Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their products/ services. Radio advertising for example has their own benefits to the advertisers in this project paper, I choose Radio Malaysia Kelantan as an example of radio channel. The main objectives to this research are to identify the effectiveness of Radio Malaysia Kelantan in promoting the products/ services. For this purpose, I have selected 30 respondents out of 60 clients that advertised their products/services on July-December 1999. These respondents are selected by using non-probability sampling where each element has an equal chance to be seclected. Data that have been collected will be analyzed by using SPSS program by indicting the Cross-Tabulation and frequency distribution method.
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Mohamed, Ruhaila 98000235 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Muda, Mohd Nasir UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Advertising H Social Sciences > HF Commerce > Advertising > Malaysia |
| Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | media advertising, Radio advertising, Cross-Tabulation and frequency distribution |
| Date: | 2000 |
| URI: | https://ir.uitm.edu.my/id/eprint/76103 |
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