Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri

Mohamed, Baderisang and Muhamad Nor Azeri, Aimy Zatul Akhmar (2021) Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri. FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah, 3: 12. pp. 34-36. ISSN 2716-599X

Abstract

Digital marketing is the usage combination of mobile devices, social media, search engines, internet and other channels to reach the audiences. It is a new way in understanding how customers behave and approaching them compared to traditional marketing (Barone, 2020). However, online shopping is purchasing goods and services over the internet through the use of web browser (Hope, 2020). Consumers can find literally anything that they need without even leaving the house. There are many online platforms for people to shop with, which are widely used in Malaysia such as Shopee, Lazada and PG Mall (Department, 2020). Almost anything can be purchased online today; the e-commerce websites are amounting approximately billion a year in sales.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohamed, Baderisang
baderi038@uitm.edu.my
Muhamad Nor Azeri, Aimy Zatul Akhmar
imeaimy@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah
ISSN: 2716-599X
Volume: 3
Page Range: pp. 34-36
Keywords: Digital marketing; Shopee; Lazada
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/49819
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