assessment on promotional strategies of services rendered at Tabung Haji: a study at Pontian Branch. (2003) [Student Project] (Unpublished)

Tony, Christina and Allias, Nor Affida and Winston Rajit, Tiffany Amber Belantau and Hossain, Nur Hafizah and Daniel, Benjamin Danrie (2014) Nokia Product Life Cycle / Christina Tony ... [et al.]. (2014) [Student Project] (Unpublished)

Tuan Ariff, Tuan Saiful Azzam (2010) A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

Tuan Ismail, Tuan Farah Azlinda (2020) The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) [Student Project] (Unpublished)

Tuan Muhammad Kamal, Tuan Nur Azyyati (2009) The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. (2009) [Student Project] (Unpublished)

Tuan Soh, Tuan Nordiana (2008) A study on customer’s satisfaction towards service quality of Al-Rajhi Bank / Tuan Nordiana Tuan Soh. (2008) [Student Project] (Unpublished)

Tukimin, Harlina (1995) A study on marketing of local manufactured bus by UMW-Dennis Specialist Vehicles Sdn Bhd in Malaysia / Harlina Tukimin. (1995) [Student Project] (Unpublished)

U

Udin, Khairunnisa (2014) Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin. (2014) [Student Project] (Unpublished)

Ugil, Stephany and Hassan, Nur Inarah (2018) A study of student perception on level of marketability / Stephany Ugil & Nur Inarah Hassan. (2018) [Student Project] (Unpublished)

W

Wahib, Norhayati (2010) The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib. (2010) [Student Project] (Unpublished)

Wahid, Zainab and Batun, Magdalynne and Yak, Malissa (2016) Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Wan Abdul Rahman, Wan Fariza and Che Fauzi, Ainul Azila and Wan Husain, Wan Salfarina and Che Hassan, Siti Hasrinafasya and Nik Kamaruzaman, Nik Nahdiya and Wan Aziz, Wan Adibah Hanis (2020) The usage of artificial intelligence in marketing automation: potentials and pitfalls / Wan Fariza Wan Abdul Rahman ...[et al.]. (2020) Journal of Mathematics and Computing Science (JMCS), 6 (2). pp. 1-8. ISSN 0128-0767

Wan Ghazali, Wan Rahimah (2012) The relationship between promotion tools towards bumiputera awareness of Japanese Associate Degree under Yayasan Pelajaran MARA / Wan Rahimah Wan Ghazali. (2012) [Student Project] (Unpublished)

Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] (Submitted)

Wan Ismail, Wan Rahibullah (2003) Study on comparative consumer perceived satisfaction between national and imported cars. (2003) [Student Project] (Unpublished)

Wan Mohd Salleh, Wan Muhammad Haneef and Sardimin, Nurul Farhana (2015) The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. (2015) [Student Project] (Unpublished)

Wan Nawawi, Wan Nazriah and Ramli, Noorazlin and Anuar, Jazira and Mohd Kamal, Malina Hanum and Adzmy, Azahar (2022) The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]. (2022) Esteem Journal of Social Sciences and Humanities, 6 (1): 7. pp. 99-108. ISSN 2600-7274

Wan Yusof, Wan Yusrill Azlan (2006) Customer relationship marketing Sepatu Timur Sdn. Bhd. Kuala Lumpur (STSB). (2006) [Student Project] (Unpublished)

Wilfred, Barbara and Fauzi, Nur Farahin (2014) Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi. (2014) [Student Project] (Unpublished)

Y

Yaacob, Azliza (1998) A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

Yahaya, Norasikin (2007) An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. (2007) [Student Project] (Unpublished)

Yahaya, Nurain (2011) A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya. (2011) [Student Project] (Unpublished)

Yahaya, Nurul ’ Aifaa (2005) Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya. (2005) [Student Project] (Unpublished)

Yatiman, Mohd Izri (2011) The effect of price strategy on customers perception for Boer Goats in Koperasi Permodalan Melayu Negeri Johor (KPMNJ) / Mohd Izri Yatiman. (2011) [Student Project] (Unpublished)

Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] (Unpublished)

Yusof, Mohd Azraie (2004) A study on temporary out of service customers at Southern Johor Telekom / Mohd Azraie Yusof. (2004) [Student Project] (Unpublished)

Yusoff, Norhasniza (1999) A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. (2009) [Student Project] (Unpublished)

Z

Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) [Student Project] (Unpublished)

Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

Zainal, Mira Elliana (2015) The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. (2015) [Student Project] (Unpublished)

Zainal, Rabiatul Masturah and Abdul Aziz, Zafirah Aiza (2015) The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. (2015) [Student Project] (Unpublished)

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. (2018) [Student Project] (Unpublished)

Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. (2005) [Student Project] (Unpublished)

Zainol Abidin, Mohd Abidzar (2009) To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin. (2009) [Student Project] (Unpublished)

Zainorin, Zulfadhli (2008) Factor influencing attraction of Pasar Tani: a case study of Pasar Tani MITC Melaka. (2008) [Student Project] (Unpublished)

Zainul Abidin Ahmad, Norzaiha Izza (2008) Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)

Zakaria, Atiah Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

Zakaria, Mohd Azraf (2011) Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. (2011) [Student Project] (Unpublished)

Zakaria, Mohd Khairul Amri (2010) Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. (2010) [Student Project] (Unpublished)

Zakaria, Nik Mohd Hanis (2009) The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. (2009) [Student Project] (Unpublished)

Zaki, Iffah Bazilah (2015) Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. (2011) [Student Project] (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Zuhaili, Nur Izza Zafierah (2019) Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. (2019) [Student Project] (Unpublished)

Zulkafli, Nurul Izzati Iwani and Zulkifli, Siti Nursyafikah and Mohamed Fauzi, Siti Sarah and Mohd Ali, Nur Syafiqah and Jazlan, Raihanah (2017) Drone x-ray / Nurul Izzati Iwani Zulkafli ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Zulkarnain, Tun Frisha Fazara (2009) The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. (2009) [Student Project] (Unpublished)

Zulkarn’ain, Nur Lailasari (2019) The determinants of profitability on consumer product companies: evidence from Malaysia / Nur Lailasari Zulkarn’ain. (2019) [Student Project] (Submitted)

Zulkifle, Muhammad Amir Firdaus (2021) Case Study : Radzi & Co / Muhammad Amir Firdaus Zulkifle. (2021) [Entrepreneurship Project] (Unpublished)

Zulkifli, Muhammad Naim (2016) Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli. (2016) [Student Project] (Unpublished)