A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. Degree thesis, Universiti Teknologi MARA.

Abstract

Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Anak Bujang, Falicia Injong
UNSPECIFIED
Subjects:
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
H Social Sciences > HF Commerce > Advertising
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Keywords: Human Factory, online apparel retailer, advertising, online shopping, communication
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/13127
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