Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria

Abd Halim, Muhammad Abi Sofian and Wan Ab Aziz, Wan Asri and Zakaria, Zainuddin (2008) Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. [Research Reports] (Unpublished)

Abstract

Today, most of local entrepreneurs who are involved in small and medium industry (SMI) have encouraged producing a quality product to fulfill the consumer requirement. Entrepreneurs also have to know a new trend in product development like a promotion, packaging, labeling and branding. Government has already highlighted these things into the policies and implemented to help local entrepreneur to become more confidence in the marketplace, especially for those who want to market their product into foreign hypermarket. Yayasan Pembangunan Usahawan Terengganu is one of the government agencies under Ministry of Entrepreneurs and Co-operation Development (MECD) that responsible in these things for entrepreneur development in Terengganu. Nowadays, Yayasan Pembangunan Usahawan Terengganu more emphasis to develop brand awareness among Malay entrepreneurs for those who are involved in food industry. Meanwhile, many other competitors in food industry which established their products are now moving forward to maintaining their image, to meet the challenges of market liberalization and increasing competition for both domestic and international market. But, how many of our local entrepreneurs are aware to plan and implement their brand development

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Abd Halim, Muhammad Abi Sofian
UNSPECIFIED
Wan Ab Aziz, Wan Asri
UNSPECIFIED
Zakaria, Zainuddin
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Economics
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Keywords: Local Entrepreneurs ; Small And Medium Industry (SMI) ; Ministry of Entrepreneurs and Co-operation Development (MECD)
Date: July 2008
URI: https://ir.uitm.edu.my/id/eprint/54594
Edit Item
Edit Item

Download

[thumbnail of 54594.pdf] Text
54594.pdf

Download (154kB)

Fulltext

Fulltext is available at:
  • Kaunter Perkhidmatan Maklumat | Perpustakaan Cendekiawan | Dungun

ID Number

54594

Indexing

|

Statistic

Statistic details