Items where Subject is "Market segmentation. Target marketing"

A

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. (2004) [Student Project] (Unpublished)

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. (2008) [Student Project] (Unpublished)

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani. (1994) [Student Project] (Unpublished)

The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim. (2022) [Student Project] (Submitted)

The General Systems Theory (GST) / Nur Zainie Abd Hamid. (2020) FBM Insights, 2. p. 21. ISSN 2716-599X

Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. (2007) [Student Project] (Unpublished)

Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. (2004) Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

Marketing is fun: MYCB simulation project 17 / Noreen Noor Abd.Aziz … [et al.]. (2017) In: Melaka International Intellectual Exposition (MIIEX 2007). Division of Research and Industry Linkages, Alor Gajah, Melaka.

Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 43-49. ISSN 550-1429

Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 59-68. ISSN 2550-1429

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 37-56. ISSN 0128-7494

Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429

Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. (2015) [Student Project] (Unpublished)

Keberkesanan rancangan Radio Malaysia Ibukota pada pandangan umum (RMIK) / Asmah Abdullah … [et al.]. (1986) [Student Project] (Unpublished)

The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]. (2021) Jurnal Intelek, 16 (2): 3. pp. 20-28. ISSN 2682-9223

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. (1993) [Student Project] (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. (2007) [Student Project] (Unpublished)

Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. (2007) [Student Project] (Unpublished)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad. (2016) Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-18. ISSN 2289 – 2559

A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

Le-Mond / Azri Liyana Ahmad Rizal. (2020) [Student Project] (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias. (1997) Degree thesis, thesis, Universiti Teknologi MARA.

Intelligent multipurpose vacuum cleaner / Nurul Annur Syarqiah Aminu'din ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. (2010) [Student Project] (Unpublished)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)

Wondercheese / Robinson Atin. (2020) [Student Project] (Unpublished)

Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. (2021) Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN 2600-8238

Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. (2018) [Student Project] (Unpublished)

Ikhwan Chocolate / Sarah Hazraty Azman. (2020) [Student Project]

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

Sentosa Villa / Siti Nur Nadira Azmi. (2020) [Student Project] (Unpublished)

B

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

Mustajab / Anis Athierah Bahari. (2020) [Student Project] (Unpublished)

An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (3). pp. 178-197. ISSN 2550-1631

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

D

Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. (2016) [Student Project] (Unpublished)

Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. (2007) [Student Project] (Unpublished)

Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

E

Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka. (2018) [Student Project]

F

A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. (2009) [Student Project] (Unpublished)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

G

A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

H

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

The potential of Kinabalu Hostel as part of core business of Sabah Sport Board / Mohd Hanif Haris. (2011) [Student Project] (Submitted)

Some conceptual aspects and approaches to the analysis of the Malaysian palm oil export marketing strategy / Arshad Hashim. (1995) GADING Jurnal Akademik ITM Cawangan Pahang, 1 (3): 1. pp. 1-15. ISSN 0128-5599

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. (2010) [Student Project] (Unpublished)

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. (2019) Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]. (2019) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (3). pp. 1-16. ISSN 1985-8914 ; 2590-3837

Entrepreneurship : Riders Marketing / Nor Aini Hassanuddin ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. (2018) [Student Project] (Unpublished)

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani. (2005) [Research Reports] (Unpublished)

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. (2007) [Student Project] (Unpublished)

Consumer’s attitude of halal certified product / Norhidayu Hut. (2016) [Student Project] (Unpublished)

I

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. (2012) [Student Project] (Unpublished)

J

Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)

Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. (2000) [Student Project] (Unpublished)

An analysis of Malaysian cuisine, food production and culture program / Mohd Hairi Jalis, Deborah Che and Kevin Markwell. (2020) [Research Reports] (Submitted)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Peranan syarikat penerbangan MAS dalam meningkatkan industri pelancongan di Sabah / Soni Joikon. (1992) [Student Project] (Unpublished)

Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

FNM E-Commerce System (FES) / Ahmad Khairi Juha. (2017) Degree thesis, thesis, Universiti Teknologi MARA.

Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. (2004) [Student Project] (Unpublished)

Addressing the issues affecting LKIM's promotional strategy to attract fishermen in Papar to use the pasar nelayan facilities / Welsie Jusih Bari. (2015) [Student Project] (Unpublished)

K

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-10. ISSN 1985-8914 ; 2590-3837

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. (2006) [Student Project] (Unpublished)

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi. (2019) Voice of Academia (VOA), 15 (2). pp. 69-73. ISSN 2682-7840

The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor. (2021) Social and Management Research Journal (SMRJ), 18 (2): 18. pp. 115-132. ISSN 0128-1089

L

Customer perception on the adoption of self-service technologies in Klang Valley/ Azlinda Hakim Lokman Hakim, Hairunnisa Mohamad Ibrahim and Pauline Tang Pei Lin. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 200-216. ISSN 1985-8914 ; 2590-3837

M

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh. (2014) [Student Project] (Unpublished)

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. (2009) [Student Project] (Unpublished)

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. (2009) [Student Project] (Unpublished)

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

Customer satisfaction - the introduction stage of Malindo Air / Nur Izzuha Abdul Manap, Nurul Akamniza Rakman & Arliza Mohd Nor. (2014) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study of effective marketing strategies on hand tuft carpet product towards individual consumer end - market / Intan Syafinaz Mat Shafie. (1999) [Student Project] (Submitted)

Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) [Student Project] (Unpublished)

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. (2018) Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895

Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. (2015) [Student Project] (Unpublished)

Bubblelab laundry / Noor Fatihah Mohamad. (2020) [Student Project]

A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Miker Pizza / Muhammad Syahmi Mohamad Sanusi. (2020) [Student Project] (Unpublished)

A study on the effectiveness of window display in attracting customers to Fokus Store Pantai Dalam / Youssaineir Mohamed Yusof. (1998) [Student Project] (Unpublished)

A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin. (2011) [Student Project] (Unpublished)

Abaro / Nor Zhafira Adlina Mohammad Mazani. (2020) [Student Project] (Unpublished)

Luncai Emas Sdn. Bhd / Muhammad Adam Daniel Mohammad Zawawi. (2020) [Student Project] (Unpublished)

The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood. (1999) [Student Project] (Submitted)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. (2018) [Student Project] (Unpublished)

Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin. (2021) Asia-Pacific Management Accounting Journal (APMAJ), 16 (2): 17. pp. 391-407. ISSN (eISSN):2550-1631

Marketing mix influence on food truck acceptance among university students / Nur Ain Mohd Husni and Siti Nor Azlinda Mat Ripin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. (2015) [Student Project] (Unpublished)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. (2007) [Student Project] (Unpublished)

Effective market segmentation for open distance learning institutions’ marketing strategy / Mohd Nazri Mohd Noor ...[et al.]. (2021) Advances in Business Research International Journal, 7 (2): 5. pp. 42-52. ISSN 2462- 1838

A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (1): 5. pp. 1-12. ISSN 2462-1838

The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Parabella Ice Cream Durian Flavor / Halimatussaadiah Mohd Pahame. (2020) [Student Project] (Unpublished)

Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. (2008) [Student Project] (Unpublished)

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. (2010) [Student Project] (Unpublished)

A study on the national automotive cluster towards developing customer and supplier relationship / Mohd. Zakwan Mohd. Zabidi. (1995) Diploma thesis, thesis, Universiti Teknologi MARA (UiTM).

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. (2007) [Student Project] (Unpublished)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. (2015) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. (2019) Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 47-59. ISSN 2462-1838

An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 13-21. ISSN 2462-1838

MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa. (2010) [Student Project] (Unpublished)

Entrepreneurship : Seri Kraf / Nor Izyan Musawir ... [et al.]. (2007) [Entrepreneurship Project] (Unpublished)

An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

Commemorating iconic Malaysian film through creative marketing campaign / Siti Zulaikha Safiyah Mustafar. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)

N

The level of awareness on social marketing through recycling among students in public universities at Kota Kinabalu, Sabah / Silla Nasip. (2014) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran. (2021) [Entrepreneurship Project] (Unpublished)

The relationship of active teaching and learning approach with entrepreneurial intention and interest / Nik Fakrulhazri Nik Hassan, Anita Md. Shariff & Zaleha Mohamad. (2010) [Research Reports] (Submitted)

A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar. (2016) [Student Project] (Unpublished)

Cat Signature Cafe / Noor Farhani Noor Hizam. (2020) [Student Project] (Unpublished)

Sinwah Ice Cream Potong / Muhammad Syazwan Nor Azmi. (2020) [Student Project] (Unpublished)

Ipoh Hainan Chicken Rice / Nor Shahril Aidil Nor Eddie. (2020) [Student Project] (Unpublished)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman. (2009) [Student Project] (Unpublished)

P

The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. (2008) [Student Project] (Unpublished)

A study on effective management practices to overcome management challenges faced by homestay operators in West Coast area in Sabah / Paul Canigea Pungut. (2014) [Student Project] (Unpublished)

A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

R

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The Lubokx Restaurant / Nor Athirah Ramli. (2020) [Student Project] (Unpublished)

The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle. [Student Project] (Unpublished)

A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

Habhal Cap Kipas Udang Chili Sauce / Md Effizal Rizzman. (2020) [Student Project] (Unpublished)

The information and communication technology (ICT) as a marketing tool at the Telekom Training College Sarawak / Patricia Robert Tasser. (2003) [Student Project] (Unpublished)

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. (2018) [Student Project] (Unpublished)

A study of the inadequate bus service information system at Kuala Lumpur / Muhammad Rozi Roslan. (1988) [Student Project] (Unpublished)

A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)

S

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (1). pp. 30-36. ISSN 2550-1429

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]. (2016) Management & Accounting Review (MAR), 15 (1). pp. 1-10. ISSN 2550-1895

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

Entrepreneurship : Halwamanis / Nor Atiqah Saliman ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

Al - Ikhsan / Ammarul Eddrie Shah. (2020) [Student Project] (Unpublished)

A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A review on the challenges affecting growth of Small & Medium Enterprises (SMES) in food manufacturer / Waliyyah Silong Taib & Nor Hidayah Mohamad Nasri. (2017) [Student Project] (Unpublished)

Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai. (2013) Asia-Pacific Management Accounting Journal (APMAJ), 8 (2). pp. 123-147. ISSN 1675-3194

Perception of the middle income group of Shah Alam towards the commercial breaks within TV programmes / Murphy Solomon … [et al.]. (1987) [Student Project] (Unpublished)

A study on factors affecting consumer involvement in Multilevel Marketing (MLM) business / Aida Natasha Suhaili. (2013) [Student Project] (Unpublished)

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Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok. (2015) [Student Project] (Unpublished)

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A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. (2015) [Student Project] (Unpublished)

A study of the customer awareness on the TNB Distribution (TNBD) campaign of “a customer loyalty programme” in Dungun / Wan Razak Wan Muda. (2000) [Student Project] (Submitted)

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Business Opportunity : JMango Sdn. Bhd. / Ahmad Nurfadzli Yahaya. (2021) [Entrepreneurship Project] (Unpublished)

An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. (2007) [Student Project] (Unpublished)

Determinants of promotional effectiveness of Kiara College / Salinah Yain. (2015) [Student Project] (Unpublished)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] (Unpublished)

The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos. (2015) [Student Project] (Unpublished)

Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff. (2014) [Student Project] (Unpublished)

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Entrepreneurship : Krep-Krep Enterprise / Muhammad Firdaus Zabidi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. (2010) [Student Project] (Unpublished)

The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. (2011) [Student Project] (Unpublished)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. (2004) [Student Project] (Unpublished)