A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari

Sajari, Asmawati (2011) A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. [Student Project] (Unpublished)

Download

[thumbnail of 35830.PDF] Text
35830.PDF

Download (104kB)

Abstract

Customer satisfaction means the degree of overall pleasure felt by the customers, resulting from the ability of the product or services to fulfill the customer’s desires expectations. The objective of this study is to investigate factors that influence the customer satisfaction towards Avon cosmetics products. The factors are the independent variables such price, product quality and service quality. The primary data analyze in this study gathered from questionnaires distributed to the Avon customers at three Avon outlets in Seberang Perai Tengah. By using the convenience sampling method, there are 120 respondents who answered the questionnaires. The data were analyzed by using Statistical Package for Social Science (SPSS) to get the accurate statistical results. The result of this study shows that the independent variables have relationship with dependent variable. The finding of this research shows that there is a relationship between those variables. As a whole, the two independent variables were found to be significantly related to customer satisfaction.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Sajari, Asmawati
2006100049
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Shariff, Abd Razak
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Item ID: 35830
Uncontrolled Keywords: Customer, Product, Avon outlets, Statistical Package for Social Science (SPSS)
URI: https://ir.uitm.edu.my/id/eprint/35830

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad PTAR | Kampus Permatang Pauh, Pulau Pinang
  • ID Number

    35830

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item