Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi

Md Rodhi, Tuty Rubiyanti (2011) Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. [Student Project] (Unpublished)

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Abstract

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Seberang Perai environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment.
Product quality has shown strong correlation with brand loyalty. Questionnaires were distributed and self-administered to 100 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with sportswear brand loyalty.

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Item Type: Student Project
Creators:
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Md Rodhi, Tuty Rubiyanti
2008295562
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons ) Marketing
Item ID: 42754
Uncontrolled Keywords: Investigate, Brand Loyalty, Product Quality
URI: https://ir.uitm.edu.my/id/eprint/42754

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