A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor

Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. [Student Project] (Unpublished)

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Abstract

The purpose of this study was to investigate the acceptance of A Study On Muslim Customer Satisfaction Towards Halal Issue At Kopitiam (Oldtown White Coffee Outlet In Seberang Jaya, Seberang Perai, Penang) customers with different cultural backgrounds were used as respondents in this study. The sample size of 687 customers to answer questionnaires were distributed but 100 were returned . Respondents were asked to rate their evaluations on themselves towards awareness of satisfaction towards halal certificate in kopitiam Oldtown White Coffee Outlet In Seberang Jaya, Seberang Perai, Penang which were written in English language and Bahasa Melayu. Various data tools have been used to analyze the data such as Frequency Analysis, Reliability Analysis, Pearson’s Correlation and Multiple Regression Analysis. As a whole, trust, security and education level was found to be significantly related on customer acceptance on Halal Certificate in Oldtown White Coffee. This study will helps Oldtown White Coffee to understanding of customer acceptance towards Halal Certificate.

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Item Type: Student Project
Creators:
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Mohamad Nor, Mohamad Saharulazrin
2008249822
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons ) Marketing
Item ID: 42716
Uncontrolled Keywords: Muslim Customer, Kopitiam Oldtown White Coffee, Multiple Regression Analysis
URI: https://ir.uitm.edu.my/id/eprint/42716

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