Marketing is fun: MYCB simulation project 17 / Noreen Noor Abd.Aziz … [et al.]

Abd.Aziz, Noreen Noor and Abd.Aziz, Nurul Aien and Abd.Aziz, Nurul Ashykin and Abd.Aziz, Muhammad Shafeeq and Sa'adun, Mazlan (2017) Marketing is fun: MYCB simulation project 17 / Noreen Noor Abd.Aziz … [et al.]. In: Melaka International Intellectual Exposition (MIIEX 2007). Division of Research and Industry Linkages, Alor Gajah, Melaka.

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Abstract

Consumer Behavior is the study of the process involved when individuals or group select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires (Solomon, 2015). One of the key concerns highlighted in the National Transformation 2050 (TN50) dialogue is how to ensure the younger generation is equipped for jobs of the future. As reported in The Star, June 2017 our minister stated that 'We have to make sure our education and training systems are adequate for the jobs of the future’. Thus, this project was developed to meet the vision. This course requires students to develop and demonstrates idea for marketing strategies using the 4P’s consists of product, price, place and promotion through social media in the real business industry. Students are required to make a collaboration with online company named as vendor. There are five online company selected for this project. As a vendor, company provided the products and act as a mentor to a group of students. Students are required to develop their own marketing strategies using the product given by their vendor. This project required students to demonstrate their ability to perform a connection between seller and buyer. At the end of this project, student should be able to increase their confidence level, communication, interpersonal skills and their ability in cognitive thinking, In addition, this project gives students opportunity to decide wisely the best decision for developing marketing strategies in satisfying the customers’ needs in purchasing. Based from the final results, it showed that most of the students achieved a good performance in delivering the task. In conclusion, this project developed a good understanding to the students in planning and designing good marketing strategies in the real business industry.

Metadata

Item Type: Book Section
Creators:
Creators
Email
Abd.Aziz, Noreen Noor
UNSPECIFIED
Abd.Aziz, Nurul Aien
UNSPECIFIED
Abd.Aziz, Nurul Ashykin
UNSPECIFIED
Abd.Aziz, Muhammad Shafeeq
UNSPECIFIED
Sa'adun, Mazlan
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Mahat, Sabariah
UNSPECIFIED
Advisor
Othman, Rani Diana
UNSPECIFIED
Advisor
Harun, Norazman
UNSPECIFIED
Advisor
Ismail, Shafinar
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Melaka > Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
Item ID: 47865
Uncontrolled Keywords: Marketing strategies; Social media; Consumer behavior
URI: https://ir.uitm.edu.my/id/eprint/47865

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47865

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