Items where Subject is "Telemarketing. Internet marketing"
- Library of Congress Subject Areas (14)
- H Social Sciences (14)
- HF Commerce (14)
- Marketing (48)
- Telemarketing. Internet marketing (164)
- Marketing (48)
- HF Commerce (14)
- H Social Sciences (14)
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Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz. (2014) In: “Harmonising Law and Social Norms” International Conference on Law, Policy and Social Justice (ICLAPS 2014), 10 - 11 September 2014, Park Royal Hotel. Penang.
The influence of online sales and purchases among diploma students in Puncak Alam : a study on part 1 and part 5 of ACIS students / Zafirah Ab Malek. (2018) [Student Project] (Unpublished)
The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim. (2022) [Student Project] (Submitted)
Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. (2018) [Student Project] (Unpublished)
A study on the concept of online business from the Islamic perspective / Nur Affza Abd Malek. (2017) [Student Project] (Unpublished)
The relationship between personality traits and preference to shop online: a case in UNIMAS/ Nurul Syuhada Abd Malek. (2016) [Student Project] (Unpublished)
Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. (2018) [Student Project] (Unpublished)
Feedback, service quality, product information, perceived security and consumer purchase intention of supplement product via Instagram the mediate effect of trust / Siti Noor Ashidah Abd Rahman. (2015) [Student Project] (Unpublished)
Analysing the dynamics of online advertising via instagram feed using susceptible-infected-recovered model / Nurul Natasya Che Abdul Halim. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.
ENT 530 Social Media Potrfolio / Nurul Atikah Abdul Karim. (2019) [Entrepreneurship Project] (Unpublished)
The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. (2016) [Student Project] (Unpublished)
A study on introducing e-commerce as an innovative strategy in doing business “Pernec Halalsquare”/ Muhammad Faiz Abdul Rahim. (2010) [Student Project] (Unpublished)
Pengaruh media sosial (instafamous) dalam mewarwarkan sesuatu produk atau acara majlis dengan menggunakan teknik pemasaran viral / Nurain Fatin Abdul Rasid. (2017) [Student Project] (Unpublished)
Pupils’ involvement in the social networking sites: a case study at Sekolah Menengah Kebangsaan Bukit Rambai, Melaka / Ainul Nadia Abdullah and Nur Illiana Abd Rahaman. (2014) [Student Project] (Unpublished)
Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. (2018) [Student Project] (Unpublished)
Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 30-39. ISSN 0128-0767
The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.
The impact of digital marketing channels on consumer buying decision / Noor Aslinda Abu Seman and Vicneswaran Segar. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1). pp. 42-53. ISSN 2550-1429
An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)
The awareness of IT among the Malay entrepreneurs in Kota Bharu / Zaleha Ahamad. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.
ENT 530 Social Media Portfolio / Ayu Najieha Ahamad Ruzi. (2019) [Entrepreneurship Project] (Unpublished)
Understanding the effects of internet marketing in Percetakan Jasa Embun Enterprise / Norshazwani Ahmad. (2015) [Student Project]
Gauging the influence of digital ecosystem on SMEs performance among university graduates / Zuriyati Ahmad ... [et al.]. (2021) [Research Reports]
Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi. (2020) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.
Augmented reality design: the study of property development marketing tools / Norzaful Anuwar Ahmad Najamuddin. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)
Determinants of customers’ online puchase intention: an empirical study among PDRM staff / Mazita Ahmad Subaker. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.
A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)
Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.
Product awareness and behavioural intention to use of customizable mobile data plan: case study of Yoodo – Celcom / Amirah Amin, Danial Zarkasyi Mazlan and Fatin Farhana Mohd Suhaimi. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.
A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. (2014) [Student Project] (Unpublished)
What are the social constructs associated with the phrase "PM is the key" in digital marketing phenomenon / Mailyn Angca and JR Mantog. (2024) Advances in Business Research International Journal, 10 (1). pp. 14-26. ISSN 2462-1838
An exploration of the potential of e-commerce in Harbour View hotel: a marketing study / Kelvin Anom. (2001) [Student Project] (Unpublished)
Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)
The concept of Hiyal in e-commerce : understanding of villagers in Kampung Bintang, Temerloh, Pahang Darul Makmur / Muhammad Shafiq Arzahar. (2018) [Student Project] (Unpublished)
The relationship between acceptance of mobile technology and perceived work performance improvement among employees at Mycron Steel Crc Sdn Bhd / Mimie Shahila Asmat. (2019) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.
ENT 530 Social Media Portfolio / Muhamad Alif Aiman Asmawi. (2019) [Entrepreneurship Project] (Unpublished)
Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. (2019) [Student Project] (Unpublished)
Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar. (2019) [Student Project] (Unpublished)
Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman. (2020) [Student Project] (Unpublished)
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Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)
A study on online application as a platform for selling burger case study: Burger K / Muhammad Irfan Bahasaruddin. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.
The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.
An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (3). pp. 178-197. ISSN 2550-1631
Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished)
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The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)
A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs. (2012) [Student Project] (Unpublished)
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Analysing the dynamics of online marketing via instagram hastag using susceptible-infected-recovered model / Nur Syamimi Elias. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.
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Understanding the use of Facebook page: a case study of Minda Teguh Marketing Sdn.Bhd / Ardilla Ghazali. (2018) [Student Project] (Unpublished)
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Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. (2019) [Student Project] (Unpublished)
The preference towards traditional marketing or digital marketing as a communication marketing tools amongst Broadcasting Degree students in UiTM Rembau / Nurul Maishahirah Hashim. (2018) [Student Project] (Unpublished)
A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. (2009) [Student Project] (Unpublished)
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Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. (2016) [Student Project] (Unpublished)
The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. (2018) [Student Project] (Unpublished)
Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)
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The implementation of promotion strategies in introducing new product of Lubetech Sdn. Bhd. / Fazleen Jaafar. (2018) [Student Project]
Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)
The effect of YouTube advertising and attitude towards intention to consume fruits and vegetables: the moderating role of health consciousness / Nur Shahafiqah Nadiah Jaffery. (2021) Masters thesis, thesis, Universiti Teknologi MARA.
Laman web butik Radzuan Radziwill / Juriah Jalalus Shuti. (2001) Degree thesis, thesis, Universiti Teknologi MARA.
Pengiklanan internet dalam program Jom Kurus 1 Malaysia / Nasruddin Jamil. (2017) [Student Project] (Unpublished)
The effectiveness of Instagram as a marketing tool for Naelofar Hijab / Nornatasya Farina Jasman, Mohamed Razeef Abdul Razak and Azahar Harun. (2022) International Journal of Art and Design (IJAD), 6 (1). pp. 43-51. ISSN 2710-5776
Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]. (2014) In: TeSSHI 2014, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.
The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.
Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)
Attitudes towards promotional advertising on facebook among users in Kota Kinabalu, Sabah / Laurincia Joseph. (2014) [Student Project] (Unpublished)
FNM E-Commerce System (FES) / Ahmad Khairi Juha. (2017) Degree thesis, thesis, Universiti Teknologi MARA.
Koperasi Siswazah Bangi Berhad (KSBB) / Nur Afiqah Uzma Junaidy. (2021) Industrial Training. UNSPECIFIED. (Unpublished)
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ENT 530 Social Media Portfolio / Muhammad Azlan Kamaruddin. (2019) [Entrepreneurship Project] (Unpublished)
Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin. (2013) Masters thesis, thesis, Universiti Teknologi MARA.
An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)
Credibility on the web: a study of the credibility of consumer information on Malaysian e-commerce websites / Dr. Kiranjit Kaur …[et al.]. (2004) [Research Reports] (Unpublished)
Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)
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I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9
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Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. (2018) [Student Project] (Unpublished)
A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng. (2013) [Student Project] (Unpublished)
Factors that influence the level of perceived trust in telemarketers towards potential customers in enigma consulting group / Rosmawati Mahamasasuding. (2018) [Student Project] (Unpublished)
Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin. (2016) [Student Project] (Unpublished)
The effectiveness of mobile marketing as a promotional program through mobile phone towards consumer at Kota Kinabalu / Moktarizal Mairan. (2011) [Student Project] (Submitted)
The determinants of E-commerce purchases through online shopping among bachelor students in UiTM Kota Kinabalu / Elmy Azriehan Manap. (2019) [Student Project] (Unpublished)
A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)
A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. (2011) [Student Project] (Unpublished)
Marketing related video analysis using susceptible- infected-recovered [SIR] model / Shasha Fazlisa Mazlan. (2021) [Student Project] (Unpublished)
Pretzelicious / Norain Md Farid and Nur Amalina Jamaluddin. (2022) [Entrepreneurship Project] (Unpublished)
The role of user experiences towards responsive web / Saidatul Amalina Md Salleh Huddin and Muhamad Fairus Kamaruzaman. (2019) International Journal of INTI, 23 (2): 3. pp. 85-90. ISSN 0126-5822
Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon. (2016) [Student Project] (Unpublished)
Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. (2018) Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895
Islamic marketing: promotional campaign in the perspective of Maqasid As-Shariah in Malaysia / Mohammad Firdaus Mohamad ... [et al.]. (2019) ASEAN Entrepreneurship Journal (AEJ), 5 (1). pp. 29-39. ISSN 2637-0301 (e-ISSN)
Understanding Facebook page: a case study of apple bakery shalynn, Melaka / Nur Aida Iliyana Mohamad Apandi. (2018) Industrial Training. UiTM Cawangan Johor, Segamat, Johor.
The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim. (2013) [Student Project] (Unpublished)
Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali. (2021) FBM Insights, 3: 10. pp. 27-30. ISSN 2716-599X
Usage of animations as advertising tools / Baderisang Mohamed and Malawanis Mohd Noor Kama. (2021) FBM Insights, 3: 8. pp. 20-22. ISSN 2716-599X
Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri. (2021) FBM Insights, 3: 12. pp. 34-36. ISSN 2716-599X
Etika pemasaran Islam dalam kalangan muslimpreneur: analisis terhadap penggunaan medium Facebook / Norizah Mohamed@Daud … [et al.]. (2022) Journal of Islamic Philanthropy & Social Finance (JIPSF), 4 (2). pp. 113-123. ISSN 2590-3942 (Submitted)
The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)
Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]. (2020) Voice of Academia (VOA), 16 (2). pp. 21-30. ISSN 2682-7840
Assessing factors that affecting mobile payment adoption among consumer / Azra Atiqah Mohd Hair and Nur Ain Syahirah Nor Zaidi. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
Analyzing online marketing for contemporary snacks through Instagram using SIR Model / Nur Syazwani Atikah Mohd Hilmi and Noorzila Sharif. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 3. pp. 23-34. ISSN 2600-8793
The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. (2015) [Student Project] (Unpublished)
Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. (2019) [Student Project] (Unpublished)
A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]
Telemarketing vs email-blasting: case of enigma consulting group / Nur Izwani Mohd Rahimi. (2018) [Student Project] (Unpublished)
Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah. (2016) [Student Project] (Unpublished)
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. (2019) [Student Project] (Unpublished)
ENT 530 Social Media Portfolio / Nur Anissa Mohd Rosli. (2019) [Entrepreneurship Project] (Unpublished)
Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.
Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. (2018) [Student Project] (Unpublished)
Exploring the visiblity impact and use of online yellow pages towards Emas Rintik Sdn.Bhd / Muhamad Amirul Azreen Mohmad Yusri. (2018) [Student Project] (Unpublished)
A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. (2009) [Student Project] (Unpublished)
Take away or delivery? acceptance of online food delivery (OFD) during COVID-19 pandemic/ Nur Hafizah Muhammad and Nur Dalila Mat Yusoff. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 286-296. ISSN 1985-8914 ; 2590-3837
An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 13-21. ISSN 2462-1838
Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki. (2019) [Student Project] (Unpublished)
Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud. (2018) Other. Bachelor Of Business Administrations (Hons) Marketing, Segamat, Johor.
Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud. (2018) [Student Project]
Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)
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The application of marketing activity in facebook influence the brand equity case study in Drego Import / Mohd Azrin Nanang. (2017) [Student Project] (Unpublished)
The influence of social media on purchase decision towards hospitality product / Soffeanie Nawawi. (2016) [Student Project] (Unpublished)
An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
A survey on the usage of internet marketing among SMEs at Sabah / Sheril Aida Neri. (2013) [Student Project] (Unpublished)
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The effectiveness of internet marketing towards real estate in Malaysia / Muhammad Farid Omardin. (2010) Degree thesis, thesis, Universiti Teknologi MARA.
The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak. (2018) Jurnal Intelek, 13 (2). pp. 22-23. ISSN 2682-9223
The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.
The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) Insight Journal (IJ), 5 (19). pp. 161-168. ISSN 2600-8564
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A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)
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An enhancement of FTMSK's Alumni E-marketplace / Ezabarena Radzi. (2006) Degree thesis, thesis, Universiti Teknologi MARA.
Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu. (2013) Jurnal Intelek, 8 (1). pp. 43-51. ISSN 2682-9223
Online marketing platforms to promote your creative work: case study for illustrator / Muhammad Haziq Rahim. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.
Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]. (2010) [Research Reports] (Unpublished)
PasarTap - perkhidmatan penghantaran pasaran barangan dari pasar basah secara atas talian / Nur Syahmina Ramli and Nik Atill Atasha Shamsuddin. (2020) International Journal of INTI, 24 (1): 7. pp. 36-42. ISSN 0126-5822
The effectiveness of telemarketing in promoting streamyx package / Nurulhuda Ramli. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.
Consumer involvement in purchase online : case study in Lahad Datu Sabah / Asnanti Rasmanan. (2013) [Student Project] (Unpublished)
The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. (2014) [Student Project] (Unpublished)
A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)
Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)
Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor. (2017) [Student Project] (Unpublished)
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Consumers’ adoption of mobile payment: comparison between China and Malaysia / S-C Chuah …[et al.]. (2019) Advances in Business Research International Journal (ABRIJ), 5 (2). pp. 43-50. ISSN 2462-1838 (e-ISSN)
A comparison of traditional versus electronic word of mouth as marketing tools / Ramli Saad and Rosliza Md Zani. (2021) FBM Insights, 3: 30. pp. 100-102. ISSN 2716-599X
The roles of social media as a platform for customer engagement / Ramli Saad and Wan Shahrul Aziah Wan Mahamad. (2021) FBM Insights, 3: 31. pp. 103-105. ISSN 2716-599X
The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 9. ISBN 9789670314563
New marketing strategy threatening the traditional healthcare businesses / Sarah Sabir Ahmad, Azfahanee Zakaria and Isma Fazlini Ismail. (2022) FBM Insights, 5: 18. pp. 49-51. ISSN 2716-599X (Submitted)
Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan. (2018) [Student Project]
Assessing factors associated to social media adoption among salespeople of environmental services company in Malaysia / Siti Zaleha Sahak , Nazdrah Hashim and Razmuna Mohd Zaki. (2019) ASEAN Entrepreneurship Journal (AEJ), 5 (2). pp. 35-40. ISSN 2637-0301 (e-ISSN)
ENT 530 Social Media Portfolio / Nur Anis Samsul Anwar. (2019) [Entrepreneurship Project] (Unpublished)
Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. (2018) [Student Project] (Unpublished)
Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)
To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) [Student Project] (Unpublished)
The readiness of youngster to be global via online entrepreneurship / Naqib Akmal Sholikhin. (2018) [Student Project] (Unpublished)
ENT 530 Social Media Portfolio / Muhammad Ikhwan Sobri. (2019) [Entrepreneurship Project] (Unpublished)
The importance of Facebook as a marketing tool : case study at Azad Food Industries Sdn. Bhd. / Muhammad Ashraf Suhimi. (2017) [Student Project] (Unpublished)
The study on effectiveness phone call made by Mahsa University in student enrolment / Azira Sulaiman. (2018) [Student Project] (Unpublished)
The study on the effectiveness phone call made by MAHSA University in student enrolment / Azira Sulaiman. (2018) [Student Project] (Unpublished)
Determinants of telemarketers: a case study at KFC Holding International College (JB Campus) / Noor Syazwani Sulaiman. (2014) [Student Project]
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Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564
A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. (2015) [Student Project] (Unpublished)
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The study on effectiveness of marketing strategy of Telekom Sales and Services Sdn Bhd on Integrated Service Digital Network (ISDN) / Sagu Ak Unting. (2000) [Student Project] (Unpublished)
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The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 241. ISBN 9789670314563
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Hotel web design for marketing purpose / Muhammad Sufian Yusof. (2008) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).
A study on: the loyalty of the residential customer towards Telekom services after equal access was implemented at Telekom Kota Bharu / Rusiwati Yusof. (1999) [Student Project] (Submitted)
The effect of facebook advertising towards customers from managerial perception a case study at Felcra Berhad / Syasya Aliah Yusof. (2017) [Student Project] (Unpublished)
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A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba. (2009) [Student Project] (Unpublished)
Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)
Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.
The benefit of E-Commerce automation for merchant using Avana / Nor Zahidah Zakaria. (2018) [Student Project]
Critical factors for SMEs' B2B e-marketplaces: A literature review / Zazaleena Zakariah, Nursyahidah Alias and Norjansalika Janom. (2010) In: Prosiding KONAKA Konferensi Akademik 2010, 8-9 Disember 2010, UiTM PAHANG.
The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. (2019) [Student Project] (Unpublished)
The understanding of e-commerce in Islamic concept specifically in sell and purchase activity: an analysis among UiTM Terengganu, Dungun campus' students / Hana Sofea Zameram. (2022) [Student Project] (Submitted)