An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]

Muhammad, Nur Shahrulliza and Mohd Razak, Muhamad Raziq and Ariffin, Shahira and Abdul Manan, Hasman and Hamdan, Fairus (2021) An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal, 7 (1): 5. pp. 13-21. ISSN 2462-1838

Abstract

This study is aimed at investigating the determinants of intention-to-use online food delivery (OFD) service among corporate workers in Klang Valley where the market is made up largely of time starved people that are enduring difficulties in balancing working time and rest time or leisure time at their convenience. The research focuses on workers ranging from managers, executives, to junior level employees as well as interns in different corporate companies located in Kuala Lumpur to cover a wider range of audience with different background of working experiences that contribute to the high growth of corporate world. The respondents were 139 of corporate workers. Data processed and interpreted using the SPSS 23.0 in generating the mean and standard deviation of seven respective factors. The result shows that the respondents had moderate intention to use online food delivery service in helping them managing their time. The apps are trusted, provide reliable information and it is statistically proved that the online food delivery improved their quality of life.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Muhammad, Nur Shahrulliza
UNSPECIFIED
Mohd Razak, Muhamad Raziq
UNSPECIFIED
Ariffin, Shahira
UNSPECIFIED
Abdul Manan, Hasman
UNSPECIFIED
Hamdan, Fairus
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
ISSN: 2462-1838
Volume: 7
Number: 1
Page Range: pp. 13-21
Keywords: Online Delivery Food, Modified Technology Acceptance Model, Corporate Workers
Date: May 2021
URI: https://ir.uitm.edu.my/id/eprint/49498
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