Items where Subject is "H Social Sciences > HF Commerce > Advertising"

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Number of items at this level: 78.

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ID43101 Megawati and Sri Megawati Elizabeth (2020) Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of GSM-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. Insight Journal: International, Refereed, Open Access, Online Journal, 6 (27). pp. 270-276. ISSN 2600-8564

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ID39055 -, Megawati and -, Sri Megawati Elizabeth (2019) Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of gsm-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 91.

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ID25479 Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. [Student Project] (Unpublished)

ID26141 Azmin, Alya Izzatti and Azmi, Nik Nur Amalin Nadia and Abd Rashid, Nurfarain Hafifie (2018) Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. [Student Project] (Unpublished)

ID21508 Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. [Student Project] (Unpublished)

ID21830 Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. Degree thesis, Universiti Teknologi MARA, Melaka.

ID36685 Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. [Student Project] (Unpublished)

ID13127 Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. Degree thesis, Universiti Teknologi MARA.

ID20782 Anis Ahmad, Faris Ahmad (2018) Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad. [Student Project] (Unpublished)

ID43258 Annuar, Mohamad Harith (2016) The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. [Student Project] (Unpublished)

ID28611 Azam Fitri, Puteri Adlin Afina (2020) Color psychology in advertising / Puteri Adlin Afina Azam Fitri. Journal of Art and Design (REKA), 2. pp. 26-28. ISSN 2600-7878V

ID35618 Azman, Amirul Asyraf (2018) The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. [Student Project] (Unpublished)

ID28351 Azri Zulkifli, Noorsyazwani and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. [Student Project] (Unpublished)

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ID33347 Badzis, Aribah (2004) A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis. [Student Project] (Unpublished)

ID19076 Baharudin, Liyana (2007) The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. [Student Project] (Unpublished)

ID37753 Banus, Adrian (2013) The study on customers’ attitude towards online advertising in KTC Convention & Apartment SDN BHD / Adrian Banus. [Student Project] (Submitted)

ID35870 Bujang, Roshida and Naha, Narazila and Acho, Iraloritha and Nen, Juraidah and Sarkawi, Syarmila (2011) ETR300 Entrepreneurship. Business Plan : Aneka Kerepek / Roshida Binti Bujang... [et.al]. [Entrepreneurship Project] (Unpublished)

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ID38669 Dahlan, Jaslin Md and Othman, Akmal Aini and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

ID33857 Dahlan, Nor Rasyidi (1998) Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan. [Student Project] (Unpublished)

ID43164 Daud, Noorlida (2012) The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.

ID28602 Dzulkifle, Izz Dania (2020) Emotional appeal in advertising / Izz Dania Dzulkifle. Journal of Art and Design (REKA), 2. pp. 23-25. ISSN 2600-7878V

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ID30633 Elvira, Nainggolan and Retno, Purwanti (2017) Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. IDEALOGY, 2 (2). pp. 154-168. ISSN 2550-214X

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ID13125 Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. [Student Project] (Unpublished)

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ID26727 Harun, Mohd Fauzi and Husain, Halim and Albakry, Nur Safinas and Nik Abdullah, Nik Narimah and Ramli, Zahara and Johari, Mohd Hisham and Wan Muhammad Zulkifli, Wan Nurul Izzati (2019) Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

ID32987 Hasan, Muhammad Hanif (2012) Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan. Degree thesis, Universiti Teknologi MARA, Kelantan.

ID26816 Hashim, Nazatul Atikah and Zainal, Nor Diana (2016) Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal. [Student Project] (Unpublished)

ID29215 Hashim, Nor Hazlina and Md Kassim, Normalini and George, Roshni Ann (2017) Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568

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ID12027 Ibrahim, Noraminah (2013) Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim. Masters thesis, Universiti Teknologi MARA.

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ID35622 Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. [Student Project] (Unpublished)

ID41425 James Jimmy, Josephine Jelawat (2015) Relationship of advertising attributes toward Gen Y attitude and behaviour intentions to adopt online advertising / Josephine Jelawat Anak James Jimmy. [Student Project] (Unpublished)

ID38662 Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2019) Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

ID43093 Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2020) Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 6 (20). pp. 199-207. ISSN 2600-8564

ID26937 Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. [Student Project] (Unpublished)

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ID33315 Khairul Anuar, Ibrahim and Md. Nagib, Padil and Mohd Nuri, Yaacob and Mohammad Firdaus, Azman Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. IDEALOGY, 2 (1). pp. 34-37. ISSN 2550-214X

ID45131 Khamis, Muhamad Hanapi and Mohd Azni, Zuliani and Abdullah, Muhammad Hakimi Tew and Abd Aziz, Siti Hajar (2021) Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

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ID38337 Langgong, Gura (2018) Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. Masters thesis, Universiti Teknologi MARA.

ID19070 Lokman Hakim, Ikmal Hisyam (2009) The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim. [Student Project] (Unpublished)

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ID24260 Mat Lizah, Muhammad Reedha (2019) An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. Degree thesis, Universiti Teknologi MARA, Melaka.

ID26134 Mohd Azlan, Ahmad Danial and Musa, Khairool Ariffin and Mohd Yusoff, Muhammad Hadzriz (2018) Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff. [Student Project] (Unpublished)

ID26326 Mohd.Surin, Ehsan Fansuree and Abd. Halil, Nurul Hafez and Oswald, Timothy Edward (2014) Entrepreneurial social network modelling on business performance of Malay entrepreneurs in Malaysia / Ehsan Fansuree Mohd.Surin, Nurul Hafez Abd. Halil and Oswald Timothy Edward. [Research Reports] (Unpublished)

ID26555 Mat Kassim, Rossyamila and Musa, Norshahidah (2017) The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. [Student Project] (Unpublished)

ID21832 Mohamad Rizal, Nor Iffah (2018) A study on advertising awareness on online gaming addiction among children / Nor Iffah Mohamad Rizal. Degree thesis, Universiti Teknologi MARA, Melaka.

ID26221 Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. [Student Project] (Unpublished)

ID11981 Mat Zin, Sakinah and Hassanuddin, Nor Aini (2014) An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin. Esteem Academic Journal, 10 (2). pp. 20-30. ISSN 1675-7939

ID37152 Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

ID42770 Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2020) A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 6 (12). pp. 113-124. ISSN 2600-8564

ID35042 Mohammad, Noorita and Setapa, Mariam and Rahman, Khairunnisa (2012) Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman. [Research Reports] (Unpublished)

ID35398 Mohammed Salim, Neesa Ameera and Shahizan Ali, Mohd Nor and Shawalludin, Syahrini and Mohd Khalis, Faryna (2020) Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]. Voice of Academia (VOA), 16 (2). pp. 21-30. ISSN 2682-7840

ID32564 Mohd Khairulnizam, Ramli (2017) Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli. IDEALOGY, 2 (1). pp. 52-58. ISSN 2550-214X

ID33878 Mohd Nawi, Rohaiza (1999) Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi. [Student Project] (Unpublished)

ID42919 Mohd Usman, Nurul Izzati (2016) A study on young consumers’ buying attention towards sex appeal advertising / Nurul Izzati Mohd Usman. [Student Project] (Unpublished)

ID30209 Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 0128-2379

ID39542 Mokhtar, Razmee and Abdullah, Abdul Khairi (2002) Multidesign Advertising Firm / Razmee Mokhtar ... [et al.]. [Entrepreneurship Project] (Unpublished)

ID27343 Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. [Student Project] (Unpublished)

ID27454 Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. [Student Project] (Unpublished)

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ID22260 Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

ID30290 Nur Hanis Syafi, Abdul Halim and Anwar Fikri, Abdullah (2018) The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. IDEALOGY, 3 (2). pp. 243-252. ISSN 2550-214X

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ID30755 Omar, Sham Shela and Zainal, Nurul Zarith (2014) Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. [Student Project] (Unpublished)

ID42303 Othman, Akmal Aini and Dahlan, Jaslin Md and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (27). pp. 232-238. ISSN 2600-8564

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ID47468 Rahmoun, Mbarek and Baeshen, Yasser Baeshen (2021) Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen. Asia-Pacific Management Accounting Journal, 16 (1). pp. 163-181. ISSN 1675-3194

ID28608 Rezduan, Noor Atheerah Redza (2020) Visual in advertising / Noor Atheerah Redza Rezduan. Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V

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ID21584 Shaharudin, Mohd Rizaimy and Zakaria, Azfahanee and Abu Hassan, Anita (2009) The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan. [Research Reports] (Unpublished)

ID27180 Sulaiman, Masdiana (2013) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. PhD thesis, Universiti Teknologi MARA.

ID26225 Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. [Student Project] (Unpublished)

ID33853 Safri, Nor Fazlie (1999) Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri. [Student Project] (Unpublished)

ID30817 Said Abd Karim, Sharifah Nur Iylia (2015) Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim. [Student Project] (Unpublished)

ID36681 Shaiful Anuar, Syuhaida (2019) The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. [Student Project] (Unpublished)

ID45724 Shamsudin, Aziza and Yasin, Wandiana Mariyam and Othman, Noor Izzaty and Noor Muhammad, Nurul Umairah and Ramli, Nurul Afifah (2009) Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. [Entrepreneurship Project] (Unpublished)

ID45959 Shuib, Nur Syakirah (2021) ENT 530 Social media report / Nur Syakirah Shuib. [Entrepreneurship Project] (Unpublished)

ID34333 Sodusta, Leonard Imban and Bilong, Augustine Seli and Gunong, Jenny and Berawi, Khadtizah Khamsyiah and Jugah, Shirly and Sajali, Norfaizah (2006) ENT 300 Dreamland Travel Agency / Leonard Imban Sodusta... [et.al]. [Entrepreneurship Project] (Unpublished)

ID33392 Soteri @ Sotri, Shahrizal (2004) A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri. [Student Project] (Unpublished)

ID45960 Suhaimi, Aida Nuridayu (2021) ENT 530 Socia media report: A.Nature Soap / Aida Nuridayu Suhaimi. [Entrepreneurship Project] (Submitted)

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ID41873 Tamby Chik, Chemah and Zulkepeley, Afiq and Tarmizi, Firdaus and Bachok, Sabaianah (2019) Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (3). pp. 21-34. ISSN 2600-8564

ID45947 Tumirin, Mohamad Nazlan (2018) The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. [Student Project] (Unpublished)

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ID39160 Ukung Ujal, Doria and Omar, Noor Shuhada and Noor Taip, Achmad Noorasyrul and Buju @ Ambrose Saran, Bada and Mostapha, Hasilah (2008) Fundamentals of entrepreneurship (ENT300) : case study on Blue Moon Event Management Sdn Bhd / Doria Ukung Ujal...[et al.]. [Entrepreneurship Project] (Unpublished)

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ID30593 Zainal, Rabiatul Masturah and Abdul Aziz, Zafirah Aiza (2015) The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. [Student Project] (Unpublished)

ID10408 Zulkefly, Nor Zuriati (2005) Bluejacking as an advertisement tool / Nor Zuriati Zulkefly. [Student Project] (Unpublished)

ID28711 Zulkifli, Noorsyazwani Azri and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. [Student Project] (Unpublished)

This list was generated on Sun Aug 1 07:03:31 2021 +08.