Items where Subject is "Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

Library of Congress Subject Areas (1)
- H Social Sciences (120)
  - HF Commerce (120)
    - Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling (1777)
      - Malaysia (56)

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Number of items at this level: 1777.

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Julina Julina and Fakhrurrozi Fakhrurrozi (2020) Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi. (2020) Insight Journal (IJ), 6 (22). pp. 226-232. ISSN 2600-8564

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-, Amiril Azizah and Batoteng, Hendrik and Hariyadi, Sugeng and Barus, Faisal and -, Surahman and Gunawan, Ferdi (2024) Customer emotion and impulse buying: the variables that influence repurchase intention / Amiril Azizah ... [et al.]. (2024) Management & Accounting Review (MAR), 23 (1): 19. pp. 541-572. ISSN 2550-1895

-, Anna Sardiana (2020) Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana. (2020) Insight Journal (IJ), 6 (28). pp. 277-294. ISSN 2600-8564

-, Pensri Jaroenwanit and -, Supot Deboonmee (2019) Organic rice new product screening: customers preference application / Pensri Jaroenwanit and Supot Deboonmee. (2019) Insight Journal (IJ), 5 (28). pp. 252-265. ISSN 2600-8564

-, Whony Rofianto (2020) Driver and inhibitor of organic food adoption: a study on Indonesian consumers / Whony Rofianto. (2020) Insight Journal (IJ), 6 (19). pp. 192-198. ISSN 2600-8564

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A. Mojitoh, Marsha Babie (2014) Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

A. Rahman, Faradewi Bee (2021) Factors affecting consumer purchase and usage behaviour of social commerce: a case of perishable pastry products / Faradewi Bee A. Rahman. (2021) PhD thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal

A. Raof, Rafidah and Ramli, Hasnida (2013) Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli. (2013) [Student Project] (Unpublished)

A.Aziz, Nur Diyana (2014) A demographic study towards customer perception with respect to perceived quality at automotive company / Nur Diyana A.Aziz. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

A.Raof, Rafidah (2018) Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof. (2018) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. (2019) [Student Project] (Unpublished)

Ab Aziz, Izyan Azianis (2018) Customers' satisfaction towards counter services of Tabung Haji in Kota Bharu / Izyan Azianis Ab Aziz. (2018) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ab Hamid, Amir Syazwan (2018) Factors influencing entrepreneurial intentions among students in UiTM Cawangan Melaka Kampus Bandaraya / Amir Syazwan Ab Hamid. (2018) [Student Project] (Submitted)

Ab Kadir, Suhaila (2015) Evaluating the learnability of college management system of International Islamic College / Suhaila Ab Kadir. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ab Majid, Rohayu and Said, Rosli and Ab Rahim, Norbaya and Basrah, Noraliza and Sahray, Kholim and Mustafar, Suriyana and Mahamood, Nur Medeena (2021) The influence of expenditure behaviour towards homeownership / Rohayu Ab Majid ... [et al.]. (2021) Jurnal Intelek, 16 (1): 29. pp. 244-254. ISSN 2682-9223

Ab Malek, Haslinda and Haris, Nurhamiza and Wendri, Siti Sara and Syed Faisal, Sharifah Najihah and Ab Malek, Isnewati (2022) Influencing factors of customer loyalty in the malaysian airline industry using structural equation modelling (SEM) / Haslinda Ab Malek ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 11. pp. 116-128. ISSN 2682-7840

Ab Manan, Nor Ashikin and Raslee, Nor Nadia (2024) Factors that influence purchase intention of second-hand products / Dr. Nor Ashikin Ab Manan and Dr. Nor Nadia Raslee. (2024) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 245-254. ISBN 9772682784004

Ab Molok, Mohd Rahim (2015) Customer intention toward life insurance product / Mohd Rahim Ab Molok. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Ab Rahim, Hamirah and Ramli, Siti Nor Zilah (2013) The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. (2013) [Student Project] (Unpublished)

Ab Rahim, Sheilla Afiqah (2019) A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. (2019) [Student Project] (Unpublished)

Ab Rahim Halimi, Mohd Shamsurizal (1999) The performance of leased data circuit and digitaline II installation services for corporate, global & government (eastern) customers within Pahang area / Mohd Shamsurizal Ab Rahim Halimi. (1999) [Student Project] (Submitted)

Ab Rahman, Latifah (2012) User satisfaction towards EQPS system among BIS students in UiTM Kedah / Latifah Ab Rahman. (2012) [Student Project] Physical item is in process (Submitted)

Ab Rahman, Nur Fadhlina (2017) User experience on XD theater: deaf and normal children / Nur Fadhlina Ab Rahman. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ab Rahman, Siti Maznah and Sulaiman, Umi Nabila (2018) A study on consumer buying behavioural intention toward branded product in Sungai Petani, Kedah / Siti Maznah Ab Rahman and Umi Nabila Sulaiman. (2018) [Student Project] (Submitted)

Ab Rani, Nur Hanani (2018) Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani. (2018) [Student Project]

Ab Rani, Nur Hanani (2016) Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani. (2016) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Ab Rashid, Fathin Najehah (2018) The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Ab Samat, Nor Hafizah (2021) Consumer preferences on the rice selection in Shah Alam, Malaysia / Nor Hafizah Ab Samat. (2021) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Ab. Aziz, Farhana and Abdul Manap, Nadwatu Najihah (2019) Comparison on the factors that influence consumers’ preference between wet market and modern market / Farhana Ab. Aziz and Nadwatu Najihah Abdul Manap. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ab. Ghani, Nor Azwa (2014) The relationship between service quality and customer satisfaction: an empirical investigation at Hospital Universiti Sains Malaysia (HUSM) / Nor Azwa Ab. Ghani. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Ab. Manan, Rafida (1999) A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

Ab. Rahman, Nor Atirah (2014) A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Abang Affendie, Dayang Hanisah (2016) The factors influencing consumers' attitude towards online shopping in Kuching, Sarawak / Dayang Hanisah Abang Affendie. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Abang Khalil, Dayang Khaziana (2012) A study on trust and percieved risk towards Internet Banking Service (IBS) that influence behavioral intentions among Mirian / Dayang Khaziana Abang Khalil. (2012) [Student Project] (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Abas, Nurliyana and Hussin, Hanani and Law, Kuan Kheng (2024) The impact of QR code implementation on the level of satisfaction among restaurant customers / Nurliyana Abas, Hanani Hussin and Dr. Law Kuan Kheng. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 3-7. ISBN 2716-599X

Abas, Nurul Anis (2014) The relationship between service quality and customers' satisfaction at Pejabat Pendidikan Daerah Baling Sik Kedah / Nurul Anis Abas. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Abd Aziz, Muhammad Abdul Adib (2022) Consumers' purchase intention of halal food at food courts: the moderating role of halal certification / Muhammad Abdul Adib Abd Aziz. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) [Student Project] (Unpublished)

Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor (2019) A study on consumer’s acceptance towards green banking practices / Nurul Aien Abd Aziz...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 46.

Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor and Abdul Malik, Shaherah (2019) A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]. (2019) Insight Journal (IJ), 5 (13). pp. 109-116. ISSN 2600-8564

Abd Aziz, Syahida and Jafri, Roziyana (2023) Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 48-50. ISBN 2716-599X

Abd Aziz, Syahida and Jafri, Roziyana (2024) Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 60-62. ISBN 2716-599X

Abd Aziz, Syahida and Jafri, Roziyana (2022) Technology anxiety in consumer purchase behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 33-35. ISBN 2716-599X

Abd Aziz, Syaratul Ain (2008) A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz. (2008) [Student Project] (Unpublished)

Abd Aziz, Wan Shazana (2010) Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. (2010) [Student Project] (Unpublished)

Abd Ghafar, Che Zaki and Musa, Norul Huda (2010) A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa. (2010) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Abd Ghani, Basri and Ismail, Noraini and Mohd Radzi, Nor Azira (2019) Islamic-based hierarchical consumption: guide for Muslim consumer / Basri Abd Ghani, Noraini Ismail and Nor Azira Mohd Radzi. (2019) Jurnal Intelek, 14 (2). pp. 52-57. ISSN 2682-9223

Abd Hadi, Nur Azureen (2008) The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi. (2008) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Abd Hakim, Fairuz and Mohd Akhir, Irina and Sulaiman, Suria (2023) The effect of social media use towards consumers’ revisit intention to fast-food restaurant in Malaysia / Fairuz Abd Hakim, Irina Mohd Akhir and Suria Sulaiman. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 66. (Submitted)

Abd Halim, Abdul Mu’iz (2022) The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim. (2022) [Student Project] (Submitted)

Abd Hamid, Hamdi (2010) A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid. (2010) [Student Project] (Unpublished)

Abd Hamid, Nur Zainie and Sajahan, Mohamed Samsudeen (2019) Determinants of consumers’ purchasing intention for Nakhom Pathom community products / Nur Zainie Abd Hamid and Mohamed Samsudeen Sajahan. (2019) In: UNSPECIFIED. (Submitted)

Abd Jalal, Mohd Lokmanul Hakim (2011) Factors determinant customer’s satisfaction towards AITAB at RHB Islamic Bank, Menara Yayasan Tun Razak Jalan Bukit Bintang / Mohd Lokmanul Hakim Abd Jalal. (2011) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Abd Jalil, Muhammad Aizat Afiq (2018) Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. (2018) [Student Project] (Unpublished)

Abd Kadir, Nurul Husna and Musa, Mu’minah and Tg Muda, Tg Rohasliza and Jusop, Masuriani and Ramlan, Mohd Hafiez (2009) Business Plan : Balung Emas Enterprise / Nurul Husna Abd Kadir ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Abd Kadir, Siti Munirah (2018) The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. (2018) [Student Project] (Unpublished)

Abd Latif, Noor Fadila (2012) A study on the customers’ perception towards the contributions of Ar Rahnu sceme provided by MAIDAM Batu Enam / Noor Fadila Abd Latif. (2012) [Student Project] (Unpublished)

Abd Latif, Nurul Atikah (2012) Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Abd Latif, Nurul ‘Izzati (2013) The relationship of real estate between foreign direct investment, gross domestic product, interest rate and inflation rate in Malaysia / Nurul ‘Izzati Abd Latif. (2013) [Student Project] (Unpublished)

Abd Malik, Akmal Nashren (2021) The effect of perceived usefulness, perceived ease of use, perceived risk and reward towards e-wallet usage intention: a moderating role of trust / Akmal Nashren Abd Malik. (2021) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal

Abd Malik, Akmal Nashren and Syed Annuar, Sharifah Nurafizah (2019) The effect of perceived usefulness, perceived ease of use, trust and perceived risk toward E-wallet usage / Akmal Nashren Abd Malik and Sharifah Nurafizah Syed Annuar. (2019) Insight Journal (IJ), 5 (21). pp. 183-191. ISSN 2600-8564

Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. (2007) [Student Project] (Unpublished)

Abd Rahim, Nazahah and Abdul Jalil, Muna and Mohd Saad, Shakirah (2012) An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim … [et al.]. (2012) [Research Reports] (Unpublished)

Abd Rahim, Nazahah and Abdul Jalil, Muna and Mohd Saad, Shakirah (2012) An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad. (2012) [Research Reports] (Unpublished)

Abd Rahman, Merni (2006) A study on customer retention program : Trio program in Shangri-La's Tanjung Aru Resort Kota Kinabalu Sabah / Merni Abd Rahman. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Abd Rahman, Nurul Hayani and Shafie, Nani Ilyana and Harun, Rabitah (2023) Unraveling the effects of celebrity endorsement on consumer purchase intention / Nurul Hayani Abd Rahman, Nani Ilyana Shafie and Dr. Rabitah Harun. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 24-26. ISBN 2716-599X

Abd Raman, Abd Latif and Abdul Mohsin, Abdul Amin and Mohd Noor, Mohd Faiz Ridwan (2013) The stages in decision making process that influence customer purchase decision in buying house at Penang : A case study at Taman Pancur Utama Penang / Abd Latif Abd Raman...[et al.]. (2013) [Student Project] (Unpublished)

Abd Rani, Halymatun Sa'adiah (2018) Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani. (2018) [Student Project] (Unpublished)

Abd Raof, Aisyah Naqiyah and Nor Hayazi, Fatini Mursyiddin (2021) The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

Abd Razak, Annisa Ilyana and Ashaari, Awatif and Zakaria, Zalfaizah (2010) A study on student’s involvement in extracurricular activities towards student satisfaction: a case study among diploma students in UiTM Kedah / Annisa Ilyana Abd Razak ... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Abd Razak, Nor Fatin Amirah (2015) Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak. (2015) [Student Project] (Unpublished)

Abd Razak, Siti Nur Bashirah (2010) User's satisfaction towards Perpustakaan Sultan Badlishah (PSB) among Bachelor (Hons.) in Library Science and Information Management (BIS) students in UiTM Kedah / Siti Nur Bashirah Abd Razak. (2010) [Student Project] Physical item is in process (Submitted)

Abd Razak, Siti Nuraisyah and Ghazali, Nurdia Azlin and Shakarudin, Nur Aishah and Zalaruddin, Muhammad Nur Iqbal (2021) Influencing factors to E-Wallet adoption among generation Z / Siti Nuraisyah Abd Razak ... [et al.]. (2021) In: E-Proceeding 8th International Conference on Public Policy and Social Science (ICoPS) 2021, 27 Oktober 2021.

Abd Wahab, Nor Atira (2017) The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab. (2017) [Student Project] (Unpublished)

Abd. Halim, Rozaini (2013) A study on customer retention towards frozen kuih pau, the product of Ainaz Food Processing Enterprise / Rozaini Abd. Halim. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Abd. Latiff, Nur Azimah (2013) The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. (2019) [Student Project] (Unpublished)

Abd. Rahman, Mohd Asyraf (2011) A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman. (2011) [Student Project] (Unpublished)

Abd. Rahman, Sofiah (2004) Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. (2004) Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

Abd. Razak, Nurul Iman (2022) The impacts of food vlog attributes via instagram users on parasocial interaction and behavior intention in Malaysia / Nurul Iman Abd. Razak. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Abd. Rohman, Diyana and Othman, Norazuwaaireen and Noorsharifuzan, Zafirah (2015) Online shopping orientation among tourism students in UiTM / Diyana Abd. Rohman, Norazuwaaireen Othman and Zafirah Noorsharifuzan. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Abdillah HJ. Ahmad, Sany (2006) A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad. (2006) [Student Project] (Unpublished)

Abdollah, Ida Izumi (2019) Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. (2005) [Student Project] (Unpublished)

Abdul Aziz, Ahmad Zulkarnain and Mohamad Asraff, Mohamad Safwan (2013) Consumer behavior towards online shopping in Malaysia / Ahmad Zulkarnain Abdul Aziz and Mohamad Safwan Mohamad Asraff. (2013) [Student Project] (Submitted)

Abdul Aziz, Amalina and Amiruddin, Nurul Ain (2018) The influence of customers’ online review to the hotels’ services performance in Malaysia / Amalina Abdul Aziz & Nurul Ain Amiruddin. (2018) [Student Project] (Unpublished)

Abdul Aziz, Azreen Afiqah (2021) The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz. (2021) Masters thesis, thesis, Universiti Teknologi MARA, Kelantan. Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Abdul Aziz, Nadiah (2012) Customer attitude towards credit card practices study case in Kota Bharu Kelantan / Nadiah Abdul Aziz. (2012) [Student Project] (Unpublished)

Abdul Gafar, Muhammad Hanif and Harudin, Syahmi and Mohd Ali, Nor Amira (2018) Factors anticipated to customer experience / Muhammad Hanif Abdul Gafar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 36. ISBN 9789670314563

Abdul Gafar, Muhammad Hanif and Mohd Ali, Nor Amira (2023) Consumer behavior: digital lifestyle / Muhammad Hanif Abdul Gafar and Nor Amira Mohd Ali. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 32-33. ISBN 2716-599X

Abdul Ghani, Azlina (2006) A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. (2006) [Student Project] (Unpublished)

Abdul Ghani, Muhammad Fauzi (2009) The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani. (2009) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Abdul Ghani, Nur Alyaa Nasuha (2015) The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani. (2015) [Student Project] (Unpublished)

Abdul Ghani, Nurul Liyana (2021) Select the most preferable budget hotel in Kuala Perlis by using Fuzzy COPRAS-F method / Nurul Liyana Abdul Ghani. (2021) [Research Reports] (Unpublished)

Abdul Halikun, Abu Sufian (2010) A study on determinants of customer retention in S.P Satria Logistics Sdn Bhd services / Abu Sufian Abdul Halikun. (2010) [Student Project] Physical item is in process (Submitted)

Abdul Halim, Hartini and Hassan, Zuraini (2005) Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan. (2005) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

Abdul Halim, Muhammad Faris Anuar and Md Zulpakar, Nurul Amirah Amalia (2019) Service quality model in determining the factors affecting user satisfaction towards GrabCar Service in Sungai Petani / Muhammad Faris Anuar Abdul Halim and Nurul Amirah Amalia Md Zulpakar. (2019) [Student Project] (Unpublished)

Abdul Halim, Noor Izzaida (2010) Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim. (2010) [Student Project] (Unpublished)

Abdul Halim, Norlela (2011) A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim. (2011) [Student Project] (Unpublished)

Abdul Hamid, Jamatuladauyah (2010) Information literacy of Library of Sultan Badlishah (PSB) user: an investigation among post diploma students' UiTM Kedah / Jamatuladauyah Abdul Hamid. (2010) [Student Project] Physical item is in process (Submitted)

Abdul Hamid, Laila (2017) An investigation of citizen intention to adopt e-participation in Malaysia e-government services / Laila Abdul Hamid. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Abdul Hamid, Mohd Fauzi (2018) Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Abdul Hamid, Norizzati (2007) The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. (2007) [Student Project] (Unpublished)

Abdul Hamid, Salmah (2008) A research on the purchasing behavior of UiTM students on sunglasses / Salmah Abdul Hamid. (2008) [Student Project] Physical item is in process (Submitted)

Abdul Hamid, Salmah (2009) A study on the consumer buying behavior in purchasing cooking oil product in Kota Kinabalu / Salmah Abdul Hamid. (2009) [Student Project] Physical item is in process (Submitted)

Abdul Hatta, Helenah (2013) The level of tolerance from women toward nudity advertisement / Helenah Abdul Hatta. (2013) [Student Project] Physical item is in process (Unpublished)

Abdul Jalal, Aida Farrah (2001) Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. (2001) [Student Project] (Unpublished)

Abdul Kadir, Maziha (2015) Factors that influence UiTM alumni’s attitudes towards PTPTN loan repayment / Maziha Abdul Kadir. (2015) [Student Project] (Unpublished)

Abdul Kadir, Najmi Eza (2004) A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir. (2004) [Student Project] (Submitted)

Abdul Kareem, Siti Zahara and Yahaya, Noor llie Zuhaili (2018) Factors affecting customer loyalty on mobile internet subscription among non-resident students in UiTM Kedah / Siti Zahara Abdul Kareem and Noor llie Zuhaili Yahaya. (2018) [Student Project] (Submitted)

Abdul Karim, Ainaa Sakinah and Abdullah, Siti Hajar (2019) Factors affecting consumer’s food waste prevention / Ainaa Sakinah Abdul Karim and Siti Hajar Abdullah. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdul Kuddus, Nurdiana (2013) Exploring customer knowledge management implementation in customer-centric organizations / Nurdiana Abdul Kuddus. (2013) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Abdul Latif, Noor Khamisah and Abdul Rahim, Mohd Jamili and Mohd Sam, Mohd Fazli (2005) A study on the awareness and the acceptance of Islamic pawnshops / Noor Khamisah Abdul Latif, Mohd Jamili Abdul Rahim and Mohd Fazli Mohd Sam. (2005) [Student Project] (Unpublished)

Abdul Latiff, Siti Dasimah A study on customer perceptions towards the handling of fresh meat and seafood at Hankyu Jaya Supermarket / Siti Dasimah Abdul Latiff. [Student Project] Physical item is in process (Unpublished)

Abdul Majid, Mohd Aidel (2012) Medical librarian in a government hospital: the essentials of knowledge and skills / Mohd Aidel Abdul Majid. (2012) [Student Project] Physical item is in process (Submitted)

Abdul Malek, Aqilah Zakirah (2022) A study on acceptance towards using electronic payment system in online shopping among employees in Jabatan Kerja raya [JKR] Kangar, Perlis / Aqilah Zakirah Abdul Malek. (2022) [Research Reports] Digital copy is available in CD Physical item is in process (Unpublished)

Abdul Malik, Nur Liyana (2009) User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik. (2009) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Abdul Manaf, Siti Aishah (2010) Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

Abdul Manan, Noraini (2007) A study of consumer awareness about products and services offered by Tabung Haji Johor Bahru / Noraini Abdul Manan. (2007) [Student Project] Physical copy is available on shelf

Abdul Momen, Firdausiah (2014) A study on service quality towards customer satisfaction: Eastern College of Kota Kinabalu Sabah region / Firdausiah Abdul Momen. (2014) [Student Project] (Unpublished)

Abdul Munib, Nor Mazlin (2018) A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. (2018) [Student Project] (Unpublished)

Abdul Mutalib, Nur Emylia and Zakariya, Nurul Nadia (2021) Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdul Rahim, Sarimah (2000) Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim. (2000) [Student Project] (Submitted)

Abdul Rahim, Siti Khadijah (2018) Consumer’s purchase intention towards shariah compliant hotel / Siti Khadijah Abdul Rahim. (2018) [Student Project] (Submitted)

Abdul Rahim, Siti Nur Nazmin (2018) Factors that influencing the member’s intention to continue using the i-Akaun (EPF) / Siti Nur Nazmin Abdul Rahim. (2018) [Student Project] (Unpublished)

Abdul Rahim, Zulkefli (2018) Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Abdul Rahman, Abdul Rais and Tamby Chik, Chemah and Mohd Zahari, Mohd Salehuddin (2018) Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari. (2018) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 10 (1). pp. 1-15. ISSN 1985-8914 ; 2590-3837

Abdul Rahman, Amal Nur Hurul Ain (2015) Customers acceptance on BTC Bakery single bun from 4P's perspectives / Amal Nur Hurul Ain Abdul Rahman. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Abdul Rahman, Mohamad Nazrin (2012) Customer’s perception towards Bay’ Inah personal financing / Mohamad Nazrin Abdul Rahman. (2012) [Student Project] (Unpublished)

Abdul Rahman, Mohd Fadzli (2006) The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. (2006) [Student Project] (Unpublished)

Abdul Rahman, Nasyrah (2017) Factors that influence consumers' purchase decision: a case study of AIA Berhad / Nasyrah Abdul Rahman. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Abdul Rahman, Nur Atikah and Che Norazman, Nur Syakirah (2018) Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdul Rahman, Nur'Jasmin (2018) Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

Abdul Rahman, Nurasyikin and Janin, Cassie Raynie (2016) The factors influencing consumer choice of smartphone: rural community in Kota Marudu, Sabah / Nurasyikin Abdul Rahman and Cassie Raynie Janin. (2016) [Student Project] Physical item is in process (Unpublished)

Abdul Rahman, Nursyamimi Nadiah and Othman, Linda and Syed Abdul Aziz, Sharifah Fadzilah (2017) Assessing revisit intention to Legoland Malaysia Resort / Nursyamini Nadiah Abdul Rahman, Linda Othman & Sharifah Fadzilah Syed Abdul Aziz. (2017) [Student Project] (Unpublished)

Abdul Rahman, Saiful Adlin (2016) A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. Physical copy is available on shelf

Abdul Rais, Nurul Azwa and Mohd Yusop, Noorezatty and Sabtu, Syamila Nabilah and Shamsul Bahrin, Nur Elya Ezzaty (2022) Cashless society in campus: student’s usage and level of awareness / Nurul Azwa Abdul Rais ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 6. pp. 58-66. ISSN 2682-7840

Abdul Rani @ Ni, Noor Atikah (2007) Measuring customer awareness towards PNB distribution network services and products / Noor Atikah Abdul Rani @ Ni. (2007) [Student Project] (Submitted)

Abdul Rashid, Shahredza (1998) A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. (1998) [Student Project] (Submitted)

Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. (2011) [Student Project] (Unpublished)

Abdul Razak, Halimatul Saadiah (2010) Impact of service quality on customer satisfaction towards increasing payment collection/ Halimatul Saadiah Abdul Razak. (2010) [Student Project] (Unpublished)

Abdul Razak, Nor Hidayatun and Abd Wahab, Rahimah and Abd Jabar, Faizan and Harun, Norlaili and Samsudin, Mawarti Asyik and Abd Majid, Azeman (2013) The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.

Abdul Razak, Nuraini Syuhada and Tengku Mazlan, Tengku Eika Syafiqah (2021) Factors that influence the intention to use Online Food Delivery (OFD) apps among UiTM’s students in the East Coast region / Nuraini Syuhada Abdul Razak and Tengku Eika Syafiqah Tengku Mazlan. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdul Razak, Nuramirah Izni and Abdul Rahim, Durra Fatanah (2017) The influences of background music on dined customer in restaurant / Nuramirah Izni Abdul Razak and Durra Fatanah Abdul Rahim. (2017) [Student Project] (Unpublished)

Abdul Razak, Nurul Hasanah (2021) Relationship between service quality and customer satisfaction in outdoor services activities: a case study of Rentas Adventure Group / Nurul Hasanah Abdul Razak. (2021) [Student Project] (Unpublished)

Abdul Razak, Siti Nur Aminah and Mohd Mahidin, Zawiah (2014) Customer satisfaction level through services quality of MARA / Siti Nur Aminah Abdul Razak and Zawiah Mohd Mahidin. (2014) [Student Project] (Unpublished)

Abdul Rohani, Nor Fitrina (2009) The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. (2009) [Student Project] (Unpublished)

Abdul Shukor, Nor Hayati and Abu Hasan, Norraidah and Syed Mohd Fuzi, Sharifah Faatihah and Moulton, Noorie Haryaniee and Ahmad, Jasmine (2010) Client and staff perception toward federal welfare assistance delivery system at Welfare Department, Ministry Of Women, Family And Community Development / Nor Hayati Abdul Shukor... [et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Abdul Talib, Noor Asyekeen (2002) The distributors satisfaction level towards distribution system / Noor Asyekeen Abdul Talib. (2002) [Student Project] (Unpublished)

Abdul Wahab, Nur Diyana (2016) Trend of usability and accessibility evaluation method on e-government website / Nur Diyana Abdul Wahab. (2016) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Abdull Malik, Muhammad Salman (2021) Selection of house for purchase decision by using Fuzzy PROMETHEE / Muhammad Salman Abdull Malik. (2021) Degree thesis, thesis, Universiti Teknologi MARA Perlis.

Abdulla, Farzanna Yashera and Mapjabil, Jabil and Nazry, Natasya Farhana (2021) Penentuan kecenderungan tingkah laku pelancong yang berkunjung ke Kota Kinabalu - psikosentrik dan alosentrik / Farzanna Yashera Abdulla ... [et al.]. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Abdullah, Anna Nointin @ Norsuhana (2007) A study on the customers purchasing behaviour on chocolate / Anna Nointin @ Norsuhana Abdullah. (2007) [Student Project] Physical item is in process (Submitted)

Abdullah, Aqilah (2018) Insufficient workforce in executing company's production: a case study of Apple Bakery, Melaka Tengah, Malacca. / Aqilah Abdullah. (2018) [Student Project] (Unpublished)

Abdullah, Aznita Aishah and Ali, Marlina Mohd (2001) A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. (2001) [Student Project] (Unpublished)

Abdullah, Darminra and Bahanda, Janub (2014) "Customer's satisfaction level towards counter service" : a case study in Road Transport Department (JPJ) Penampang, Kota Kinabalu / Darminra Abdullah and Janub Bahanda. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Abdullah, Fatihah Norazami and Abd Rashid, Nurazlina and Syazana Jamil, Nur Izzati (2018) Examining the determinants of international brand recognition among Malaysian consumers in Kuala Lumpur / Fatihah Norazami Abdullah...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 32. ISBN 9789670314563

Abdullah, Fatihah Norazami and Mohamed, Nor Edi Azhar and Mohd Saad, Noriza (2023) Impacts of COVID-19 on consumer consumption patterns / Fatihah Norazami Abdullah, Nor Edi Azhar Mohamed and Profesor Madya Dr. Noriza Mohd Saad. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 20-22. ISBN 2716-599X

Abdullah, Fatihah Norazami and Mohd Saad, Noriza and Mohamed, Nor Edi Azhar (2023) Factors influencing Malaysian muslim travelers’ destination choice in halal tourism / Fatihah Norazami Abdullah, Profesor Madya Dr Noriza Mohd Saad and Nor Edi Azhar Mohamed. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 34-36. ISBN 2716-599X

Abdullah, Fatihah Norazami and Mohd Saad, Noriza and Mohamed, Nor Edi Azhar (2024) Personalized commerce in the era of social media. (2024) FBM Insights, 10. pp. 38-40. ISSN 2716-599X

Abdullah, Fatihah Norazami and Mohd Saad, Noriza and Mohamed, Nor Edi Azhar (2024) The influencing factors of online reviews on purchase decisions / Fatihah Norazami Abdullah, Profesor Madya Dr. Noriza Mohd Saad and Nor Edi Azhar Mohamed. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 24-27. ISBN 2716-599X

Abdullah, Hasan and Wahab, Samsudin and Shahibi, Mohd Sazili and Malim, Muhammad Rozi and Ali, Juwahir (2013) Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. (2013) Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Abdullah, Johari (2023) Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Abdullah, Mariza (1998) Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdullah, Marliany (2018) Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. (2018) [Student Project] (Unpublished)

Abdullah, Mohd Zaideen (2012) The effect of personal characteristics of salesperson on customers in direct selling / Mohd Zaideen Abdullah. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Abdullah, Nooriha and Roslan, Azreen and Mohamed Yusuf, Rosmi Yuhasni and Mohd Rasid, Mohd Faizol Rizal (2018) Behavior of Malaysian iGeneration in purchasing life insurance policy / Nooriha Abdullah … [et al.]. (2018) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 74. ISBN 978-967-17038-0-9

Abdullah, Nor Asraffariana (2013) A study on level of outpatient satisfaction towards the services rendered by Rafflesia Medical Centre / Nor Asraffariana Abdullah. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Abdullah, Norshaieda and Suhaimi, Suzainiwati and Che Kamaruzaman, Noor Azlem and Mohd Zaki, Nurul Aisya Fatiera (2022) Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 30-39. ISSN 0128-0767

Abdullah, Nur Aishah and Adam, Nur Izzaidah and Ismail, Siti Fathonah and Sa’ani, Siti Norasyikin and Wan Draman, Wan Norshatirah (2008) Business Plan : House of Asian Sdn. Bhd. / Nur Aishah Abdullah ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Abdullah, Nur Amalina and Mohd Safee, Nur Jannatulnaim and Ariffin, Nurul Alyaa Fatin (2012) The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] Physical copy is available on shelf (Submitted)

Abdullah, Nur Syafatin (2019) Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah. (2019) [Student Project] (Unpublished)

Abdullah, Nurain Diana and Haslan, Qhadejah (2021) Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdullah, Nurasmin (2012) The public acceptance towards the new financial poduct on the Koperasi Rakyat Kelantan Berhad (KRKB) / Nurasmin Abdullah. (2012) [Student Project] (Unpublished)

Abdullah, Puteri Afiqah Auni (2018) Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. (2018) [Student Project] (Unpublished)

Abdullah, Rahayu and Hassan, Nina Nabiha (2016) Acceptance of the Punctuality Cascading Reporting System (PCRS) among staffs at National Audit Department in Melaka / Rahayu Abdullah and Nina Nabiha Hassan. (2016) [Student Project] (Unpublished)

Abdullah, Siti Fariedah (2015) Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Abdullah, Siti Nur Athiqah (2018) The influence of customers’ attitudes and subjective norms on their intention to buy national cars / Siti Nur Athiqah Abdullah. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Abdullah, Siti Zuana (2018) The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah. (2018) [Student Project] (Unpublished)

Abdullah, Za-Imuddin (2011) The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abdullah, Zakaria (2007) A study on customer relationship marketing as practised by the Konsortium Peladang Terengganu Sdn.Bhd ( KPT Peladang Sdn.Bhd) / Zakaria Abdullah. (2007) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. (2011) [Student Project] (Unpublished)

Abdullah Thani, Farahdatul Akma (2015) The five dimension of service quality (SERVQUAL) towards the tourist's satisfaction in using travel agency services in Sabah / Farahdatul Akma Abdullah Thani. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Abdullah Zawawi, Siti Nor Hidayah and Fakih, Puteri Nur Suraya and Muhammad Ghazali, Ameleya and Zulkurnain, Muhammad Zulhilmi (2023) Consumer preference analysis of organic food in Terengganu / Siti Nor Hidayah Abdullah Zawawi ... [et al.]. (2023) e-Academia Journal, 12 (2). pp. 166-179. ISSN 2289 - 6589

Abdulmajid, Methaq Ahmed (2011) The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid. (2011) Jurnal Intelek, 6 (2). pp. 58-78. ISSN 2231-7716

Abdurrasik, Nor Aziemah (2020) The effect of inventory turnover on financial performance of retail supermarket in Malaysia / Nor Aziemah Abdurrasik. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Abidin, Nur Habibah Najwa and Wan Mohd Sabri, Wan Muhammad Syahmi (2013) The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri. (2013) [Student Project] (Unpublished)

Abu, Saridayu (2002) The study on the effectiveness of inquiry counter service in Tenaga Nasional Berhad Distribution Kota Tinggi / Saridayu Abu. (2002) [Student Project] (Submitted)

Abu Bakar, Azahari (2001) A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Abu Bakar, Hatinah and Yusoff, Azahar and Ishak, Ismail and Wan Husin, Wan Zakiyatussariroh (2009) A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]. (2009) [Research Reports] Physical copy is available on shelf (Submitted)

Abu Bakar, Mohd Hafizuddin (2018) The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar. (2018) [Student Project] (Unpublished)

Abu Bakar, Noor Ain (2014) Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

Abu Bakar, Nor Asma (2010) Customer satisfaction towards Etiqa services provided in Kuantan Branch / Nor Asma Abu Bakar. (2010) [Student Project] (Unpublished)

Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. (2019) [Student Project] (Unpublished)

Abu Bakar, Roslina (2011) A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar. (2011) [Student Project] (Unpublished)

Abu Bakar Sidik, Wan Anis Hasma (2011) A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik. (2011) [Student Project] (Unpublished)

Abu Bakar., Azroy Majid (1996) The quality of service standard in MASKargo claim section / Azroy Majid Abu Bakar. (1996) [Student Project] Physical copy is available on shelf (Unpublished)

Abu Hassan, Anita and Mokhtar, Najah and Husin, Mohd Syazrul Hafizi (2022) Covid-19: does it make a difference in ASEAN motor vehicle sales? / Anita Abu Hassan, Najah Mokhtar and Mohd Syazrul Hafizi Husin. (2022) FBM Insights, 5: 19. pp. 52-54. ISSN 2716-599X

Abu Hassan, Anita and Shaharudin, Mohd Rizaimy (2011) Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 2682-7840

Abu Hassan, Latifah (2018) Factors influence people choice on commuter train at KTMB Sungai Petani / Latifah Abu Hassan. (2018) [Student Project] (Submitted)

Abu Hassan, Mohd Shahrulnizam (2017) Branchless digital banking acceptance among Gen Y in Malaysia / Mohd Shahrulnizam Abu Hassan. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Abu Jabar, Ain Najwa and Abang Zainal Abidin, Dayang Jaslyn Sofyia (2021) Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abu Kassim, Awang Sufri (2016) Telecommunication industry : factors influencing customer loyalty of Telekom Malaysia in Kota Kinabalu Sabah / Awang Sufri Abu Kassim. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Abu Talib, Mohd. Fadzizul Hairie (2007) The purchasing behavior of students towards comic books / Mohd. Fadzizul Hairie Abu Talib. (2007) [Student Project] Physical item is in process (Submitted)

Abu Zaki, Ahmad Tarmizi (2019) Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki. (2019) [Student Project] (Unpublished)

AbuKhalifeh, Ala`a Nimer and Mat Som, Ahmad Puad (2016) Customer Perceptions of Service Quality in Luxury Hotels in Jordan / Ala`a Nimer AbuKhalifeh and Ahmad Puad Mat Som. (2016) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8 (2). pp. 36-44. ISSN 1985-8914 , 2590-3837

Achong @ Asmat, Norsyamimi Aqilah (2013) Customer satisfaction and loyalty towards online shopping : a survey of online shopping via social network among publics / Norsyamimi Aqilah Achong @ Asmat. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Adam, Afzainizah (1999) An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. (2007) [Student Project] (Unpublished)

Adam, Norhazlinda and Mohd Sukiman, Siti Najihah (2013) The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman. (2013) [Student Project] (Unpublished)

Adam, Nur Farah Ain (2021) Case Study : Ainaa Beauty / Nur Farah Ain Adam. (2021) [Entrepreneurship Project] (Unpublished)

Adam, Siti Aisyah and Nasir, Syahirah (2013) The study on factors affecting customer loyalty by using internet banking: case study at Legoland Malaysia Taman Tema Sdn Bhd / Siti Aisyah Adam and Syahirah Nasir. (2013) [Student Project] (Submitted)

Adekunle, Usman Abdulfatah and Mohammed Manzuma, Buhari and Stanley, Andrew Mhya (2020) Assessment of energy efficiency of customer care buildings of telecommunications companies in selected towns in Nigeria / Usman Abdulfatah Adekunle, Buhari Mohammed Manzuma and Andrew Mhya Stanley. (2020) Built Environment Journal (BEJ), 17 (1). pp. 1-16. ISSN 1675-5022

Adenan, Mohd Amirul (2015) Consumer’s perception towards corporate social responsibility and its impact on buying behaviour: a study of Sarawak Energy Berhad/ Mohd Amirul Adenan. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Adipradana, Rahmandika and Dharmawan, Dhiyaa Calista and Zhucheng, Shao and Annuar, Nursyamilah (2023) Creating customer preferences for online marketplace promotional strategy: a survey of youth in Malaysia during the COVID-19 pandemic / Rahmandika Adipradana … [et al.]. (2023) Jurnal Intelek, 18 (2): 15. pp. 150-162. ISSN 2682-9223

Admodisastro, Dian Anggraini (2013) User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Adnan, Asnita (2007) A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan. (2007) [Student Project] Physical item is in process (Submitted)

Adnan, Muhamad Sahidan (2013) The effectiveness of micro financial (Ar-Rahn) towards empowering the small muslim entrepreneur in Kelantan / Muhamad Sahidan Adnan. (2013) [Student Project] (Unpublished)

Adus, Azri Aidi (2016) Customer purchase intention towards sports fitness supplement products / Azri Aidi Adus. (2016) [Student Project] (Unpublished)

Adzahar, Khairul Azfar and Saharan, Mohd Shafiz and Jamaludin, Mohd Fazil (2021) Gender as a moderating variable of e-payment / Khairul Azfar Adzahar ... [et al.]. (2021) FBM Insights, 4: 22. pp. 67-68. ISSN 2716-599X

Adzi, Kamal and Paulus Jidwin, Agnes (2008) Low preference for Sabah Tea by domestic consumers in Kota Kinabalu, Sabah, Malaysia / Kamal Adzi and Agnes Paulus Jidwin. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Adzri, Wan Azirah (2014) Perception of buying preference among customers towards 'Pasar Tani' and hypermarket: a case study of federal agricultural marketing authority (FAMA) / Wan Azirah Adzri. (2014) [Student Project] Physical copy is available on shelf

Aflus, Mohd Ammar and Mohd Aripin, Siti Nurul Hidayah (2014) A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. (2014) [Student Project] (Unpublished)

Ag Ali, Ag Sharil (2014) Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali. (2014) [Student Project] Physical item is in process (Unpublished)

Ag Damit, Ashraf (2006) A study on purchasing behavior of UiTM Sabah's students of men's wallets / Ashraf Ag Damit. (2006) [Student Project] Physical item is in process (Submitted)

Ag Jeman, Dg Nurul Farhanah (2016) Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Ahmad, Halim (2017) Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad. (2017) Borneo Akademika, 2 (1). pp. 52-60. ISSN 2462-1641

Agam, Darel Nicol Luna and Usin @ Husin, Ymma Fatzrin (2013) Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Agam, Darel Nicol Luna and Usin @ Husin, Ymma Fatzrin (2013) Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. Physical copy is available on shelf

Agiu, Vaneitta (2020) Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. (2020) [Student Project] (Unpublished)

Agus, Arawati and Hassan, Za’faran (2006) An empirical study on the relationships between tqm practices and overall service performance: The case of a public service sector in Malaysia / Arawati Agus and Za’faran Hassan. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 51-63. ISSN 0128-5599

Agustina, Mia Fitri and Finthariasari, Meilaty and Permayanti, Yeyen (2023) The effect of perceived value through brand image on the decision to purchase an iPhone at by phone shop, Bengkulu City / Mia Fitri Agustina, Meilaty Finthariasari and Yeyen Permayanti. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 84. (Submitted)

Ahamad, Aini Najihah and Mohd Jafri, Nor Khanim (2019) The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri. (2019) [Student Project] (Unpublished)

Ahmad, Abdul Mohammad (2006) A study on factor contribute to customer satisfaction towards Burger King restaurant Damai Plaza outlet / Abdul Mohammad Ahmad. (2006) [Student Project] Physical item is in process (Submitted)

Ahmad, Ahmira Aznin (2010) Customer perceived satisfaction among foreign broadband user of Maxis Communication Berhad / Ahmira Aznin Ahmad. (2010) [Student Project] (Unpublished)

Ahmad, Aizuddin Norhafiz (2006) A study on purchasing behavior of UiTM Sabah's male students towards jeans / Aizuddin Norhafiz Ahmad. (2006) [Student Project] Physical item is in process (Submitted)

Ahmad, Asdilla (2016) The determinants of consumer's intention towards e-shopping among teachers at SMK Aminuddin Baki / Asdilla Ahmad. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Ahmad, Azlina (1999) A study on customer satisfaction towards seminar package offered by Hotel Seri Malaysia Sungai Petani / Azlina Ahmad. (1999) [Student Project] (Submitted)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

Ahmad, Marliza (2001) The effectiveness of sales promotion tools in enhancing sales: a study on Usahasama Proton-DRB Sdn. Bhd (USPD). (2001) [Student Project] (Unpublished)

Ahmad, Nabila (2018) Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. (2018) [Student Project] (Unpublished)

Ahmad, Noor Azleen (2013) A study on customer's perception towards the effectiveness of entrepreneurial training conducted by SIRIM Sabah / Noor Azleen Ahmad. (2013) [Student Project] (Unpublished)

Ahmad, Noor Hafirdaus (2014) Awareness of Lembah Bujang Archaeology Museum: a case study at Sungai Petani, Kedah / Noor Hafirdaus Ahmad. (2014) [Student Project] Physical item is in process (Submitted)

Ahmad, Nor'aini (2005) Consumers' perception towards takaful medical and health insurance plan / Nor'aini Ahmad. (2005) [Student Project] Physical copy is available on shelf

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

Ahmad, Norsiah and Ghazali, Norfazlina and Abdullah, Mohamad Fariz and Nordin, Raslan and Mohd Nasir, Intan Najihah and Mohd Farid, Nur Amira (2020) Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

Ahmad, Roshdi (2017) Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ahmad, Shamsul Kamal (2000) The study on customers’ perception towards the quality of customer saving services at Tabung Haji Kuala Terengganu / Shamsul Kamal Ahmad. (2000) [Student Project] (Submitted)

Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. (2018) [Student Project] (Unpublished)

Ahmad, Suhaimi (2010) Consumers preference toward broadband service / Suhaimi Ahmad. (2010) [Student Project] Physical item is in process (Submitted)

Ahmad, Zulaiha and Azizan, Farah Lina and Kassim, Shamshul Anaz and Ibrahim, Ima Ilyani and Zailani, Muhammad Amirul Afiq (2024) Muslim young consumer intention to purchase halal cosmetic and personal care products / Zulaiha Ahmad ... [et al.]. (2024) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 42-54. ISBN 9772682784004

Ahmad, Zulaiha and Azizan, Farah Lina and Mohd Shuib, Nor Atiqah and Md Nor, Mohamad Niza and Mat Noor, Ahmad Nizan (2022) Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]. (2022) Advances in Business Research International Journal (ABRIJ), 8 (1): 13. pp. 10-20. ISSN 2462-1838

Ahmad Kaswan, Nur Farhah (2018) Factors that influence the effectiveness level of social media usage among sales people in enigma consulting group/ Nur Farhah Ahmad Kaswan. (2018) [Student Project] (Unpublished)

Ahmad Khan, Hafizah Hammad and Mohd Yusof, Noorlailahusna and Ahmad@Ahmad Jali, Fathiyah (2024) Buy now, pay later: balancing convenience and caution in consumer finance / Hafizah Hammad Ahmad Khan, Noorlailahusna Mohd Yusof and Fathiyah Ahmad @ Ahmad Jali. (2024) Bulletin. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.

Ahmad Munir, Hafizah (2015) The impact of service quality of Celcom broadband towards customer satisfaction in Sabah Market / Hafizah Ahmad Munir. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Ahmad Nizar, Ahmad Syafiq and Khalid, Asmah (2011) Satisfaction of student towards contribution of UMS Library in supporting learning environment process. Case study : Final Year Bachelor students from School of Economy / Ahmad Syafiq Ahmad Nizar and Asmah Khalid. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Ahmad Ramli, Faten Aisyah (2021) Understanding consumer adoption of QR-code based e-wallet services: an extended UTAUT 2 approach / Faten Aisyah Ahmad Ramli. (2021) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal

Ahmad Salim, Nurul Azzati Faraain (2010) A study on financial performance of selected insurance companies in Malaysia / Nurul Azzati Faraain Ahmad Salim. (2010) [Student Project] (Unpublished)

Ahmad Sanusi, Nor Suriatee and Ahmad Tajuaripin, Nur Sahira (2019) The influence of marketing strategy (4Ps) towards fast food consumption among UiTM Dungun students / Nor Suriatee Ahmad Sanusi and Nur Sahira Ahmad Tajuaripin. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ahmad Subki, Nur Nadia Nazeera (2018) The relationship between service quality (SERVQUAL) and customer satisfaction towards unsought product: a case study of Icon Future Home / Nur Nadia Nazeera Ahmad Subki. (2018) [Student Project]

Ahmad Sufian, Anis Suhaila (2018) Customers' purchase intention of new product from UMORIE Company / Anis Suhaila Ahmad Sufian. (2018) [Student Project]

Ahmad Sufian, Anis Suhaila (2018) Customers' purchase intention of new product from Umarie Company / Anis Suhaila Ahmad Sufian. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Ahmad Tajudin, Muhammad Taqiuddin (2019) Factor influencing attitude towards online shopping in Pasir Mas Kelantan / Muhammad Taqiuddin Ahmad Tajudin. (2019) [Student Project] (Submitted)

Ahmad Tamizi, Muhd Saifullah Musadad (2015) Factor influence decision international tourist towards Tabung Haji Islamic concept / Muhd Saifullah Musadad Ahmad Tamizi. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Ahmad Yani, Farah Amrina (2019) Factors affecting the intention to purchase halal products among customers / Farah Amrina Ahmad Yani. (2019) [Student Project] (Submitted)

Ahmad Zubir, Nasuha Husna (2018) The effect of loyalty programmes on customers retention among Alamanda shopping centre shoppers / Nasuha Husna Ahmad Zubir. (2018) [Student Project] (Unpublished)

Ahmad Zulkifle, Farah Wahida (2006) Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. (2006) [Student Project] (Unpublished)

Ahmad@ Taufik, Izuati and Mohamed, Abdul Malek and Talib, Mohd Sharom (2008) Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Ahmed, Asma Abdurasak (2022) The impact of social media communication, brand loyalty, and brand preference on young generation repurchase intention: the moderating role of brand trust / Asma Abdurasak Ahmed. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Aidala, Qadaffy M. T. (2006) Purchasing behaviour of UiTM Sabah students on soap / Qadaffy M. T. Aidala. (2006) [Student Project] Physical item is in process (Submitted)

Aidi Zamri, Azira Farhana (2019) Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. (2019) [Student Project] (Unpublished)

Airuddin, Nurfadhli Ikram and Ahmad Shukor, Nurul Nabbila and Sagidon, Feryonica (2018) Assessing the customer waiting problem at Kfry Urban Korean, IOI Mall Putrajaya / Nurfadhli Ikram Airuddin, Nurul Nabbila Ahmad Shukor and Feryonica Sagidon. (2018) [Entrepreneurship Project] (Unpublished)

Ajes, Dewi Asyikin and Awang Suhai, Dayangku Siti and Sahdi, Abdul Jabbar and Mitol, Winnie (2012) Fundamental of Entrepreneurship ENT300 Yunibasaru Mee / Dewi Asyikin Ajes... [et al.]. (2012) [Entrepreneurship Project] Physical copy is available on shelf (Unpublished)

Ajin, Annette Evangeline (2016) Customer satisfaction towards service delivery of the District Office of Papar / Annette Evangeline Ajin. (2016) [Student Project] (Unpublished)

Akir, Oriah (Dr) and Malie, Senian (2008) Service quality determinants and customer satisfaction : A pilot study on the front line staff of UiTM Sarawak / Oriah Akir ... [et al.]. (2008) [Research Reports] Physical copy is available on shelf (Unpublished)

Akmal Roslam, Aniq Izzat (2021) Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Aksah, Sauza (2016) Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah. (2016) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Albert, Florence (2016) Awareness on halal food among consumers in Kuching / Florence Albert. (2016) [Student Project] Physical copy is available on shelf (Submitted)

Ali, Jurainah and Roslin, Hanis Amirah and Alias, Aidi Azhar (2022) Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias. (2022) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Ali, Nelson (2014) A study on customer perception of services quality towards Pejabat Daerah Keningau Sabah / Nelson Ali. (2014) [Student Project] Physical item is in process (Submitted)

Ali, Norhidayah and Andin Salamat, Azni Syafena and Zainal Abidin, Nor Zaini (2021) Website quality: its impact on the users / Norhidayah Ali ... [et al.]. (2021) FBM Insights, 4: 8. pp. 18-20. ISSN 2716-599X

Ali, Norhidayah and Mohamed Isa, Zuraidah and Ibrahim, Dahlia (2020) As a matter of convenience? / Norhidayah Ali, Zuraidah Mohamed Isa and Dahlia Ibrahim. (2020) In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 31-32. ISBN 2716-599X (Submitted)

Ali, Norhidayah and Mohamed Isa, Zuraidah and Ibrahim, Dahlia (2021) The digital era: will you trust me? / Norhidayah Ali ... [et al.]. (2021) FBM Insights, 3: 20. pp. 70-71. ISSN 2716-599X

Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) [Research Reports] (Unpublished)

Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. (2011) [Research Reports] (Unpublished)

Ali, Siti Meriam and Shaharudin, Mohd Rizaimy and Anuar, Azyyati (2013) Predictors of career success: a study among academic staff in northern region, Malaysia / Siti Meriam Ali, Mohd Rizaimy Shaharudin, Azyyati Anuar. (2013) [Research Reports] (Unpublished)

Ali, Zahidana (2015) An examination on the customer complaint medium towards customer satisfaction at Sabah Electricity Sdn Bhd Kota Kinabalu / Zahidana Ali. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Ali Munawar, Syahirah (2021) Drinking water preference among students in UiTM Perlis using fuzzy AHP / Syahirah Ali Munawar. (2021) [Student Project] (Unpublished)

Aliamis, Annypriscillia (2014) Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Alias, Rosmaliza (2014) The effect of brand equity on consumer purchase intention : a study of SMEs frozen food product in Kota Bharu / Rosmaliza Alias. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Amari, Ruhaidah (1998) A study of customer satisfaction in the scope of domestic customer of TNB Pasir Gudang / Ruhaidah Amari. (1998) [Student Project] (Submitted)

Amat, Azian Hanim (1999) A study on customers’ perception towards quality services provided by Telekom Cellular Sdn. Bhd. - TM Touch, base on their expectation and the actual performance / Azian Hanim Amat. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ambak, Azlinah (1999) The effectiveness of continuos training programs in PPIIKT lead to customer service quality / Azlinah Ambak. (1999) [Student Project] (Submitted)

Ambia, Norafidah (2001) Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. (2001) [Student Project] (Unpublished)

Aminudin, Anis Adilah (2020) Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. (2020) [Student Project] (Unpublished)

Amir, Amirah Aisyah and Mohd Rosidi, Nur Haziyah (2018) Food safety knowledge, attitude and practice awareness among food consumer at The Chicken Rice Shop, Tesco Mutiara Damansara / Amirah Aisyah Amir and Nur Haziyah Mohd Rosidi. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Amir, Nur Afiqah (2018) The relationship between organisational silence and organisational citizenship behaviour among employees at Sarawak Energy Berhad / Nur Afiqah Amir Hamzah. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Amir, Nur Azreeni Farhana (2013) Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

Amir, Nur Hidayah and Rahim, Nur Zunaidah (2019) Food preference pattern based on food groups towards healthy eating habits among adolescence in UiTM Terengganu / Nur Hidayah Amir and Nur Zunaidah Rahim. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Amir, Shahiela (2010) An empirical of study on consumer behavior in purchasing green label products / Shahiela Amir. (2010) [Student Project] Physical item is in process (Submitted)

Amir Husain, Sofiah and Mohamad Shah, Erni and Yasib, Sheery Hazmah (2023) Customer bera vioural intention towards 100% digital water bill payment: a case of Ranhill SAJ Mersing agency / Sofiah Amir Husain, Erni Mohamad Shah and Sheery Hazmah Yasib. (2023) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Amirsah, Noorhamisah (2012) Discovering customer readiness from normal conventional banking services to internet banking services in Kota Kinabalu Sabah / Noorhamisah Amirsah. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. (2007) [Student Project] (Unpublished)

Amit, Abdul Wahid (2005) Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit. (2005) [Student Project] Physical copy is available on shelf (Unpublished)

Amjah, Hussainie (2008) Research report on purchasing behavior of UiTM Sabah students on pendrive / Hussainie Amjah. (2008) [Student Project] Physical item is in process (Submitted)

Amping, Abong and Bosri, Mohd Johar and Abdul, Abdul Talib and Nasaruddin, Noor Azmi and Wan Ibrahim, Wan Azhar and Husin, Nawawi (1992) Masalah dan prospek perkhidmatan bas dua tingkat di Lembah Kelang / Abong Amping ... [et al.]. (1992) [Student Project] Physical copy is available on shelf (Unpublished)

Amrahi, Amril Mu’idzuddin and Abd Kader, Ainul Amri and Jaafar, Safiuddin and Muhammad, Ridzuan and Rashid, Mohd Hazwan (2009) Business Plan : FUTSTYLO / Amril Mu’idzuddin Amrahi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Amran, Azira and Makhtar, Nurul Akhmar Asmidar and Syed Hazani, Syed Ahmad Asyraf (2012) Students satisfaction in foods by cafeteria of UiTM Dungun / Azira Amran, Nurul Akhmar Asmidar Makhtar & Syed Ahmad Asyraf Syed Hazani. (2012) [Student Project] (Unpublished)

Amran, Nurulazua (2017) The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Andin Salamat, Azni Syafena and Ali, Norhidayah and Mohamed Isa, Zuraidah (2010) Customer behavior towards online shopping / Azni Syafena Andin Salamat...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Andong, Hamidah (2009) Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong. (2009) [Student Project] (Unpublished)

Andrew, Anderson Joenial (2014) Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Andrew, Jasmine Vivienne and Ambad, Sylvia @ Nabila Azwa and Wong, Nur Syahidah Abdullah and Nordin, Sakka and Karen, Esther Tan (2021) A systematic review of e-wallet usage intention: integrating UTAUT2 with perceived security / Jasmine Vivienne Andrew ... [et al.]. (2021) Jurnal Intelek, 16 (1): 15. pp. 124-133. ISSN 2682-9223

Andrias, Rixon Melvelle Purchasing behavior of UiTM Sabah student on socks / Rixon Melvelle Andrias. [Student Project] Physical item is in process (Submitted)

Anin, Gloria Ann and Usop, Yusmanizza Marlinny (2014) Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop. (2014) [Student Project] (Unpublished)

Anuar, Ahmad Nazrin Aris and Ahmad, Habibah and Jusoh, Hamzah and Hussain, Mohd Yusof (2012) Pembentukan destinasi mesra pelancong: kajian faktor di peringkat makro / Ahmad Nazrin Aris Anuar … [et al.]. (2012) In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 359-368.

Anuar, Jazira and Musa, Mushaireen and Khalid, Khazainah and Abu Bakar, Siti Khuzaimah and Abd. Majid, Hayati Adilin (2018) Online hotel reservations: accessing factors influencing customers attitude and behaviours / Jazira Anuar ... [et al.]. (2018) e-Academia Journal, 7 (2). pp. 1-9. ISSN 2289 - 6589

Anuar, Puteri Aliah Farhana and Jamal, Juliana (2016) The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal. (2016) [Student Project] (Unpublished)

Anwar, Nuarain (2022) The determinants factors that affect purchase intention of counterfeit: a study of economic benefit counterfeit, hedonic benefit counterfeit and materialism predictors / Nuarain Anwar. (2022) [Research Reports] Digital copy is downloadable on MyKM Portal Digital copy is available in CD Physical item is in process (Unpublished)

Anwar, Rita Aulia (2006) Majlis Amanah Rakyat: a study on the deferred payment among MARA borrowers in Ranau, Kota Kinabalu / Rita Aulia Anwar. (2006) [Student Project] Physical item is in process (Submitted)

Apat, Ringgan (2008) Magazine advertisement : to what extent does it influence purchasing behavior regards cosmetics among career women in Kota Kinabalu / Ringgan Apat. (2008) [Student Project] Physical item is in process (Submitted)

Apik, Kristal Astley (2014) Purchase intention after crisis: the mediating role of social media / Kristal Astley Apik. (2014) [Student Project] Physical item is in process (Submitted)

Apriliana, Ria and Amalia, Alvien Nur (2023) The effects of Islamic marketing mix on millennial generation's intentions in using Islamic financial technology / Ria Apriliana and Alvien Nur Amalia. (2023) Insight Journal (IJ), 10. pp. 242-256. ISSN 2600-8564

Arbaen, Nurjannah (2018) Factors influencing consumers' preference on choosing hybrids cars : a case study of greater Tampin OTO Sdn.Bhd (GTO Honda Tampin) / Nurjannah Arbaen. (2018) [Student Project]

Ardiansa, Darwansyah (2013) A survey on 4P's perspective : factors influencing the customers in their supermarket choices / Darwansyah Ardiansa. (2013) [Student Project] Physical item is in process (Submitted)

Ardiansah, Muhammad Noor and Azmi, Nabilla Nur and Anisykulillah, Indah (2024) Understanding determinants of use behavior of e-payment: an analysis of the success of the system during a pandemic / Muhammad Noor Ardiansah, Nabilla Nur Azmi and Indah Anisykulillah. (2024) Management & Accounting Review (MAR), 23 (1): 14. pp. 413-436. ISSN 2550-1895

Ariff Fadzilah, Nurul Nabilla (2022) The impacts of zakat distribution to social development at Klang, Selangor / Nurul Nabilla Ariff Fadzilah. (2022) [Student Project] (Submitted)

Ariffin, Nurul Farseha (2020) Factor influencing guests’intention to stay at green hotel / Nurul Farseha Ariffin. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Aripin, Ariff Haiqal (2017) Students` perceptions on the service quality of Tun Mamat Hostel / Ariff Haiqal Aripin. (2017) [Student Project] (Submitted)

Aripin, Sarmila (2008) A study on consumer perception and acceptance towards family takaful / Sarmila Aripin. (2008) [Student Project] Physical item is in process (Submitted)

Arma'in, Syaizatul Amira (2018) A study on service management strategy towards customer retention in provet group of companies Sdn. Bhd. / Syaizatul Amira Arma'in. (2018) [Student Project] (Unpublished)

Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. (2013) [Student Project] (Unpublished)

Arunnaa, Sivapathy and Safwan Marwin, Abdul Murad (2021) The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad. (2021) Voice of Academia (VOA), 17 (2): 1. pp. 1-10. ISSN 2682-7840

Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. (2007) [Student Project] (Unpublished)

Ashrul Annuar, Mohamad Aidid Muqashim and Wan Ab Manaf, Wan Ayu Nasuha (2018) Online shopping behavior among the students in Asian Institute of Medicine Science Technology (Malaysia) AIMST Semeling Campus, Kedah. / Mohamad Aidid Muqashim Ashrul Annuar and Wan Ayu Nasuha Wan Ab Manaf. (2018) [Student Project] (Submitted)

Asim, Norasimah (2014) The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) [Student Project] (Unpublished)

Asim Mindar, Norwin (2006) The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on pen / Norwin Asim Mindar. (2006) [Student Project] Physical item is in process (Submitted)

Asin, Azianun (2010) A study on consumer behavior: consumers purchasing behavior toward green products / Azianun Asin. (2010) [Student Project] Physical item is in process (Submitted)

Asirop, Fazilah (2004) A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. (2004) [Student Project] (Unpublished)

Asli, Mohamad Faizzuddin (2018) Factors influencing customer purchase intention in shopping mall among millennials at Plaza Pelangi / Mohamad Faizzuddin Asli. (2018) [Student Project] (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

Asmuni, Shahariah and Yusoff, Sabariah and Mohd Jafri, Nur Liyana Asyiqin (2021) Predictors of intention to use reusable drinking straw: A case study in Selangor / Shahariah Asmuni, Sabariah Yusoff and Nur Liyana Asyiqin Mohd Jafri. (2021) Journal of Emerging Economies and Islamic Research (JEEIR), 9 (2). pp. 88-101. ISSN 2289-2559

Asri, Nurazrina (2012) A study on customer relation management, customer relationship, satisfaction and loyalty towards Sutera Harbour Resort / Nurazrina Asri. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Atan, Nur Nadiah and Saimi, Siti Talha (2013) Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi. (2013) [Student Project] (Unpublished)

Atan, Nurulain (2010) The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Awang, Anum Suraya (2017) Factors that influence the purchasing decision for residential house in Batu Pahat / Anum Suraya Awang. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Awang, Che Zaituhanas (1999) A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang. (1999) [Student Project] (Submitted)

Awang, Siti Fatimah Lailatul Qadrina (2010) A study on customer's perception and feedback towards Usukan Cove Lodge in Kota Belud / Siti Fatimah Lailatul Qadrina Awang. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

Awang, Siti Roszariah (2008) A study on consumer perception towards hypermarkets in Kota Kinabalu / Siti Roszariah Awang. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Awang, Zaimatul (2013) Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. (2013) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal

Awang Gani, Dayangku Horiah (2018) User acceptance of an electronic record keeping system: a case of Sarawak state government / Dayangku Horiah Awang Gani. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Awang Razli, Izyanti (2020) An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli. (2020) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Awang Yak, Noorazreen Laily (2011) Study on the user's satisfaction towards library services at Penang Public Library Cooperation (PPLC) / Noorazreen Laily Awang Yak. (2011) [Student Project] Physical item is in process (Submitted)

Ayob, Mastura (2004) Customer expectations towards semi-detached and bungalow house in Bukit Indah (Johor) Sdn Bhd / Mastura Ayob. (2004) [Student Project] (Unpublished)

Ayub, Aynul Haydirah and Nik Muhammad Naziman, Yusrina Hayati and Samat, Muhammad Faizal (2018) Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat. (2018) Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 17-26. ISSN 2462-1838

Azali, Mohammad Izat and Zabmir, Muhammad Azim (2015) Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. (2015) [Student Project] (Unpublished)

Azali, Rosliana (2009) Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali. (2009) [Student Project] (Unpublished)

Azhan Zamiry, Aliff (2019) Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. (2019) [Student Project] (Unpublished)

Azhar, Faiqah Azmin (2017) Factors of repurchase intention for online shopping among the staff at Pelabuhan Tanjung Pelepas / Faiqah Azmin Azhar. (2017) [Student Project] (Submitted)

Azhar, Nur Athira (2020) Factors affecting customer behavior towards online hotel reservation among hotel guests / Nur Athira Azhar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. (2019) [Student Project] (Unpublished)

Azis, Ahmad Zamie and Kasmunee, Mohd Farhan and Ahmad, Jasmine (2010) Measuring health care quality in public hospitals / Ahmad Zamie Azis...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Aziz, Anidah and Ibrahim, Lina Mazwein and Sahudin, Zahariah (2009) Importance of service quality dimensions at guest arrival area implements by five stars hotel in Seri Kembangan and Putrajaya / Anidah Aziz, Lina Mazwein Ibrahim and Zahariah Sahudin. (2009) [Research Reports] (Unpublished)

Aziz, Maswadi and Nawi, Mohd Nazrin (2014) A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi. (2014) [Student Project] (Unpublished)

Aziz, Nur Ashiqin and Jamal, Nur Fazirah (2017) Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal. (2017) [Student Project] (Unpublished)

Aziz, Nurul Suhada and Mohd Noor, Nurhaifa Izzaty Azira and Md Faisal, Nur Amira Shahida and Sharidi, Nur Syafiqa (2021) The best online shopping website using fuzzy TOPSIS approach / Nurul Suhada Aziz ...[et al.]. (2021) Journal of Mathematics and Computing Science (JMCS), 7 (2). pp. 141-149. ISSN 0128-0767

Aziz, Nurulnadwan and Jalis, Mohd Hairi and Abu Kassim, Abd Razak (2020) Conceptual data model of International Research, Innovation, Conference and Competition (IRICC) system / Nurulnadwan Aziz, Mohd Hairi Jalis and Abd Razak Abu Kassim. (2020) [Research Reports] Physical copy is available on shelf (Submitted)

Azizan, Noor Aliana (2018) Factors influencing youth awareness on cosmetics products quality in lnstitut Latihan Kementerian Kesihatan Malaysia, Sungai Petani Kedah / Noor Aliana Azizan. (2018) [Student Project] Physical item is in process (Unpublished)

Azizan, Nurhafizah and Sokman, Yusnita (2024) Exploring reading habits and attitudes among undergraduate students at Malaysian public university / Nurhafizah Azizan and Yusnita Sokman. (2024) Borneo Akademika, 8 (1). pp. 74-84. ISSN 2735-2250

Azizi, Aisarizzat (2017) Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi. (2017) [Student Project] (Unpublished)

Azizi, Nurulhuda (2015) The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi. (2015) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Azizi Umar, Nur Azie (2019) Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar. (2019) [Student Project] (Unpublished)

Azlan, Muhammad Afif (2016) Customer perceptions towards local cocoa product / Muhammad Afif Azlan. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Azlan, Zeffy Azreen (2017) The relationship between online banking practices and consumer trust at Faculty of Medicine Universiti Teknologi MARA, Sg. Buloh Campus / Zeffy Azreen Azlan. (2017) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Azli, Ayunajihah and Mohd Zulkfli, Nurfatin Amirah (2021) Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Azman, Amirul Asyraf (2018) The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Azman, Asmizatie and Mansor, Liana and Mohamad Yusoff, Najihah (2015) A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Azman, Nur Asma Diyana and Karim, Nurashikin (2017) The concept of homestay on food sources and food preparation / Nur Asma Diyana Azman and Nurashikin Karim. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Azman, Nurazimah (2016) Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Azman, Zaharoff (1998) A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman. (1998) Degree thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Azmi, Muhamad Azhar Parid (2007) The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. (2007) [Student Project] (Unpublished)

Azmi, Nurul Ain Hazirah (2017) Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi. (2017) [Student Project] (Unpublished)

Azmi, Syafiq Aqmal (2017) The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Azmin, Alya Izzatti and Azmi, Nik Nur Amalin Nadia and Abd Rashid, Nurfarain Hafifie (2018) Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

B

Baba, Noradzhar (2021) Customers acceptance and usage, purchase behaviour and post purchase behaviour of self- ordering kiosk technology in quick-service restaurants: moderating roles of perceived safety risk and age generation / Noradzhar Baba. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Bacamante, Shekina Rejean M. and Campos, Karl P. (2024) Consumer's intentions towards e-wallets in the Philippines: a systematic literature review / Shekina Rejean M. Bacamante and Karl P. Campos. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (2). pp. 19-28. ISSN 0128-7494

Bacho, Sitti Hajar Anisah Factors affecting consumers' behavior towards Islamic home financing in Bank Islam (M) Berhad Kota Kinabalu, Sabah / Sitti Hajar Anisah Bacho. [Student Project] Physical item is in process (Unpublished)

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. (2018) [Student Project] (Unpublished)

Badrul Hisham, Nurdiyana Madihah (2019) Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. (2019) [Student Project] (Unpublished)

Badrul Hisyam, Ahmad Irfan and Mark Sharizal, Muhammad Afiq Dhiyaulhaq (2021) Factor affecting customer intention to buy street food in Kuala Terengganu / Ahmad Irfan Badrul Hisyam and Muhammad Afiq Dhiyaulhaq Mark Sharizal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Bagah, Casey Brent (2014) The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah. (2014) [Student Project] (Unpublished)

Baharin, Mohamad Haziq Izzuddin (2021) Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Baharin, Mohamad Haziq Izzuddin and Zulkifly, Muhammad Izzat and Shahril, Zurena@Rena (2024) Customer online purchase behavior on food delivery applications: a conceptual paper / Mohamad Haziq Izzuddin Baharin, Muhammad Izzat Zulkifly and Zurena@Rena Shahril. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 219-243. ISSN 1985-8914 ; 2590-3837

Baharuddin, Kamilah (2000) A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Baharudeen, Abdul Faris (2015) Stress level among nurses at Batu Pahat / Abdul Faris Baharudeen. (2015) [Student Project] (Unpublished)

Baharudin, Nur Athirah (2020) Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Baharum, Akma Farhan (2021) Understanding of halal concept among culinary students at UiTM Dungun / Akma Farhan Baharum. (2021) [Student Project] (Submitted)

Baharun, Muhammad Nasrun Syahmi (2019) Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. (2019) [Student Project] (Unpublished)

Baharun, Norhayati and Md Radzi, Rahah and Mat Radzi, Siti Hajar and Hamzah, Mohd Faizal (2017) Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]. (2017) e-Academia Journal, 6 (1). pp. 271-283. ISSN 2289-6589

Bahillah, Magrate and Anthony, Margaret (2009) Customer perception towards the new concept of counter service at Immigration Labuan / Magrate Bahillah @ Margaret Anthony. (2009) [Student Project] Physical item is in process (Submitted)

Bahmad Fuad, Rashida (1998) A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad. (1998) Degree thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Bahrin, Nurul Ummira and Musa @ Ngah, Siti Aminah and Mohamad Nor, Siti Masayu and Kamaluddin, Suhana Zuryati and Ahmad, Yusli Farhana (2008) Business Plan : Tadika Didik Murni / Nurul Ummira Bahrin ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Bakar, Ahmad and Hashim, Mohamad and Ali, Juha and Othman, Mohd. Arif and Ahmad, Abu Bakar (1986) Satu kajiselidik mengenai sambutan pengguna setempat terhadap Pasaraya Baitulmal Sentul, Wilayah Persekutuan / Ahmad Bakar...[et al.]. (1986) [Student Project] Physical item is in process (Unpublished)

Bakar, Ahmad Naqiyuddin and Jaafar, Harlina Suzana and Matulidi, Nornadia (2019) Asessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar & Nornadia Matulidi. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Malaysia, p. 25.

Bakar, Ahmad Naqiyuddin and Jaafar, Harlina Suzana and Matulidi, Nornadia (2019) Assessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar and Nornadia Matulidi. (2019) Insight Journal (IJ), 5 (1). pp. 1-8. ISSN 2600-8564

Bakar, Alina (2015) A study of visitor perception towards security bracelet for children in KidZania, Kuala Lumpur / Alina Bakar. (2015) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Bakar, Nurhuda (2018) Macroeconomic factors that influence net consumption in Malaysia / Nurhuda Bakar. (2018) Degree thesis, thesis, UiTM Cawangan Johor. Physical copy is available on shelf

Bakari, Seri Astoti (2010) A study on customer behavior in the KKIA retail premises / Seri Astoti Bakari. (2010) [Student Project] Physical item is in process (Submitted)

Bakarudin, Nur Liyana (2015) Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. (2015) [Student Project] (Unpublished)

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Bakly, Farhan Nadia and Md Yusop, Hamidah and Abdullah, Nurhayaty and Mohd Lokman, Nur Syahirah (2024) Consumer online buying behavior on social media platform in Malaysia: a conceptual paper / Farhan Nadia Bakly ... [et al.]. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (2). pp. 92-101. ISSN 0128-7494

Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. (2007) [Student Project] (Unpublished)

Bakrin, Suhailie (2006) A study on purchasing behavior of UiTM Sabah's male student towards bags / Suhailie Bakrin. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

Bandi, Rusiyah (2012) The influence of money attitudes on young student consumers compulsive buying: Sabah perspective / Rusiyah Bandi. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Bansan, Muhammad Amirul Shafik (2019) Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. (2019) [Student Project] (Unpublished)

Bansan, Shaflk and Aziz, Nabila Huda (2018) Malaysian’s consumers’ preferences in purchasing pineapples: case study in Jasin, Melaka / Shaflk Bansan and Nabila Huda Aziz. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 93.

Barnabas, Cinderella (2008) A study on service awareness of EPF I-Akaun enhanced facility among EPF’s members in Kuching / Cinderella Barnabas. (2008) [Student Project] Physical copy is available on shelf (Unpublished)

Basal Bullah Ganggal, Ben Adner (2014) The factor influencing purchase intention of axe body spray among male youths in Tambunan : a perspective from sexual advertisement / Ben Adner Basal Bullah Ganggal. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Basar, Nur Aishah (2015) Antecedents of service recovery towards customer satisfaction in Kota Kinabalu City Hall / Nur Aishah Basar. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Bashir, Muhammad Arif Aizat and Azahar, Nur Aziha Rashitah and Zainol, Noorliza and Din, Norrina (2023) Stockpiling in a pandemic: how COVID-19 has changed consumers’ food purchasing behaviour / Muhammad Arif Aizat Bashir ... [et al.]. (2023) e-Academia Journal, 12 (1). pp. 1-14. ISSN 2289 - 6589

Bashir, Muhammad ‘Arif Aizat and Zaihan, Sarah and Salim, Shahrool Rezza and Osman, Mohamed Syazwan and Siregar, Juliana (2024) Safe bites on the streets: an analysis of food safety and hygiene among Shah Alam's street food vendors / Muhammad ‘Arif Aizat Bashir ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 212-226. ISSN 2289 - 6589

Basir, Muhamad Bukhari (2018) Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir. (2018) [Student Project] (Submitted)

Basir, Nur Ainulfitri Basir (2016) Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Basri, Nur Hafiza (2018) A study on marketing mix towards customer purchase intention for Azet Vision (M) Sdn Bhd / Nur Hafiza Basri. (2018) [Student Project] (Unpublished)

Bawit, Vivien (2014) The effect of switching costs and price plan on the customer loyalty : a study of mobile phone service / Vivien Bawit. (2014) [Student Project] Physical item is in process (Submitted)

Benjamin, Leezora Bathsheba and Abdul Kadir, Sitti Lelah Rabiah (2021) Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Bernard, Nicolette (2019) Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

Biki, Lencydelyn (2015) Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Binijin, Flayceana Mayverlyne (2019) Consumer attitude towards viral marketing on Facebook: a case of tourist destination in Sabah / Flayceana Mayverlyne Binijin. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Brahim, Nurferahin (2016) Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Bubudan Majalu, Brilliant (2014) The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Budi Susilo, Yudi Kurniawan (2012) A study on user acceptance of Portal Pencen JPA as one-stop information center for Malaysian silver-head community / Yudi Kurniawan Budi Susilo. (2012) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Budin, Syahir Afiq Shah (2018) Customer loyalty of takaful industry: a case in Kuala Selangor / Syahir Afiq Shah Budin. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Bujang, Nur Zariffa Syafizza (2014) Factors affecting participant's satisfaction in agromarketing: Case study of FAMA Sarawak (Kuching & Samarahan) / Nur Zariffa Syafizza Bujang. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Bujang, Romzan (2015) Relationship between client satisfactions, service quality and client perception towards the effectiveness of client consultation services / Romzan Bujang. (2015) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. Physical copy is available on shelf

Bujang, Safian (2021) Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Bujang, Saimi and Omar, Syarifah Anom and Ali Hasan, Ahmad Rozaini (2013) Penerimaan masyarakat terhadap sistem perbankan Islam di bahagian Samarahan / Saimi Bujang ... [et al.]. (2013) [Research Reports] Physical copy is available on shelf (Unpublished)

Bujang, Zamal (1999) A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Bulug, Sabariah (2012) Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

C

Chang, Flora Shumin and Liu, Chao-Chin and Chang, Chun-Yi (2024) The effect of consumer attitude towards coffee shop green practices on purchase intention / Flora Shumin Chang, Chao-Chin Liu and Chun-Yi Chang. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 531-542. ISSN 1985-8914 ; 2590-3837

Che Ab Ghani, Che Hazira (2012) Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Che Anam @ Ab Rahman, Siti Aisyah (2015) Factors affecting customer retention on internet banking in Jerteh, Terengganu / Siti Aisyah Che Anam @ Ab Rahman. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Submitted)

Che Din, Nurul Syazwani (2012) Roles of personal values in affecting consumer acceptance towards Ar-Rahnu: a study at Bank Rakyat Gong Badak / Nurul Syazwani Che Din. (2012) [Student Project] (Submitted)

Che Engku Adnan, Engku Nur Waffa (2016) Factors affecting willingness to pay for conservation fees of Kenyir Lake National Park in Terengganu / Engku Nur Waffa Che Engku Adnan. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Che Ghani, Norhafiza (2008) A study on the factors that influence Muslim customers to choose conventional pawn broking in Kota Bharu Kelantan / Norhafiza Che Ghani. (2008) [Student Project] (Unpublished)

Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. (2010) [Student Project] (Unpublished)

Che Hassan, Abdul Aziz and Yusoff, Ahmad Subhi and Muhammad, Badrul Halim and Abdul Karim, Jamaludin and Zakaria, Norehan and Abdul Rahman, Normah and Raja Amin, Raja Ziharuddin Sambutan penuntut terhadap penubuhan kedai sudut sukan Koperasi ITM Berhad / Abdul Aziz Che Hassan ... [et al.]. [Student Project] Physical item is in process (Unpublished)

Che Hassan, Nik Nor Shafini (2009) Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. (2009) [Student Project] (Unpublished)

Che Hussin, Nur Atira Nabilah (2012) Evaluation of user experience while playing educational games / Nur Atira Nabilah Che Hussin. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Che Kob, Che Noor Asma (2012) Library automated loan services among Bachelor of Administrative Science and Policy Studies students in UiTM Kedah: a study on user satisfaction and ease of use / Che Noor Asma Che Kob. (2012) [Student Project] Physical item is in process (Submitted)

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. (2006) [Student Project] (Unpublished)

Che Mohd Hashim, Azreen Jihan (2016) Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim. (2016) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Che Mohd Nawi, Che Nur Asmani Amira and Raja Yusup, Puteri Fazleen and Zainurrashid, Nurshahirah and Mohd Pisol, Nurul Husna (2022) A study of factors affecting consumer purchase behaviour towards counterfeit products / Che Nur Asmani Amira Che Mohd Nawi … [et al.]. (2022) Journal of Contemporary Social Science Research, 7 (1). pp. 27-33. ISSN 0128-2697

Che Mohd Nawi, Che Nur Asmani Amirah and Ismail, Nur Liyana and Mohd Rashidi, Nur Zur’Aini and Nik Aziz, Nik Nor Faqihah (2022) Determining the contributing factors towards consumer online purchase intention amongst university students / Che Nur Asmani Amirah Che Mohd Nawi … [et al.]. (2022) Journal of Contemporary Social Science Research, 7 (1). pp. 34-41. ISSN 0128-2697

Che Othman, Muhammad Izzul Adam and Mohamed Ecbal, Mohd Nazirul Aniq (2021) Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Che Umar, Nor Syafiqah (2021) Factors influencing acceptance of ar-rahnu: a study between customers in Bank Rakyat Perak and quantitative structure / Nor Syafiqah Che Umar. (2021) [Student Project] (Submitted)

Chee Hoo, Wong and Lee, Alex and Yee Fong, Wong (2021) Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 109.

Chee Hoo, Wong and Xioayan, Liu and Subramaniam, Kumarashvari (2021) Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper / Wong Chee Hoo, Liu Xioayan and Kumarashvari Subramaniam. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 108.

Childs, Sheril Nina Nabilla (2012) A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Chim, Weng Kong and Abdul Rahman, Maria (2021) Contributing factors on customer retention for sustainability of Malaysian commercial banks / Chim Weng Kong and Maria Abdul Rahman. (2021) Voice of Academia (VOA), 17 (2). pp. 147-157. ISSN 2682-7840

Chius, Dylan Orson and Abd Razak, Nasreen Natasha and Ismail, Sara Nabila and Azeman, innin Sofea (2024) Customer intention on service robots’ technology in the hospitality industry: a study in Kuala Lumpur / Dylan Orson Chius ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 127-139. ISSN 2289 - 6589

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Dahari, Mohd Azif Fahmi and Zuhairi, Nurul Adibah Izza (2016) Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. (2016) [Student Project] (Unpublished)

Dahlan, Fatin Azureen (2017) Factors customer purchase intention towards counterfeit apparel product among lecturers of IPT in Malacca City / Fatin Azureen Dahlan. (2017) [Student Project] (Submitted)

Dahlan, Jaslin Md and Othman, Akmal Aini and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Dahlan, Nur Fatin Atirah (2015) Analysing customer preferences for Astro using Market Basket Analysis / Nur Fatin Atirah Dahlan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. Digital copy is downloadable on MyKM Portal

Damayanti, Adelia Ika and Adhiatma, Ardian and Fachrunnisa, Olivia (2020) The role of social media orientation to improve relationship quality and innovation performance in SME’s / Adelia Ika Damayanti, Ardian Adhiatma and Olivia Fachrunnisa. (2020) e-Academia Journal, 9 (2). pp. 40-52. ISSN 2289 - 6589

Damsiah, Nur Asima (2018) A descriptive study of purchase intention towards residential property : Ecoworld development group berhad in Malaysia / Nur Asima Damsiah. (2018) [Student Project] (Unpublished)

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. (2005) Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

Dasiry, Mariana (2016) The impacts of online advertising on consumer attitudes / Mariana Dasiry. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Daud, Nur Liyana Syafiqah and Dzulkafley, Anith Hanani (2021) Superfood (fruits & vegetables) that can promote weight loss towards more healthy choices in the food service industry / Nur Liyana Syafiqah Daud and Anith Hanani Dzulkafley. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

David, Michelina and Mogindol, Spencer Hedley and Bidder, Christy and Kibat, Silverina Anabelle and Fatt, Boyd Sun (2021) Youths’ intention towards Online Food Delivery (OFD) services in Kota Kinabalu / Michelina David ... [et al.]. (2021) e-Academia Journal, 10 (2). pp. 109-120. ISSN 2289 - 6589

Deraman, Fauziah and Ismail, Noralisa and Hamzah, Siti Nurhaliza and Tuan Zainudin, Tuan Zulaikha Atiqah (2021) A review of hotels’ survival strategies during COVID-19 pandemic in Malaysia / Fauziah Deraman ... [et al.]. (2021) e-Academia Journal, 10 (2). pp. 73-83. ISSN 2289 - 6589

Derasek, Norsuhana Azielya (2014) Attitude of MARA borrower towards loan repayment / Norsuhana Azielya Derasek. (2014) [Student Project] (Unpublished)

Dikar, Suhana (2015) Consumer acceptance of environmental campaign: consumer attitudes, awareness, and knowledge determinants / Suhana Dikar. (2015) [Student Project] Physical item is in process (Submitted)

Dillah, Resad (1998) A study of consumer behaviour on the increase in price of commercial sea fishes in Sarawak / Resad Dillah. (1998) [Student Project] Physical copy is available on shelf (Unpublished)

Din, Fauziah (1998) A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din. (1998) Degree thesis, thesis, Institut Teknologi MARA (ITM). Physical copy is available on shelf

Din, Nurulhaida (2004) A study on customer perception towards service quality provided by Takaful Malaysia Berhad Langkawi branch / Nurulhaida Din. (2004) [Student Project] (Unpublished)

Dio, Jessy Jeba and Abdullah, Nur Aisyah Qaleesya (2014) The influence of service quality toward customer satisfaction and trust in Sarikei Resident Office / Jessy Jeba Dio and Nur Aisyah Qaleesya Abdullah. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Doisey, Marcos (2006) Research on male underwear among UiTM Sabah branch student / Marcos Doisey. (2006) [Student Project] Physical item is in process (Submitted)

Dominic Iga, Eldawattie Lucia (2006) Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga. (2006) [Student Project] Physical copy is available on shelf (Unpublished)

Dongeh, Justin (2011) A study on customer satisfaction towards services provided by Kota Belud hotel / Justin Dongeh. (2011) [Student Project] Physical item is in process (Unpublished)

Doraisamy, Barathy and Appannan, Santhi and M Varatharajoo, Parteeban and Shanmugam, Jaya Kumar and Woo, Hooi Kuan (2022) An empirical research on factors affecting customer satisfaction towards fintech products and services in Sungai Petani, Kedah / Barathy Doraisamy ... [et al.]. (2022) Journal of Academia, 10 (2): 12. pp. 122-135. ISSN 2289-6368

Duat, Chunggat (2004) Factors that influence customers' usage of Maybank2u.com: case study of Maybank Jalan Pending, Kuching / Chunggat Duat. (2004) [Student Project] Physical copy is available on shelf (Unpublished)

Dundang, Murneh (2015) A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang. (2015) [Student Project] Physical item is in process (Submitted)

Duraim, Norafijah and Pg Awang, Dgku Atiqah Izzura (2016) Malaysian economic after the 13th General Election: pattern of household spending in Sepanggar / Norafijah Duraim and Dgku Atiqah Izzura Pg Awang. (2016) [Student Project] Physical item is in process (Unpublished)

Duyok, Nazratul Radiah (2008) The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) [Student Project] (Unpublished)

Dzulkeple, Huziela (2012) Sustainability pillars: could it be a tremendous factor on the success of Kuwait Finance House / Huziela Dzulkeple. (2012) [Student Project] (Unpublished)

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Ebon, Mohamad Dolhardhi (2007) Brand awareness, brand preference and brand loyalty of sport apparel amongst select ethnic groups in Sarawak / Mohamad Dolhardhi Ebon. (2007) [Student Project] Physical copy is available on shelf (Unpublished)

Edward A., Cindy Florence (2013) Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A. (2013) [Student Project] Physical item is in process (Unpublished)

Elone, Andrea Rachel (2015) Understanding consumers ' purchasing behavior towards online shopping in Kuching / Andrea Rachel Elone. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Embong, Fasihah (2014) Factors contributing to customer switching behavior on Malaysia’s telecommunication service providers: survey at Kuala Terengganu / Fasihah Embong. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Engku Wok Zin, Engku Ahmad Mustafa and Wan Ab Aziz, Wan Asri and Tawang, Johari (2008) Government servant’s perception toward motor islamic insurance: A case study at Dungun / Engku Ahmad Mustafa Engku Wok Zin, Wan Asri Wan Ab Aziz and Johari Tawang. (2008) [Research Reports] (Unpublished)

Erlinda, Mirza Ramadhany and Ratnawati, Alifah (2022) Increasing customer retention through digital marketing and paramedic competency with hospital brand image as intervening variable / Mirza Ramadhany Erlinda and Alifah Ratnawati. (2022) e-Academia Journal, 11 (1). pp. 42-55. ISSN 2289 - 6589

Eshak, Siti Fatimah (2018) Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak. (2018) [Student Project] (Unpublished)

Esmadol, Mohammed Irfan (2014) A study on customer expectations towards service quality of homestay in Kota Kinabalu, Sabah / Mohammed Irfan Esmadol. (2014) [Student Project] (Unpublished)

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Faat, Farhan and Shahuri, Shakuraitul Aine and Ismail, Natrah and Nik Mohd Nor, Nik Mohd Shahril and Nordin, Nakia (2019) The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]. (2019) Insight Journal (IJ), 4 (18). pp. 211-219. ISSN 2600-8564

Fadzil, Norfarizun Umira (2018) The preferences of non-muslim towards islamic banking: case study in Kedah / Norfarizun Umira Fadzil. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Faesol, Mukhidah (2014) A study on customer's satisfaction of services towards Pelaburan Mara Berhad (PMB) / Mukhidah Faesol. (2014) [Student Project] (Unpublished)

Fauad, Farrah Nur Ezza (2015) The factor that determine the attitude on hybrid car of UiTM Sabah students / Farrah Nur Ezza Fauad. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Fauzi, Anna Syazrini (2001) The effectiveness of using promotion to encourage customers in using the public transportation: study on PUTRA LRT / Anna Syazrini Fauzi. (2001) [Student Project] (Unpublished)

Fauzi, Nur Fatihah and Ali Munawar, Syahirah and Ab Halim, Huda Zuhrah (2020) Drinking water preference among students in UiTM Perlis using fuzzy AHP / Nur Fatihah Fauzi, Syahirah Ali Munawar, and Huda Zuhrah Ab Halim. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (4). pp. 27-37. ISSN 2600-8793

Febian, Flaviana Ivy (2021) The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Febian, Flaviana Ivy and Syed Annuar, Sharifah Nurafizah (2020) Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 56-61. ISSN 2550-1429

Fourzan, Nor Faziela (2018) Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Francis, Frederic (2011) Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) [Student Project] (Unpublished)

Francis, Frescilla (2015) The determinants of customer trust and satisfaction towards the online repurchase intention / Frescilla Francis. (2015) [Student Project] Physical item is in process (Submitted)

Francis, Xavier (2013) Factors that contribute consumers adoption on online shopping : a case of Inno Travel & Tour Services Sdn. Bhd. / Xavier Francis. (2013) [Student Project] Physical item is in process (Submitted)

Fredoline Sikain, Regina M. (2006) Consumers acceptance towards CKS Supermarket in Donggongon Penampang / Regina M. Fredoline Sikain. (2006) [Student Project] Physical item is in process (Submitted)

Fuad, Farah Syuhadah (2017) Electronic Word of Mouth (E-WOM) factor in social media that influence purchase intention in online business / Farah Syuhadah Fuad. (2017) [Student Project] (Submitted)

Fuad, Nor Fadillah (2011) Service quality and customer satisfaction among foreign customers towards PNB Darby Park Hotel / Nor Fadillah Fuad. (2011) [Student Project] (Unpublished)

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Gansau, Jenus Clebester (2007) The buying behaviour of the Lembaga Industri Getah Sabah's staff on mobile phone / Jenus Clebester Gansau. (2007) [Student Project] Physical item is in process (Submitted)

Gansau @ Petrus, Jenus @ Clebester (2007) A study on the buying behaviour of mobile phone by the population in the district of Tambunan / Jenus @ Clebester Gansau @ Petrus. (2007) [Student Project] Physical item is in process (Submitted)

Gapor, Suzana (2012) A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam. Physical copy is available on shelf

George, Carl (2008) Purchasing behavior of UiTM students (Sabah branch) on women's haircut / Carl George. (2008) [Student Project] Physical item is in process (Submitted)

George, Carl (2008) Sabah Credit Corporation : attractive marketing approach in sustaining customer loyalty to its executive loan facility / Carl George. (2008) [Student Project] Physical item is in process (Submitted)

George, Stephanie Unyang and Lambu, Suliza (2014) To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. (2014) [Student Project] (Unpublished)

Geraldine, Shania Jiehan and Ratri, Dianing (2022) Preliminary study of supermarket’s mobile application needs for Indonesian shopper / Shania Jiehan Geraldine and Dianing Ratri. (2022) Idealogy Journal, 7 (2): 8. pp. 76-84. ISSN 2550-214X

Gerard, Susan Yorzerica (2014) Young women reaction towards sexual appeal print media advertising (Magazines) : UiTM female students case study / Susan Yorzerica Gerard. (2014) [Student Project] Physical item is in process (Unpublished)

Ghazali, Ardilla (2018) Understanding the use of Facebook page: a case study of Minda Teguh Marketing Sdn.Bhd / Ardilla Ghazali. (2018) [Student Project] (Unpublished)

Gilbert, Joanna Badong (2015) Consumers' perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] Physical copy is available on shelf (Submitted)

Goh, Mei Ling and Ang, Elaine Hwee Chin and Tan, Seng Huat and Tay, Tiam Poh (2021) The influence of promotional mix on female consumers’ buying behaviour / Goh Mei Ling ... [et al.]. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (2). pp. 36-45. ISSN 2550-1429

Gomboyon, Vivian Dani (2015) Consumer purchase intention on local chocolate confectioneries / Vivian Dani Gomboyon. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Gotuo @ Gatuah, Jaubin (2008) A study on the consumer awareness towards sink crusher for indoor usage among staff of Jabatan Kerja Raya (JKR) at Kota Kinabalu / Jaubin Gotuo @ Jaubin Gatuah. (2008) [Student Project] Physical item is in process (Submitted)

Gulaham, Rozita (2006) Consumers perceptions on OLEMAS product promotions by Federal Agricultural Marketing Authority (FAMA) / Rozita Gulaham. (2006) [Student Project] Physical item is in process (Submitted)

H

Hadzir, Siti Hasnida (2012) Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir. (2012) [Student Project] (Unpublished)

Haili, Masri (2002) A study on consumers’ perception towards Sara-Bif Products / Masri Haili. (2002) [Student Project] Physical copy is available on shelf (Unpublished)

Haili, Noorudin (2006) Customer’s perception towards Petronas lubricant products in Bintulu District / Noorudin Haili. (2006) [Student Project] Physical copy is available on shelf (Unpublished)

Haimi, Mohd Khairol Hisham (2017) A study on consumer perception towards online purchasing behavior intention / Mohd Khairol Hisham Haimi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Hairudin, Muhamad Danial (2020) Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. (2020) [Entrepreneurship Project] (Unpublished)

Haji Ahmad Moghni, Amansahrin (2003) Research on the effectiveness of FAMA marketing strategy in respect to customer awareness on Agromas products / Amansahrin Ahmad Moghni. (2003) [Student Project] Physical copy is available on shelf (Unpublished)

Haji Akir, Hajah Oriah and Malie, Senian and Omar, Noraida (2011) Customers perception of integrity initiatives in University Technology MARA : A case study of University Technology MARA Sarawak / Hajah Oriah Haji Akir ... [et al.]. (2011) [Research Reports] Physical copy is available on shelf (Unpublished)

Halid, Khairunnisa (2006) A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. (2006) [Student Project] (Unpublished)

Halim, Solihaton Hanim (2009) TNB payment system (Billing) and customer satisfaction: a case study of TNB Banda Kaba Melaka / Solihaton Hanim Halim. (2009) [Student Project] (Unpublished)

Halim Roja, Muhammad Izzuddin (2019) The factors of package tours from umrah travel agency on customer selection in Segamat, Johor / Muhammad Izzuddin Halim Roja. (2019) [Student Project] (Submitted)

Hamad, Faarah Asmaisa (2012) The satisfaction on Takaful service quality among public in Chukai, Kemaman / Faarah Asmaisa Hamad. (2012) [Student Project] (Unpublished)

Hambari, Masitah (2014) Investigating the influencing factors on elderly's technology acceptance and use on smartphone using extended UTAUT model / Masitah Hambari. (2014) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Hamdan, Nur Shaida Fariza (2018) The influence of perceived characteristics among citizen on the intention to use e-services in local government / Nur Shaida Fariza Hamdan. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Hamid, Munirah and Abdul Jalil, Norfarisya Izleen and Rosaidi, Rabiatul Atirah and Abd Ghani, Fatimah and Wan Abd Rahman, Wan Zuhaila (2023) Factors that influence the customer behaviour dining-out in restaurant during and post COVID-19 / Munirah Hamid … [et al.]. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 68. (Submitted)

Hamidon, Ahmad Danial (2022) Understanding the importance of deferred debt repayment in Islam: a study of education financing debt (PTPTN) among UiTM Dungun, Terengganu students / Ahmad Danial Hamidon. (2022) [Student Project] (Submitted)

Hamidon, Mariam (2017) Investigating factors that influence the adoption of BYOD / Mariam Hamidon. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Hamilin, Faten Nadia (2013) Customers satisfaction on prosthetic and rehab products supplied by JB Prosthetic & Rehab supply in Kota Kinabalu area / Faten Nadia Hamilin. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Hamim, Nazirah (2018) Environment friendly products: Factors that influence the green purchase intentions among youth in Malaysia / Nazirah Hamim. (2018) [Student Project]

Hamsidin, Nur Syafika Najwa and Zulkefli, Siti Norashikin (2021) The effect of consumer awareness on food packaging labelling towards purchase intention in Kuala Terengganu / Nur Syafika Najwa Hamsidin and Siti Norashikin Zulkefli. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Hamzah, Ahmad Fadhlullah (2009) Factors that influence the selection of takaful amongst state government staff at Dungun / Ahmad Fadhlullah Hamzah. (2009) [Student Project] (Unpublished)

Hamzah, Siti Nur Hajar and Kamarolzaman, Farhana and Hussain, Suhaily (2011) Imitation goods in the fashion industry: protection for the consumers / Siti Nur Hajar Hamzah, Farhana Kamarolzaman, and Suhaily Hussain. (2011) [Student Project] (Unpublished)

Hanapi, Raemah (2014) Customers' satisfaction on internet banking services : study on conventional banks in Kota Kinabalu / Raemah Hanapi. (2014) [Student Project] (Unpublished)

Hanipah, Nor Hidayah (2017) Relationship between event quality and satisfaction among spectators at World Kite Festival / Nor Hidayah Hanipah. (2017) [Student Project] (Unpublished)

Hanizam, Hani Muhammad Hilmi (2019) Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. (2019) [Student Project] (Unpublished)

Hanizam, Nurul Nabila Syaqira and Ahmad Afip, Nadhira (2018) Factors that influence the usage of public transport among users in Butterworth / Nurul Nabila Syaqira Hanizam and Nadhira Ahmad Afip. (2018) [Student Project] (Submitted)

Harith, Muhammad Farid (2014) A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith. (2014) [Student Project] (Unpublished)

Harman, Firdaus (2019) Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman. (2019) [Student Project] (Unpublished)

Haron, Siti Aishah (2020) Measuring the effectiveness of using e-wallet / Siti Aishah Haron. (2020) [Student Project]

Harulisam, Nureen Nadzira (2022) The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Harun, Etty Harniza and Abdullah, Nor Hidayah (2011) Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 2682-7840

Harun, Etty Harniza and Ismail, Mahadzir and Anwar, Nur Aizureen (2014) Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]. (2014) [Research Reports] (Unpublished)

Harun, Norihan (2001) The study on the price perceptions towards Metrojaya customers' shopping behavior / Norihan Harun. (2001) [Student Project] (Submitted)

Hasan, Haslina (2007) Purchasing Behavior of UiTM Student Sabah Branch on Belt / Haslina Hasan. (2007) [Student Project] (Submitted)

Hasan, Haslinda (2016) Factors that affecting customer's purchase intention towards fast food in Kota Kinabalu / Haslinda Hasan. (2016) [Student Project] Physical item is in process (Submitted)

Hasan, Salmiyah (2000) Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Hashim, Ahmad Ezanee and Ismail, Faridah and Akida, Murni and Isnin, Zarina and Natasha, Khalil and Abdul Rahim, Mardhati (2011) Disabled facilities in shopping malls: Malaysian perspective / Ahmad Ezanee Hashim ... [et. al]. (2011) Business and Management Quarterly Review (BMQR), 2 (4). pp. 56-64. ISSN 2180-2777

Hashim, Aminuddin and James Kilong, Hafizan (2016) A research on the government efficiency in handling public feedback to improve their service quality (performance) in Kota Kinabalu / Aminuddin Hashim and Hafizan James Kilong. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Hashim, Muhamad Hanif (2020) The effectiveness of food delivery service during movement control order in Malaysia / Muhamad Hanif Hashim. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Hashim, Nor Hashima and Lamba, Jeffery Das and Hassan, Nina Nabiha and Wan Mohd Rozihas, Wan Nursyuhada (2022) Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]. (2022) e-Academia Journal, 11 (1). pp. 56-66. ISSN 2289 - 6589

Hashim, Nor Hashima and Yahya, Wan Kalthom and Asrul, Siti Aisyah (2018) Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. (2018) Social and Management Research Journal (SMRJ), 15 (2). pp. 47-63. ISSN 1675-7017

Hashim, Nor Hasidah (2011) The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. (2011) [Student Project] (Unpublished)

Hashim, Nur Hidayatul Hidayu and Zainal Abidin, Nurul Hazwani (2014) The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. (2014) [Student Project] (Unpublished)

Hashim, Nur Maizatul Syuhada (2015) Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. (2015) [Student Project] (Unpublished)

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 1985-8914 ; 2590-3837

Hashim, Siti Nuraishah (2017) Factors determining service performance at Micrologixz Computer Technology service repairs / Siti Nuraishah Hashim. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Hashim, Syahirah Maimunah (2019) Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] (Unpublished)

Hasim, Nur Aida (2019) Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim. (2019) [Student Project] (Unpublished)

Hasim, Nurul Hanis (2022) Awareness of Muslim in Nilai and Seremban, on buying halal product at local supermarket / Nurul Hanis Hasim. (2022) [Student Project] (Submitted)

Hasim, Zamree Izwan (2013) Consumer's awareness towards stevia as an organic food supplements products among Kota Kinabalu consumers / Zamree Izwan Hasim. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Hasmin, Nor Akhmal and Mahmood, Anida and Azizun, Najwa and Abd Kadir, Nur Hafidah and Matmin, Juan (2021) Consumers’ awareness and knowledge of nanofood in Malaysia / Nor Akhmal Hasmin … [et al.]. (2021) Social and Management Research Journal (SMRJ), 18 (2): 2. pp. 23-46. ISSN 1675-7017

Hasnan, Nurusyifaa’ (2012) Intention of gold investment adoption among the Kelantanese in Kota Bharu / Nurusyifaa’ Hasnan. (2012) [Student Project] (Unpublished)

Hassan, Hamdan (1988) Perception and marketing / Hamdan Hassan. (1988) GADING Majalah Akademik ITM Cawangan Pahang, 1 (2): 5. pp. 34-35.

Hassan, Hasmi (1999) A study of customer saving services expectation at Lembaga Tabung Haji Selangor / Hasmi Bin Hassan. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Hassan, Khairunnisa (2011) The determinants of consumer acceptance on accessibility towards internet banking in Malaysia / Khairunnisa Hassan. (2011) [Student Project] (Unpublished)

Hassan, Megat Mohd Nazhif (2017) Factors affecting customer purchasing intention on great eastern takaful certificate / Megat Mohd Nazhif Hassan. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Hassan, Nurul Aqilah (2021) Hotel booking website preferences by using fuzzy EDAS / Nurul Aqilah Hassan. (2021) [Student Project] (Unpublished)

Hassan, Wan Zarifah (2020) Factors affecting the SPM leavers to choose private higher education institutions: a case study of university college of Yayasan Pahang in Kuantan, Pahang / Wan Zarifah Hassan. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Hassan, Zulhuzaimi (2006) A study on purchasing behavior of male UiTM Sabah student on belt / Zulhuzaimi Hassan. (2006) [Student Project] Physical item is in process (Submitted)

Hazil Norbit, Amanina Nabihah (2017) A study on muslim customer preferences towards Islamic bank in Johor Bharu / Amanina Nabihah Hazil Norbit. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Hendrew, Valerie Cynthia (2018) The influence of personality, health and variety on customers revisit and variety on customers revisit intention to international fast food restaurant (IFR) / Valerie Cynthia Hendrew. (2018) [Student Project] Physical item is in process (Submitted)

Henry, Evelyn (2012) A study on customer satisfaction towards driving institutions in Inanam, Sabah / Evelyn Henry. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. (2018) [Student Project] (Unpublished)

Hizam, Nurhafiza (2015) A study of factors that influence customer satisfaction in Islamic banking / Nurhafiza Hizam. (2015) [Student Project] (Unpublished)

Hj Ismail, Nurul Huda (2013) Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Hj Lungki, Jaredi@Shamsuddin (2009) Measuring service quality towards customer expectation and perception: a study of Klinik Kesihatan Jalan Masjid (Polyclinic Mosque Road) Kuching / Jaredi @ Shamsuddin Hj Lungki. (2009) [Student Project] Physical copy is available on shelf (Submitted)

Ho, Hong Ren and Mohd Johan, Mohd Remie and Muttu, Thilagavathi (2024) Driving e-Wallet continuance usage intention: a survey among generation Alpha in Malaysia during COVID-19 pandemic / Ho Hong Ren, Mohd Remie Mohd Johan and Thilagavathi Muttu. (2024) Jurnal Intelek, 19 (1): 6. pp. 57-78. ISSN 2682-9223

Hormon @ Gracie, Jassie (2012) The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Hozali, Norzaimah (2014) An attitudinal difference of Malaysian customers towards Islamic banking / Norzaimah Hozali. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Husain, Norhazimah and Abu Bakar, Zaynor Ashiqin (2013) Improving the public service delivery through client charter: a case study at Malacca Road Transport Department, UTC Malacca / Norhazimah Husain and Zaynor Ashiqin Abu Bakar. (2013) [Student Project] (Unpublished)

Husain, Sofiah Amir and Shah, Erni Mohamad and Yasib, Sheery Hazmah (2023) Investigating the factors influencing customers' beravioural intention to use digital water bill payment: a case study of Ranhill SAJ Mersing agency / Sofiah Amir Husain, Erni Mohamad Shah and Sheery Hazmah Yasib. (2023) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Husin, Mohd Syazrul Hafizi and Md Hashim, Azhari and Mokhtar, Mumtaz (2009) Keberkesanan elemen grafik pembungkusan terhadap pengaruh pembelian produk / Mohd Syazrul Hafizi Husin ... [et al.]. (2009) [Research Reports] (Submitted)

Husni, Helmy and Ali, Norhidayah and Nik Abdul Rashid, Nik Ramli (2018) The effects of perceived quality, perceived risk, perceived price, and consumer behaviors towards purchase intention on Malaysia local products / Helmy Husni... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 11. ISBN 9789670314563 (Unpublished)

Hussein, Yusrafie (2007) A study on purchasing behavior of UiTM students (male) Sabah branch on men's perfume / Yusrafie Hussein. (2007) [Student Project] Physical item is in process (Submitted)

Hussin, Hasliza (2014) Employees participation towards Family Takaful at Tunjong City State Education Department / Hasliza Hussin. (2014) [Student Project] (Unpublished)

Hussin, Mohd Fazmi (2012) Behavior study of consumers' expenditure at Cybercafe / Mohd Fazmi Hussin. (2012) [Student Project] (Unpublished)

Hussin, Rizal (2013) The relationship between service quality and customer satisfaction of Islamic banking sector (a case study in Bank Rakyat, Batu Pahat, Johor) / Rizal Hussin. (2013) [Student Project] Physical copy is available on shelf

Hussin, Rozimah (2012) Receptiveness of internet banking by Malaysian consumer: study case in Malacca / Rozimah Hussin. (2012) [Student Project] Physical copy is available on shelf

Hut, Norhidayu (2016) Consumer’s attitude of halal certified product / Norhidayu Hut. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

I

Ibrahim, Asmida (2017) Factors influencing the purchasing decision of Giffarine's products among customers in Malaysia / Asmida Ibrahim. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Ibrahim, Ema Izzaila (2010) Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. (2010) [Student Project] (Unpublished)

Ibrahim, Haziq and Shahran, Syahirah Aqilah (2021) The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ibrahim, Mohammad Ariff (2006) Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. (2006) [Student Project] (Unpublished)

Ibrahim, Muhammad Azman and Mohd Ruslan, Rafiatul Adlin and Thong, Foong Yen (2021) Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 135-141. ISSN 2462-1838

Ibrahim, Nadhrathul Ain (2022) Factors influencing social media dependency and effects on Social Media Intelligence Quotient (SMIQ) among graduates / Nadhrathul Ain Ibrahim. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Ibrahim, Nawawi (2021) Examining the antecedents of rapport for determining customer retention and word-of-mouth in Malaysia private institutions of higher education / Nawawi Ibrahim. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Ibrahim, Norashikin (2018) Patient satisfaction towards service quality at Pharmacy Department in Hospital Sultan Abdul Halim / Norashikin Ibrahim. (2018) [Student Project] (Submitted)

Ibrahim, Nurul Ashikin (2015) An investigation of the utilization of ERP system: a case study at Transwater Sdn Bhd (TW) / Nurul Ashikin Ibrahim. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ibrahim, Nurul Naemah and Komodin, Siti Nur Afifah (2018) Awareness and motivation of Malaysian’s consumer towards the use of Airbnb / Nurul Naemah Ibrahim and Siti Nur Afifah Komodin. (2018) [Student Project] (Unpublished)

Ibrahim, Rozaina (2004) A study on the association of quality services and customer satisfaction: a case study at Renaissance Kota Bharu / Rozaina Ibrahim. (2004) [Student Project] (Unpublished)

Ibrahim, Ruhaisha and Abdul Razak, Maizurah and Abd Rahman, Mohamad Fariq Azrin (2014) A study on revisit intention and customer satisfaction towards service quality provided at AEON Bandaraya Melaka / Ruhaisha Ibrahim, Maizurah Abdul Razak and Mohamad Fariq Azrin Abd Rahman. (2014) [Student Project] (Unpublished)

Ibrahim, Sarah Amirah (2015) An empirical analysis of firms' performance determinants : a case of Malaysian consumer product companies / Sarah Amirah Ibrahim. (2015) [Student Project] Physical item is in process (Submitted)

Ibrahim, Sheha (2015) Assessing customer perception towards service quality (tangibility, reliability and responsiveness) at Section of Contribution EPF Kuantan / Sheha Ibrahim. (2015) Industrial Training. Bachelor of Science (Hons.) Statistics, Kota Bharu. (Unpublished)

Ibrahim, Siti Asmah (2015) User's view on information security in government sector / Siti Asmah Ibrahim. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Ibrahim, Zubi Abdelati and Anuar, Faiz Izwan (2024) Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 763-780. ISSN 1985-8914 ; 2590-3837

Idin, Edwin (2017) A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin. (2017) [Student Project] (Unpublished)

Idris, Nur Amanina and Mohamad, Mohamad Amiruddin and Manshoor, Amir and Mohamad, Norhaya Hanum and Che Ngah, Haslina (2021) Consumers’ intention towards online food ordering and delivery service / Nur Amanina Idris ... [et al.]. (2021) Jurnal Intelek, 16 (2): 5. pp. 37-47. ISSN 2682-9223

Idris, Nur Nasuha (2015) Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris. (2015) [Student Project] (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. (2018) [Student Project] (Unpublished)

Idris, Nurul Syahirah and Abdul Latip, Muhammad Safuan and Baba, Noradzhar (2024) Cultivating usage and word-of-mouth in food delivery applications: a conceptual study / Nurul Syahirah Idris, Dr. Muhammad Safuan Abdul Latip and Ts. Dr. Noradzhar Baba. (2024) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 244-267. ISBN 9772682784004

Idris, Nurul Syahirah and Zulkifly, Muhammad Afiq Aiman and Abdul Latip, Muhammad Safuan (2023) New trends of cloud kitchen technology and consumers’ purchase decisions: a conceptual study / Nurul Syahirah Idris, Muhammad Afiq Aiman Zulkifly and Dr. Muhammad Safuan Abdul Latip. (2023) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 114-126. ISBN 9772682784004

Idrus, Zanariah and Abdul Razak, Nor Hafizah and Abdul Talib, Noor Hasnita (2015) Senior citizen and online form: hybrid guideline form design / Zanariah Idrus ... [et al.]. (2015) In: International Conference on Computing, Mathematics and Statistics (iCMS2015), 4-5 November 2015, Langkawi Lagoon Resort Langkawi Island, Kedah Malaysia.

Ihsan, Mohd Soffiyan (2006) Usage of computer and communication technologies for telecommuting in Malaysia / Mohd Soffiyan Ihsan. (2006) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Imam Basri, Nurul Nadiah (2017) Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri. (2017) [Student Project] (Unpublished)

Iman, Lilis (2002) Consumers' preferences in buying Zhulian product compared to pure gold / Lilis Iman. (2002) [Student Project] Physical copy is available on shelf (Unpublished)

Iman Hajan, Siti Nurul and Che Ahmat, Nur Hidayah (2023) The influence of technology innovation adoption on customer perceived health risk and customer hotel selection behaviour during a pandemic period in Malaysia / Siti Nurul Iman Hajan and Nur Hidayah Che Ahmat. (2023) Jurnal Intelek, 18 (2): 9. pp. 93-106. ISSN 2682-9223

Isa, Nornusaibah and Mohd Khalil, Ainaa Syafiqah (2019) A study on the relationship of The LibQUAL dimensions that affecting users’ satisfaction towards academic library at Universiti Utara Malaysia (UUM) Sintok, Kedah / Nornusaibah Isa and Ainaa Syafiqah Mohd Khalil. (2019) [Student Project] (Submitted)

Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. (2007) [Student Project] (Unpublished)

Isahak Merican, Farah Merican and Md Zani, Rosliza and Nazrin, Nizar and Mohd Zaki, Nabila Attributes influencing young home buyer’s purchase decision / Farah Merican Isahak Merican...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 26. ISBN 9789670314563

Isahak Merican, Farah Merican and Ruslan, Nur Dalila Husna and Md Zani, Rosliza and Nazrin, Nizar (2019) Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]. (2019) In: Academic Conference on Social Sciences. (Submitted)

Ishak, Hafiedah Afiqah (2016) Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Ishak, Hanisah Najah (2020) The impacts of breakfast buffet food waste: study at Tabung Haji Hotel, Kuala Terengganu / Hanisah Najah Ishak. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ishak, Mohamad Syamin (2017) Factors influencing customer trust in online shopping / Mohamad Syamin Ishak. (2017) [Student Project] (Submitted)

Ishak, Muhammad Hanif (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak. (2018) [Student Project] (Unpublished)

Ishak, Norzi (2008) Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. (2008) [Student Project] (Unpublished)

Ishak, Sakinah and Juhari, Norliana (2014) The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari. (2014) [Student Project] (Unpublished)

Ishar, Siti Aishah (2018) The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. (2018) [Student Project] (Unpublished)

Islam, Tasnimul and Sarin, Fahmi (2022) The influence of customer incivility towards deviant behaviour: a case study of casual restaurant frontline employees in the Klang valley, Malaysia / Tasnimul Islam and Fahmi Sarin. (2022) Voice of Academia (VOA), 18 (1): 9. pp. 91-99. ISSN 2682-7840

Ismail, Faraeza (2003) An element contribute to customer satisfaction and dissatisfaction towards the new non-billing system provided by Tenaga Nasional Berhad / Faraeza Ismail. (2003) [Student Project] (Unpublished)

Ismail, Fatimahtulzzaharah (2017) Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is available in CD Physical copy is available on shelf

Ismail, Hazmal and Abdullah, Dayang Nur Aisyah and Noor Rizian, Awang Tuah Nurain Fatihah and Rasul, Rozaidy and Md Zain, Nur Adilah (2024) Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 880-889. ISSN 1985-8914 ; 2590-3837

Ismail, Hazwani and Kamaruddin, Nur Hisyam and Raja Mohd Yusof, Raja Anis Aniza (2014) Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Ismail, Irwan and Othman, Akmal Aini and Majid, Muhammad (2024) The triangulated influence of electronic word of mouth (eWOM) information on consumer purchase intention: a conceptual paper / Irwan Ismail, Akmal Aini Othman and Muhammad Majid. (2024) Insight Journal (IJ), 11 (1). pp. 166-176. ISSN 2600-8564

Ismail, Mahadzir and Md Salleh, Arifin and Abdul Rasool, Mohamad Saladin and Wan Mustapha, Wan Norliza (1997) Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]. (1997) [Research Reports] (Unpublished)

Ismail, Mohamad Wafi and Pg Damit, Dgku Nur Hasni (2016) Pattern of consumption of the beauty supplements among women / Mohamad Wafi Ismail and Dgku Nur Hasni Pg Damit. (2016) [Student Project] Physical item is in process (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

Ismail, Mohd Faiz and Abd Manap, Nor Hanisah and Mohamad Razali, Norlyana Syafira (2014) A study on the effectiveness of promotional mix towards customer awareness at Pirate Park, Melaka / Mohd Faiz Ismail, Nor Hanisah Abd Manap and Norlyana Syafira Mohamad Razali. (2014) [Student Project] (Unpublished)

Ismail, Mohd Izuandi (2012) Differences in attitude of Malaysian people towards islamic banking acceptance / Mohd Izuandi Ismail. (2012) [Student Project] (Submitted)

Ismail, Mohd Khairul (2000) Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Ismail, Mohd Noor Ismawi and Hanafiah, Mohd Hafiz and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Azdel, Abdul Aziz (2020) Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837

Ismail, Najihah (2018) Factor influencing customer purchase intention in e-commerce: a study on F.O.S Apparel Sdn Bhd/ Najihah Ismail. (2018) [Student Project]

Ismail, Noorhani (1999) A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. (1999) [Student Project] (Submitted)

Ismail, Nor Jannah (2008) A study on UiTM Dungun's graduates’ attitude towards PTPTN loan repayment / Nor Jannah Ismail. (2008) [Student Project] (Unpublished)

Ismail, Nor Syakiroh and Abu Masor, Siti Shakinah (2018) A study on service quality and student satisfaction at Perpustakaan Sultanah Bahiyah, Universiti Utara Malaysia (UUM) / Nor Syakiroh Ismail and Siti Shakinah Abu Masor. (2018) [Student Project] (Unpublished)

Ismail, Norzakiah (2014) Consumer's perception in family Takaful product / Norzakiah Ismail. (2014) [Student Project] Physical copy is available on shelf (Submitted)

Ismail, Nur Hamizah (2017) A study on factors that can influence consumer's purchase intention of green product / Nur Hamizah Ismail. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Ismail, Nurazleena and Nik Muhammad, Nik Maheran (2010) Decision making behavior of Malaysian investors: the influential factor / Nurazleena Ismail and Prof Madya Dr Nik Maheran Nik Muhammad. (2010) [Research Reports] Physical copy is available on shelf (Submitted)

Ismail, Nurul Huda and Tumin, Siti Aisyah and Abdul Kadir, Mohamad Arif and Abdul Latip, Muhammad Safuan and Mohamad, Mohamad Amiruddin (2024) To purchase or not? Consumers’ organic food purchase intentions in Selangor during post COVID-19 pandemic / Nurul Huda Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1046-1060. ISSN 1985-8914 ; 2590-3837

Ismail, Nurul Izzah and Mapjabil, Jabil (2021) Penentuan kuasa beli pengunjung terhadap perkhidmatan pelancongan terpilih di bandaraya Kota Kinabalu, Sabah / Nurul Izzah Ismail dan Jabil Mapjabil. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. (2019) [Student Project] (Unpublished)

Ismail, Rusnah (1998) A study on physical distribution functions practiced by NSTP (M) berhad within Kuala Terengganu / Rusnah Ismail. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ismail, Sara Nabila and Azeman, Ainnin Sofea (2021) Assessing consumers’ behavior towards food waste in Pahang, Malaysia / Sara Nabila Ismail and Ainnin Sofea Azeman. (2021) Jurnal Intelek, 16 (2): 6. pp. 48-59. ISSN 2682-9223

Ismail, Siti Ilmiah (2014) The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail. (2014) In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Ismail, Siti Rohani (2018) The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Ismail, Sulaiman (2012) Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

Ismail, Susanna (2009) Consumer behavior towards Tunku Abdul Rahman Parks at Manukan and Sapi island / Susanna Ismail. (2009) [Student Project] Physical item is in process (Submitted)

Ismail, Syuhada Nawal Syazwani (2010) Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail. (2010) [Student Project] (Unpublished)

Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. (2011) [Student Project] (Unpublished)

Isnin, Siti Aishah (2013) Primary school children's attitudes toward use of U-Library portal in Malaysia / Siti Aishah Isnin. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Ithnin, Muhammad Nazirul Syafiq (2018) Factors that influence customers' preferences to choose Islamic pawn broking in rural area / Muhammad Nazirul Syafiq Ithnin. (2018) Degree thesis, thesis, University Teknologi MARA.

Izhar, Nurulfaizah and Mohd, Siti Aisah (2021) Mobile application content analysis: an analysis on online food delivery (OFD) business strategies in Malaysia / Nurulfaizah Izhar and Siti Aisah Mohd. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Izni, Nor Aziyatul and Zainordin, Nur Aqilah and Lu, She Chuen and Ng, Winsent Yik Onn and Annuar, Nursyamilah (2022) Factors influencing the adoption of e-banking services in Klang Valley/ Nor Aziyatul Izni... [et al.]. (2022) Jurnal Intelek, 17 (1): 21. pp. 217-227. ISSN 2231-7716

Izudin, Irdina Safiah (2022) The awareness of using halal food products among muallaf in Kemaman / Irdina Safiah Izudin. (2022) [Student Project] (Submitted)

iga, Mark (2016) Service quality, customer satisfaction and customer loyalty: A case study on digi service centre Jalan Kulas, Kuching, Sarawak / Mark Biga. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

J

J Mining, Herry (2012) Customer satisfaction towards hostel services : a case study on Kinabalu hostel / Herry J Mining. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Jaafar, Azmi and Hassan, Ismail and LIK, Mohamat Yahaya (1986) Satu kajiselidik mengenai penerimaan orangramai di Kuala Lumpur terhadap barangan serta perkhidmatan Pasarmini "7-Eleven" / Azmi Jaafar, Ismail Hassan dan Mohamat Yahaya Lik. (1986) [Student Project] Physical item is in process (Unpublished)

Jaafar, Mohd Edzhar (2014) Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Jaafar, Muhammad Arif (2019) Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar. (2019) [Student Project] (Unpublished)

Jaafar, Muhammad Firdaus (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. (2018) [Student Project] (Unpublished)

Jaafar Sah, Nurul nadia (2012) Survey of attitudes and knowledge of contact lens users among public in Puncak Alam, Selangor / Nurul Nadia Jaafar Sah. (2012) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is available in CD

Jaalam, Mardhiah (1999) Responsiveness of TM Touch in handling customer complaints towards company’s performance and customer loyalty / Mardhiah Jaalam. (1999) [Student Project] (Submitted)

Jaapar, Nurzahidah and Mohamed Yusof, Mohd Faiz and Muhamad, Mohd Dani and Syed Abdullah, Sharifah Fadylawaty and Abd Halim, Anis Husna (2022) The shariah principles of online advertising during the pandemic of COVID-19 / Nurzahidah Jaapar … [et al.]. (2022) Journal of Contemporary Islamic Studies (JCIS), 8 (1): 12. pp. 1-12. ISSN (e-ISSN) :0128-0902

Jafar, Che Hamiza (1999) Late delivery order from PETRONAS MITCO Japan to customer / Che Hamiza Jafar. (1999) [Student Project] (Submitted)

Jahaya, Mohd Johar and Ahmad, Faizal (2017) Surviving in the hospitality industry: enhancing business performance of SP Inn Hotel / Mohd Johar Jahaya and Faizal Ahmad. (2017) [Student Project] (Unpublished)

Jahaya, Nor Baeyah and Che Zulhaimee, Nurhidayah ‘Aliaa (2014) Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee. (2014) [Student Project] (Unpublished)

Jaine, Andrea Sovilea (2014) Understanding the perception on customer experience among tourists in Labuan / Andrea Sovilea Jaine. (2014) [Student Project] (Unpublished)

Jalaluddin, Abu Izzat (2014) Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

Jalaluddin, Mohd Azizi and Shaari, Mohamad Zaki and Sigar, Joel Giak (2015) Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Jalasi, Azrin and Sylvia Nabila, Azwa Ambad (2022) Religiosity and attitude influence on muslims’ intention to visit homestays in Sabah, Malaysia / Azrin Jalasi and Sylvia Nabila Azwa Ambad. (2022) Voice of Academia (VOA), 18 (1): 2. pp. 14-28. ISSN 2682-7840

Jallaludin, Nur Syafiqah Khalisah and Sukarno, Nor Shafieqa and Md Nasir, Siti Nur Baiyah and Ismail, Nur Ain and Amir Shah, Nur Aishah and Mohamat Sabri, Hanis Nadhirah and Mohammad, Noorita (2021) A systematic review on consumer behavior toward plastic consumption in Asian countries / Nur Syafiqah Khalisah Jallaludin …[et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 150-158. ISSN 2462-1838

Jamal, Chatila @ Nur Asyhikin (2007) Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. (2007) [Student Project] (Unpublished)

Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

Jamali, Noor Ashyikin (2018) The importance of consumer perception towards willingness to pay of Sarawak layered cake / Noor Ashyikin Jamali. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Jamalludin, Nurazlina and Mat Noor, Mohamat Najib (2019) Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. (2019) [Student Project] (Unpublished)

Jamaluddin, Noor Durani (2012) Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Jamaluddin, Nur Eirna (2009) A study of customer acceptance towards Streamyx products offered by Telekom Malaysia (TM) Berhad, Melaka / Nur Eirna Jamaluddin. (2009) [Student Project] (Unpublished)

Jamaludin, Mohd Fazil and Mohammed Shobri, Nordiyana and Mohammad, Azlyantiny (2013) The relationship between fun at work and work engagement / Mohd Fazil Jamaludin, Nordiyana Mohammed Shobri, Azlyantiny Mohammad. (2013) [Research Reports] (Unpublished)

Jamaludin, Nur Shazlin (2011) A study on the effectiveness of online banking services in Malacca / Nur Shazlin Jamaludin. (2011) [Student Project] (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Jamaludin, Puteri Farhana Nadirah (2021) The influence of servicescape and perceived authenticity towards consumer behavioural intention in upscale ethnic Malay restaurant / Puteri Farhana Nadirah Jamaludin. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Jamaludin, Saidatul Afiqah (2020) The impact of loyalty program on customer retention towards hypermarket / Saidatul Afiqah Jamaludin. (2020) [Student Project] Physical item is in process (Unpublished)

Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. (2008) [Student Project] (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. (2018) [Student Project] (Unpublished)

James, Markderron (2013) Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam. Physical item is in process

James Jimmy, Josephine Jelawat (2015) Relationship of advertising attributes towards Gen Y attitude and behavioral intentions of Gen Y to adopt online advertising / Josephine Jelawat James Jimmy. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

James Kilong, Dick @ Mustapha (2010) Consumers' attitude towards purchasing counterfeit jeans / Dick @ Mustapha James Kilong. (2010) [Student Project] Physical item is in process (Submitted)

James Noah, Gladys Juita (2007) Purchasing behavior of UiTM students, Sabah branch on chocolate / Gladys Juita James Noah. (2007) [Student Project] Physical item is in process (Submitted)

Jamil, Mohd Nadzri Izhharuddin (2016) The influence of brand equity towards men's skin care product purchase intention in Kota Kinabalu / Mohd Nadzri Izhharuddin Jamil. (2016) [Student Project] Physical item is in process (Submitted)

Jamil, Nor Nikma (2014) A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

Jamil, Nur Nasliza and Mohd Yusof, Siti Zafirah (2021) The impact of word of mouth on consumer purchase decision for casual dining restaurant in Malaysia / Nur Nasliza Jamil and Siti Zafirah Mohd Yusof. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Jamil, Nurul Atiqah (2015) Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Jamine, Philipia (2013) The relationship between perceived service quality and perceived service value towards customer revisit intention / Philipia Jamine. (2013) [Student Project] (Submitted)

Jamran, Nur Ezzatina (2018) Factors that affecting consumers' choice of travel agencies in Kota Kinabalu, city / Nur Ezzatina Jamran. (2018) [Student Project] (Unpublished)

Jamran, Nur Ezzatina (2018) Factors that affecting customers' choice of travel agent at Kota Kinabalu, Sabah / Nur Ezzatina Jamran. (2018) [Student Project]

Jandan, Sylisvester Banyah (2015) The impacts of oil prices changes on consumer buying behaviors on purchasing automobile / Sylisvester Banyah Jandan. (2015) [Student Project] Physical copy is available on shelf (Submitted)

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Ali, Alizah and Ab Rani, Nur Hanani (2019) Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 69.

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Ali, Alizah and Ab Rani, Nur Hanani (2019) Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]. (2019) Insight Journal (IJ), 5 (23). pp. 203-210. ISSN 2600-8564

Jaroenwanit, Assoc.Prof.Dr. Pensri (2019) Organic rice new product screening: Customers preference application / Assoc.Prof.Dr. Pensri Jaroenwanit. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 98.

Jaslee, Nurul Hamizah (2009) A study on factors influencing the SERVQUAL (Service Quality) in Perbadanan Putrajaya / Nurul Hamizah Jaslee. (2009) [Student Project] (Unpublished)

Jasni, Nur Aisyah (2015) A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. (2015) [Student Project] (Unpublished)

Javil, Joy Hardey (2007) Research report on purchasing behavior of UiTM Sabah students on sport shoe / Joy Hardey Javil. (2007) [Student Project] Physical item is in process (Submitted)

Jayapal, Jarween (2015) A study on consumer purchase intention towards hybrid cars / Jarween Jayapal. (2015) [Student Project] Physical item is in process (Submitted)

Jee, Teck-Weng (2018) Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee. (2018) International Journal of Service Management and Sustainability (IJSMS), 3 (2). pp. 1-22. ISSN 2550-1569

Jeman, Nurjanah Baizura (2015) A study of consumers attitude toward counterfeit products at Kota Samarahan Sarawak / Nurjanah Baizura Jeman. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Jenar, Nur' Aini (2008) Buyers purchasing behavior in buying houses from Lembaga Pembangunan Perumahan Dan Bandar ( LPPB ), Sabah / Nur' Aini Jenar. (2008) [Student Project] Physical item is in process (Submitted)

Jenar, Nur' Aini (2007) A study on purchasing behavior of UiTM Sabah's female students towards lipstick / Nur' Aini Jenar. (2007) [Student Project] Physical item is in process (Submitted)

Jimbai, Nell (2007) Measuring service quality: a study on Goodyear Marketing & Sales Sdn Bhd in Sarawak region / Nell Jimbai. (2007) [Student Project] Physical copy is available on shelf (Unpublished)

Jimbih, Gary Albert (2006) Country of origin stereotype on selected car among the consumers in Kota Kinabalu city / Gary Albert Jimbih. (2006) [Student Project] Physical item is in process (Submitted)

Jimmy Taylor, Remysta (2014) Customer satisfaction on services of Sea Quest Tours & Travel Sdn Bhd / Remysta Jimmy Taylor. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Jinon, Noorizzati (2016) Evaluating user acceptance on MyIBU mobile application / Noorizzati Jinon. (2016) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Joe, Ivy Diana (2018) Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Joe, Mianie (2010) A study of purchasing behavior of consumer in Kota Kinabalu on aquaculture fish / Mianie Joe. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

Joeh, Delores Pammie (2022) Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Joha, Nur Elliyana Ezzaty (2018) A study of online hotel booking towards consumers: consumer’s perception on online hotel booking and its effect on satisfaction / Nur Elliyana Ezzaty Joha. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Johan, Nazatul Farahiyah Faiqah and Salleh, Nur Auni Faqihah (2022) Factors affecting online shopping behaviour amongst youth in Bentong, Pahang & Segamat, Johore / Nazatul Farahiyah Faiqah Johan and Nur Auni Faqihah Salleh. (2022) [Student Project] (Unpublished)

Johari, Jorizan (2003) A study on consumer awareness and satisfaction on pepper marketing board and saraspice products at pepper marketing board and main bazaar shops / Jorizan Johari. (2003) [Student Project] Physical copy is available on shelf (Unpublished)

Johari, Muhammad Asri Fahmi (2021) The factors of increasing takaful purchase when COVID-19 outbreak hit Malaysia / Muhammad Asri Fahmi Johari. (2021) [Student Project] (Submitted)

Johari, Nor Azrine (2014) Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari. (2014) [Student Project] (Unpublished)

Johari, Nor Hidayanti (2015) Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

Johari, Nur Afifah (2015) The relationship between service quality (SERVQUAL) and customer satisfaction towards customer re-patronage intentions in Johor Bahru tourism / Nur Afifah Johari. (2015) [Student Project] (Unpublished)

Johari, Nurul Afifah Aniqah (2020) The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

Johari Ishaf, Johari Shafiz (2017) Which marketing method are most preferred by customers in BSN Wisma Maria: traditional marketing vs. modern marketing / Johari Shafiz Johan Ishaf. (2017) [Student Project] Physical copy is available on shelf

Joharry Khir @ Koh, Jonnizah Rosaleen (2010) A study of consumer attitudes and adoption towards Bank Islam Internet Banking / Jonnizah Rosaleen Joharry Khir @ Koh. (2010) [Student Project] Physical item is in process (Unpublished)

John, Stephanie (2015) Relationship between service quality and customer satisfaction in ferry transportation in Labuan - Wawasan Perdana Ferry / Stephanie John. (2015) [Student Project] (Unpublished)

John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

John Lainsin, Hieronimus (2014) Relationship of purchase orientation and loyalty, the moderating impact on satisfaction among restaurant's consumers / Hieronimus John Lainsin. (2014) [Student Project] (Unpublished)

Johny, Helmy and Derise, Fajar (2014) People satisfaction on the renovation in Teluk Likas Park / Helmy Johny and Fajar Derise. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Jomiu, Josephine Catherine (2012) A study on factors influencing consumer attitude towards online shopping among government servants in Papar, Sabah / Josephine Catherine Jomiu. (2012) [Student Project] Physical item is in process (Unpublished)

Jonathan, Katrina (2016) Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Joseph, Cassandra Caryn (2010) Identification of consumers acceptance towards the "green" hotels practices : the case of Kota Kinabalu residents / Cassandra Caryn Joseph. (2010) [Student Project] Physical item is in process (Submitted)

Jozef, Ivan Armand (2013) Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef. (2013) [Student Project] Physical item is in process (Submitted)

Juanis, Roslinda (1999) Telekom Malaysia: customer satisfaction towards centrex services in Kota Kinabalu area / Roslinda Juanis. (1999) [Student Project] (Submitted)

Jublin, Andy (2006) Consumer awareness of Multimedia College Kuching / Andy Jublin. (2006) [Student Project] Physical copy is available on shelf (Submitted)

Juhari, Nurain Syafiqah (2018) Determinants of customers' intention to use Islamic personal financing in Melaka / Nurain Syafiqah Juhari. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Juhari, Nurulhuda (2015) Acceptance level of ticket vending machine (TVM) at Rapid KL Rail Network / Nurulhuda Juhari. (2015) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Juimin, Abdul Hafidz (2016) The role of perceived service recovery as the mediator between relationship intention and customer satisfaction in the airline industry in Sabah / Abdul Hafidz Juimin. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Julaihi, Nor Hazizah and Mohamadin, Mohammad Isa (2024) Factors influencing Malaysian students' choice of diploma programs: analysing their interrelation with interest and satisfaction / Nor Hazizah Julaihi and Mohammad Isa Mohamadin. (2024) International Journal of Service Management and Sustainability (IJSMS), 9 (2): 2. pp. 23-40. ISSN 2550-1569

Julijin, Jufaidah (2006) Purchasing behavior of UiTM Sabah female student on jeans / Jufaidah Julijin. (2006) [Student Project] Physical item is in process (Submitted)

Julius, Christine (2009) A study on consumers awareness and knowledge of nutritional labeling in Universiti Malaysia Sabah, Kota Kinabalu, Sabah / Christine Julius. (2009) [Student Project] Physical item is in process (Submitted)

Julius, Rachael (2019) A study on factors affecting consumer purchase behaviour towards online travel agency / Rachael Julius. (2019) [Student Project] Physical item is in process (Unpublished)

Jullan, Juinen and Justina, David and Toidis, Nicholas and Kiop, Lauvon (2004) Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. (2004) [Student Project] (Unpublished)

Jumah, Asmah (2011) Study on chocolate lovers' purchasing behaviours in Kota Kinabalu Sabah / Asmah Jumah. (2011) [Student Project] Physical item is in process (Submitted)

Junaidi, Nur Ideeza Aina (2022) Customer satisfaction towards online shopping: the awareness of gharar in online shopping aming students of diploma in muamalat at UiTM Dungun during COVID-19 era / Nur Ideeza Aina Junaidi. (2022) [Student Project] (Submitted)

Junit, Mohd Norman and Azaman, Mohammad Harith (2016) To study the relationship between service quality and customer satisfaction of Y- Centre / Mohd Norman Junit and Mohammad Harith Azaman. (2016) [Student Project] (Unpublished)

Junoh, Rosmanira (1999) The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

Jusoh, Roselini (2009) Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh. (2009) [Student Project] (Unpublished)

Jusoh@Ghazali, Siti Zaleha (2012) Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali. (2012) [Student Project] (Submitted)

Justinus, Jewel Joy and Abdullah, Mohd Zahirduddin and Haguan, Sofi Sohana and Aziz, Adrianna (2024) Cafe choices of youth: perspective of university students / Jewel Joy Justinus … [et al.]. (2024) Borneo Akademika, 8 (1). pp. 100-113. ISSN 2735-2250

Juti, Olyffia (2015) Factors influence the purchasing behavior of smartphones among undergraduates students in UiTM Samarahan, Sarawak / Olyffia Juti. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

K

Kaban, Mahyudi (1999) A study on the marketing communication mix by Kopetro Travel and Tours Kerteh / Mahyudi Kaban. (1999) [Student Project] (Submitted)

Kadir, Norlilah (2015) Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. (2015) [Student Project] (Unpublished)

Kadis, Rosnani (2006) The students purchasing behavior on mobile phone service provider / Rosnani Kadis. (2006) [Student Project] Physical item is in process (Submitted)

Kalimin, Khairiah Mazdiah (2011) Customers perception towards 5 star hotels in Kota Kinabalu city: locals and foreigners perspective / Khairiah Mazdiah Kalimin. (2011) [Student Project] Physical item is in process (Unpublished)

Kamaludin, Nur Aimi Solehah and Khairulhasni, Nur Adawiyah (2019) Service quality and customer satisfaction towards counter service in Road Transport Department (JPJ) at Sungai Petani, Kedah / Nur Aimi Solehah Kamaludin and Nur Adawiyah Khairulhasni. (2019) [Student Project] (Submitted)

Kamaroddin, Najwa Syahira (2020) The factors that influencing customer purchase intention for buying digital items / Najwa Syahira Kamaroddin. (2020) [Student Project] (Submitted)

Kamaruddin, Muhammad Shahrul Zawawi and Ja’apar, Muhamad Hafizuddin (2014) Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar. (2014) [Student Project] (Unpublished)

Kamaruddin, Shahrul Akmal (1997) A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Kamarudin, Nordiana Nadia (2018) Examining consumer buying behaviour on branded sports product / Nordiana Nadia Kamarudin. (2018) [Student Project] (Unpublished)

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. (2006) [Student Project] (Unpublished)

Kamarudin, Siti Nor Adilah and Yahaya, Nur Jalilah (2013) The influence of entrepreneurial training on innovativeness / Siti Nor Adilah Kamarudin and Nur Jalilah Yahaya. (2013) [Student Project] (Submitted)

Kamarudin, Siti Nurhazwani and Jasni, Nur Syuhada and Mohamed, Zuraina Sal Salbila (2021) The implications of Covid-19 pandemic on consumer burden in Malaysia: an analysis / Siti Nurhazwani Kamarudin, Nur Syuhada Jasni and Zuraina Sal Salbila Mohamed. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (2). pp. 82-95. ISSN 2550-1429

Kamarudzaman, Murni Izzati (2015) A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. (2015) [Student Project] (Unpublished)

Kamarulzaman, Nur Izzati (2020) Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman. (2020) [Student Project] (Unpublished)

Kamarulzaman, Nurul Suhaida Adila (2013) Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman. (2013) [Student Project] (Unpublished)

Kamarun Saman, Nor Atikah (2011) Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. (2011) [Student Project] (Unpublished)

Kamarunzaman, Nur Azreen (2017) Factors affecting consumer expenditure in Malaysia / Nur Azreen Kamarunzaman. (2017) Degree thesis, thesis, UiTM Cawangan Johor.

Kamaruzaman, Ahmad Syazwan and Mohd Azmir, Nurul Imma and Othman, Norazmiatullailli (2018) Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Kamdi, Nornajiha (2021) The influence of domestic edu-tourists' perceived value, satisfaction and perceived risks on their behavioral intentions towards edu-tourism packages in Malaysia / Nornajiha Kamdi. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Kamdi, Suharti (2007) Purchasing behavior on necklaces among the UiTM Sabah students / Suharti Kamdi. (2007) [Student Project] Physical item is in process (Submitted)

Kamdi, Surharti (2008) A study of customer expectation towards handling complaints at Malaysia Airline System (MAS) Kota Kinabalu, Sabah / Surharti Kamdi. (2008) [Student Project] Physical item is in process (Submitted)

Kardi, Noratikah (2017) A study on the factors contributing to customer loyalty towards mobile operators / Noratikah Kardi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Karim, Noratika (2013) Customer satisfaction towards products and services provided by KOPEKS / Noratika Karim. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Kartimin, Karmidawati (2013) Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin. (2013) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Kasim, Kasirul Norman and Rateh, Audrey Nicholas (2013) The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. Physical copy is available on shelf

Kasim, Zurina and Muhamad Rosli, Nur Anis Liyana (2022) Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 18. pp. 175-185. ISSN 2600-8793

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. (2004) Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Kassim, Khairol Azwan (2011) A study on customers satisfaction toward servicescape at Kota Kinabalu International Airport (KKIA) Terminal 2 / Khairol Azwan Kassim. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Kassim, Mohd Shazlan Shah and Borhannuddin, Muhammad Hanif (2015) Customer acceptance on affordable housing by PR1MA / Mohd Shazlan Shah Kassim and Muhammad Hanif Borhannuddin. (2015) [Student Project] (Unpublished)

Kassim @ Hassim, Fatimah Az-Zahra (2017) Research on factors of online buying decision towards the herbal supplement products in Malaysia / Fatimah Az-Zahra Kassim @ Hassim. (2017) Industrial Training. UiTM Cawangan Johor, Segamat, Johor. (Unpublished)

Kassim @ Hassim, Fatimah Az-Zahra (2018) Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim. (2018) Degree thesis, thesis, Universiti Teknologi MARA.

Kata, Nortini (2015) Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

Kensoi, Jeselin (2010) Purchasing behavior of green consumers: the case of the Body Shop Sabah / Jeselin Kensoi. (2010) [Student Project] Physical item is in process (Submitted)

Kerma, Muhammad Irsyanuddin (2018) Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. (2018) [Student Project] (Unpublished)

Khairudin, Khairunnisa Amani and Mazlan, Nur Izzati (2017) The perception of customers on food truck operators hygiene practices / Khairunnisa Amani Khairudin and Nur Izzati Mazlan. (2017) [Student Project] (Unpublished)

Khairudin, Nor Aqmalia (2017) Acceptance on mobile application in learning Malay traditional games (congkak & dam haji) amongst children / Nor Aqmalia Khairudin. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Khairul Annuar, Nur Aisyah and Rusmidi, Muhamad Helmi Husaini and Abdul Hafid, Sitti Rahma and Aazmi, Mohd Shafiq and Radzun, Khairul Adzfa (2022) The development and consumer acceptance analysis of chlorella vulgaris infused strawberry honey jam / Nur Aisyah Khairul Annuar … [et al.]. (2022) Science Letters (ScL), 16 (2): 13. pp. 11-23. ISSN (eISSN): 2682-8626

Khairul Azmi, Syazani Aniq (2021) The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Khalid, Nusratina and Zaidi, Nur Auni Afiqah (2019) Customer trust in online shopping at Taman Lembah Bujang / Nusratina Khalid and Nur Auni Afiqah Zaidi. (2019) [Student Project] (Unpublished)

Khamis, Nurul Munirah (2019) The effect of viral marketing on purchasing intention in Kuching / Nurul Munirah Binti Khamis. (2019) [Student Project] Physical copy is available on shelf (Unpublished)

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

Khanna, Suvidha and Bhagat, Sheetal and Sharma, Priyanka (2022) Evaluation of customer satisfaction and behaviour intension using expectation confirmation theory: a study of home cooked food in North India / Suvidha Khanna, Sheetal Bhagat and Priyanka Sharma. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (2). pp. 183-207. ISSN 1985-8914 ; 2590-3837

Kichin, Sherrymina (2022) Investigating the roles of destination image and place attachment in determining residents’ pro-tourism behaviour in Kuching City / Sherrymina Kichin. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Kunan Singh, Kasmir Singh (2007) Parents perception towards tuition centres (S.M Stella Maris, Kota Kinabalu) / Kasmir Singh Kunan Singh. (2007) [Student Project] Physical item is in process (Submitted)

Kuriting, Rovilen (2016) Revisit intention among customer towards food court at Karamunsing Kota Kinabalu / Rovilen Kuriting. (2016) [Student Project] Physical item is in process (Submitted)

Kurniasari, Dwi and Budimansyah, . and Pratomo, Dimas (2023) Shopping preferences at Shopee Barokah on products perspective of Islamic economy: the effect of promotion and halal lifestyle Bandar Lampung community / Dwi Kurniasari, Budimansyah and Dimas Pratomo. (2023) Advances in Business Research International Journal, 9 (2). pp. 153-170. ISSN 2462-1838

Kurniasari, Florentina and Tajul Urus, Sharina and Utomo, Prio and Abd Hamid, Nadiah and Jimmy, So Yohannes and Othman, Intan Waheedah (2022) Determinant factors of adoption of Fintech Payment Services in Indonesia using the UTAUT approach / Florentina Kurniasari ... [et al.]. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 4. pp. 97-125. ISSN 2550-1631

L

L.N Tinun, Leorna Joanne (2011) Acceptance level towards block buster deals product by Telekom Malaysia / Leorna Joanne L.N Tinun. (2011) [Student Project] Physical item is in process (Submitted)

Ladin, Jamlin (2016) Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin. (2016) [Student Project] Physical item is in process (Submitted)

Ladja Hassan, Hafizul Hafiz (2015) Consumer revisit intention to shopping mall : perspective of parking spaces / Hafizul Hafiz Ladja Hassan. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Laini, Halijah (1999) Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Latib, Sufian and Mahpot, Siti Farhana (2019) The important internal factors influencing decision on job awarded to Sinco Automasi Sdn Bhd (SASB), Masai, Johor / Sufian Latib and Siti Farhana Mahpot. (2019) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Latif, Nur Liana and Zainol, Nurul Farisya (2016) The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol. (2016) [Student Project] (Unpublished)

Latif, Siti Nur’Atikah and Azmi, Nurul Ain (2020) The attributes of Shariah compliance practices in hotel industry / Siti Nur’Atikah Latif and Nurul Ain Azmi. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Laurence, Kenny (2008) A study of purchasing behavior towards backpack / Kenny Laurence. (2008) [Student Project] Physical item is in process (Submitted)

Lily, Julia (2007) A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily. (2007) [Student Project] Physical item is in process (Submitted)

Loduin, Roger Roy (2011) The attitude of Sabah customer toward sex appeal advertising / Roger Roy Loduin. (2011) [Student Project] Physical item is in process (Submitted)

Loh, Ka Chin (2019) Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 52-60. ISSN 2682-7840

Loijon, Elvinji J.A. (2007) Purchasing behaviour of UiTM students Sabah branch on high heels / Elvinji J.A. Loijon. (2007) [Student Project] Physical item is in process (Submitted)

Lokman, Nur Atiqah and Yusuf, Nur Amira farzana (2018) Accessing factors that influence students to choose them internship placement / Nur Atiqah Lokman and Nur Amira Farzana Yusuf. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Lokman Hakim, Azlinda Hakim and Mohamad Ibrahim, Hairunnisa (2023) The mediating effect of privacy concern on intention to use self-service technology in hotel / Azlinda Hakim Lokman Hakim and Hairunnisa Mohamad Ibrahim. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 45. (Submitted)

Louis, Violet Vivienne (2012) Factors affecting decision-making process in consumers purchasing behavior : case study Cosway multilevel marketing strategy / Violet Vivienne Louis. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Lubi, Melissa (2015) Antecedents of consumer behavior and foreign product evaluation among consumer in Miri / Melissa Lubi. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Lucas, Aidah (2006) A study on customers complaining behaviour at Moccis Trading Sdn Bhd, Kota Kinabalu / Aidah Lucas. (2006) [Student Project] Physical item is in process (Submitted)

Lucas, Anita I. @ Adeline John (2006) Consumer behavior case study : Khidmat Arked Supermarket / Anita I. Lucas @ Adeline John Lucas. (2006) [Student Project] Physical item is in process (Submitted)

Ludin, Nur Athira (2021) O’Betty Lip Matte / Nur Athira Ludin. (2021) [Entrepreneurship Project] (Submitted)

Lukman Rahman, Farhan and Wan Zakaria, Wan Mohd Farid and Wan Ibrahim, Wan Muhd Faez and Tuan Azam, Syed Khusairi and Musa, Mohd Hafizan (2020) Factors influencing customers loyalty Towards Islamic banking: a case study in Gombak, Selangor / Farhan Lukman Rahman ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 11-20. ISSN 2682-9223

Luqman, Azyanee and Mohd Fazuri, Rosfazira and Zulqernain, Nurul Syaqirah and Mohamad, Siti Sarah and Mohd Fauzi, Mas Ayu Diana (2020) Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. (2020) Journal of Contemporary Social Science Research, 4 (1). pp. 22-28. ISSN 0128-2697

M

M Antara, Purnomo (2022) Tajdid lifestyle literacy and consumptions of Halal products: a multi-group analysis of Muslim Urban Millennials / Purnomo M Antara. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

M. Furkan, Lalu and ., Agusdin and Fadliyanti, Luluk (2019) Service innovation in the Indonesian tourist village industrial cluster: evidence from the Lombok tourism corridor / Lalu M. Furkan ...[et al.]. (2019) In: Academic Conference on Social Sciences. (Submitted)

M. Subinon, Easter (2007) A research on purchasing behavior of UiTM Sabah student on magazines / Easter M. Subinon. (2007) [Student Project] Physical item is in process (Submitted)

Maarof, Noor Azlina (1995) A basic study on the demand and problems face by micro-computer vendors / Noor Azlina Maarof. (1995) Diploma thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Mad Daud @ Ajamain, Ermawati (2018) Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. (2018) [Student Project] (Unpublished)

Madeng, Lily (2013) A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng. (2013) [Student Project] (Unpublished)

Madli, Faerozh (2013) Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli. (2013) [Student Project] (Unpublished)

Madun, Nurul Aini (2012) A study on the customer's acceptance towards Islamic banking products among non-muslim in Mersing, Johor / Nurul Aini Madun. (2012) [Student Project] Physical copy is available on shelf

Madzin, Faisal (2006) A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin. (2006) [Student Project] Physical item is in process (Submitted)

Mahamad Ramli, Muhammad Farhan (2015) Influence of the product packaging towards consumer buying decision / Muhammad Farhan Mahamad Ramli. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Mahamood, Irwan Uzaini (2012) A case study on the factors that influence customers applying for Bank Rakyat’s 1aslah personal financing / Irwan Uzaini Mahamood. (2012) [Student Project] (Unpublished)

Mahd Shah, Ahmad Farriz (2020) Determinants affecting cashless transaction using e-wallet among Malaysian / Ahmad Farriz Mahd Shah. (2020) [Student Project] (Submitted)

Mahdi, Mohd Saifulzaman (2015) A study on customer satisfaction towards services provided by birth and death National Registration Department at Kota Kinabalu / Mohd Saifulzaman Mahdi. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Mahdzan, Nurul Shahnaz and Mokhtar, Marzuki and M. Nayan, Amran and Idris, Mohd Razif (2021) The determinants of user satisfaction of engineering maintenance system (EMESYS) in the Malaysian army / Nurul Shahnaz Mahdzan …[et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 225-241. ISSN 2462-1838

Mahhidin, Khaironi @ Nor Aini (2014) Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin. (2014) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mahidal, Christina Corren (2018) Green product purchase intention among young consumers in Kota Kinabalu, Sabah / Christina Corren Mahidal. (2018) [Student Project] Physical item is in process (Submitted)

Mahmod, Nur Atiqah (2017) Factors affecting the loyalty of customers in Islamic banking: a case of Batu Pahat, Johor / Nur Atiqah Mahmod. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mahmood, Masdalipah (1998) A study on measuring the potential of Batu Berendam as a new location for booker branch in Melaka / Masdalipah Mahmood. (1998) [Student Project] (Submitted)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Mahmud, Syahrul Hezrin and Dzulkifli, Fatimah Zainab and Abd Aziz, Najdah (2011) Understanding customer orientation behaviour: a study on non-academic staff in UiTM Kuala Terengganu / Syahrul Hezrin Mahmud, Fatimah Zainab Dzulkifli and Najdah Abd Aziz. (2011) [Research Reports] Physical copy is available on shelf (Unpublished)

Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

Majimbun, Edward Aronick (2013) The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun. (2013) [Student Project] (Unpublished)

Malik, Rosmaryati (2002) A study on benefit sought by Employees Provident Fund Social Security Training Institute (ESSET) customers towards the services offered in Selangor / Rosmaryati Malik. (2002) [Student Project] (Unpublished)

Malison, Shelbeth Ann (2007) A study on purchasing behavior of UiTM Sabah's female student towards purses / Shelbeth Ann Malison. (2007) [Student Project] Physical item is in process (Submitted)

Mamat, Nur Aini (2012) The effect for retail shop when hypermarket exists / Nur Aini Mamat. (2012) [Student Project] (Unpublished)

Mamat, Siti Suraya Husna (2021) Case Study : Numi Skincare / Siti Suraya Husna Mamat. (2021) [Entrepreneurship Project] (Unpublished)

Mamat@ Nik Mohamed, Nik Nur Amalina (2013) Factor influence customer acceptance to invest in Islamic gold dinar in Kota Bharu, Kelantan / Nik Nur Amalina Mamat@ Nik Mohamed. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Manak, Gua Hui (2002) Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. (2015) [Research Reports] Physical copy is available on shelf (Unpublished)

Maniran, Astutie (2007) Sabah Urban Development Corporation (SUDC) Sdn Bhd: a study on customer acceptance towards Seri Maya Apartment at Lok Kawi Heights Apartments / Astutie Maniran. (2007) [Student Project] Physical item is in process (Submitted)

Mansor, Muhammad Nazrin (2016) Factors affecting customer loyalty towards AirAsia Airline in Kota Kinabalu / Muhammad Nazrin Mansor. (2016) [Student Project] Physical item is in process (Submitted)

Mansor, Munirah Shafiqah (2017) Factors that influence the customers towards the selection in Islamic home financing: a case study in Selangor / Munirah Shafiqah Mansor. (2017) [Student Project] (Unpublished)

Mappahli, Roslina (2006) A Study on customer satisfaction towards services provided by MITI Sabah Branch / Roslina Mappahli. (2006) [Student Project] (Unpublished)

Marashin @ Hashim, Nur Samirah and Othman, Putera Afiq Zulfiqar and Jipiu, Lovelyna Benedict (2024) Assessing student satisfaction towards food quality and price fairness in UiTM Puncak Alam on-campus cafeteria / Nur Samirah Marashin @ Hashim, Putera Afiq Zulfiqar Othman and Lovelyna Benedict Jipiu. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 514-530. ISSN 1985-8914 ; 2590-3837

Mark James, Valentino (2013) A study on manufacturers behavior towards tax evasion of sales tax in Inanam, Menggatal and KKIP imposed by Royal Malaysia Customs Departments / Valentino Mark James. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Marsuki, Muttar (1993) A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki. (1993) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA (UiTM). Physical item is in process

Masakit, Evifyonne and Hairudin, Fathiyah and Musa, Fazilah and Midi, Hervina and Saimon, Shila Amelia (2014) Customers preference on car among staffs in UiTM, Kota Kinabalu, Sabah / Evifyonne Masakit ... [et al.]. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Mashahadi, Faizah and Syed Nor, Sharifah Heryati (2007) Factors that affect consumers' Purchase of cars in Malaysia towards the implementation of Asean Free Trade Zone Agreement (AFTA) / Faizah Mashahadi and Sharifah Heryati Syed Nor. (2007) [Research Reports] (Unpublished)

Maslie, Roslee (2001) A study on marketing campaign by Bank Simpanan Nasional Malacca Main Branch / Roslee Maslie. (2001) [Student Project] (Submitted)

Masrek, Mohamad Noorman and Ahmad Uzir, Nora'ayu and Khairuddin, Irni Eliana (2013) Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin. (2013) [Research Reports] (Unpublished)

Masri, Mohd Ashroof and Mat Zizan, Siti Nor Hanisah (2018) Behavior intention in using e-payment at Majlis Daerah Yan / Mohd Ashroof Masri and Siti Nor Hanisah Mat Zizan. (2018) [Student Project] (Submitted)

Masri, Nur Atikah (2017) Factors influencing credit card spending behavior in Shah Alam, Selangor / Nur Atikah Masri. (2017) Degree thesis, thesis, UiTM Cawangan Johor.

Masron, Nur Syuhadah (2017) The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. (2007) [Student Project] (Unpublished)

Masrun, Sharinee (2018) Consumer purchase intention towards global automobile brands in Malaysia / Sharinee Masrun. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Mastar, Mohd Aspi (2010) A study of customer intention to repurchase 1Aslah product, Bank Rakyat / Mohd Aspi Mastar. (2010) [Student Project] Physical item is in process (Submitted)

Mat, Azmi and Mohd Ali, Ainunnazlee and Mohamad Salleh, Mohammad Zaim and Kori, Nur Liana (2014) Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]. (2014) In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Mat, Edmund Janting (2003) A study on consumer level of awareness towards Agromas product (Chip Nangka) in Kuching / Edmund Janting Mat. (2003) [Student Project] Physical copy is available on shelf (Submitted)

Mat, Khalid Amin and Mohamad, Ahmad Abdullah and Omar Ali, Siti Rapidah and Mohd Said, Nur Shafini (2020) The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 143-151. ISSN 2682-9223

Mat, Mohd Hizami (2012) Customer satisfaction towards the effectiveness of insurance agent : the case of Kota Belud / Mohd Hizami Mat. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Mat Amin, Noor Hidayah (2017) The factors that influencing credit card usage among Islamic banking customer a case study in Temerloh / Noor Hidayah Mat Amin. (2017) [Student Project] (Unpublished)

Mat Azim, Natasya Aqilah (2019) The effect on investor trading behaviour towards future prices on crude palm oil in Malaysia based on the El Nino event / Natasya Aqilah Mat Azim. (2019) [Student Project] Physical item is in process (Submitted)

Mat Dangi, Mohamad Ridhuan and M. Yacob, Noor Hasimah (2013) Examining the fraud awareness from the university’s academic staffs perspectives / Mohamad Ridhuan Mat Dangi and Noor Hasimah M. Yacob. (2013) Gading Journal for the Social Sciences, 17 (2). pp. 1-20. ISSN 2600-7568

Mat Daud, Mastura (2010) The study on user satisfaction on the adequacy of facility at Perpustakaan Sultan Badlishah UiTM Kedah / Mastura Mat Daud. (2010) [Student Project] Physical item is in process (Submitted)

Mat Daud, Mohd Syukri (2011) A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. (2011) [Student Project] (Unpublished)

Mat Daud, Norhidayatul Akma Laily and Johor@Johar, Siti Syafiqah (2019) Factors that contribute to user satisfaction toward Perpustakaan Sultanah Bahiyyah, Universiti Utara Malaysia / Norhidayatul Akma Laily Mat Daud and Siti Syafiqah Johor@Johar. (2019) [Student Project] (Unpublished)

Mat Daud, Suhaini (1999) A study of local customer perception on quality of counter services provided by Tabung Haji (TH) / Suhaini Mat Daud. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mat Hussin, Mohamad Hafizuddin (2018) Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. (2018) [Student Project] (Unpublished)

Mat Jadi, Rabiatul Adawiyah (2011) Factors influence customer preferences on Islamic banking system in Wilayah Persekutuan Kuala Lumpur, Malaysia / Rabiatul Adawiyah Mat Jadi. (2011) [Student Project] (Unpublished)

Mat Jais, Nur Farain Hashira (2017) To study the factors that influence consumer behaviour in online purchase for groceries product: case study of Agrobazaar online programme under Federal Agriculture Marketing A uthority (FAMA) company / Nur Farain Hashira Mat Jais. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mat Nizan, Nurul Waheda (2017) Consumers online purchase intention in cosmetic product among female online shoppers: a case study of Giffarine Company / Nurul Waheda Mat Nizan. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mat Ramly, Abuzar Al-Gefari (2012) A study on customer satisfaction of selected companies on equipment leasing service at Dungun Terengganu / Abuzar Al-Gefari Mat Ramly. (2012) [Student Project] (Unpublished)

Mat Razali, Nur Syazwani (2013) Savings behavior among students of Cosmopoint International College Kota Bharu / Nur Syazwani Mat Razali. (2013) [Research Reports] (Unpublished)

Mat Rozi, Nur Adilah (2016) The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Mat Sakim, Harsa Ardila (2006) Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. (2006) [Student Project] (Unpublished)

Mat Sedi, Fatin Najwa (2021) Analysis of the ranking of mobile telephone brands chosen by female community in Tanah Merah, Kelantan using fuzzy electre method / Fatin Najwa Mat Sedi. (2021) [Student Project] (Unpublished)

Mat Supi, Muhammad Afif Musaid (2017) The impact of celebrity endorsement on consumer buying intention / Muhammad Afif Musaid Mat Supi. (2017) [Student Project] (Submitted)

Mat Yusoff, Juriana (2006) The effectiveness of promotional strategies in building customer awareness: a study of M.S. Garden Hotel Kuantan / Juriana Mat Yusoff. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mat Yusoff, Nur Emieliana (2021) Evaluation of the efficiency and selection of smartphones using data envelopment analysis [DEA] method / Nur Emieliana Mat Yusoff. (2021) [Student Project] (Unpublished)

Mat Zahir, Husna Izzaty (2021) Online business platform preferences using fuzzy COPRAS-G / Husna Izzaty Mat Zahir. (2021) [Student Project] (Unpublished)

Mat Zain, Maizatul Akmaliah (2009) The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. (2009) [Student Project] (Unpublished)

Matasan, Norliana (2008) A study on purchasing behaviour of UiTM students Sabah branch on socks / Norliana Matasan. (2008) [Student Project] Physical item is in process (Submitted)

Mathew, Vloreen Nity and Amir Abdullah, Ardiana Mazwa Raudah (2010) Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah. (2010) Masters thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Mawan, Rose Bibi (2015) A study on examining the relationship of advertising towards consumer buying behavior using AIDA concept/ Rose Bibi Mawan. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Mazlan, Muhammad Fazreen and Yahaya, Norabiatuladawiyah Ahmad and Ruslan, Nur Atiqa and Mopit, Nur Adriana Shafiqah Mohd (2016) The impact of informational packaging element towards consumer purchasing behaviour on snack product / Muhammad Fazreen Mazlan, Norabiatuladawiyah Ahmad Yahaya, Nur Atiqa Ruslan and Nur Adriana Shafiqah Mohd Mopit. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mazlan, Nur Marina (2017) Factors affecting customer purchase intention: a case of Parkson Nu Sentral / Nur Marina Mazlan. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mazlan, Nuramira Afiqah and Abdul Razak, Nurul Fatihin Nabilah (2022) Exploring the effectiveness of E-Cab-Hailing Services from customers' point of view / Nuramira Afiqah Mazlan and Nurul Fatihin Nabilah Abdul Razak. (2022) [Student Project] (Unpublished)

Mazlan, Syamimie Farhana (2013) A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan. (2013) [Research Reports] (Submitted)

Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. (2018) [Student Project] (Unpublished)

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494

Md Akhbar, Nur Darina (2017) Factors of gender difference preferences in online shopping / Nur Darina Md Akhbar. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Md Apandi, Nurul Afifah (2017) The effect of promotional mix on Percetakan Jasa Embun's business towards customer purchase intention / Nurul Afifah Md Apandi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Md Azam, Fadzillah Elliani (2010) Customer preferences in selecting insurance company through insurance brokers (Eastgate Insurance Brokers Sdn.Bhd) / Fadzillah Elliani Md Azam. (2010) [Student Project] (Unpublished)

Md Azlan, Siti Naemah (2016) Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan. (2016) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Md Daud, Mohd Asri (2010) A study of customer’s satisfaction towards service quality / Mohd Asri Md Daud. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

Md Dian, Muhamad Hafiz (2017) The factor that influence customer's preference towards choosing entertainment at alive 3D Art Gallery Port Dickson / Muhamad Hafiz Md Dian. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Md Faisol, Nur E'zzati (2017) Service quality and customer satisfaction of mobile banking in Malaysia / Nur E'zzati Md Faisol. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Md Ibrahim, Nik Noor Nadiah (2016) User acceptance of Academic Information System Management (AIMS) using UTAUT model / Nik Noor Nadiah Md Ibrahim. (2016) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Md Isa, Mohamad Azwan and Nasrul, Ferri and Mohamed, Suhana (2018) Factors affecting consumers’ acceptance towards electronic payment system: case of a government land and district office / Mohamad Azwan Md Isa, Ferri Nasrul and Suhana Mohamed. (2018) Jurnal Intelek, 13 (1). pp. 1-8. ISSN 2682-9223

Md Isa, Norazira and Johari, Nur Adibah (2018) The perception between second year and last year of degree students in UiTM Dungun about healthy lifestyle / Norazira Md Isa and Nur Adibah Johari. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

Md Ngaripin, Nur Amariah (2012) The influence of price, service and product quality towards customer satisfaction of Honda Dealers Johor Bahru / Nur Amariah Md Ngaripin. (2012) [Student Project] (Unpublished)

Md Noor, Akma Suhaila and Shaharudin, Haszlin and Ahmad, Mohamad Azroll and Bonollo, Ellivio and Wan Omar, Wan Noor Faaizah (2020) A study of studio environment on students’ project outcome / Akma Suhaila Md Noor...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 57-65. ISSN 2682-7840

Md Noor, Muhamad Najib Fahmi (2020) A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. (2020) [Student Project] (Unpublished)

Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. (2011) [Student Project] (Unpublished)

Md Ridzuan, Radziah (2009) Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. (2009) [Student Project] (Unpublished)

Md Sabri, Sabiroh and Wan Mohammad, Siti Hajar and Muhammad, Norrini and Idris, Asma’ Rashidah (2012) Measuring user acceptance of E-Syariah System using UTAUT model / Sabiroh Md Sabri ... [et al.]. (2012) e-Academia Journal, 1 (2). pp. 27-39. ISSN 2289 - 6589

Md Said, Muhammad Aizat (2012) User satisfaction towards reference librarian behaviours among Bachelor of Science in Information Studies (Hons.) (Library & Information Management) (lM224) in UiTM Kedah / Muhammad Aizat Md Said. (2012) [Student Project] Digital copy is downloadable on MyKM Portal Physical item is in process (Submitted)

Md Salleh, Nor Hafizah (2009) Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. (2009) [Student Project] (Unpublished)

Md Sanusi, Shazana (2011) Study on factors affecting customer loyalty towards personal financing i-Aslah: A case of Bank Kerjasama Rakyat (M) Berhad in Kota Bharu, Kelantan / Shazana Md Sanusi. (2011) [Student Project] (Submitted)

Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. (2014) [Student Project] Digital copy is downloadable on MyKM Portal Physical copy is available on shelf (Unpublished)

Md Tarmudi, Suhaili and Ruslan, Muhammad Amnan (2014) Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. (2014) [Student Project] (Unpublished)

Md Yasri, Radiyatul Amira (2018) Factor that can influence customer intention to adopt smart home : a case study of icon-future home / Radiyatul Amira Md Yasri. (2018) [Student Project] (Unpublished)

Md Yazid, Nurul Athirah (2018) The effectiveness of service quality in Gerbang Media PrintHub PLT printing services / Nurul Athirah Md Yazid. (2018) [Student Project] (Unpublished)

Md Yunus, Nurdiyanah and Mohd Ramadhan, Munira and Ismail, Izura (2012) The relationship between dimensions of compensation satisfaction and employee performance among the employees of UBF Maintenance Sdn. Bhd / Nurdiyanah Md Yunus, Munira Mohd Ramadhan and Izura Ismail. (2012) [Student Project] Physical copy is available on shelf (Submitted)

Md Yusoff, Noor Haslinda (2004) Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff. (2004) Degree thesis, thesis, Universiti Teknologi Mara (UiTM). Physical copy is available on shelf

Md Zain, Maslia (2018) Awareness of muslim consumer toward halal foods / Maslia Md Zain. (2018) [Student Project] (Unpublished)

Md Zaki, Lailatulnurafiqah and Asri, Nurramizah Syazana (2019) Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. (2005) [Student Project] (Unpublished)

Md. Jani, Siti Hajar (2022) Kuala Pilah, emas dan untung… / Siti Hajar Md. Jani. (2022) Bulletin. UiTM Cawangan Negeri Sembilan.

Md.Shukri, Nur Izzatul (2008) The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. (2008) [Student Project] (Unpublished)

Md.Zamri, Nur Mahsuri (2009) The relevant of hydroponic system in our country toward customer perspective / Nur Mahsuri Md.Zamri. (2009) [Student Project] (Unpublished)

Megat Adnan, Megat Ridwan (2016) Investigating mobile learning readiness among undergraduates students at Faculty of Education in Universiti Teknologi MARA (UiTM) Shah Alam / Megat Ridwan Megat Adnan. (2016) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Megat Nor Mazlan, Puteri Aliah Athirah (2019) Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. (2019) [Student Project] (Unpublished)

Meor Chek Hussien, Meor Syahrizal Azryl (2001) A study on the internal customer satisfaction of Malaysian Shipping Agencies Sdn. Bhd / Meor Syahrizal Azryl Meor Chek Hussien. (2001) [Student Project] (Submitted)

Meor Hussin, Mazidatul Liana (2021) Primary criteria of buying shoe decision among female students using fuzzy analytical hierarchy process / Mazidatul Liana Meor Hussin. (2021) [Student Project] (Unpublished)

Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Meor Zainuazmi, Wan Nur Safirah and Jahauddin, Ummu Kalsum (2018) Factors affecting home buyers’ purchase decision in Bandar Laguna Merbok, Sungai Petani / Wan Nur Safirah Meor Zainuazmi and Ummu Kalsum Jahauddin. (2018) [Student Project] (Unpublished)

Merazman, Nur Amirah (2015) Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman. (2015) [Student Project] (Unpublished)

Mezani, Sedik (2013) Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Mhd Kamal, Muhammad Shahrul Azim (2014) The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Mhd Noh, Aziedah (2019) Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh. (2019) Degree thesis, thesis, UiTM Cawangan Johor. Physical copy is available on shelf

Mhd Suyid, Muhammad Shafiq (2019) The customers’ acceptance level towards smoke-free policy in Kuala Terengganu’s restaurants / Muhammad Shafiq Mhd Suyid. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. (2014) [Student Project] (Unpublished)

Michael, Melvin Alvarozn (2012) Factors affecting consumers choice of mobile phone service providers in Kota Kinabalu / Melvin Alvarozn Michael. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Mijin, Clarissa R. (2006) Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Mimin, Rosalia (2013) Consumer perception towards service quality of both local airline services in Kota Kinabalu, Sabah (Malaysia Airlines - MAS & Air Asia) / Rosalia Mimin. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Misni, Latifah Shaqirah (2013) The customers’ acceptance towards Al-Rahn Bank Rakyat with special study on the effect of storage fee towards Al-Rahn Bank Rakyat / Latifah Shaqirah Misni. (2013) [Student Project] (Unpublished)

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. (2016) [Student Project] (Unpublished)

Misri, Azuree Hydani (2002) Centralize retail application and customization (CRAC) in Malaysian perspective / Azuree Hydani Misri. (2002) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mobil, Shahira Shahina and Kasuma, Jati and Adenan, Mohd Amirul and Mejri, Norazimah and Rajan, Rohanna (2019) Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

Mohadalah, Freda Fairuza (2010) Factors influencing customers repurchase intentions (loyalty) towards caterpillar's product / Freda Fairuza Mohadalah. (2010) [Student Project] Physical item is in process (Submitted)

Mohamad, Ahmad Zahrisy Sufian (2012) Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad. (2012) [Student Project] (Unpublished)

Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. (2008) [Student Project] (Unpublished)

Mohamad, Dr. Wan Normila (2020) Pengurusan dan strategi kepuasan pelanggan vs kegembiraan pelanggan. “Customer satisfaction vs customer delight”: definisi dan konsep / Dr. Wan Normila Mohamad. (2020) ASPIRASI FPP. pp. 6-10. ISSN 2735-0509

Mohamad, Fadhilah (1999) An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Mohamad, Halimahton Badariah (2017) Elderly perception on robots / Halimahton Badariah Mohamad. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohamad, Khairunnisa (2011) Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. (2011) [Student Project] (Unpublished)

Mohamad, Mahani (1997) A study on the effectiveness of display at ladies department, Jaya Jusco Bandar Baru, Klang / Mahani Mohamad. (1997) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamad, Mastura and Ibrahim, Noor Faezah (2018) Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. (2007) [Student Project] (Unpublished)

Mohamad, Mohd Hafiz (2015) The study of end user satisfaction at PFI building / Mohd Hafiz Mohamad. (2015) [Student Project]

Mohamad, Norfadzilah (2017) User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohamad, Nur Farhanah Hazwani (2020) A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohamad, Nurdiana Mohamad (2015) Determinant of customers' switching behavior toward Bank Rakyat Ayer Keroh / Nurdiana Mohamad. (2015) [Student Project] (Submitted)

Mohamad, Nurul Huda (2009) Factors that makes up profitable customer loyalty toward the organizations / Nurul Huda Mohamad. (2009) [Student Project] (Unpublished)

Mohamad, Nurul Nadiah (2019) Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad. (2019) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Mohamad, Salizah (2013) The mediating effect of housing satisfaction in quality of life of low-cost housing / Salizah Mohamad. (2013) [Student Project] (Submitted)

Mohamad Salleh, Musdiana and Harun, Etty Harniza (2021) The impact of halal brand personali̇ty and onli̇ne brand trust on the onli̇ne halal food purchase intenti̇on: a conceptual paper / Musdiana Mohamad Salleh and Etty Harniza Harun. (2021) Voice of Academia (VOA), 17 (2): 2. pp. 11-24. ISSN 2682-7840

Mohamad @ Khalid, Suriani (2002) A study on customer satisfaction on internet services provided by Telekom Malaysia Berhad at Kuala Terengganu Branch / Suriani Mohamad @ Khalid. (2002) [Student Project] (Submitted)

Mohamad Ali, Noor Azillah and Shekh Zain, Rozihanim (2022) Beli Dahulu Bayar Kemudian (BNPL) / Noor Azillah Mohamad Ali and Rozihanim Shekh Zain. (2022) Bulletin. UiTM Cawangan Negeri Sembilan.

Mohamad Amin, Siti Zarina (2004) A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. (2004) [Student Project] (Unpublished)

Mohamad Asri, Azureen (2013) The role of brand equity in influencing purchase intentions / Azureen Mohamad Asri. (2013) [Student Project] Physical copy is available on shelf (Submitted)

Mohamad Aswad, Fatin Nur Atiqah (2019) Influence of service quality and role of value for money towards customer satisfaction of Air Asia Airlines / Fatin Nur Atiqah Mohamad Aswad. (2019) [Student Project] (Unpublished)

Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

Mohamad Fauzi, Nur Farahin (2018) Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. (2018) [Student Project] (Unpublished)

Mohamad Fuad, Norfarhana (2015) Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) [Student Project] (Unpublished)

Mohamad Ibrahim, Hairunnisa and Mohd Ghazali, Azuralisda and Jaafar, Zuratulraha (2021) Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar. (2021) Journal of Tourism, Hospitality and Culinary Arts, 13 (2). pp. 21-32. ISSN 1985-8914 ; 2590-3837

Mohamad Jaapar, Mohd Shafiq (2008) Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. (2008) [Student Project] (Unpublished)

Mohamad Nozi, Mohamad Akram (2022) Perceived usefulness, perceived ease to use, self-efficacy, maintaining social distancing, perceived enjoyment and intent to purchase Harumanis Perlis in Agrobazaar Online / Mohamad Akram Mohamad Nozi. (2022) [Research Reports] Digital copy is available in CD Physical item is in process (Unpublished)

Mohamad Poad, Aina Mariah The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Mohamad Razi, Nor Faezah and Sarkam, Nor Aslily and Mohammad, Nor Hazlina and Nasarudin, Nur Hasni and Ahmad Junid, Rosida (2021) The measurement tool to evaluate the sustainability of Geran Khas Prihatin (GKP) To Post Covid19 Recipients’ in Retaining SME’S Business / Nor Faezah Mohamad Razi ... [et al.]. (2021) In: UNSPECIFIED, 27 Oktober 2021.

Mohamad Roseli, Nur Hazwani and Azhar, Nurul Huda Najihah and Sauid, Muna Kameelah and Hasan, Zuhairah and Othman, Yuhanza (2021) Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.]. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 38.

Mohamad Rosli, Mohamad Haziq (2021) Awareness on the role of UiTM Zakat, Sedekah dan Wakaf centre (ZAWAF) among UiTM students / Mohamad Haziq Mohamad Rosli. (2021) [Student Project] (Submitted)

Mohamad Rosli, Mohd Norisham (2011) A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohamad Salleh, Musdiana and Ali, Siti Meriam and Harun, Etty Harniza and Ahmad Mabrul, Nurul Aqidah (2018) Factors influencing tourists’ revisit intention to Pangkor Island: the role of travel motivation and destination satisfaction / Musdiana Mohamad Salleh... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 13. ISBN 9789670314563

Mohamad Salleh, Musdiana and Harun, Etty Harniza and Ali, Siti Meriam (2019) Determinants of halal food purchase intention: applying the Theory Of Planned Behavior (TPB) in predicting halal food consumption among millennial generation in Malaysia / Musdiana Mohamad Salleh, Etty Harniza Harun and Siti Meriam Ali. (2019) In: UNSPECIFIED. (Submitted)

Mohamad Shari, Nur Syafikah (2017) The effect of switching barrier factor towards customer loyalty / Nur Syafikah Mohamad Shari. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamad Yunus, Noor’ain and Mat Som, Rohana and Abdul Majid, Afiza and Ungku Abdul Aziz, Ungku Munirah and Mohd Abas, Mohd Khalid (2018) Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)

Mohamad Zainal, Nabilah Nor Ain (2021) The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Mohamad@Othman, Nurasyura (2016) Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamadti, Siti Zaharah The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti. [Student Project] (Unpublished)

Mohamed, Baderisang and Md. Yusoff, Mohd. Sukor and Rooslan, Fatin Hanani (2022) The challenges of online shopping / Dr. Baderisang Mohamed, Mohd. Sukor Md. Yusoff and Fatin Hanani Rooslan. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 36-39. ISBN 2716-599X

Mohamed, Hasmira (2014) Evaluation of user experience on collaborative learning game / Hasmira Mohamed. (2014) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Mohamed, Rozita Naina (Prof Madya. Dr) and Rusli, Mohd Saifullah and Borhan, Halimahton (Prof Madya. Dr.) (2021) Modelling the effectiveness of using online food delivery services apps among customers in Klang valley during Covid-19 pendamics / Prof Madya. Dr Rozita Naina Mohamed ... [et al.]. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Mohamed Afiah, Nuraini Syafiqah Afifah (2015) Buying behaviors towards branded apparel among generation (Y) / Nuraini Syafiqah Afifah Mohamed Afiah. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

Mohamed Eusop, Muhammad Ekhsan (2011) The satisfaction of Takaful customer towards the services provided by the Takaful operators / Muhammad Ekhsan Mohamed Eusop. (2011) [Student Project] (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

Mohamed Murtaza, Mohamed Iqram (2013) Humour in advertisement and its influence on consumers attitude : a Sabahan perspective / Mohamed Iqram Mohamed Murtaza. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Mohamed Nazaruddin, Nazwa Nurshahida (2019) Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin. (2019) [Student Project] (Unpublished)

Mohamed Razali, Muhamad Rizal (2005) E-readiness towards mobile learning at Kolej Yayasan Melaka / Muhamad Rizal Mohamed Razali. (2005) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. (2014) [Student Project] (Unpublished)

Mohamed Tajuddin, Fatimah (2007) The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. (2007) [Student Project] (Unpublished)

Mohamed Yazid, Norazah (2007) A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. (2007) [Student Project] (Unpublished)

Mohamed Yunan, Noor Sharmila and Abdullah, Nur Asikim and Nik Ahmed Shukri, Nik Aini (2015) Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri. (2015) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Mohamed Yunus, Noor Azlina and Mohamed Yunus, Narazatul Akmal and Mohamed Anuar, Marhani (2020) Job satisfaction and organizational commitment among customer service representatives at call centre industry in Malaysia / Noor Azlina Mohamed Yunus, Narazatul Akmal Mohamed Yunus and Marhani Mohamed Anuar. (2020) Advances in Business Research International Journal, 6 (2). pp. 154-165. ISSN (e-ISSN) 2462-1838

Mohamed Zukri, Shamsunarnie and Hasnor, Hadi Zami and Juha Seman, Muhammad Hafizzullah and Abu Yazid, Hazman and Ibrahim, Nurul Bariyah and Mohd Fauzi, Noor Zafarina and Hamzah, Nor Hazreeni and Ibrahim, Nur Safwati (2022) Modelling the factors influencing the intention to purchase halal products among students in higher learning institutions using multiple linear regression / Shamsunarnie Mohamed Zukri … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 127-133. ISSN 0128-0767

Mohammad, Noorita and Abdul Ghani, Nur Ainiey Aida and Che Abdul Ghani, Che Ros Alia and Mazlan, Miza Afifah and Mohammad Bakri, Muhammad Adib and Izzul Areef, Mohammad Khairi (2021) The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]. (2021) Voice of Academia (VOA), 17 (2). pp. 225-238. ISSN 2682-7840

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2020) A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564

Mohammad, Norazlinda and Abu Bakar, Norida and Abu Bakar, Norlinda Tendot and Latchimanan Singh, Hardev Kaur (2014) Consumers' purchase pattern towards the e-commerce: a case of UiTM Melaka / Norazlinda Mohammad … [et al.]. (2014) [Research Reports] (Unpublished)

Mohammad, Nur Afifah Rodiah and Razali, Nur Atirah Afiqah (2022) A study on perceptions of online shopping behavior among university students in Malaysia during COVID-19 pandemic / Nur Afifah Rodiah Mohammad and Nur Atirah Afiqah Razali. (2022) [Student Project] (Unpublished)

Mohammad, Nurul Izani (2011) Factors contribute misconceptions towards Takaful insurance amongst customers of Bank Rakyat Gong Badak / Nurul Izani Mohammad. (2011) [Student Project] (Unpublished)

Mohammad, Samsiah (2007) A study of service quality in SOCSO Bintulu / Samsiah Mohammad. (2007) [Student Project] Physical copy is available on shelf (Submitted)

Mohammad Amran, Nurfaridza (2014) Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Melaka. Physical copy is available on shelf

Mohammad Nor, Rosni (2006) A study on factor influencing customer selection towards service provided by Bank Rakyat Machang, Kelantan / Rosni Mohammad Nor. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohammad Rosle, Muhammad Amirul Mukminin (2018) Trust, commitment, and customer intimacy towards customer loyalty of Bank Islam in Kuala Lumpur / Muhammad Amirul Mukminin Mohammad Rosle. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Mohammad Shukri, Amelin Nadia (2015) Determinants of financial well-being among employees in Kolej Poly-Tech Mara Kota Bharu / Amelin Nadia Mohammad Shukri. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Mohammad Yatim, Nur Hazirah (2022) A study of purchase intention of private label brands [PLBs] : the hypermarket perspective / Nur Hazirah Mohammad Yatim. (2022) [Research Reports] Digital copy is downloadable on MyKM Portal Digital copy is available in CD Physical item is in process (Submitted)

Mohammad Zubir, Zurina (2018) The relationship between factors of product quality, services quality and price that contribute to customer satisfaction: a study in product purchase at Persada Herbs Sdn Bhd / Zurina Mohammad Zubir. (2018) [Student Project] (Unpublished)

Mohammad Zunaidi, Nisrin Raihan (2017) Factors influencing the purchasing decision of tv home shopping; CJ Wow Shop: a case study of Media Prima Berhad / Nisrin Raihan Mohammad Zunaidi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mohammed Johari, Mohammad Fareeza and Mohd Saleh, Muhammad Nur Syazani (2021) Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohammed Shaed, Munirah and Tamby Chik, Chemah and Aini, Noorsyamimi and Nongchik, Nurulhuda (2015) The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. (2015) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (2). ISSN 1985-8914 ; 2590-3837

Mohammed Shobri, Nor Diyana and Putit, Lennora and Ahmad Suki, Amirah (2021) Does eWOM affect guests’ experience expectation? An empirical analysis within the hotel and tourism sector / Nor Diyana Mohammed Shobri, Lennora Putit and Amirah Ahmad Suki. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (1). pp. 42-53. ISSN 2550-1429

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. (2018) [Student Project] (Unpublished)

Mohd, Muhammad Sufian (2015) The usage of Islamic banking products among customers at Bank Rakyat Jalan Hang Tuah Melaka / Muhammad Sufian Mohd. (2015) [Student Project] (Unpublished)

Mohd Nordin, Siti Aishah (2011) Effects of fluctuation oil price towards consumer / Siti Aishah Mohd Nordin. (2011) [Student Project] (Unpublished)

Mohd Abbas, Nur Nadiah (2010) Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. (2010) [Student Project] (Unpublished)

Mohd Adam, Nur Bazilah and Mohamed, Nor Fadhilah (2017) The awareness of knowledge, attitudes and practices on food hygiene among food handlers in school canteen in Dungun, Terengganu / Nur Bazilah Mohd Adam & Nor Fadhilah Mohamed. (2017) [Student Project] (Unpublished)

Mohd Adham, Hafiz (2000) Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Mohd Ajid, Noradibah (2008) Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. (2008) [Student Project] (Unpublished)

Mohd Ali, Fazlina (2012) Users evaluation on the effectiveness of ES usage at Jabatan Akauntan Negara Malaysia (JANM), Putrajaya / Fazlina Mohd Ali. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohd Ali, Mohd Kamal (1999) Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

Mohd Alias, Noor Shazila (2006) The impact of TMpoint service quality on the customer satisfaction at TMpoint Setapak / Noor Shazila Mohd Alias. (2006) [Student Project] (Unpublished)

Mohd Alim, Nurul Nadiah Syafawati (2014) The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. (2014) [Student Project] (Unpublished)

Mohd Amin, Mohd Hamidi Adha (2014) Kitchen electrical appliances design and its influences to the consumer lifestyle / Mohd Hamidi Adha Mohd Amin. (2014) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohd Amin, Mohd Hamidi Adha and Abdullah, Mohamad Hariri (2011) Kitchen electrical appliances design: Does it influence to the consumer lifestyle? / Mohd Hamidi Adha Mohd Amin and Mohamad Hariri Abdullah. (2011) Voice of Academia (VOA), 11 (1). pp. 62-70. ISSN 2682-7840

Mohd Amin, Nora Amiza (2020) Factors affecting customer satisfaction in online shopping among urban citizens in Malaysia / Nora Amiza Mohd Amin. (2020) [Student Project] (Submitted)

Mohd Amin, Norhayati (2017) Factors that influence students in higher institution using Facebook as a learning tool / Norhayati Mohd Amin. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohd Amran, Ainaa Nadia (2007) Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. (2007) [Student Project] (Unpublished)

Mohd Anuar, Alia Tasnim (2018) Celebrity Endorsements On Social Media Towards Consumers Behavior / Alia Tasnim Mohd Anuar. (2018) [Student Project] (Unpublished)

Mohd Apandi, Intan Nursyafika and Abd Ghaffar, Nurnadia and Shamsuddin, Siti Nadzura (2014) Exploring the factors that influence visitors' satisfaction at Mini Malaysia & Asean Cultural Park, Melaka / Intan Nursyafika Mohd Apandi, Nurnadia Abd Ghaffar and Siti Nadzura Shamsuddin. (2014) [Student Project] (Unpublished)

Mohd Ariffin, A.R. and Mohamed Jamel, Mohd Khairil Naim (2021) Visitors’ preferences on seasonal accommodation for the Rainforest World Music Festival / A.R. Mohd Ariffin and Mohd Khairil Naim Mohamed Jamel. (2021) Built Environment Journal, 18 (1): 6. pp. 49-63. ISSN 2637-0395

Mohd Azam, Zati Azlinda and Mohamad Yusof, Nurhidayah (2014) Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

Mohd Azmi, Nor Hafiza (2011) Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohd Azmi, Omar Adli and Mihat, Shafika (2013) The importance of production and tendency on halal products and services in Malaysia and global market / Omar Adli Mohd Azmi and Shafika Mihat. (2013) [Student Project] (Unpublished)

Mohd Aznan, Ellail Ain and Awang, Nor Shamira Awang and Abu Bakar, Al Hafiz and Md Yusof, Mohd Khairulanwar and Mohd Rosli, Norfaezah and Mohd Yazid, Siti Amalina (2022) Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 19. pp. 206-210. ISSN 2231-7716

Mohd Daud, Noorazura (1999) Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Mohd Dos, Marina (2013) The consumer purchase intention of Tilapia product in Kota Kinabalu / Marina Mohd Dos. (2013) [Student Project] Physical item is in process (Submitted)

Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. (2019) [Student Project] (Unpublished)

Mohd Fouat, Mohamad Syahir (2018) Understanding the motives of supplement usage among Sailor Athetes in Malaysia / Mohamad Syahir Mohd Fouat. (2018) [Student Project] (Unpublished)

Mohd Ghazali, Ahmad Rizal (2000) A study on the effectiveness of parcel delivery at industrial area in Batu Caves by Pos Malaysia Berhad / Ahmad Rizal Mohd Ghazali. (2000) [Student Project] (Submitted)

Mohd Hafiz, Mohamad Amrullah (2016) Consumer perception on purchase intention towards Astro Internet Protocol Television (IPTV) / Mohamad Amrullah Mohd Hafiz. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Hanifiah, Aisyah (2014) Students' acceptance and satisfaction towards LMS at Centre for Foundation Studies, IIUM / Aisyah Mohd Hanifiah. (2014) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Mohd Hassan, Normala (2007) Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. (2007) [Student Project] (Unpublished)

Mohd Hassim, Mohd Norhakim and Mohd Rosli, Abdul Mu’iz Syafiq and Wan Mohammed, Wan Nur Azhiim (2016) Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Mohd Hatta, Hasbullah (2017) The acceptance of Military Lifetime Health Records (MLHR) / Hasbullah Mohd Hatta. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. (2018) [Student Project] (Unpublished)

Mohd Hisham, Siti Balqis (2013) A study on the application of queuing model to evaluate the performance of counter service in employees provident fund department / Siti Balqis Mohd Hisham. (2013) [Student Project] (Unpublished)

Mohd Idros, Wan Ahmad Hakim and Abdul Manaf, Nurul Amanina (2016) Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) [Student Project] (Unpublished)

Mohd Ikram, Muhammad Syamim (2021) Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Ismail, Nurafiqah (2020) Factors affecting saving behaviour among students : Evidence from UiTM Sabah`s students / Nurafiqah Mohd Ismail. (2020) [Student Project] (Unpublished)

Mohd Jaafar, Siti Nabila (2014) The influence of consumer-based brand equity in selecting fast food restaurant / Siti Nabila Mohd Jaafar. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Johan, Mohd Remie and Md. Syed, Md. Azalanshah and Mohd Adnan, Hamedi (2022) Digital media and online buying considerations among generation Z in Malaysia / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan. (2022) Jurnal Intelek, 17 (1): 16. pp. 164-180. ISSN 2231-7716

Mohd Johan, Mohd Remie and Shao, Zhucheng and Lim, Kelly Qiao Ling and Annuar, Nursyamilah (2022) Influencing consumers’ trust in online grocery shopping: a survey among Malaysian / Mohd Remie Mohd Johan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 13. pp. 128-139. ISSN 2231-7716

Mohd Johan, Mohd Remie and Teoh, May Xyn and Abdul Manab, Nur Farhanah and Md Syed, Md Azalanshah and Mohd Adnan, Hamedi (2020) Customer retention in digital media business platforms in Malaysia / Mohd Remie Mohd Johan … [et al.]. (2020) Forum Komunikasi (FK), 15 (1). pp. 116-137. ISSN 0128-2379

Mohd Johan, Mohd Remie and Yuan Li Mohd Zain, Elisya Maliha and Tomoki, Miura and Tee, Mcxin and Annuar, Nursyamilah (2022) Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 14. pp. 140-150. ISSN 2231-7716

Mohd Kamal, Nurena and Yusoff, Siti Nurbaya and Mahidin, Melini and Ismail, Nornafisah and Ibrahim, Muhammad Khairulanam (2008) Entrepreneurship : Crystal Supermarket / Nurena Mohd Kamal ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Mohd Kamaluddin, Khairul Afifah and Ismail, Shahrul Nizam and Mohd Isa, Shamimi (2014) Shoppers satisfaction and revisit intention based on attributes of shopping experiences / Khairul Afifah Mohd Kamaluddin, Shahrul Nizam Ismail and Shamimi Mohd Isa. (2014) [Student Project] (Submitted)

Mohd Khasmi, Nur’Alia Natasya and Mohamad Saber, Joesri and Sharullain, Nur Shafida and Salim, Azlan and Mahat, Fadhlina and Ibrahim, Mohd Zool Fadli (2025) Langkawi residents’ dining preferences: a behavioural study of local restaurant patronage / Nur’Alia Natasya Mohd Khasmi ... [et al.]. (2025) Jurnal Intelek, 20 (1): 12. pp. 136-148. ISSN 2682-9223

Mohd Khir, Mohd Radzi and Hussain, Mohammad Khairul Anwar and Mohamed, Rohaya (2018) Factors influencing customers’ choice of Umrah service provider / Mohd Radzi Mohd Khir ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sg Petani, Kedah, p. 33. ISBN 9789670314563

Mohd Khiri, Muhammad Adib Hafizi (2023) Determinants of youth demand for healthcare facilities in Seri Iskandar / Muhammad Adib Hafizi Mohd Khiri. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal Physical item is in process

Mohd Khushaini, Rabiatul Adawiyah (2011) Debit card usage and its impact among consumer in Malaysia / Rabiatul Adawiyah Mohd Khushaini. (2011) [Student Project] (Unpublished)

Mohd Latib, Aizatul Aqilah (2015) The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Mokhtar, Nurul Hanan (2018) Factors that influence customer loyalty of Astro Sdn Bhd Pay-Tv Services/ Nurul Hanan Mohd Mokhtar. (2018) [Student Project]

Mohd Muslim, Najuwa Aqilah (2018) Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. (2018) [Student Project] (Unpublished)

Mohd Nadzri, Nur’ Irma Ezati and Salleh, Nurfathihah (2019) Online food ordering by mobile application among UiTM Terengganu branch’s students / Nur’ Irma Ezati Mohd Nadzri and Nurfathihah Salleh. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Napi, Nurul -Iz (2020) Factors influencing patient’s satisfaction level on foodservice at Hospital Universiti Sains Malaysia (HUSM) Kubang Kerian, Kelantan / Nurul -Iz Mohd Napi. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Nasir, Diana Sirmayunie and Zawawi, Nurshahira and Abu Hasan, Suzanawati (2019) Evaluate and rank the smartphone brand using fuzzy AHP and PROMETHEE / Diana Sirmayunie Mohd Nasir, Nurshahira Zawawi and Suzanawati Abu Hasan. (2019) Jurnal Intelek, 14 (2). pp. 44-51. ISSN 2682-9223

Mohd Nasir, Faizul Ilham (2014) SMS Advertising : Young Working Consumers’ Attitude Towards Receiving SMS Advertising / Faizul Ilham Mohd Nasir. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Nasir, Nur Syazana and Mohammad, Azlyantiny (2024) The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 66-70. ISBN 2716-599X

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. (2018) [Student Project] (Unpublished)

Mohd Nazmi, Fauziana (2010) The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. (2010) [Student Project] (Unpublished)

Mohd Nazri, Nadia and Adzharuddin, Nor Azura and Ridzuan, Abdul Rauf (2020) Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

Mohd Nazri, Nas Asyiqin (2017) The impact of brand equity on purchase intention of cosmetic products / Nas Asyiqin Mohd Nazri. (2017) [Student Project] (Submitted)

Mohd Noh, Masturah (2023) Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal Physical item is in process

Mohd Noor, Mohd Syazwan (2020) The determinant of a mobile wallet intention among consumers / Mohd Syazwan Mohd Noor. (2020) [Student Project] (Unpublished)

Mohd Noor, Nor Raihana Asmar and Kamarul Zaman, Liziana and Yaacob, Norhayati and Hassan, Muhammad Syafiq (2021) A conceptual study on the awareness of food borne disease and food handling regulation among food handlers / Nor Raihana Asmar Mohd Noor ... [et al.]. (2021) In: E-Proceeding 8th International Conference On Public Policy and Social Science (ICoPS) 2021.

Mohd Noor, Nur Azmira and Mohd Zuhana, Nurul Nadirah (2017) Motivation and trust towards knowledge-sharing behaviour among staff at Sarawak State Library / Nur Azmira Mohd Noor and Nurul Nadirah Mohd Zuhana. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Nor, Hafizah (2009) Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. (2009) [Student Project] (Unpublished)

Mohd Nordin, Nurul Asyikin (2008) Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin. (2008) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Mohd Norkhan, Mohamad Nor Alwan Iqmal and Mohd Idris, Muhammad Rakib (2020) The factors that influence usage of technology advancement in hotel industry / Mohamad Nor Alwan Iqmal Mohd Norkhan and Muhammad Rakib Mohd Idris. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

Mohd Rafik, Nur Farieza (2015) A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Mohd Rahayudin, Muhammad Fakhrullah and Saharudin, Alif Akram (2021) The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Raidzoh, Hidayah (2013) A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Mohd Ramli, Nurul Akmarlina and Abd Manaf, Fatin Nadia (2017) An exploration study on factors affecting customer satisfaction at fast food restarant: a suggestion of Domino’s delivery / Nurul Akmarlina Mohd Ramli and Fatin Nadia Abd Manaf. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohd Rashid, Salimah and Huam, Hon Tat and Thoo, Ai Chin and Md Rasli, Amran and Abd Hamid, Abu Bakar and Baharun, Rohaizat (2010) Pengaruh persekitaran dalaman dan rekabentuk kompleks membelibelah ke atas tingkah-laku pembelian pengguna / Salimah Mohd Rashid...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Mohd Razali, Haslizahanim (1999) A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali. (1999) [Student Project] (Submitted)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Mohd Rohi, Nurmaizatul Bareerah (2015) Identifying the dimensions of customer preference on terrace house design in Johor Bahru, Johor / Nurmaizatul Bareerah Mohd Rohi. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Rosli, Nur Ain (2018) Factor effecting consumers' purchasing behavior in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project]

Mohd Rosli, Nur Ain (2018) Factors influencing consumer behaviour in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project] (Unpublished)

Mohd Rosli, Nur Athirah and Kamarudzaman, Nurul Aimie (2017) Customer loyalty towards the usage of public transportation among non-residential students in Lembah Bujang / Nur Athirah Mohd Rosli and Nurul Aimie Kamarudzaman. (2017) [Student Project] (Submitted)

Mohd Rosly, Nor Hidayah (2014) Factors that influence consumer credit / Nor Hidayah Mohd Rosly. (2014) [Student Project] (Unpublished)

Mohd Rusli, Nur Hidayah (2014) Factors affecting customer preferences in Islamic banking products and services / Nur Hidayah Mohd Rusli. (2014) [Student Project] (Unpublished)

Mohd Rusli, Siti Fadilah (2015) Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli. (2015) [Student Project] (Unpublished)

Mohd Saad, Shakirah (2023) Evaluation of artificial intelligence's impact on customer service / Shakirah Mohd Saad. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 52-54. ISBN 2716-599X

Mohd Sabri, Nur Fasihah (2018) The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Said, Farizan (2008) Customers satisfactions and service quality at the Jabatan Pendaftaran Negara / Farizan Mohd Said. (2008) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Said, Shariza (2012) Measurement of user acceptance towards online room booking system (E-Tempah) at UiTM Kota Bharu Campus / Shariza Mohd Said. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohd Saiful Bahari, Nur Syazana and Mohd Sharif, Siti Aisyah (2021) Determining the factors affecting intention of food waste recycling among household in Malaysia / Nur Syazana Mohd Saiful Bahari and Siti Aisyah Mohd Sharif. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Sait, Ain Syuhadah (2019) Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. (2019) [Student Project] (Unpublished)

Mohd Saleh, Nur Salihah (2008) Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. (2008) [Student Project] (Unpublished)

Mohd Salleh, Mohamad Shamsul Aizat (2013) Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Mohd Salleh, Nurul Ain (2011) A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh. (2011) [Student Project] (Unpublished)

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. (2006) [Student Project] (Unpublished)

Mohd Sani, Siti Qurratu Ain (2018) Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) [Student Project]

Mohd Sanif, Hamizah (2018) "Understanding retail layout: a case study at Agrobazaar Rakyat 1Malaysia Simpang Renggam, Johor" / Hamizah Mohd Sanif. (2018) [Student Project] (Unpublished)

Mohd Saufi, Fara Elani (2009) Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. (2009) [Student Project] (Unpublished)

Mohd Saufi, Najibah (2013) Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. (2013) [Student Project] (Unpublished)

Mohd Sazali, Muhammad Yusaid (2019) Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. (2019) [Student Project] (Unpublished)

Mohd Sazali, Nur Ain (2011) The optimizing Ar-Rahnu service for the growth of achievement at Bank Rakyat Senawang Branch / Nur Ain Mohd Sazali. (2011) [Student Project] (Unpublished)

Mohd Shafie, Mohd Shamsol (2000) A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Mohd Shaharudin, Nur Shafawati and Ismail, Amalina (2019) Factors affecting custoemrs’ purchase intention towards hotels online booking system / Nur Shafawati Mohd Shaharudin and Amalina Ismail. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Shaizad, Aini Syakirah (2017) Online buying behavior towards repurchase intention: a study of Malaysia Airlines Berhad (MAB) / Aini Syakirah Mohd Shaizad. (2017) [Student Project] (Submitted)

Mohd Shariff, Norlaily (1997) A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Sharun, Rabi’atuladawiyah (2014) Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

Mohd Shukeri, Monatul Saadiah (2000) Relationship marketing as a strategy in boosting sales: a study on Eye On Egypt (M) Sdn Bhd / Monatul Saadiah Mohd Shukeri. (2000) [Student Project] (Submitted)

Mohd Sidek, Intan Azfarini and Mohd Hanafiah, Nur Fazira (2018) A study on the effect of hotel technology in hotel operation / Intan Azfarini Mohd Sidek and Nur Fazira Mohd Hanafiah. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Sophian, Marziah (2014) A study on factors influencing the spending behavior of credit card holders in Kota Kinabalu, Sabah / Marziah Mohd Sophian. (2014) [Student Project] Physical item is in process (Submitted)

Mohd Sophian, Massunarty (2006) A study on public awareness towards the smart consumer campaign by the Ministry of Domestic Trade and Consumer Affairs (MDTCA) in Tuaran, Kota Kinabalu / Massunarty Mohd Sophian. (2006) [Student Project] Physical item is in process (Submitted)

Mohd Suhaimi, Nur Najwa Faryhah (2022) Purchase of halal food through online applications: a case study among UiTM Dungun students / Nur Najwa Faryhah Mohd Suhaimi. (2022) [Student Project] (Submitted)

Mohd Suharman, Nur Iman (2020) Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. (2020) [Student Project] (Unpublished)

Mohd Wahid, Siti Daleela (2006) Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. (2006) [Student Project] (Unpublished)

Mohd Yahya, Khairil Imran (2009) Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. (2009) [Student Project] (Unpublished)

Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. (2007) [Student Project] (Unpublished)

Mohd Yasir @ Mohd Nasir, Nurul Khairoh (2021) Patronage factors of Tabung Haji among Muslim community in Kampung Gajah, Perak / Nurul Khairoh Mohd Yasir @ Mohd Nasir. (2021) [Student Project] (Submitted)

Mohd Yonan, Khairul (2006) A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan. (2006) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Yunus, Dg Zuraidyah (2007) Purchasing behavior UiTM students (Sabah branch) on shampoo / Dg Zuraidyah Mohd Yunus. (2007) [Student Project] Physical item is in process (Submitted)

Mohd Yunus, Muhammad Ammar Syafiq (2015) Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus. (2015) [Student Project] (Unpublished)

Mohd Yusof, Nurul Naim (2011) Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof. (2011) [Student Project] (Unpublished)

Mohd Yusof, Nurul Syafiqah (2016) Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Yusof, Yusmaliza (2002) A study on customer satisfaction toward services provided by Employees Provident Fund Social Security Training Institute (ESSET) / Yusmaliza Mohd Yusof. (2002) [Student Project] (Submitted)

Mohd Yusoff, Nor Hanani (2015) Prototype design of mobile learning application of operating system course based on students' preferred learning style / Nor Hanani Mohd Yusoff. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Mohd Yusoff, Norfaqihah and Alam, Anis Hazwani (2019) Demographic profile of consumer preference towards kaduk pesto / Norfaqihah Mohd Yusoff and Anis Hazwani Alam. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Yusoff, Nur Liyana (2016) Impact of age differences on shopping mall behaviour / Nur Liyana Mohd Yusoff. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Yusoff, Siti Nurul Suraya and Ismail, Nor Emira and Harun, Norfaraliza (2018) Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd Yusop, Nor Farahanis Nadia (2018) Factors affecting the housing price in Malaysia / Nor Farahanis Nadia Mohd Yusop. (2018) [Student Project] (Submitted)

Mohd Zahari, Ahmad Suffian and Abdul Rahman, Baharom and Othman, Abdul Kadir and Raja Baniamin, Raja Mariam (2014) The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. (2014) Journal of Information and Knowledge Management (JIKM), 4 (1). pp. 151-170. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337

Mohd Zaidi, Muhammad Zarul Hisyamuddin and Kamaruddin, Nurul Aqilah (2022) Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin. (2022) [Student Project] (Unpublished)

Mohd Zainon, Nur Alwani (2018) Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon. (2018) [Student Project] (Unpublished)

Mohd Zainuddin, Nurain (2015) Factor determine employee work life balance at SACC CONVEC Sdn Bhd / Nurain Mohd Zainuddin. (2015) [Student Project] (Unpublished)

Mohd Zainuddin, Wan Noorhayatie (2008) A study on relationship of perceived trustworthiness, demographic factors and behavioral intention in using mobile banking services among mobile bank users from selected banking institutions in Klang Valley, Malaysia / Wan Noorhayatie Mohd Zainuddin. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Physical copy is available on shelf

Mohd Zainy, Nurul Farihah (2020) Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohd Zaki, Mohd Zarif (2005) E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki. (2005) Degree thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Mohd Zamri, Ain Nur Umairah and Mohd Nazri, Nurain Maisarah and Mohd Zaharuddin, Nur Zahratul Adila and Naris, Ain Natasya and Azhar, Siti Nur Aisyah and Bohari, Syifa Trisya Qashrina and Juhari, Joeaiza (2024) Cozy Cup 312 Cafe / Ain Nur Umairah Mohd Zamri … [et al.]. (2024) In: Melaka International Intellectual Exposition 2024 (MiiEX 2024). Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka, Alor Gajah, pp. 806-808. ISBN 978-967-2846-81-9 (Submitted)

Mohd Zawawi, Nurin Syazwina (2021) Fuzzy conjoint analysis to investigate the users’ perceptions towards credit card / Nurin Syazwina Mohd Zawawi. (2021) [Student Project] (Unpublished)

Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. (2008) [Student Project] (Unpublished)

Mohd Zulkepli, Mohamad Zulfadzlie (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. (2018) [Student Project] (Unpublished)

Mohd Zulkifli, Muhammad Zul Fathi (2020) A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) [Student Project] (Unpublished)

Mohd. Azli Mat Dris, Mohd. Azli Mat Dris (2014) A study on customer retention towards food shop no. 6 at Kolej Nilam, Universiti Teknologi MARA Pulau Pinang / Mohd. Azli Mat Dris. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. (2014) [Student Project] (Unpublished)

Mohd. Khapid, Siti Norhafizee (2005) Defining quality customer service competencies: a case study in Agensi Khiron Takaful Nasional Sdn Bhd / Siti Norhafizee Mohd Khapid. (2005) [Student Project] (Submitted)

Mohd. Radzi, Rafiza and Ahmad, Aini Yusaimi and Mohd. Beon, Maimunah (2015) Strategic service enhancement towards customer satisfaction in Maybank Simpang Kuala / Rafiza Mohd. Radzi ... [et al.]. (2015) [Student Project] (Submitted)

Mohd. Sewan, Abdul Aziz Shah (2007) A study on Indocafe market profile in Kota Kinabalu, Sabah / Abdul Aziz Shah Mohd. Sewan. (2007) [Student Project] Physical item is in process (Submitted)

Mohd. Yusof, Jamaliah and Musa, Rosidah and Abd Rahman, Sofiah (2010) Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. (2010) [Research Reports] (Unpublished)

Mohd. Yusop, Nuramira and Zakaria, Siti Munawarah (2010) Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Mohiden, Noor Athirah (2022) Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

Mohtar, Mohd Faiz (2018) The factors influencing customers purchase decision at Parkson Mahkota Parade among International Business Students of UiTM Cawangan (Melaka) Kampus Bandaraya / Mohd Faiz Mohtar. (2018) [Student Project] (Submitted)

Mojuntin, Prudence James and Muksin, Nur Zahira (2011) To study the level of customer satisfaction towards public counter service / Prudence James Mojuntin and Nur Zahira Muksin. (2011) [Student Project] (Unpublished)

Mokhsin, Mudiana and Harun, Afdallyna Fathiyah and Abu Bakar, Murshidan and Abdullah, Fariq and Japar, Ar Eirwan (2020) The conceptual idea of recycling used cooking oil mobile application: A recommendation for environment sustainability / Mudiana Mokhsin … [et al.]. (2020) Borneo Akademika, 4 (3): 2. pp. 9-18. ISSN 2462-1641

Mokhtar, Marziah and Yusoff, Sabariah and Muhamad Murad, Nur Aqilah (2020) The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad. (2020) Advances in Business Research International Journal, 6 (2). pp. 133-143. ISSN (e-ISSN) 2462-1838

Mokhtarruddin, Esmady Fazudin (1999) A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Morni, Nurul Amirah Harithah (2020) Consumers intention to adopt mobile commerce in Kota Kinabalu / Nurul Amirah Harithah Morni. (2020) [Student Project] Physical item is in process (Unpublished)

Mosipil, Jostivita @ Mary Jeaniffer (2007) A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer. (2007) [Student Project] Physical item is in process (Submitted)

Mosiun, Florrissa Florist (2017) Community attitudes and perception on conserving the water quality status in Inanam: Likas River Basin, Kota Kinabalu, Sabah / Florrissa Florist Mosiun. (2017) [Student Project] Physical item is in process (Submitted)

Mu'az, Zahratie (2018) Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az. (2018) [Student Project] (Unpublished)

Mualasan, Faiezah Diyanah (2019) Factors influencing consumer behaviour on purchasing fast food / Faiezah Diyanah Mualasan. (2019) [Student Project] (Unpublished)

Muda, Jefferson Joel and Duncan Janta, Stanniforth Schenker (2013) Consumer preference towards local and foreign electrical product / Jefferson Joel and Stanniforth Schenker. (2013) [Student Project] Physical copy is available on shelf (Submitted)

Muda, Mazzini (2014) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Muhamad, Azim Izzuddin and Osman, Mohd Najmie and Said, Nurul Nabila and Ma’rof, Nur Afiqah (2018) Determinants of customer relationship as mediating effect on service quality and customer loyalty: a case study Takaful Ikhlas / Azim Izzuddin Muhamad...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 29. ISBN 9789670314563

Muhamad, Nor Atiqah (2016) The perceived characteristics that influence on intention to use LED lighting in residential market / Nor Atiqah Muhamad. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Muhamad, Nurzety Adawiyah (2015) The affect of relationship marketing towards customer loyalty: a case study of Usaha Jaya Marketing (UJM) Jerteh, Terengganu / Nurzety Adawiyah Muhamad. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Muhamad, Siti Nor Nadrah and Abd Razak, Nur Illani and Norman, Nur Afiqah and Muhammat Pazil, Nur Syuhada and Wan Shahidan, Wan Nurshazelin and Mohamad Nor, Nor Azriani (2022) The significant factors influencing landscape satisfaction among residents towards home garden landscape in Puchong, Selangor / Siti Nor Nadrah Muhamad ... [et al.]. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 25. pp. 259-271. ISSN 2600-8793

Muhamad Hassim, Mohd Hashimi (2006) Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. (2006) [Student Project] (Unpublished)

Muhamad Mazlan, Norhayati (2013) Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

Muhamad Narawi, Nur Mary Farisha and Hadi Rusdi, Nur Syafiqah (2018) Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi. (2018) [Student Project] (Unpublished)

Muhamad Zamari, Liana Syazwani and Ahmad Jais, Nur Khaleda Atiqah and Alisam, Siti Amirah and Mohd Akhuan, Norfadhilah (2025) Factors affecting millennial tourists’ behavioral intention in using user-generated content for travel planning / Liana Syazwani Muhamad Zamari ... [et al.]. (2025) Jurnal Intelek, 20 (1): 16. pp. 185-191. ISSN 2682-9223

Muhamat, Mastura (2011) The level of consumers awareness on internet banking / Mastura Muhamat. (2011) [Student Project] (Unpublished)

Muhamd Apardi, Muhammad Faisal and Rahmat, Nur Azzammudin and Abdullah, Muhd Nur Azzammuddin and Mat Nor, Mohd Al Fadil and Zainuddin, Mohd Syafiq (2008) Entrepreneurship : Hi- Jack Technology / Muhammad Faisal Muhamd Apardi ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Muhammad, Chik Zulkhairi (1999) A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Muhammad, Mohd Zainuri and Hussin Bidin, Yeop and Ishak, Ismail and Shaari, Rustam (2008) A study on SMES propensity in choosing business advisory services: a case in Kota Bharu, Kelantan, Malaysia / Mohd Zainuri Muhammad … [et al.]. (2008) [Research Reports] Physical copy is available on shelf (Submitted)

Muhammad, Nur Hanun (2022) The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

Muhammad Ali, Ali Adhwa (2016) Factors influence young adult behaviour in intention to purchase online product and services / Ali Adhwa Muhammad Ali. (2016) [Student Project] Physical copy is available on shelf (Submitted)

Muhammad Alwi, Abdul Rasyid (2019) A study on spending behaviour of national higher education fund corporation (PTPTN) borrowers / Abdul Rasyid Muhammad Alwi. (2019) [Student Project] (Unpublished)

Muhammad Firdaus, Nur Shahidatul Aina (2023) A study of perceived product quality influences users’ purchase intention on sustainable kitchenware products / Nur Shahidatul Aina Muhammad Firdaus. (2023) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Muhammad Firdaus, Nur Shahidatul Aina and Shaharudin, Haszlin and Ahmad, Mohammad Azroll and Bonollo, Elivio and Wan Omar, Wan Noor Faaizah and Hasan, Zakiyah (2020) A development of conceptual model for defining users’ quality perception in product design / Nur Shahidatul Aina Muhammad Firdaus ... [et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 26-35. ISSN 2682-7840

Muhammad Khairi Sham, Nur Aisyah Syafiqah and Mohamad, Nur Farthiha (2018) Students’ perception on electronic food ordering in Kuala Terengganu / Nur Aisyah Syafiqah Muhammad Khairi Sham and Nur Farthiha Mohamad. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Muhammad Khairil, Anna Shaffera (2020) Brand loyalty towards fashion hijab industry / Anna Shaffera Muhammad Khairil. (2020) [Student Project] Physical item is in process (Unpublished)

Muhammad Nizam, Nur Syalizah and Wan Sulong, Wan Nurul Izzah (2021) Parents’ strategies in promoting healthy eating habits among school-aged children in Dungun / Nur Syalizah Muhammad Nizam and Wan Nurul Izzah Wan Sulong. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Muhammat Pazil, Nur Syuhada and Mahmud, Norwaziah and Jamaluddin, Siti Hafawati and Shakiren, Saidatul Shareen (2018) Application of fuzzy TOPSIS in selecting the major factor influencing Malaysians’ choice of University (IPTA or IPTS) / Nur Syuhada Muhammat Pazil ... [et al.]. (2018) Journal of Computing Research and Innovation (JCRINN), 3 (2): 2. pp. 10-16. ISSN 2600-8793

Muhammat Pazil, Nur Syuhada and Mahmud, Norwaziah and Jamaluddin, Siti Hafawati and Shakiren, Saidatul Shareen (2018) Application of fuzzy topsis in selecting the major factor influencing Malaysians’ choice of university (IPTA or IPTS) / Nur Syuhada Muhammat Pazil ... [et al.]. (2018) Journal of Computing Research and Innovation (JCRINN), 3 (2): 2. pp. 10-16. ISSN 2600-8793

Muin, Suzanty (2011) A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Mukhtar, Rabi’atul’adawiyah (2015) A study on the effect of marketing mix elements towards performance of Celcom Axiata Berhad: a case study in Kota Bharu / Rabi’atul’adawiyah Mukhtar. (2015) [Student Project] (Unpublished)

Murad, Nurul Hanis (2021) Understanding riba: a case study of Muslim people in Kg Melayu Subang / Nurul Hanis Murad. (2021) [Student Project] (Submitted)

Murkam, Vivie Murhizawatie (2008) A study on purchasing behavior of UiTM Sabah's students towards bracelet / Vivie Murhizawatie Murkam. (2008) [Student Project] Physical item is in process (Submitted)

Musa, Aishah and Ahmad, Nor Azirah (2017) Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Musa, Fazilah (2015) Customer's evaluation and satisfaction towards TH Hotel Kota Kinabalu / Fazilah Musa. (2015) [Student Project] (Unpublished)

Musa, Rosidah (2006) Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 1-15. ISSN 2600-7568

Musa, Rosidah (2005) Formulating direct sales customers’ satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa. (2005) Gading Business and Management Journal, 9 (1). pp. 1-25. ISSN 2600-7568

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link: empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. (2005) Social and Management Research Journal (SMRJ), 2 (2). pp. 121-133. ISSN 1675-7017

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

Musrul, Suhailah (2015) The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

Mustafa Ferkeri, Muslihah (2007) Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. (2007) [Student Project] (Unpublished)

Mustafar, Mohd Zaid and Taqiuddin Mohamad, Mohammad (2018) Model gelagat pengguna Muslim: analisa perspektif sarjana ekonomi Islam / Mohd Zaid Mustafar dan Mohammad Taqiuddin Mohamad. (2018) e-Journal of Islamic Thought and Understanding (e-JITU), 1 (1). pp. 74-88. ISSN 2006-9617

Mustaffa, Abaidullah (2018) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Mustaffa, Abaidullah (2017) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. (2017) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Mustaffa, Mohammad Zahid (2010) Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa. (2010) [Student Project] (Unpublished)

Mustafha Kamaruddin, Nursyuhada (2013) Factors influence consumer behavior on spending pattern at Al-Ikhsan sport sdn bhd : case study at Jusco Aeon Tebrau, Johor / Nursyuhada Mustafha Kamaruddin. (2013) [Student Project] (Unpublished)

Mustamin, Susanna (2016) Customer satisfaction towards Tamu KPD : a case study in Kota Kinabalu / Susanna Mustamin. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Mustapa, Mimi Zelia (2002) Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. (2002) [Student Project] (Unpublished)

Mustapa, Rosyada (2001) A study on the customer perception towards container haulage service quality provided by Kontena Nasional Berhad Penang branch / Rosyada Mustapa. (2001) [Student Project] (Submitted)

Mutang, Ronahlizah (2007) Purchasing behavior of UiTM student ( Sabah branch ) on bun / Ronahlizah Mutang. (2007) [Student Project] Physical item is in process (Submitted)

N

Nafis, Fattematu Addella (2016) Influence of celebrity endorsement towards consumer purchase intention: a case study of Jakel Trading Sdn Bhd (Segamat, Johor) / Fattematu Addella Nafis. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. (2006) [Student Project] (Unpublished)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi (2011) Cultural uncertainty on brand trust of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 16. ISBN 9789671135419

Naina Mohamed, Rozita and Mohd Daud, Norzaidi (2011) The antecedents of brand experience and its effect on trust and resonance: an empirical study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 17. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Abdul Rahim, Faizah and Musa, Rosidah (2011) Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 19. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Musa, Rosidah (2011) The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Musa, Rosidah and Borhan, Halimahton and Ismail, Shafinar and Abas, Aemillyawaty and Muda, Mazzini (2014) Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

Najawi, Husin (2006) Customers acceptance toward Grad Cards Malaysia Airlines (MAS) in Kota Kinabalu / Husin Najawi. (2006) [Student Project] Physical item is in process (Submitted)

Nasbah, Nas Norniza (2007) A study on purchasing behavior among UiTM Sabah students (Full Time) towards laptop / Nas Norniza Nasbah. (2007) [Student Project] Physical item is in process (Submitted)

Nasip Serak, Noranas (2014) A study on the importance of halal certificate on customer's buying decision / Noranas Nasip Serak. (2014) [Student Project] (Unpublished)

Nasir, Julaiyha (2005) Future potential of Plaza Angsana / Julaiyha Nasir. (2005) [Student Project] (Unpublished)

Nasir, Nor Farah Wahida and Ismail, Norisma Shakilla (2013) A study on trust in E-commerce transaction by Malaysian consumer / Nor Farah Wahida Nasir and Norisma Shakilla Ismail. (2013) [Student Project] (Unpublished)

Nasril, Atika Farah (2013) Customer loyalty towards Islamic banking products and services of Bank Islam Malaysia Berhad (BIMB) / Atika Farah Nasril. (2013) [Student Project] Physical copy is available on shelf

Nasrudin, Nur Hasni and Nasaruddin, Siti Hajar and Syed Abdul Halim, Syarifah Syafiqah Wafa and Ahmad Junid, Rosida (2015) Dijkstra’s algorithm in Product Searching System (ProSearch) / Nur Hasni Nasrudin ... [et al.]. (2015) In: International Conference on Computing, Mathematics and Statistics (iCMS2015).

Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Nawi, Nor Laili (2011) A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Nawi, Rozita (2007) Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi. (2007) [Student Project] Physical copy is available on shelf (Submitted)

Nawi, Zakiyah (2013) A survey on buyers perception towards purchasing products / Zakiyah Nawi. (2013) [Student Project] Physical copy is available on shelf (Submitted)

Nayan, Nabila (2018) The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan. (2018) [Student Project]

Nazrin, Nur Fatin Syahira (2017) The factors influencing customer loyalty toward umrah travel agency / Nur Afifah Mohd Saad. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Nekmat, Nor Asyrani and Zainal Abidin, Noor Nadiah (2013) The impact of service quality dimensions (SERVQUAL) on customer satisfaction at Tabung Haji Tampin / Nor Asyrani Nekmat and Noor Nadiah Zainal Abidin. (2013) [Student Project] (Unpublished)

Nerawi, Rani (2009) A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

Ng, Tuan-Hock and Lim, Ying-San and Lye, Chun-Teck and Ismail, Hishamuddin and Tan, Mei-Chee (2019) An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3 (2). pp. 1-12. ISSN 2590-440X

Nicholas, Marion Megan (2014) A study on consumers perception towards Desa's brand image in Kota Kinabalu, Sabah / Marion Megan Nicholas. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Nik Hassan, Nik Fakrulhazri and Ahmad, Noorazlina and Abu Kassim, Abd Razak and Hamzah, Yusnita (2021) The customers’ consumption trends on healthy ice cream / Nik Fakrulhazri Nik Hassan ... [et al.]. (2021) Jurnal Intelek, 16 (2): 10. pp. 89-98. ISSN 2682-9223

Nik Ismail, Nik Hasnita (2009) Customer satisfaction towards Al-Hidayah group’s service rental / Nik Hasnita Nik Ismail. (2009) [Student Project] (Unpublished)

Nik Sulaiman, Nik Nur Aswad (2011) A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Noor Erwanshah, Mohd Nadzree (2012) Sustainability of outdoor dining at Jesselton Point Ferry Terminal in Kota Kinabalu, Sabah / Mohd Nadzree Noor Erwanshah. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Noordin, Norhasliza (2023) The housing preference for the first time home buyer in Kota Bharu, Kelantan / Norhasliza Noordin. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal Physical item is in process

Noorham, Nareesa and Syed Annuar, Sharifah Nurafizah and Guliling, Hasnawati (2020) The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling. (2020) Insight Journal (IJ), 6 (14). pp. 138-142. ISSN 2600-8564

Noorham, Nareesa and Syed Anuar, Sharifah Nurafizah and Guliling, Hasnawati (2020) The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling. (2020) ESTEEM Journal of Social Sciences and Humanities, 5. pp. 1-10. ISSN 2600-7274

Noorzali, Noor Aishah (2017) The influence of electronic word-of-mouth in social media on consumers' purchase intention / Noor Aishah Noorzali. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Nor Azmi, Nor Fazidatul Isnina (2017) Parkson club card and its impact on customers retention at Parkson Square One Batu Pahat, Johor / Nor Fazidatul Isnina Nor Azmi. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) [Student Project] (Unpublished)

Nor Rizal, Nurul Afiqah (2022) Exploring intention of college students to subscribe takaful or insurance scheme in Selangor / Nurul Afiqah Nor Rizal. (2022) [Student Project] (Submitted)

Nor Shaimi, Nor Syafikah (2013) The usage of online databases in academic library: a case study of Perpustakaan Sultan Badlishah (PSB) / Nor Syafikah Nor Shaimi. (2013) [Student Project] Physical item is in process (Submitted)

Norazam, Atiqah Azmarina and Hamzah, Farzana (2018) Online shopping: compulsive buying behaviour among Generation Y in Zone C Bandar Puteri Jaya Sungai Petani / Atiqah Azmarina Norazam and Farzana Hamzah. (2018) [Student Project] (Submitted)

Norazmi, Nur Azmina (2022) Awareness of people in Alor Gajah towards repayment of PTPTN educational loans among graduated students / Nur Azmina Norazmi. (2022) [Student Project] (Submitted)

Nordin, Arsyad (2012) Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin. (2012) [Student Project] (Unpublished)

Nordin, Norazwan (2009) Investing in PNB product customer awareness toward Amanah Saham Malaysia / Norazwan Nordin. (2009) [Student Project] (Unpublished)

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

Nordin, Nurliana Amira (2015) Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin. (2015) [Student Project] (Unpublished)

Nordin, Zahira Aqila and Teo, Swee Sen (2024) Factors influencing purchase intention of packaged food among adults in Klang Valley, Malaysia / Zahira Aqila Nordin and Teo Swee Sen. (2024) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 16 (2). pp. 131-149. ISSN 1985-8914 , 2590-3837

Norhalik, Fatin Umairah (2017) Online shopper’s behavior: factors of online shopping context / Fatin Umairah Norhalik. (2017) [Student Project] (Submitted)

Norizan, Ain Izzati (2018) The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. (2018) [Student Project]

Norizan, Amirul Asyraf (2017) A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan. (2017) [Research Reports] (Unpublished)

Norsyamira, Shahrin and Rabiatul Adawiyah, Abd Rahman and Noorliza, Zainol and Noor Saliza, Salmi and Mohd Faisal, Abdul Wahab (2015) Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]. (2015) In: Proceedings of Postgraduate Conference on Global Green Issues (Go Green), 7-8 October 2015, Dewan Kuliah Al-Khawarizmi Universiti Teknologi MARA Cawangan Perak.

No’man, Nurul Ariffah and Rosli, Nur Atika (2013) A study on the factors affecting the acceptance of internet banking: case study on Seremban area / Nurul Ariffah No’man and Nur Atika Rosli. (2013) [Student Project] (Unpublished)

Nur Hafizah Musa, Nur Hafizah (2014) SOA adoption model for private sector in Malaysia / Nur Hafizah Musa. (2014) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Nurali, Nashroy Andryan (2014) A study on factors influencing the adoption of electronic payment / Nashroy Andryan Nurali. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Nurullah, Mariza (2010) A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

Nurzaman, Muhammad Aliff Asyraff Kamal (2022) The influence of online user-generated content (UGC) information qualities on perceived destination image, perceived travel risk and tourist's behavioural intentions / Muhammad Aliff Asyraff Kamal Nurzaman. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

O

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

Omar, Latipah (2014) An integrative model of consumer's intentions to purchase travel online in Sabah : a case study of nature lodge Kinabatangan / Latipah Omar. (2014) [Student Project] (Unpublished)

Omar, Noor Ahmad (2006) Purchasing behavior of UiTM Sabah student on instant noodles / Noor Ahmad Omar. (2006) [Student Project] Physical item is in process (Submitted)

Omar, Noor Hafizah (2013) Factors that influencing saving behavior among students at USM (Health Campus) at Kubang Kerian / Noor Hafizah Omar. (2013) [Research Reports] (Unpublished)

Omar, Nor Farhanah and Mohd Zam, Nur Aziah and Roizan, Sarahusna (2015) Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Omar, Nor Hashimah (2005) Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. (2005) [Student Project] (Unpublished)

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

Omar, Sham Shela and Zainal, Nurul Zarith (2014) Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. (2014) [Student Project] (Unpublished)

Omar, Siti Nazirah (2006) Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. (2006) [Student Project] (Unpublished)

Omar Ali, Siti Rapidah and Wan Marzuki, Wan Nur Khadijah and Mohd Said, Nur Shafini and Abdul Manaf, Suhaily Maizan and Adenan, Nur Dalila (2020) Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. (2020) Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

Ongkudon, Antoni Z (2013) Sabah Credit Corporation customer's understanding towards Bay' Inah credit concept / Antoni Z Ongkudon. (2013) [Student Project] Physical item is in process (Submitted)

Onick @ Pamela, Luzalia (2012) A study on the level of public satisfaction with the services counter on land application at the Beaufort Assistant Collector Land Revenue / Luzalia Onick @ Pamela. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Osman, Afiqah Izzati (2015) A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. (2015) [Student Project] (Unpublished)

Osman, Annel Osyairi (2008) A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman. (2008) [Student Project] Physical item is in process (Submitted)

Osman, Annel Osyairi (2006) A study on purchasing behaviour of UiTM Sabah's students toward wristwatches / Annel Osyairi Osman. (2006) [Student Project] Physical item is in process (Submitted)

Osman, Mohd Najmie and Ali, Norhidayah and Anuar, Azyyati (2024) The usage of Foodpanda delivery apps among students: an exploratory study / Mohd Najmie Osman, Norhidayah Ali and Azyyati Anuar. (2024) Jurnal Intelek, 19 (1): 5. pp. 46-56. ISSN 2682-9223

Osman, Mohd Najmie and Harudin, Syahmi and Muhamad, Azim Izzuddin and Zamri, Nur Amira (2018) Customer purchasing decision: an empirical study among Malaysian hypermarket shoppers / Mohd Najmie Osman...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 35. ISBN 9789670314563

Osman, Mohd Najmie and Khairul Anwar, Muhammad and Ishak, Hadzli (2018) The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak. (2018) Jurnal Intelek, 13 (2). pp. 22-23. ISSN 2682-9223

Osman, Mohd Ridzuan (2014) Buying behavior of working adult towards car / Mohd Ridzuan Osman. (2014) [Student Project] Physical item is in process (Submitted)

Osman, Mohd Ridzuan (2014) Working adult buying behaviour toward car / Mohd Ridzuan Osman. (2014) [Student Project] (Unpublished)

Osni, Fauziah and Hasaruddin, Nurlaila and Saidin, Rasyidah and Ayob, Shuhada and Abdullah, Shuhaila (2010) A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Othman, Abdul Kadir and Wan Taha, Nur Ain and Omar, Nur Asmahani and Radzuan, Nur Fadhilah and Che Mat, Siti Noor Afiqah and Mohd Hanipiah, Siti Nur Fatanah (2019) Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]. (2019) Insight Journal (IJ), 4 (13). pp. 143-155. ISSN 2600-8564

Othman, Akmal Aini and Dahlan, Jaslin Md and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

Othman, Jamal and Kadar, Rozita and Abdul Wahab, Naemah and Warris, Saiful Nizam (2018) Examination management systems: A survey of user acceptance level in UiTM cawangan Pulau Pinang / Jamal Othman ... [et al.]. (2018) Journal of Computing Research and Innovation (JCRINN), 3 (1): 6. pp. 46-54. ISSN 2600-8793

Othman, Lokman (2006) A study on the customer acceptance towards TM net music portal / Lokman Othman. (2006) [Student Project] Physical copy is available on shelf (Unpublished)

Othman, Nor Anizah and Mohd Yassin, Zetty Raihan (2018) Accelerating participation of student entrepreneur through product strategy implemented by Entrepreneurship Centre in UTM / Nor Anizah Othman and Zetty Raihan Mohd Yassin. (2018) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Othman, Nur Syatirah and Osman, Mohd Nizam and Othman, Nor Arzami (2020) Imparting gestalt essence in identifying user preferences towards interior design / Nur Syatirah Othman, Mohd Nizam Osman and Nor Arzami Othman. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (1). pp. 26-33. ISSN 2600-8793

Othman, Nurulsyafiqah (2014) Consumer purchase intention towards luxury handbag brand: in the case of Coach handbag brand / Nurulsyafiqah Othman. (2014) [Student Project] Physical item is in process (Submitted)

Othman, Putri Rabiatuladawiyah and Awang, Nurul Huda (2015) Relationship between organizational factors and government policy with customer loyalty: a case study of MBSB / Putri Rabiatuladawiyah Othman and Nurul Huda Awang. (2015) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Othman, Sufian (2020) Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Othman, Ummi Ashira (2013) The acceptance of gold dinar as a medium of exchange in Kota Bharu / Ummi Ashira Othman. (2013) [Student Project] (Submitted)

Othman, Yuhanza and Ahmad Mustafa, Mimi Sofiah and Mohamad Roseli, Nur Hazwani and Hasan, Zuhairah and Hasan, Rahayu (2019) A study on precautionary steps in purchasing goods online / Yuhanza Othman... [at al.]. (2019) Insight Journal (IJ), 4 (14). pp. 156-165. ISSN 2600-8564

Othman, Zainudin (2006) Technology readiness towards implementation of e-learning: a case study at Terengganu Advanced Technical Institute (TATI) / Zainudin Othman. (2006) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914 ; 2590-3837

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Pardi, Siti Nur Ain (2014) The relationship between supplementary services and customer satisfaction at Intekma Resort & Convention Centre (IRCC) / Siti Nur Ain Pardi. (2014) [Student Project] (Unpublished)

Patail, Sheikh Mohammad Azuan (2014) Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail. (2014) [Student Project] Physical item is in process (Unpublished)

Patar, Adisti Adintya (2015) Factors influencing purchase intention of tourists in selection of travel agency : Kota Kinabalu, Sabah / Adisti Adintya Patar. (2015) [Student Project] Physical item is in process (Submitted)

Patar, Adisti Adintya and Hamid, Nur Annisa and Bailey, Harlinda (2014) Factors influencing purchase intention in online shopping among female students in UiTM Sabah / Adisti Adintya Patar, Nur Annisa Hamid and Harlinda Bailey. (2014) [Student Project] Physical item is in process (Submitted)

Paul, Rita (2007) A study on customer perception : Mesra convenience store / Rita Paul. (2007) [Student Project] Physical item is in process (Submitted)

Paulus, Vyeroon (2013) A study on service quality provided by the youth and sports department, Beaufort leading to customer satisfaction / Vyeroon Paulus. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Perman, Nadirah (2017) Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)

Peter, Caesarlinda (2019) Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Pg Abdullah, Dk Nur Azera (2014) The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Pg Omar Ali Shaiffuddin, Dk Ashykin (2013) The impact of Malaysian Cocoa Board (MCB) promotional tools: Advertising, direct marketing and public relation in fostering public awareness towards cocoa consumption / Dk Ashykin Pg Omar Ali Shaiffuddin. (2013) [Student Project] (Unpublished)

Pg Othman, Dk Nurul Atiqah (2014) A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Pg Yusop, Dayangku Nurdiyana and Kafli, Nurfarahain (2015) A study on customer satisfaction toward customer service provided by "1 Malaysia Clinic Sulaman Central" / Dayangku Nurdiyana Pg Yusop and Nurfarahain Kafli. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Pg. Matussin, Mafizawaty and Mohamad Sharkawi, Abdul Aziz and Aman, Mohammad Azlan (2016) Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]. (2016) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Sarawak. Physical copy is available on shelf

Philip, Aloysia Thecla (2014) The relationship of perceived value and intention to purchase : a children's apparel perspective / Aloysia Thecla Philip. (2014) [Student Project] (Unpublished)

Pius, Emmylen (2013) Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius. (2013) [Student Project] (Unpublished)

Pius Ganggan, Eldiana Sharon (2014) A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)

Pradana, Mahir and Rubén, Huertas-García and Marimon, Frederic (2019) Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 71.

Pratama, Iqbal Reza and Ratnawati, Alifah (2022) Increasing Tokopedia customer loyalty through electronic service quality dimensions with customer trust as intervening / Iqbal Reza Pratama and Alifah Ratnawati. (2022) e-Academia Journal, 11 (2). pp. 160-174. ISSN 2289 - 6589

Prayoga, Anggi Josetio and Yulinda, Ade Tiara and Finthariasari, Meilaty (2023) Influence price discounts and completeness of products against purchasing decisions at the WS Perfume Shop in Bengkulu City / Anggi Josetio Prayoga, Ade Tiara Yulinda and Meilaty Finthariasari. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 86. (Submitted)

Primus, Jodie Kessy (2008) A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. (2008) [Student Project] (Unpublished)

Primus, Josie Kay (2010) Focusing on strengthening consumer protection awareness : a study on the promotional strategy implemented by FOMCA in Kota Kinabalu area / Josie Kay Primus. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

Putit, Nuraini and Atlas, Ranee and Atan, Patrick and Jugah, Ivy and Jingut, Robert (2011) Tourism event economic impact & customer experience study : Pesta Benak 2011 / Nuraini Putit … [et al.]. (2011) [Research Reports] Physical copy is available on shelf (Unpublished)

Pyeman, Jaafar and Ali, Jati Kasuma (2004) A study on customers satisfaction of stage bus fares and services in Kuching, Sarawak / Jaafar Pyeman ... [et al.]. (2004) [Research Reports] Physical copy is available on shelf (Unpublished)

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Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. (2008) [Student Project] (Unpublished)

Radzuwan, Radzliyana and Khor, Poy Hua and Lim, Khong Chiu (2013) Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu. (2013) Jurnal Intelek, 8 (1). pp. 43-51. ISSN 2682-9223

Rahim, Azira and Law, Kuan Kheng and Nazihah, Nurdiyana (2020) The choice of smartphones among young generation / Azira Rahim ... [et al.]. (2020) In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 62-65. ISBN 2716-599X

Rahman, Fatin Zahareez (2014) Understanding customer need: a case study of duta villa housing property / Fatin Zahareez Rahman. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Rahmat, Norazlina and Ngali, Norzaidah (2023) Green food products buying behaviour among millennials in Malaysia / Norazlina Rahmat and Norzaidah Ngali. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 36. (Submitted)

Raja Abdullah, Raja Nurul Akhma (2017) Factors influence customers selection criteria towards Islamic Banking / Raja Nurul Akhma Raja Abdullah. (2017) [Student Project] (Unpublished)

Raja Hussin, Tengku Badreeshah (1996) A study on complaints related to residential fixed line telephone service provided by Telekom Malaysia within Setapak Exchange / Tengku Badreeshah Raja Hussin. (1996) [Student Project] (Submitted)

Raja Shurawardi, Raja Nor Najiha (2011) A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Nor Najiha Raja Shurawardi. (2011) [Student Project] (Unpublished)

Raja Shurawardi, Raja Nor Najiha (2011) A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. (2011) [Student Project] (Unpublished)

Raja Yusoff, Raja Syarifah (2011) A Study on Factors Influencing the customers’ acceptance towards ArRahnu Scheme / Raja Syarifah Raja Yusoff. (2011) [Student Project] (Unpublished)

Ramlan, Mohammad Nuruddin and Ghazali, Puteri Nur Athirah (2019) Intention to eat traditional food among UiTM Cawangan Terengganu, Kampus Dungun students / Mohammad Nuruddin Ramlan and Puteri Nur Athirah Ghazali. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ramlee, Dayang Fadzilliah and Justine, Viola Savia (2014) Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Ramlee, Fatimah Syahirah (2017) Factors that contributing on the consumer preference of choosing hybrid cars: a case study of MBSA Automotive Sdn Bhd (Mercedes Benz Malacca) / Fatimah Syahirah Ramlee. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Ramlee, Nurul Mardiyah (2010) The image of librarian: an investigation on the perception among Bachelor Administration (BAS) students UiTM Kedah / Nurul Mardiyah Ramlee. (2010) [Student Project] Physical item is in process (Submitted)

Ramli, Azrul Kamal (2013) The study on store loyalty at Aeon Seberang Perai City grocery department / Azrul Kamal Ramli. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Ramli, Mohd Akhtar and Mohd Yazid, Hakimie Amin and Baharuddin, Mohd Salmi and Ali Sabri, Muhammad Amirudin (2009) Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Ramli, Mohd Harith (2007) The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. (2007) [Student Project] (Unpublished)

Ramli, Noor Affeeda (1998) A study on customer’s satisfaction of shop lot projects by PKNP in Kuantan area / Noor Affeeda Ramli. (1998) [Student Project] (Submitted)

Ramli, Nor Asikin (2020) Student satisfaction toward food service cafeteria among university student in UiTM Perlis / Nor Asikin Ramli. (2020) [Student Project] (Unpublished)

Ramli, Nur Amalina Amira and Zulkifli, Nurul Fatrah Aidah (2017) The perception of local communities towards hotel developments in Malaysia Islands / Nur Amalina Amira Ramli and Nurul Fatrah Aidah Zulkifli. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ramli, Sarimah (2000) The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Ramli, Siti Zulaikha (2006) Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. (2006) [Student Project] (Unpublished)

Ramlle, Noor Ashikin (2017) Factor contributing to customer’s airline selection at Suka Jaya Travel and Tours Sdn. Bhd (SJTT) / Noor Ashikin Ramlle. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Ramlli, Siti Noor Alliah (2017) Factor that affect customer purchasing behavior on insurance-study via online / Siti Noor Alliah Ramlli. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Rapaee, Khairunnisa and Abd Rashid, Mohamad Idham Arif and Anuar, Zulaika (2015) Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Rashid, Anis Rasyidah (2017) Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Rashid, Fahme and Ramly, Nur Wahida (2013) Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly. (2013) [Student Project] (Unpublished)

Rashid, Siti Nasuha (2017) The impacts of Electronics Word of Mouth (e-WOM) towards consumer purchasing decisions in Bandaraya Melaka / Siti Nasuha Rashid. (2017) [Student Project] (Submitted)

Rashidan, Nur Adiba and Khalili, Fairuz (2017) The concern on halal food status catered to muslim consumers / Nur Adiba Rashidan and Fairuz Khalili. (2017) [Student Project] (Unpublished)

Rasidin, Dina Iffarina and Suhaili, Nurul Syafiqah Aliah (2021) Parents’ awareness towards television food advertising that affect their children’s behavior and health / Dina Iffarina Rasidin and Nurul Syafiqah Aliah Suhaili. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Rasuddin, Muhamad Faiez (2017) Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. (2017) [Student Project] (Unpublished)

Rayme, Muhammad Syahiir and Abd Halim, Siti Aisyah (2019) Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

Razali, Athirah (2017) Food packaging elements will influence customers’ purchase intention / Athirah Razali. (2017) [Student Project] (Submitted)

Razali, Jelani and Aba Ibrahim, Nurhani and Ibrahim, Khalik (2010) Impact of inflation on consumers’ spending pattern / Jelani Razali, Nurhani Aba Ibrahim and Khalik Ibrahim. (2010) [Research Reports] Physical copy is available on shelf (Submitted)

Razali, Nur Eylia and Abdul Karim, Nurfatin (2013) The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim. (2013) [Student Project] (Unpublished)

Razali, Nursyafeza (2018) Factors affecting consumer's willingness to choose Islamic mortgage product / Nursyafeza Razali. (2018) [Student Project] Physical copy is available on shelf (Submitted)

Razali, Nurul Shuhada (2016) Technology adoption among consumers while purchasing tickets at Terminal Bersepadu Selatan (TBS) / Nurul Shuhada Razali. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Digital copy is downloadable on MyKM Portal Physical copy is available on shelf

Razali, Umar Fitri and Hashim, Nur Amira (2014) The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. (2014) [Student Project] (Unpublished)

Razlan, Aimi Sofia and Ismail, Muhammad Imran (2019) Perceived image of Malaysian cuisine among students of UiTM Terengganu Branch, Campus Dungun / Aimi Sofia Razlan and Muhammad Imran Ismail. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Redzuan, Nursyuhada Munirah (2023) The impact of jay-customer behaviors on food rider job stress: the moderating of social support, real-time employee feedback usage, and employee engagement / Nursyuhada Munirah Redzuan. (2023) Masters thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Rejin, Caroline Christ Honey (2020) The determinants of customer trust in buyer-supplier relationship in cosmetic sector / Caroline Christ Honey Rejin. (2020) [Student Project] Physical item is in process (Unpublished)

Rezeman, Renie (2014) Factors influencing purchase intention of smartphone among youth adult based on brand equity perspective / Renie Rezeman. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Rezoyan, Kairulbariah and Abdul Rahman, Rosliza (2015) The study of competitive advantage of Allianze University College of Medical Sciences (AUCMS) / Kairulbariah Rezoyan and Rosliza Abdul Rahman. (2015) [Student Project] Physical item is in process (Submitted)

Riana, Kurnia Endah and Halim, Edy Rizal and Suroso, Suroso and Chairy, Chairy (2022) The effect of co-creation on relationship quality: the role of outcome quality / Kurnia Endah Riana ... [et al.]. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 10. pp. 250-282. ISSN 2550-1631

Ridho, Muhammad Zainul and Anuar, Faiz Izwan and Nazri, Nur Alissya (2024) Conceptual framework on understanding the behavioural intention and usage of indonesian tourists in relation to the digital payment system: an analysis of UTAUT2 / Muhammad Zainul Ridho, Faiz Izwan Anuar and Nur Alissya Nazri. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 419-431. ISSN 1985-8914 ; 2590-3837

Ridzuan, Siti Hafizah (2010) Usage of Sultan Badlishah Library resources among Bachelor Administrative Science students of UiTM Kedah / Siti Hafizah Ridzuan. (2010) [Student Project] Physical item is in process (Submitted)

Rifin, Nur Hidayu and Syed Marzuky, Sharifah Nuradilah (2020) Food hygiene awareness: knowledge, attitude and practice among outsourcing food handlers at Hospital Universiti Sains Malaysia Kubang Kerian, Kelantan / Nur Hidayu Rifin and Sharifah Nuradilah Syed Marzuky. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Rigar, Tracy Tumay and Saga, Patricia (2013) The service quality of the nursing services at Sibu Hospital, Sarawak / Tracy Tumay Rigar and Patricia Saga. (2013) [Student Project] Physical item is in process (Unpublished)

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) [Student Project] (Unpublished)

Robert, Vegayalin Celorince (2016) The study of the consumer purchase intention of North Borneo University College (NBUC) through the social media used, Facebook / Vegayalin Celorince Robert. (2016) [Student Project] Physical item is in process (Submitted)

Rodin, Noor Hanis (2007) Purchasing behavior of UiTM students Sabah branch on high heels / Noor Hanis Rodin. (2007) [Student Project] Physical item is in process (Submitted)

Rofianto, Whony (2019) Driver and inhibitor of organic food adoption: A study on Indonesian consumers / Whony Rofianto. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 83.

Rohaizad, Nurfarzana Athirah and Ibrahim, Intan Liana (2021) Factors influencing younger generation satisfaction as the consumers of food truck in Terengganu / Nurfarzana Athirah Rohaizad and Intan Liana Ibrahim. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Rohayudin, Syakirah (2017) Factors that drive the consumers purchase decision of KPJ Healthcare / Syakirah Rohayudin. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Ronsen, Zurinah (2008) A study on purchasing behavior of UiTM Sabah's on mineral water / Zurinah Ronsen. (2008) [Student Project] Physical item is in process (Submitted)

Rosedi, Nur Hafizah and Rodzi, Siti Aishah (2017) Food hygiene practices among street food handlers / Nur Hafizah Rosedi & Siti Aishah Rodzi. (2017) [Student Project] (Unpublished)

Roseli, Nurul Fazareen (2009) A study on the relationship between customer satisfaction and service level among ASNB agents at Seremban / Nurul Fazareen Roseli. (2009) [Student Project] (Unpublished)

Rosely, Nur Rasyina (2017) Evaluating trust in mobile banking using DeLone and McLean information systems (IS) success model / Nur Rasyina Rosely. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Rosilan, Zaira Mohd (2009) A study on customer awareness and perception toward hydroponics’ / Zaira Mohd Rosilan. (2009) [Student Project] (Unpublished)

Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] (Unpublished)

Roslan, Mohamed Irfan (2014) The determinant of hotel quality service toward customer satisfaction : a study at Hotel UiTM Dungun / Mohamed Irfan Roslan. (2014) [Student Project] (Unpublished)

Rosli, Hafizah and Abd Rahim, Ruslan (2016) A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. (2016) In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Rosli, Nadia Yamina (2012) A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. (2012) [Student Project] (Unpublished)

Rosli, Nur Azlinda (2017) A study on customer relationship management influences customer's brand preferences in hotel industry / Nur Azlinda Rosli. (2017) [Student Project] Digital copy is downloadable on MyKM Portal

Rosli, Qistina (2018) Factor that influence customer's preference towards choosing theme park at Hello Kitty Town and Thomas Town Puteri Harbour/ Qistina Rosli. (2018) Industrial Training. Faculty of Business Administration, Segamat. (Unpublished)

Rosli, Qistina (2018) Factor that influencing customers preference / Qistina Rosli. (2018) Industrial Training. Bachelor Of Business Administrations (HONS) Marketing, Segamat, Johor.

Rosli, Qistina (2018) Preferences factors of the customers by choosing Sanrio Hello Kitty Town and Thomas Town at Puteri Harbour from management perspective / Qistina Rosli. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor.

Rosli, Rosadilla (2015) Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Rosli, Rusydi (2012) A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. (2012) [Student Project] (Unpublished)

Rosly, Muhamad Radzi (2013) A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. (2013) [Student Project] (Unpublished)

Rosly, Umi Azmira (2018) Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly. (2018) Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. (2018) [Student Project] (Unpublished)

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)

Rubani, Zuhaila (2014) The factors of non-Muslim consumers selection towards bank: a case study of Bank Islam Malaysia Berhad / Zuhaila Haji Rubani. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Runsah, Haizan (1999) A study on customer service at Tabung Haji counter / Haizan Runsah. (1999) [Student Project] (Submitted)

Ruslan, Mohd Alfielan (2014) Factor that contributes in consumer selection toward non-food halal products among IPTA students : the case of Universiti Teknologi MARA, Sabah / Mohd Alfielan Ruslan. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Ruslan, Muhammad Asyraaf and Mohd Azuan, Nur Liyana Najwa (2015) The service quality of public bus in Kota Kinabalu towards the customers satisfaction level: focusing on Sepanggar - Kota Kinabalu routes / Muhammad Asyraaf Ruslan and Nur Liyana Najwa Mohd Azuan. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Rusli, Norizan (1998) A structural determinants of customer satisfaction on Residence Resort Paka, Terengganu / Norizan Rusli. (1998) [Student Project] (Submitted)

Ruslin, Ayuni Thaherah and Md Nor, Nuralya Ashikin (2017) Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor. (2017) [Student Project] (Unpublished)

Rusnan, Muhd Syafiq (2018) Factors that influence Gen Y loyalty towards mobile internet service provider (MISP) in parliament Sungai Petani, Kedah / Muhd Syafiq Rusnan. (2018) [Student Project] (Submitted)

Ruzani, Nur Fatin Amira and Zamhari, Siti Naemah (2018) Spending habits among undergraduates student in Universiti Teknologi MARA (UiTM) Samarahan 2 / Nur Fatin Amira Ruzani. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

S

S. Abdullah, Noor Baizurah (2010) A study on customer satisfaction on services provided by Kota Kinabalu Industrial Park / Noor Baizurah S. Abdullah. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

S. Ashraff, Mohd Nizam (2007) The purchasing behavior of UiTM students on hair gel / Mohd Nizam S. Ashraff. (2007) [Student Project] Physical item is in process (Submitted)

S. Ashraff, Nazira (2012) A study on consumer satisfaction towards service quality provided by Open University Malaysia (OUM) / Nazira S. Ashraff. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Saad, Ramli and Ishak, Hadzli and Johari, Nur Rashidi (2010) The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]. (2010) [Research Reports] (Unpublished)

Saad, Ramli and Wan Mahamad, Wan Shahrul Aziah and Ali Akbar, Yong Azrina (2024) The impact of supplementary service towards customer satisfaction / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 43-45. ISBN 2716-599X (Submitted)

Saad, Ramli and Wan Mahamad, Wan Shahrul Aziah and Ali Akbar, Yong Azrina (2023) The impacts of negative online reviews on business reputation / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 40-42. ISBN 2716-599X

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Saadon, Nur Faziana (2015) Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Sabdurani, Juliannie (2015) A study on factors of selecting smartphones of the Tabika Kemas teachers in Lahad Datu / Juliannie Sabdurani. (2015) [Student Project] (Unpublished)

Sabir Ahmad, Sarah and Zakaria, Azfahanee and Mat Seman, Mhd Azmin (2023) Factors influencing the consumer purchase behavior / Dr. Sarah Sabir Ahmad, Dr. Azfahanee Zakaria and Dr. Mhd Azmin Mat Seman. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 11-12. ISBN 2716-599X

Sabli, Norazidah (2016) The role of social media in purchase decision making / Norazidah Sabli. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Sabtu, Qurratu ‘aini (2010) Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

Sadek, Daing Maruak and Anuar, Azyyati (2024) The power of boycotts: voices of protest and solidarity / Daing Maruak Sadek and Azyyati Anuar. (2024) Bulletin. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.

Sadi, Zamry Bunyau (2015) A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Sadinin, Noor Syazwani (2012) A study on building listeners loyalty towards radio station : Suria FM Sabah / Noor Syazwani Sadinin. (2012) [Student Project] Physical item is in process (Submitted)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

Safira, Anya and Nur Aini, Atika (2021) Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira. (2021) Journal of Emerging Economies and Islamic Research (JEEIR), 9 (2). pp. 102-117. ISSN 2289-2559

Sahari, Norshahniza (2022) The influence of visual merchandising on consumer impulse buying behaviour in hypermarkets with the mediating role of consumer self-control / Norshahniza Sahari. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Saharon, Mohd Nazrul Ikram (2004) A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

Sahat, Intan Shafinie and Abd Aziz, Intan Aziana and Mordin Chee, Syaza Nabilah Chee and Wira, Noorshahhirah (2016) Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Sahidi, Nurul Syazwani and Mohd Shukri @ Alias, Nuraina Syazana (2021) Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Sahmat, Nur Sahniza and Jainol, Nurul Syamimi (2018) Parents’ perception toward the effect of the gadget usage among children / Nur Sahniza Sahmat and Nurul Syamimi Jainol. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Sahril, Saidatul Nur Athirah (2020) Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) [Student Project] (Unpublished)

Sahruddin, Muhamad Fahmi (2018) The determinants of consumer's willingness to boycott surrogate product / Muhamad Fahmi Sahruddin. (2018) [Student Project] Digital copy is downloadable on MyKM Portal Physical copy is available on shelf (Submitted)

Said, Muhamad Kasuma (1999) Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

Said, Rozanizah (2006) A study on the purchasing behavior among UiTM Sabah, Kota Kinabalu campus student on handphone / Rozanizah Said. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sabah. Physical item is in process

Said, Suriyati (2012) Creating brand loyalty by engaging brand communities through event marketing / Suriyati Said. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Said Hamzah, Syed Muhamad Anasrullah (2018) Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. (2018) [Student Project] (Unpublished)

Saidin, Nasirah and Nazarudin, Nazatul Nadhirah and Mohd Noor, Wan Nursyahidatul Husna (2016) Customers’ satisfaction towards Penang International Airport Services / Nasirah Saidin, Nazatul Nadhirah Nazarudin and Wan Nursyahidatul Husna Mohd Noor. (2016) [Student Project] (Unpublished)

Saidin, Sainah (2015) A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. (2015) [Student Project] (Unpublished)

Saidin, Zainil Hanim and Yusoff, Rushami Zien and Mohd. Mokhtar, Sany Sanuri and Saad, Rohaizah (2016) Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian National carmakers / Zainil Hanim Saidin … [et al.]. (2016) ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 78-89. ISSN 2289-2125

Saini, Nurul Asifa and Rasib, Munawarah (2016) The satisfaction level of public towards public service delivery in Urban Transformation Centre (UTC) Kota Kinabalu / Nurul Asifa Saini and Munawarah Rasib. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Sakar, Shazilla (2014) The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Salamat, Sawalih (2008) A study of customer satisfaction toward Poslaju Counter Service : a study at Kota Kinabalu Poslaju Center / Sawalih Salamat. (2008) [Student Project] Physical item is in process (Submitted)

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. (2007) [Student Project] (Unpublished)

Saleh, Intan Syazwani (2017) Behavioral intention towards mobile banking / Intan Syazwani Saleh. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Salehan, Najihah (2020) Accessing factor influencing customers to use food delivery services / Najihah Salehan. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Salim, Khairil Aiman Faris and Mohamad Nadzir, Ahmad Nur’Alif and Mohamed Zukri, Shamsunarnie and Mohd Fauzi, Noor Zafarina and Ibrahim, Nur Safwati and Ibrahim, Nurul Bariyah (2021) Customer’s satisfaction towards online shopping: A case study among university’s students / Khairil Aiman Faris Salim ... [et al.]. (2021) In: E-Proceeding 8th International Conference on Public Policy and Social Science (ICoPS) 2021, 27 Oktober 2021.

Salleh, Ibrahim (2017) Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh. (2017) [Student Project] (Unpublished)

Salleh, Khairiyah (2013) Children's perception on gaming technology / Khairiyah Salleh. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Salleh, Muhammad Taufik (2009) Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh. (2009) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Salleh, Nur Ain and Idris, Nur Aishah and Zulkapli, Nurazira (2016) Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Salleh, Razali and Bakar, Salina and Muhammad, Mohd Khir (2008) Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Salleh, Rezashah Mohd and Seth, Mohd Hareth and Abdullah, Nur Hidayah (2022) Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah. (2022) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

Salman, Salmah and Mohd Nazir, Siti Nazira and Md Yusuf, Siti Nur Raidah and Ahmad, Jasmine (2010) A study on disabled people perceptions on service quality provided by The Industrial Training Center And Rehabilitation (PLPP) / Salmah Salman...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Samad, Sarminah and Abdullah, Zaini (2007) The influence of organizational justice and demographic variables on employee willingness to engage in customer oriented behaviour / Sarminah Samad and Zaini Abdullah. (2007) Gading Journal for the Social Sciences, 11 (01). pp. 71-84. ISSN 2600-7568

Saman, Nur Shakila and Abd Rahman, Noor Fadzlen (2014) Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. (2014) [Student Project] (Unpublished)

Saman, Siti Norasikin (2010) A survey of characteristics affecting consumer behavior in relation to minimizing plastic bag usage in the area of Kota Kinabalu / Siti Norasikin Saman. (2010) [Student Project] Physical item is in process (Submitted)

Samengon, Harnidah (2022) Consumer’s motivations to used self service kiosk in fast food restaurant/ Harnidah Samengon. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 460-473. ISSN 1985-8914 ; 2590-3837

Samit, Ivy Ernalien (2016) Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

Samsuddin, Nurfaizah Hani (2017) Factors affecting customers loyalty towards Islamic banks (Bank Islam and Maybank Islamic) in Muar / Nurfaizah Hani Samsuddin. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Samsuddin, Siti Fatihah (2020) Factor influence Muslim guest satisfaction on Shariah compliant hotel / Siti Fatihah Samsuddin. (2020) [Student Project]

Samsuddin, Zainab and Zainal, Nur Alyaa Mastura (2021) Alternative approaches in handling food waste in hotel industry / Zainab Samsuddin and Nur Alyaa Mastura Zainal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Samsudin, Eldalena and Emaran, Emelia and Sabdin, Mohd Shahiezzan (2010) A study on students perfumes preferrences in UiTM Sabah / Eldalena Samsudin, Emelia Emaran and Mohd Shahiezzan Sabdin. (2010) [Student Project] Physical item is in process (Submitted)

Samsudin, Mohamed Muneer (2001) Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin. (2001) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Samsudin, Noor Syafiqah (2018) The factor that impact of servqual on customer satisfaction toward tenants at PNB commercial's shopping mall / Noor Syafiqah Samsudin. (2018) [Student Project] (Unpublished)

Samsudin, Nor Azlina (2000) A study on customer satisfaction towards voicemail service offered by Telekom Malaysia / Nor Azlina Samsudin. (2000) [Student Project] (Submitted)

Samsudin, Nur Aisah (2015) The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Samsuri, Norsharina and Amin Nudin, Anith Liyana (2016) Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. (2016) In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Samsusah, Noor Sharyina (2009) The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. (2009) [Student Project] (Unpublished)

Samuel, Lucy (2008) A study on the impact on the increase of fuel prices towards household expenditure on petrol consumption for private vehicle usage / Lucy Samuel. (2008) [Student Project] Physical item is in process (Submitted)

Samuel @ Liansim, Irene (2012) Factors affecting decision-making process in consumer purchasing behavior: case study Karamunsing Shopping Complex / Irene Samuel @ Liansim. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Sangit, Ahdiah (2000) Survey on squatters perception towards Selangor State Development Corporation to reduce the squatter problem and enhancing their living standards in Klang Valley / Ahdiah Sangit. (2000) [Student Project] (Submitted)

Santong, Norsiah (2006) Purchasing objective and behaviour of female Telekom Malaysia's staff in Kota Kinabalu on lipstick / Norsiah Santong. (2006) [Student Project] Physical item is in process (Submitted)

Sanusi, Norharyani (2012) Customers perceptions on the Land Dealings Electronic Submission System (LADESS) at Sabah Lands and Surveys Department in Kota Kinabalu / Norharyani Sanusi. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Sapari, Nur Asyiyah (2015) Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. (2015) [Student Project] (Unpublished)

Sapawi, Marjidi (2003) A study on customer perception and buying trend at Kedai Mesra, PETRONAS Dagangan Berhad / Marjidi Sapawi. (2003) [Student Project] Physical copy is available on shelf (Unpublished)

Sapee, Nurul Liyana (2011) Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Sapiai, Syarifah (2012) A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai. (2012) [Student Project] (Unpublished)

Sapian, Muhammad Zahid and Daud, Syuwadah (2015) Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. (2015) [Student Project] (Unpublished)

Sapli, Nurfarhana and Dullah, Siti Asmah (2015) Trust and confidence towards the public sector : Investigating the level of transparency in public sector organization in Kota Kinabalu / Nurfarhana Sapli and Siti Asmah Dullah. (2015) [Student Project] (Unpublished)

Sarbini, Afnie Nadhira and Shamsul, Mohamad Uwais (2021) Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Sarimon, Noor Amirah and Shihaimi, Syamimi Hamizah (2014) A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. (2014) [Student Project] (Unpublished)

Saripin, Nur Azimah (2014) The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Saripin, Sofia Sarmimi and Stephen, Victoria Asong (2018) Factors affecting tourist revisit intention to Sunway Lagoon Theme Park / Sofia Sarmimi Saripin & Victoria Asong Stephen. (2018) [Student Project] (Unpublished)

Saruni, Nurul Azwan (2020) A study on fisherman satisfaction toward service quality in Lembaga Kemajuan Ikan Malaysia (LKIM) Dungun, Terengganu, Malaysia / Nurul Azwan Saruni. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Physical copy is available on shelf

Satar, Aishan (2015) The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Saupi, Nurul Amirah (2022) The effects of COVID-19 pandemic towards consumer behavior: a case study in Pasir Mas, Kelantan / Nurul Amirah Saupi. (2022) [Student Project] (Submitted)

Sayed Baharudin, Syarifah Hazwani (2011) User satisfaction with service quality at Perpustakaan Sultan Badlishah, UiTM Kedah / Syarifah Hazwani Sayed Baharudin. (2011) [Student Project] Physical item is in process (Submitted)

Seken, Siti Rogayah (2018) Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. Physical copy is available on shelf

Selamat, Noramarina and Redzwan, Nur Asikin (2015) Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan. (2015) [Student Project] (Unpublished)

Seli, Norita Mina (2015) Perceptions and behavioural intentions on airline safety among degree students after flight tragedies / Norita Mina Seli. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Seman, Muhammad Amin Hisyamuddin (2020) Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Semaon, Nur Nazahah (2017) Capital structure and firm performance: evidence from higher corporate governance compliance firms in Malaysia / Nur Nazahah Semaon. (2017) [Student Project] Physical item is in process (Unpublished)

Seterik, Umi Zubaidah (2018) Behavioural intention in preserving water quality level among villagers along Inanam - Likas River Basin (ILRB), Kota Kinabalu, Sabah / Umi Zubaidah Seterik. (2018) [Student Project] Physical item is in process (Submitted)

Shaari, Norhafiza (2009) The study on the effectiveness on programs that implemented by Syarikat Bekalan Air Selangor (SYABAS) to maintain customer awareness / Norhafiza Shaari. (2009) [Student Project] (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

Shafe'ai, Shazmira (2017) The effect of promotional mix toward customer purchase intention: Toshaco Sales & Services (TM Authorized Reseller) / Shazmira Shafe'ai. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Shafiee, Fatimah and Roslan, Nur Erny Nabilla and Mohd Yusof, Siti Zubaidah (2014) The efficiency of Keratapi Tanah Melayu Berhad Komuter (KTMB) provide their services and passenger’s satisfaction level in Kuala Lumpur / Fatimah Shafiee, Nur Erny Nabilla Rosian and Siti Zubaidah Mohd Yusof. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Shahar, Muhammad Syafiq (2011) Determinants that influence customer of Bank Rakyat in selecting Islamic banking / Muhammad Syafiq Shahar. (2011) [Student Project] (Unpublished)

Shaharani, Nur Hayati Nabilah (2015) A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani. (2015) [Student Project] (Unpublished)

Shaharuddin, Nur Diyana and Syed Ahmad Razali, Syed Hasif Emir (2022) Examining the relationship between appropriateness, aggregate, and disposition of consumer review towards online purchasing decisions / Nur Diyana Shaharuddin and Syed Hasif Emir Syed Ahmad Razali. (2022) Masters thesis, thesis, Universiti Teknologi MARA, Johor. Physical copy is available on shelf

Shaharudin, Muhammad Naim and Ismail, Nor Amalina (2018) Analysis on Malaysians’ consumers acceptance towards organic banana in Malaysia / Muhammad Naim Shaharudin and Nor Amalina Ismail. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 96.

Shahazlan, Syahiratul Nisa and Amirudin, Nur Amira (2022) The rise of online purchases during the pandemic COVID-19: factors influencing youth purchase behaviour in Negeri Sembilan / Syahiratul Nisa Shahazlan and Nur Amira Amirudin. (2022) [Student Project] (Unpublished)

Shahlan, Shahrul Syazwan (2017) A study on the factors that influence customer awareness on canopy business : a case of nor canopy / Shahrul Syazwan Shahlan. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Shahrul Nizam, Nadzirah Idayu (2022) Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is downloadable on MyKM Portal

Shaiful Anuar, Syuhaida (2019) The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished)

Shakri, Noor Suziera (2014) Influences of visitors motivation on decision making: A case study on Petrosains Discovery Centre / Noor Suziera Shakri. (2014) Industrial Training. Bachelor of Science (Hons) Statistics, Kota Bharu. (Unpublished)

Shamsudin, Nurul Affidzan (2016) Investigating the impact of online shopping convenience factors on behavioral intention: a study of UiTM Kota Samarahan Campus 1 / Nurul Affidzan Shamsudin. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Shamsulnidza, Muhammad Syafiq and Abu Bakar, Nor Zam Rizana and Tabrani, Nahli and Mokhsin, Muhammad Faris (2018) Air Asia customer services / Muhammad Syafiq Shamsulnidza … [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Sharib, Mohd Shahrul Affendy (2016) Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. (2016) [Student Project] (Unpublished)

Shariff, S.Sarifah Radiah and Bakri, Zurriyati and Hamzah, Pa'ezah (2016) Association rules for purchase dependency of grocery items / S.Sarifah Radiah Shariff, Zurriyati Bakri and Pa'ezah Hamzah. (2016) Social and Management Research Journal (SMRJ), 13 (2): 5. pp. 61-79. ISSN 1675-7017

Shariffuddin, Noorshajidatul Risha (2004) A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

Sharifudin, Evie Fitriawaty and Midir, Hazaria Hrovie (2015) A study on the residents satisfaction towards the apartment unit developed by Syarikat Perumahan Negara Berhad (SPNB): a case study in Tuaran Impian Apartment Tuaran / Evie Fitriawaty Sharifudin and Hazaria Hrovie Midir. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Sharkawi, Zurwina (2021) Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Shawalludin, Syahrini and Sanmugam, Mageswaran and Abdul Rabu, Siti Nazleen and Mohamed, Hasnah (2023) Analysis of user motivation and user interface toward screen addiction / Syahrini Shawalludin ... [et al.]. (2023) Creative Practices in Language Learning and Teaching (CPLT), 11 (3). pp. 261-274. ISSN 1823464-X

Shazali, Muhammad Akmal Anwari (2017) Factors influencing consumer trust on online shopping among undergraduate students in UiTM Melaka City Campus / Muhammad Akmal Anwari Shazali. (2017) [Student Project] (Submitted)

Shazula, Syarah Raidah (2012) Consumer’s behavior towards credit card usage in Kota Bharu / Syarah Raidah Shazula. (2012) [Student Project] (Submitted)

Sheikh Ilman, Sheikh Shafizal (2010) Customer perception towards Canon digital camera / Sheikh Shafizal Sheikh Ilman. (2010) [Student Project] (Unpublished)

Sheikh Omar, Mohd Hafiz Husain (2017) e-WOM on buying student decision: a case study in Bandaraya Melaka / Mohd Hafiz Husain Sheikh Omar. (2017) [Student Project] (Submitted)

Shihnan, Nadiah (2018) Factors influencing customer's intention to purchase organic product/ Nadiah Shihnan. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Shihnan, Nadiah (2018) A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Shikh Hassan, Shikh Muhammad Norhisham (2017) Consumer satisfaction toward online shopping among students at UiTM Seremban / Shikh Muhammad Norhisham Shikh Hassan. (2017) [Student Project] (Unpublished)

Shufian, Nur Balqis and Boo, Ho Voon and Abdullah, Johari (2024) Community-based rehabilitation service experience, satisfaction and behavioural intentions: the parent’s perspective / Nur Balqis Shufian, Prof. Dr. Boo Ho Voon and Dr. Johari Abdullah. (2024) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 37-55. ISBN 9772682784004

Shuhadis, Zahid (2008) The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] (Unpublished)

Shuhaimi, Muhammad Haziq and Mohd Shafia, Noor Aini and Abdul Rahim, Nur Syuhadah (2014) A study on service quality toward the customers’ satisfaction at Mahkota Medical Centre Melaka / Muhammad Haziq Shuhaimi, Noor Aini Mohd Shafia and Nur Syuhadah Abdul Rahim. (2014) [Student Project] (Unpublished)

Shuib, Nurfaznim (2014) The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Siali, Fadilah and Jiayi, Pang and Mohammad Abdul Shakur, Mahani and Ya'akob, Siti Aisyah (2016) Relationship between brand equity and consumer purchase decision: a case of an international brand of footwear / Fadilah Siali ... [et al.]. (2016) International Journal of Service Management and Sustainability (IJSMS), 1 (1): 5. pp. 58-75. ISSN 2550-1569

Sidek, Noor Faizah (2016) Students' acceptance and use of e-learning tool: a case study on the use of Edmodo at Kolej Professional Mara Seri Iskandar / Noor Faizah Sidek. (2016) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Sidek, Sabariah (2009) Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) [Student Project] (Unpublished)

Siliyu, Sarjana (2018) Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. (2018) [Student Project] (Unpublished)

Simon Kinajil, Evelyn (2008) A study on consumers pattern of spending after the price increase in consumer products (Labuan) / Evelyn Simon Kinajil. (2008) [Student Project] Physical item is in process (Submitted)

Sitas, Siti Haziqah (2013) The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas. (2013) [Student Project] (Submitted)

Siti Norashikin Bashirun, Bashirun and Nur Idayu, Badrolhisam and Farah Shazlin, Johari and Nurhafizah, Mohd Zolkapli and Nor Maslia, Rasli Samudin and Nur Faithzah, Jamian (2016) Students' green perception and behavior / Siti Norashikin Bashirun ... [et al.]. (2016) Malaysian Journal of Sustainable Environment (MySE), 1 (2). pp. 39-49. ISSN 0128-326X

Sitorus, Bernadine Adel and Azwa Ambad, Sylvia Nabila and Robert Dawayan, Cynthia (2024) TikTok influencers’ credibility and its impact on local cosmetic purchase intention / Bernadine Adel Sitorus, Sylvia Nabila Azwa Ambad and Cynthia Robert Dawayan. (2024) Jurnal Intelek, 19 (2): 10. pp. 121-132. ISSN 2682-9223

Sobarudin, Noor Zahira (2020) The factor of customer satisfaction in banking sector: a case study in Maybank Terengganu / Noor Zahira Sobarudin. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Sohaime, Athirah (2021) Case Study : Mydin Mohamed Holdings Berhad / Athirah Sohaime. (2021) [Entrepreneurship Project] (Unpublished)

Soludin, Walter Augustine (2007) Purchasing behaviour of UiTM Sabah student on toothpaste / Walter Augustine Soludin. (2007) [Student Project] Physical item is in process (Submitted)

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Jia, Hui Wan (2020) To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]. (2020) Management and Accounting Review (MAR), 19 (3): 1. pp. 1-23. ISSN 2550-1895

Sopian, Yuana (1998) A study on the market opportunities of setting up a branch in Tanjung Malim for secondary school students / Yuana Sopian. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Stanley, Sebert Hollistini (2016) Consumer buying behavior on online purchasing for the students of Universiti Teknologi MARA, Kota Samarahan, Sarawak/ Sebert Hollistini Stanley. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. Physical copy is available on shelf

Stephen @ Anntennett, Judy (2014) A study to explore the factors that can motivate public in Kota Kinabalu to patronize bank Muamalat's Ar-Rahnu / Judy Stephen @ Anntennett. (2014) [Student Project] Physical item is in process (Submitted)

Stephen Jussem, Bernard (2020) The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

Stephen Nyamok, Doris Day (2000) The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok. (2000) [Student Project] (Unpublished)

Suaip, Fakhrul Razi (2016) Electronic word of mouth and customer buying behavior: Lazada / Fakhrul Razi Suaip. (2016) [Student Project] Physical copy is available on shelf (Submitted)

Suhailen, Siti Roshaidah (2008) A study on eating candy habit among UiTM Sabah students / Siti Roshaidah Suhailen. (2008) [Student Project] Physical item is in process (Submitted)

Suhaimi, Ermi Sharlida (2006) A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi. (2006) [Student Project] (Unpublished)

Suhaimi, Nur Najatul Najwa (2018) Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi. (2018) [Student Project] (Unpublished)

Suhaimi, Suzainiwati (2021) Case Study : Kemudi Timur Elektronik Sdn Bhd / Suzainiwati Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] (Unpublished)

Suinggi, Wilbur M (2008) A research on purchasing behavior of UiTM Sabah student on ball pen / Wilbur M Suinggi. (2008) [Student Project] Physical item is in process (Submitted)

Sukarnor, Nor Azira and Zainol, Nurul Nabila (2018) Factors that contribute the satisfactions among consumer towards the water supply in Merbok, Kedah / Nor Azira Sukarnor and Nurul Nabila Zainol. (2018) [Student Project] (Submitted)

Sukeri, Muhamad Alif (2021) Case Study : Sinar Saujana Hiasan Lampu Enterprise / Muhamad Alif Sukeri. (2021) [Entrepreneurship Project] (Unpublished)

Sulaiman, Fakhrul Amirul (2018) Consumer purchase intention towards natural product: the important factor in purchase intention/ Fakhrul Amirul Sulaiman. (2018) [Student Project]

Sulaiman, Mohd Anwar Afzan (2020) Hotel servicescapes and its influence towards customer loyalty / Mohd Anwar Afzan Sulaiman. (2020) [Student Project] Physical item is in process (Unpublished)

Sulaiman, Nurul Ain (2011) The factors that influence the communities to participate in the co-operative / Nurul Ain Sulaiman. (2011) [Student Project] (Unpublished)

Sulaiman, Shaifudin and Hashim, Nur Hayyu Hams and Mohd Hairullah, Siti Fatimah and Manap, Zulaida (2014) Taxonomy of mobile phone usage among Malay population in Segamat / Shaifudin Sulaiman ... [et al.]. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Sulaiman, Syahida (2008) Trust-inducing interface on halal portal from user's perspective / Syahida Sulaiman. (2008) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Sule, Jumarni (2012) Consumers perceptions in product quality and the buying decision in the electrical and electronics products in Kota Kinabalu, Sabah / Jumarni Sule. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Sullang, Babyiana (2014) A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Sulman, Nurfadhila (2008) Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. (2008) [Student Project] (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) [Student Project] (Unpublished)

Sunang, Jimali (1998) A study on the customers’ satisfaction on the Celcom GSM services / Jimali Sunang. (1998) [Student Project] (Submitted)

Supardi, Shuqran Hafiz (2017) Relationship between customer satisfaction with perceived quality and attitudinal loyalty / Shuqran Hafiz Supardi. (2017) [Student Project] (Unpublished)

Supardi, Sulisa (2017) Factors affecting customer's decision in using Tabung Haji ATM services: a case study in Tabung Haji headquarter, Kuala Lumpur / Sulisa Supardi. (2017) [Student Project] (Unpublished)

Suradi, Ariati and Wan Ali, Sharifah Khadijah and Peter, Theresa Korina (2009) Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. (2009) [Student Project] Physical copy is available on shelf (Unpublished)

Swandi, Nor Ajlaa Najwa (2018) The comparison of footwear at each level of intensity during babrbell back squat among weightlifters / Nor Ajlaa Najwa Swandi. (2018) [Student Project] (Unpublished)

Syahbanu Amran, Fateen Syahida (1998) Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Syamsul Faiz, Syifa Nabiha and Othman, Nur Izzati (2019) The factors that lead to customer satisfaction towards online banking services among the students in University of Science Malaysia (USM), Penang / Syifa Nabiha Syamsul Faiz and Nur Izzati Othman. (2019) [Student Project] (Unpublished)

Syed Abdul Ghani, Syed Muhamad Naufal (2018) The descriptive study of service quality on customer satisfaction in Matrade Exhibition & Convention Centre (MECC): an empirical study through servqual/ Syed Muhamad Naufal Syed Abdul Ghani. (2018) [Student Project]

Syed Ahmad Badiuzaman, Syed Muhammad Yusof (2018) Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. (2018) [Student Project] (Unpublished)

Syed Annuar, Sharifah Nurafizah (2006) A study on consumers adoption of cool Citrus Listerine in Kota Kinabalu, Sabah / Sharifah Nurafizah Syed Annuar. (2006) [Student Project] Physical item is in process (Submitted)

Syed Hamid, Syed Mohamed Syahir and Ab Malek, Noor Hananie (2015) Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. (2015) [Student Project] (Unpublished)

Syed Ismail, Sharifah Anita Alsagoff (1998) A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Syed Jaafar, Syed Adib Aiman (2014) Customers preferences in selecting Islamic banking a case study in Selangor area / Syed Adib Aiman Syed Jaafar. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Syed Jaffar, Syed Khamarrulariffin (2010) Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] (Unpublished)

Syed Mhd Hanafiah, Syed Mhd Izaq Aiman (2014) Factors influencing consumer (B2C) to purchase car engine oil: a case of Petronas Dagangan Berhad / Syed Mhd Izaq Aiman Syed Mhd Hanafiah. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Syed Mohd, Syarifah Hanis (2012) Consumer preferences to buy a house at Kota Bharu,Kelantan / Syarifah Hanis Syed Mohd. (2012) [Student Project] (Unpublished)

Syed Redhwan, Sharifah La'aiba (2017) Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan. (2017) [Student Project] (Unpublished)

Syed Sallehuddin, Syed Adib (2017) Customer attitude towards Proton car: in the case of new Proton Saga / Syed Adib Syed Sallehuddin. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Syed Wahid, Syed Mohd Naim (2017) Experience quality and visitor satisfaction at water theme park / Syed Mohd Naim Syed Wahid. (2017) [Student Project] (Unpublished)

Syed Zuber, Sharifah Zuliana (1999) A study on factors that influence the participation of bumiputera and non bumiputera within Kuala Lumpur toward investing in ASW 2020 scheme / Sharifah Zuliana Syed Zuber. (1999) [Student Project] (Submitted)

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Tahir, Hanafi Mohd and Abdul Rani, Mohd Khairul Azahari and Shaari, Syahrul Nizam (2011) Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. (2011) [Research Reports] (Unpublished)

Tahir, Liyana Adibah (2020) Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. (2020) [Student Project] (Unpublished)

Takedir, Nora Idah and Mausi, Ather (2013) Consumer tribunal : urban dwellers awareness in Kota Kinabalu / Nora Idah Takedir and Ather Mausi. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Talib @ Ariffin, Azza Nadirah and Mat Saad, Shafira (2019) Young consumer awareness towards food safety practices among vendors in street food / Azza Nadirah Talib @ Ariffin and Shafira Mat Saad. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Talip, Nurul Fazlinda (2015) A study on the factors that influence the purchasing decision of nutritional supplement products among degree students in UiTM Sabah / Nurul Fazlinda Talip. (2015) [Student Project] (Unpublished)

Tamby Chik, Chemah and Zulkepeley, Afiq and Tarmizi, Firdaus and Bachok, Sabaianah (2019) Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

Tamin, Easter @ Esther Olivitt (2008) Spending pattern of credit card users in Kota Kinabalu / Easter @ Esther Olivitt Tamin. (2008) [Student Project] Physical item is in process (Submitted)

Tamin, Easter @ Esther Olivitt (2007) A study on purchasing behaviour of Maybank Berhad's employees on chocolate / Easter @ Esther Olivitt Tamin. (2007) [Student Project] Physical item is in process (Submitted)

Tamrin, Janessa (2014) The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Tanwir, Nurul Syafiqah (2020) Integrating the norm of activation model and the theory of planned behaviour in predicting consumers’ purchase intention of hybrid cars: the moderating role of environmental knowledge / Nurul Syafiqah Tanwir. (2020) Masters thesis, thesis, Universiti Teknologi MARA.

Tara, Augustina (2018) The relationship between service quality and customer satisfaction towards service counter in National Higher Education Fund Corporation (PTPTN) at Urban Transformation Centre (UTC), Kuching / Agustina Tara. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Tengku Mohamud, Tengku Mu'izz Farizul (2015) A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Teo, Carol Boon Chui and Mohd Yusof, Mohd Zahin (2017) The counterfeit goods conundrum: an analysis of demand situation among Malaysian consumers / Teo Carol Boon Chui and Mohd Zahin Mohd Yusof. (2017) Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 11-19. ISSN 2550-1429

Teoh, Yeong Kin and Abu Hasan, Suzanawati and Zahari, Siti Nur Atikah (2020) Data envelopment analysis for Malaysia courier services performance and customer satisfaction / Teoh Yeong Kin, Suzanawati Abu Hasan, and Siti Nur Atikah Zahari. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (3). pp. 25-33. ISSN 2600-8793

Teonny, Sherllyita (2020) Factors that affect intention to adopt E-wallet among young adults in Kota Kinabalu, Sabah / Sherllyita Teonny. (2020) [Student Project] (Unpublished)

Thomas, Bibianah and Tahir, Nor Suziwana (2019) The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 8-18. ISSN Journal of International Business, Economics and Entrepreneurship (JIBE)

Tijani, Nasiru and Okunola, G.A. and Yina, Orga Donald (2012) Service delivery and customers’ satisfaction in some selected hotels in Ikeja areas of Lagos state / Tijani Nasiru … [et al.]. (2012) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 4 (3). pp. 1-17. ISSN 1985-8914 , 2590-3837

Tinalor, Mckeonzie (2014) A study on factors that can influence customers to buy online / Mckeonzie Tinalor. (2014) [Student Project] Physical item is in process (Submitted)

Tokeh, Ahmad Jaidi (2011) Study of consumer acceptance on AITAB (Retail) at RHB Islamic Bank Berhad / Ahmad Jaidi Tokeh. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Tompang, Noor Amirah and Rizuan, Nursyafira Fatini (2016) The factors influencing customer satisfaction in online shopping : a case study in UiTM Sabah / Noor Amirah Tompang and Nursyafira Fatini Rizuan. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Tompong, Mohd Zaizam (2009) A study on public perception on service quality at Kota Kinabalu State Library / Mohd Zaizam Tompong. (2009) [Student Project] Physical copy is available on shelf (Unpublished)

Tony Jilat, Melliscent (2015) A study on consumer’s awareness, attitudes and perceptions towards genetically modified foods/ Melliscent Tony Jilat. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Tuan Ab Aziz, Norshafika Syahira and Nor Ifpindi, Nor Aziera (2019) Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Tuan Ab Aziz, Norshafika Zahira and Rohizad, Nur Atiqah Liyana and Hamdi, Syuhaidah (2016) A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Tuan Ariff, Tuan Saiful Azzam (2010) A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

Tuan Hishamuddin, Putri Atiqah Izzati (2021) Case Study : NJHH LEGACY / Putri Atiqah Izzati Tuan Hishamuddin. (2021) [Entrepreneurship Project] (Unpublished)

Tuan Ibrahim, Tuan Nur Arini (2012) The study of perception on islamic banking by non-muslim customers / Tuan Nur Arini Tuan Ibrahim. (2012) [Student Project] (Unpublished)

Tuan Ismail, Tuan Ahmad (2017) The causal relationship between hotel restaurant brand attributes, customer brand personality, walk-in customer dining experience, satisfaction and post behaviour intention / Tuan Ahmad Tuan Ismail. (2017) PhD thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Tugon, Renna (2010) Bina Puri Construction Sdn Bhd : the issue of Customer Relationship Management (CRM) / Renna Tugon. (2010) [Student Project] Physical copy is available on shelf (Unpublished)

Tumirin, Mohamad Nazlan (2018) The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

U

Ujang, Rudy (2024) Understanding consumer behavior in Kuching’s black market gambling: the psychological, economic, and regulatory impacts of illicit gambling markets / Rudy Ujang. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (2). pp. 125-144. ISSN 0128-7494

Unggat, Berandah (2015) A study on impact of word of mouth on consumer buying decision/ Berandah Unggat. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

V

Victor, Valerie Diane (2016) Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] Physical copy is available on shelf (Unpublished)

Vincent, Lian Ngau (2001) Customers awareness and perception toward Sarawak handicrafts / Vincent Lian Ngau. (2001) [Student Project] Physical copy is available on shelf (Unpublished)

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. (2009) Social and Management Research Journal (SMRJ), 6 (2). pp. 71-81. ISSN 1675-7017

W

W. Hassan, Wan Nur Khaleda (2020) Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. (2020) [Student Project] (Unpublished)

W. Murhdin @ W. Muhsin, Wan Muhsinah (2008) The factors that influencing the involvement of Malay society in K Terengganu in using Ar Rahnu scheme at Mu’assasah Ar Rahnu MAIDAM-KPAT / Wan Muhsinah W. Murhdin @ W. Muhsin. (2008) [Student Project] (Unpublished)

Wa, Ellia (2018) Consumers behaviour towards online shopping: factors influencing Jabatan Kemajuan Masyarakat (KEMAS) Kota Samarahan employees to shop online / Ellia Wa. (2018) [Student Project] Physical copy is available on shelf (Unpublished)

Wan Mahamad, Wan Shahrul Aziah The awareness of purchasing halal food among non-muslim consumers / Wan Shahrul Aziah Wan Mahamad. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 18-20. ISBN 2716-599X

Wan Abdul Rahman, Nor Hawani (1998) Pre and post performance : An evaluation on corporatisation of Inland Revenue Board, Malaysia / Nor Hawani Wan Abdul Rahman. (1998) [Student Project] (Unpublished)

Wan Ahmad, Wan Adli (2014) The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Wan Harun, Wan Muhammad Aqil (2018) A quantitative study of factors influencing Malaysian students' decision to pursue an information technology master's degree in Malaysia / Wan Muhammad Aqil Wan Harun. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). Physical copy is available on shelf

Wan Ishak, Wan Alias and Mohd Yunus, Mohd Nasir and Mohd Noor, Mazlizakuan and Awang, Baba Zin (2003) Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]. (2003) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Wan Ismail Edruce, Syed Mohd Halmi (2007) A study on consumer awareness and perception of consumer deposit products offer by bank islam Cawangan Kulas/ Syed Mohd Halmi Wan Ismail Edruce. (2007) [Student Project] Physical copy is available on shelf (Unpublished)

Wan Mahamad, Wan Shahrul Aziah and Saad, Ramli and Ali Akbar, Yong Azrina (2024) Personalised recommendations in online shopping: how it influence customer engagement and satisfaction? (2024) FBM Insights, 10. pp. 41-42. ISSN 2716-599X

Wan Manso, Wan Nor Aina (2013) Exploratory study on gaming technology perception by children in rural area / Wan Nor Aina Wan Manso. (2013) [Student Project] Physical copy is available on shelf (Unpublished)

Wan Mat, Wan Nabilah (2014) Prime loyalty-card program: the impacts on behavioral and affective loyalty in property industry a case study of Sime Darby property / Wan Nabilah Wan Mat. (2014) [Student Project] Physical copy is available on shelf

Wan Mohamed, Wan Nazihah and Ismai, Zurina and Yusoff, Muhammad Saiful Anuar (2016) Factors associated with the usage of mobile technology devices among UiTM English language lecturers / Wan Nazihah Wan Mohamed, Zurina Ismail and Muhammad Saiful Anuar Yusoff. (2016) [Research Reports] Physical copy is available on shelf (Unpublished)

Wan Mohd Salleh, Wan Muhammad Haneef and Sardimin, Nurul Farhana (2015) The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. (2015) [Student Project] (Unpublished)

Wan Mohd Zaidi, Wan Noor Arifah and Raub, Fatin Nursyahindah (2021) Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Wan Nazli, Wan Muhammad Irfan (2021) Yonex / Wan Muhammad Irfan Wan Nazli. (2021) [Entrepreneurship Project] (Submitted)

Wan Omar, Maznah and Abdullah, Siti Asmahanim and shuhada, Affify and Kamaruddin, Noor Jannah and Ahmad, Sarah Sabir and Zakaria, Azfahanee (2018) The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 241. ISBN 9789670314563

Wan Omar, Maznah and Zakaria, Azfahanee and Mohd Ali, Mohd Noor and Syed Ahmad Alhady, Syed Mohammed Alhady (2011) The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]. (2011) [Research Reports] (Unpublished)

Wan Omar, Wan Sarah Safinah (2014) The relationship between service quality and customer satisfaction at Hospital Tengku Ampuan Afzan / Wan Sarah Safinah Wan Omar. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Wan Salleh, Wan Abdul Hadi (2012) Enhancing customer experience in information space through perception management strategy / Wan Abdul Hadi Wan Salleh. (2012) Masters thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Wan Shahidan, Wan Nurshazelin and Su’if, Nazatul Nazira (2017) Applying fuzzy analytical hierarchy process to evaluate and select the best car between domestic and imported cars in Malaysia / Wan Nurshazelin Wan Shahidan and Nazatul Nazira Su’if. (2017) Journal of Computing Research and Innovation (JCRINN), 2 (1): 9. pp. 56-63. ISSN 2600-8793

Wan Zainuddin, Wan Nurul Izah (2012) Study on Drivers Of Customer Loyalty In A Retail Store Industry : A Case Study of Parkson Kota Bharu Trade Centre / Wan Nurul Izah Wan Zainuddin. (2012) [Student Project] (Unpublished)

Wang, Mary Xie Ling and Chua, Chua and Ho, Hong Ren and Mohd Johan, Mohd Remie and Annuar, Nursyamilah (2023) Assessing resistance towards the adoption of cashless payment: a survey among Generation X in Klang Valley / Mary Wang Xie Ling … [et al.]. (2023) Jurnal Intelek, 18 (2): 15. pp. 163-178. ISSN 2682-9223

Wang, Ruixui and Wu, Yahui and Zainordin, Nur Aqilah and Izni, Nor Aziyatul and Annuar, Nursyamilah (2023) Factors that influence individuals’ intention to adopt blockchain in banking institutions in Malaysia / Wang Ruixui ... [et al.]. (2023) Jurnal Intelek, 18 (2): 8. pp. 83-92. ISSN 2682-9223

Waris, Norliana (2011) Building customer delight with AgroBank Batu Pahat through better service quality / Norliana Waris. (2011) [Student Project] (Unpublished)

Wassim, Mohd Hafizan (2012) Satisfaction level among customers toward the service quality given by staff of Bank Rakyat W.P Labuan / Mohd Hafizan Wassim. (2012) [Student Project] Physical copy is available on shelf (Unpublished)

Wei, Mei Chin (2010) Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin. (2010) Asia-Pacific Management Accounting Journal, 5 (2). pp. 31-44. ISSN 1675-3194

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Yaacob, Mohd Rafi (2010) Gauging future prospects of green products in Malaysia / Mohd Rafi Yaacob. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia. (Unpublished)

Yaacob, Nur Syahirah and Norudin, Norazwanie (2017) Determining the customer preferences of the fast food restaurant : Pizza Hut at Giant Hypermarket, Kuala Terengganu / Nur Syahirah Yaacob & Norazwanie Norudin. (2017) [Student Project] (Unpublished)

Yaacob, Siti Asma and Abdul Aziz, Azdel and Ahmad, Noor Azmi and Ismail, Mohd Noor Ismawi (2022) Investigating the usage of self ordering kiosk towards customer behavior: a case on McDonalds/ Siti Asma Yaacob ... [et al.]. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). 312 -325. ISSN 1985-8914 ; 2590-3837

Yahaya, Hani Yusrina and Nasruddin, Siti Afiqah (2018) A study on factors influencing customer complaint behaviour / Hani Yusrina Yahaya and Siti Afiqah Nasruddin. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Yahaya, Syafiqa Ellina and Amir Zadah, Zaimeera Zada (2014) Public acceptance toward renewable energy / Syafiqa Ellina Yahaya and Zaimeera Zada Amir Zadah. (2014) [Student Project] Physical copy is available on shelf (Unpublished)

Yahing, Justinah (2011) Relationship marketing and customer loyalty : case of Cosmopoint College of Technology / Justinah Yahing. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Yahya, Amirah and Zailan, Syaza Yasmin (2017) Perceptions of domestic tourist towards local food in Ipoh / Amirah Yahya and Syaza Yasmin Zailan. (2017) [Student Project] (Unpublished)

Yahya, Khairi Nazmi (2016) I am going to "Marry" you: customer loyalty to gas station in Malaysia / Khairi Nazmi Yahya. (2016) [Student Project] Physical item is in process (Submitted)

Yahya, Nur Yasarah and Mazlan, Nurin Adini and Wan Kamarudin, Wan Nor Bayah (2022) Personal factor and consumer purchase intention: the risen of coffee culture in Klang Valley, Malaysia / Nur Yasarah Yahya, Nurin Adini Mazlan and Wan Nor Bayah Wan Kamarudin. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (2). pp. 130-148. ISSN 1985-8914 ; 2590-3837

Yahya, Siti Najwa (2018) Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya. (2018) [Student Project] (Unpublished)

Yahya, Wan Kalthom (2019) Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3 (1). pp. 1-17. ISSN 2590-440X

Yakup, Husni and Ibrahim, Saiful Bahari and Ismail, Mazlan (2012) Consumers' perception of electronic banking service at Hulu Perak / Husni Yakup, Saiful Bahari Ibrahim and Mazlan Ismail. (2012) [Student Project] Physical item is in process

Yang, Mohamad Farizal and Omar, Nor Anisaa (2018) Factors that affect patients' behavioural intention in private hospital / Mohamad Farizal Yang and Nor Anisaa Omar. (2018) [Student Project] (Submitted)

Yassin, Sakinah (2015) A study on customer satisfaction towards Kedai Rakyat 1Malaysia at Kota Samarahan / Sakinah Yassin. (2015) [Student Project] Physical copy is available on shelf (Unpublished)

Yazid, Aziyana Umi Syahindah and Sharulhisam, Nurshaheera Yuhanez (2022) A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam. (2022) [Student Project] (Unpublished)

Yazid Esa, Nawal Esa and Ahmad, Nurul Afiqah and Haron, Hazliza and Abdul Rahman, Azura (2024) Determinants of eco-halal products consumption pattern among generation MZ: a literature review / Nawal Esa Yazid Esa ... [et al.]. (2024) Journal of Contempory Islamic Studies, 10 (2): 10. pp. 1-13. ISSN ISSN 2289-9634 e-ISSN 0128-0902

Yong, Kelvin and Abdullah, Zunaibi and Che Din, Nazli (2021) The perception of thermal comfort in Malaysia public low-cost housing / Kelvin Yong, Zanaibi Abdullah and Nazli Che Din. (2021) Built Environment Journal, 18 (2): 5. pp. 47-56. ISSN 2637-0395

Young Rockie, Norsyaheera (2012) Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie. (2012) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). Digital copy is available in CD

Yusli, Nur Adriana and Abdul Latip, Muhammad Safuan and Abdul Rahman, Ahmad Esa (2024) Unravelling the nexus: a conceptual exploration of the interplay between self-congruity, satisfaction, and brand loyalty in urban coffee shops / Nur Adriana Yusli, Dr. Muhammad Safuan Abdul Latip and Dr. Ahmad Esa Abdul Rahman. (2024) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 159-177. ISBN 9772682784004

Yusof, Mohd Azraie (2004) A study on temporary out of service customers at Southern Johor Telekom / Mohd Azraie Yusof. (2004) [Student Project] (Unpublished)

Yusof, Mohd lzzuddin (2010) The provision of the library service in Perpustakaan Awam Merbok / Mohd lzzuddin Yusof. (2010) [Student Project] Physical item is in process (Submitted)

Yusof, Sheila (2009) A study on student purchasing behavior of UiTM student Sabah branch toward KFC Restaurant / Sheila Yusof. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA (UiTM). Physical item is in process

Yusoff, Azahar and Abu Bakar, Hatinah and Ab Aziz, Alinawati (2022) The mean end chain theory for private label brand (PLB) / Azahar Yusoff, Hatinah Abu Bakar and Alinawati Ab Aziz. (2022) Journal of Contemporary Social Science Research, 7 (2). pp. 9-17. ISSN 0128-2697

Yusoff, Norhasniza (1999) A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

Yusoff, Nurul Akmal (2010) A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff. (2010) [Student Project] (Unpublished)

Yusop, Nur Fitra Azira (2018) The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. (2018) [Student Project] (Unpublished)

Yusrie Michael, Khairunisa Nur Liyana (2018) Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael. (2018) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Yussof, Ahmad Rafizi (2006) A study on purchasing behaviour of UiTM Sabah students on hair cut style services / Ahmad Rafizi Yussof. (2006) [Student Project] Physical item is in process (Submitted)

Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. (2009) [Student Project] (Unpublished)

Yusuf, Firzera Erkafirnie (2018) Consumer adoption of internet banking in the case of Malayan Banking Berhad / Firzera Erkafirnie Yusuf. (2018) [Research Reports] Physical copy is available on shelf (Unpublished)

Z

Zabidi, Nurul Athirah (2014) The relationship between the service quality dimension and the customer satisfaction at MITC Melaka / Nurul Athirah Zabidi. (2014) [Student Project] (Unpublished)

Zahari, Nur Alia Syahirah and Abdull Rahman, Nurul Labanihuda and Abdul Mutalib, Hasyeilla (2024) Revolution of mobile banking applications towards banking customers in northern region, Malaysia / Nur Alia Syahirah Zahari, Dr. Nurul Labanihuda Abdull Rahman and Hasyeilla Abdul Mutalib. (2024) In: Voice of Academia. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 330-343. ISBN 9772682784004

Zaim, Salina and Jumal, Serina Dewi (2011) Foreigners satisfaction towards public health service in Sabah at Maternal and Child Health Clinic (Menggatal) / Salina Zaim and Serina Dewi Jumal. (2011) [Student Project] Physical copy is available on shelf (Unpublished)

Zainal, Murnizah (2006) Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. (2006) [Student Project] (Unpublished)

Zainal, Samsina (2011) Factors contribute customer towards using ArRahnu scheme in MGIT / Samsina Zainal. (2011) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu. Digital copy is downloadable on MyKM Portal

Zainal, Siti Sarah and Rozani, Siti Aishah (2018) A study on the purchase behaviours for smartphone among UiTM students / Siti Sarah Zainal and Siti Aishah Rozani. (2018) [Student Project] (Unpublished)

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. (2018) [Student Project] (Unpublished)

Zainal Abidin, Nor Roslinda and Muhammad, Mohd Fadillah and Ahmad, Nurhidayah (2012) The relationship between Wi-Fi facility and student satisfaction in UiTMT / Nor Roslinda Zainal Abidin, Mohd Fadillah Muhammad and Nurhidayah Ahmad. (2012) [Student Project] Physical copy is available on shelf (Submitted)

Zainal Abidin, Ruhil Amal (2021) The role of mass market on modest fashion / Ruhil Amal Zainal Abidin. (2021) Masters thesis, thesis, Universiti Teknologi MARA. Digital copy is downloadable on MyKM Portal

Zainal Abidin, Siti Zubaidah (2017) Factors that affecting customer-based brand equity among Proton car users / Siti Zubaidah Zainal Abidin. (2017) [Student Project] Physical copy is available on shelf (Unpublished)

Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. (2005) [Student Project] (Unpublished)

Zainal Abidin, Suhailah (2015) Factors determining corporate borrowing in Malaysian public listed companies / Suhailah Zainal Abidin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) [Student Project] (Unpublished)

Zaini, Nurul Hafizah (2010) The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini. (2010) [Student Project] (Unpublished)

Zainol, Noorliza and Ariffin, Hashim Fadzil and Ahmad Rozali, Abdul Rahman (2018) The study of customer Perception and expectation toward food presentation / Noorliza Zainol, Hashim Fadzil Ariffin and Abdul Rahman Ahmad Rozali. (2018) Academic Journal of Business and Social Sciences (AJoBSS), 2 (1). pp. 1-8. ISSN 2590-440X

Zainuddin, Syafafwati (2012) The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin. (2012) [Student Project] (Submitted)

Zainudin, Afdal Shahizad (2007) Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. (2007) [Student Project] (Unpublished)

Zainudin, Afeira Helena (2008) Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. (2008) [Student Project] (Unpublished)

Zainun, Hisham Azlin (2000) A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. Physical copy is available on shelf

Zakaria, Amni Syaza and Wazi, Siti Nur A'qilah (2018) The influence of attitude on e-services Majlis Perbandaran Sungai Petani, Kedah / Amni Syaza Zakaria and Siti Nur A'qilah Wazi. (2018) [Student Project] (Submitted)

Zakaria, Atiah Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

Zakaria, Munir Aiman (2014) Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria. (2014) [Student Project] Physical item is in process (Unpublished)

Zakaria, Natasha Ainaa and Abdullah, Nur Nadia and Ishak, Nur Izreena (2015) The relationship between tourist shopping perception and tourist shopping satisfaction in Melaka / Natasha Ainaa Zakaria, Nur Nadia Abdullah and Nur Izreena Ishak. (2015) [Student Project] (Unpublished)

Zakaria, Nor Hazliza (2009) A study on the services provided by operation counter ASNB Melaka branches to their customer / Nor Hazliza Zakaria. (2009) [Student Project] (Unpublished)

Zakaria, Nor Zahidah (2018) The benefit of E-Commerce automation for merchant using Avana / Nor Zahidah Zakaria. (2018) [Student Project]

Zakaria, Nur Syamimi (2021) The impact of Customer Perceived Value (CPV) on customer satisfaction in hotel industry: an argumentative study / Nur Syamimi Zakaria. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Zakaria, Siti Nadiah and Md Yusof, Syahida (2019) Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Zakaria, Zainuddin (2011) The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria. (2011) PhD thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Zakaria, Zainuddin and Othman, Abdul Kadir (2003) Customers satisfaction towards two and three star hotels in the state of Terengganu / Zainuddin Zakaria and Abdul Kadir Othman. (2003) [Research Reports] (Submitted)

Zaki, Iffah Bazilah (2015) Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zamani, Zulynda Nurain (2014) Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani. (2014) [Student Project] (Unpublished)

Zamiran, Siti Marizam (2005) A survey on consumer preference on food services: KFC fast food restaurant / Siti Marizam Zamiran. (2005) [Student Project] Physical copy is available on shelf (Unpublished)

Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. (2019) [Student Project] (Unpublished)

Zamzuri, Nur Shaqirah and Azli, Anis Irsalina (2019) An analysis of factors that influence guest decision making from online review in hotel industry / Nur Shaqirah Zamzuri and Anis Irsalina Azli. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Zawawi, Haniza (2007) Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi. (2007) [Student Project] (Unpublished)

Zolkifly, Nur Hazwani and Naseri, Roszi Nazirah Nasni and Wan Nadiah, Mohd Nadzri and Mohd Wahid, Siti Daleela (2011) Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. (2011) [Research Reports] (Unpublished)

Zubir, Muhammad Faris (2021) Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir. (2021) [Student Project] (Unpublished)

Zul, Sanimar (2013) A study on the determinants of consumers' acceptance towards takaful at Kota Kinabalu, Sabah / Sanimar Zul. (2013) [Student Project] Physical copy is available on shelf

Zulkaain, Norhaniza (2004) A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain. (2004) [Student Project] (Unpublished)

Zulkefli, Muhammad Amir Asyraf (2016) The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. Physical copy is available on shelf

Zulkfli, Mohd Arif (2013) Behavioral intention in using Islamic coins: exploring the acceptance of dinar and dirham among Muslim in Kelantan / Mohd Arif Zulkfli. (2013) [Student Project] Physical copy is available on shelf (Submitted)

Zulkifle, Zulfahmi (2018) Influences of e-service quality toward customer loyalty of dropee / Zulfahmi Zulkifle. (2018) [Student Project]

Zulkifle, Zulfahmi (2018) The influences of e-service quality and customer loyalty of dropee / Zulfahmi Zulkifle. (2018) [Student Project] (Unpublished)

Zulkifli, Mu’az and Sahari, Noorul Huda and Mohd Aris, Suliah (2024) Consumers’ acceptance towards alcohol-based cosmetic product / Mu’az Zulkifli, Noorul Huda Sahari and Suliah Mohd Aris. (2024) Journal of Contempory Islamic Studies, 10 (1): 10. pp. 1-14. ISSN ISSN 2289-9634 e-ISSN 0128-0902

Zulkifli, Nor Zurina (1998) A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli. (1998) Degree thesis, thesis, Universiti Teknologi MARA. Physical copy is available on shelf

Zulkifli, Norfazimah and Muhamad Jamil, Nur Waie Damia and Mustafa, Nurfarah Ain (2015) The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Zulkifli, Nur Faezah (2015) Factors that influencing individual investment decision on mutual funds : a study in Temerloh / Nur Faezah Zulkifli. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zulkifli, Nur Farhana (2012) The study of customer preferences towards Ar-Rahnu in Bank Rakyat Gua Musang / Nur Farhana Zulkifli. (2012) [Student Project] (Unpublished)

Zulkifli, Nurul Ain Afifah and Nik Zubir, Nik Norhafizah (2021) Frequency analysis on factors influencing the use of vending machine among students at Universiti Teknologi MARA Cawangan Terengganu / Nurul Ain Afifah Zulkifli and Nik Norhafizah Nik Zubir. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Zulkifli, Nurzulain (2020) Purchase intention and actual purchase behavior of halal bakery products among consumers in Petaling district Selangor / Nurzulain Zulkifli. (2020) Masters thesis, thesis, Universiti Teknologi MARA.

Zulkifli, Zulhazim (2014) Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)

Zulkifly, Nur Ain Qamarina and Kasim, Zurina and Bidin, Jasmani (2019) Selection of personal medical and health insurance company by using Fuzzy TOPSIS / Nur Ain Qamarina Zulkifly, Zurina Kasim and Jasmani Bidin. (2019) Jurnal Intelek, 14 (1): 5. pp. 36-46. ISSN 2231-7716

Zulkipli, Mahirah (2008) A study on satisfaction towards BIMB services on PTPTN loan amongst the students of UiTM Terengganu Dungun campus / Mahirah Zulkipli. (2008) [Student Project] (Unpublished)

Zulkurnain, Muhammad Zulhilmi and Awang Ali, Quratul Ain Syahirah and Belly, Tressy (2023) Malaysia as a backpacking destination for millennial solo female travellers: examining destination image, motivation, and intentions / Muhammad Zulhilmi Zulkurnain, Quratul Ain Syahirah Awang Ali and Tressy Belly. (2023) e-Academia Journal, 12 (2). pp. 180-197. ISSN 2289 - 6589

Zuman, Hishamudin Badiyol (2007) Gender differences in the usage of ICT (Information Communication Technology) among employees in Sabah Immigration Department (Jabatan Imigresen Sabah) / Hishamudin Badiyol Zuman. (2007) [Student Project] Physical item is in process (Unpublished)

Zuraidi, Mohamad Zahrul Asyiq and Sarkawi, Ahsan Zikri (2018) Factors contributing to customers' satisfaction towards online banking in Sungai Petani / Mohamad Zahrul Asyiq Zuraidi and Ahsan Zikri Sarkawi. (2018) [Student Project] (Submitted)

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