Items where Subject is "Marketing research. Marketing research companies. Sales forecasting"

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Number of items at this level: 302.

A

ID25523 Awang Kechik, Mohd Syahryzal (2009) A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik. [Student Project] (Unpublished)

ID21073 Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. [Student Project] (Unpublished)

ID21444 Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

ID21456 Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. [Student Project] (Unpublished)

ID21579 Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. [Student Project] (Unpublished)

ID21281 Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. [Student Project] (Unpublished)

ID21395 Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. [Student Project] (Unpublished)

ID21404 Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. [Student Project] (Unpublished)

ID24671 Azizan, Amie Adlina (2009) A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. [Student Project] (Unpublished)

ID24712 Azizan, Amirah Bisyarah (2010) The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan. [Student Project] (Unpublished)

ID24753 Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. [Student Project] (Unpublished)

ID24584 Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. [Student Project] (Unpublished)

ID25473 Abdul Razak, Mohd Izzuwan (2010) The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak. [Student Project] (Unpublished)

ID25479 Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. [Student Project] (Unpublished)

ID25651 Ab Rahman, Muhammad Hakeem (2009) A case study on the performance of approval of Proton Commerce Sdn Bhd’s hire purchase loan towards CIMB business process / Muhammad Hakeem Ab Rahman. [Student Project] (Unpublished)

ID24922 Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. [Student Project] (Unpublished)

ID24552 A.Hamid, A.Samad (2009) “Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid. [Student Project] (Unpublished)

ID21503 Adnan, Shareena (2007) Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. [Student Project] (Unpublished)

ID21551 Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. [Student Project] (Unpublished)

ID21459 Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. [Student Project] (Unpublished)

ID21695 Ahmad, Muhammad Safwan (2018) GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad. Degree thesis, thesis, Universiti Teknologi Mara Perlis.

ID21280 Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. [Student Project] (Unpublished)

ID24942 Ahmad Sukaimi, Fifizilla (2011) Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. [Student Project] (Unpublished)

ID25750 Ahmad Zaain, Intan Nadirah (2019) Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. [Student Project] (Unpublished)

ID21394 Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. [Student Project] (Unpublished)

ID21508 Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. [Student Project] (Unpublished)

ID21391 Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. [Student Project] (Unpublished)

ID25321 Azizi, Mohd Akmaludin (2009) The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. [Student Project] (Unpublished)

ID25613 Abdul Rahim, Muhammad Faiz (2010) A study on introducing e-commerce as an innovative strategy in doing business “Pernec Halalsquare”/ Muhammad Faiz Abdul Rahim. [Student Project] (Unpublished)

ID37302 Ab Rauf, Nur Ain Natasya (2020) Blueprint : LavQuisto ENTERPRISE / Nur Ain Natasya Ab Rauf. [Entrepreneurship Project] (Unpublished)

ID31789 Abd Aziz, Wan Shazana (2010) Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. [Student Project] (Unpublished)

ID38280 Abd Mulop, Muhammad Azhar (2014) Factors that encourage women to be an SME entrepreneur in PKNS Complex Shah Alam / Muhammad Azhar Abd Mulop. [Student Project] (Submitted)

ID31268 Abd Rahman, Siti Nur Afizan (2010) Major factors that affects fertilizer sales performance at RBSB (M) Sdn Bhd / Siti Nur Afizan Abd Rahman. [Student Project] (Unpublished)

ID30737 Abd Razak, Shahila (2010) Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak. [Student Project] (Unpublished)

ID21041 Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. [Student Project] (Unpublished)

ID33087 Abd. Halim, Mohd Hasif Akmal (2011) Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID37816 Abd. Latiff, Nur Azimah (2013) The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. [Student Project] (Unpublished)

ID28524 Abdul Aziz, Norhalizatul Akma Diana (2020) A study on service quality dimensions toward customer satisfaction of Unifi in Selangor / Norhalizatul Akma Diana Abdul Aziz. [Student Project] (Unpublished)

ID30622 Abdul Ghani, Reeni Zuraini (2010) Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani. [Student Project] (Unpublished)

ID26458 Abdul Halim, Haliza Mazlin (2005) Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim. [Student Project] (Unpublished)

ID30690 Abdul Malek, Rosmalawaty and Abd Rahman, Fathiah (2015) The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. [Student Project] (Unpublished)

ID30875 Abdul Manaf, Siti Aishah (2010) Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. [Student Project] (Unpublished)

ID31759 Abdul Nasir, Wan Nur Hidayah (2009) Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir. [Student Project] (Unpublished)

ID23916 Abdul Razak, Hilman Nazmi (2017) Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. [Student Project] (Unpublished)

ID28665 Abdul Razak, Nor Atiqah (2010) A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak. [Student Project] (Unpublished)

ID28452 Abdul Rohani, Nor Fitrina (2009) The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. [Student Project] (Unpublished)

ID34893 Abdul Wahab, Ibtisam and Mohsin, Hannis Fadzillah and Ibrahim, Ayla Farihah (2020) Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. Journal of International Business, Economics and Entrepreneurship, 5 (1). pp. 76-80. ISSN 2550-1429

ID27026 Abu Bakar Azmi, Nursyahirah (2016) Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. [Student Project] (Unpublished)

ID2523 Ahmad, Intan Shafinaz (1996) A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. Degree thesis, thesis, Universiti Teknologi MARA.

ID20905 Ahmad, Mohd Hafiz (2008) The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. [Student Project] (Unpublished)

ID26823 Ahmad, Nor Fardiana and Mohd Jama, Nur Hazwani (2016) The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. [Student Project] (Unpublished)

ID30516 Ahmad Foad, Nurwasila (2009) A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. [Student Project] (Unpublished)

ID42658 Ahmad Fuzi, Aliaa (2012) A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. [Student Project] (Unpublished)

ID38579 Ajis, Malisa (2013) The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. [Research Reports] (Submitted)

ID49954 Amir, Nur Azreeni Farhana (2013) Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. [Student Project] (Unpublished)

ID26460 Amir Hamzah, Fatin Natasha (2017) Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah. [Student Project] (Unpublished)

ID43243 Ammong, Mohammad Afiq (2016) Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. [Student Project] (Unpublished)

ID43258 Annuar, Mohamad Harith (2016) The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. [Student Project] (Unpublished)

ID16053 Asghari, Iraj and Mohtadi, Azam (2015) Scale problem in capital market research / Iraj Asghari and Azam Mohtadi. Social and Management Research Journal (SMRJ), 12 (1). pp. 52-61. ISSN 1675-7017

ID30500 Atan, Nurulain (2010) The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. [Student Project] (Unpublished)

ID47820 Ayo, Adekunle Simon and Lauren, Dimowo Oiza (2021) Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN (eISSN): 2600-8238

ID28679 Ayon, Nor Amira (2011) A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. [Student Project] (Unpublished)

ID44026 Azman, Izyan Atasha (2020) Case Study : Zalynz Oven / Izyan Atasha Azman. [Entrepreneurship Project] (Unpublished)

ID30513 Azmi, Nurulizza (2011) The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. [Student Project] (Unpublished)

B

ID21311 Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. [Student Project] (Unpublished)

ID24641 Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. [Student Project] (Unpublished)

ID21588 Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. [Student Project] (Unpublished)

ID30625 Baharin, Roemilia (2015) A study on purchase intention towards AgroMas brand / Roemilia Baharin. [Student Project] (Unpublished)

ID32688 Baharom, Rozaireen and Johari, Juraiza Ezza (2013) Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. [Student Project] (Unpublished)

ID35016 Bahtar, Azlin Zanariah (2019) The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. PhD thesis, thesis, Universiti Teknologi MARA.

ID16240 Bakri, Mohammed Hariri (2015) Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri. PhD thesis, thesis, Universiti Teknologi MARA.

ID33913 Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

C

ID25989 Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. [Student Project] (Unpublished)

ID21499 Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. [Student Project] (Unpublished)

ID27478 Che Hassan, Nik Nor Shafini (2009) Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. [Student Project] (Unpublished)

D

ID21398 Dul Ngajis, Ernna Edayu (2007) A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. [Student Project] (Unpublished)

ID25106 Daud, Khurzaimah (2009) The service quality of sales representative from PERTAM Properties in selling the properties / Khurzaimah Daud. [Student Project] (Unpublished)

F

ID30715 Fahro Rozi, Saifuddin (2009) A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. [Student Project] (Unpublished)

G

ID31403 George, Stephanie Unyang and Lambu, Suliza (2014) To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. [Student Project] (Unpublished)

H

ID25813 Haron, Nor Dhabitah (2019) Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. [Student Project] (Unpublished)

ID26011 Hashim, Syahirah Maimunah (2019) Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. [Student Project] (Unpublished)

ID25064 Hashim, Khadijah (2010) Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. [Student Project] (Unpublished)

ID21393 Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. [Student Project] (Unpublished)

ID23585 Hashim, Nurul Soleha (2018) Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. [Student Project] (Unpublished)

ID24927 Husni, Fatin Nadiah (2011) The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni. [Student Project] (Unpublished)

ID25417 Hussin, Mohd Fairuz (2009) A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. [Student Project] (Unpublished)

ID25469 Harun, Mohd Ilham (2009) Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. [Student Project] (Unpublished)

ID25754 Hambali, Mohamad Saiful Azmi (2019) Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. [Student Project] (Unpublished)

ID35135 Hairudin, Muhamad Danial (2020) Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. [Entrepreneurship Project] (Unpublished)

ID26282 Hamdan, Nurhanisah (2010) Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan. [Student Project] (Unpublished)

ID30442 Hasbullah, Nurul Hidayah (2011) The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah. [Student Project] (Unpublished)

ID32861 Hassan, Hazlinda and Bojei, Jamil (2019) Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

ID25267 Hussain, Huzaimi and Pyeman, Jaafar and Ghani, Mohd Mokhtar (2005) A study on the dynamic relations between macroeconomic variables and stock market performance / Huzaimi Hussain... [et al.]. [Research Reports] (Unpublished)

I

ID25713 Ismail, Munirah (2010) Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail. [Student Project] (Unpublished)

ID21519 Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. [Student Project] (Unpublished)

ID24793 Ideris, Azrian Azrina (2009) The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris. [Student Project] (Unpublished)

ID25654 Iberahim, Muhammad (2014) The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. [Student Project] (Unpublished)

ID42738 Ibrahim, Nazirah (2013) Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. [Student Project] (Unpublished)

ID27042 Ibrahim, Salbiah and Rahmat, Nurfadilah (2016) Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. [Student Project] (Unpublished)

ID41287 Ismail, Sulaiman (2012) Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. [Student Project] (Unpublished)

J

ID25981 Jamar, Shahril Anuar (2019) Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar. [Student Project] (Unpublished)

ID21504 Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. [Student Project] (Unpublished)

ID21756 Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. [Student Project] (Unpublished)

ID21502 Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. [Student Project] (Unpublished)

ID23451 Jaidon, Ezatul Hasanah (2019) Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon. [Student Project] (Unpublished)

ID24582 Jalaluddin, Abu Izzat (2014) Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. [Student Project] (Unpublished)

ID26933 Jahim, Jarahim (2000) Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. [Student Project] (Unpublished)

ID28182 Jamaludin, Noranisha and Suhaimi, Nur Farah (2013) Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. [Student Project] (Unpublished)

ID50607 Jamil, Nor Nikma (2014) A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. [Student Project] (Unpublished)

ID26991 Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. [Student Project] (Unpublished)

ID26162 Joharin, Nur Shahira and Jantan, Haiqal Syukri (2014) Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan. [Student Project] (Unpublished)

ID26923 John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. [Student Project] (Unpublished)

K

ID25050 Kamarudin, Johan Iskandar (2009) Customer awareness towards hyrdoponic / Johan Iskandar Kamarudin. [Student Project] (Unpublished)

ID25301 Karib, Mohammad Iskandar and Zamran, Nor Ain Nadia (2014) To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. [Student Project] (Unpublished)

ID24616 Kadimin, Ahmad Syakir and Zainal, Mohamad Hanafi (2013) Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. [Student Project] (Unpublished)

ID26995 Kadir, Norlilah (2015) Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. [Student Project] (Unpublished)

ID30640 Kahadin, Ros Dalia (2010) An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin. [Student Project] (Unpublished)

ID33912 Kamarulzaman, Mohd Kamarulredzal (2013) A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

ID36797 Kasim, Kasirul Norman and Rateh, Audrey Nicholas (2013) The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

ID43229 Kassim, Kamarul Anaz (2013) A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. [Student Project] (Unpublished)

ID43260 Kata, Nortini (2015) Why consumers buy green product rather than normal product / Nortini Kata. [Student Project] (Unpublished)

ID26353 Khirudin, Nursyahriah Aini (2014) A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin. [Student Project] (Unpublished)

ID20694 Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. [Student Project] (Unpublished)

L

ID43966 Leng, Oh Yit and M. S. Lam, Jason and Saw Chin, Khor and Woon, Chong Sin (2019) I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9

M

ID25213 Mokhtar, Mardiana (2009) A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. [Student Project] (Unpublished)

ID25752 Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. [Student Project] (Unpublished)

ID25461 Md Kharmani, Mohd Hazwan (2009) The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani. [Student Project] (Unpublished)

ID25683 Malik Ridzwan, Muhammad Rofikhi (2009) A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. [Student Project] (Unpublished)

ID21550 Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. [Student Project] (Unpublished)

ID21570 Mohd Zamri, Muhammad Fadris (2018) Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. [Student Project] (Unpublished)

ID21471 Misnadi, Mohd Amirza (2006) The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. [Student Project] (Unpublished)

ID21484 Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. [Student Project] (Unpublished)

ID22317 Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. [Student Project] (Unpublished)

ID22454 Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)

ID23458 Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. [Student Project] (Unpublished)

ID24576 Mat Said, Abd Quddus (2009) The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. [Student Project] (Unpublished)

ID25534 Md Zuki, Mohd Zuraffly (2009) Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki. [Student Project] (Unpublished)

ID25051 Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. [Student Project] (Unpublished)

ID25069 Mohd Yahya, Khairil Imran (2009) Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. [Student Project] (Unpublished)

ID25437 Mohd Aznam, Mohd Fitri (2010) The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. [Student Project] (Unpublished)

ID25482 Mustaffa, Mohd Mustaqim (2011) Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. [Student Project] (Unpublished)

ID25575 Mohamed Aris, Muhammad Akhmal (2014) Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris. [Student Project] (Unpublished)

ID25714 Mohd Hazizan, Munirah (2010) A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. [Student Project] (Unpublished)

ID21568 Moktar, Muhammad Fadhil (2018) Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. [Student Project] (Unpublished)

ID25830 Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. [Student Project] (Unpublished)

ID21470 Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. [Student Project] (Unpublished)

ID23494 Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. [Student Project] (Unpublished)

ID21477 Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. [Student Project] (Unpublished)

ID21600 Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. [Student Project] (Unpublished)

ID21242 Mohd Razi, Nurul Syazana (2018) Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. [Student Project] (Unpublished)

ID25110 Md Noordin, Lailatul Noreen (2009) Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin. [Student Project] (Unpublished)

ID25329 Mohd Syafiq, Mohd Amirul (2014) To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq. [Student Project] (Unpublished)

ID22509 Mat Nor, Norazwafira and Kamarullbahrin, Noorshida (2001) Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. [Student Project] (Unpublished)

ID21201 Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. [Student Project] (Unpublished)

ID25282 Mohamad, Mohamad Taufiq (2009) The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad. [Student Project] (Unpublished)

ID30404 Mamod, Nurul Azian (2011) The impact of marketing promotion mix tools and channel of distribution on zakat collection performance: a case study on Pusat Pungutan Zakat- Majlis Agama Islam Wilayah Persekutuan ( PPZ-MAIWP) / Nurul Azian Mamod. [Student Project] (Unpublished)

ID26930 Manak, Gua Hui (2002) Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. [Student Project] (Unpublished)

ID20886 Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. [Student Project] (Unpublished)

ID27641 Masroh, Noor Syuhada and Hamdani, Muhamad Hafizuddin (2015) The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani. [Student Project] (Unpublished)

ID26221 Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. [Student Project] (Unpublished)

ID34484 Mat Nawi, Nurul Safinah (2017) A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID32924 Mat Rifen, Norazian (2011) Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID28659 Mat Yusof, Nor Baizura (2009) Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof. [Student Project] (Unpublished)

ID28763 Md Dasuki, Norshafiqah (2011) A study on the effectiveness of promotion for Islamic product at Agrobank Segamat / Norshafiqah Md Dasuki. [Student Project] (Unpublished)

ID35836 Md Desa, Suhana (2009) Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. [Student Project] (Unpublished)

ID42719 Md Noh, Mohd Darus (2011) “The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. [Student Project] (Unpublished)

ID42754 Md Rodhi, Tuty Rubiyanti (2011) Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. [Student Project] (Unpublished)

ID28447 Md Salleh, Nor Hafizah (2009) Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. [Student Project] (Unpublished)

ID31429 Md Tarmudi, Suhaili and Ruslan, Muhammad Amnan (2014) Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. [Student Project] (Unpublished)

ID27513 Md. Saringat, Noor Farhana Izyan (2010) A case study on the promotion mix practices toward State Economic Development Corporation of Malacca (PKNM) in house selling / Noor Farhana Izyan Md. Saringat. [Student Project] (Unpublished)

ID40967 Michael, Marielan (2015) Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. [Student Project] (Unpublished)

ID25099 Mohamad, Khairunnisa (2011) Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. [Student Project] (Unpublished)

ID30400 Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. [Student Project] (Unpublished)

ID33086 Mohamad Daing, Balqis (2011) A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID30444 Mohamad Jaffar, Nurul Huda (2010) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. [Student Project] (Unpublished)

ID27415 Mohamad Kamarudin, Nadirah Husna (2014) The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin. [Student Project] (Unpublished)

ID42716 Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. [Student Project] (Unpublished)

ID34673 Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. [Student Project] (Unpublished)

ID25359 Mohamad@Othman, Nurasyura (2016) Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. [Student Project] (Unpublished)

ID49805 Mohamed, Baderisang and Mohd Damanhuri, Aliaa Adriana (2021) The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri. FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah, 3: 9. pp. 23-26. ISSN 2716-599X

ID38484 Mohd, Ahmad Fikri Al-Amin (2013) A study on the factors that influence performance of sales in “Pertubuhan Peladang Kawasan Kuala Terengganu (PPK KT)” / Ahmad Fikri Al-Amin Mohd. [Student Project] (Submitted)

ID28432 Mohd, Nor Hazlina (2010) The effectiveness of promotions on public awareness towards the SSM company / Nor Hazlina Mohd. [Student Project] (Unpublished)

ID30419 Mohd, Nurul Fakhri (2009) Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd. [Student Project] (Unpublished)

ID27024 Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. [Student Project] (Unpublished)

ID31867 Mohd Azam, Zati Azlinda and Mohamad Yusof, Nurhidayah (2014) Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. [Student Project] (Unpublished)

ID43922 Mohd Fahrughazi, Syaza Fahzlin and Abdul Rahim, Nazaruddin and Kamaluddin, Amrizah (2019) Factors influencing sustainability of digital entrepreneurship / Syaza Fahzlin Mohd Fahrughazi, Nazaruddin Abdul Rahim and Amrizah Kamaluddin. In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 75. ISBN 978-967-17038-0-9

ID30713 Mohd Noh, Saidatul Zafirah (2011) To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. [Student Project] (Unpublished)

ID25811 Mohd Nor, Nor Ashikin (2019) Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. [Student Project] (Unpublished)

ID38470 Mohd Raidzoh, Hidayah (2013) A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

ID27651 Mohd Saaid @ Lajis, Noorbaizura (2009) Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis. [Student Project] (Unpublished)

ID37736 Mohd Saufi, Najibah (2013) Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. [Student Project] (Unpublished)

ID30575 Mohd Sharun, Rabi’atuladawiyah (2014) Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. [Student Project] (Unpublished)

ID31386 Mohd Taupet, Siti Suraya Fareha (2014) Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. [Student Project] (Unpublished)

ID31272 Mohd Zayadi, Siti Nur Amalina and Mohd Fauzy Yeo, Nur Aryanni (2015) The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. [Student Project] (Unpublished)

ID27761 Muhamad Mazlan, Norhayati (2013) Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. [Student Project] (Unpublished)

ID27343 Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. [Student Project] (Unpublished)

ID27454 Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. [Student Project] (Unpublished)

ID45000 Muhd Radzi, Siti Hajar and Azmi, Nur Ummaimah (2017) Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. [Student Project] (Unpublished)

ID40322 Mukhtar, Rabi’atul’adawiyah (2015) A study on the effect of marketing mix elements towards performance of Celcom Axiata Berhad: a case study in Kota Bharu / Rabi’atul’adawiyah Mukhtar. [Student Project] (Submitted)

ID31427 Musrul, Suhailah (2015) The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. [Student Project] (Unpublished)

ID42708 Mustafa, Lily Muliana (2013) An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. [Student Project] (Unpublished)

ID28181 Mustaffa, Norashikin (2009) Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa. [Student Project] (Unpublished)

ID44433 Mustapha, Nur Suhada (2014) The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. [Student Project] (Unpublished)

N

ID21492 Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. [Student Project] (Unpublished)

ID21571 Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. [Student Project] (Unpublished)

ID21606 Nor Azlan, Nur Anis (2018) Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. [Student Project] (Unpublished)

ID23464 Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. [Student Project] (Unpublished)

ID25076 Nordin, Khairul Afidah (2011) A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin. [Student Project] (Unpublished)

ID21397 Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. [Student Project] (Unpublished)

ID21222 Noorafuddin, Nurul Fatihah (2018) Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. [Student Project] (Unpublished)

ID21060 Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. [Student Project] (Unpublished)

ID41743 Nawi, Muhammad Nazmi (2010) Study on customer satisfaction towards service quality in Kuwait finance house Kuala Lumpur main branch / Muhammad Nazmi Nawi. [Student Project] (Unpublished)

ID31874 Nazarudin, Zulfaiq (2014) The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin. [Student Project] (Unpublished)

ID30617 Nerawi, Rani (2009) A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. [Student Project] (Unpublished)

ID27472 Nik Aziz, Nik Dalila (2009) 7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz. [Student Project] (Unpublished)

ID31479 Noor Azizi, Syaza (2015) Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. [Student Project] (Unpublished)

O

ID22339 Othman, Khairol Azli (2003) Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman. [Student Project] (Unpublished)

ID22455 Omar, Rosdadawiyad (2006) An analysis on the service quality performance by Seri Warisan Resort / Rosdadawiyad Omar. [Student Project] (Unpublished)

ID22460 Omar, Siti Nazirah (2006) Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. [Student Project] (Unpublished)

ID21143 Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. [Student Project] (Unpublished)

ID32940 Omar, Nur Masturina (2011) Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID33084 Othman, Siti Naquiah (2011) A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

P

ID31155 Po’at, Siti Khairiani (2014) Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. [Student Project] (Unpublished)

R

ID21121 Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. [Student Project] (Unpublished)

ID21485 Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. [Student Project] (Unpublished)

ID24772 Roslan, Azeril Syafik and Mohd Jais, Farah Amirah (2014) To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais. [Student Project] (Unpublished)

ID25084 Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. [Student Project] (Unpublished)

ID24878 Rozaini, Fairuz Ayuni (2010) Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini. [Student Project] (Unpublished)

ID25823 Rozman, Nur Amirah (2019) Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. [Student Project] (Unpublished)

ID21772 Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. [Student Project] (Unpublished)

ID22453 Raja Ahmad Shafiei, Raja Shahrizal (2005) The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. [Student Project] (Unpublished)

ID27481 Radzali, Nik Norsuhana (2009) A study on the factors that influence the sales performance of Ableace (M) Sdn Bhd towards international market / Nik Norsuhana Radzali. [Student Project] (Unpublished)

ID30613 Raja Yahaya Aziz, Raja Arif Iskandar (2011) A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. [Student Project] (Unpublished)

ID45827 Ramli, Mohd Akhtar and Mohd Yazid, Hakimie Amin and Baharuddin, Mohd Salmi and Ali Sabri, Muhammad Amirudin (2009) Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. [Entrepreneurship Project] (Unpublished)

ID32266 Rashid, Nur Farahin (2011) 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. [Student Project] (Unpublished)

ID26932 Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. [Student Project] (Unpublished)

ID30520 Razali, Nurzeela (2014) A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. [Student Project] (Unpublished)

ID26585 Rohman, Noor Asyikin (2007) The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. [Student Project] (Unpublished)

ID37916 Rosli, Nadia Yamina (2012) A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. [Student Project] (Unpublished)

ID30623 Rosli, Ridzwan Hafidz (2014) The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli. [Student Project] (Unpublished)

ID26885 Ruslan, Nur Diana and Ghafar, Nur Fatihah (2016) Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. [Student Project] (Unpublished)

S

ID25322 Saad, Mohd Alif Nurfahmi (2011) The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad. [Student Project] (Unpublished)

ID21501 Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. [Student Project] (Unpublished)

ID25493 Sharif, Mohd Nur Shafiq (2009) A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif. [Student Project] (Unpublished)

ID25596 Sulaiman, Muhammad Asyraff (2015) Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. [Student Project] (Unpublished)

ID25616 Samat, Muhammad Faizal (2011) A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat. [Student Project] (Unpublished)

ID21573 Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. [Student Project] (Unpublished)

ID22348 Saharon, Mohd Nazrul Ikram (2004) A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. [Student Project] (Unpublished)

ID26225 Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. [Student Project] (Unpublished)

ID32581 Saadon, Nur Faziana (2015) Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. [Student Project] (Unpublished)

ID30526 Sabtu, Qurratu ‘aini (2010) Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. [Student Project] (Unpublished)

ID30772 Said Alwi, Sharifah Haslinda (2013) To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi. [Student Project] (Unpublished)

ID35830 Sajari, Asmawati (2011) A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. [Student Project] (Unpublished)

ID30898 Salleh, Siti Aminah (2009) Bakers’ street product (Chicken pie) / Siti Aminah Salleh. [Student Project] (Unpublished)

ID31393 Salleh, Siti Zaharah (2009) 4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh. [Student Project] (Unpublished)

ID28212 Samat, Norafifi (2014) The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. [Student Project] (Unpublished)

ID40947 Sapari, Nur Asyiyah (2015) Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. [Student Project] (Unpublished)

ID35492 Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. [Student Project] (Unpublished)

ID31312 Shafie, Siti Nurbadriah (2011) The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. [Student Project] (Unpublished)

ID21305 Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. [Student Project] (Unpublished)

ID31197 Sharir Zaaba, Siti Najwa (2009) A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba. [Student Project] (Unpublished)

ID31395 Shuib, Siti Zawiyah and Mohd Nazri, Nur Amirah (2013) A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri. [Student Project] (Unpublished)

ID26309 Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. [Student Project] (Unpublished)

ID28868 Sulaiman, Nur Ain Farhana and Khairul Azman, Nurul Najwa (2015) Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. [Student Project] (Unpublished)

ID44045 Suradi, Rasmah (2013) A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. [Student Project] (Unpublished)

ID30767 Syed Ali, Sharifah Badariah (2009) Distribution channel problem faced by Faiza Marketing Sdn Bhd / Sharifah Badariah Syed Ali. [Student Project] (Unpublished)

ID31623 Syed Jaffar, Syed Khamarrulariffin (2010) Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. [Student Project] (Unpublished)

T

ID1386 Tamby, Azhar (2006) A comparative sales forecast study between supervised and unsupervised learning algorithm on restaurant / Azhar Tamby. [Student Project] (Unpublished)

ID31657 Tuan Ariff, Tuan Saiful Azzam (2010) A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. [Student Project] (Unpublished)

ID28582 Tuan Ismail, Tuan Farah Azlinda (2020) The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. [Student Project] (Unpublished)

ID31655 Tuan Muhammad Kamal, Tuan Nur Azyyati (2009) The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. [Student Project] (Unpublished)

ID41759 Tuan Soh, Tuan Nordiana (2008) A study on customer’s satisfaction towards service quality of Al-Rajhi Bank / Tuan Nordiana Tuan Soh. [Student Project] (Unpublished)

U

ID25103 Udin, Khairunnisa (2014) Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin. [Student Project] (Unpublished)

W

ID21791 Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. [Student Project] (Submitted)

ID24804 Wilfred, Barbara and Fauzi, Nur Farahin (2014) Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi. [Student Project] (Unpublished)

ID27759 Wahib, Norhayati (2010) The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib. [Student Project] (Unpublished)

ID31783 Wan Ghazali, Wan Rahimah (2012) The relationship between promotion tools towards bumiputera awareness of Japanese Associate Degree under Yayasan Pelajaran MARA / Wan Rahimah Wan Ghazali. [Student Project] (Unpublished)

ID31724 Wan Mohd Salleh, Wan Muhammad Haneef and Sardimin, Nurul Farhana (2015) The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. [Student Project] (Unpublished)

Y

ID21490 Yahaya, Norasikin (2007) An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. [Student Project] (Unpublished)

ID25471 Yatiman, Mohd Izri (2011) The effect of price strategy on customers perception for Boer Goats in Koperasi Permodalan Melayu Negeri Johor (KPMNJ) / Mohd Izri Yatiman. [Student Project] (Unpublished)

ID21505 Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. [Student Project] (Unpublished)

ID21084 Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. [Student Project] (Unpublished)

ID26231 Yahaya, Nurain (2011) A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya. [Student Project] (Unpublished)

ID26357 Yahaya, Nurul ’ Aifaa (2005) Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya. [Student Project] (Unpublished)

Z

ID25316 Zainol Abidin, Mohd Abidzar (2009) To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin. [Student Project] (Unpublished)

ID25373 Zakaria, Mohd Azraf (2011) Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. [Student Project] (Unpublished)

ID21312 Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. [Student Project] (Unpublished)

ID21598 Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. [Student Project] (Unpublished)

ID23545 Zuhaili, Nur Izza Zafierah (2019) Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. [Student Project] (Unpublished)

ID25243 Zainal, Mira Elliana (2015) The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. [Student Project] (Unpublished)

ID25478 Zakaria, Mohd Khairul Amri (2010) Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. [Student Project] (Unpublished)

ID23606 Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. [Student Project] (Unpublished)

ID33034 Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

ID30593 Zainal, Rabiatul Masturah and Abdul Aziz, Zafirah Aiza (2015) The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. [Student Project] (Unpublished)

ID28845 Zainul Abidin Ahmad, Norzaiha Izza (2008) Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. [Student Project] (Unpublished)

ID40706 Zakaria, Atiah Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

ID27474 Zakaria, Nik Mohd Hanis (2009) The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. [Student Project] (Unpublished)

ID34844 Zaki, Iffah Bazilah (2015) Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

ID28661 Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. [Student Project] (Unpublished)

ID20890 Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. [Student Project] (Unpublished)

ID31659 Zulkarnain, Tun Frisha Fazara (2009) The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. [Student Project] (Unpublished)

ID26806 Zulkifli, Muhammad Naim (2016) Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli. [Student Project] (Unpublished)

This list was generated on Thu Sep 23 23:00:37 2021 UTC.