Children, adolescent and media: beauty advertising towards adolescents / Fathin Raihana Norazlan ... [et al.]

Beauty has wide range of definitions and could not possibly have only a few meanings. In this research, Beauty is discussed based on the perceptions of the Malaysian society and how the media itself portrays beauty. Furthermore, the controversial ideology that beauty is based on a person's skin colour is also discussed in this research. Advertising is defined as the action of calling something to the attention of the public especially by paid announcements. (Merriamwebster.com, 2017). There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. (Britton, 20 I 2). Adolescents is defined as a young person who is developing into an adult. (Merriam-webster.com, 2017). Nowadays, adolescents have played a big part in the beauty industry whether it is being a user or the one's selling beauty products. Thus, this research will further discuss the impact of beauty advertising and how much adolescents actually know what they consume and apply on themselves.