The role of supplement advertisement and the influence of advertisement on consumers and pharmacists

Supplement advertisement has been a major influence in the sales of supplements. Supplement advertisement also help to provide information on the content and the function of the supplements. This study aims to investigate sources of supplement advertisement and to determine the perception of consumers and pharmacists toward the advertisement. Result from part 2 indicates that 48 students (49.0%) are taking more vitamins compared to public (30.6%). This shows that majority of the public and the students have taken supplements. Most of the pharmacists know that total balanced diet is more achievable by eating healthily than by multivitamin supplements with 83.4%. Previous studies show 77.8% of the pharmacists believed balanced diet is more achievable by eating healthily than by multivitamin supplements. Most of the respondents which are 28.4% public, 15.5% pharmacists, and 37.9% students gained information on supplement through the internet. Since majority of the respondents gained their knowledge from the internet, the government must increase the information on supplement in the internet and the information must be accurate. respondents have moderate knowledge and positive perception of supplement advertisement. The misconception must be corrected to further prevent wrong information of supplement.