Items where Subject is "H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia"

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Group by: Creators | Item Type
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Number of items at this level: 23.

A

Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. [Student Project] (Unpublished)

Ahmad Fuzi, Aliaa (2012) A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. [Student Project] (Unpublished)

Ammong, Mohammad Afiq (2016) Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. [Student Project] (Unpublished)

Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. Degree thesis, Universiti Teknologi MARA.

B

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

C

Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. [Student Project] (Unpublished)

I

Ibrahim, Nazirah (2013) Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. [Student Project] (Unpublished)

J

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. [Student Project] (Unpublished)

K

Kassim, Kamarul Anaz (2013) A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. [Student Project] (Unpublished)

M

Mat Zin, Zakaria and Zakaria, Noorliyana and Othman, Intan Nadia (2018) Factors influencing brand recognition: a case of Prudential BSN Takaful Berhad / Zakaria Mat Zin, Noorliyana Zakaria and Intan Nadia Othman. [Student Project] (Unpublished)

Md Desa, Suhana (2009) Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. [Student Project] (Unpublished)

Md Noh, Mohd Darus (2011) “The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. [Student Project] (Unpublished)

Md Rodhi, Tuty Rubiyanti (2011) Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. [Student Project] (Unpublished)

Mohamad, Mawaddah (2013) The rebranding of Spritzer Pop / Mawaddah Mohamad. [Student Project] (Unpublished)

Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. [Student Project] (Unpublished)

Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. [Student Project] (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. [Student Project] (Unpublished)

Mustafa, Lily Muliana (2013) An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. [Student Project] (Unpublished)

R

Raman, Nur Nazihah (2011) The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

S

Sajari, Asmawati (2011) A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. [Student Project] (Unpublished)

Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. [Student Project] (Unpublished)

Suradi, Rasmah (2013) A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. [Student Project] (Unpublished)

Z

Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

This list was generated on Sun May 9 01:50:57 2021 +08.