Items where Subject is "Marketing research. Marketing research companies. Sales forecasting"

A

The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek. (2005) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid. (2009) [Student Project] (Unpublished)

Customer intention toward life insurance product / Mohd Rahim Ab Molok. (2015) [Student Project] (Unpublished)

A case study on the performance of approval of Proton Commerce Sdn Bhd’s hire purchase loan towards CIMB business process / Muhammad Hakeem Ab Rahman. (2009) [Student Project] (Unpublished)

Blueprint : LavQuisto ENTERPRISE / Nur Ain Natasya Ab Rauf. (2020) [Entrepreneurship Project] (Unpublished)

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. (2004) [Student Project] (Unpublished)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Fluctuation of Malaysian gold price / Nurul Saidatul Qariah Abd Aziz ... [et al.]. (2013) e-Academia Journal, 2 (1). pp. 43-50. ISSN 2289 - 6589

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. (2010) [Student Project] (Unpublished)

Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) [Research Reports] (Unpublished)

Factors that encourage women to be an SME entrepreneur in PKNS Complex Shah Alam / Muhammad Azhar Abd Mulop. (2014) [Student Project] (Submitted)

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. (2007) [Student Project] (Unpublished)

Feedback, service quality, product information, perceived security and consumer purchase intention of supplement product via Instagram the mediate effect of trust / Siti Noor Ashidah Abd Rahman. (2015) [Student Project] (Unpublished)

Major factors that affects fertilizer sales performance at RBSB (M) Sdn Bhd / Siti Nur Afizan Abd Rahman. (2010) [Student Project] (Unpublished)

Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak. (2010) [Student Project] (Unpublished)

Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. (2007) [Student Project] (Unpublished)

Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. (2005) [Student Project] (Unpublished)

A study on service quality dimensions toward customer satisfaction of Unifi in Selangor / Norhalizatul Akma Diana Abdul Aziz. (2020) [Student Project] (Unpublished)

Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani. (2010) [Student Project] (Unpublished)

Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim. (2005) [Student Project] (Unpublished)

Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. (2015) [Student Project] (Unpublished)

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. (1999) [Student Project] (Submitted)

Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir. (2009) [Student Project] (Unpublished)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

A study on introducing e-commerce as an innovative strategy in doing business “Pernec Halalsquare”/ Muhammad Faiz Abdul Rahim. (2010) [Student Project] (Unpublished)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

Factors affecting housing prices in Malaysia / Norshahirah Abdul Raman. (2017) [Student Project] (Submitted)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. (2011) [Student Project] (Unpublished)

Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. (2017) [Student Project] (Unpublished)

The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak. (2010) [Student Project] (Unpublished)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak. (2010) [Student Project] (Unpublished)

The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. (2009) [Student Project] (Unpublished)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429

Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. (2014) [Student Project] (Unpublished)

A study on bumiputera women entrepreneurs in small medium enterprises on their knowledge of promotional strategies in Sapangar area, Kota Kinabalu, Sabah / Josrin Amban @ Mohd Nazrie Abdullah. (2010) [Student Project] (Unpublished)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. (2007) [Student Project] (Unpublished)

Juruaudit Luaran dan Juruaudit Dalaman: suatu perbezaan/ Shamsul Anuar Ahamad Ibrahim. (1991) Jurnal Akademik, 3 (3): 3. pp. 16-18. ISSN 0128-2635

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. (2008) [Student Project] (Unpublished)

GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad. (2018) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. (2016) [Student Project] (Unpublished)

A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. (2009) [Student Project] (Unpublished)

A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. (2011) [Student Project] (Unpublished)

Case Study : Igrow Idea Sdn Bhd / Noor Mardyana Ahmad Tarmizi. (2021) [Entrepreneurship Project] (Submitted)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) [Student Project] (Unpublished)

The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)

Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. (2017) [Student Project] (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah. (2017) [Student Project] (Unpublished)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. (2007) [Student Project] (Unpublished)

Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) [Student Project] (Unpublished)

Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar. (2006) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. (2016) [Student Project] (Unpublished)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)

The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Scale problem in capital market research / Iraj Asghari and Azam Mohtadi. (2015) Social and Management Research Journal (SMRJ), 12 (1). pp. 52-61. ISSN 1675-7017

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik. (2009) [Student Project] (Unpublished)

Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. (2021) Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN 2600-8238

A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. (2011) [Student Project] (Unpublished)

A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. (2009) [Student Project] (Unpublished)

The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan. (2010) [Student Project] (Unpublished)

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. (2009) [Student Project] (Unpublished)

Case Study : Zalynz Oven / Izyan Atasha Azman. (2020) [Entrepreneurship Project] (Unpublished)

Extrinsic factors of customers’ purchase intention towards ready-to-eat (RTE) food products by FELCRA Livestock and Agri Product Sdn. Bhd (FLAPSB) / Amira Zahida Azmi. (2017) [Student Project] (Unpublished)

Case Study : NH Prima Sdn.Bhd / Norkhairun Nisa’ Azmi. (2021) [Entrepreneurship Project] (Unpublished)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

Dinda’s Food / Nur Athirah Afiqah Azni … [et al.]. (2022) [Entrepreneurship Project] (Unpublished)

B

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. (2018) [Student Project] (Unpublished)

A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] (Unpublished)

Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. (2013) [Student Project] (Unpublished)

The impact of selected macroeconomic variables on Housing Price Index (HPI) in Malaysia / Nur Afiqah Baharudin. (2018) [Student Project] (Submitted)

The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri. (2015) PhD thesis, thesis, Universiti Teknologi MARA.

Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. (2007) [Student Project] (Unpublished)

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

C

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. (2009) [Student Project] (Unpublished)

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. (2006) [Student Project] (Unpublished)

Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) [Student Project] (Unpublished)

Social marketing vs commercial marketing: something in common for gains / Mazlan Che Soh. (2012) In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 583-591. ISBN 978-967-11354-5-7

My health store / Mawani Murni Che Zahari ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

D

The role of social media orientation to improve relationship quality and innovation performance in SME’s / Adelia Ika Damayanti, Ardian Adhiatma and Olivia Fachrunnisa. (2020) e-Academia Journal, 9 (2). pp. 40-52. ISSN 2289 - 6589

The service quality of sales representative from PERTAM Properties in selling the properties / Khurzaimah Daud. (2009) [Student Project] (Unpublished)

Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. (2007) [Student Project] (Unpublished)

Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

E

Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]. (2014) [Student Project] (Unpublished)

F

A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. (2009) [Student Project] (Unpublished)

G

A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. (2014) [Student Project] (Unpublished)

A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

H

Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. (2020) [Entrepreneurship Project] (Unpublished)

Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim. (2014) [Student Project] (Unpublished)

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) [Student Project] (Unpublished)

Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan. (2010) [Student Project] (Unpublished)

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. (2019) [Student Project] (Unpublished)

Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. (2009) [Student Project] (Unpublished)

The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah. (2011) [Student Project] (Unpublished)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. (2010) [Student Project] (Unpublished)

Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. (2018) [Student Project] (Unpublished)

Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] (Unpublished)

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. (2019) Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

Linking market sensing capability, innovation speed, organizational learning and marketing performance in the disruption era / Lalu Edy Herman. (2019) In: Academic Conference on Social Sciences. (Submitted)

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni. (2011) [Student Project] (Unpublished)

A study on the dynamic relations between macroeconomic variables and stock market performance / Huzaimi Hussain... [et al.]. (2005) [Research Reports] (Unpublished)

A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. (2009) [Student Project] (Unpublished)

I

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) [Student Project] (Unpublished)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim. (1998) [Student Project] (Submitted)

Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) [Student Project] (Unpublished)

New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] (Unpublished)

A study of product packaging in consumer purchasing decisions / Rozani Ibrahim. (2012) [Student Project] (Unpublished)

Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. (2016) [Student Project] (Unpublished)

Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]. (2005) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris. (2009) [Student Project] (Unpublished)

A study on the effectiveness of promotional mix towards customer awareness at Pirate Park, Melaka / Mohd Faiz Ismail, Nor Hanisah Abd Manap and Norlyana Syafira Mohamad Razali. (2014) [Student Project] (Unpublished)

Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail. (2010) [Student Project] (Unpublished)

A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. (1999) [Student Project] (Submitted)

A study on physical distribution functions practiced by NSTP (M) berhad within Kuala Terengganu / Rusnah Ismail. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

J

Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. (2000) [Student Project] (Unpublished)

Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon. (2019) [Student Project] (Unpublished)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

KWSP investment scheme in Tabung Haji: how to attract new investor through an effective promotion / Maimunah Jalil. (1999) [Student Project] (Submitted)

Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin. (1999) [Student Project] (Submitted)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) [Student Project] (Unpublished)

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. (2008) [Student Project] (Unpublished)

Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar. (2019) [Student Project] (Unpublished)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin. (2022) [Student Project] (Submitted)

Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Sunsilk / Fatin Hanna Jobli ... [et al.]. (2014) [Student Project] (Unpublished)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan. (2014) [Student Project] (Unpublished)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

K

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. (2013) [Student Project] (Unpublished)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. (2015) [Student Project] (Unpublished)

An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin. (2010) [Student Project] (Unpublished)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Customer awareness towards hyrdoponic / Johan Iskandar Kamarudin. (2009) [Student Project] (Unpublished)

A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. (2014) [Student Project] (Unpublished)

The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) [Student Project] (Unpublished)

Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin. (2014) [Student Project] (Unpublished)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

L

I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9

Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

M

Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) [Student Project] (Unpublished)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 1. pp. 1-35. ISSN 2550-1631

A study on benefit sought by Employees Provident Fund Social Security Training Institute (ESSET) customers towards the services offered in Selangor / Rosmaryati Malik. (2002) [Student Project] (Unpublished)

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. (2009) [Student Project] (Unpublished)

The impact of marketing promotion mix tools and channel of distribution on zakat collection performance: a case study on Pusat Pungutan Zakat- Majlis Agama Islam Wilayah Persekutuan ( PPZ-MAIWP) / Nurul Azian Mamod. (2011) [Student Project] (Unpublished)

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) [Student Project] (Submitted)

The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani. (2015) [Student Project] (Unpublished)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi. (2017) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. (2001) [Student Project] (Unpublished)

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. (2009) [Student Project] (Unpublished)

A study of effective marketing strategies on hand tuft carpet product towards individual consumer end - market / Intan Syafinaz Mat Shafie. (1999) [Student Project] (Submitted)

Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof. (2009) [Student Project] (Unpublished)

LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the effectiveness of promotion for Islamic product at Agrobank Segamat / Norshafiqah Md Dasuki. (2011) [Student Project] (Unpublished)

Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) [Student Project] (Unpublished)

The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani. (2009) [Student Project] (Unpublished)

“The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) [Student Project] (Unpublished)

Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin. (2009) [Student Project] (Unpublished)

Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) [Student Project] (Unpublished)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. (2009) [Student Project] (Unpublished)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. (2014) [Student Project] (Unpublished)

Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki. (2009) [Student Project] (Unpublished)

A case study on the promotion mix practices toward State Economic Development Corporation of Malacca (PKNM) in house selling / Noor Farhana Izyan Md. Saringat. (2010) [Student Project] (Unpublished)

Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. (2015) [Student Project] (Unpublished)

The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. (2006) [Student Project] (Unpublished)

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. (2011) [Student Project] (Unpublished)

The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad. (2009) [Student Project] (Unpublished)

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. (2007) [Student Project] (Unpublished)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. (2010) [Student Project] (Unpublished)

The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin. (2014) [Student Project] (Unpublished)

A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) [Student Project] (Unpublished)

Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] (Unpublished)

The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri. (2021) FBM Insights, 3: 9. pp. 23-26. ISSN 2716-599X

Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris. (2014) [Student Project] (Unpublished)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi. (2015) [Student Project] (Unpublished)

Case Study : Shaklee Products (MALAYSIA) Sdn. Bhd. / Nor Farazatul Syafiza Mohammad Noor. (2021) [Entrepreneurship Project] (Unpublished)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)

The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood. (1999) [Student Project] (Submitted)

A study on the factors that influence performance of sales in “Pertubuhan Peladang Kawasan Kuala Terengganu (PPK KT)” / Ahmad Fikri Al-Amin Mohd. (2013) [Student Project] (Submitted)

The effectiveness of promotions on public awareness towards the SSM company / Nor Hazlina Mohd. (2010) [Student Project] (Unpublished)

Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd. (2009) [Student Project] (Unpublished)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

The role of religious knowledge in influencing the attitude of Muslim consumers in spending among UiTM Dungun students / Noramni Mohd Azhar. (2022) [Student Project] (Submitted)

PraktikalCute Enterprise / Muhammad Qayyum Mohd Azman. (2021) [Entrepreneurship Project] (Submitted)

The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. (2010) [Student Project] (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. (2018) [Student Project] (Unpublished)

Factors influencing sustainability of digital entrepreneurship / Syaza Fahzlin Mohd Fahrughazi, Nazaruddin Abdul Rahim and Amrizah Kamaluddin. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 75. ISBN 978-967-17038-0-9

Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. (2019) [Student Project] (Unpublished)

A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. (2010) [Student Project] (Unpublished)

Case Study : Faiza Sdn. Bhd / Afnan Syahmi Mohd Nazri. (2021) [Entrepreneurship Project] (Unpublished)

To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) [Student Project] (Unpublished)

Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. (2019) [Student Project] (Unpublished)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali. (1999) [Student Project] (Submitted)

Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. (2018) [Student Project] (Unpublished)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis. (2009) [Student Project] (Unpublished)

Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. (2013) [Student Project] (Unpublished)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

Why brand equity matters in a globalised Malay and Islamic country, Malaysia? / Norazah Mohd Suki and Jumiati Sasmita. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 34.

To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq. (2014) [Student Project] (Unpublished)

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) [Student Project] (Unpublished)

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. (2009) [Student Project] (Unpublished)

Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

A study on customer satisfaction toward services provided by Employees Provident Fund Social Security Training Institute (ESSET) / Yusmaliza Mohd Yusof. (2002) [Student Project] (Submitted)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. (2018) [Student Project] (Unpublished)

The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) [Student Project] (Unpublished)

Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. (2009) [Student Project] (Unpublished)

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. (2018) [Student Project] (Unpublished)

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. (2002) [Student Project] (Submitted)

Entrepreneurship : Hi- Jack Technology / Muhammad Faisal Muhamd Apardi ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)

A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) [Student Project] (Unpublished)

Lego / Nurharzmira Murat ... [et al.]. (2013) [Student Project] (Unpublished)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. (2011) [Student Project] (Unpublished)

Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa. (2009) [Student Project] (Unpublished)

The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)

N

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. (2006) [Student Project] (Unpublished)

A systematic literature review on technology-enabled experience in hotels / Ritu Narang and Ankita Jaiswal. (2023) Journal of Tourism, Hospitality and Culinary Arts, 15 (1). pp. 125-146. ISSN 1985-8914 ; 2590-3837

An observation on the activities of Ideal Multifeed Farm (Brunei) Sdn. Bhd.: with special focus on marketing issues / Ami Nasir ... [et al.]. [Entrepreneurship Project] (Unpublished)

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Study on customer satisfaction towards service quality in Kuwait finance house Kuala Lumpur main branch / Muhammad Nazmi Nawi. (2010) [Student Project] (Unpublished)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) [Student Project] (Unpublished)

The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin. (2014) [Student Project] (Unpublished)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz. (2009) [Student Project] (Unpublished)

Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. (2015) [Student Project] (Unpublished)

Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. (2018) [Student Project] (Unpublished)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. (2018) [Student Project] (Unpublished)

A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin. (2011) [Student Project] (Unpublished)

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. (2019) [Student Project] (Unpublished)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

The implementation of Markov chain to predict market share smartphone customers in Surabaya during pandemic COVID-19 / Hilyatun Nuha ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 18. pp. 211-225. ISSN 2682-7840

A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] (Unpublished)

O

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

An analysis on the service quality performance by Seri Warisan Resort / Rosdadawiyad Omar. (2006) [Student Project] (Unpublished)

Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. (2006) [Student Project] (Unpublished)

Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman. (2003) [Student Project] (Unpublished)

The study on effectiveness of sales promotion done by Awana Kijal Golf & Beach Resort, Terengganu / Ruhaizi Othman. (1999) [Student Project] (Submitted)

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

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The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. (2014) [Student Project] (Unpublished)

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A study on the factors that influence the sales performance of Ableace (M) Sdn Bhd towards international market / Nik Norsuhana Radzali. (2009) [Student Project] (Unpublished)

Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman. (2014) [Student Project] (Unpublished)

Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. (2005) [Student Project] (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. (2011) [Student Project] (Unpublished)

The influence of promotion mix on enhancement of student enrolment in UniKL MIMET/ Amirah Ramlan. (2018) [Student Project] (Unpublished)

Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. (2011) [Student Project] (Unpublished)

The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. (2014) [Student Project] (Unpublished)

A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. (2007) [Student Project] (Unpublished)

To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais. (2014) [Student Project] (Unpublished)

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] (Unpublished)

A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. (2012) [Student Project] (Unpublished)

A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli. (2014) [Student Project] (Unpublished)

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. (2018) [Student Project] (Unpublished)

Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini. (2010) [Student Project] (Unpublished)

Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. (2019) [Student Project] (Unpublished)

Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. (2008) [Student Project] (Unpublished)

Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) [Student Project] (Unpublished)

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The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad. (2011) [Student Project] (Unpublished)

A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. (2015) [Student Project] (Unpublished)

The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 9. ISBN 9789670314563

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Comparison between content marketing and paid marketing / Dr. Sarah Sabir Ahmad, Dr. Azfahanee Zakaria and Anis Liyana Mohd Arif. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 42-43. ISBN 2716-599X

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) [Student Project] (Unpublished)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

Quality label as a marketing advantage: The case of Malaysia's best fruit / Rofika Sae. (2004) [Student Project] (Submitted)

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi. (2013) [Student Project] (Unpublished)

A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan. (2003) [Student Project] (Unpublished)

A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) [Student Project] (Unpublished)

Bakers’ street product (Chicken pie) / Siti Aminah Salleh. (2009) [Student Project] (Unpublished)

4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh. (2009) [Student Project] (Unpublished)

A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat. (2011) [Student Project] (Unpublished)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. (2014) [Student Project] (Unpublished)

Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. (2015) [Student Project] (Unpublished)

The falling giant: a study on the drop-in sales of the New Straits Times (NST) newspaper / Farah Eziana Sarian. (2007) [Student Project] (Submitted)

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) [Student Project] (Unpublished)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. (2011) [Student Project] (Unpublished)

Business sustainability & understanding the role of agent relationship on multipurpose liquid fertilizer makes an impact towards the development of agriculture marketing product: perspective of RRAS Bakti (M) Sdn. Bhd. / Muhammad Faiz Shahru Alzaman. (2014) [Student Project]

A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif. (2009) [Student Project] (Unpublished)

A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba. (2009) [Student Project] (Unpublished)

A study on the Saiful Nang's shirt printing sales greatly increases / Muhammad Syaffiq Shasudin. (2015) [Student Project] (Unpublished)

A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri. (2013) [Student Project] (Unpublished)

Impact of internal marketing strategies on organizational performance / Nadira Nadia Simudah. (2019) [Student Project] (Submitted)

Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] (Unpublished)

Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. (2015) [Student Project] (Unpublished)

Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. (2015) [Student Project] (Unpublished)

A research on the potential market of Borneo Tropical Honey produced by Rural Development Corporation (KPD) / Nozie Sumil. (2012) [Student Project] (Unpublished)

A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) [Student Project] (Unpublished)

Distribution channel problem faced by Faiza Marketing Sdn Bhd / Sharifah Badariah Syed Ali. (2009) [Student Project] (Unpublished)

A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] (Unpublished)

T

A comparative sales forecast study between supervised and unsupervised learning algorithm on restaurant / Azhar Tamby. (2006) [Student Project] (Unpublished)

A study on effectiveness of Mydin Wholesale Emporium towards its promotional strategies in Klang Valley / Tengku Maslina Tengku Mukhtar. (1998) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia Product Life Cycle / Christina Tony ... [et al.]. (2014) [Student Project] (Unpublished)

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) [Student Project] (Unpublished)

The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. (2009) [Student Project] (Unpublished)

A study on customer’s satisfaction towards service quality of Al-Rajhi Bank / Tuan Nordiana Tuan Soh. (2008) [Student Project] (Unpublished)

A study on marketing of local manufactured bus by UMW-Dennis Specialist Vehicles Sdn Bhd in Malaysia / Harlina Tukimin. (1995) [Student Project] (Unpublished)

U

Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin. (2014) [Student Project] (Unpublished)

A study of student perception on level of marketability / Stephany Ugil & Nur Inarah Hassan. (2018) [Student Project] (Unpublished)

W

The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib. (2010) [Student Project] (Unpublished)

Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

The usage of artificial intelligence in marketing automation: potentials and pitfalls / Wan Fariza Wan Abdul Rahman ...[et al.]. (2020) Journal of Mathematics and Computing Science (JMCS), 6 (2). pp. 1-8. ISSN 0128-0767

The relationship between promotion tools towards bumiputera awareness of Japanese Associate Degree under Yayasan Pelajaran MARA / Wan Rahimah Wan Ghazali. (2012) [Student Project] (Unpublished)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] (Submitted)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. (2015) [Student Project] (Unpublished)

The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]. (2022) Esteem Journal of Social Sciences and Humanities, 6: 1. pp. 99-108. ISSN 2600-7274

Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi. (2014) [Student Project] (Unpublished)

Y

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. (2007) [Student Project] (Unpublished)

A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya. (2011) [Student Project] (Unpublished)

Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya. (2005) [Student Project] (Unpublished)

The effect of price strategy on customers perception for Boer Goats in Koperasi Permodalan Melayu Negeri Johor (KPMNJ) / Mohd Izri Yatiman. (2011) [Student Project] (Unpublished)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] (Unpublished)

A study on temporary out of service customers at Southern Johor Telekom / Mohd Azraie Yusof. (2004) [Student Project] (Unpublished)

A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. (2009) [Student Project] (Unpublished)

Z

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) [Student Project] (Unpublished)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. (2015) [Student Project] (Unpublished)

The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. (2015) [Student Project] (Unpublished)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. (2018) [Student Project] (Unpublished)

The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. (2005) [Student Project] (Unpublished)

To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin. (2009) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)

Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. (2011) [Student Project] (Unpublished)

Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. (2010) [Student Project] (Unpublished)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. (2009) [Student Project] (Unpublished)

Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. (2011) [Student Project] (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. (2019) [Student Project] (Unpublished)

Drone x-ray / Nurul Izzati Iwani Zulkafli ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. (2009) [Student Project] (Unpublished)

The determinants of profitability on consumer product companies: evidence from Malaysia / Nur Lailasari Zulkarn’ain. (2019) [Student Project] (Submitted)

Case Study : Radzi & Co / Muhammad Amir Firdaus Zulkifle. (2021) [Entrepreneurship Project] (Unpublished)

Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli. (2016) [Student Project] (Unpublished)