Manan, Beatress Elizabeth
(2015)
A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan.
[Student Project]
(Unpublished)
Abstract
Purpose: The purpose of this research is to identify the effectiveness of using online advertising in Multimedia College (MMC) Sabah.
Methodology: Data were collected from students of MMC. A total of 150 questionnaire being distributed and were analyze by using SPSS.
Findings: From the findings, it can be found that online advertising is effective because students can get information through it. Besides, the content of online advertising fully satisfied respondents'.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Manan, Beatress Elizabeth 2012888646 |
| Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Tanalol, Siti Hamidah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business societies > Advertising H Social Sciences > HF Commerce > Advertising H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Broadcast advertising H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Online Advertising; Marketing; Multimedia College (MMC) |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/67751 |
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