Items where Subject is "Advertising"

Library of Congress Subject Areas (1)
- H Social Sciences (1)
  - HF Commerce (3)
    - Advertising (72)
      - Advertising campaigns (72)
      - Malaysia (4)
      - Methods. Outdoor advertising. Billboards. Posters (47)
      - Moral and ethical aspects (4)
      - Theory. Relation to other subjects (16)
      - Women in advertising (2)

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Number of items at this level: 226.

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Megawati and Sri Megawati Elizabeth (2020) Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of GSM-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. (2020) Insight Journal (IJ), 6 (27). pp. 270-276. ISSN 2600-8564

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-, Megawati and -, Sri Megawati Elizabeth (2019) Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of gsm-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 91.

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Ab Aziz, Nur Hidayah (2014) Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz. (2014) In: “Harmonising Law and Social Norms” International Conference on Law, Policy and Social Justice (ICLAPS 2014), 10 - 11 September 2014, Park Royal Hotel. Penang.

Ab. Manan, Rafida (1999) A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Abd Aziz @ Abdullah, Noraini (1991) Mengkaji penggunaan usul jualan unik dalam bidang pengiklanan / Noraini Abd Aziz @ Abdullah. (1991) [Student Project] Physical copy is available on shelf (Unpublished)

Abd. Mahmour, Noni Mazlina (1998) Transfer pricing in multinational companies / Noni Mazlina Abd. Mahmour. (1998) [Student Project] (Unpublished)

Abdul Aziz, Fariz (1995) A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz. (1995) [Student Project] Physical copy is available on shelf (Unpublished)

Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

Abdul Hatta, Helenah (2013) The level of tolerance from women toward nudity advertisement / Helenah Abdul Hatta. (2013) [Student Project] Physical item is in process (Unpublished)

Abdul Munib, Nor Mazlin (2018) A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. (2018) [Student Project] (Unpublished)

Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

Abdullah, Nur Amalina and Mohd Safee, Nur Jannatulnaim and Ariffin, Nurul Alyaa Fatin (2012) The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] Physical copy is available on shelf (Submitted)

Abdullah Sany, Muhamad Farid (2011) Development of web-based job seeking system by using data matching technique / Muhamad Farid Abdullah Sany. (2011) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Abu Hashim, Muhamad Farid (2017) The implementing of social media advertising strategy: a case on perusahaan makanan dan pengawetan istimewa / Muhamad Farid Abu Hashim. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Ag Ali, Ag Sharil (2014) Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali. (2014) [Student Project] Physical item is in process (Unpublished)

Ahmad, Khairul Rahmat and Hussin, Mohamad Rafaiq and Kamarudin, Ahmad Syifaa (2019) Technology Entrepreneurship (ENT600) Handphone tie / Khairul Rahmat Ahmad, Mohamad Rafaiq Hussin and Ahmad Syifaa Kamarudin. (2019) [Entrepreneurship Project] (Unpublished)

Ahmad, Mohd Hafiz and Eshkak, Eszrul Anuar and Sanusi, Yus Norfatinsafiah and Murshid, Fazila Fadil (2018) Mcdonald's Malaysia@Gerbang Alaf Restaurants Sdn Bhd / Mohd Hafiz Ahmad ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Ahmad, Siti Aida (2005) A study of marketing strategy on foods and beverages industry in Klang Valley / Siti Aida Ahmad. (2005) [Student Project] (Submitted)

Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

Ahmad Zaiki, Mohamad Helmi (2007) Car advertisement online system (CAOS) / Mohamad Helmi Ahmad Zaiki. (2007) Degree thesis, thesis, Universiti Teknologi Mara (UiTM). Physical copy is available on shelf

Ahmed, Ahmed Michail Awad and Othman, Abdul Kadir (2024) False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman. (2024) Journal of Emerging Economies and Islamic Research (JEEIR), 12 (2). ISSN 2289-2559

Akong, Sain (2002) Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong. (2002) [Student Project] Physical copy is available on shelf (Unpublished)

Albakry, Nur Safinas (2016) Developing a visual rhetoric conceptual framework for public service announcements (PSAs) advertising campaigns / Nur Safinas Albakry. (2016) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Alimadi, Nur Sheraida (2010) The effectiveness of promotional strategy of Sijil Simpanan Premium in Kota Kinabalu, Sabah / Nur Sheraida Alimadi. (2010) [Student Project] Physical item is in process (Submitted)

Ameera, Neesa and Shahizan Ali, Mohd Nor and Shawalludin, Syahrini and Mohd Khalis, Faryna (2019) Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. (2013) Degree thesis, thesis, Universiti Teknologi MARA.

Anis Ahmad, Faris Ahmad (2018) Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad. (2018) [Student Project] (Unpublished)

Annuar, Mohamad Harith (2016) The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. (2016) [Student Project] (Unpublished)

Anuar, Khairul Naim (2020) Jas Ads: Advertisements Listings Web / Khairul Naim Anuar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Melaka. Digital copy is available in CD

Arbain, Noranizah and Mohd Nasir, Nor Syafikah and Mat Saat, Siti Nor Suhailah and Rahimi, Wan Nur Syamimi and Mohd Zulkifli, Zulaikha Haziqah (2019) ENT600 : Zarenclo Design & Printing / Noranizah Arbain ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Ariffin, Azmi (1993) Pendekatan perancangan perletakan papan tanda iklan di kawasan perancangan pusat Kota Bharu, Kelantan / Azmi Ariffin. (1993) [Student Project] Physical copy is available on shelf (Unpublished)

Ariffin, Kamisah and Alias, Asmidar and Mohd Nor, Nur Asmaliza and Abu Hashim, Anis Hasliza (2015) Memartabatkan bahasa Melayu melalui pengiklanan / Kamisah Ariffin … [et al.]. (2015) In: KONAKA Konferensi Akademik 2015 Pelestarian Warisan Melayu Pencetus Penambahan Ilmu, 4 November 2015, Al-Biruni , UiTM Cawangan Pahang.

Ariffin, Kamisah and Anual, Norazlan (2005) Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual. (2005) In: Prosiding KONAKA Konferensi Akademik 2005, 13 -15 Disember 2005, UiTM PAHANG.

Ariffin, Kamisah and Razali, Azlini and Nikman, Khairunisa and Baharum, Norzie Diana and Abd Wahab, Rahimah (2013) The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.

Arjunik, Nur Atiqah (2017) Factors affect the effectiveness of Facebook advertising / Nur Atiqah Arjunik. (2017) [Student Project] Physical copy is available on shelf

Asin, Azilinah (2009) A study on the effectiveness of promotion strategy formulated by public mutual in Kota Kinabalu area / Azilinah Asin. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

Athanasius Kelitu, Cyril (2010) Customer's perception towards promotion strategy packages provide Hasil Tani Enterprise Sdn Bhd / Cyril Athanasius Kelitu. (2010) [Student Project] Physical item is in process (Submitted)

Awang, Che Zaituhanas (1999) A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang. (1999) [Student Project] (Submitted)

Awang, Rohana (2003) Pengaruh mesej promosi / Rohana Awang. (2003) Gading Jurnal Akademik, 1,2 (8). pp. 188-193. ISSN 0128-5599

Awang Damit, Nurhidayah (2016) Effects of advertising appeal and endorser's credibility on radio advertising effectiveness / Nurhidayah Awang Damit. (2016) [Student Project] Physical item is in process (Submitted)

Awang Jaffar, Fareezal (2014) A study on the effectiveness of fear appeal anti-smoking advertisement towards cigarette packages / Fareezal Awang Jaffar. (2014) [Student Project] Physical item is in process (Submitted)

Azam Fitri, Puteri Adlin Afina (2020) Color psychology in advertising / Puteri Adlin Afina Azam Fitri. (2020) Journal of Art and Design (REKA), 2. pp. 26-28. ISSN 2600-7878V

Azizan, Nor Faiz and Adha Hafit, Nor Intan and Zainudin, Anizah and Mohd, Rohani and Kamaruddin, Badrul Hisham (2022) Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]. (2022) Journal of Emerging Economies and Islamic Research (JEEIR), 10 (2). pp. 1-31. ISSN 2289-2559

Azman, Amirul Asyraf (2018) The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Azmin, Alya Izzatti and Azmi, Nik Nur Amalin Nadia and Abd Rashid, Nurfarain Hafifie (2018) Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Azri Zulkifli, Noorsyazwani and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

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Badzis, Aribah (2004) A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis. (2004) [Student Project] (Unpublished)

Baharuddin, Kamilah (2000) A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Baharuddin, Siti Nurul Ashikin (2015) Direct-to-consumer advertising: trends of Malay printed media advertising of herbal medicines in Malaysia / Siti Nurul Ashikin Baharuddin. (2015) Degree thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam). Physical item is in process

Baharudin, Liyana (2007) The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. (2007) [Student Project] (Unpublished)

Baharum, Nur Farah Diana and Shafaruddin, Amira Farhana and Hidayah, Nurul Afifah and Raja Azrav, Raja Syazreen Elyda (2018) Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Bailey, Harlinda (2015) Factors influencing the effectiveness of celebrity endorsement in advertisement / Harlinda Bailey. (2015) [Student Project] Physical item is in process (Submitted)

Banus, Adrian (2013) The study on customers’ attitude towards online advertising in KTC Convention & Apartment SDN BHD / Adrian Banus. (2013) [Student Project] (Submitted)

Bujang, Roshida and Naha, Narazila and Acho, Iraloritha and Nen, Juraidah and Sarkawi, Syarmila (2011) ETR300 Entrepreneurship. Business Plan : Aneka Kerepek / Roshida Binti Bujang... [et.al]. (2011) [Entrepreneurship Project] Physical copy is available on shelf (Unpublished)

Bujang, Udin (1999) Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

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Camillus Tan, Tanill (2010) Exploring effectiveness of word of mouth in promoting Etiqa Takaful / Tanill Camillus Tan. (2010) [Student Project] Physical item is in process (Submitted)

Catarinella, Piermauro and Kram, Suhardi and Colombo, Omar and Husain, Muhammad Alhakeem (2025) Beyond influencers: exploring new promotional strategies of luxury fashion brands. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 53-70. ISSN 2710-5776

Che Wan Mohd Khair, Wan Nurdayana (2022) A systematic review on the influence of product placement (PPL) in Korean drama and its effects towards youth purchase intention on Korean products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. (2022) Forum Komunikasi, 17 (1): 5. pp. 87-99. ISSN 0127-8991

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Dahayong, Norwahidah (2004) Telekom Malaysia: the most attractive marketing communications element used by the business sales division to attract its clients. (2004) [Student Project]

Dahlan, Jaslin Md and Othman, Akmal Aini and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Dahlan, Nor Rasyidi (1998) Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan. (1998) [Student Project] (Unpublished)

Daigo, Yverene Gail Daidrence (2015) Impact of celebrity endorsed to customers purchase intentions towards cosmetics advertising / Yverene Gail Daidrence Daigo. (2015) [Student Project] Physical item is in process (Submitted)

Daud, Noorlida (2012) The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. (2012) In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.

Daud, Noorlida and Zainal, Azlan and Othman, Mohd Rozali (2012) Penerimaan budaya pelbagai kaum di Malaysia melalui iklan Petronas / Noorlida Daud, Azlan Zainal dan Mohd Rozali Othman. (2012) In: The 9th Regional Symposium of the Malay Archipelago, 11-12 December 2012, Al Khawarizmi Lecture Hall, UiTM Perak.

Dolley, Ivore Quinn (2018) UiTM students' attitude towards online advertising in Kota Samarahan / Ivore Quinn Dolley. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Dzulkifle, Izz Dania (2020) Emotional appeal in advertising / Izz Dania Dzulkifle. (2020) Journal of Art and Design (REKA), 2. pp. 23-25. ISSN 2600-7878V

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Edward A., Cindy Florence (2013) Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A. (2013) [Student Project] Physical item is in process (Unpublished)

Effdanizam, Nurfatihah (2019) The effectiveness of online advertisement towards customer purchase intention in travel agency / Nurfatihah Effdanizam. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Elvira, Nainggolan and Retno, Purwanti (2017) Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. (2017) Idealogy Journal, 2 (2). pp. 154-168. ISSN 2550-214X

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Faizal, Shifa (2008) The fall of advertising and the rise of PR / Shifa Faizal. (2008) Forum Komunikasi, 7 (1): 11. pp. 90-91. ISSN 0127-8991

Firdaus, Fathiah Husna (2019) Suspicious online car advertisement detector using principle component analysis (PCA) / Fathiah Husna Firdaus. (2019) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

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Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. (2013) [Student Project] (Unpublished)

Gerard, Susan Yorzerica (2014) Young women reaction towards sexual appeal print media advertising (Magazines) : UiTM female students case study / Susan Yorzerica Gerard. (2014) [Student Project] Physical item is in process (Unpublished)

Gilbert, Joanna Badong (2015) Consumer's perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Gilbert, Joanna Badong (2015) Consumers' perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] Physical copy is available on shelf (Submitted)

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Hajis, Muhamad Khairul Iskandar (2014) The relevance of practicing newspaper advertising: a case study of KFCH International College / Muhamad Khairul Iskandar Hajis. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Hamdan, Fatimah Hariani (2006) A study on the promotional campaign by the Multimedia College (MMC) Sabah / Fatimah Hariani Hamdan. (2006) [Student Project] Physical item is in process (Submitted)

Harun, Mohd Fauzi and Husain, Halim and Albakry, Nur Safinas and Nik Abdullah, Nik Narimah and Ramli, Zahara and Johari, Mohd Hisham and Wan Muhammad Zulkifli, Wan Nurul Izzati (2019) Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. (2019) e-Journal of Islamic Thought and Understanding (e-JITU), 2 (2). pp. 109-123. ISSN e-ISSN:2006-9617

Hasan, Muhammad Hanif (2012) Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Hashim, Mimi Zazira and Ahmed, Roziana and Abd Rahman, Mohd Khirzan Badzli (2008) A study of on-line payment awareness in Terengganu: a case of e-services offered by government / Mimi Zazira Hashim, Roziana Ahmed and Mohd Khirzan Badzli Abd Rahman. (2008) [Research Reports] (Unpublished)

Hashim, Nazatul Atikah and Zainal, Nor Diana (2016) Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal. (2016) [Student Project] (Unpublished)

Hashim, Nor Hazlina and Md Kassim, Normalini and George, Roshni Ann (2017) Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. (2017) Gading Journal For The Social Sciences, 20 (1). ISSN 2600-7568

Hazil Azran, Muhammad Affiq Darimy (2022) Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Hui-Hsin, Huang (2024) Predicting customer purchase monetary with advertising / Hui-Hsin Huang. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (2). pp. 41-48. ISSN 0128-7494

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Ibrahim, Noraminah (2013) Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim. (2013) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ishak, Maisarah and Ahmad Zaini, Azniza and Mustapha, Musramaini and Hussin, Adibah and Tajuddin, Norulhuda (2012) Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]. (2012) In: PROSIDING KONAKA 2012, 5 - 6 November 2012, Gambang Resort, Kuantan, Pahang.

Ismail, Norliza (2004) Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad, Malacca Branch / Norliza Ismail. (2004) [Student Project] (Submitted)

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Jaafar, Siti Nur Amira (2018) Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) [Student Project]

Jaafar, Siti Nur Amira (2018) Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Jaapar, Nurzahidah (2023) Pembangunan model pengiklanan digital patuh syariah dalam pemasaran produk ubatan tradisional / Nurzahidah Jaapar. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

James Jimmy, Josephine Jelawat (2015) Relationship of advertising attributes toward Gen Y attitude and behaviour intentions to adopt online advertising / Josephine Jelawat Anak James Jimmy. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2019) Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2020) Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

Jasni, Nurul Diana and Che Zainal, Che Nur Amalina S. and Abd Latiff, Zulkifli (2014) Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]. (2014) In: TeSSHI 2014, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Johari, Alya (2016) Factors influencing advertising from an islamic perspective: case of Wangsa Maju / Alya Johari. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

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Kamarolzaman, Noraishah and Amirrudin, Siti Nazhirah (2023) The importance of celebrity endorsement in increasing sales for fashion industry / Noraishah Kamarolzaman and Siti Nazhirah Amirrudin. (2023) In: The 8th Southeast Asia International Philanthropy Conference 2023 (SEAIPC2023), 7-9 November 2023, Waterfront Hotel, Kuching, Sarawak. (Submitted)

Kamin, Sofia (2010) The influence of brand personality towards PETRONAS TV advertisement response: a study on PETRONAS Carigali Sdn Bhd - Sabah Operation staff / Sofia Kamin. (2010) [Student Project] Physical item is in process (Submitted)

Kassim @ Kee Zubaidah, Zubaidah (2006) The study of the effectiveness of promotional strategy of Averrhoa Bilimbi (belimbing buluh) as an alternative medicine / Zubaidah Kassim @ Kee Zubaidah. (2006) [Student Project] Physical item is in process (Submitted)

Khairul Anuar, Ibrahim and Md. Nagib, Padil and Mohd Nuri, Yaacob and Mohammad Firdaus, Azman Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. Idealogy Journal, 2 (1). pp. 34-37. ISSN 2550-214X

Khamis, Muhamad Hanapi and Mohd Azni, Zuliani and Abdullah, Muhammad Hakimi Tew and Abd Aziz, Siti Hajar (2021) Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. (2021) In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

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Laeng, David (2000) Strategies to promote underwater tourism / David Laeng. (2000) [Student Project] Physical copy is available on shelf (Unpublished)

Laim, Faezah (2010) Streamyx advertising strategy and customer's purchase intentions / Faezah Laim. (2010) [Student Project] Physical item is in process (Submitted)

Langgong, Gura (2018) Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. (2018) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Lokman Hakim, Ikmal Hisyam (2009) The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim. (2009) [Student Project] (Unpublished)

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Magbool Rehmoon, Wahidah (2007) Magazine advertisement : to what extent does it influence purchasing decision in regards to fashion among the career women in Kota Kinabalu / Wahidah Magbool Rehmoon. (2007) [Student Project] Physical item is in process (Submitted)

Mahasarakham, Atthaphon Mumi (2021) Firm’s strategy and social media adoption: the dynamic capabilities perspective / Atthaphon Mumi Mahasarakham. (2021) In: International Conference on Emerging Computational Technologies (ICECoT 2021). Faculty of Computer and Mathematical Sciences, Kampus Jasin, Melaka, pp. 58-62. ISBN 978-967-15337 (Submitted)

Mamat, Khairulwafi (2022) Visual syntax: a study of visual narrative promoting social unity through Petronas thematic television commercials / Khairulwafi Mamat. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Manan, Beatress Elizabeth (2015) A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Maslie, Roslee (2001) A study on marketing campaign by Bank Simpanan Nasional Malacca Main Branch / Roslee Maslie. (2001) [Student Project] (Submitted)

Mat Jusoh, Aminuddin (1999) A study on secondary school students awareness toward the existence of JAIPETRA College within Kota Bharu area / Aminuddin Mat Jusoh. (1999) [Student Project] (Submitted)

Mat Kassim, Rossyamila and Musa, Norshahidah (2017) The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. (2017) [Student Project] (Unpublished)

Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

Mat Lizah, Muhammad Reedha (2019) An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mat Talha, Nor Aini (1991) Marketing plan of residential telephone sale promotion campaign of Telekom Malaysia Berhad Central Region. (1991) [Student Project] (Unpublished)

Mat Zin, Sakinah and Hassanuddin, Nor Aini (2014) An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin. (2014) Esteem Academic Journal, 10 (2). pp. 20-30. ISSN 1675-7939

Md Ikram, Nurul Amani (2018) Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram. (2018) [Student Project]

Md Yunus, Yuslinda (1999) A study on the effectiveness of advertising by Malaysia Tourism Promotion Board / Yuslinda Md Yunus. (1999) [Student Project] (Submitted)

Md. Sa’at, Mohammed Zulfadhli (1999) The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

Metlissa, Punia Mega and Wijayanti, Nanda Ayu (2021) Transfer pricing practises of intensive advertising, marketing and promotion expense in Indonesia: case study in PT Z / Punia Mega Metlissa and Nanda Ayu Wijayanti. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 88.

Mifli, Mazalan (2014) A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli. (2014) PhD thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Mohamad Ghani, Mohamad Haikal (2022) A study on the awareness of baby dumping using communication design advertising / Mohamad Haikal Mohamad Ghani. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohamad Nasir, Nur Liyana (2014) Best promotional tools for radio broadcasting company: a case study of Negerifm / Nur Liyana Mohamad Nasir. (2014) [Student Project] Physical copy is available on shelf

Mohamad Poad, Aina Mariah The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

Mohamad Rizal, Nor Iffah (2018) A study on advertising awareness on online gaming addiction among children / Nor Iffah Mohamad Rizal. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohamed, Baderisang and Muhamad Nor Azeri, Aimy Zatul Akhmar (2021) Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri. (2021) FBM Insights, 3: 12. pp. 34-36. ISSN 2716-599X

Mohamed, Jamil (2008) A study on the effectiveness of advertisement made by FELCRA in promoting FFB tender / Jamil Mohamed. (2008) [Student Project] Physical item is in process (Submitted)

Mohamed, Ruhaila (2000) Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Mohamed Nor, Khadijah (2003) A study on the effectiveness of promotional activities made by Malaysia Airport Technologies Sdn Bhd to attract the business clients. (2003) [Student Project] (Unpublished)

Mohamed Salim, Neesa Ameera and Zainal Abidin, Shahriman and Mohd Khalis, Faryna (2012) Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]. (2012) [Research Reports] (Unpublished)

Mohamed Salleh, Mohamad Najib (2022) Using advertising design to spread the awareness of child abuse in the neighbourhood compound / Mohamad Najib Mohamed Salleh. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2020) A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564

Mohammad, Noorita and Setapa, Mariam and Rahman, Khairunnisa (2012) Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman. (2012) [Research Reports] (Unpublished)

Mohammed Salim, Neesa Ameera and Shahizan Ali, Mohd Nor and Shawalludin, Syahrini and Mohd Khalis, Faryna (2020) Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]. (2020) Voice of Academia (VOA), 16 (2). pp. 21-30. ISSN 2682-7840

Mohd Amin, Noraziah and Tugiman, Nursafwah and Sharipudin, Mohamad Noor Salehhuddin (2024) Semantic and syntactic evaluations of food brand slogans / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1026-1045. ISSN 1985-8914 ; 2590-3837

Mohd Azlan, Ahmad Danial and Musa, Khairool Ariffin and Mohd Yusoff, Muhammad Hadzriz (2018) Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Hatta, Hazieqa Syabilla (2018) To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

Mohd Idrus, Siti Nur Aishah (2022) The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohd Ishak, Faizah and Mohd Khairi, Nor Farazilla and Abdullah, Azlina and Wan Nordin, Wan Norhafzan and Isa, Norsarizan Suhairah (2002) Entrepreneurship : PARADISO Enterprise / Faizah Mohd Ishak ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Mohd Jarit, Mastura (1993) Fungsi seni tarian Melayu di dalam pengiklanan media massa dan media elektronik / Mastura Mohd Jarit. (1993) [Student Project] (Unpublished)

Mohd Khairulnizam, Ramli (2017) Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli. (2017) Idealogy Journal, 2 (1). pp. 52-58. ISSN 2550-214X

Mohd Nawi, Rohaiza (1999) Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi. (1999) [Student Project] (Unpublished)

Mohd Nizam, Nur Hadirah Athirah (2021) Strange Sugar Wax / Nur Hadirah Athirah Mohd Nizam. (2021) [Entrepreneurship Project] (Unpublished)

Mohd Noor, Nurul Hidayana and Yaacob, Mahazril ‘Aini and Ahmad Fuad, Nur Amira and Mustafar, Nor Aqlili Riana (2021) A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (1): 5. pp. 1-12. ISSN 2462-1838

Mohd Noordin, Zakiah (2024) '1957 Hati Malaya' film screening brings patriotism to life at Faculty of Pharmacy, UiTM / Zakiah Mohd Noordin. (2024) Prescription (9).

Mohd Radzi, Aeisya Dayana (2021) Business Opportunity : Tortilla Nachos Chips / Aeisya Dayana Mohd Radzi. (2021) [Entrepreneurship Project] (Unpublished)

Mohd Usman, Nurul Izzati (2016) A study on young consumers’ buying attention towards sex appeal advertising / Nurul Izzati Mohd Usman. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd.Surin, Ehsan Fansuree and Abd. Halil, Nurul Hafez and Oswald, Timothy Edward (2014) Entrepreneurial social network modelling on business performance of Malay entrepreneurs in Malaysia / Ehsan Fansuree Mohd.Surin, Nurul Hafez Abd. Halil and Oswald Timothy Edward. (2014) [Research Reports] Physical copy is available on shelf (Unpublished)

Mohmad Yusri, Muhamad Amirul Azreen (2018) Exploring the visiblity impact and use of online yellow pages towards Emas Rintik Sdn.Bhd / Muhamad Amirul Azreen Mohmad Yusri. (2018) [Student Project] (Unpublished)

Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. (2019) Forum Komunikasi (FK), 14 (1). pp. 1-22. ISSN 0128-2379

Mokhtar, Mohammad Mokhrilhafiz (2017) The effectiveness of promotional activities on the awareness among UiTM's employees towards employees' welfare fund scheme / Mohammad Mokhrilhafiz Mokhtar. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mokhtar, Razmee and Abdullah, Abdul Khairi (2002) Multidesign Advertising Firm / Razmee Mokhtar ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Mokhtar Fathi, Fatin Sarah (2019) Locality-based advertising using Geofencing / Fatin Sarah Mokhtar Fathi. (2019) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Mokhtar Fathi, Fatin Sarah (2019) Locality-based advertising using geofencing / Fatin Sarah Mokhtar Fathi. (2019) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

Muhammad Azmi, Safrina (2022) Unification of visual rhetoric within design elements in packaging design for SMEs in Malaysia / Safrina Muhammad Azmi. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Muhammud, Nurul Arinah (2018) Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud. (2018) Other. Bachelor Of Business Administrations (Hons) Marketing, Segamat, Johor.

Muhammud, Nurul Arinah (2018) Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud. (2018) [Student Project]

Murkam, Vivie Murhizawatie (2008) A study on the effectiveness in terms of advertisement issue promotion in Yayasan Sabah Market News Scan (MNS) for forest products / Vivie Murhizawatie Murkam. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Mustafa, Nur Hidayah (2019) Challenges of promotional mix towards customer decision making / Nur Hidayah Mustafa. (2019) [Student Project] Physical item is in process (Unpublished)

Mutang, Ronahlizah (2008) A study on promotion strategies towards Agrocash loan by Agrobank / Ronahlizah Mutang. (2008) [Student Project] Physical item is in process (Submitted)

N

Naseri, Roszi Naszariah Nasni and Muthusamy, Geetha and Yahya, Wan Kalthom and Hasbullah, Nornajihah Nadia and Norizan, Nor Sabrena (2025) Virtual art applications in promoting local entrepreneurial products on Shopee Malaysia. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 114-124. ISSN 2710-5776

Nawawi, Soffeanie (2016) The influence of social media on purchase decision towards hospitality product / Soffeanie Nawawi. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Nayan, Nabila (2018) The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan. (2018) [Student Project]

Nazrin, Nizar and Isahak Merican, Farah Merican and Taharuddin, Nurul Shima and Ibrahim, Nor Idayu (2025) How AI-generated images impact consumer perceptions and brand identity. (2025) Idealogy Journal, 10 (1): 14. pp. 291-298. ISSN 2550-214X

Nik Hassan, Nik Fakrulhazri and Md. Shariff, Anita and Mohamad, Zaleha (2010) The relationship of active teaching and learning approach with entrepreneurial intention and interest / Nik Fakrulhazri Nik Hassan, Anita Md. Shariff & Zaleha Mohamad. (2010) [Research Reports] (Submitted)

Norazlan, Fathin Raihana and Mohd Norazam, Syifaa Izzaty and Mohd Nadzri, Farah Hanani and Mohamed Nordin, Fathin Amieranatasha (2018) Children, adolescent and media: beauty advertising towards adolescents / Fathin Raihana Norazlan ... [et al.]. (2018) [Student Project] (Unpublished)

Nordin, Norhasimah (2002) Malay consumer post-purchase experience and their future response towards the advertising in the Malay dailies: a study in the district of Seremban. (2002) [Student Project] (Unpublished)

Nuing, Nancy (2006) A study on the customers perception towards radio advertising / Nancy Nuing. (2006) [Student Project] Physical item is in process (Submitted)

Nur Hanis Syafi, Abdul Halim and Anwar Fikri, Abdullah (2018) The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. (2018) Idealogy Journal, 3 (2). pp. 243-252. ISSN 2550-214X

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Omar, Sham Shela and Zainal, Nurul Zarith (2014) Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. (2014) [Student Project] (Unpublished)

Othman, Akmal Aini and Dahlan, Jaslin Md and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

Othman, Halimah (2002) The awareness of radio advertising among business sectors in Kuching City / Halimah Othman. (2002) [Student Project] Physical copy is available on shelf (Unpublished)

Othman, Khairuddin (2008) Malaysian advertising: time for stock taking / Khairuddin Othman. (2008) Forum Komunikasi, 7 (1): 2. pp. 10-16. ISSN 0127-8991

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Patail, Sheikh Mohammad Azuan (2014) Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail. (2014) [Student Project] Physical item is in process (Unpublished)

Patolongani, Muhamad Nur Iftitah (2011) The effectiveness of TM's online advertising towards customer in Kota Kinabalu, Sabah / Muhamad Nur Iftitah Patolongani. (2011) [Student Project] Physical item is in process (Submitted)

R

Rahmoun, Mbarek and Baeshen, Yasser Baeshen (2021) Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen. (2021) Asia-Pacific Management Accounting Journal (APMAJ), 16 (1). pp. 163-181. ISSN 1675-3194

Raja Mustapha, Raja Iskandar Putera and Nazlan, Nadia Hanin (2024) Word of mouth: a systematic review of restaurants and cafés / Raja Iskandar Putera Raja Mustapha and Nadia Hanin Nazlan. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 303-326. ISSN 1985-8914 ; 2590-3837

Raja Ngah, Raja Maimunah (1997) The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Rezduan, Noor Atheerah Redza (2020) Visual in advertising / Noor Atheerah Redza Rezduan. (2020) Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V

Rosely, Nurhidayah and Sakarji, Siti Rosnita and Abdullah Thani, Ayu Kamareenna (2023) “Sorry, I couldn’t give up shopping!” how live streaming urge consumers towards impulsive fast fashion purchases / Nurhidayah Rosely, Siti Rosnita Sakarji and Ayu Kamareenna Abdullah Thani. (2023) In: The 8th Southeast Asia International Philanthropy Conference 2023 (SEAIPC2023), 7-9 November 2023, Waterfront Hotel, Kuching, Sarawak. (Submitted)

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Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. (2015) [Student Project] (Unpublished)

Sadan, Mohammad Arif Hanafi (2018) Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan. (2018) [Student Project]

Sadan, Mohammad Arif Hanif (2018) Factors motivate audiences engagement on Zafesha Facebook advertising post / Mohammad Arif Hanif Sadan. (2018) [Student Project] (Unpublished)

Safri, Nor Fazlie (1999) Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri. (1999) [Student Project] (Unpublished)

Said, Muhamad Kasuma (1999) Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

Said, Siti Suharijan (2011) A study on how promotional strategies will influence the sales maximization of Dawama Sdn Bhd / Siti Suharijan Said. (2011) [Student Project] Physical item is in process (Submitted)

Said Abd Karim, Sharifah Nur Iylia (2015) Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim. (2015) [Student Project] (Unpublished)

Saiffuddin, Ahmad Fauzi (2010) A study on the effectiveness of promotion strategies towards 1ASLAH at Bank Rakyat Kota Belud / Ahmad Fauzi Saiffuddin. (2010) [Student Project] Physical item is in process (Unpublished)

Samsudin, Puteri Yuliana and Jamil, Nur’qhairanie and Sallehudin, Noor Syarafina and Mohd. Arshard, Wan Nur Rukiah (2023) Exploring the potential of local food in promoting cultural heritage tourism product in Bandar Maharani, Muar, Johor / Puteri Yuliana Samsudin … [et al.]. (2023) Borneo Akademika, 7 (2). pp. 162-174. ISSN 2462-1641

Shaharudin, Mohd Rizaimy and Zakaria, Azfahanee and Abu Hassan, Anita (2009) The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan. (2009) [Research Reports] (Unpublished)

Shahriman, Naemah Syuhaidah and Omar, Nurul Qamariah and Mohamad Lazim, Ain Suraya and Zulkifli, Nadia Noramira The effects of explicit contents in the advertisement towards children’s behavior and creativity / Naemah Syuhaidah Shahriman ... [et al.]. [Student Project] (Unpublished)

Shaidi, Syamimi Majdah (2018) The effective website characteristics case study at Kelab Golf & Rekreasi Petronas (KGRP) / Syamimi Majdah Shaidi. (2018) [Student Project] (Unpublished)

Shaiful Anuar, Syuhaida (2019) The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished)

Shamsudin, Aziza and Yasin, Wandiana Mariyam and Othman, Noor Izzaty and Noor Muhammad, Nurul Umairah and Ramli, Nurul Afifah (2009) Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Sharifudin, Siti Norshafida (2018) Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Shuib, Nur Syakirah (2021) ENT 530 Social media report / Nur Syakirah Shuib. (2021) [Entrepreneurship Project] (Unpublished)

Sodusta, Leonard Imban and Bilong, Augustine Seli and Gunong, Jenny and Berawi, Khadtizah Khamsyiah and Jugah, Shirly and Sajali, Norfaizah (2006) ENT 300 Dreamland Travel Agency / Leonard Imban Sodusta... [et.al]. (2006) [Entrepreneurship Project] Physical copy is available on shelf (Unpublished)

Soteri @ Sotri, Shahrizal (2004) A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri. (2004) [Student Project] (Unpublished)

Stoni, Genevieve Vivi (2016) The impact of celebrity endorsement on the consumer buying behavior towards cosmetic products / Genevieve Vivi Stoni. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Suhaimi, Aida Nuridayu (2021) ENT 530 Socia media report: A.Nature Soap / Aida Nuridayu Suhaimi. (2021) [Entrepreneurship Project] (Submitted)

Sulaiman, Masdiana (2013) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. (2013) PhD thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Sumsusdin, Faizal (2015) The role of supplement advertisement and the influence of advertisement on consumers and pharmacists. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Syed Khalid, Sharifah Syazwa Amierah and Abd Rahman, Amir Lukman and Amir Yazid, Amirah Athirah and Mohammad Omar, Nur Diana Nabila (2022) Rhetorical elements used for marketing post on Instagram by Malaysian local cosmetic product: a study of multimodal discourse analysis. (2022) Insight Journal (IJ), 9 (1). pp. 31-45. ISSN 2600-8564

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Tamby Chik, Chemah and Zulkepeley, Afiq and Tarmizi, Firdaus and Bachok, Sabaianah (2019) Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

Tumirin, Mohamad Nazlan (2018) The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

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Ukung Ujal, Doria and Omar, Noor Shuhada and Noor Taip, Achmad Noorasyrul and Buju @ Ambrose Saran, Bada and Mostapha, Hasilah (2008) Fundamentals of entrepreneurship (ENT300) : case study on Blue Moon Event Management Sdn Bhd / Doria Ukung Ujal...[et al.]. (2008) [Entrepreneurship Project] Physical copy is available on shelf (Unpublished)

Universiti Teknologi MARA, Fakulti Seni Lukis & Seni Reka (2021) Gallant by Bold: final year degree online exhibition bachelor of Graphic Design class of 2021: advertising / Fakulti Seni Lukis & Seni Reka UiTM Shah Alam. (2021) In: Gallant by Bold: final year degree online exhibition bachelor of Graphic Design class of 2021. Fakulti Seni Lukis & Seni Reka UiTM Shah Alam, Shah Alam, Selangor, pp. 59-84. ISBN 2637-1162

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Wan Rod, Wan Norhishamuddin and Mohd Yusof, Nurul Syakima and Mohd Arif1, Nor Adibah (2024) Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif. (2024) Built Environment Journal, 21 (2): 6. pp. 78-91. ISSN 2637-0395

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Ya'acob, Nurul Syahida (2006) Impact of packaging towards consumer buying behavior: case study for ACISB in Rawang / Nurul Syahida Ya'acob. (2006) [Student Project] (Submitted)

Yaacob, Azliza (1998) A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

Yacob, Nur Fadzillah (2018) The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project]

Yacob, Nur Fadzillah (2018) The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project] (Unpublished)

Yahya, Wan Kalthom and Muthusamy, Geetha and Naseri, Roszi Naszariah Nasni and Hasbullah, Nornajihah Nadia (2025) Visual arts in retailing. (2025) International Journal of Art and Design (IJAD), 9 (2/SI-3). pp. 105-113. ISSN 2710-5776

Yussof, Fatrisha and Razis, Siti Nurlzaura and Ahmad, Nani Hartina and Noorizan, Mohd Faizul (2014) Metaphorical visual persuasion: the perception of Malay product in press advertisement / Fatrisha Yussof … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 59.

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Zaidi, Asyraff Aizzat and Awang, Norbahiyah (2021) House rental advertisement for UiTM Jasin student using the filtering technique / Asyraff Aizzat Zaidi and Norbahiyah Awang. (2021) In: International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX 2021). International Jasin Multimedia and Computer Science Invention and Innovation Exhibition, 4 . Faculty of Computer and Mathematical Sciences, Jasin, p. 13.

Zaidi, Nur Faziera (2018) Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)

Zaidi, Nur Faziera (2012) Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Zainal, Rabiatul Masturah and Abdul Aziz, Zafirah Aiza (2015) The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. (2015) [Student Project] (Unpublished)

Zainal Abidin, Zaminuddin and Shafii, Rasha Azarzi and Johan, Rafidah and Abd.Manan, Norhaslinda Rohayu and Zakaria, Nurul Azra (1999) Rancangan Perniagaan Asas Keusahawanan (ETR300): Dreamworks Animation Sdn. Bhd. / Zaminuddin Zainal Abidin … [et al.]. (1999) [Entrepreneurship Project] (Unpublished)

Zulkefly, Nor Zuriati (2005) Bluejacking as an advertisement tool / Nor Zuriati Zulkefly. (2005) [Student Project] (Unpublished)

This list was generated on Thu Dec 4 13:51:00 2025 UTC.