The effectiveness of promotional activities on the awareness among UiTM's employees towards employees' welfare fund scheme / Mohammad Mokhrilhafiz Mokhtar

This research is aimed to study the effectiveness of promotional activities on the awareness among UiTM's employees towards employees' welfare fund (EWF). One of the critical issues is lack of awareness on employees' welfare fund. In relation, this research paper focus on the promotional activities that can influence towards employee's at UiTM Shah Alam in registering in this scheme. The promotional activities in this study are advertising and personal selling. A researcher use quantitative in collecting data from respondents. Analyses of 50 respondents including 5 respondents from pilot test. Using by multiple regressions the result for this research was significant for both independent variable and was accepted only personal selling. Personal selling is considered in creating awareness towards employees' welfare fund scheme. From the result, this research paper will give the most impact between advertising and personal selling towards awareness on employees' welfare fund scheme.