A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad

Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. [Student Project] (Unpublished)


Promotion is used to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketing; sales promotion; public relations and publicity; personal selling and sponsorship. The purpose of this study is to present implementation promotion strategy in Kolej Yayasan Melaka where the promotion strategy is one in marketing mix element and it’s important to company take as a marketing strategy for attract student study at Kolej Yayasan Melaka. The study is conceptual based on a review of academic literature on promotion strategy in major marketing journal. These study present selected references classified by key marketing strategy topic for further pursuit by interested readers. This study also reflects my experience and view based on practical training at Kolej Yayasan Melaka and trade journals.


Item Type: Student Project
Email / ID Num.
Saad, Nur’ain
Subjects: H Social Sciences > HF Commerce > Marketing > Direct marketing. Multilevel marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Promotion strategy; Marketing mix; Advertising; Direct marketing; Sales promotion; Public relations; Publicity
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/26225
Edit Item
Edit Item


[thumbnail of PPb_NUR’AIN SAAD BM M 15_5.pdf] Text
PPb_NUR’AIN SAAD BM M 15_5.pdf

Download (161kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details