Items where Subject is "Malaysia"

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Library of Congress Subject Areas (1)
- H Social Sciences (1)
  - HF Commerce (1)
    - Marketing (6)
      - Marketing research. Marketing research companies. Sales forecasting (21)
        Market surveys. Including brand choice. Brand loyalty (21)
        Malaysia (31)

Group by: Creators | Item Type

Jump to: A | B | C | G | H | I | J | K | M | R | S | Z

Number of items at this level: 31.

A

Abd Halim, Muhammad Abi Sofian and Wan Ab Aziz, Wan Asri and Zakaria, Zainuddin (2008) Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) [Research Reports] (Unpublished)

Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. (2007) [Student Project] (Unpublished)

Abd. Latif, Azizan and Yaacob, Hamidi and Othman, Zulkipli and Jais, Jamali and Khalil, Mohd Ikhwan and Syed Hussein, Seripah Noli and Wan Hassan, Wan Idzham (1989) Karangkraf PM Edar Sdn. Bhd.: a suggestion for profit maximisation programme / Azizan Abd. Latif ... [et al.]. (1989) [Student Project] Physical item is in process (Unpublished)

Abdull, Sharidah (2011) Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Ahmad Fuzi, Aliaa (2012) A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Ammong, Mohammad Afiq (2016) Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. (2013) Degree thesis, thesis, Universiti Teknologi MARA.

Azmi, Amira Zahida (2017) Extrinsic factors of customers’ purchase intention towards ready-to-eat (RTE) food products by FELCRA Livestock and Agri Product Sdn. Bhd (FLAPSB) / Amira Zahida Azmi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

B

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

C

Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) [Student Project] (Unpublished)

G

Ghazali, Mohamed Zahid (2006) A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] Physical copy is available on shelf (Unpublished)

H

Hashim, Siti Fatimah (2016) Building brand identity for sustainability of new emerging enterprises (a case study of bumiputera small fashion enterprises in Malaysia) / Siti Fatimah Hashim. (2016) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

I

Ibrahim, Nazirah (2013) Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

J

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

K

Kamaruddin, Zulkeply (1992) A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin. (1992) [Student Project] Physical item is in process (Unpublished)

Kassim, Kamarul Anaz (2013) A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

M

Mat Zin, Zakaria and Zakaria, Noorliyana and Othman, Intan Nadia (2018) Factors influencing brand recognition: a case of Prudential BSN Takaful Berhad / Zakaria Mat Zin, Noorliyana Zakaria and Intan Nadia Othman. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Md Desa, Suhana (2009) Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) [Student Project] Physical copy is available on shelf (Unpublished)

Md Noh, Mohd Darus (2011) “The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Md Rodhi, Tuty Rubiyanti (2011) Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamad, Mawaddah (2013) The rebranding of Spritzer Pop / Mawaddah Mohamad. (2013) [Student Project] (Unpublished)

Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. (2013) [Student Project] (Unpublished)

Mustafa, Lily Muliana (2013) An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

R

Raman, Nur Nazihah (2011) The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Ramli, Mohd Akhtar and Mohd Yazid, Hakimie Amin and Baharuddin, Mohd Salmi and Ali Sabri, Muhammad Amirudin (2009) Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

S

Sajari, Asmawati (2011) A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Suradi, Rasmah (2013) A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Z

Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

This list was generated on Wed Oct 22 18:37:19 2025 UTC.