A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan

Manan, Beatress Elizabeth (2015) A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan. [Student Project] (Unpublished)

Abstract

Purpose: The purpose of this research is to identify the effectiveness of using online advertising in Multimedia College (MMC) Sabah.

Methodology: Data were collected from students of MMC. A total of 150 questionnaire being distributed and were analyze by using SPSS.

Findings: From the findings, it can be found that online advertising is effective because students can get information through it. Besides, the content of online advertising fully satisfied respondents'.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Manan, Beatress Elizabeth 2012888646
Contributors:	Contribution Name Email / ID Num. UNSPECIFIED Tanalol, Siti Hamidah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business societies > Advertising H Social Sciences > HF Commerce > Advertising H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Broadcast advertising H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Online Advertising; Marketing; Multimedia College (MMC)
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/67751