Items where Subject is "Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi. (2020) Insight Journal (IJ), 6 (22). pp. 226-232. ISSN 2600-8564

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Customer emotion and impulse buying: the variables that influence repurchase intention / Amiril Azizah ... [et al.]. (2024) Management & Accounting Review (MAR), 23 (1): 19. pp. 541-572. ISSN 2550-1895

Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana. (2020) Insight Journal (IJ), 6 (28). pp. 277-294. ISSN 2600-8564

Organic rice new product screening: customers preference application / Pensri Jaroenwanit and Supot Deboonmee. (2019) Insight Journal (IJ), 5 (28). pp. 252-265. ISSN 2600-8564

Driver and inhibitor of organic food adoption: a study on Indonesian consumers / Whony Rofianto. (2020) Insight Journal (IJ), 6 (19). pp. 192-198. ISSN 2600-8564

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Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh. (2014) [Student Project] (Unpublished)

Factors affecting consumer purchase and usage behaviour of social commerce: a case of perishable pastry products / Faradewi Bee A. Rahman. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli. (2013) [Student Project] (Unpublished)

A demographic study towards customer perception with respect to perceived quality at automotive company / Nur Diyana A.Aziz. (2014) [Student Project] (Unpublished)

Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. (2019) [Student Project] (Unpublished)

Customers' satisfaction towards counter services of Tabung Haji in Kota Bharu / Izyan Azianis Ab Aziz. (2018) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Evaluating the learnability of college management system of International Islamic College / Suhaila Ab Kadir. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The influence of expenditure behaviour towards homeownership / Rohayu Ab Majid ... [et al.]. (2021) Jurnal Intelek, 16 (1): 29. pp. 244-254. ISSN 2682-9223

Influencing factors of customer loyalty in the malaysian airline industry using structural equation modelling (SEM) / Haslinda Ab Malek ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 11. pp. 116-128. ISSN 2682-7840

Customer intention toward life insurance product / Mohd Rahim Ab Molok. (2015) [Student Project] (Unpublished)

The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. (2013) [Student Project] (Unpublished)

A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. (2019) [Student Project] (Unpublished)

The performance of leased data circuit and digitaline II installation services for corporate, global & government (eastern) customers within Pahang area / Mohd Shamsurizal Ab Rahim Halimi. (1999) [Student Project] (Submitted)

User satisfaction towards EQPS system among BIS students in UiTM Kedah / Latifah Ab Rahman. (2012) [Student Project] (Submitted)

User experience on XD theater: deaf and normal children / Nur Fadhlina Ab Rahman. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on consumer buying behavioural intention toward branded product in Sungai Petani, Kedah / Siti Maznah Ab Rahman and Umi Nabila Sulaiman. (2018) [Student Project] (Submitted)

Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani. (2018) [Student Project]

Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani. (2016) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA.

Consumer preferences on the rice selection in Shah Alam, Malaysia / Nor Hafizah Ab Samat. (2021) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Comparison on the factors that influence consumers’ preference between wet market and modern market / Farhana Ab. Aziz and Nadwatu Najihah Abdul Manap. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The relationship between service quality and customer satisfaction: an empirical investigation at Hospital Universiti Sains Malaysia (HUSM) / Nor Azwa Ab. Ghani. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The factors influencing consumers' attitude towards online shopping in Kuching, Sarawak / Dayang Hanisah Abang Affendie. (2016) [Student Project] (Unpublished)

A study on trust and percieved risk towards Internet Banking Service (IBS) that influence behavioral intentions among Mirian / Dayang Khaziana Abang Khalil. (2012) [Student Project] (Unpublished)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

The impact of QR code implementation on the level of satisfaction among restaurant customers / Nurliyana Abas, Hanani Hussin and Dr. Law Kuan Kheng. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 3-7. ISBN 2716-599X

The relationship between service quality and customers' satisfaction at Pejabat Pendidikan Daerah Baling Sik Kedah / Nurul Anis Abas. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Consumers' purchase intention of halal food at food courts: the moderating role of halal certification / Muhammad Abdul Adib Abd Aziz. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) [Student Project] (Unpublished)

A study on consumer’s acceptance towards green banking practices / Nurul Aien Abd Aziz...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 46.

A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]. (2019) Insight Journal (IJ), 5 (13). pp. 109-116. ISSN 2600-8564

Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 48-50. ISBN 2716-599X

Technology anxiety in consumer purchase behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 33-35. ISBN 2716-599X

A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz. (2008) [Student Project] (Unpublished)

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. (2010) [Student Project] (Unpublished)

A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa. (2010) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Islamic-based hierarchical consumption: guide for Muslim consumer / Basri Abd Ghani, Noraini Ismail and Nor Azira Mohd Radzi. (2019) Jurnal Intelek, 14 (2). pp. 52-57. ISSN 2682-9223

The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi. (2008) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The effect of social media use towards consumers’ revisit intention to fast-food restaurant in Malaysia / Fairuz Abd Hakim, Irina Mohd Akhir and Suria Sulaiman. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 66. (Submitted)

The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim. (2022) [Student Project] (Submitted)

A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid. (2010) [Student Project] (Unpublished)

Determinants of consumers’ purchasing intention for Nakhom Pathom community products / Nur Zainie Abd Hamid and Mohamed Samsudeen Sajahan. (2019) In: UNSPECIFIED. (Submitted)

Factors determinant customer’s satisfaction towards AITAB at RHB Islamic Bank, Menara Yayasan Tun Razak Jalan Bukit Bintang / Mohd Lokmanul Hakim Abd Jalal. (2011) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. (2018) [Student Project] (Unpublished)

Business Plan : Balung Emas Enterprise / Nurul Husna Abd Kadir ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. (2018) [Student Project] (Unpublished)

A study on the customers’ perception towards the contributions of Ar Rahnu sceme provided by MAIDAM Batu Enam / Noor Fadila Abd Latif. (2012) [Student Project] (Unpublished)

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The relationship of real estate between foreign direct investment, gross domestic product, interest rate and inflation rate in Malaysia / Nurul ‘Izzati Abd Latif. (2013) [Student Project] (Unpublished)

The effect of perceived usefulness, perceived ease of use, perceived risk and reward towards e-wallet usage intention: a moderating role of trust / Akmal Nashren Abd Malik. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

The effect of perceived usefulness, perceived ease of use, trust and perceived risk toward E-wallet usage / Akmal Nashren Abd Malik and Sharifah Nurafizah Syed Annuar. (2019) Insight Journal (IJ), 5 (21). pp. 183-191. ISSN 2600-8564

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. (2007) [Student Project] (Unpublished)

An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim … [et al.]. (2012) [Research Reports] (Unpublished)

An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad. (2012) [Research Reports] (Unpublished)

A study on customer retention program : Trio program in Shangri-La's Tanjung Aru Resort Kota Kinabalu Sabah / Merni Abd Rahman. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

Unraveling the effects of celebrity endorsement on consumer purchase intention / Nurul Hayani Abd Rahman, Nani Ilyana Shafie and Dr. Rabitah Harun. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 24-26. ISBN 2716-599X

The stages in decision making process that influence customer purchase decision in buying house at Penang : A case study at Taman Pancur Utama Penang / Abd Latif Abd Raman...[et al.]. (2013) [Student Project] (Unpublished)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani. (2018) [Student Project] (Unpublished)

The factor that influence consumer acceptance on Near-Field Communication (NFC) contactless payment technology in foodservice industry / Aisyah Naqiyah Abd Raof and Fatini Mursyiddin Nor Hayazi. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

A study on student’s involvement in extracurricular activities towards student satisfaction: a case study among diploma students in UiTM Kedah / Annisa Ilyana Abd Razak ... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak. (2015) [Student Project] (Unpublished)

User's satisfaction towards Perpustakaan Sultan Badlishah (PSB) among Bachelor (Hons.) in Library Science and Information Management (BIS) students in UiTM Kedah / Siti Nur Bashirah Abd Razak. (2010) [Student Project] (Submitted)

Influencing factors to E-Wallet adoption among generation Z / Siti Nuraisyah Abd Razak ... [et al.]. (2021) In: E-Proceeding 8th International Conference on Public Policy and Social Science (ICoPS) 2021, 27 Oktober 2021.

The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab. (2017) [Student Project] (Unpublished)

A study on customer retention towards frozen kuih pau, the product of Ainaz Food Processing Enterprise / Rozaini Abd. Halim. (2013) [Student Project] (Unpublished)

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. (2019) [Student Project] (Unpublished)

A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman. (2011) [Student Project] (Unpublished)

Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. (2004) Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

The impacts of food vlog attributes via instagram users on parasocial interaction and behavior intention in Malaysia / Nurul Iman Abd. Razak. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Online shopping orientation among tourism students in UiTM / Diyana Abd. Rohman, Norazuwaaireen Othman and Zafirah Noorsharifuzan. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad. (2006) [Student Project] (Unpublished)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. (2005) [Student Project] (Unpublished)

Consumer behavior towards online shopping in Malaysia / Ahmad Zulkarnain Abdul Aziz and Mohamad Safwan Mohamad Asraff. (2013) [Student Project] (Submitted)

The influence of customers’ online review to the hotels’ services performance in Malaysia / Amalina Abdul Aziz & Nurul Ain Amiruddin. (2018) [Student Project] (Unpublished)

The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz. (2021) Masters thesis, thesis, Universiti Teknologi MARA, Kelantan.

Customer attitude towards credit card practices study case in Kota Bharu Kelantan / Nadiah Abdul Aziz. (2012) [Student Project] (Unpublished)

Factors anticipated to customer experience / Muhammad Hanif Abdul Gafar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 36. ISBN 9789670314563

Consumer behavior: digital lifestyle / Muhammad Hanif Abdul Gafar and Nor Amira Mohd Ali. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 32-33. ISBN 2716-599X

A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. (2006) [Student Project] (Unpublished)

The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani. (2009) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani. (2015) [Student Project] (Unpublished)

Select the most preferable budget hotel in Kuala Perlis by using Fuzzy COPRAS-F method / Nurul Liyana Abdul Ghani. (2021) [Research Reports] (Unpublished)

A study on determinants of customer retention in S.P Satria Logistics Sdn Bhd services / Abu Sufian Abdul Halikun. (2010) [Student Project] (Submitted)

Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan. (2005) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

Service quality model in determining the factors affecting user satisfaction towards GrabCar Service in Sungai Petani / Muhammad Faris Anuar Abdul Halim and Nurul Amirah Amalia Md Zulpakar. (2019) [Student Project] (Unpublished)

Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim. (2010) [Student Project] (Unpublished)

A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim. (2011) [Student Project] (Unpublished)

Information literacy of Library of Sultan Badlishah (PSB) user: an investigation among post diploma students' UiTM Kedah / Jamatuladauyah Abdul Hamid. (2010) [Student Project] (Submitted)

An investigation of citizen intention to adopt e-participation in Malaysia e-government services / Laila Abdul Hamid. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. (2007) [Student Project] (Unpublished)

A research on the purchasing behavior of UiTM students on sunglasses / Salmah Abdul Hamid. (2008) [Student Project] (Submitted)

A study on the consumer buying behavior in purchasing cooking oil product in Kota Kinabalu / Salmah Abdul Hamid. (2009) [Student Project] (Submitted)

The level of tolerance from women toward nudity advertisement / Helenah Abdul Hatta. (2013) [Student Project] (Unpublished)

Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. (2001) [Student Project] (Unpublished)

Factors that influence UiTM alumni’s attitudes towards PTPTN loan repayment / Maziha Abdul Kadir. (2015) [Student Project] (Unpublished)

A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir. (2004) [Student Project] (Submitted)

Factors affecting customer loyalty on mobile internet subscription among non-resident students in UiTM Kedah / Siti Zahara Abdul Kareem and Noor llie Zuhaili Yahaya. (2018) [Student Project] (Submitted)

Factors affecting consumer’s food waste prevention / Ainaa Sakinah Abdul Karim and Siti Hajar Abdullah. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Exploring customer knowledge management implementation in customer-centric organizations / Nurdiana Abdul Kuddus. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

A study on the awareness and the acceptance of Islamic pawnshops / Noor Khamisah Abdul Latif, Mohd Jamili Abdul Rahim and Mohd Fazli Mohd Sam. (2005) [Student Project] (Unpublished)

A study on customer perceptions towards the handling of fresh meat and seafood at Hankyu Jaya Supermarket / Siti Dasimah Abdul Latiff. [Student Project] (Unpublished)

Medical librarian in a government hospital: the essentials of knowledge and skills / Mohd Aidel Abdul Majid. (2012) [Student Project] (Submitted)

A study on acceptance towards using electronic payment system in online shopping among employees in Jabatan Kerja raya [JKR] Kangar, Perlis / Aqilah Zakirah Abdul Malek. (2022) [Research Reports] (Unpublished)

User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik. (2009) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

A study of consumer awareness about products and services offered by Tabung Haji Johor Bahru / Noraini Abdul Manan. (2007) [Student Project]

A study on service quality towards customer satisfaction: Eastern College of Kota Kinabalu Sabah region / Firdausiah Abdul Momen. (2014) [Student Project] (Unpublished)

A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. (2018) [Student Project] (Unpublished)

Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim. (2000) [Student Project] (Submitted)

Consumer’s purchase intention towards shariah compliant hotel / Siti Khadijah Abdul Rahim. (2018) [Student Project] (Submitted)

Factors that influencing the member’s intention to continue using the i-Akaun (EPF) / Siti Nur Nazmin Abdul Rahim. (2018) [Student Project] (Unpublished)

Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari. (2018) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 10 (1). pp. 1-15. ISSN 1985-8914 ; 2590-3837

Customers acceptance on BTC Bakery single bun from 4P's perspectives / Amal Nur Hurul Ain Abdul Rahman. (2015) [Student Project] (Unpublished)

Customer’s perception towards Bay’ Inah personal financing / Mohamad Nazrin Abdul Rahman. (2012) [Student Project] (Unpublished)

The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. (2006) [Student Project] (Unpublished)

Factors that influence consumers' purchase decision: a case study of AIA Berhad / Nasyrah Abdul Rahman. (2017) [Student Project] (Unpublished)

Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

The factors influencing consumer choice of smartphone: rural community in Kota Marudu, Sabah / Nurasyikin Abdul Rahman and Cassie Raynie Janin. (2016) [Student Project] (Unpublished)

Assessing revisit intention to Legoland Malaysia Resort / Nursyamini Nadiah Abdul Rahman, Linda Othman & Sharifah Fadzilah Syed Abdul Aziz. (2017) [Student Project] (Unpublished)

A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Cashless society in campus: student’s usage and level of awareness / Nurul Azwa Abdul Rais ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 6. pp. 58-66. ISSN 2682-7840

Measuring customer awareness towards PNB distribution network services and products / Noor Atikah Abdul Rani @ Ni. (2007) [Student Project] (Submitted)

A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. (1998) [Student Project] (Submitted)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. (2011) [Student Project] (Unpublished)

Impact of service quality on customer satisfaction towards increasing payment collection/ Halimatul Saadiah Abdul Razak. (2010) [Student Project] (Unpublished)

The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.

Factors that influence the intention to use Online Food Delivery (OFD) apps among UiTM’s students in the East Coast region / Nuraini Syuhada Abdul Razak and Tengku Eika Syafiqah Tengku Mazlan. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The influences of background music on dined customer in restaurant / Nuramirah Izni Abdul Razak and Durra Fatanah Abdul Rahim. (2017) [Student Project] (Unpublished)

Relationship between service quality and customer satisfaction in outdoor services activities: a case study of Rentas Adventure Group / Nurul Hasanah Abdul Razak. (2021) [Student Project] (Unpublished)

Customer satisfaction level through services quality of MARA / Siti Nur Aminah Abdul Razak and Zawiah Mohd Mahidin. (2014) [Student Project] (Unpublished)

The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. (2009) [Student Project] (Unpublished)

Client and staff perception toward federal welfare assistance delivery system at Welfare Department, Ministry Of Women, Family And Community Development / Nor Hayati Abdul Shukor... [et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

The distributors satisfaction level towards distribution system / Noor Asyekeen Abdul Talib. (2002) [Student Project] (Unpublished)

Trend of usability and accessibility evaluation method on e-government website / Nur Diyana Abdul Wahab. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Selection of house for purchase decision by using Fuzzy PROMETHEE / Muhammad Salman Abdull Malik. (2021) Degree thesis, thesis, Universiti Teknologi MARA Perlis.

Penentuan kecenderungan tingkah laku pelancong yang berkunjung ke Kota Kinabalu - psikosentrik dan alosentrik / Farzanna Yashera Abdulla ... [et al.]. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

A study on the customers purchasing behaviour on chocolate / Anna Nointin @ Norsuhana Abdullah. (2007) [Student Project] (Submitted)

Insufficient workforce in executing company's production: a case study of Apple Bakery, Melaka Tengah, Malacca. / Aqilah Abdullah. (2018) [Student Project] (Unpublished)

A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. (2001) [Student Project] (Unpublished)

"Customer's satisfaction level towards counter service" : a case study in Road Transport Department (JPJ) Penampang, Kota Kinabalu / Darminra Abdullah and Janub Bahanda. (2014) [Student Project] (Unpublished)

Examining the determinants of international brand recognition among Malaysian consumers in Kuala Lumpur / Fatihah Norazami Abdullah...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 32. ISBN 9789670314563

Impacts of COVID-19 on consumer consumption patterns / Fatihah Norazami Abdullah, Nor Edi Azhar Mohamed and Profesor Madya Dr. Noriza Mohd Saad. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 20-22. ISBN 2716-599X

Factors influencing Malaysian muslim travelers’ destination choice in halal tourism / Fatihah Norazami Abdullah, Profesor Madya Dr Noriza Mohd Saad and Nor Edi Azhar Mohamed. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 34-36. ISBN 2716-599X

The influencing factors of online reviews on purchase decisions / Fatihah Norazami Abdullah, Profesor Madya Dr. Noriza Mohd Saad and Nor Edi Azhar Mohamed. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 24-27. ISBN 2716-599X

Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. (2013) Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. (2018) [Student Project] (Unpublished)

The effect of personal characteristics of salesperson on customers in direct selling / Mohd Zaideen Abdullah. (2012) [Student Project] (Unpublished)

Behavior of Malaysian iGeneration in purchasing life insurance policy / Nooriha Abdullah … [et al.]. (2018) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 74. ISBN 978-967-17038-0-9

A study on level of outpatient satisfaction towards the services rendered by Rafflesia Medical Centre / Nor Asraffariana Abdullah. (2013) [Student Project] (Unpublished)

Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 30-39. ISSN 0128-0767

Business Plan : House of Asian Sdn. Bhd. / Nur Aishah Abdullah ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] (Submitted)

Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah. (2019) [Student Project] (Unpublished)

Factors influencing tourists to consume Malaysian local cuisine / Nurain Diana Abdullah and Qhadejah Haslan. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The public acceptance towards the new financial poduct on the Koperasi Rakyat Kelantan Berhad (KRKB) / Nurasmin Abdullah. (2012) [Student Project] (Unpublished)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. (2018) [Student Project] (Unpublished)

Acceptance of the Punctuality Cascading Reporting System (PCRS) among staffs at National Audit Department in Melaka / Rahayu Abdullah and Nina Nabiha Hassan. (2016) [Student Project] (Unpublished)

Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah. (2015) [Student Project] (Unpublished)

The influence of customers’ attitudes and subjective norms on their intention to buy national cars / Siti Nur Athiqah Abdullah. (2018) [Student Project] (Unpublished)

The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah. (2018) [Student Project] (Unpublished)

The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. (2011) [Student Project] (Unpublished)

The five dimension of service quality (SERVQUAL) towards the tourist's satisfaction in using travel agency services in Sabah / Farahdatul Akma Abdullah Thani. (2015) [Student Project] (Unpublished)

Consumer preference analysis of organic food in Terengganu / Siti Nor Hidayah Abdullah Zawawi ... [et al.]. (2023) e-Academia Journal, 12 (2). pp. 166-179. ISSN 2289 - 6589

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid. (2011) Jurnal Intelek, 6 (2). pp. 58-78. ISSN 2231-7716

The effect of inventory turnover on financial performance of retail supermarket in Malaysia / Nor Aziemah Abdurrasik. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri. (2013) [Student Project] (Unpublished)

The study on the effectiveness of inquiry counter service in Tenaga Nasional Berhad Distribution Kota Tinggi / Saridayu Abu. (2002) [Student Project] (Submitted)

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]. (2009) [Research Reports] (Submitted)

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar. (2018) [Student Project] (Unpublished)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

Customer satisfaction towards Etiqa services provided in Kuantan Branch / Nor Asma Abu Bakar. (2010) [Student Project] (Unpublished)

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. (2019) [Student Project] (Unpublished)

A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar. (2011) [Student Project] (Unpublished)

A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik. (2011) [Student Project] (Unpublished)

The quality of service standard in MASKargo claim section / Azroy Majid Abu Bakar. (1996) [Student Project] (Unpublished)

Covid-19: does it make a difference in ASEAN motor vehicle sales? / Anita Abu Hassan, Najah Mokhtar and Mohd Syazrul Hafizi Husin. (2022) FBM Insights, 5: 19. pp. 52-54. ISSN 2716-599X

Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 2682-7840

Factors influence people choice on commuter train at KTMB Sungai Petani / Latifah Abu Hassan. (2018) [Student Project] (Submitted)

Branchless digital banking acceptance among Gen Y in Malaysia / Mohd Shahrulnizam Abu Hassan. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Telecommunication industry : factors influencing customer loyalty of Telekom Malaysia in Kota Kinabalu Sabah / Awang Sufri Abu Kassim. (2016) [Student Project] (Unpublished)

The purchasing behavior of students towards comic books / Mohd. Fadzizul Hairie Abu Talib. (2007) [Student Project] (Submitted)

Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki. (2019) [Student Project] (Unpublished)

Customer Perceptions of Service Quality in Luxury Hotels in Jordan / Ala`a Nimer AbuKhalifeh and Ahmad Puad Mat Som. (2016) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8 (2). pp. 36-44. ISSN 1985-8914 , 2590-3837

Customer satisfaction and loyalty towards online shopping : a survey of online shopping via social network among publics / Norsyamimi Aqilah Achong @ Asmat. (2013) [Student Project] (Unpublished)

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. (2007) [Student Project] (Unpublished)

The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman. (2013) [Student Project] (Unpublished)

Case Study : Ainaa Beauty / Nur Farah Ain Adam. (2021) [Entrepreneurship Project] (Unpublished)

The study on factors affecting customer loyalty by using internet banking: case study at Legoland Malaysia Taman Tema Sdn Bhd / Siti Aisyah Adam and Syahirah Nasir. (2013) [Student Project] (Submitted)

Assessment of energy efficiency of customer care buildings of telecommunications companies in selected towns in Nigeria / Usman Abdulfatah Adekunle, Buhari Mohammed Manzuma and Andrew Mhya Stanley. (2020) Built Environment Journal (BEJ), 17 (1). pp. 1-16. ISSN 1675-5022

Consumer’s perception towards corporate social responsibility and its impact on buying behaviour: a study of Sarawak Energy Berhad/ Mohd Amirul Adenan. (2015) [Student Project] (Unpublished)

Creating customer preferences for online marketplace promotional strategy: a survey of youth in Malaysia during the COVID-19 pandemic / Rahmandika Adipradana … [et al.]. (2023) Jurnal Intelek, 18 (2): 15. pp. 150-162. ISSN 2682-9223

User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro. (2013) [Student Project] (Unpublished)

A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan. (2007) [Student Project] (Submitted)

The effectiveness of micro financial (Ar-Rahn) towards empowering the small muslim entrepreneur in Kelantan / Muhamad Sahidan Adnan. (2013) [Student Project] (Unpublished)

Customer purchase intention towards sports fitness supplement products / Azri Aidi Adus. (2016) [Student Project] (Unpublished)

Gender as a moderating variable of e-payment / Khairul Azfar Adzahar ... [et al.]. (2021) FBM Insights, 4: 22. pp. 67-68. ISSN 2716-599X

Low preference for Sabah Tea by domestic consumers in Kota Kinabalu, Sabah, Malaysia / Kamal Adzi and Agnes Paulus Jidwin. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.

Perception of buying preference among customers towards 'Pasar Tani' and hypermarket: a case study of federal agricultural marketing authority (FAMA) / Wan Azirah Adzri. (2014) [Student Project]

A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. (2014) [Student Project] (Unpublished)

Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali. (2014) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's students of men's wallets / Ashraf Ag Damit. (2006) [Student Project] (Submitted)

Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman. (2016) [Student Project] (Unpublished)

Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad. (2017) Borneo Akademika, 2 (1). pp. 52-60. ISSN 2462-1641

Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]. (2013) [Student Project] (Unpublished)

Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. (2020) [Student Project] (Unpublished)

An empirical study on the relationships between tqm practices and overall service performance: The case of a public service sector in Malaysia / Arawati Agus and Za’faran Hassan. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 51-63. ISSN 0128-5599

The effect of perceived value through brand image on the decision to purchase an iPhone at by phone shop, Bengkulu City / Mia Fitri Agustina, Meilaty Finthariasari and Yeyen Permayanti. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 84. (Submitted)

The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri. (2019) [Student Project] (Unpublished)

A study on factor contribute to customer satisfaction towards Burger King restaurant Damai Plaza outlet / Abdul Mohammad Ahmad. (2006) [Student Project] (Submitted)

Customer perceived satisfaction among foreign broadband user of Maxis Communication Berhad / Ahmira Aznin Ahmad. (2010) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's male students towards jeans / Aizuddin Norhafiz Ahmad. (2006) [Student Project] (Submitted)

The determinants of consumer's intention towards e-shopping among teachers at SMK Aminuddin Baki / Asdilla Ahmad. (2016) [Student Project] (Unpublished)

A study on customer satisfaction towards seminar package offered by Hotel Seri Malaysia Sungai Petani / Azlina Ahmad. (1999) [Student Project] (Submitted)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. (2018) [Student Project] (Unpublished)

A study on customer's perception towards the effectiveness of entrepreneurial training conducted by SIRIM Sabah / Noor Azleen Ahmad. (2013) [Student Project] (Unpublished)

Awareness of Lembah Bujang Archaeology Museum: a case study at Sungai Petani, Kedah / Noor Hafirdaus Ahmad. (2014) [Student Project] (Submitted)

Consumers' perception towards takaful medical and health insurance plan / Nor'aini Ahmad. (2005) [Student Project]

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The study on customers’ perception towards the quality of customer saving services at Tabung Haji Kuala Terengganu / Shamsul Kamal Ahmad. (2000) [Student Project] (Submitted)

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. (2018) [Student Project] (Unpublished)

Consumers preference toward broadband service / Suhaimi Ahmad. (2010) [Student Project] (Submitted)

Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]. (2022) Advances in Business Research International Journal (ABRIJ), 8 (1): 13. pp. 10-20. ISSN 2462-1838

Factors that influence the effectiveness level of social media usage among sales people in enigma consulting group/ Nur Farhah Ahmad Kaswan. (2018) [Student Project] (Unpublished)

The impact of service quality of Celcom broadband towards customer satisfaction in Sabah Market / Hafizah Ahmad Munir. (2015) [Student Project] (Unpublished)

Satisfaction of student towards contribution of UMS Library in supporting learning environment process. Case study : Final Year Bachelor students from School of Economy / Ahmad Syafiq Ahmad Nizar and Asmah Khalid. (2011) [Student Project] (Unpublished)

Understanding consumer adoption of QR-code based e-wallet services: an extended UTAUT 2 approach / Faten Aisyah Ahmad Ramli. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

A study on financial performance of selected insurance companies in Malaysia / Nurul Azzati Faraain Ahmad Salim. (2010) [Student Project] (Unpublished)

The influence of marketing strategy (4Ps) towards fast food consumption among UiTM Dungun students / Nor Suriatee Ahmad Sanusi and Nur Sahira Ahmad Tajuaripin. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The relationship between service quality (SERVQUAL) and customer satisfaction towards unsought product: a case study of Icon Future Home / Nur Nadia Nazeera Ahmad Subki. (2018) [Student Project]

Customers' purchase intention of new product from UMORIE Company / Anis Suhaila Ahmad Sufian. (2018) [Student Project]

Customers' purchase intention of new product from Umarie Company / Anis Suhaila Ahmad Sufian. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Factor influencing attitude towards online shopping in Pasir Mas Kelantan / Muhammad Taqiuddin Ahmad Tajudin. (2019) [Student Project] (Submitted)

Factor influence decision international tourist towards Tabung Haji Islamic concept / Muhd Saifullah Musadad Ahmad Tamizi. (2015) [Student Project] (Unpublished)

The effect of loyalty programmes on customers retention among Alamanda shopping centre shoppers / Nasuha Husna Ahmad Zubir. (2018) [Student Project] (Unpublished)

Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. (2006) [Student Project] (Unpublished)

Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

The impact of social media communication, brand loyalty, and brand preference on young generation repurchase intention: the moderating role of brand trust / Asma Abdurasak Ahmed. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Purchasing behaviour of UiTM Sabah students on soap / Qadaffy M. T. Aidala. (2006) [Student Project] (Submitted)

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. (2019) [Student Project] (Unpublished)

Assessing the customer waiting problem at Kfry Urban Korean, IOI Mall Putrajaya / Nurfadhli Ikram Airuddin, Nurul Nabbila Ahmad Shukor and Feryonica Sagidon. (2018) [Entrepreneurship Project] (Unpublished)

Fundamental of Entrepreneurship ENT300 Yunibasaru Mee / Dewi Asyikin Ajes... [et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Customer satisfaction towards service delivery of the District Office of Papar / Annette Evangeline Ajin. (2016) [Student Project] (Unpublished)

Service quality determinants and customer satisfaction : A pilot study on the front line staff of UiTM Sarawak / Oriah Akir ... [et al.]. (2008) [Research Reports] (Unpublished)

Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Awareness on halal food among consumers in Kuching / Florence Albert. (2016) [Student Project] (Submitted)

Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias. (2022) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

A study on customer perception of services quality towards Pejabat Daerah Keningau Sabah / Nelson Ali. (2014) [Student Project] (Submitted)

Website quality: its impact on the users / Norhidayah Ali ... [et al.]. (2021) FBM Insights, 4: 8. pp. 18-20. ISSN 2716-599X

As a matter of convenience? / Norhidayah Ali, Zuraidah Mohamed Isa and Dahlia Ibrahim. (2020) In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 31-32. ISBN 2716-599X (Submitted)

The digital era: will you trust me? / Norhidayah Ali ... [et al.]. (2021) FBM Insights, 3: 20. pp. 70-71. ISSN 2716-599X

Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) [Research Reports] (Unpublished)

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. (2011) [Research Reports] (Unpublished)

Predictors of career success: a study among academic staff in northern region, Malaysia / Siti Meriam Ali, Mohd Rizaimy Shaharudin, Azyyati Anuar. (2013) [Research Reports] (Unpublished)

An examination on the customer complaint medium towards customer satisfaction at Sabah Electricity Sdn Bhd Kota Kinabalu / Zahidana Ali. (2015) [Student Project] (Unpublished)

Drinking water preference among students in UiTM Perlis using fuzzy AHP / Syahirah Ali Munawar. (2021) [Student Project] (Unpublished)

Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis. (2014) [Student Project] (Unpublished)

The effect of brand equity on consumer purchase intention : a study of SMEs frozen food product in Kota Bharu / Rosmaliza Alias. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study of customer satisfaction in the scope of domestic customer of TNB Pasir Gudang / Ruhaidah Amari. (1998) [Student Project] (Submitted)

A study on customers’ perception towards quality services provided by Telekom Cellular Sdn. Bhd. - TM Touch, base on their expectation and the actual performance / Azian Hanim Amat. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effectiveness of continuos training programs in PPIIKT lead to customer service quality / Azlinah Ambak. (1999) [Student Project] (Submitted)

Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. (2001) [Student Project] (Unpublished)

Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. (2020) [Student Project] (Unpublished)

Food safety knowledge, attitude and practice awareness among food consumer at The Chicken Rice Shop, Tesco Mutiara Damansara / Amirah Aisyah Amir and Nur Haziyah Mohd Rosidi. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The relationship between organisational silence and organisational citizenship behaviour among employees at Sarawak Energy Berhad / Nur Afiqah Amir Hamzah. (2018) [Student Project] (Unpublished)

Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

Food preference pattern based on food groups towards healthy eating habits among adolescence in UiTM Terengganu / Nur Hidayah Amir and Nur Zunaidah Rahim. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

An empirical of study on consumer behavior in purchasing green label products / Shahiela Amir. (2010) [Student Project] (Submitted)

Customer bera vioural intention towards 100% digital water bill payment: a case of Ranhill SAJ Mersing agency / Sofiah Amir Husain, Erni Mohamad Shah and Sheery Hazmah Yasib. (2023) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Discovering customer readiness from normal conventional banking services to internet banking services in Kota Kinabalu Sabah / Noorhamisah Amirsah. (2012) [Student Project] (Unpublished)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. (2007) [Student Project] (Unpublished)

Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit. (2005) [Student Project] (Unpublished)

Research report on purchasing behavior of UiTM Sabah students on pendrive / Hussainie Amjah. (2008) [Student Project] (Submitted)

Masalah dan prospek perkhidmatan bas dua tingkat di Lembah Kelang / Abong Amping ... [et al.]. (1992) [Student Project] (Unpublished)

Business Plan : FUTSTYLO / Amril Mu’idzuddin Amrahi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Students satisfaction in foods by cafeteria of UiTM Dungun / Azira Amran, Nurul Akhmar Asmidar Makhtar & Syed Ahmad Asyraf Syed Hazani. (2012) [Student Project] (Unpublished)

The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran. (2017) [Student Project] (Unpublished)

Customer behavior towards online shopping / Azni Syafena Andin Salamat...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong. (2009) [Student Project] (Unpublished)

Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

A systematic review of e-wallet usage intention: integrating UTAUT2 with perceived security / Jasmine Vivienne Andrew ... [et al.]. (2021) Jurnal Intelek, 16 (1): 15. pp. 124-133. ISSN 2682-9223

Purchasing behavior of UiTM Sabah student on socks / Rixon Melvelle Andrias. [Student Project] (Submitted)

Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop. (2014) [Student Project] (Unpublished)

Pembentukan destinasi mesra pelancong: kajian faktor di peringkat makro / Ahmad Nazrin Aris Anuar … [et al.]. (2012) In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 359-368.

Online hotel reservations: accessing factors influencing customers attitude and behaviours / Jazira Anuar ... [et al.]. (2018) e-Academia Journal, 7 (2). pp. 1-9. ISSN 2289 - 6589

The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal. (2016) [Student Project] (Unpublished)

The determinants factors that affect purchase intention of counterfeit: a study of economic benefit counterfeit, hedonic benefit counterfeit and materialism predictors / Nuarain Anwar. (2022) [Research Reports] (Unpublished)

Majlis Amanah Rakyat: a study on the deferred payment among MARA borrowers in Ranau, Kota Kinabalu / Rita Aulia Anwar. (2006) [Student Project] (Submitted)

Magazine advertisement : to what extent does it influence purchasing behavior regards cosmetics among career women in Kota Kinabalu / Ringgan Apat. (2008) [Student Project] (Submitted)

Purchase intention after crisis: the mediating role of social media / Kristal Astley Apik. (2014) [Student Project] (Submitted)

Factors influencing consumers' preference on choosing hybrids cars : a case study of greater Tampin OTO Sdn.Bhd (GTO Honda Tampin) / Nurjannah Arbaen. (2018) [Student Project]

A survey on 4P's perspective : factors influencing the customers in their supermarket choices / Darwansyah Ardiansa. (2013) [Student Project] (Submitted)

Understanding determinants of use behavior of e-payment: an analysis of the success of the system during a pandemic / Muhammad Noor Ardiansah, Nabilla Nur Azmi and Indah Anisykulillah. (2024) Management & Accounting Review (MAR), 23 (1): 14. pp. 413-436. ISSN 2550-1895

The impacts of zakat distribution to social development at Klang, Selangor / Nurul Nabilla Ariff Fadzilah. (2022) [Student Project] (Submitted)

Factor influencing guests’intention to stay at green hotel / Nurul Farseha Ariffin. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on consumer perception and acceptance towards family takaful / Sarmila Aripin. (2008) [Student Project] (Submitted)

A study on service management strategy towards customer retention in provet group of companies Sdn. Bhd. / Syaizatul Amira Arma'in. (2018) [Student Project] (Unpublished)

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. (2013) [Student Project] (Unpublished)

The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad. (2021) Voice of Academia (VOA), 17 (2): 1. pp. 1-10. ISSN 2682-7840

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. (2007) [Student Project] (Unpublished)

Online shopping behavior among the students in Asian Institute of Medicine Science Technology (Malaysia) AIMST Semeling Campus, Kedah. / Mohamad Aidid Muqashim Ashrul Annuar and Wan Ayu Nasuha Wan Ab Manaf. (2018) [Student Project] (Submitted)

The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) [Student Project] (Unpublished)

The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on pen / Norwin Asim Mindar. (2006) [Student Project] (Submitted)

A study on consumer behavior: consumers purchasing behavior toward green products / Azianun Asin. (2010) [Student Project] (Submitted)

A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. (2004) [Student Project] (Unpublished)

Factors influencing customer purchase intention in shopping mall among millennials at Plaza Pelangi / Mohamad Faizzuddin Asli. (2018) [Student Project] (Unpublished)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

Predictors of intention to use reusable drinking straw: A case study in Selangor / Shahariah Asmuni, Sabariah Yusoff and Nur Liyana Asyiqin Mohd Jafri. (2021) Journal of Emerging Economies & Islamic Research, 9 (2). pp. 88-101. ISSN (e-ISSN): 2289-2559

A study on customer relation management, customer relationship, satisfaction and loyalty towards Sutera Harbour Resort / Nurazrina Asri. (2012) [Student Project] (Unpublished)

Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi. (2013) [Student Project] (Unpublished)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Factors that influence the purchasing decision for residential house in Batu Pahat / Anum Suraya Awang. (2017) [Student Project] (Unpublished)

A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang. (1999) [Student Project] (Submitted)

A study on customer's perception and feedback towards Usukan Cove Lodge in Kota Belud / Siti Fatimah Lailatul Qadrina Awang. (2010) [Student Project] (Unpublished)

A study on consumer perception towards hypermarkets in Kota Kinabalu / Siti Roszariah Awang. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

User acceptance of an electronic record keeping system: a case of Sarawak state government / Dayangku Horiah Awang Gani. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli. (2020) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Study on the user's satisfaction towards library services at Penang Public Library Cooperation (PPLC) / Noorazreen Laily Awang Yak. (2011) [Student Project] (Submitted)

Customer expectations towards semi-detached and bungalow house in Bukit Indah (Johor) Sdn Bhd / Mastura Ayob. (2004) [Student Project] (Unpublished)

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat. (2018) Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 17-26. ISSN 2462-1838

Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. (2015) [Student Project] (Unpublished)

Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali. (2009) [Student Project] (Unpublished)

Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. (2019) [Student Project] (Unpublished)

Factors affecting customer behavior towards online hotel reservation among hotel guests / Nur Athira Azhar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. (2019) [Student Project] (Unpublished)

Measuring health care quality in public hospitals / Ahmad Zamie Azis...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Importance of service quality dimensions at guest arrival area implements by five stars hotel in Seri Kembangan and Putrajaya / Anidah Aziz, Lina Mazwein Ibrahim and Zahariah Sahudin. (2009) [Research Reports] (Unpublished)

A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi. (2014) [Student Project] (Unpublished)

Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal. (2017) [Student Project] (Unpublished)

The best online shopping website using fuzzy TOPSIS approach / Nurul Suhada Aziz ...[et al.]. (2021) Journal of Mathematics and Computing Science (JMCS), 7 (2). pp. 141-149. ISSN 0128-0767

Conceptual data model of International Research, Innovation, Conference and Competition (IRICC) system / Nurulnadwan Aziz, Mohd Hairi Jalis and Abd Razak Abu Kassim. (2020) [Research Reports] (Submitted)

Factors influencing youth awareness on cosmetics products quality in lnstitut Latihan Kementerian Kesihatan Malaysia, Sungai Petani Kedah / Noor Aliana Azizan. (2018) [Student Project] (Unpublished)

Exploring reading habits and attitudes among undergraduate students at Malaysian public university / Nurhafizah Azizan and Yusnita Sokman. (2024) Borneo Akademika, 8 (1). pp. 74-84. ISSN 2735-2250

Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi. (2017) [Student Project] (Unpublished)

The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi. (2015) Masters thesis, thesis, Universiti Teknologi MARA.

Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar. (2019) [Student Project] (Unpublished)

Customer perceptions towards local cocoa product / Muhammad Afif Azlan. (2016) [Student Project] (Unpublished)

The relationship between online banking practices and consumer trust at Faculty of Medicine Universiti Teknologi MARA, Sg. Buloh Campus / Zeffy Azreen Azlan. (2017) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Customer acceptance towards digital wallets at foodservice restaurants in Malaysia / Ayunajihah Azli and Nurfatin Amirah Mohd Zulkfli. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

The concept of homestay on food sources and food preparation / Nur Asma Diyana Azman and Nurashikin Karim. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman. (2016) [Student Project] (Unpublished)

A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. (2007) [Student Project] (Unpublished)

Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi. (2017) [Student Project] (Unpublished)

The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] (Unpublished)

B

Customers acceptance and usage, purchase behaviour and post purchase behaviour of self- ordering kiosk technology in quick-service restaurants: moderating roles of perceived safety risk and age generation / Noradzhar Baba. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Factors affecting consumers' behavior towards Islamic home financing in Bank Islam (M) Berhad Kota Kinabalu, Sabah / Sitti Hajar Anisah Bacho. [Student Project] (Unpublished)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. (2018) [Student Project] (Unpublished)

Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. (2019) [Student Project] (Unpublished)

Factor affecting customer intention to buy street food in Kuala Terengganu / Ahmad Irfan Badrul Hisyam and Muhammad Afiq Dhiyaulhaq Mark Sharizal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah. (2014) [Student Project] (Unpublished)

Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Customer online purchase behavior on food delivery applications: a conceptual paper / Mohamad Haziq Izzuddin Baharin, Muhammad Izzat Zulkifly and Zurena@Rena Shahril. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 219-243. ISSN 1985-8914 ; 2590-3837

A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Stress level among nurses at Batu Pahat / Abdul Faris Baharudeen. (2015) [Student Project] (Unpublished)

Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Understanding of halal concept among culinary students at UiTM Dungun / Akma Farhan Baharum. (2021) [Student Project] (Submitted)

Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. (2019) [Student Project] (Unpublished)

Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]. (2017) e-Academia Journal, 6 (1). pp. 271-283. ISSN 2289-6589

Customer perception towards the new concept of counter service at Immigration Labuan / Magrate Bahillah @ Margaret Anthony. (2009) [Student Project] (Submitted)

A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Business Plan : Tadika Didik Murni / Nurul Ummira Bahrin ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Satu kajiselidik mengenai sambutan pengguna setempat terhadap Pasaraya Baitulmal Sentul, Wilayah Persekutuan / Ahmad Bakar...[et al.]. (1986) [Student Project] (Unpublished)

Asessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar & Nornadia Matulidi. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Malaysia, p. 25.

Assessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar and Nornadia Matulidi. (2019) Insight Journal (IJ), 5 (1). pp. 1-8. ISSN 2600-8564

A study of visitor perception towards security bracelet for children in KidZania, Kuala Lumpur / Alina Bakar. (2015) Masters thesis, thesis, Universiti Teknologi MARA.

Macroeconomic factors that influence net consumption in Malaysia / Nurhuda Bakar. (2018) Degree thesis, thesis, UiTM Cawangan Johor.

A study on customer behavior in the KKIA retail premises / Seri Astoti Bakari. (2010) [Student Project] (Submitted)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. (2015) [Student Project] (Unpublished)

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. (2007) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's male student towards bags / Suhailie Bakrin. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

The influence of money attitudes on young student consumers compulsive buying: Sabah perspective / Rusiyah Bandi. (2012) [Student Project] (Unpublished)

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. (2019) [Student Project] (Unpublished)

Malaysian’s consumers’ preferences in purchasing pineapples: case study in Jasin, Melaka / Shaflk Bansan and Nabila Huda Aziz. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 93.

A study on service awareness of EPF I-Akaun enhanced facility among EPF’s members in Kuching / Cinderella Barnabas. (2008) [Student Project] (Unpublished)

The factor influencing purchase intention of axe body spray among male youths in Tambunan : a perspective from sexual advertisement / Ben Adner Basal Bullah Ganggal. (2014) [Student Project] (Unpublished)

Antecedents of service recovery towards customer satisfaction in Kota Kinabalu City Hall / Nur Aishah Basar. (2015) [Student Project] (Unpublished)

Stockpiling in a pandemic: how COVID-19 has changed consumers’ food purchasing behaviour / Muhammad Arif Aizat Bashir ... [et al.]. (2023) e-Academia Journal, 12 (1). pp. 1-14. ISSN 2289 - 6589

Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir. (2018) [Student Project] (Submitted)

Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir. (2016) [Student Project] (Unpublished)

A study on marketing mix towards customer purchase intention for Azet Vision (M) Sdn Bhd / Nur Hafiza Basri. (2018) [Student Project] (Unpublished)

The effect of switching costs and price plan on the customer loyalty : a study of mobile phone service / Vivien Bawit. (2014) [Student Project] (Submitted)

Understanding stakeholders’ perceptions towards sustainable tourism at Kinabalu Park, Sabah / Leezora Bathsheba Benjamin and Sitti Lelah Rabiah Abdul Kadir. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

Consumer attitude towards viral marketing on Facebook: a case of tourist destination in Sabah / Flayceana Mayverlyne Binijin. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim. (2016) [Student Project] (Unpublished)

The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

A study on user acceptance of Portal Pencen JPA as one-stop information center for Malaysian silver-head community / Yudi Kurniawan Budi Susilo. (2012) Masters thesis, thesis, Universiti Teknologi MARA.

Customer loyalty of takaful industry: a case in Kuala Selangor / Syahir Afiq Shah Budin. (2018) [Student Project] (Submitted)

Factors affecting participant's satisfaction in agromarketing: Case study of FAMA Sarawak (Kuching & Samarahan) / Nur Zariffa Syafizza Bujang. (2014) [Student Project] (Unpublished)

Relationship between client satisfactions, service quality and client perception towards the effectiveness of client consultation services / Romzan Bujang. (2015) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Penerimaan masyarakat terhadap sistem perbankan Islam di bahagian Samarahan / Saimi Bujang ... [et al.]. (2013) [Research Reports] (Unpublished)

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished)

C

The effect of consumer attitude towards coffee shop green practices on purchase intention / Flora Shumin Chang, Chao-Chin Liu and Chun-Yi Chang. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 531-542. ISSN 1985-8914 ; 2590-3837

Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Factors affecting customer retention on internet banking in Jerteh, Terengganu / Siti Aisyah Che Anam @ Ab Rahman. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Submitted)

Roles of personal values in affecting consumer acceptance towards Ar-Rahnu: a study at Bank Rakyat Gong Badak / Nurul Syazwani Che Din. (2012) [Student Project] (Submitted)

Factors affecting willingness to pay for conservation fees of Kenyir Lake National Park in Terengganu / Engku Nur Waffa Che Engku Adnan. (2016) [Student Project] (Unpublished)

A study on the factors that influence Muslim customers to choose conventional pawn broking in Kota Bharu Kelantan / Norhafiza Che Ghani. (2008) [Student Project] (Unpublished)

The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. (2010) [Student Project] (Unpublished)

Sambutan penuntut terhadap penubuhan kedai sudut sukan Koperasi ITM Berhad / Abdul Aziz Che Hassan ... [et al.]. [Student Project] (Unpublished)

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. (2009) [Student Project] (Unpublished)

Evaluation of user experience while playing educational games / Nur Atira Nabilah Che Hussin. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Library automated loan services among Bachelor of Administrative Science and Policy Studies students in UiTM Kedah: a study on user satisfaction and ease of use / Che Noor Asma Che Kob. (2012) [Student Project] (Submitted)

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. (2006) [Student Project] (Unpublished)

A study of factors affecting consumer purchase behaviour towards counterfeit products / Che Nur Asmani Amira Che Mohd Nawi … [et al.]. (2022) Journal of Contemporary Social Science Research, 7 (1). pp. 27-33. ISSN 0128-2697

Determining the contributing factors towards consumer online purchase intention amongst university students / Che Nur Asmani Amirah Che Mohd Nawi … [et al.]. (2022) Journal of Contemporary Social Science Research, 7 (1). pp. 34-41. ISSN 0128-2697

Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influencing acceptance of ar-rahnu: a study between customers in Bank Rakyat Perak and quantitative structure / Nor Syafiqah Che Umar. (2021) [Student Project] (Submitted)

Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 109.

Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper / Wong Chee Hoo, Liu Xioayan and Kumarashvari Subramaniam. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 108.

A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs. (2012) [Student Project] (Unpublished)

Contributing factors on customer retention for sustainability of Malaysian commercial banks / Chim Weng Kong and Maria Abdul Rahman. (2021) Voice of Academia (VOA), 17 (2). pp. 147-157. ISSN 2682-7840

D

Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. (2016) [Student Project] (Unpublished)

Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Analysing customer preferences for Astro using Market Basket Analysis / Nur Fatin Atirah Dahlan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

The role of social media orientation to improve relationship quality and innovation performance in SME’s / Adelia Ika Damayanti, Ardian Adhiatma and Olivia Fachrunnisa. (2020) e-Academia Journal, 9 (2). pp. 40-52. ISSN 2289 - 6589

A descriptive study of purchase intention towards residential property : Ecoworld development group berhad in Malaysia / Nur Asima Damsiah. (2018) [Student Project] (Unpublished)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. (2005) Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

The impacts of online advertising on consumer attitudes / Mariana Dasiry. (2016) [Student Project] (Unpublished)

Superfood (fruits & vegetables) that can promote weight loss towards more healthy choices in the food service industry / Nur Liyana Syafiqah Daud and Anith Hanani Dzulkafley. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Youths’ intention towards Online Food Delivery (OFD) services in Kota Kinabalu / Michelina David ... [et al.]. (2021) e-Academia Journal, 10 (2). pp. 109-120. ISSN 2289 - 6589

A review of hotels’ survival strategies during COVID-19 pandemic in Malaysia / Fauziah Deraman ... [et al.]. (2021) e-Academia Journal, 10 (2). pp. 73-83. ISSN 2289 - 6589

Attitude of MARA borrower towards loan repayment / Norsuhana Azielya Derasek. (2014) [Student Project] (Unpublished)

Consumer acceptance of environmental campaign: consumer attitudes, awareness, and knowledge determinants / Suhana Dikar. (2015) [Student Project] (Submitted)

A study of consumer behaviour on the increase in price of commercial sea fishes in Sarawak / Resad Dillah. (1998) [Student Project] (Unpublished)

A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din. (1998) Degree thesis, thesis, Institut Teknologi MARA (ITM).

A study on customer perception towards service quality provided by Takaful Malaysia Berhad Langkawi branch / Nurulhaida Din. (2004) [Student Project] (Unpublished)

The influence of service quality toward customer satisfaction and trust in Sarikei Resident Office / Jessy Jeba Dio and Nur Aisyah Qaleesya Abdullah. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

Research on male underwear among UiTM Sabah branch student / Marcos Doisey. (2006) [Student Project] (Submitted)

Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga. (2006) [Student Project] (Unpublished)

A study on customer satisfaction towards services provided by Kota Belud hotel / Justin Dongeh. (2011) [Student Project] (Unpublished)

An empirical research on factors affecting customer satisfaction towards fintech products and services in Sungai Petani, Kedah / Barathy Doraisamy ... [et al.]. (2022) Journal of Academia, 10. ISSN 2289-6368

A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang. (2015) [Student Project] (Submitted)

Malaysian economic after the 13th General Election: pattern of household spending in Sepanggar / Norafijah Duraim and Dgku Atiqah Izzura Pg Awang. (2016) [Student Project] (Unpublished)

The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) [Student Project] (Unpublished)

Sustainability pillars: could it be a tremendous factor on the success of Kuwait Finance House / Huziela Dzulkeple. (2012) [Student Project] (Unpublished)

E

Brand awareness, brand preference and brand loyalty of sport apparel amongst select ethnic groups in Sarawak / Mohamad Dolhardhi Ebon. (2007) [Student Project] (Unpublished)

Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A. (2013) [Student Project] (Unpublished)

Understanding consumers ' purchasing behavior towards online shopping in Kuching / Andrea Rachel Elone. (2015) [Student Project] (Unpublished)

Factors contributing to customer switching behavior on Malaysia’s telecommunication service providers: survey at Kuala Terengganu / Fasihah Embong. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Government servant’s perception toward motor islamic insurance: A case study at Dungun / Engku Ahmad Mustafa Engku Wok Zin, Wan Asri Wan Ab Aziz and Johari Tawang. (2008) [Research Reports] (Unpublished)

Increasing customer retention through digital marketing and paramedic competency with hospital brand image as intervening variable / Mirza Ramadhany Erlinda and Alifah Ratnawati. (2022) e-Academia Journal, 11 (1). pp. 42-55. ISSN 2289 - 6589

Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak. (2018) [Student Project] (Unpublished)

A study on customer expectations towards service quality of homestay in Kota Kinabalu, Sabah / Mohammed Irfan Esmadol. (2014) [Student Project] (Unpublished)

F

The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]. (2019) Insight Journal (IJ), 4 (18). pp. 211-219. ISSN 2600-8564

The preferences of non-muslim towards islamic banking: case study in Kedah / Norfarizun Umira Fadzil. (2018) [Student Project] (Submitted)

A study on customer's satisfaction of services towards Pelaburan Mara Berhad (PMB) / Mukhidah Faesol. (2014) [Student Project] (Unpublished)

The factor that determine the attitude on hybrid car of UiTM Sabah students / Farrah Nur Ezza Fauad. (2015) [Student Project] (Unpublished)

Drinking water preference among students in UiTM Perlis using fuzzy AHP / Nur Fatihah Fauzi, Syahirah Ali Munawar, and Huda Zuhrah Ab Halim. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (4). pp. 27-37. ISSN 2600-8793

The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 56-61. ISSN 2550-1429

Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan. (2018) [Student Project] (Submitted)

Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) [Student Project] (Unpublished)

The determinants of customer trust and satisfaction towards the online repurchase intention / Frescilla Francis. (2015) [Student Project] (Submitted)

Factors that contribute consumers adoption on online shopping : a case of Inno Travel & Tour Services Sdn. Bhd. / Xavier Francis. (2013) [Student Project] (Submitted)

Consumers acceptance towards CKS Supermarket in Donggongon Penampang / Regina M. Fredoline Sikain. (2006) [Student Project] (Submitted)

Service quality and customer satisfaction among foreign customers towards PNB Darby Park Hotel / Nor Fadillah Fuad. (2011) [Student Project] (Unpublished)

G

The buying behaviour of the Lembaga Industri Getah Sabah's staff on mobile phone / Jenus Clebester Gansau. (2007) [Student Project] (Submitted)

A study on the buying behaviour of mobile phone by the population in the district of Tambunan / Jenus @ Clebester Gansau @ Petrus. (2007) [Student Project] (Submitted)

A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

Purchasing behavior of UiTM students (Sabah branch) on women's haircut / Carl George. (2008) [Student Project] (Submitted)

Sabah Credit Corporation : attractive marketing approach in sustaining customer loyalty to its executive loan facility / Carl George. (2008) [Student Project] (Submitted)

To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. (2014) [Student Project] (Unpublished)

Preliminary study of supermarket’s mobile application needs for Indonesian shopper / Shania Jiehan Geraldine and Dianing Ratri. (2022) Idealogy Journal, 7 (2): 8. pp. 76-84. ISSN 2550-214X

Young women reaction towards sexual appeal print media advertising (Magazines) : UiTM female students case study / Susan Yorzerica Gerard. (2014) [Student Project] (Unpublished)

Understanding the use of Facebook page: a case study of Minda Teguh Marketing Sdn.Bhd / Ardilla Ghazali. (2018) [Student Project] (Unpublished)

Consumers' perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] (Submitted)

The influence of promotional mix on female consumers’ buying behaviour / Goh Mei Ling ... [et al.]. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (2). pp. 36-45. ISSN 2550-1429

Consumer purchase intention on local chocolate confectioneries / Vivian Dani Gomboyon. (2015) [Student Project] (Unpublished)

A study on the consumer awareness towards sink crusher for indoor usage among staff of Jabatan Kerja Raya (JKR) at Kota Kinabalu / Jaubin Gotuo @ Jaubin Gatuah. (2008) [Student Project] (Submitted)

Consumers perceptions on OLEMAS product promotions by Federal Agricultural Marketing Authority (FAMA) / Rozita Gulaham. (2006) [Student Project] (Submitted)

H

Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir. (2012) [Student Project] (Unpublished)

A study on consumers’ perception towards Sara-Bif Products / Masri Haili. (2002) [Student Project] (Unpublished)

Customer’s perception towards Petronas lubricant products in Bintulu District / Noorudin Haili. (2006) [Student Project] (Unpublished)

A study on consumer perception towards online purchasing behavior intention / Mohd Khairol Hisham Haimi. (2017) [Student Project] (Unpublished)

Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. (2020) [Entrepreneurship Project] (Unpublished)

Research on the effectiveness of FAMA marketing strategy in respect to customer awareness on Agromas products / Amansahrin Ahmad Moghni. (2003) [Student Project] (Unpublished)

Customers perception of integrity initiatives in University Technology MARA : A case study of University Technology MARA Sarawak / Hajah Oriah Haji Akir ... [et al.]. (2011) [Research Reports] (Unpublished)

A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. (2006) [Student Project] (Unpublished)

TNB payment system (Billing) and customer satisfaction: a case study of TNB Banda Kaba Melaka / Solihaton Hanim Halim. (2009) [Student Project] (Unpublished)

The factors of package tours from umrah travel agency on customer selection in Segamat, Johor / Muhammad Izzuddin Halim Roja. (2019) [Student Project] (Submitted)

The satisfaction on Takaful service quality among public in Chukai, Kemaman / Faarah Asmaisa Hamad. (2012) [Student Project] (Unpublished)

Investigating the influencing factors on elderly's technology acceptance and use on smartphone using extended UTAUT model / Masitah Hambari. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

Factors that influence the customer behaviour dining-out in restaurant during and post COVID-19 / Munirah Hamid … [et al.]. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 68. (Submitted)

Understanding the importance of deferred debt repayment in Islam: a study of education financing debt (PTPTN) among UiTM Dungun, Terengganu students / Ahmad Danial Hamidon. (2022) [Student Project] (Submitted)

Investigating factors that influence the adoption of BYOD / Mariam Hamidon. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Customers satisfaction on prosthetic and rehab products supplied by JB Prosthetic & Rehab supply in Kota Kinabalu area / Faten Nadia Hamilin. (2013) [Student Project] (Unpublished)

Environment friendly products: Factors that influence the green purchase intentions among youth in Malaysia / Nazirah Hamim. (2018) [Student Project]

The effect of consumer awareness on food packaging labelling towards purchase intention in Kuala Terengganu / Nur Syafika Najwa Hamsidin and Siti Norashikin Zulkefli. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors that influence the selection of takaful amongst state government staff at Dungun / Ahmad Fadhlullah Hamzah. (2009) [Student Project] (Unpublished)

Imitation goods in the fashion industry: protection for the consumers / Siti Nur Hajar Hamzah, Farhana Kamarolzaman, and Suhaily Hussain. (2011) [Student Project] (Unpublished)

Customers' satisfaction on internet banking services : study on conventional banks in Kota Kinabalu / Raemah Hanapi. (2014) [Student Project] (Unpublished)

Relationship between event quality and satisfaction among spectators at World Kite Festival / Nor Hidayah Hanipah. (2017) [Student Project] (Unpublished)

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. (2019) [Student Project] (Unpublished)

Factors that influence the usage of public transport among users in Butterworth / Nurul Nabila Syaqira Hanizam and Nadhira Ahmad Afip. (2018) [Student Project] (Submitted)

A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith. (2014) [Student Project] (Unpublished)

Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman. (2019) [Student Project] (Unpublished)

Measuring the effectiveness of using e-wallet / Siti Aishah Haron. (2020) [Student Project]

The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 2682-7840

Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]. (2014) [Research Reports] (Unpublished)

The study on the price perceptions towards Metrojaya customers' shopping behavior / Norihan Harun. (2001) [Student Project] (Submitted)

Purchasing Behavior of UiTM Student Sabah Branch on Belt / Haslina Hasan. (2007) [Student Project] (Submitted)

Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Disabled facilities in shopping malls: Malaysian perspective / Ahmad Ezanee Hashim ... [et. al]. (2011) Business and Management Quarterly Review (BMQR), 2 (4). pp. 56-64. ISSN 2180-2777

A research on the government efficiency in handling public feedback to improve their service quality (performance) in Kota Kinabalu / Aminuddin Hashim and Hafizan James Kilong. (2016) [Student Project] (Unpublished)

The effectiveness of food delivery service during movement control order in Malaysia / Muhamad Hanif Hashim. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]. (2022) e-Academia Journal, 11 (1). pp. 56-66. ISSN 2289 - 6589

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. (2018) Social and Management Research Journal (SMRJ), 15 (2). pp. 47-63. ISSN 1675-7017

The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. (2011) [Student Project] (Unpublished)

The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. (2014) [Student Project] (Unpublished)

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. (2015) [Student Project] (Unpublished)

Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 1985-8914 ; 2590-3837

Factors determining service performance at Micrologixz Computer Technology service repairs / Siti Nuraishah Hashim. (2017) [Student Project] (Unpublished)

Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] (Unpublished)

Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim. (2019) [Student Project] (Unpublished)

Awareness of Muslim in Nilai and Seremban, on buying halal product at local supermarket / Nurul Hanis Hasim. (2022) [Student Project] (Submitted)

Consumer's awareness towards stevia as an organic food supplements products among Kota Kinabalu consumers / Zamree Izwan Hasim. (2013) [Student Project] (Unpublished)

Consumers’ awareness and knowledge of nanofood in Malaysia / Nor Akhmal Hasmin … [et al.]. (2021) Social and Management Research Journal (SMRJ), 18 (2): 2. pp. 23-46. ISSN 1675-7017

Intention of gold investment adoption among the Kelantanese in Kota Bharu / Nurusyifaa’ Hasnan. (2012) [Student Project] (Unpublished)

Perception and marketing / Hamdan Hassan. (1988) GADING Majalah Akademik ITM Cawangan Pahang, 1 (2): 5. pp. 34-35.

A study of customer saving services expectation at Lembaga Tabung Haji Selangor / Hasmi Bin Hassan. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The determinants of consumer acceptance on accessibility towards internet banking in Malaysia / Khairunnisa Hassan. (2011) [Student Project] (Unpublished)

Factors affecting customer purchasing intention on great eastern takaful certificate / Megat Mohd Nazhif Hassan. (2017) [Student Project] (Unpublished)

Hotel booking website preferences by using fuzzy EDAS / Nurul Aqilah Hassan. (2021) [Student Project] (Unpublished)

Factors affecting the SPM leavers to choose private higher education institutions: a case study of university college of Yayasan Pahang in Kuantan, Pahang / Wan Zarifah Hassan. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on purchasing behavior of male UiTM Sabah student on belt / Zulhuzaimi Hassan. (2006) [Student Project] (Submitted)

A study on muslim customer preferences towards Islamic bank in Johor Bharu / Amanina Nabihah Hazil Norbit. (2017) [Student Project] (Unpublished)

The influence of personality, health and variety on customers revisit and variety on customers revisit intention to international fast food restaurant (IFR) / Valerie Cynthia Hendrew. (2018) [Student Project] (Submitted)

A study on customer satisfaction towards driving institutions in Inanam, Sabah / Evelyn Henry. (2012) [Student Project] (Unpublished)

Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. (2018) [Student Project] (Unpublished)

A study of factors that influence customer satisfaction in Islamic banking / Nurhafiza Hizam. (2015) [Student Project] (Unpublished)

Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Measuring service quality towards customer expectation and perception: a study of Klinik Kesihatan Jalan Masjid (Polyclinic Mosque Road) Kuching / Jaredi @ Shamsuddin Hj Lungki. (2009) [Student Project] (Submitted)

Driving e-Wallet continuance usage intention: a survey among generation Alpha in Malaysia during COVID-19 pandemic / Ho Hong Ren, Mohd Remie Mohd Johan and Thilagavathi Muttu. (2024) Jurnal Intelek, 19 (1): 6. pp. 57-78. ISSN 2682-9223

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

An attitudinal difference of Malaysian customers towards Islamic banking / Norzaimah Hozali. (2014) [Student Project] (Unpublished)

Improving the public service delivery through client charter: a case study at Malacca Road Transport Department, UTC Malacca / Norhazimah Husain and Zaynor Ashiqin Abu Bakar. (2013) [Student Project] (Unpublished)

Investigating the factors influencing customers' beravioural intention to use digital water bill payment: a case study of Ranhill SAJ Mersing agency / Sofiah Amir Husain, Erni Mohamad Shah and Sheery Hazmah Yasib. (2023) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Keberkesanan elemen grafik pembungkusan terhadap pengaruh pembelian produk / Mohd Syazrul Hafizi Husin ... [et al.]. (2009) [Research Reports] (Submitted)

The effects of perceived quality, perceived risk, perceived price, and consumer behaviors towards purchase intention on Malaysia local products / Helmy Husni... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 11. ISBN 9789670314563 (Unpublished)

A study on purchasing behavior of UiTM students (male) Sabah branch on men's perfume / Yusrafie Hussein. (2007) [Student Project] (Submitted)

Employees participation towards Family Takaful at Tunjong City State Education Department / Hasliza Hussin. (2014) [Student Project] (Unpublished)

Behavior study of consumers' expenditure at Cybercafe / Mohd Fazmi Hussin. (2012) [Student Project] (Unpublished)

The relationship between service quality and customer satisfaction of Islamic banking sector (a case study in Bank Rakyat, Batu Pahat, Johor) / Rizal Hussin. (2013) [Student Project]

Receptiveness of internet banking by Malaysian consumer: study case in Malacca / Rozimah Hussin. (2012) [Student Project]

Consumer’s attitude of halal certified product / Norhidayu Hut. (2016) [Student Project] (Unpublished)

I

Factors influencing the purchasing decision of Giffarine's products among customers in Malaysia / Asmida Ibrahim. (2017) [Student Project] (Unpublished)

Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. (2010) [Student Project] (Unpublished)

The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. (2006) [Student Project] (Unpublished)

Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 135-141. ISSN 2462-1838

Factors influencing social media dependency and effects on Social Media Intelligence Quotient (SMIQ) among graduates / Nadhrathul Ain Ibrahim. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Examining the antecedents of rapport for determining customer retention and word-of-mouth in Malaysia private institutions of higher education / Nawawi Ibrahim. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Patient satisfaction towards service quality at Pharmacy Department in Hospital Sultan Abdul Halim / Norashikin Ibrahim. (2018) [Student Project] (Submitted)

An investigation of the utilization of ERP system: a case study at Transwater Sdn Bhd (TW) / Nurul Ashikin Ibrahim. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Awareness and motivation of Malaysian’s consumer towards the use of Airbnb / Nurul Naemah Ibrahim and Siti Nur Afifah Komodin. (2018) [Student Project] (Unpublished)

A study on the association of quality services and customer satisfaction: a case study at Renaissance Kota Bharu / Rozaina Ibrahim. (2004) [Student Project] (Unpublished)

A study on revisit intention and customer satisfaction towards service quality provided at AEON Bandaraya Melaka / Ruhaisha Ibrahim, Maizurah Abdul Razak and Mohamad Fariq Azrin Abd Rahman. (2014) [Student Project] (Unpublished)

An empirical analysis of firms' performance determinants : a case of Malaysian consumer product companies / Sarah Amirah Ibrahim. (2015) [Student Project] (Submitted)

Assessing customer perception towards service quality (tangibility, reliability and responsiveness) at Section of Contribution EPF Kuantan / Sheha Ibrahim. (2015) Industrial Training. Bachelor of Science (Hons.) Statistics, Kota Bharu. (Unpublished)

User's view on information security in government sector / Siti Asmah Ibrahim. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 763-780. ISSN 1985-8914 ; 2590-3837

A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin. (2017) [Student Project] (Unpublished)

Consumers’ intention towards online food ordering and delivery service / Nur Amanina Idris ... [et al.]. (2021) Jurnal Intelek, 16 (2): 5. pp. 37-47. ISSN 2682-9223

Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris. (2015) [Student Project] (Unpublished)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. (2018) [Student Project] (Unpublished)

Senior citizen and online form: hybrid guideline form design / Zanariah Idrus ... [et al.]. (2015) In: International Conference on Computing, Mathematics and Statistics (iCMS2015), 4-5 November 2015, Langkawi Lagoon Resort Langkawi Island, Kedah Malaysia.

Usage of computer and communication technologies for telecommuting in Malaysia / Mohd Soffiyan Ihsan. (2006) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri. (2017) [Student Project] (Unpublished)

Consumers' preferences in buying Zhulian product compared to pure gold / Lilis Iman. (2002) [Student Project] (Unpublished)

The influence of technology innovation adoption on customer perceived health risk and customer hotel selection behaviour during a pandemic period in Malaysia / Siti Nurul Iman Hajan and Nur Hidayah Che Ahmat. (2023) Jurnal Intelek, 18 (2): 9. pp. 93-106. ISSN 2682-9223

A study on the relationship of The LibQUAL dimensions that affecting users’ satisfaction towards academic library at Universiti Utara Malaysia (UUM) Sintok, Kedah / Nornusaibah Isa and Ainaa Syafiqah Mohd Khalil. (2019) [Student Project] (Submitted)

Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. (2007) [Student Project] (Unpublished)

Attributes influencing young home buyer’s purchase decision / Farah Merican Isahak Merican...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 26. ISBN 9789670314563

Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]. (2019) In: Academic Conference on Social Sciences. (Submitted)

Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak. (2016) [Student Project] (Unpublished)

The impacts of breakfast buffet food waste: study at Tabung Haji Hotel, Kuala Terengganu / Hanisah Najah Ishak. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak. (2018) [Student Project] (Unpublished)

Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. (2008) [Student Project] (Unpublished)

The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari. (2014) [Student Project] (Unpublished)

The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. (2018) [Student Project] (Unpublished)

The influence of customer incivility towards deviant behaviour: a case study of casual restaurant frontline employees in the Klang valley, Malaysia / Tasnimul Islam and Fahmi Sarin. (2022) Voice of Academia (VOA), 18 (1): 9. pp. 91-99. ISSN 2682-7840

An element contribute to customer satisfaction and dissatisfaction towards the new non-billing system provided by Tenaga Nasional Berhad / Faraeza Ismail. (2003) [Student Project] (Unpublished)

Determination of consumers' trust element in e-commerce system / Fatimahtulzzaharah Ismail. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 880-889. ISSN 1985-8914 ; 2590-3837

Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

The triangulated influence of electronic word of mouth (eWOM) information on consumer purchase intention: a conceptual paper / Irwan Ismail, Akmal Aini Othman and Muhammad Majid. (2024) Insight Journal (IJ), 11 (1). pp. 166-176. ISSN 2600-8564

Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]. (1997) [Research Reports] (Unpublished)

Pattern of consumption of the beauty supplements among women / Mohamad Wafi Ismail and Dgku Nur Hasni Pg Damit. (2016) [Student Project] (Unpublished)

The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

A study on the effectiveness of promotional mix towards customer awareness at Pirate Park, Melaka / Mohd Faiz Ismail, Nor Hanisah Abd Manap and Norlyana Syafira Mohamad Razali. (2014) [Student Project] (Unpublished)

Differences in attitude of Malaysian people towards islamic banking acceptance / Mohd Izuandi Ismail. (2012) [Student Project] (Submitted)

Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837

Factor influencing customer purchase intention in e-commerce: a study on F.O.S Apparel Sdn Bhd/ Najihah Ismail. (2018) [Student Project]

A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. (1999) [Student Project] (Submitted)

A study on UiTM Dungun's graduates’ attitude towards PTPTN loan repayment / Nor Jannah Ismail. (2008) [Student Project] (Unpublished)

A study on service quality and student satisfaction at Perpustakaan Sultanah Bahiyah, Universiti Utara Malaysia (UUM) / Nor Syakiroh Ismail and Siti Shakinah Abu Masor. (2018) [Student Project] (Unpublished)

Consumer's perception in family Takaful product / Norzakiah Ismail. (2014) [Student Project] (Submitted)

A study on factors that can influence consumer's purchase intention of green product / Nur Hamizah Ismail. (2017) [Student Project] (Unpublished)

Decision making behavior of Malaysian investors: the influential factor / Nurazleena Ismail and Prof Madya Dr Nik Maheran Nik Muhammad. (2010) [Research Reports] (Submitted)

To purchase or not? Consumers’ organic food purchase intentions in Selangor during post COVID-19 pandemic / Nurul Huda Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1046-1060. ISSN 1985-8914 ; 2590-3837

Penentuan kuasa beli pengunjung terhadap perkhidmatan pelancongan terpilih di bandaraya Kota Kinabalu, Sabah / Nurul Izzah Ismail dan Jabil Mapjabil. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. (2019) [Student Project] (Unpublished)

A study on physical distribution functions practiced by NSTP (M) berhad within Kuala Terengganu / Rusnah Ismail. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Assessing consumers’ behavior towards food waste in Pahang, Malaysia / Sara Nabila Ismail and Ainnin Sofea Azeman. (2021) Jurnal Intelek, 16 (2): 6. pp. 48-59. ISSN 2682-9223

The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail. (2014) In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

Consumer behavior towards Tunku Abdul Rahman Parks at Manukan and Sapi island / Susanna Ismail. (2009) [Student Project] (Submitted)

Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail. (2010) [Student Project] (Unpublished)

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. (2011) [Student Project] (Unpublished)

Primary school children's attitudes toward use of U-Library portal in Malaysia / Siti Aishah Isnin. (2013) [Student Project] (Unpublished)

Factors that influence customers' preferences to choose Islamic pawn broking in rural area / Muhammad Nazirul Syafiq Ithnin. (2018) Degree thesis, thesis, University Teknologi MARA.

Mobile application content analysis: an analysis on online food delivery (OFD) business strategies in Malaysia / Nurulfaizah Izhar and Siti Aisah Mohd. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influencing the adoption of e-banking services in Klang Valley/ Nor Aziyatul Izni... [et al.]. (2022) Jurnal Intelek, 17 (1): 21. pp. 217-227. ISSN 2231-7716

The awareness of using halal food products among muallaf in Kemaman / Irdina Safiah Izudin. (2022) [Student Project] (Submitted)

Service quality, customer satisfaction and customer loyalty: A case study on digi service centre Jalan Kulas, Kuching, Sarawak / Mark Biga. (2016) [Student Project] (Unpublished)

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Customer satisfaction towards hostel services : a case study on Kinabalu hostel / Herry J Mining. (2012) [Student Project] (Unpublished)

Satu kajiselidik mengenai penerimaan orangramai di Kuala Lumpur terhadap barangan serta perkhidmatan Pasarmini "7-Eleven" / Azmi Jaafar, Ismail Hassan dan Mohamat Yahaya Lik. (1986) [Student Project] (Unpublished)

Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)

Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar. (2019) [Student Project] (Unpublished)

Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. (2018) [Student Project] (Unpublished)

Survey of attitudes and knowledge of contact lens users among public in Puncak Alam, Selangor / Nurul Nadia Jaafar Sah. (2012) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Responsiveness of TM Touch in handling customer complaints towards company’s performance and customer loyalty / Mardhiah Jaalam. (1999) [Student Project] (Submitted)

The shariah principles of online advertising during the pandemic of COVID-19 / Nurzahidah Jaapar … [et al.]. (2022) Journal of Contemporary Islamic Studies (JCIS), 8 (1): 12. pp. 1-12. ISSN (e-ISSN) :0128-0902

Late delivery order from PETRONAS MITCO Japan to customer / Che Hamiza Jafar. (1999) [Student Project] (Submitted)

Surviving in the hospitality industry: enhancing business performance of SP Inn Hotel / Mohd Johar Jahaya and Faizal Ahmad. (2017) [Student Project] (Unpublished)

Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee. (2014) [Student Project] (Unpublished)

Understanding the perception on customer experience among tourists in Labuan / Andrea Sovilea Jaine. (2014) [Student Project] (Unpublished)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Religiosity and attitude influence on muslims’ intention to visit homestays in Sabah, Malaysia / Azrin Jalasi and Sylvia Nabila Azwa Ambad. (2022) Voice of Academia (VOA), 18 (1): 2. pp. 14-28. ISSN 2682-7840

A systematic review on consumer behavior toward plastic consumption in Asian countries / Nur Syafiqah Khalisah Jallaludin …[et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 150-158. ISSN 2462-1838

Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. (2007) [Student Project] (Unpublished)

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

The importance of consumer perception towards willingness to pay of Sarawak layered cake / Noor Ashyikin Jamali. (2018) [Student Project] (Submitted)

Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. (2019) [Student Project] (Unpublished)

Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

A study of customer acceptance towards Streamyx products offered by Telekom Malaysia (TM) Berhad, Melaka / Nur Eirna Jamaluddin. (2009) [Student Project] (Unpublished)

The relationship between fun at work and work engagement / Mohd Fazil Jamaludin, Nordiyana Mohammed Shobri, Azlyantiny Mohammad. (2013) [Research Reports] (Unpublished)

A study on the effectiveness of online banking services in Malacca / Nur Shazlin Jamaludin. (2011) [Student Project] (Unpublished)

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

The influence of servicescape and perceived authenticity towards consumer behavioural intention in upscale ethnic Malay restaurant / Puteri Farhana Nadirah Jamaludin. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. (2008) [Student Project] (Unpublished)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. (2018) [Student Project] (Unpublished)

Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

Relationship of advertising attributes towards Gen Y attitude and behavioral intentions of Gen Y to adopt online advertising / Josephine Jelawat James Jimmy. (2015) [Student Project] (Unpublished)

Consumers' attitude towards purchasing counterfeit jeans / Dick @ Mustapha James Kilong. (2010) [Student Project] (Submitted)

Purchasing behavior of UiTM students, Sabah branch on chocolate / Gladys Juita James Noah. (2007) [Student Project] (Submitted)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

The impact of word of mouth on consumer purchase decision for casual dining restaurant in Malaysia / Nur Nasliza Jamil and Siti Zafirah Mohd Yusof. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil. (2015) [Student Project] (Unpublished)

The relationship between perceived service quality and perceived service value towards customer revisit intention / Philipia Jamine. (2013) [Student Project] (Submitted)

Factors that affecting consumers' choice of travel agencies in Kota Kinabalu, city / Nur Ezzatina Jamran. (2018) [Student Project] (Unpublished)

Factors that affecting customers' choice of travel agent at Kota Kinabalu, Sabah / Nur Ezzatina Jamran. (2018) [Student Project]

The impacts of oil prices changes on consumer buying behaviors on purchasing automobile / Sylisvester Banyah Jandan. (2015) [Student Project] (Submitted)

Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 69.

Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]. (2019) Insight Journal (IJ), 5 (23). pp. 203-210. ISSN 2600-8564

Organic rice new product screening: Customers preference application / Assoc.Prof.Dr. Pensri Jaroenwanit. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 98.

A study on factors influencing the SERVQUAL (Service Quality) in Perbadanan Putrajaya / Nurul Hamizah Jaslee. (2009) [Student Project] (Unpublished)

A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. (2015) [Student Project] (Unpublished)

Research report on purchasing behavior of UiTM Sabah students on sport shoe / Joy Hardey Javil. (2007) [Student Project] (Submitted)

A study on consumer purchase intention towards hybrid cars / Jarween Jayapal. (2015) [Student Project] (Submitted)

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee. (2018) International Journal of Service Management and Sustainability (IJSMS), 3 (2). pp. 1-22. ISSN 2550-1569

A study of consumers attitude toward counterfeit products at Kota Samarahan Sarawak / Nurjanah Baizura Jeman. (2015) [Student Project] (Unpublished)

Buyers purchasing behavior in buying houses from Lembaga Pembangunan Perumahan Dan Bandar ( LPPB ), Sabah / Nur' Aini Jenar. (2008) [Student Project] (Submitted)

A study on purchasing behavior of UiTM Sabah's female students towards lipstick / Nur' Aini Jenar. (2007) [Student Project] (Submitted)

Measuring service quality: a study on Goodyear Marketing & Sales Sdn Bhd in Sarawak region / Nell Jimbai. (2007) [Student Project] (Unpublished)

Country of origin stereotype on selected car among the consumers in Kota Kinabalu city / Gary Albert Jimbih. (2006) [Student Project] (Submitted)

Customer satisfaction on services of Sea Quest Tours & Travel Sdn Bhd / Remysta Jimmy Taylor. (2014) [Student Project] (Unpublished)

Evaluating user acceptance on MyIBU mobile application / Noorizzati Jinon. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe. (2018) [Student Project] (Unpublished)

A study of purchasing behavior of consumer in Kota Kinabalu on aquaculture fish / Mianie Joe. (2010) [Student Project] (Unpublished)

Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

A study of online hotel booking towards consumers: consumer’s perception on online hotel booking and its effect on satisfaction / Nur Elliyana Ezzaty Joha. (2018) [Student Project] (Unpublished)

Factors affecting online shopping behaviour amongst youth in Bentong, Pahang & Segamat, Johore / Nazatul Farahiyah Faiqah Johan and Nur Auni Faqihah Salleh. (2022) [Student Project] (Unpublished)

A study on consumer awareness and satisfaction on pepper marketing board and saraspice products at pepper marketing board and main bazaar shops / Jorizan Johari. (2003) [Student Project] (Unpublished)

The factors of increasing takaful purchase when COVID-19 outbreak hit Malaysia / Muhammad Asri Fahmi Johari. (2021) [Student Project] (Submitted)

Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari. (2014) [Student Project] (Unpublished)

Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari. (2015) [Student Project] (Unpublished)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

The relationship between service quality (SERVQUAL) and customer satisfaction towards customer re-patronage intentions in Johor Bahru tourism / Nur Afifah Johari. (2015) [Student Project] (Unpublished)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] (Unpublished)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

Which marketing method are most preferred by customers in BSN Wisma Maria: traditional marketing vs. modern marketing / Johari Shafiz Johan Ishaf. (2017) [Student Project]

A study of consumer attitudes and adoption towards Bank Islam Internet Banking / Jonnizah Rosaleen Joharry Khir @ Koh. (2010) [Student Project] (Unpublished)

Relationship between service quality and customer satisfaction in ferry transportation in Labuan - Wawasan Perdana Ferry / Stephanie John. (2015) [Student Project] (Unpublished)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

Relationship of purchase orientation and loyalty, the moderating impact on satisfaction among restaurant's consumers / Hieronimus John Lainsin. (2014) [Student Project] (Unpublished)

People satisfaction on the renovation in Teluk Likas Park / Helmy Johny and Fajar Derise. (2014) [Student Project] (Unpublished)

A study on factors influencing consumer attitude towards online shopping among government servants in Papar, Sabah / Josephine Catherine Jomiu. (2012) [Student Project] (Unpublished)

Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

Identification of consumers acceptance towards the "green" hotels practices : the case of Kota Kinabalu residents / Cassandra Caryn Joseph. (2010) [Student Project] (Submitted)

Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef. (2013) [Student Project] (Submitted)

Telekom Malaysia: customer satisfaction towards centrex services in Kota Kinabalu area / Roslinda Juanis. (1999) [Student Project] (Submitted)

Consumer awareness of Multimedia College Kuching / Andy Jublin. (2006) [Student Project] (Submitted)

Determinants of customers' intention to use Islamic personal financing in Melaka / Nurain Syafiqah Juhari. (2018) [Student Project] (Submitted)

Acceptance level of ticket vending machine (TVM) at Rapid KL Rail Network / Nurulhuda Juhari. (2015) Masters thesis, thesis, Universiti Teknologi MARA.

The role of perceived service recovery as the mediator between relationship intention and customer satisfaction in the airline industry in Sabah / Abdul Hafidz Juimin. (2016) [Student Project] (Unpublished)

Factors influencing Malaysian students' choice of diploma programs: analysing their interrelation with interest and satisfaction / Nor Hazizah Julaihi and Mohammad Isa Mohamadin. (2024) International Journal of Service Management and Sustainability (IJSMS), 9 (2): 2. pp. 23-40. ISSN 2550-1569

Purchasing behavior of UiTM Sabah female student on jeans / Jufaidah Julijin. (2006) [Student Project] (Submitted)

A study on consumers awareness and knowledge of nutritional labeling in Universiti Malaysia Sabah, Kota Kinabalu, Sabah / Christine Julius. (2009) [Student Project] (Submitted)

Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. (2004) [Student Project] (Unpublished)

Study on chocolate lovers' purchasing behaviours in Kota Kinabalu Sabah / Asmah Jumah. (2011) [Student Project] (Submitted)

Customer satisfaction towards online shopping: the awareness of gharar in online shopping aming students of diploma in muamalat at UiTM Dungun during COVID-19 era / Nur Ideeza Aina Junaidi. (2022) [Student Project] (Submitted)

To study the relationship between service quality and customer satisfaction of Y- Centre / Mohd Norman Junit and Mohammad Harith Azaman. (2016) [Student Project] (Unpublished)

The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh. (2009) [Student Project] (Unpublished)

Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali. (2012) [Student Project] (Submitted)

Cafe choices of youth: perspective of university students / Jewel Joy Justinus … [et al.]. (2024) Borneo Akademika, 8 (1). pp. 100-113. ISSN 2735-2250

Factors influence the purchasing behavior of smartphones among undergraduates students in UiTM Samarahan, Sarawak / Olyffia Juti. (2015) [Student Project] (Unpublished)

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A study on the marketing communication mix by Kopetro Travel and Tours Kerteh / Mahyudi Kaban. (1999) [Student Project] (Submitted)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. (2015) [Student Project] (Unpublished)

The students purchasing behavior on mobile phone service provider / Rosnani Kadis. (2006) [Student Project] (Submitted)

Customers perception towards 5 star hotels in Kota Kinabalu city: locals and foreigners perspective / Khairiah Mazdiah Kalimin. (2011) [Student Project] (Unpublished)

Service quality and customer satisfaction towards counter service in Road Transport Department (JPJ) at Sungai Petani, Kedah / Nur Aimi Solehah Kamaludin and Nur Adawiyah Khairulhasni. (2019) [Student Project] (Submitted)

The factors that influencing customer purchase intention for buying digital items / Najwa Syahira Kamaroddin. (2020) [Student Project] (Submitted)

Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar. (2014) [Student Project] (Unpublished)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Examining consumer buying behaviour on branded sports product / Nordiana Nadia Kamarudin. (2018) [Student Project] (Unpublished)

The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. (2006) [Student Project] (Unpublished)

The influence of entrepreneurial training on innovativeness / Siti Nor Adilah Kamarudin and Nur Jalilah Yahaya. (2013) [Student Project] (Submitted)

The implications of Covid-19 pandemic on consumer burden in Malaysia: an analysis / Siti Nurhazwani Kamarudin, Nur Syuhada Jasni and Zuraina Sal Salbila Mohamed. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (2). pp. 82-95. ISSN 2550-1429

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. (2015) [Student Project] (Unpublished)

Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman. (2020) [Student Project] (Unpublished)

Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman. (2013) [Student Project] (Unpublished)

Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. (2011) [Student Project] (Unpublished)

Factors affecting consumer expenditure in Malaysia / Nur Azreen Kamarunzaman. (2017) Degree thesis, thesis, UiTM Cawangan Johor.

Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The influence of domestic edu-tourists' perceived value, satisfaction and perceived risks on their behavioral intentions towards edu-tourism packages in Malaysia / Nornajiha Kamdi. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Purchasing behavior on necklaces among the UiTM Sabah students / Suharti Kamdi. (2007) [Student Project] (Submitted)

A study of customer expectation towards handling complaints at Malaysia Airline System (MAS) Kota Kinabalu, Sabah / Surharti Kamdi. (2008) [Student Project] (Submitted)

A study on the factors contributing to customer loyalty towards mobile operators / Noratikah Kardi. (2017) [Student Project] (Unpublished)

Customer satisfaction towards products and services provided by KOPEKS / Noratika Karim. (2013) [Student Project] (Unpublished)

Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 18. pp. 175-185. ISSN 2600-8793

Towards delighting your customer / Hamidah Kassim. (2004) Info PinTAR (2). pp. 1-10. ISSN 1675-9907

A study on customers satisfaction toward servicescape at Kota Kinabalu International Airport (KKIA) Terminal 2 / Khairol Azwan Kassim. (2011) [Student Project] (Unpublished)

Customer acceptance on affordable housing by PR1MA / Mohd Shazlan Shah Kassim and Muhammad Hanif Borhannuddin. (2015) [Student Project] (Unpublished)

Research on factors of online buying decision towards the herbal supplement products in Malaysia / Fatimah Az-Zahra Kassim @ Hassim. (2017) Industrial Training. UiTM Cawangan Johor, Segamat, Johor. (Unpublished)

Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim. (2018) Degree thesis, thesis, Universiti Teknologi MARA.

Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

Purchasing behavior of green consumers: the case of the Body Shop Sabah / Jeselin Kensoi. (2010) [Student Project] (Submitted)

Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. (2018) [Student Project] (Unpublished)

The perception of customers on food truck operators hygiene practices / Khairunnisa Amani Khairudin and Nur Izzati Mazlan. (2017) [Student Project] (Unpublished)

Acceptance on mobile application in learning Malay traditional games (congkak & dam haji) amongst children / Nor Aqmalia Khairudin. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The development and consumer acceptance analysis of chlorella vulgaris infused strawberry honey jam / Nur Aisyah Khairul Annuar … [et al.]. (2022) Science Letters (ScL), 16 (2): 13. pp. 11-23. ISSN (eISSN): 2682-8626

The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Customer trust in online shopping at Taman Lembah Bujang / Nusratina Khalid and Nur Auni Afiqah Zaidi. (2019) [Student Project] (Unpublished)

The effect of viral marketing on purchasing intention in Kuching / Nurul Munirah Binti Khamis. (2019) [Student Project] (Unpublished)

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

Evaluation of customer satisfaction and behaviour intension using expectation confirmation theory: a study of home cooked food in North India / Suvidha Khanna, Sheetal Bhagat and Priyanka Sharma. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (2). pp. 183-207. ISSN 1985-8914 ; 2590-3837

Investigating the roles of destination image and place attachment in determining residents’ pro-tourism behaviour in Kuching City / Sherrymina Kichin. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Parents perception towards tuition centres (S.M Stella Maris, Kota Kinabalu) / Kasmir Singh Kunan Singh. (2007) [Student Project] (Submitted)

Revisit intention among customer towards food court at Karamunsing Kota Kinabalu / Rovilen Kuriting. (2016) [Student Project] (Submitted)

Shopping preferences at Shopee Barokah on products perspective of Islamic economy: the effect of promotion and halal lifestyle Bandar Lampung community / Dwi Kurniasari, Budimansyah and Dimas Pratomo. (2023) Advances in Business Research International Journal, 9 (2). pp. 153-170. ISSN 2462-1838

Determinant factors of adoption of Fintech Payment Services in Indonesia using the UTAUT approach / Florentina Kurniasari ... [et al.]. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 4. pp. 97-125. ISSN 2550-1631

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Acceptance level towards block buster deals product by Telekom Malaysia / Leorna Joanne L.N Tinun. (2011) [Student Project] (Submitted)

Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin. (2016) [Student Project] (Submitted)

Consumer revisit intention to shopping mall : perspective of parking spaces / Hafizul Hafiz Ladja Hassan. (2015) [Student Project] (Unpublished)

Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The important internal factors influencing decision on job awarded to Sinco Automasi Sdn Bhd (SASB), Masai, Johor / Sufian Latib and Siti Farhana Mahpot. (2019) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol. (2016) [Student Project] (Unpublished)

The attributes of Shariah compliance practices in hotel industry / Siti Nur’Atikah Latif and Nurul Ain Azmi. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study of purchasing behavior towards backpack / Kenny Laurence. (2008) [Student Project] (Submitted)

A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily. (2007) [Student Project] (Submitted)

The attitude of Sabah customer toward sex appeal advertising / Roger Roy Loduin. (2011) [Student Project] (Submitted)

Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 52-60. ISSN 2682-7840

Purchasing behaviour of UiTM students Sabah branch on high heels / Elvinji J.A. Loijon. (2007) [Student Project] (Submitted)

Accessing factors that influence students to choose them internship placement / Nur Atiqah Lokman and Nur Amira Farzana Yusuf. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The mediating effect of privacy concern on intention to use self-service technology in hotel / Azlinda Hakim Lokman Hakim and Hairunnisa Mohamad Ibrahim. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 45. (Submitted)

Factors affecting decision-making process in consumers purchasing behavior : case study Cosway multilevel marketing strategy / Violet Vivienne Louis. (2012) [Student Project] (Unpublished)

Antecedents of consumer behavior and foreign product evaluation among consumer in Miri / Melissa Lubi. (2015) [Student Project] (Unpublished)

A study on customers complaining behaviour at Moccis Trading Sdn Bhd, Kota Kinabalu / Aidah Lucas. (2006) [Student Project] (Submitted)

Consumer behavior case study : Khidmat Arked Supermarket / Anita I. Lucas @ Adeline John Lucas. (2006) [Student Project] (Submitted)

O’Betty Lip Matte / Nur Athira Ludin. (2021) [Entrepreneurship Project] (Submitted)

Factors influencing customers loyalty Towards Islamic banking: a case study in Gombak, Selangor / Farhan Lukman Rahman ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 11-20. ISSN 2682-9223

Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. (2020) Journal of Contemporary Social Science Research, 4 (1). pp. 22-28. ISSN 0128-2697

M

Tajdid lifestyle literacy and consumptions of Halal products: a multi-group analysis of Muslim Urban Millennials / Purnomo M Antara. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Service innovation in the Indonesian tourist village industrial cluster: evidence from the Lombok tourism corridor / Lalu M. Furkan ...[et al.]. (2019) In: Academic Conference on Social Sciences. (Submitted)

A research on purchasing behavior of UiTM Sabah student on magazines / Easter M. Subinon. (2007) [Student Project] (Submitted)

A basic study on the demand and problems face by micro-computer vendors / Noor Azlina Maarof. (1995) Diploma thesis, thesis, Universiti Teknologi MARA.

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. (2018) [Student Project] (Unpublished)

A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng. (2013) [Student Project] (Unpublished)

Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli. (2013) [Student Project] (Unpublished)

A study on the customer's acceptance towards Islamic banking products among non-muslim in Mersing, Johor / Nurul Aini Madun. (2012) [Student Project]

A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin. (2006) [Student Project] (Submitted)

Influence of the product packaging towards consumer buying decision / Muhammad Farhan Mahamad Ramli. (2015) [Student Project] (Unpublished)

A case study on the factors that influence customers applying for Bank Rakyat’s 1aslah personal financing / Irwan Uzaini Mahamood. (2012) [Student Project] (Unpublished)

Determinants affecting cashless transaction using e-wallet among Malaysian / Ahmad Farriz Mahd Shah. (2020) [Student Project] (Submitted)

A study on customer satisfaction towards services provided by birth and death National Registration Department at Kota Kinabalu / Mohd Saifulzaman Mahdi. (2015) [Student Project] (Unpublished)

The determinants of user satisfaction of engineering maintenance system (EMESYS) in the Malaysian army / Nurul Shahnaz Mahdzan …[et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 225-241. ISSN 2462-1838

Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin. (2014) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Green product purchase intention among young consumers in Kota Kinabalu, Sabah / Christina Corren Mahidal. (2018) [Student Project] (Submitted)

Factors affecting the loyalty of customers in Islamic banking: a case of Batu Pahat, Johor / Nur Atiqah Mahmod. (2017) [Student Project] (Unpublished)

A study on measuring the potential of Batu Berendam as a new location for booker branch in Melaka / Masdalipah Mahmood. (1998) [Student Project] (Submitted)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Understanding customer orientation behaviour: a study on non-academic staff in UiTM Kuala Terengganu / Syahrul Hezrin Mahmud, Fatimah Zainab Dzulkifli and Najdah Abd Aziz. (2011) [Research Reports] (Unpublished)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun. (2013) [Student Project] (Unpublished)

A study on benefit sought by Employees Provident Fund Social Security Training Institute (ESSET) customers towards the services offered in Selangor / Rosmaryati Malik. (2002) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's female student towards purses / Shelbeth Ann Malison. (2007) [Student Project] (Submitted)

The effect for retail shop when hypermarket exists / Nur Aini Mamat. (2012) [Student Project] (Unpublished)

Case Study : Numi Skincare / Siti Suraya Husna Mamat. (2021) [Entrepreneurship Project] (Unpublished)

Factor influence customer acceptance to invest in Islamic gold dinar in Kota Bharu, Kelantan / Nik Nur Amalina Mamat@ Nik Mohamed. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. (2015) [Research Reports] (Unpublished)

Sabah Urban Development Corporation (SUDC) Sdn Bhd: a study on customer acceptance towards Seri Maya Apartment at Lok Kawi Heights Apartments / Astutie Maniran. (2007) [Student Project] (Submitted)

Factors that influence the customers towards the selection in Islamic home financing: a case study in Selangor / Munirah Shafiqah Mansor. (2017) [Student Project] (Unpublished)

A Study on customer satisfaction towards services provided by MITI Sabah Branch / Roslina Mappahli. (2006) [Student Project] (Unpublished)

Assessing student satisfaction towards food quality and price fairness in UiTM Puncak Alam on-campus cafeteria / Nur Samirah Marashin @ Hashim, Putera Afiq Zulfiqar Othman and Lovelyna Benedict Jipiu. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 514-530. ISSN 1985-8914 ; 2590-3837

A study on manufacturers behavior towards tax evasion of sales tax in Inanam, Menggatal and KKIP imposed by Royal Malaysia Customs Departments / Valentino Mark James. (2013) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki. (1993) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA (UiTM).

Customers preference on car among staffs in UiTM, Kota Kinabalu, Sabah / Evifyonne Masakit ... [et al.]. (2014) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

Factors that affect consumers' Purchase of cars in Malaysia towards the implementation of Asean Free Trade Zone Agreement (AFTA) / Faizah Mashahadi and Sharifah Heryati Syed Nor. (2007) [Research Reports] (Unpublished)

A study on marketing campaign by Bank Simpanan Nasional Malacca Main Branch / Roslee Maslie. (2001) [Student Project] (Submitted)

Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin. (2013) [Research Reports] (Unpublished)

Behavior intention in using e-payment at Majlis Daerah Yan / Mohd Ashroof Masri and Siti Nor Hanisah Mat Zizan. (2018) [Student Project] (Submitted)

Factors influencing credit card spending behavior in Shah Alam, Selangor / Nur Atikah Masri. (2017) Degree thesis, thesis, UiTM Cawangan Johor.

The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron. (2017) [Student Project] (Unpublished)

Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. (2007) [Student Project] (Unpublished)

Consumer purchase intention towards global automobile brands in Malaysia / Sharinee Masrun. (2018) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

A study of customer intention to repurchase 1Aslah product, Bank Rakyat / Mohd Aspi Mastar. (2010) [Student Project] (Submitted)

Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]. (2014) In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

A study on consumer level of awareness towards Agromas product (Chip Nangka) in Kuching / Edmund Janting Mat. (2003) [Student Project] (Submitted)

The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 143-151. ISSN 2682-9223

Customer satisfaction towards the effectiveness of insurance agent : the case of Kota Belud / Mohd Hizami Mat. (2012) [Student Project] (Unpublished)

The factors that influencing credit card usage among Islamic banking customer a case study in Temerloh / Noor Hidayah Mat Amin. (2017) [Student Project] (Unpublished)

The effect on investor trading behaviour towards future prices on crude palm oil in Malaysia based on the El Nino event / Natasya Aqilah Mat Azim. (2019) [Student Project] (Submitted)

Examining the fraud awareness from the university’s academic staffs perspectives / Mohamad Ridhuan Mat Dangi and Noor Hasimah M. Yacob. (2013) Gading Journal for the Social Sciences, 17 (2). pp. 1-20. ISSN 2600-7568

The study on user satisfaction on the adequacy of facility at Perpustakaan Sultan Badlishah UiTM Kedah / Mastura Mat Daud. (2010) [Student Project] (Submitted)

A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. (2011) [Student Project] (Unpublished)

Factors that contribute to user satisfaction toward Perpustakaan Sultanah Bahiyyah, Universiti Utara Malaysia / Norhidayatul Akma Laily Mat Daud and Siti Syafiqah Johor@Johar. (2019) [Student Project] (Unpublished)

A study of local customer perception on quality of counter services provided by Tabung Haji (TH) / Suhaini Mat Daud. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. (2018) [Student Project] (Unpublished)

Factors influence customer preferences on Islamic banking system in Wilayah Persekutuan Kuala Lumpur, Malaysia / Rabiatul Adawiyah Mat Jadi. (2011) [Student Project] (Unpublished)

To study the factors that influence consumer behaviour in online purchase for groceries product: case study of Agrobazaar online programme under Federal Agriculture Marketing A uthority (FAMA) company / Nur Farain Hashira Mat Jais. (2017) [Student Project] (Unpublished)

Consumers online purchase intention in cosmetic product among female online shoppers: a case study of Giffarine Company / Nurul Waheda Mat Nizan. (2017) [Student Project] (Unpublished)

A study on customer satisfaction of selected companies on equipment leasing service at Dungun Terengganu / Abuzar Al-Gefari Mat Ramly. (2012) [Student Project] (Unpublished)

Savings behavior among students of Cosmopoint International College Kota Bharu / Nur Syazwani Mat Razali. (2013) [Research Reports] (Unpublished)

The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. (2006) [Student Project] (Unpublished)

Analysis of the ranking of mobile telephone brands chosen by female community in Tanah Merah, Kelantan using fuzzy electre method / Fatin Najwa Mat Sedi. (2021) [Student Project] (Unpublished)

Evaluation of the efficiency and selection of smartphones using data envelopment analysis [DEA] method / Nur Emieliana Mat Yusoff. (2021) [Student Project] (Unpublished)

Online business platform preferences using fuzzy COPRAS-G / Husna Izzaty Mat Zahir. (2021) [Student Project] (Unpublished)

The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. (2009) [Student Project] (Unpublished)

A study on purchasing behaviour of UiTM students Sabah branch on socks / Norliana Matasan. (2008) [Student Project] (Submitted)

A study on examining the relationship of advertising towards consumer buying behavior using AIDA concept/ Rose Bibi Mawan. (2015) [Student Project] (Unpublished)

The impact of informational packaging element towards consumer purchasing behaviour on snack product / Muhammad Fazreen Mazlan, Norabiatuladawiyah Ahmad Yahaya, Nur Atiqa Ruslan and Nur Adriana Shafiqah Mohd Mopit. (2016) [Student Project] (Unpublished)

Factors affecting customer purchase intention: a case of Parkson Nu Sentral / Nur Marina Mazlan. (2017) [Student Project] (Unpublished)

Exploring the effectiveness of E-Cab-Hailing Services from customers' point of view / Nuramira Afiqah Mazlan and Nurul Fatihin Nabilah Abdul Razak. (2022) [Student Project] (Unpublished)

A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan. (2013) [Research Reports] (Submitted)

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. (2018) [Student Project] (Unpublished)

A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494

Factors of gender difference preferences in online shopping / Nur Darina Md Akhbar. (2017) [Student Project] (Unpublished)

The effect of promotional mix on Percetakan Jasa Embun's business towards customer purchase intention / Nurul Afifah Md Apandi. (2017) [Student Project] (Unpublished)

Customer preferences in selecting insurance company through insurance brokers (Eastgate Insurance Brokers Sdn.Bhd) / Fadzillah Elliani Md Azam. (2010) [Student Project] (Unpublished)

Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

A study of customer’s satisfaction towards service quality / Mohd Asri Md Daud. (2010) [Student Project] (Unpublished)

The factor that influence customer's preference towards choosing entertainment at alive 3D Art Gallery Port Dickson / Muhamad Hafiz Md Dian. (2017) [Student Project] (Unpublished)

Service quality and customer satisfaction of mobile banking in Malaysia / Nur E'zzati Md Faisol. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

User acceptance of Academic Information System Management (AIMS) using UTAUT model / Nik Noor Nadiah Md Ibrahim. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Factors affecting consumers’ acceptance towards electronic payment system: case of a government land and district office / Mohamad Azwan Md Isa, Ferri Nasrul and Suhana Mohamed. (2018) Jurnal Intelek, 13 (1). pp. 1-8. ISSN 2682-9223

The perception between second year and last year of degree students in UiTM Dungun about healthy lifestyle / Norazira Md Isa and Nur Adibah Johari. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

The influence of price, service and product quality towards customer satisfaction of Honda Dealers Johor Bahru / Nur Amariah Md Ngaripin. (2012) [Student Project] (Unpublished)

A study of studio environment on students’ project outcome / Akma Suhaila Md Noor...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 57-65. ISSN 2682-7840

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. (2020) [Student Project] (Unpublished)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. (2011) [Student Project] (Unpublished)

Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. (2009) [Student Project] (Unpublished)

Measuring user acceptance of E-Syariah System using UTAUT model / Sabiroh Md Sabri ... [et al.]. (2012) e-Academia Journal, 1 (2). pp. 27-39. ISSN 2289 - 6589

User satisfaction towards reference librarian behaviours among Bachelor of Science in Information Studies (Hons.) (Library & Information Management) (lM224) in UiTM Kedah / Muhammad Aizat Md Said. (2012) [Student Project] (Submitted)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. (2009) [Student Project] (Unpublished)

Study on factors affecting customer loyalty towards personal financing i-Aslah: A case of Bank Kerjasama Rakyat (M) Berhad in Kota Bharu, Kelantan / Shazana Md Sanusi. (2011) [Student Project] (Submitted)

Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. (2014) [Student Project] (Unpublished)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. (2014) [Student Project] (Unpublished)

Factor that can influence customer intention to adopt smart home : a case study of icon-future home / Radiyatul Amira Md Yasri. (2018) [Student Project] (Unpublished)

The effectiveness of service quality in Gerbang Media PrintHub PLT printing services / Nurul Athirah Md Yazid. (2018) [Student Project] (Unpublished)

The relationship between dimensions of compensation satisfaction and employee performance among the employees of UBF Maintenance Sdn. Bhd / Nurdiyanah Md Yunus, Munira Mohd Ramadhan and Izura Ismail. (2012) [Student Project] (Submitted)

Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff. (2004) Degree thesis, thesis, Universiti Teknologi Mara (UiTM).

Awareness of muslim consumer toward halal foods / Maslia Md Zain. (2018) [Student Project] (Unpublished)

Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. (2005) [Student Project] (Unpublished)

Kuala Pilah, emas dan untung… / Siti Hajar Md. Jani. (2022) Bulletin. UiTM Cawangan Negeri Sembilan.

The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. (2008) [Student Project] (Unpublished)

The relevant of hydroponic system in our country toward customer perspective / Nur Mahsuri Md.Zamri. (2009) [Student Project] (Unpublished)

Investigating mobile learning readiness among undergraduates students at Faculty of Education in Universiti Teknologi MARA (UiTM) Shah Alam / Megat Ridwan Megat Adnan. (2016) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. (2019) [Student Project] (Unpublished)

A study on the internal customer satisfaction of Malaysian Shipping Agencies Sdn. Bhd / Meor Syahrizal Azryl Meor Chek Hussien. (2001) [Student Project] (Submitted)

Primary criteria of buying shoe decision among female students using fuzzy analytical hierarchy process / Mazidatul Liana Meor Hussin. (2021) [Student Project] (Unpublished)

Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Factors affecting home buyers’ purchase decision in Bandar Laguna Merbok, Sungai Petani / Wan Nur Safirah Meor Zainuazmi and Ummu Kalsum Jahauddin. (2018) [Student Project] (Unpublished)

Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman. (2015) [Student Project] (Unpublished)

Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani. (2013) [Student Project] (Unpublished)

The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh. (2019) Degree thesis, thesis, UiTM Cawangan Johor.

The customers’ acceptance level towards smoke-free policy in Kuala Terengganu’s restaurants / Muhammad Shafiq Mhd Suyid. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. (2014) [Student Project] (Unpublished)

Factors affecting consumers choice of mobile phone service providers in Kota Kinabalu / Melvin Alvarozn Michael. (2012) [Student Project] (Unpublished)

Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin. (2006) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

Consumer perception towards service quality of both local airline services in Kota Kinabalu, Sabah (Malaysia Airlines - MAS & Air Asia) / Rosalia Mimin. (2013) [Student Project] (Unpublished)

The customers’ acceptance towards Al-Rahn Bank Rakyat with special study on the effect of storage fee towards Al-Rahn Bank Rakyat / Latifah Shaqirah Misni. (2013) [Student Project] (Unpublished)

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. (2016) [Student Project] (Unpublished)

Centralize retail application and customization (CRAC) in Malaysian perspective / Azuree Hydani Misri. (2002) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

Factors influencing customers repurchase intentions (loyalty) towards caterpillar's product / Freda Fairuza Mohadalah. (2010) [Student Project] (Submitted)

Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad. (2012) [Student Project] (Unpublished)

Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. (2008) [Student Project] (Unpublished)

Pengurusan dan strategi kepuasan pelanggan vs kegembiraan pelanggan. “Customer satisfaction vs customer delight”: definisi dan konsep / Dr. Wan Normila Mohamad. (2020) ASPIRASI FPP. pp. 6-10. ISSN 2735-0509

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Elderly perception on robots / Halimahton Badariah Mohamad. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. (2011) [Student Project] (Unpublished)

A study on the effectiveness of display at ladies department, Jaya Jusco Bandar Baru, Klang / Mahani Mohamad. (1997) [Student Project] (Unpublished)

Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. (2007) [Student Project] (Unpublished)

The study of end user satisfaction at PFI building / Mohd Hafiz Mohamad. (2015) [Student Project]

User acceptance on conducting virtual communication in virtual world: case study in Iris Corporation Berhad / Norfadzilah Mohamad. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Determinant of customers' switching behavior toward Bank Rakyat Ayer Keroh / Nurdiana Mohamad. (2015) [Student Project] (Submitted)

Factors that makes up profitable customer loyalty toward the organizations / Nurul Huda Mohamad. (2009) [Student Project] (Unpublished)

Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad. (2019) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

The mediating effect of housing satisfaction in quality of life of low-cost housing / Salizah Mohamad. (2013) [Student Project] (Submitted)

The impact of halal brand personali̇ty and onli̇ne brand trust on the onli̇ne halal food purchase intenti̇on: a conceptual paper / Musdiana Mohamad Salleh and Etty Harniza Harun. (2021) Voice of Academia (VOA), 17 (2): 2. pp. 11-24. ISSN 2682-7840

A study on customer satisfaction on internet services provided by Telekom Malaysia Berhad at Kuala Terengganu Branch / Suriani Mohamad @ Khalid. (2002) [Student Project] (Submitted)

Beli Dahulu Bayar Kemudian (BNPL) / Noor Azillah Mohamad Ali and Rozihanim Shekh Zain. (2022) Bulletin. UiTM Cawangan Negeri Sembilan.

A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. (2004) [Student Project] (Unpublished)

The role of brand equity in influencing purchase intentions / Azureen Mohamad Asri. (2013) [Student Project] (Submitted)

Influence of service quality and role of value for money towards customer satisfaction of Air Asia Airlines / Fatin Nur Atiqah Mohamad Aswad. (2019) [Student Project] (Unpublished)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. (2018) [Student Project] (Unpublished)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) [Student Project] (Unpublished)

Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar. (2021) Journal of Tourism, Hospitality and Culinary Arts, 13 (2). pp. 21-32. ISSN 1985-8914 ; 2590-3837

Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. (2008) [Student Project] (Unpublished)

Perceived usefulness, perceived ease to use, self-efficacy, maintaining social distancing, perceived enjoyment and intent to purchase Harumanis Perlis in Agrobazaar Online / Mohamad Akram Mohamad Nozi. (2022) [Research Reports] (Unpublished)

The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

The measurement tool to evaluate the sustainability of Geran Khas Prihatin (GKP) To Post Covid19 Recipients’ in Retaining SME’S Business / Nor Faezah Mohamad Razi ... [et al.]. (2021) In: UNSPECIFIED, 27 Oktober 2021.

Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.]. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 38.

Awareness on the role of UiTM Zakat, Sedekah dan Wakaf centre (ZAWAF) among UiTM students / Mohamad Haziq Mohamad Rosli. (2021) [Student Project] (Submitted)

A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Factors influencing tourists’ revisit intention to Pangkor Island: the role of travel motivation and destination satisfaction / Musdiana Mohamad Salleh... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 13. ISBN 9789670314563

Determinants of halal food purchase intention: applying the Theory Of Planned Behavior (TPB) in predicting halal food consumption among millennial generation in Malaysia / Musdiana Mohamad Salleh, Etty Harniza Harun and Siti Meriam Ali. (2019) In: UNSPECIFIED. (Submitted)

The effect of switching barrier factor towards customer loyalty / Nur Syafikah Mohamad Shari. (2017) [Student Project] (Unpublished)

Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)

The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] (Unpublished)

The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti. [Student Project] (Unpublished)

The challenges of online shopping / Dr. Baderisang Mohamed, Mohd. Sukor Md. Yusoff and Fatin Hanani Rooslan. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 36-39. ISBN 2716-599X

Evaluation of user experience on collaborative learning game / Hasmira Mohamed. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

Modelling the effectiveness of using online food delivery services apps among customers in Klang valley during Covid-19 pendamics / Prof Madya. Dr Rozita Naina Mohamed ... [et al.]. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Buying behaviors towards branded apparel among generation (Y) / Nuraini Syafiqah Afifah Mohamed Afiah. (2015) [Student Project] (Unpublished)

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

The satisfaction of Takaful customer towards the services provided by the Takaful operators / Muhammad Ekhsan Mohamed Eusop. (2011) [Student Project] (Unpublished)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

Humour in advertisement and its influence on consumers attitude : a Sabahan perspective / Mohamed Iqram Mohamed Murtaza. (2013) [Student Project] (Unpublished)

Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin. (2019) [Student Project] (Unpublished)

E-readiness towards mobile learning at Kolej Yayasan Melaka / Muhamad Rizal Mohamed Razali. (2005) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. (2014) [Student Project] (Unpublished)

The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. (2007) [Student Project] (Unpublished)

A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. (2007) [Student Project] (Unpublished)

Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri. (2015) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Job satisfaction and organizational commitment among customer service representatives at call centre industry in Malaysia / Noor Azlina Mohamed Yunus, Narazatul Akmal Mohamed Yunus and Marhani Mohamed Anuar. (2020) Advances in Business Research International Journal, 6 (2). pp. 154-165. ISSN (e-ISSN) 2462-1838

Modelling the factors influencing the intention to purchase halal products among students in higher learning institutions using multiple linear regression / Shamsunarnie Mohamed Zukri … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 127-133. ISSN 0128-0767

The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]. (2021) Voice of Academia (VOA), 17 (2). pp. 225-238. ISSN 2682-7840

A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564

Consumers' purchase pattern towards the e-commerce: a case of UiTM Melaka / Norazlinda Mohammad … [et al.]. (2014) [Research Reports] (Unpublished)

A study on perceptions of online shopping behavior among university students in Malaysia during COVID-19 pandemic / Nur Afifah Rodiah Mohammad and Nur Atirah Afiqah Razali. (2022) [Student Project] (Unpublished)

Factors contribute misconceptions towards Takaful insurance amongst customers of Bank Rakyat Gong Badak / Nurul Izani Mohammad. (2011) [Student Project] (Unpublished)

Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Trust, commitment, and customer intimacy towards customer loyalty of Bank Islam in Kuala Lumpur / Muhammad Amirul Mukminin Mohammad Rosle. (2018) [Student Project] (Submitted)

Determinants of financial well-being among employees in Kolej Poly-Tech Mara Kota Bharu / Amelin Nadia Mohammad Shukri. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

A study of purchase intention of private label brands [PLBs] : the hypermarket perspective / Nur Hazirah Mohammad Yatim. (2022) [Research Reports] (Submitted)

The relationship between factors of product quality, services quality and price that contribute to customer satisfaction: a study in product purchase at Persada Herbs Sdn Bhd / Zurina Mohammad Zubir. (2018) [Student Project] (Unpublished)

Factors influencing the purchasing decision of tv home shopping; CJ Wow Shop: a case study of Media Prima Berhad / Nisrin Raihan Mohammad Zunaidi. (2017) [Student Project] (Unpublished)

Factors that influence the effectiveness of using online booking in hotel organization / Mohammad Fareeza Mohammed Johari and Muhammad Nur Syazani Mohd Saleh. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. (2015) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (2). ISSN 1985-8914 ; 2590-3837

Does eWOM affect guests’ experience expectation? An empirical analysis within the hotel and tourism sector / Nor Diyana Mohammed Shobri, Lennora Putit and Amirah Ahmad Suki. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (1). pp. 42-53. ISSN 2550-1429

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. (2018) [Student Project] (Unpublished)

The usage of Islamic banking products among customers at Bank Rakyat Jalan Hang Tuah Melaka / Muhammad Sufian Mohd. (2015) [Student Project] (Unpublished)

Effects of fluctuation oil price towards consumer / Siti Aishah Mohd Nordin. (2011) [Student Project] (Unpublished)

Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. (2010) [Student Project] (Unpublished)

The awareness of knowledge, attitudes and practices on food hygiene among food handlers in school canteen in Dungun, Terengganu / Nur Bazilah Mohd Adam & Nor Fadhilah Mohamed. (2017) [Student Project] (Unpublished)

Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. (2008) [Student Project] (Unpublished)

Users evaluation on the effectiveness of ES usage at Jabatan Akauntan Negara Malaysia (JANM), Putrajaya / Fazlina Mohd Ali. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

The impact of TMpoint service quality on the customer satisfaction at TMpoint Setapak / Noor Shazila Mohd Alias. (2006) [Student Project] (Unpublished)

The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. (2014) [Student Project] (Unpublished)

Kitchen electrical appliances design and its influences to the consumer lifestyle / Mohd Hamidi Adha Mohd Amin. (2014) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Kitchen electrical appliances design: Does it influence to the consumer lifestyle? / Mohd Hamidi Adha Mohd Amin and Mohamad Hariri Abdullah. (2011) Voice of Academia (VOA), 11 (1). pp. 62-70. ISSN 2682-7840

Factors that influence students in higher institution using Facebook as a learning tool / Norhayati Mohd Amin. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. (2007) [Student Project] (Unpublished)

Celebrity Endorsements On Social Media Towards Consumers Behavior / Alia Tasnim Mohd Anuar. (2018) [Student Project] (Unpublished)

Exploring the factors that influence visitors' satisfaction at Mini Malaysia & Asean Cultural Park, Melaka / Intan Nursyafika Mohd Apandi, Nurnadia Abd Ghaffar and Siti Nadzura Shamsuddin. (2014) [Student Project] (Unpublished)

Visitors’ preferences on seasonal accommodation for the Rainforest World Music Festival / A.R. Mohd Ariffin and Mohd Khairil Naim Mohamed Jamel. (2021) Built Environment Journal, 18 (1): 6. pp. 49-63. ISSN 2637-0395

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The importance of production and tendency on halal products and services in Malaysia and global market / Omar Adli Mohd Azmi and Shafika Mihat. (2013) [Student Project] (Unpublished)

Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 19. pp. 206-210. ISSN 2231-7716

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

The consumer purchase intention of Tilapia product in Kota Kinabalu / Marina Mohd Dos. (2013) [Student Project] (Submitted)

Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. (2019) [Student Project] (Unpublished)

Understanding the motives of supplement usage among Sailor Athetes in Malaysia / Mohamad Syahir Mohd Fouat. (2018) [Student Project] (Unpublished)

A study on the effectiveness of parcel delivery at industrial area in Batu Caves by Pos Malaysia Berhad / Ahmad Rizal Mohd Ghazali. (2000) [Student Project] (Submitted)

Consumer perception on purchase intention towards Astro Internet Protocol Television (IPTV) / Mohamad Amrullah Mohd Hafiz. (2016) [Student Project] (Unpublished)

Students' acceptance and satisfaction towards LMS at Centre for Foundation Studies, IIUM / Aisyah Mohd Hanifiah. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. (2007) [Student Project] (Unpublished)

Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

The acceptance of Military Lifetime Health Records (MLHR) / Hasbullah Mohd Hatta. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. (2018) [Student Project] (Unpublished)

A study on the application of queuing model to evaluate the performance of counter service in employees provident fund department / Siti Balqis Mohd Hisham. (2013) [Student Project] (Unpublished)

Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) [Student Project] (Unpublished)

Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors affecting saving behaviour among students : Evidence from UiTM Sabah`s students / Nurafiqah Mohd Ismail. (2020) [Student Project] (Unpublished)

The influence of consumer-based brand equity in selecting fast food restaurant / Siti Nabila Mohd Jaafar. (2014) [Student Project] (Unpublished)

Digital media and online buying considerations among generation Z in Malaysia / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan. (2022) Jurnal Intelek, 17 (1): 16. pp. 164-180. ISSN 2231-7716

Influencing consumers’ trust in online grocery shopping: a survey among Malaysian / Mohd Remie Mohd Johan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 13. pp. 128-139. ISSN 2231-7716

Customer retention in digital media business platforms in Malaysia / Mohd Remie Mohd Johan … [et al.]. (2020) Forum Komunikasi (FK), 15 (1). pp. 116-137. ISSN 0128-2379

Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 14. pp. 140-150. ISSN 2231-7716

Entrepreneurship : Crystal Supermarket / Nurena Mohd Kamal ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Shoppers satisfaction and revisit intention based on attributes of shopping experiences / Khairul Afifah Mohd Kamaluddin, Shahrul Nizam Ismail and Shamimi Mohd Isa. (2014) [Student Project] (Submitted)

Factors influencing customers’ choice of Umrah service provider / Mohd Radzi Mohd Khir ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sg Petani, Kedah, p. 33. ISBN 9789670314563

Determinants of youth demand for healthcare facilities in Seri Iskandar / Muhammad Adib Hafizi Mohd Khiri. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Debit card usage and its impact among consumer in Malaysia / Rabiatul Adawiyah Mohd Khushaini. (2011) [Student Project] (Unpublished)

The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. (2015) [Student Project] (Unpublished)

Factors that influence customer loyalty of Astro Sdn Bhd Pay-Tv Services/ Nurul Hanan Mohd Mokhtar. (2018) [Student Project]

Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. (2018) [Student Project] (Unpublished)

Online food ordering by mobile application among UiTM Terengganu branch’s students / Nur’ Irma Ezati Mohd Nadzri and Nurfathihah Salleh. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influencing patient’s satisfaction level on foodservice at Hospital Universiti Sains Malaysia (HUSM) Kubang Kerian, Kelantan / Nurul -Iz Mohd Napi. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Evaluate and rank the smartphone brand using fuzzy AHP and PROMETHEE / Diana Sirmayunie Mohd Nasir, Nurshahira Zawawi and Suzanawati Abu Hasan. (2019) Jurnal Intelek, 14 (2). pp. 44-51. ISSN 2682-9223

SMS Advertising : Young Working Consumers’ Attitude Towards Receiving SMS Advertising / Faizul Ilham Mohd Nasir. (2014) [Student Project] (Unpublished)

The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 66-70. ISBN 2716-599X

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. (2018) [Student Project] (Unpublished)

The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. (2010) [Student Project] (Unpublished)

Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

The impact of brand equity on purchase intention of cosmetic products / Nas Asyiqin Mohd Nazri. (2017) [Student Project] (Submitted)

Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

The determinant of a mobile wallet intention among consumers / Mohd Syazwan Mohd Noor. (2020) [Student Project] (Unpublished)

A conceptual study on the awareness of food borne disease and food handling regulation among food handlers / Nor Raihana Asmar Mohd Noor ... [et al.]. (2021) In: E-Proceeding 8th International Conference On Public Policy and Social Science (ICoPS) 2021.

Motivation and trust towards knowledge-sharing behaviour among staff at Sarawak State Library / Nur Azmira Mohd Noor and Nurul Nadirah Mohd Zuhana. (2017) [Student Project] (Unpublished)

Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. (2009) [Student Project] (Unpublished)

Customer intention of using business advisory service: a case study of SME Bank / Nurul Asyikin Mohd Nordin. (2008) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The factors that influence usage of technology advancement in hotel industry / Mohamad Nor Alwan Iqmal Mohd Norkhan and Muhammad Rakib Mohd Idris. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

An exploration study on factors affecting customer satisfaction at fast food restarant: a suggestion of Domino’s delivery / Nurul Akmarlina Mohd Ramli and Fatin Nadia Abd Manaf. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Pengaruh persekitaran dalaman dan rekabentuk kompleks membelibelah ke atas tingkah-laku pembelian pengguna / Salimah Mohd Rashid...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali. (1999) [Student Project] (Submitted)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Identifying the dimensions of customer preference on terrace house design in Johor Bahru, Johor / Nurmaizatul Bareerah Mohd Rohi. (2015) [Student Project] (Unpublished)

Factor effecting consumers' purchasing behavior in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project]

Factors influencing consumer behaviour in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project] (Unpublished)

Customer loyalty towards the usage of public transportation among non-residential students in Lembah Bujang / Nur Athirah Mohd Rosli and Nurul Aimie Kamarudzaman. (2017) [Student Project] (Submitted)

Factors that influence consumer credit / Nor Hidayah Mohd Rosly. (2014) [Student Project] (Unpublished)

Factors affecting customer preferences in Islamic banking products and services / Nur Hidayah Mohd Rusli. (2014) [Student Project] (Unpublished)

Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli. (2015) [Student Project] (Unpublished)

Evaluation of artificial intelligence's impact on customer service / Shakirah Mohd Saad. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 52-54. ISBN 2716-599X

The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Customers satisfactions and service quality at the Jabatan Pendaftaran Negara / Farizan Mohd Said. (2008) [Student Project] (Unpublished)

Measurement of user acceptance towards online room booking system (E-Tempah) at UiTM Kota Bharu Campus / Shariza Mohd Said. (2012) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Determining the factors affecting intention of food waste recycling among household in Malaysia / Nur Syazana Mohd Saiful Bahari and Siti Aisyah Mohd Sharif. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. (2019) [Student Project] (Unpublished)

Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. (2008) [Student Project] (Unpublished)

Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh. (2011) [Student Project] (Unpublished)

The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. (2006) [Student Project] (Unpublished)

Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) [Student Project]

"Understanding retail layout: a case study at Agrobazaar Rakyat 1Malaysia Simpang Renggam, Johor" / Hamizah Mohd Sanif. (2018) [Student Project] (Unpublished)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. (2009) [Student Project] (Unpublished)

Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. (2013) [Student Project] (Unpublished)

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. (2019) [Student Project] (Unpublished)

The optimizing Ar-Rahnu service for the growth of achievement at Bank Rakyat Senawang Branch / Nur Ain Mohd Sazali. (2011) [Student Project] (Unpublished)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Factors affecting custoemrs’ purchase intention towards hotels online booking system / Nur Shafawati Mohd Shaharudin and Amalina Ismail. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

A study on the effect of hotel technology in hotel operation / Intan Azfarini Mohd Sidek and Nur Fazira Mohd Hanafiah. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on factors influencing the spending behavior of credit card holders in Kota Kinabalu, Sabah / Marziah Mohd Sophian. (2014) [Student Project] (Submitted)

A study on public awareness towards the smart consumer campaign by the Ministry of Domestic Trade and Consumer Affairs (MDTCA) in Tuaran, Kota Kinabalu / Massunarty Mohd Sophian. (2006) [Student Project] (Submitted)

Purchase of halal food through online applications: a case study among UiTM Dungun students / Nur Najwa Faryhah Mohd Suhaimi. (2022) [Student Project] (Submitted)

Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. (2020) [Student Project] (Unpublished)

Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. (2006) [Student Project] (Unpublished)

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. (2009) [Student Project] (Unpublished)

Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. (2007) [Student Project] (Unpublished)

Patronage factors of Tabung Haji among Muslim community in Kampung Gajah, Perak / Nurul Khairoh Mohd Yasir @ Mohd Nasir. (2021) [Student Project] (Submitted)

A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan. (2006) [Student Project] (Unpublished)

Purchasing behavior UiTM students (Sabah branch) on shampoo / Dg Zuraidyah Mohd Yunus. (2007) [Student Project] (Submitted)

Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus. (2015) [Student Project] (Unpublished)

Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof. (2011) [Student Project] (Unpublished)

Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof. (2016) [Student Project] (Unpublished)

A study on customer satisfaction toward services provided by Employees Provident Fund Social Security Training Institute (ESSET) / Yusmaliza Mohd Yusof. (2002) [Student Project] (Submitted)

Prototype design of mobile learning application of operating system course based on students' preferred learning style / Nor Hanani Mohd Yusoff. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Demographic profile of consumer preference towards kaduk pesto / Norfaqihah Mohd Yusoff and Anis Hazwani Alam. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Impact of age differences on shopping mall behaviour / Nur Liyana Mohd Yusoff. (2016) [Student Project] (Unpublished)

Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. (2018) [Student Project] (Unpublished)

Factors affecting the housing price in Malaysia / Nor Farahanis Nadia Mohd Yusop. (2018) [Student Project] (Submitted)

The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. (2014) Journal of Information and Knowledge Management (JIKM), 4 (1). pp. 151-170. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337

Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin. (2022) [Student Project] (Unpublished)

Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon. (2018) [Student Project] (Unpublished)

Factor determine employee work life balance at SACC CONVEC Sdn Bhd / Nurain Mohd Zainuddin. (2015) [Student Project] (Unpublished)

A study on relationship of perceived trustworthiness, demographic factors and behavioral intention in using mobile banking services among mobile bank users from selected banking institutions in Klang Valley, Malaysia / Wan Noorhayatie Mohd Zainuddin. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors influencing people to consume home-cooked meals during COVID-19 in Malaysia / Nurul Farihah Mohd Zainy. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki. (2005) Degree thesis, thesis, Universiti Teknologi MARA.

Fuzzy conjoint analysis to investigate the users’ perceptions towards credit card / Nurin Syazwina Mohd Zawawi. (2021) [Student Project] (Unpublished)

Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. (2008) [Student Project] (Unpublished)

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. (2018) [Student Project] (Unpublished)

A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) [Student Project] (Unpublished)

A study on customer retention towards food shop no. 6 at Kolej Nilam, Universiti Teknologi MARA Pulau Pinang / Mohd. Azli Mat Dris. (2014) [Student Project] (Unpublished)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. (2014) [Student Project] (Unpublished)

Defining quality customer service competencies: a case study in Agensi Khiron Takaful Nasional Sdn Bhd / Siti Norhafizee Mohd Khapid. (2005) [Student Project] (Submitted)

Strategic service enhancement towards customer satisfaction in Maybank Simpang Kuala / Rafiza Mohd. Radzi ... [et al.]. (2015) [Student Project] (Submitted)

A study on Indocafe market profile in Kota Kinabalu, Sabah / Abdul Aziz Shah Mohd. Sewan. (2007) [Student Project] (Submitted)

Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. (2010) [Research Reports] (Unpublished)

Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

To study the level of customer satisfaction towards public counter service / Prudence James Mojuntin and Nur Zahira Muksin. (2011) [Student Project] (Unpublished)

The conceptual idea of recycling used cooking oil mobile application: A recommendation for environment sustainability / Mudiana Mokhsin … [et al.]. (2020) Borneo Akademika, 4 (3): 2. pp. 9-18. ISSN 2462-1641

The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad. (2020) Advances in Business Research International Journal, 6 (2). pp. 133-143. ISSN (e-ISSN) 2462-1838

A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer. (2007) [Student Project] (Submitted)

Community attitudes and perception on conserving the water quality status in Inanam: Likas River Basin, Kota Kinabalu, Sabah / Florrissa Florist Mosiun. (2017) [Student Project] (Submitted)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az. (2018) [Student Project] (Unpublished)

Factors influencing consumer behaviour on purchasing fast food / Faiezah Diyanah Mualasan. (2019) [Student Project] (Unpublished)

Consumer preference towards local and foreign electrical product / Jefferson Joel and Stanniforth Schenker. (2013) [Student Project] (Submitted)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Determinants of customer relationship as mediating effect on service quality and customer loyalty: a case study Takaful Ikhlas / Azim Izzuddin Muhamad...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 29. ISBN 9789670314563

The perceived characteristics that influence on intention to use LED lighting in residential market / Nor Atiqah Muhamad. (2016) [Student Project] (Unpublished)

The significant factors influencing landscape satisfaction among residents towards home garden landscape in Puchong, Selangor / Siti Nor Nadrah Muhamad ... [et al.]. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 25. pp. 259-271. ISSN 2600-8793

Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. (2006) [Student Project] (Unpublished)

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi. (2018) [Student Project] (Unpublished)

The level of consumers awareness on internet banking / Mastura Muhamat. (2011) [Student Project] (Unpublished)

Entrepreneurship : Hi- Jack Technology / Muhammad Faisal Muhamd Apardi ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on SMES propensity in choosing business advisory services: a case in Kota Bharu, Kelantan, Malaysia / Mohd Zainuri Muhammad … [et al.]. (2008) [Research Reports] (Submitted)

The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

Factors influence young adult behaviour in intention to purchase online product and services / Ali Adhwa Muhammad Ali. (2016) [Student Project] (Submitted)

A study on spending behaviour of national higher education fund corporation (PTPTN) borrowers / Abdul Rasyid Muhammad Alwi. (2019) [Student Project] (Unpublished)

A development of conceptual model for defining users’ quality perception in product design / Nur Shahidatul Aina Muhammad Firdaus ... [et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 26-35. ISSN 2682-7840

Students’ perception on electronic food ordering in Kuala Terengganu / Nur Aisyah Syafiqah Muhammad Khairi Sham and Nur Farthiha Mohamad. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Parents’ strategies in promoting healthy eating habits among school-aged children in Dungun / Nur Syalizah Muhammad Nizam and Wan Nurul Izzah Wan Sulong. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Application of fuzzy TOPSIS in selecting the major factor influencing Malaysians’ choice of University (IPTA or IPTS) / Nur Syuhada Muhammat Pazil ... [et al.]. (2018) Journal of Computing Research and Innovation (JCRINN), 3 (2): 2. pp. 10-16. ISSN 2600-8793

Application of fuzzy topsis in selecting the major factor influencing Malaysians’ choice of university (IPTA or IPTS) / Nur Syuhada Muhammat Pazil ... [et al.]. (2018) Journal of Computing Research and Innovation (JCRINN), 3 (2): 2. pp. 10-16. ISSN 2600-8793

A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

A study on the effect of marketing mix elements towards performance of Celcom Axiata Berhad: a case study in Kota Bharu / Rabi’atul’adawiyah Mukhtar. (2015) [Student Project] (Unpublished)

Understanding riba: a case study of Muslim people in Kg Melayu Subang / Nurul Hanis Murad. (2021) [Student Project] (Submitted)

A study on purchasing behavior of UiTM Sabah's students towards bracelet / Vivie Murhizawatie Murkam. (2008) [Student Project] (Submitted)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Customer's evaluation and satisfaction towards TH Hotel Kota Kinabalu / Fazilah Musa. (2015) [Student Project] (Unpublished)

Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 1-15. ISSN 2600-7568

Formulating direct sales customers’ satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa. (2005) Gading Business and Management Journal, 9 (1). pp. 1-25. ISSN 2600-7568

Exploring the role of trust in the satisfaction - loyalty link: empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. (2005) Social and Management Research Journal (SMRJ), 2 (2). pp. 121-133. ISSN 1675-7017

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. (2007) [Student Project] (Unpublished)

Model gelagat pengguna Muslim: analisa perspektif sarjana ekonomi Islam / Mohd Zaid Mustafar dan Mohammad Taqiuddin Mohamad. (2018) e-Journal of Islamic Thought and Understanding (e-JITU), 1 (1). pp. 74-88. ISSN 2006-9617

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa. (2010) [Student Project] (Unpublished)

Factors influence consumer behavior on spending pattern at Al-Ikhsan sport sdn bhd : case study at Jusco Aeon Tebrau, Johor / Nursyuhada Mustafha Kamaruddin. (2013) [Student Project] (Unpublished)

Customer satisfaction towards Tamu KPD : a case study in Kota Kinabalu / Susanna Mustamin. (2016) [Student Project] (Unpublished)

Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. (2002) [Student Project] (Unpublished)

A study on the customer perception towards container haulage service quality provided by Kontena Nasional Berhad Penang branch / Rosyada Mustapa. (2001) [Student Project] (Submitted)

Purchasing behavior of UiTM student ( Sabah branch ) on bun / Ronahlizah Mutang. (2007) [Student Project] (Submitted)

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Influence of celebrity endorsement towards consumer purchase intention: a case study of Jakel Trading Sdn Bhd (Segamat, Johor) / Fattematu Addella Nafis. (2016) [Student Project] (Unpublished)

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. (2006) [Student Project] (Unpublished)

Cultural uncertainty on brand trust of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 16. ISBN 9789671135419

The antecedents of brand experience and its effect on trust and resonance: an empirical study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 17. ISBN 978-967-11354-1-9 (Submitted)

Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 19. ISBN 978-967-11354-1-9 (Submitted)

The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

Customers acceptance toward Grad Cards Malaysia Airlines (MAS) in Kota Kinabalu / Husin Najawi. (2006) [Student Project] (Submitted)

A study on purchasing behavior among UiTM Sabah students (Full Time) towards laptop / Nas Norniza Nasbah. (2007) [Student Project] (Submitted)

A study on the importance of halal certificate on customer's buying decision / Noranas Nasip Serak. (2014) [Student Project] (Unpublished)

Future potential of Plaza Angsana / Julaiyha Nasir. (2005) [Student Project] (Unpublished)

A study on trust in E-commerce transaction by Malaysian consumer / Nor Farah Wahida Nasir and Norisma Shakilla Ismail. (2013) [Student Project] (Unpublished)

Customer loyalty towards Islamic banking products and services of Bank Islam Malaysia Berhad (BIMB) / Atika Farah Nasril. (2013) [Student Project]

Dijkstra’s algorithm in Product Searching System (ProSearch) / Nur Hasni Nasrudin ... [et al.]. (2015) In: International Conference on Computing, Mathematics and Statistics (iCMS2015).

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi. (2007) [Student Project] (Submitted)

A survey on buyers perception towards purchasing products / Zakiyah Nawi. (2013) [Student Project] (Submitted)

The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan. (2018) [Student Project]

The impact of service quality dimensions (SERVQUAL) on customer satisfaction at Tabung Haji Tampin / Nor Asyrani Nekmat and Noor Nadiah Zainal Abidin. (2013) [Student Project] (Unpublished)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies / Ng Tuan-Hock...[et.al]. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-12. ISSN 2590-440X

A study on consumers perception towards Desa's brand image in Kota Kinabalu, Sabah / Marion Megan Nicholas. (2014) [Student Project] (Unpublished)

The customers’ consumption trends on healthy ice cream / Nik Fakrulhazri Nik Hassan ... [et al.]. (2021) Jurnal Intelek, 16 (2): 10. pp. 89-98. ISSN 2682-9223

Customer satisfaction towards Al-Hidayah group’s service rental / Nik Hasnita Nik Ismail. (2009) [Student Project] (Unpublished)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Sustainability of outdoor dining at Jesselton Point Ferry Terminal in Kota Kinabalu, Sabah / Mohd Nadzree Noor Erwanshah. (2012) [Student Project] (Unpublished)

The housing preference for the first time home buyer in Kota Bharu, Kelantan / Norhasliza Noordin. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling. (2020) Insight Journal (IJ), 6 (14). pp. 138-142. ISSN 2600-8564

The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling. (2020) ESTEEM Journal of Social Sciences and Humanities, 5. pp. 1-10. ISSN 2600-7274

The influence of electronic word-of-mouth in social media on consumers' purchase intention / Noor Aishah Noorzali. (2017) [Student Project] (Unpublished)

Parkson club card and its impact on customers retention at Parkson Square One Batu Pahat, Johor / Nor Fazidatul Isnina Nor Azmi. (2017) [Student Project] (Unpublished)

Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) [Student Project] (Unpublished)

Exploring intention of college students to subscribe takaful or insurance scheme in Selangor / Nurul Afiqah Nor Rizal. (2022) [Student Project] (Submitted)

The usage of online databases in academic library: a case study of Perpustakaan Sultan Badlishah (PSB) / Nor Syafikah Nor Shaimi. (2013) [Student Project] (Submitted)

Online shopping: compulsive buying behaviour among Generation Y in Zone C Bandar Puteri Jaya Sungai Petani / Atiqah Azmarina Norazam and Farzana Hamzah. (2018) [Student Project] (Submitted)

Awareness of people in Alor Gajah towards repayment of PTPTN educational loans among graduated students / Nur Azmina Norazmi. (2022) [Student Project] (Submitted)

Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin. (2012) [Student Project] (Unpublished)

Investing in PNB product customer awareness toward Amanah Saham Malaysia / Norazwan Nordin. (2009) [Student Project] (Unpublished)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin. (2015) [Student Project] (Unpublished)

Factors influencing purchase intention of packaged food among adults in Klang Valley, Malaysia / Zahira Aqila Nordin and Teo Swee Sen. (2024) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 16 (2). pp. 131-149. ISSN 1985-8914 , 2590-3837

The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. (2018) [Student Project]

A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan. (2017) [Research Reports] (Unpublished)

Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]. (2015) In: Proceedings of Postgraduate Conference on Global Green Issues (Go Green), 7-8 October 2015, Dewan Kuliah Al-Khawarizmi Universiti Teknologi MARA Cawangan Perak.

A study on the factors affecting the acceptance of internet banking: case study on Seremban area / Nurul Ariffah No’man and Nur Atika Rosli. (2013) [Student Project] (Unpublished)

SOA adoption model for private sector in Malaysia / Nur Hafizah Musa. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

A study on factors influencing the adoption of electronic payment / Nashroy Andryan Nurali. (2014) [Student Project] (Unpublished)

A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] (Unpublished)

The influence of online user-generated content (UGC) information qualities on perceived destination image, perceived travel risk and tourist's behavioural intentions / Muhammad Aliff Asyraff Kamal Nurzaman. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

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Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

An integrative model of consumer's intentions to purchase travel online in Sabah : a case study of nature lodge Kinabatangan / Latipah Omar. (2014) [Student Project] (Unpublished)

Purchasing behavior of UiTM Sabah student on instant noodles / Noor Ahmad Omar. (2006) [Student Project] (Submitted)

Factors that influencing saving behavior among students at USM (Health Campus) at Kubang Kerian / Noor Hafizah Omar. (2013) [Research Reports] (Unpublished)

Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. (2005) [Student Project] (Unpublished)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. (2014) [Student Project] (Unpublished)

Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. (2006) [Student Project] (Unpublished)

Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. (2020) Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

Sabah Credit Corporation customer's understanding towards Bay' Inah credit concept / Antoni Z Ongkudon. (2013) [Student Project] (Submitted)

A study on the level of public satisfaction with the services counter on land application at the Beaufort Assistant Collector Land Revenue / Luzalia Onick @ Pamela. (2012) [Student Project] (Unpublished)

A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. (2015) [Student Project] (Unpublished)

A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman. (2008) [Student Project] (Submitted)

A study on purchasing behaviour of UiTM Sabah's students toward wristwatches / Annel Osyairi Osman. (2006) [Student Project] (Submitted)

The usage of Foodpanda delivery apps among students: an exploratory study / Mohd Najmie Osman, Norhidayah Ali and Azyyati Anuar. (2024) Jurnal Intelek, 19 (1): 5. pp. 46-56. ISSN 2682-9223

Customer purchasing decision: an empirical study among Malaysian hypermarket shoppers / Mohd Najmie Osman...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 35. ISBN 9789670314563

The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak. (2018) Jurnal Intelek, 13 (2). pp. 22-23. ISSN 2682-9223

Buying behavior of working adult towards car / Mohd Ridzuan Osman. (2014) [Student Project] (Submitted)

Working adult buying behaviour toward car / Mohd Ridzuan Osman. (2014) [Student Project] (Unpublished)

A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]. (2019) Insight Journal (IJ), 4 (13). pp. 143-155. ISSN 2600-8564

Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

Examination management systems: A survey of user acceptance level in UiTM cawangan Pulau Pinang / Jamal Othman ... [et al.]. (2018) Journal of Computing Research and Innovation (JCRINN), 3 (1): 6. pp. 46-54. ISSN 2600-8793

A study on the customer acceptance towards TM net music portal / Lokman Othman. (2006) [Student Project] (Unpublished)

Accelerating participation of student entrepreneur through product strategy implemented by Entrepreneurship Centre in UTM / Nor Anizah Othman and Zetty Raihan Mohd Yassin. (2018) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Imparting gestalt essence in identifying user preferences towards interior design / Nur Syatirah Othman, Mohd Nizam Osman and Nor Arzami Othman. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (1). pp. 26-33. ISSN 2600-8793

Consumer purchase intention towards luxury handbag brand: in the case of Coach handbag brand / Nurulsyafiqah Othman. (2014) [Student Project] (Submitted)

Relationship between organizational factors and government policy with customer loyalty: a case study of MBSB / Putri Rabiatuladawiyah Othman and Nurul Huda Awang. (2015) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

The acceptance of gold dinar as a medium of exchange in Kota Bharu / Ummi Ashira Othman. (2013) [Student Project] (Submitted)

A study on precautionary steps in purchasing goods online / Yuhanza Othman... [at al.]. (2019) Insight Journal (IJ), 4 (14). pp. 156-165. ISSN 2600-8564

Technology readiness towards implementation of e-learning: a case study at Terengganu Advanced Technical Institute (TATI) / Zainudin Othman. (2006) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914 ; 2590-3837

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The relationship between supplementary services and customer satisfaction at Intekma Resort & Convention Centre (IRCC) / Siti Nur Ain Pardi. (2014) [Student Project] (Unpublished)

Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail. (2014) [Student Project] (Unpublished)

Factors influencing purchase intention of tourists in selection of travel agency : Kota Kinabalu, Sabah / Adisti Adintya Patar. (2015) [Student Project] (Submitted)

Factors influencing purchase intention in online shopping among female students in UiTM Sabah / Adisti Adintya Patar, Nur Annisa Hamid and Harlinda Bailey. (2014) [Student Project] (Submitted)

A study on customer perception : Mesra convenience store / Rita Paul. (2007) [Student Project] (Submitted)

A study on service quality provided by the youth and sports department, Beaufort leading to customer satisfaction / Vyeroon Paulus. (2013) [Student Project] (Unpublished)

Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)

Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

The impact of Malaysian Cocoa Board (MCB) promotional tools: Advertising, direct marketing and public relation in fostering public awareness towards cocoa consumption / Dk Ashykin Pg Omar Ali Shaiffuddin. (2013) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

A study on customer satisfaction toward customer service provided by "1 Malaysia Clinic Sulaman Central" / Dayangku Nurdiyana Pg Yusop and Nurfarahain Kafli. (2015) [Student Project] (Unpublished)

Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]. (2016) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Sarawak.

The relationship of perceived value and intention to purchase : a children's apparel perspective / Aloysia Thecla Philip. (2014) [Student Project] (Unpublished)

Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius. (2013) [Student Project] (Unpublished)

A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)

Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 71.

Increasing Tokopedia customer loyalty through electronic service quality dimensions with customer trust as intervening / Iqbal Reza Pratama and Alifah Ratnawati. (2022) e-Academia Journal, 11 (2). pp. 160-174. ISSN 2289 - 6589

Influence price discounts and completeness of products against purchasing decisions at the WS Perfume Shop in Bengkulu City / Anggi Josetio Prayoga, Ade Tiara Yulinda and Meilaty Finthariasari. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 86. (Submitted)

A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. (2008) [Student Project] (Unpublished)

Focusing on strengthening consumer protection awareness : a study on the promotional strategy implemented by FOMCA in Kota Kinabalu area / Josie Kay Primus. (2010) [Student Project] (Unpublished)

Tourism event economic impact & customer experience study : Pesta Benak 2011 / Nuraini Putit … [et al.]. (2011) [Research Reports] (Unpublished)

A study on customers satisfaction of stage bus fares and services in Kuching, Sarawak / Jaafar Pyeman ... [et al.]. (2004) [Research Reports] (Unpublished)

R

Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. (2008) [Student Project] (Unpublished)

Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu. (2013) Jurnal Intelek, 8 (1). pp. 43-51. ISSN 2682-9223

The choice of smartphones among young generation / Azira Rahim ... [et al.]. (2020) In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 62-65. ISBN 2716-599X

Understanding customer need: a case study of duta villa housing property / Fatin Zahareez Rahman. (2014) [Student Project] (Unpublished)

Green food products buying behaviour among millennials in Malaysia / Norazlina Rahmat and Norzaidah Ngali. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 36. (Submitted)

Factors influence customers selection criteria towards Islamic Banking / Raja Nurul Akhma Raja Abdullah. (2017) [Student Project] (Unpublished)

A study on complaints related to residential fixed line telephone service provided by Telekom Malaysia within Setapak Exchange / Tengku Badreeshah Raja Hussin. (1996) [Student Project] (Submitted)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Nor Najiha Raja Shurawardi. (2011) [Student Project] (Unpublished)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. (2011) [Student Project] (Unpublished)

A Study on Factors Influencing the customers’ acceptance towards ArRahnu Scheme / Raja Syarifah Raja Yusoff. (2011) [Student Project] (Unpublished)

Intention to eat traditional food among UiTM Cawangan Terengganu, Kampus Dungun students / Mohammad Nuruddin Ramlan and Puteri Nur Athirah Ghazali. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine. (2014) [Student Project] (Unpublished)

Factors that contributing on the consumer preference of choosing hybrid cars: a case study of MBSA Automotive Sdn Bhd (Mercedes Benz Malacca) / Fatimah Syahirah Ramlee. (2017) [Student Project] (Unpublished)

The image of librarian: an investigation on the perception among Bachelor Administration (BAS) students UiTM Kedah / Nurul Mardiyah Ramlee. (2010) [Student Project] (Submitted)

The study on store loyalty at Aeon Seberang Perai City grocery department / Azrul Kamal Ramli. (2013) [Student Project] (Unpublished)

Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. (2007) [Student Project] (Unpublished)

A study on customer’s satisfaction of shop lot projects by PKNP in Kuantan area / Noor Affeeda Ramli. (1998) [Student Project] (Submitted)

Student satisfaction toward food service cafeteria among university student in UiTM Perlis / Nor Asikin Ramli. (2020) [Student Project] (Unpublished)

The perception of local communities towards hotel developments in Malaysia Islands / Nur Amalina Amira Ramli and Nurul Fatrah Aidah Zulkifli. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The study on listeners satisfaction towards the segments offered by Radio Malaysia Kelantan / Sarimah Ramli. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. (2006) [Student Project] (Unpublished)

Factor contributing to customer’s airline selection at Suka Jaya Travel and Tours Sdn. Bhd (SJTT) / Noor Ashikin Ramlle. (2017) [Student Project] (Unpublished)

Factor that affect customer purchasing behavior on insurance-study via online / Siti Noor Alliah Ramlli. (2017) [Student Project] (Unpublished)

Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Johor.

Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly. (2013) [Student Project] (Unpublished)

The impacts of Electronics Word of Mouth (e-WOM) towards consumer purchasing decisions in Bandaraya Melaka / Siti Nasuha Rashid. (2017) [Student Project] (Submitted)

The concern on halal food status catered to muslim consumers / Nur Adiba Rashidan and Fairuz Khalili. (2017) [Student Project] (Unpublished)

Parents’ awareness towards television food advertising that affect their children’s behavior and health / Dina Iffarina Rasidin and Nurul Syafiqah Aliah Suhaili. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. (2017) [Student Project] (Unpublished)

Purchase intention of street food among Malaysian / Muhammad Syahiir Rayme and Siti Aisyah Abd Halim. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

Impact of inflation on consumers’ spending pattern / Jelani Razali, Nurhani Aba Ibrahim and Khalik Ibrahim. (2010) [Research Reports] (Submitted)

The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim. (2013) [Student Project] (Unpublished)

Factors affecting consumer's willingness to choose Islamic mortgage product / Nursyafeza Razali. (2018) [Student Project] (Submitted)

The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. (2014) [Student Project] (Unpublished)

Perceived image of Malaysian cuisine among students of UiTM Terengganu Branch, Campus Dungun / Aimi Sofia Razlan and Muhammad Imran Ismail. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The impact of jay-customer behaviors on food rider job stress: the moderating of social support, real-time employee feedback usage, and employee engagement / Nursyuhada Munirah Redzuan. (2023) Masters thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Factors influencing purchase intention of smartphone among youth adult based on brand equity perspective / Renie Rezeman. (2014) [Student Project] (Unpublished)

The study of competitive advantage of Allianze University College of Medical Sciences (AUCMS) / Kairulbariah Rezoyan and Rosliza Abdul Rahman. (2015) [Student Project] (Submitted)

The effect of co-creation on relationship quality: the role of outcome quality / Kurnia Endah Riana ... [et al.]. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 10. pp. 250-282. ISSN 2550-1631

Conceptual framework on understanding the behavioural intention and usage of indonesian tourists in relation to the digital payment system: an analysis of UTAUT2 / Muhammad Zainul Ridho, Faiz Izwan Anuar and Nur Alissya Nazri. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 419-431. ISSN 1985-8914 ; 2590-3837

Usage of Sultan Badlishah Library resources among Bachelor Administrative Science students of UiTM Kedah / Siti Hafizah Ridzuan. (2010) [Student Project] (Submitted)

Food hygiene awareness: knowledge, attitude and practice among outsourcing food handlers at Hospital Universiti Sains Malaysia Kubang Kerian, Kelantan / Nur Hidayu Rifin and Sharifah Nuradilah Syed Marzuky. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The service quality of the nursing services at Sibu Hospital, Sarawak / Tracy Tumay Rigar and Patricia Saga. (2013) [Student Project] (Unpublished)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) [Student Project] (Unpublished)

The study of the consumer purchase intention of North Borneo University College (NBUC) through the social media used, Facebook / Vegayalin Celorince Robert. (2016) [Student Project] (Submitted)

Purchasing behavior of UiTM students Sabah branch on high heels / Noor Hanis Rodin. (2007) [Student Project] (Submitted)

Driver and inhibitor of organic food adoption: A study on Indonesian consumers / Whony Rofianto. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 83.

Factors influencing younger generation satisfaction as the consumers of food truck in Terengganu / Nurfarzana Athirah Rohaizad and Intan Liana Ibrahim. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors that drive the consumers purchase decision of KPJ Healthcare / Syakirah Rohayudin. (2017) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's on mineral water / Zurinah Ronsen. (2008) [Student Project] (Submitted)

Food hygiene practices among street food handlers / Nur Hafizah Rosedi & Siti Aishah Rodzi. (2017) [Student Project] (Unpublished)

A study on the relationship between customer satisfaction and service level among ASNB agents at Seremban / Nurul Fazareen Roseli. (2009) [Student Project] (Unpublished)

Evaluating trust in mobile banking using DeLone and McLean information systems (IS) success model / Nur Rasyina Rosely. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on customer awareness and perception toward hydroponics’ / Zaira Mohd Rosilan. (2009) [Student Project] (Unpublished)

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] (Unpublished)

The determinant of hotel quality service toward customer satisfaction : a study at Hotel UiTM Dungun / Mohamed Irfan Roslan. (2014) [Student Project] (Unpublished)

A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. (2016) In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. (2012) [Student Project] (Unpublished)

A study on customer relationship management influences customer's brand preferences in hotel industry / Nur Azlinda Rosli. (2017) [Student Project]

Factor that influence customer's preference towards choosing theme park at Hello Kitty Town and Thomas Town Puteri Harbour/ Qistina Rosli. (2018) Industrial Training. Faculty of Business Administration, Segamat. (Unpublished)

Factor that influencing customers preference / Qistina Rosli. (2018) Industrial Training. Bachelor Of Business Administrations (HONS) Marketing, Segamat, Johor.

Preferences factors of the customers by choosing Sanrio Hello Kitty Town and Thomas Town at Puteri Harbour from management perspective / Qistina Rosli. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor.

Social networking sites usage trends among generation Y on mobile / Rosadilla Rosli. (2015) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. (2012) [Student Project] (Unpublished)

A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. (2013) [Student Project] (Unpublished)

Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly. (2018) Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. (2018) [Student Project] (Unpublished)

Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)

The factors of non-Muslim consumers selection towards bank: a case study of Bank Islam Malaysia Berhad / Zuhaila Haji Rubani. (2014) [Student Project] (Unpublished)

A study on customer service at Tabung Haji counter / Haizan Runsah. (1999) [Student Project] (Submitted)

Factor that contributes in consumer selection toward non-food halal products among IPTA students : the case of Universiti Teknologi MARA, Sabah / Mohd Alfielan Ruslan. (2014) [Student Project] (Unpublished)

The service quality of public bus in Kota Kinabalu towards the customers satisfaction level: focusing on Sepanggar - Kota Kinabalu routes / Muhammad Asyraaf Ruslan and Nur Liyana Najwa Mohd Azuan. (2015) [Student Project] (Unpublished)

A structural determinants of customer satisfaction on Residence Resort Paka, Terengganu / Norizan Rusli. (1998) [Student Project] (Submitted)

Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor. (2017) [Student Project] (Unpublished)

Factors that influence Gen Y loyalty towards mobile internet service provider (MISP) in parliament Sungai Petani, Kedah / Muhd Syafiq Rusnan. (2018) [Student Project] (Submitted)

Spending habits among undergraduates student in Universiti Teknologi MARA (UiTM) Samarahan 2 / Nur Fatin Amira Ruzani. (2018) [Student Project] (Unpublished)

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A study on customer satisfaction on services provided by Kota Kinabalu Industrial Park / Noor Baizurah S. Abdullah. (2010) [Student Project] (Unpublished)

The purchasing behavior of UiTM students on hair gel / Mohd Nizam S. Ashraff. (2007) [Student Project] (Submitted)

A study on consumer satisfaction towards service quality provided by Open University Malaysia (OUM) / Nazira S. Ashraff. (2012) [Student Project] (Unpublished)

The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]. (2010) [Research Reports] (Unpublished)

The impact of supplementary service towards customer satisfaction / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 43-45. ISBN 2716-599X (Submitted)

The impacts of negative online reviews on business reputation / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 40-42. ISBN 2716-599X

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

A study on factors of selecting smartphones of the Tabika Kemas teachers in Lahad Datu / Juliannie Sabdurani. (2015) [Student Project] (Unpublished)

Factors influencing the consumer purchase behavior / Dr. Sarah Sabir Ahmad, Dr. Azfahanee Zakaria and Dr. Mhd Azmin Mat Seman. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 11-12. ISBN 2716-599X

The role of social media in purchase decision making / Norazidah Sabli. (2016) [Student Project] (Unpublished)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sarawak.

A study on building listeners loyalty towards radio station : Suria FM Sabah / Noor Syazwani Sadinin. (2012) [Student Project] (Submitted)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira. (2021) Journal of Emerging Economies & Islamic Research, 9 (2). pp. 102-117. ISSN (e-ISSN): 2289-2559

The influence of visual merchandising on consumer impulse buying behaviour in hypermarkets with the mediating role of consumer self-control / Norshahniza Sahari. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Intention to use Online Food Delivery (OFD) service among student in University Technology MARA Dungun Campus / Nurul Syazwani Sahidi and Nuraina Syazana Mohd Shukri @ Alias. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Parents’ perception toward the effect of the gadget usage among children / Nur Sahniza Sahmat and Nurul Syamimi Jainol. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) [Student Project] (Unpublished)

The determinants of consumer's willingness to boycott surrogate product / Muhamad Fahmi Sahruddin. (2018) [Student Project] (Submitted)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

A study on the purchasing behavior among UiTM Sabah, Kota Kinabalu campus student on handphone / Rozanizah Said. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Creating brand loyalty by engaging brand communities through event marketing / Suriyati Said. (2012) [Student Project] (Unpublished)

Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. (2018) [Student Project] (Unpublished)

Customers’ satisfaction towards Penang International Airport Services / Nasirah Saidin, Nazatul Nadhirah Nazarudin and Wan Nursyahidatul Husna Mohd Noor. (2016) [Student Project] (Unpublished)

A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. (2015) [Student Project] (Unpublished)

Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian National carmakers / Zainil Hanim Saidin … [et al.]. (2016) ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 78-89. ISSN 2289-2125

The satisfaction level of public towards public service delivery in Urban Transformation Centre (UTC) Kota Kinabalu / Nurul Asifa Saini and Munawarah Rasib. (2016) [Student Project] (Unpublished)

The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar. (2014) [Student Project] (Unpublished)

A study of customer satisfaction toward Poslaju Counter Service : a study at Kota Kinabalu Poslaju Center / Sawalih Salamat. (2008) [Student Project] (Submitted)

The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. (2007) [Student Project] (Unpublished)

Behavioral intention towards mobile banking / Intan Syazwani Saleh. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Accessing factor influencing customers to use food delivery services / Najihah Salehan. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Customer’s satisfaction towards online shopping: A case study among university’s students / Khairil Aiman Faris Salim ... [et al.]. (2021) In: E-Proceeding 8th International Conference on Public Policy and Social Science (ICoPS) 2021, 27 Oktober 2021.

Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh. (2017) [Student Project] (Unpublished)

Children's perception on gaming technology / Khairiyah Salleh. (2013) [Student Project] (Unpublished)

Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh. (2009) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Perceived usefulness, perceived playfulness, perceived price, and rerceived ease of use affecting purchase intention of online music in Malaysia / Rezashah Mohd Salleh, Mohd Hareth Seth and Nur Hidayah Abdullah. (2022) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

A study on disabled people perceptions on service quality provided by The Industrial Training Center And Rehabilitation (PLPP) / Salmah Salman...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The influence of organizational justice and demographic variables on employee willingness to engage in customer oriented behaviour / Sarminah Samad and Zaini Abdullah. (2007) Gading Journal for the Social Sciences, 11 (01). pp. 71-84. ISSN 2600-7568

Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. (2014) [Student Project] (Unpublished)

A survey of characteristics affecting consumer behavior in relation to minimizing plastic bag usage in the area of Kota Kinabalu / Siti Norasikin Saman. (2010) [Student Project] (Submitted)

Consumer’s motivations to used self service kiosk in fast food restaurant/ Harnidah Samengon. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 460-473. ISSN 1985-8914 ; 2590-3837

Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

Factors affecting customers loyalty towards Islamic banks (Bank Islam and Maybank Islamic) in Muar / Nurfaizah Hani Samsuddin. (2017) [Student Project] (Unpublished)

Factor influence Muslim guest satisfaction on Shariah compliant hotel / Siti Fatihah Samsuddin. (2020) [Student Project]

Alternative approaches in handling food waste in hotel industry / Zainab Samsuddin and Nur Alyaa Mastura Zainal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on students perfumes preferrences in UiTM Sabah / Eldalena Samsudin, Emelia Emaran and Mohd Shahiezzan Sabdin. (2010) [Student Project] (Submitted)

Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin. (2001) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The factor that impact of servqual on customer satisfaction toward tenants at PNB commercial's shopping mall / Noor Syafiqah Samsudin. (2018) [Student Project] (Unpublished)

A study on customer satisfaction towards voicemail service offered by Telekom Malaysia / Nor Azlina Samsudin. (2000) [Student Project] (Submitted)

The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. (2016) In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. (2009) [Student Project] (Unpublished)

A study on the impact on the increase of fuel prices towards household expenditure on petrol consumption for private vehicle usage / Lucy Samuel. (2008) [Student Project] (Submitted)

Factors affecting decision-making process in consumer purchasing behavior: case study Karamunsing Shopping Complex / Irene Samuel @ Liansim. (2012) [Student Project] (Unpublished)

Survey on squatters perception towards Selangor State Development Corporation to reduce the squatter problem and enhancing their living standards in Klang Valley / Ahdiah Sangit. (2000) [Student Project] (Submitted)

Purchasing objective and behaviour of female Telekom Malaysia's staff in Kota Kinabalu on lipstick / Norsiah Santong. (2006) [Student Project] (Submitted)

Customers perceptions on the Land Dealings Electronic Submission System (LADESS) at Sabah Lands and Surveys Department in Kota Kinabalu / Norharyani Sanusi. (2012) [Student Project] (Unpublished)

Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. (2015) [Student Project] (Unpublished)

A study on customer perception and buying trend at Kedai Mesra, PETRONAS Dagangan Berhad / Marjidi Sapawi. (2003) [Student Project] (Unpublished)

Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai. (2012) [Student Project] (Unpublished)

Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. (2015) [Student Project] (Unpublished)

Trust and confidence towards the public sector : Investigating the level of transparency in public sector organization in Kota Kinabalu / Nurfarhana Sapli and Siti Asmah Dullah. (2015) [Student Project] (Unpublished)

Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. (2014) [Student Project] (Unpublished)

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

Factors affecting tourist revisit intention to Sunway Lagoon Theme Park / Sofia Sarmimi Saripin & Victoria Asong Stephen. (2018) [Student Project] (Unpublished)

A study on fisherman satisfaction toward service quality in Lembaga Kemajuan Ikan Malaysia (LKIM) Dungun, Terengganu, Malaysia / Nurul Azwan Saruni. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar. (2015) [Student Project] (Unpublished)

The effects of COVID-19 pandemic towards consumer behavior: a case study in Pasir Mas, Kelantan / Nurul Amirah Saupi. (2022) [Student Project] (Submitted)

User satisfaction with service quality at Perpustakaan Sultan Badlishah, UiTM Kedah / Syarifah Hazwani Sayed Baharudin. (2011) [Student Project] (Submitted)

Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan. (2015) [Student Project] (Unpublished)

Perceptions and behavioural intentions on airline safety among degree students after flight tragedies / Norita Mina Seli. (2015) [Student Project] (Unpublished)

Factors affecting the acceptance of online food delivery in Malaysia / Muhammad Amin Hisyamuddin Seman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Behavioural intention in preserving water quality level among villagers along Inanam - Likas River Basin (ILRB), Kota Kinabalu, Sabah / Umi Zubaidah Seterik. (2018) [Student Project] (Submitted)

The study on the effectiveness on programs that implemented by Syarikat Bekalan Air Selangor (SYABAS) to maintain customer awareness / Norhafiza Shaari. (2009) [Student Project] (Unpublished)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

The effect of promotional mix toward customer purchase intention: Toshaco Sales & Services (TM Authorized Reseller) / Shazmira Shafe'ai. (2017) [Student Project] (Unpublished)

The efficiency of Keratapi Tanah Melayu Berhad Komuter (KTMB) provide their services and passenger’s satisfaction level in Kuala Lumpur / Fatimah Shafiee, Nur Erny Nabilla Rosian and Siti Zubaidah Mohd Yusof. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Determinants that influence customer of Bank Rakyat in selecting Islamic banking / Muhammad Syafiq Shahar. (2011) [Student Project] (Unpublished)

A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani. (2015) [Student Project] (Unpublished)

Examining the relationship between appropriateness, aggregate, and disposition of consumer review towards online purchasing decisions / Nur Diyana Shaharuddin and Syed Hasif Emir Syed Ahmad Razali. (2022) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Analysis on Malaysians’ consumers acceptance towards organic banana in Malaysia / Muhammad Naim Shaharudin and Nor Amalina Ismail. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 96.

The rise of online purchases during the pandemic COVID-19: factors influencing youth purchase behaviour in Negeri Sembilan / Syahiratul Nisa Shahazlan and Nur Amira Amirudin. (2022) [Student Project] (Unpublished)

A study on the factors that influence customer awareness on canopy business : a case of nor canopy / Shahrul Syazwan Shahlan. (2017) [Student Project] (Unpublished)

Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished)

Influences of visitors motivation on decision making: A case study on Petrosains Discovery Centre / Noor Suziera Shakri. (2014) Industrial Training. Bachelor of Science (Hons) Statistics, Kota Bharu. (Unpublished)

Investigating the impact of online shopping convenience factors on behavioral intention: a study of UiTM Kota Samarahan Campus 1 / Nurul Affidzan Shamsudin. (2016) [Student Project] (Unpublished)

Air Asia customer services / Muhammad Syafiq Shamsulnidza … [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. (2016) [Student Project] (Unpublished)

Association rules for purchase dependency of grocery items / S.Sarifah Radiah Shariff, Zurriyati Bakri and Pa'ezah Hamzah. (2016) Social and Management Research Journal (SMRJ), 13 (2): 5. pp. 61-79. ISSN 1675-7017

A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

A study on the residents satisfaction towards the apartment unit developed by Syarikat Perumahan Negara Berhad (SPNB): a case study in Tuaran Impian Apartment Tuaran / Evie Fitriawaty Sharifudin and Hazaria Hrovie Midir. (2015) [Student Project] (Unpublished)

Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Consumer’s behavior towards credit card usage in Kota Bharu / Syarah Raidah Shazula. (2012) [Student Project] (Submitted)

Customer perception towards Canon digital camera / Sheikh Shafizal Sheikh Ilman. (2010) [Student Project] (Unpublished)

Factors influencing customer's intention to purchase organic product/ Nadiah Shihnan. (2018) [Student Project] (Unpublished)

A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Consumer satisfaction toward online shopping among students at UiTM Seremban / Shikh Muhammad Norhisham Shikh Hassan. (2017) [Student Project] (Unpublished)

The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] (Unpublished)

A study on service quality toward the customers’ satisfaction at Mahkota Medical Centre Melaka / Muhammad Haziq Shuhaimi, Noor Aini Mohd Shafia and Nur Syuhadah Abdul Rahim. (2014) [Student Project] (Unpublished)

The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Relationship between brand equity and consumer purchase decision: a case of an international brand of footwear / Fadilah Siali ... [et al.]. (2016) International Journal of Service Management and Sustainability (IJSMS), 1 (1): 5. pp. 58-75. ISSN 2550-1569

Students' acceptance and use of e-learning tool: a case study on the use of Edmodo at Kolej Professional Mara Seri Iskandar / Noor Faizah Sidek. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) [Student Project] (Unpublished)

Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. (2018) [Student Project] (Unpublished)

A study on consumers pattern of spending after the price increase in consumer products (Labuan) / Evelyn Simon Kinajil. (2008) [Student Project] (Submitted)

The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas. (2013) [Student Project] (Submitted)

Students' green perception and behavior / Siti Norashikin Bashirun ... [et al.]. (2016) Malaysian Journal of Sustainable Environment (MySE), 1. pp. 39-49. ISSN 0128-326X

TikTok influencers’ credibility and its impact on local cosmetic purchase intention / Bernadine Adel Sitorus, Sylvia Nabila Azwa Ambad and Cynthia Robert Dawayan. (2024) Jurnal Intelek, 19 (2): 10. pp. 121-132. ISSN 2682-9223

The factor of customer satisfaction in banking sector: a case study in Maybank Terengganu / Noor Zahira Sobarudin. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Case Study : Mydin Mohamed Holdings Berhad / Athirah Sohaime. (2021) [Entrepreneurship Project] (Unpublished)

Purchasing behaviour of UiTM Sabah student on toothpaste / Walter Augustine Soludin. (2007) [Student Project] (Submitted)

To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]. (2020) Management and Accounting Review (MAR), 19 (3): 1. pp. 1-23. ISSN 2550-1895

A study on the market opportunities of setting up a branch in Tanjung Malim for secondary school students / Yuana Sopian. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Consumer buying behavior on online purchasing for the students of Universiti Teknologi MARA, Kota Samarahan, Sarawak/ Sebert Hollistini Stanley. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

A study to explore the factors that can motivate public in Kota Kinabalu to patronize bank Muamalat's Ar-Rahnu / Judy Stephen @ Anntennett. (2014) [Student Project] (Submitted)

The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok. (2000) [Student Project] (Unpublished)

Electronic word of mouth and customer buying behavior: Lazada / Fakhrul Razi Suaip. (2016) [Student Project] (Submitted)

A study on eating candy habit among UiTM Sabah students / Siti Roshaidah Suhailen. (2008) [Student Project] (Submitted)

A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi. (2006) [Student Project] (Unpublished)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi. (2018) [Student Project] (Unpublished)

Case Study : Kemudi Timur Elektronik Sdn Bhd / Suzainiwati Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] (Unpublished)

A research on purchasing behavior of UiTM Sabah student on ball pen / Wilbur M Suinggi. (2008) [Student Project] (Submitted)

Factors that contribute the satisfactions among consumer towards the water supply in Merbok, Kedah / Nor Azira Sukarnor and Nurul Nabila Zainol. (2018) [Student Project] (Submitted)

Case Study : Sinar Saujana Hiasan Lampu Enterprise / Muhamad Alif Sukeri. (2021) [Entrepreneurship Project] (Unpublished)

Consumer purchase intention towards natural product: the important factor in purchase intention/ Fakhrul Amirul Sulaiman. (2018) [Student Project]

The factors that influence the communities to participate in the co-operative / Nurul Ain Sulaiman. (2011) [Student Project] (Unpublished)

Taxonomy of mobile phone usage among Malay population in Segamat / Shaifudin Sulaiman ... [et al.]. (2014) [Student Project] (Unpublished)

Trust-inducing interface on halal portal from user's perspective / Syahida Sulaiman. (2008) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Consumers perceptions in product quality and the buying decision in the electrical and electronics products in Kota Kinabalu, Sabah / Jumarni Sule. (2012) [Student Project] (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. (2008) [Student Project] (Unpublished)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) [Student Project] (Unpublished)

A study on the customers’ satisfaction on the Celcom GSM services / Jimali Sunang. (1998) [Student Project] (Submitted)

Relationship between customer satisfaction with perceived quality and attitudinal loyalty / Shuqran Hafiz Supardi. (2017) [Student Project] (Unpublished)

Factors affecting customer's decision in using Tabung Haji ATM services: a case study in Tabung Haji headquarter, Kuala Lumpur / Sulisa Supardi. (2017) [Student Project] (Unpublished)

Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. (2009) [Student Project] (Unpublished)

The comparison of footwear at each level of intensity during babrbell back squat among weightlifters / Nor Ajlaa Najwa Swandi. (2018) [Student Project] (Unpublished)

Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The factors that lead to customer satisfaction towards online banking services among the students in University of Science Malaysia (USM), Penang / Syifa Nabiha Syamsul Faiz and Nur Izzati Othman. (2019) [Student Project] (Unpublished)

The descriptive study of service quality on customer satisfaction in Matrade Exhibition & Convention Centre (MECC): an empirical study through servqual/ Syed Muhamad Naufal Syed Abdul Ghani. (2018) [Student Project]

Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. (2018) [Student Project] (Unpublished)

A study on consumers adoption of cool Citrus Listerine in Kota Kinabalu, Sabah / Sharifah Nurafizah Syed Annuar. (2006) [Student Project] (Submitted)

Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. (2015) [Student Project] (Unpublished)

A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Customers preferences in selecting Islamic banking a case study in Selangor area / Syed Adib Aiman Syed Jaafar. (2014) [Student Project] (Unpublished)

Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] (Unpublished)

Factors influencing consumer (B2C) to purchase car engine oil: a case of Petronas Dagangan Berhad / Syed Mhd Izaq Aiman Syed Mhd Hanafiah. (2014) [Student Project] (Unpublished)

Consumer preferences to buy a house at Kota Bharu,Kelantan / Syarifah Hanis Syed Mohd. (2012) [Student Project] (Unpublished)

Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan. (2017) [Student Project] (Unpublished)

Customer attitude towards Proton car: in the case of new Proton Saga / Syed Adib Syed Sallehuddin. (2017) [Student Project] (Unpublished)

Experience quality and visitor satisfaction at water theme park / Syed Mohd Naim Syed Wahid. (2017) [Student Project] (Unpublished)

A study on factors that influence the participation of bumiputera and non bumiputera within Kuala Lumpur toward investing in ASW 2020 scheme / Sharifah Zuliana Syed Zuber. (1999) [Student Project] (Submitted)

T

Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. (2011) [Research Reports] (Unpublished)

Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. (2020) [Student Project] (Unpublished)

Consumer tribunal : urban dwellers awareness in Kota Kinabalu / Nora Idah Takedir and Ather Mausi. (2013) [Student Project] (Unpublished)

Young consumer awareness towards food safety practices among vendors in street food / Azza Nadirah Talib @ Ariffin and Shafira Mat Saad. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the factors that influence the purchasing decision of nutritional supplement products among degree students in UiTM Sabah / Nurul Fazlinda Talip. (2015) [Student Project] (Unpublished)

Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

Spending pattern of credit card users in Kota Kinabalu / Easter @ Esther Olivitt Tamin. (2008) [Student Project] (Submitted)

A study on purchasing behaviour of Maybank Berhad's employees on chocolate / Easter @ Esther Olivitt Tamin. (2007) [Student Project] (Submitted)

The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin. (2014) [Student Project] (Unpublished)

Integrating the norm of activation model and the theory of planned behaviour in predicting consumers’ purchase intention of hybrid cars: the moderating role of environmental knowledge / Nurul Syafiqah Tanwir. (2020) Masters thesis, thesis, Universiti Teknologi MARA.

The relationship between service quality and customer satisfaction towards service counter in National Higher Education Fund Corporation (PTPTN) at Urban Transformation Centre (UTC), Kuching / Agustina Tara. (2018) [Student Project] (Unpublished)

A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. (2015) [Student Project] (Unpublished)

The counterfeit goods conundrum: an analysis of demand situation among Malaysian consumers / Teo Carol Boon Chui and Mohd Zahin Mohd Yusof. (2017) Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 11-19. ISSN 2550-1429

Data envelopment analysis for Malaysia courier services performance and customer satisfaction / Teoh Yeong Kin, Suzanawati Abu Hasan, and Siti Nur Atikah Zahari. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (3). pp. 25-33. ISSN 2600-8793

Factors that affect intention to adopt E-wallet among young adults in Kota Kinabalu, Sabah / Sherllyita Teonny. (2020) [Student Project] (Unpublished)

The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 8-18. ISSN Journal of International Business, Economics and Entrepreneurship (JIBE)

Service delivery and customers’ satisfaction in some selected hotels in Ikeja areas of Lagos state / Tijani Nasiru … [et al.]. (2012) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 4 (3). pp. 1-17. ISSN 1985-8914 , 2590-3837

A study on factors that can influence customers to buy online / Mckeonzie Tinalor. (2014) [Student Project] (Submitted)

Study of consumer acceptance on AITAB (Retail) at RHB Islamic Bank Berhad / Ahmad Jaidi Tokeh. (2011) [Student Project] (Unpublished)

The factors influencing customer satisfaction in online shopping : a case study in UiTM Sabah / Noor Amirah Tompang and Nursyafira Fatini Rizuan. (2016) [Student Project] (Unpublished)

A study on public perception on service quality at Kota Kinabalu State Library / Mohd Zaizam Tompong. (2009) [Student Project] (Unpublished)

A study on consumer’s awareness, attitudes and perceptions towards genetically modified foods/ Melliscent Tony Jilat. (2015) [Student Project] (Unpublished)

Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

Case Study : NJHH LEGACY / Putri Atiqah Izzati Tuan Hishamuddin. (2021) [Entrepreneurship Project] (Unpublished)

The study of perception on islamic banking by non-muslim customers / Tuan Nur Arini Tuan Ibrahim. (2012) [Student Project] (Unpublished)

The causal relationship between hotel restaurant brand attributes, customer brand personality, walk-in customer dining experience, satisfaction and post behaviour intention / Tuan Ahmad Tuan Ismail. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

Bina Puri Construction Sdn Bhd : the issue of Customer Relationship Management (CRM) / Renna Tugon. (2010) [Student Project] (Unpublished)

The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

U

A study on impact of word of mouth on consumer buying decision/ Berandah Unggat. (2015) [Student Project] (Unpublished)

V

Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] (Unpublished)

Customers awareness and perception toward Sarawak handicrafts / Vincent Lian Ngau. (2001) [Student Project] (Unpublished)

Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. (2009) Social and Management Research Journal (SMRJ), 6 (2). pp. 71-81. ISSN 1675-7017

W

Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. (2020) [Student Project] (Unpublished)

The factors that influencing the involvement of Malay society in K Terengganu in using Ar Rahnu scheme at Mu’assasah Ar Rahnu MAIDAM-KPAT / Wan Muhsinah W. Murhdin @ W. Muhsin. (2008) [Student Project] (Unpublished)

Consumers behaviour towards online shopping: factors influencing Jabatan Kemajuan Masyarakat (KEMAS) Kota Samarahan employees to shop online / Ellia Wa. (2018) [Student Project] (Unpublished)

The awareness of purchasing halal food among non-­muslim consumers / Wan Shahrul Aziah Wan Mahamad. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 18-20. ISBN 2716-599X

Pre and post performance : An evaluation on corporatisation of Inland Revenue Board, Malaysia / Nor Hawani Wan Abdul Rahman. (1998) [Student Project] (Unpublished)

The relationship between service quality and customer loyalty at MS Garden Hotel Kuantan, Pahang / Wan Adli Wan Ahmad. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A quantitative study of factors influencing Malaysian students' decision to pursue an information technology master's degree in Malaysia / Wan Muhammad Aqil Wan Harun. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]. (2003) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on consumer awareness and perception of consumer deposit products offer by bank islam Cawangan Kulas/ Syed Mohd Halmi Wan Ismail Edruce. (2007) [Student Project] (Unpublished)

Exploratory study on gaming technology perception by children in rural area / Wan Nor Aina Wan Manso. (2013) [Student Project] (Unpublished)

Prime loyalty-card program: the impacts on behavioral and affective loyalty in property industry a case study of Sime Darby property / Wan Nabilah Wan Mat. (2014) [Student Project]

Factors associated with the usage of mobile technology devices among UiTM English language lecturers / Wan Nazihah Wan Mohamed, Zurina Ismail and Muhammad Saiful Anuar Yusoff. (2016) [Research Reports] (Unpublished)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. (2015) [Student Project] (Unpublished)

Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Yonex / Wan Muhammad Irfan Wan Nazli. (2021) [Entrepreneurship Project] (Submitted)

The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 241. ISBN 9789670314563

The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]. (2011) [Research Reports] (Unpublished)

The relationship between service quality and customer satisfaction at Hospital Tengku Ampuan Afzan / Wan Sarah Safinah Wan Omar. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Enhancing customer experience in information space through perception management strategy / Wan Abdul Hadi Wan Salleh. (2012) Masters thesis, thesis, Universiti Teknologi MARA.

Applying fuzzy analytical hierarchy process to evaluate and select the best car between domestic and imported cars in Malaysia / Wan Nurshazelin Wan Shahidan and Nazatul Nazira Su’if. (2017) Journal of Computing Research and Innovation (JCRINN), 2 (1): 9. pp. 56-63. ISSN 2600-8793

Study on Drivers Of Customer Loyalty In A Retail Store Industry : A Case Study of Parkson Kota Bharu Trade Centre / Wan Nurul Izah Wan Zainuddin. (2012) [Student Project] (Unpublished)