A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani

Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. [Student Project] (Unpublished)

Abstract

The purpose of this research is to examine the relationship between the price, trust and satisfaction for the change of customer retention. The study was conducted on customers Peladang Mart Sdn. Bhd. the different cultural background. The sample size ranged from 125 customers at Alor Star, Kedah Darul Aman. Respondents are asked to evaluate the price, trust and satisfaction for change through questionnaires printed in English and Malay. Various data analysis methods used to analyze data such as frequency analysis, reliability analysis, Pearson correlation analysis and multiple regression analysis. Overall, price, trust and satisfaction showed an intermediate effect on customer retention.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Shabani, Amirah Salwani
2008249806
Contributors:
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Name
Email / ID Num.
Thesis advisor
Shariff, Abd Razak
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons ) Marketing
Keywords: Customer Retention, Price, Trust And Satisfaction
Date: July 2012
URI: https://ir.uitm.edu.my/id/eprint/35492
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