A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali

Ghazali, Mohamed Zahid (2006) A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. [Student Project] (Unpublished)

Abstract

Government via Malaysian Communications and Multimedia Commission (MCMC) had introduced a four year plan aimed in boosting the growth of the local information and communication technology (ICT) industry, and to bolster its competitiveness globally. This and other goals are listed in MylCMS 886 and Telekom via Celcom is one of three telcos that has been given responsibility to provide Malaysian with high speed mobile communication technology known as 3G.
This research is made as to study on the customers’ perception towards Celcom 3G services. The main issue or problem that would be highlight throughout this research is on what is the customers’ perception after they have experienced and used the Celcom 3G in terms of usefulness, the pricing and the contents that have been offered by Celcom.
Both primary and secondary data were used in gathering related data and information pertaining to the topics that would facilitate the outcomes of this research. Internal sources of the secondary data were obtained from Celcom Penang itself. External sources on the other hand were obtained from the journals published data sources and also website articles from the Internet services.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ghazali, Mohamed Zahid
2002124922
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Tahir, Mohd Subri
UNSPECIFIED
Advisor
Ismail, Mohammad
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons.) Marketing
Keywords: Internet Services, Mobile Communication Technology, Data Sources
Date: November 2006
URI: https://ir.uitm.edu.my/id/eprint/53857
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