Items where Subject is "Market segmentation. Target marketing"

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Number of items at this level: 126.

A

ID21073 Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. [Student Project] (Unpublished)

ID21129 Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. [Student Project] (Unpublished)

ID21444 Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

ID21579 Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. [Student Project] (Unpublished)

ID21446 Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. [Student Project] (Unpublished)

ID21456 Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. [Student Project] (Unpublished)

ID21654 Azizi, Nur Farah Afiqah (2018) Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. [Student Project] (Unpublished)

ID24777 Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. [Student Project] (Unpublished)

ID21503 Adnan, Shareena (2007) Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. [Student Project] (Unpublished)

ID21459 Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. [Student Project] (Unpublished)

ID21280 Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. [Student Project] (Unpublished)

ID21394 Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. [Student Project] (Unpublished)

ID24625 Analiz, Aiman Zarif (2010) The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. [Student Project] (Unpublished)

ID47304 Abd Ghani, Aizatul Azhar (1994) Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani. [Student Project] (Unpublished)

ID21041 Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. [Student Project] (Unpublished)

ID31670 Abd. Rahman, Sofiah (2004) Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

ID47865 Abd.Aziz, Noreen Noor and Abd.Aziz, Nurul Aien and Abd.Aziz, Nurul Ashykin and Abd.Aziz, Muhammad Shafeeq and Sa'adun, Mazlan (2017) Marketing is fun: MYCB simulation project 17 / Noreen Noor Abd.Aziz … [et al.]. In: Melaka International Intellectual Exposition (MIIEX 2007). Division of Research and Industry Linkages, Alor Gajah, Melaka.

ID34889 Abdul Ghani, Wan Soraya and Azman, Nurul Atiqah Amalina and Mohd Rashid, Norhidayah and Abdul Halim, Abdul Hamid (2020) The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. Journal of International Business, Economics and Entrepreneurship, 5 (1). pp. 43-49. ISSN 550-1429

ID34891 Abdul Manan, Hasman and Ariffin, Shahira and Ratul Maknu, Tengku Sharifeleani and Zakaria, Fatin Nabilah (2020) Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]. Journal of International Business, Economics and Entrepreneurship, 5 (1). pp. 59-68. ISSN 2550-1429

ID11447 Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 37-56. ISSN 0128-7494

ID34893 Abdul Wahab, Ibtisam and Mohsin, Hannis Fadzillah and Ibrahim, Ayla Farihah (2020) Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. Journal of International Business, Economics and Entrepreneurship, 5 (1). pp. 76-80. ISSN 2550-1429

ID44653 Abdullah, Asmah and Mat Jusoh, Norashikin and Mohammad, Norlena and Che Hussin, Rahimah and Wan Akil, Wan Mazehi and Samuni, Zakaria (1986) Keberkesanan rancangan Radio Malaysia Ibukota pada pandangan umum (RMIK) / Asmah Abdullah … [et al.]. [Student Project] (Unpublished)

ID50542 Abu Bakar, Noor Ain (2014) Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. [Student Project] (Unpublished)

ID2541 Abu Kassim, Ahmad Fau'zi (1993) A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fau'zi Abu Kassim. [Student Project] (Unpublished)

ID2523 Ahmad, Intan Shafinaz (1996) A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. Degree thesis, thesis, Universiti Teknologi MARA.

ID40694 Ahmad, Norsiah and Ghazali, Norfazlina and Abdullah, Mohamad Fariz and Nordin, Raslan and Mohd Nasir, Intan Najihah and Mohd Farid, Nur Amira (2020) Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. Journal of International Business, Economics and Entrepreneurship, 5 (2). pp. 46-55. ISSN 2550-1429

ID32807 Ahmad, Noryati (2016) Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad. Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-18. ISSN 2289 – 2559

ID42658 Ahmad Fuzi, Aliaa (2012) A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. [Student Project] (Unpublished)

ID45295 Ahmad Rizal, Azri Liyana (2020) Le-Mond / Azri Liyana Ahmad Rizal. [Student Project] (Unpublished)

ID47392 Alias, Nor Fazilah (1997) The effectiveness of Avon’s printed materials promotions-specifically towards male customers / Nor Fazilah Alias. Degree thesis, thesis, Universiti Teknologi MARA.

ID49954 Amir, Nur Azreeni Farhana (2013) Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. [Student Project] (Unpublished)

ID45554 Atin, Robinson (2020) Wondercheese / Robinson Atin. [Student Project] (Unpublished)

ID47820 Ayo, Adekunle Simon and Lauren, Dimowo Oiza (2021) Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN (eISSN): 2600-8238

ID45555 Azman, Sarah Hazraty (2020) Ikhwan Chocolate / Sarah Hazraty Azman. [Student Project]

ID30513 Azmi, Nurulizza (2011) The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. [Student Project] (Unpublished)

ID45559 Azmi, Siti Nur Nadira (2020) Sentosa Villa / Siti Nur Nadira Azmi. [Student Project] (Unpublished)

B

ID21026 Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. [Student Project] (Unpublished)

ID45288 Bahari, Anis Athierah (2020) Mustajab / Anis Athierah Bahari. [Student Project] (Unpublished)

ID29147 Bhatt, Sonia (2019) An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt. Asia-Pacific Management Accounting Journal (APMAJ), 14 (3). pp. 178-197. ISSN 2550-1631

D

ID21398 Dul Ngajis, Ernna Edayu (2007) A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. [Student Project] (Unpublished)

ID26769 Dahari, Mohd Azif Fahmi and Zuhairi, Nurul Adibah Izza (2016) Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. [Student Project] (Unpublished)

F

ID30715 Fahro Rozi, Saifuddin (2009) A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. [Student Project] (Unpublished)

ID31359 Fhidzon, Mohammad Raffi and Masling, Muhammad Mawardi (2019) Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

H

ID21393 Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. [Student Project] (Unpublished)

ID22033 Hosseini, Bahareh Sadat (2018) Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

ID25064 Hashim, Khadijah (2010) Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. [Student Project] (Unpublished)

ID21284 Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. [Student Project] (Unpublished)

ID32861 Hassan, Hazlinda and Bojei, Jamil (2019) Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

ID32319 Hassan, Nur Balqish and Hashim, Noor Hazarina and Bakhary, Norhisham and Padil, Khairul H. (2019) Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (3). pp. 1-16. ISSN 1985-8914 ; 2590-3837

ID28744 Hussain, Huzaimi and Pyeman, Jaafar and Ghani, Mohd. Mokhtar (2005) A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani. [Research Reports] (Unpublished)

ID19544 Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. [Student Project] (Unpublished)

I

ID24781 Ismail, Azizah (2012) The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. [Student Project] (Unpublished)

ID21519 Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. [Student Project] (Unpublished)

J

ID26933 Jahim, Jarahim (2000) Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. [Student Project] (Unpublished)

ID50607 Jamil, Nor Nikma (2014) A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. [Student Project] (Unpublished)

ID26937 Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. [Student Project] (Unpublished)

ID27008 Joikon, Soni (1992) Peranan syarikat penerbangan MAS dalam meningkatkan industri pelancongan di Sabah / Soni Joikon. [Student Project] (Unpublished)

ID41328 Juha, Ahmad Khairi (2017) FNM E-Commerce System (FES) / Ahmad Khairi Juha. Degree thesis, thesis, Universiti Teknologi MARA.

ID26938 Jullan, Juinen and Justina, David and Toidis, Nicholas and Kiop, Lauvon (2004) Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. [Student Project] (Unpublished)

K

ID21270 Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. [Student Project] (Unpublished)

ID29167 Kamaludin, Nuratirah and Thamby Chik, Chemah and Bachok, Sabaianah and Sulaiman, Suria (2020) How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-10. ISSN 1985-8914 ; 2590-3837

ID33169 Khamarudin, Munirah and Mohd Fauzi, Waida Irani (2019) Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi. Voice of Academia (VOA), 15 (2). pp. 69-73. ISSN 2682-7840

ID2920 Kheen, Shirley Law and Mohd Noor, Mohd Nazri (2021) The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor. Social and Management Research Journal (SMRJ), 18 (2): 18. pp. 115-132. ISSN 0128-1089

M

ID22454 Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)

ID24778 Mahamad Rabaai, Azilahani (2009) The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. [Student Project] (Unpublished)

ID25376 Mohd Zikri, Mohd Azrul Syafiq (2010) The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. [Student Project] (Unpublished)

ID25683 Malik Ridzwan, Muhammad Rofikhi (2009) A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. [Student Project] (Unpublished)

ID21530 Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. [Student Project] (Unpublished)

ID28654 Maaseh, Nor Ezlin (2014) The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh. [Student Project] (Unpublished)

ID26930 Manak, Gua Hui (2002) Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. [Student Project] (Unpublished)

ID40343 Manap, Nur Izzuha and Rakman, Nurul Akamniza and Mohd Nor, Arliza (2014) Customer satisfaction - the introduction stage of Malindo Air / Nur Izzuha Abdul Manap, Nurul Akamniza Rakman & Arliza Mohd Nor. Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

ID26221 Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. [Student Project] (Unpublished)

ID32924 Mat Rifen, Norazian (2011) Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID21069 Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. [Student Project] (Unpublished)

ID30351 Md. Ab. Malik, Ariff and Hairuddin, Hanitahaiza and Shuib, Nurfaznim (2018) Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895

ID40967 Michael, Marielan (2015) Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. [Student Project] (Unpublished)

ID45432 Mohamad, Noor Fatihah (2020) Bubblelab laundry / Noor Fatihah Mohamad. [Student Project]

ID42716 Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. [Student Project] (Unpublished)

ID45352 Mohamad Sanusi, Muhammad Syahmi (2020) Miker Pizza / Muhammad Syahmi Mohamad Sanusi. [Student Project] (Unpublished)

ID27737 Mohammad Aripin, Norzilla (2011) A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin. [Student Project] (Unpublished)

ID45525 Mohammad Mazani, Nor Zhafira Adlina (2020) Abaro / Nor Zhafira Adlina Mohammad Mazani. [Student Project] (Unpublished)

ID45351 Mohammad Zawawi, Muhammad Adam Daniel (2020) Luncai Emas Sdn. Bhd / Muhammad Adam Daniel Mohammad Zawawi. [Student Project] (Unpublished)

ID32993 Mohd Azam, Nor Aina Kamilah (2011) Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID3019 Mohd Fahrughazi, Syaza Fahzlin and Kamaluddin, Amrizah (2021) Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin. Asia-Pacific Management Accounting Journal, 16 (2): 17. pp. 391-407. ISSN (eISSN):2550-1631

ID39333 Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. PhD thesis, thesis, Universiti Teknologi MARA.

ID20910 Mohd Nasir, Mohd Nahar Faiz (2007) The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. [Student Project] (Unpublished)

ID49496 Mohd Noor, Nurul Hidayana and Yaacob, Mahazril ‘Aini and Ahmad Fuad, Nur Amira and Mustafar, Nor Aqlili Riana (2021) A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]. Advances in Business Research International Journal, 7 (1): 5. pp. 1-12. ISSN 2462-1838

ID30018 Mohd Nordin, Noorain and Mohamed, Munirah and Jaidon, Ezatul Hasanah (2019) The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

ID45308 Mohd Pahame, Halimatussaadiah (2020) Parabella Ice Cream Durian Flavor / Halimatussaadiah Mohd Pahame. [Student Project] (Unpublished)

ID19345 Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. [Student Project] (Unpublished)

ID33177 Mohd Yusoff, Nur Ain (2012) Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff. Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

ID19307 Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. [Student Project] (Unpublished)

ID19335 Muhamad Tamyez, Puteri Fadzline (2015) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

ID49498 Muhammad, Nur Shahrulliza and Mohd Razak, Muhamad Raziq and Ariffin, Shahira and Abdul Manan, Hasman and Hamdan, Fairus (2021) An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal, 7 (1): 5. pp. 13-21. ISSN 2462-1838

ID29405 Muhammad, Nur Shahrulliza and Mohd Fuad, Fareez Redza and Mohamed Thaheer, Ahmad Shazeer and Hamdan, Fairus (2019) Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 47-59. ISSN 2462-1838

ID27669 Musa, Noorhidayu (2010) MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa. [Student Project] (Unpublished)

ID42708 Mustafa, Lily Muliana (2013) An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. [Student Project] (Unpublished)

ID44433 Mustapha, Nur Suhada (2014) The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. [Student Project] (Unpublished)

N

ID21397 Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. [Student Project] (Unpublished)

ID50125 Nasip, Silla (2014) The level of awareness on social marketing through recycling among students in public universities at Kota Kinabalu, Sabah / Silla Nasip. [Student Project] (Unpublished)

ID34776 Nizar, Nuranisah (2016) A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar. [Student Project] (Unpublished)

ID45429 Noor Hizam, Noor Farhani (2020) Cat Signature Cafe / Noor Farhani Noor Hizam. [Student Project] (Unpublished)

ID45373 Nor Azmi, Muhammad Syazwan (2020) Sinwah Ice Cream Potong / Muhammad Syazwan Nor Azmi. [Student Project] (Unpublished)

ID45522 Nor Eddie, Nor Shahril Aidil (2020) Ipoh Hainan Chicken Rice / Nor Shahril Aidil Nor Eddie. [Student Project] (Unpublished)

ID28829 Norman, Norsyakira (2009) The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman. [Student Project] (Unpublished)

P

ID26936 Primus, Jodie Kessy (2008) A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. [Student Project] (Unpublished)

ID50123 Pungut, Paul Canigea (2014) A study on effective management practices to overcome management challenges faced by homestay operators in West Coast area in Sabah / Paul Canigea Pungut. [Student Project] (Unpublished)

R

ID21278 Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. [Student Project] (Unpublished)

ID21485 Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. [Student Project] (Unpublished)

ID45520 Ramli, Nor Athirah (2020) The Lubokx Restaurant / Nor Athirah Ramli. [Student Project] (Unpublished)

ID45310 Rizzman, Md Effizal (2020) Habhal Cap Kipas Udang Chili Sauce / Md Effizal Rizzman. [Student Project] (Unpublished)

S

ID21068 Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. [Student Project] (Unpublished)

ID21491 Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. [Student Project] (Unpublished)

ID29134 Sahak, Siti Zaleha and Mohd Yusof, Abdul Wahab and Mudri, Erni Yusliza and Saidin, Sadinar (2018) The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (1). pp. 30-36. ISSN 2550-1429

ID30991 Said, Jamaliah and Alam, Md. Mahmudul and Abdullah, Nik Herda and Zulkarnain, Nur Nadiah (2016) Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]. Management & Accounting Review (MAR), 15 (1). pp. 1-10. ISSN 2550-1895

ID45278 Shah, Ammarul Eddrie (2020) Al - Ikhsan / Ammarul Eddrie Shah. [Student Project] (Unpublished)

ID33025 Shukri, Muhd Hazim (2011) A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri. Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

ID47400 Solomon, Murphy and Nor Ibrahim, Jeffri and Bagong, Saran and Jayan, Jill (1987) Perception of the middle incomegroup of Shah Alam towards the commercial breaks within TV programmes / Murphy Solomon … [et al.]. [Student Project] (Unpublished)

T

ID6050 Tengku Mahamad, Tengku Elena and Rivadeneira, Lucia (2021) ‘Their interesting pictures made me buy it’: exploring factors that influence gen Y’s buying intention on instagram / Tengku Elena Tengku Mahamad and Lucia Rivadeneira. Forum Komunikasi (FK), 16 (1): 21. pp. 43-63. ISSN 0128-2379 (e-ISNN)

W

ID24717 Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. [Student Project] (Unpublished)

Y

ID21490 Yahaya, Norasikin (2007) An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. [Student Project] (Unpublished)

ID21084 Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. [Student Project] (Unpublished)

ID34078 Yusuff, Ahmad Nadzrey (2014) Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff. [Student Project] (Unpublished)

Z

ID24554 Zainudin, Abd Hadi (2010) Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. [Student Project] (Unpublished)

ID28661 Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. [Student Project] (Unpublished)

ID19546 Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. [Student Project] (Unpublished)

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