The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob

Yacob, Nur Fadzillah (2018) The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. [Student Project]

Abstract

This study aims to effectiveness of advertising in an organization. The independent variables for the study are awareness of advertising, comprehension of product and conviction of purchase. Data were collected from 80 respondents from employees and clients-of Muar District Office via convenience sampling method. The collected data were keyed in into Statistical Software Package for Social Science (SPSS) and analysed using various method such as Frequency Analysis, Descriptive Analysis, Reliability Analysis, Pearson Correlation and Multiple Regression Analysis. The results of the study found that all variables have positive relationship with effectiveness advertising channel and AIDA model. The findings of this research will be useful for organization who intend to enhance advertising in the organization.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Yacob, Nur Fadzillah
2016577871
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
-
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
H Social Sciences > HF Commerce > Advertising > Methods. Outdoor advertising. Billboards. Posters
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration
Keywords: Advertisement, Purchase, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/48418
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