It is to believe that advertising really can affect people's consuming behavior which the goal of this study is the relationship between the exposure of KFC Chizza advertisement and the perception among UiTM Rembau Campus students. 30 students helped the researcher completed this research by answering the questionnaires which has been distributed to them. This is to believe that, different type of media can give different type of perception. Most of students are more with the mainstream media which is television and the new media which is internet. However, the relationship the relationship between the exposure of KFC Chizza advertisement and the perception among UiTM Rembau Campus students are to be further study with the correct methods and related characteristics to reach the goals of this research.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abdul Halim, Mohd Faris Hafifi UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Advertising H Social Sciences > HF Commerce > Advertising > Advertising campaigns L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Negeri Sembilan |
| Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus > Faculty of Communication and Media Studies |
| Programme: | Bachelor of Mass Communication (Hons) Broadcasting |
| Keywords: | students, UiTM Negeri Sembilan Rembau Campus, KFC Chizza advertisement |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/36685 |
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