The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim

Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. [Student Project] (Unpublished)

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Abstract

It is to believe that advertising really can affect people's consuming behavior which the goal of this study is the relationship between the exposure of KFC Chizza advertisement and the perception among UiTM Rembau Campus students. 30 students helped the researcher completed this research by answering the questionnaires which has been distributed to them. This is to believe that, different type of media can give different type of perception. Most of students are more with the mainstream media which is television and the new media which is internet. However, the relationship the relationship between the exposure of KFC Chizza advertisement and the perception among UiTM Rembau Campus students are to be further study with the correct methods and related characteristics to reach the goals of this research.

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Item Type: Student Project
Creators:
Creators
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Abdul Halim, Mohd Faris Hafifi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Advertising
H Social Sciences > HF Commerce > Advertising > Advertising campaigns
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Negeri Sembilan
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus > Faculty of Communication and Media Studies
Programme: Bachelor of Mass Communication (Hons) Broadcasting
Item ID: 36685
Uncontrolled Keywords: students, UiTM Negeri Sembilan Rembau Campus, KFC Chizza advertisement
URI: https://ir.uitm.edu.my/id/eprint/36685

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