Items where Subject is "Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Number of items at this level: 1019.

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Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi. (2020) Insight Journal (IJ), 6 (22). pp. 226-232. ISSN 2600-8564

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Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana. (2020) Insight Journal (IJ), 6 (28). pp. 277-294. ISSN 2600-8564

Organic rice new product screening: customers preference application / Pensri Jaroenwanit and Supot Deboonmee. (2019) Insight Journal (IJ), 5 (28). pp. 252-265. ISSN 2600-8564

Driver and inhibitor of organic food adoption: a study on Indonesian consumers / Whony Rofianto. (2020) Insight Journal (IJ), 6 (19). pp. 192-198. ISSN 2600-8564

A

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) [Student Project] (Unpublished)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. (2018) [Student Project] (Unpublished)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. (2005) [Student Project] (Unpublished)

The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. (2018) [Student Project] (Unpublished)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. (2007) [Student Project] (Unpublished)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. (2007) [Student Project] (Unpublished)

The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. (2006) [Student Project] (Unpublished)

Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. (2018) [Student Project] (Unpublished)

The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah. (2018) [Student Project] (Unpublished)

Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. (2006) [Student Project] (Unpublished)

Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki. (2019) [Student Project] (Unpublished)

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. (2019) [Student Project] (Unpublished)

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. (2019) [Student Project] (Unpublished)

Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. (2019) [Student Project] (Unpublished)

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. (2019) [Student Project] (Unpublished)

Impact of service quality on customer satisfaction towards increasing payment collection/ Halimatul Saadiah Abdul Razak. (2010) [Student Project] (Unpublished)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Customer perceived satisfaction among foreign broadband user of Maxis Communication Berhad / Ahmira Aznin Ahmad. (2010) [Student Project] (Unpublished)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. (2011) [Student Project] (Unpublished)

Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. (2011) [Student Project] (Unpublished)

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. (2013) [Student Project] (Unpublished)

A study on trust and percieved risk towards Internet Banking Service (IBS) that influence behavioral intentions among Mirian / Dayang Khaziana Abang Khalil. (2012) [Student Project] (Unpublished)

A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid. (2010) [Student Project] (Unpublished)

Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong. (2009) [Student Project] (Unpublished)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad. (2012) [Research Reports] (Unpublished)

A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi. (2014) [Student Project] (Unpublished)

Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. (2015) [Student Project] (Unpublished)

A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. (2014) [Student Project] (Unpublished)

A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman. (2011) [Student Project] (Unpublished)

A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. (2019) [Student Project] (Unpublished)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. (2001) [Student Project] (Unpublished)

Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] (Unpublished)

Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. (2019) [Student Project] (Unpublished)

Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop. (2014) [Student Project] (Unpublished)

Factors that influencing the member’s intention to continue using the i-Akaun (EPF) / Siti Nur Nazmin Abdul Rahim. (2018) [Student Project] (Unpublished)

Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi. (2017) [Student Project] (Unpublished)

Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. (2006) [Student Project] (Unpublished)

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. (2007) [Student Project] (Unpublished)

The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. (2007) [Student Project] (Unpublished)

The factor that influences consumer on patronization of Islamic bank / Norsakinah Abdul Nasir. (2015) [Student Project] (Submitted)

The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. (2013) [Student Project] (Unpublished)

A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. (2004) [Student Project] (Unpublished)

Factors affecting consumer purchase and usage behaviour of social commerce: a case of perishable pastry products / Faradewi Bee A. Rahman. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli. (2013) [Student Project] (Unpublished)

A demographic study towards customer perception with respect to perceived quality at automotive company / Nur Diyana A.Aziz. (2014) [Student Project] (Unpublished)

Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Influencing factors of customer loyalty in the malaysian airline industry using structural equation modelling (SEM) / Haslinda Ab Malek ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 11. pp. 116-128. ISSN 2682-7840

The performance of leased data circuit and digitaline II installation services for corporate, global & government (eastern) customers within Pahang area / Mohd Shamsurizal Ab Rahim Halimi. (1999) [Student Project] (Submitted)

A study on consumer buying behavioural intention toward branded product in Sungai Petani, Kedah / Siti Maznah Ab Rahman and Umi Nabila Sulaiman. (2018) [Student Project] (Submitted)

Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani. (2018) [Student Project]

Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani. (2016) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA.

Consumer preferences on the rice selection in Shah Alam, Malaysia / Nor Hafizah Ab Samat. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The factors influencing consumers' attitude towards online shopping in Kuching, Sarawak / Dayang Hanisah Abang Affendie. (2016) [Student Project] (Unpublished)

A study on consumer’s acceptance towards green banking practices / Nurul Aien Abd Aziz...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 46.

A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]. (2019) Insight Journal (IJ), 5 (13). pp. 109-116. ISSN 2600-8564

A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz. (2008) [Student Project] (Unpublished)

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. (2010) [Student Project] (Unpublished)

Islamic-based hierarchical consumption: guide for Muslim consumer / Basri Abd Ghani, Noraini Ismail and Nor Azira Mohd Radzi. (2019) Jurnal Intelek, 14 (2). pp. 52-57. ISSN 2682-9223

Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. (2018) [Student Project] (Unpublished)

Business Plan : Balung Emas Enterprise / Nurul Husna Abd Kadir ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

A study on the customers’ perception towards the contributions of Ar Rahnu sceme provided by MAIDAM Batu Enam / Noor Fadila Abd Latif. (2012) [Student Project] (Unpublished)

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The relationship of real estate between foreign direct investment, gross domestic product, interest rate and inflation rate in Malaysia / Nurul ‘Izzati Abd Latif. (2013) [Student Project] (Unpublished)

The effect of perceived usefulness, perceived ease of use, perceived risk and reward towards e-wallet usage intention: a moderating role of trust / Akmal Nashren Abd Malik. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

The effect of perceived usefulness, perceived ease of use, trust and perceived risk toward E-wallet usage / Akmal Nashren Abd Malik and Sharifah Nurafizah Syed Annuar. (2019) Insight Journal (IJ), 5 (21). pp. 183-191. ISSN 2600-8564

An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim … [et al.]. (2012) [Research Reports] (Unpublished)

The stages in decision making process that influence customer purchase decision in buying house at Penang : A case study at Taman Pancur Utama Penang / Abd Latif Abd Raman...[et al.]. (2013) [Student Project] (Unpublished)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani. (2018) [Student Project] (Unpublished)

Influencing factors to E-Wallet adoption among generation Z / Siti Nuraisyah Abd Razak ... [et al.]. (2021) In: E-Proceeding 8th International Conference on Public Policy and Social Science (ICoPS) 2021, 27 Oktober 2021.

A study on student’s involvement in extracurricular activities towards student satisfaction: a case study among diploma students in UiTM Kedah / Annisa Ilyana Abd Razak ... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak. (2015) [Student Project] (Unpublished)

The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab. (2017) [Student Project] (Unpublished)

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. (2004) Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

Online shopping orientation among tourism students in UiTM / Diyana Abd. Rohman, Norazuwaaireen Othman and Zafirah Noorsharifuzan. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad. (2006) [Student Project] (Unpublished)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

The influence of customers’ online review to the hotels’ services performance in Malaysia / Amalina Abdul Aziz & Nurul Ain Amiruddin. (2018) [Student Project] (Unpublished)

Customer attitude towards credit card practices study case in Kota Bharu Kelantan / Nadiah Abdul Aziz. (2012) [Student Project] (Unpublished)

Factors anticipated to customer experience / Muhammad Hanif Abdul Gafar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 36. ISBN 9789670314563

Select the most preferable budget hotel in Kuala Perlis by using Fuzzy COPRAS-F method / Nurul Liyana Abdul Ghani. (2021) [Research Reports] (Unpublished)

The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani. (2015) [Student Project] (Unpublished)

Service quality model in determining the factors affecting user satisfaction towards GrabCar Service in Sungai Petani / Muhammad Faris Anuar Abdul Halim and Nurul Amirah Amalia Md Zulpakar. (2019) [Student Project] (Unpublished)

The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim. (2010) [Student Project] (Unpublished)

A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim. (2011) [Student Project] (Unpublished)

Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. (2001) [Student Project] (Unpublished)

A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir. (2004) [Student Project] (Submitted)

Factors that influence UiTM alumni’s attitudes towards PTPTN loan repayment / Maziha Abdul Kadir. (2015) [Student Project] (Unpublished)

Factors affecting customer loyalty on mobile internet subscription among non-resident students in UiTM Kedah / Siti Zahara Abdul Kareem and Noor llie Zuhaili Yahaya. (2018) [Student Project] (Submitted)

Exploring customer knowledge management implementation in customer-centric organizations / Nurdiana Abdul Kuddus. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

A study on the awareness and the acceptance of Islamic pawnshops / Noor Khamisah Abdul Latif, Mohd Jamili Abdul Rahim and Mohd Fazli Mohd Sam. (2005) [Student Project] (Unpublished)

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

A study on service quality towards customer satisfaction: Eastern College of Kota Kinabalu Sabah region / Firdausiah Abdul Momen. (2014) [Student Project] (Unpublished)

A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. (2018) [Student Project] (Unpublished)

Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim. (2000) [Student Project] (Submitted)

Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari. (2018) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 10 (1). pp. 1-15. ISSN 1985-8914 ; 2590-3837

Customer’s perception towards Bay’ Inah personal financing / Mohamad Nazrin Abdul Rahman. (2012) [Student Project] (Unpublished)

Assessing revisit intention to Legoland Malaysia Resort / Nursyamini Nadiah Abdul Rahman, Linda Othman & Sharifah Fadzilah Syed Abdul Aziz. (2017) [Student Project] (Unpublished)

A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Cashless society in campus: student’s usage and level of awareness / Nurul Azwa Abdul Rais ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 6. pp. 58-66. ISSN 2682-7840

A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. (1998) [Student Project] (Submitted)

The influences of background music on dined customer in restaurant / Nuramirah Izni Abdul Razak and Durra Fatanah Abdul Rahim. (2017) [Student Project] (Unpublished)

Relationship between service quality and customer satisfaction in outdoor services activities: a case study of Rentas Adventure Group / Nurul Hasanah Abdul Razak. (2021) [Student Project] (Unpublished)

The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.

Customer satisfaction level through services quality of MARA / Siti Nur Aminah Abdul Razak and Zawiah Mohd Mahidin. (2014) [Student Project] (Unpublished)

The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. (2009) [Student Project] (Unpublished)

Client and staff perception toward federal welfare assistance delivery system at Welfare Department, Ministry Of Women, Family And Community Development / Nor Hayati Abdul Shukor... [et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The distributors satisfaction level towards distribution system / Noor Asyekeen Abdul Talib. (2002) [Student Project] (Unpublished)

Trend of usability and accessibility evaluation method on e-government website / Nur Diyana Abdul Wahab. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Selection of house for purchase decision by using Fuzzy PROMETHEE / Muhammad Salman Abdull Malik. (2021) Degree thesis, thesis, Universiti Teknologi MARA Perlis.

Penentuan kecenderungan tingkah laku pelancong yang berkunjung ke Kota Kinabalu - psikosentrik dan alosentrik / Farzanna Yashera Abdulla ... [et al.]. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Insufficient workforce in executing company's production: a case study of Apple Bakery, Melaka Tengah, Malacca. / Aqilah Abdullah. (2018) [Student Project] (Unpublished)

Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The influence of customers’ attitudes and subjective norms on their intention to buy national cars / Siti Nur Athiqah Abdullah. (2018) [Student Project] (Unpublished)

Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah. (2015) [Student Project] (Unpublished)

A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. (2001) [Student Project] (Unpublished)

Examining the determinants of international brand recognition among Malaysian consumers in Kuala Lumpur / Fatihah Norazami Abdullah...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 32. ISBN 9789670314563

Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. (2013) Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. (2018) [Student Project] (Unpublished)

Behavior of Malaysian iGeneration in purchasing life insurance policy / Nooriha Abdullah … [et al.]. (2018) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 74. ISBN 978-967-17038-0-9

Business Plan : House of Asian Sdn. Bhd. / Nur Aishah Abdullah ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah. (2019) [Student Project] (Unpublished)

The public acceptance towards the new financial poduct on the Koperasi Rakyat Kelantan Berhad (KRKB) / Nurasmin Abdullah. (2012) [Student Project] (Unpublished)

Acceptance of the Punctuality Cascading Reporting System (PCRS) among staffs at National Audit Department in Melaka / Rahayu Abdullah and Nina Nabiha Hassan. (2016) [Student Project] (Unpublished)

The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid. (2011) Jurnal Intelek, 6 (2). pp. 58-78. ISSN 2231-7716

The effect of inventory turnover on financial performance of retail supermarket in Malaysia / Nor Aziemah Abdurrasik. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri. (2013) [Student Project] (Unpublished)

The study on the effectiveness of inquiry counter service in Tenaga Nasional Berhad Distribution Kota Tinggi / Saridayu Abu. (2002) [Student Project] (Submitted)

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar. (2018) [Student Project] (Unpublished)

Customer satisfaction towards Etiqa services provided in Kuantan Branch / Nor Asma Abu Bakar. (2010) [Student Project] (Unpublished)

A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar. (2011) [Student Project] (Unpublished)

A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik. (2011) [Student Project] (Unpublished)

The quality of service standard in MASKargo claim section / Azroy Majid Hj. Abu Bakar. (1996) [Student Project] (Unpublished)

Factors influence people choice on commuter train at KTMB Sungai Petani / Latifah Abu Hassan. (2018) [Student Project] (Submitted)

Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 2682-7840

Customer Perceptions of Service Quality in Luxury Hotels in Jordan / Ala`a Nimer AbuKhalifeh and Ahmad Puad Mat Som. (2016) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8 (2). pp. 36-44. ISSN 1985-8914 , 2590-3837

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Case Study : Ainaa Beauty / Nur Farah Ain Adam. (2021) [Entrepreneurship Project] (Unpublished)

The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman. (2013) [Student Project] (Unpublished)

Assessment of energy efficiency of customer care buildings of telecommunications companies in selected towns in Nigeria / Usman Abdulfatah Adekunle, Buhari Mohammed Manzuma and Andrew Mhya Stanley. (2020) Built Environment Journal (BEJ), 17 (1). pp. 1-16. ISSN 1675-5022

The effectiveness of micro financial (Ar-Rahn) towards empowering the small muslim entrepreneur in Kelantan / Muhamad Sahidan Adnan. (2013) [Student Project] (Unpublished)

Customer purchase intention towards sports fitness supplement products / Azri Aidi Adus. (2016) [Student Project] (Unpublished)

Gender as a moderating variable of e-payment / Khairul Azfar Adzahar ... [et al.]. (2021) FBM Insights, 4: 22. pp. 67-68. ISSN 2716-599X

Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad. (2017) Borneo Akademika, 2 (1). pp. 52-60. ISSN 2462-1641

Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]. (2013) [Student Project] (Unpublished)

Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. (2020) [Student Project] (Unpublished)

An empirical study on the relationships between tqm practices and overall service performance: The case of a public service sector in Malaysia / Arawati Agus and Za’faran Hassan. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 51-63. ISSN 0128-5599

The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri. (2019) [Student Project] (Unpublished)

A study on customer satisfaction towards seminar package offered by Hotel Seri Malaysia Sungai Petani / Azlina Ahmad. (1999) [Student Project] (Submitted)

A study on customer's perception towards the effectiveness of entrepreneurial training conducted by SIRIM Sabah / Noor Azleen Ahmad. (2013) [Student Project] (Unpublished)

The study on customers’ perception towards the quality of customer saving services at Tabung Haji Kuala Terengganu / Shamsul Kamal Ahmad. (2000) [Student Project] (Submitted)

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. (2018) [Student Project] (Unpublished)

Factors that influence the effectiveness level of social media usage among sales people in enigma consulting group/ Nur Farhah Ahmad Kaswan. (2018) [Student Project] (Unpublished)

Understanding consumer adoption of QR-code based e-wallet services: an extended UTAUT 2 approach / Faten Aisyah Ahmad Ramli. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

A study on financial performance of selected insurance companies in Malaysia / Nurul Azzati Faraain Ahmad Salim. (2010) [Student Project] (Unpublished)

The relationship between service quality (SERVQUAL) and customer satisfaction towards unsought product: a case study of Icon Future Home / Nur Nadia Nazeera Ahmad Subki. (2018) [Student Project]

Customers' purchase intention of new product from UMORIE Company / Anis Suhaila Ahmad Sufian. (2018) [Student Project]

Customers' purchase intention of new product from Umarie Company / Anis Suhaila Ahmad Sufian. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Factor influencing attitude towards online shopping in Pasir Mas Kelantan / Muhammad Taqiuddin Ahmad Tajudin. (2019) [Student Project] (Submitted)

The effect of loyalty programmes on customers retention among Alamanda shopping centre shoppers / Nasuha Husna Ahmad Zubir. (2018) [Student Project] (Unpublished)

Assessing the customer waiting problem at Kfry Urban Korean, IOI Mall Putrajaya / Nurfadhli Ikram Airuddin, Nurul Nabbila Ahmad Shukor and Feryonica Sagidon. (2018) [Entrepreneurship Project] (Unpublished)

Fundamental of Entrepreneurship ENT300 Yunibasaru Mee / Dewi Asyikin Ajes... [et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Customer satisfaction towards service delivery of the District Office of Papar / Annette Evangeline Ajin. (2016) [Student Project] (Unpublished)

Service quality determinants and customer satisfaction : A pilot study on the front line staff of UiTM Sarawak / Oriah Akir ... [et al.]. (2008) [Research Reports] (Unpublished)

Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Website quality: its impact on the users / Norhidayah Ali ... [et al.]. (2021) FBM Insights, 4: 8. pp. 18-20. ISSN 2716-599X

The digital era: will you trust me? / Norhidayah Ali ... [et al.]. (2021) FBM Insights, 3: 20. pp. 70-71. ISSN 2716-599X

Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) [Research Reports] (Unpublished)

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. (2011) [Research Reports] (Unpublished)

Predictors of career success: a study among academic staff in northern region, Malaysia / Siti Meriam Ali, Mohd Rizaimy Shaharudin, Azyyati Anuar. (2013) [Research Reports] (Unpublished)

Drinking water preference among students in UiTM Perlis using fuzzy AHP / Syahirah Ali Munawar. (2021) [Student Project] (Unpublished)

The effect of brand equity on consumer purchase intention : a study of SMEs frozen food product in Kota Bharu / Rosmaliza Alias. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study of customer satisfaction in the scope of domestic customer of TNB Pasir Gudang / Ruhaidah Amari. (1998) [Student Project] (Submitted)

A study on customers’ perception towards quality services provided by Telekom Cellular Sdn. Bhd. - TM Touch, base on their expectation and the actual performance / Azian Hanim Amat. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effectiveness of continuos training programs in PPIIKT lead to customer service quality / Azlinah Ambak. (1999) [Student Project] (Submitted)

Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. (2020) [Student Project] (Unpublished)

The relationship between organisational silence and organisational citizenship behaviour among employees at Sarawak Energy Berhad / Nur Afiqah Amir Hamzah. (2018) [Student Project] (Unpublished)

Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit. (2005) [Student Project] (Unpublished)

Business Plan : FUTSTYLO / Amril Mu’idzuddin Amrahi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran. (2017) [Student Project] (Unpublished)

Students satisfaction in foods by cafeteria of UiTM Dungun / Azira Amran, Nurul Akhmar Asmidar Makhtar & Syed Ahmad Asyraf Syed Hazani. (2012) [Student Project] (Unpublished)

Customer behavior towards online shopping / Azni Syafena Andin Salamat...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Pembentukan destinasi mesra pelancong: kajian faktor di peringkat makro / Ahmad Nazrin Aris Anuar … [et al.]. (2012) In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 359-368.

The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal. (2016) [Student Project] (Unpublished)

Factors influencing consumers' preference on choosing hybrids cars : a case study of greater Tampin OTO Sdn.Bhd (GTO Honda Tampin) / Nurjannah Arbaen. (2018) [Student Project]

A study on service management strategy towards customer retention in provet group of companies Sdn. Bhd. / Syaizatul Amira Arma'in. (2018) [Student Project] (Unpublished)

The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad. (2021) Voice of Academia (VOA), 17 (2): 1. pp. 1-10. ISSN 2682-7840

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. (2007) [Student Project] (Unpublished)

Online shopping behavior among the students in Asian Institute of Medicine Science Technology (Malaysia) AIMST Semeling Campus, Kedah. / Mohamad Aidid Muqashim Ashrul Annuar and Wan Ayu Nasuha Wan Ab Manaf. (2018) [Student Project] (Submitted)

The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) [Student Project] (Unpublished)

Factors influencing customer purchase intention in shopping mall among millennials at Plaza Pelangi / Mohamad Faizzuddin Asli. (2018) [Student Project] (Unpublished)

Predictors of intention to use reusable drinking straw: A case study in Selangor / Shahariah Asmuni, Sabariah Yusoff and Nur Liyana Asyiqin Mohd Jafri. (2021) Journal of Emerging Economies & Islamic Research, 9 (2). pp. 88-101. ISSN (e-ISSN): 2289-2559

Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi. (2013) [Student Project] (Unpublished)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Factors that influence the purchasing decision for residential house in Batu Pahat / Anum Suraya Awang. (2017) [Student Project] (Unpublished)

A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang. (1999) [Student Project] (Submitted)

Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

Customer expectations towards semi-detached and bungalow house in Bukit Indah (Johor) Sdn Bhd / Mastura Ayob. (2004) [Student Project] (Unpublished)

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat. (2018) Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 17-26. ISSN 2462-1838

Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali. (2009) [Student Project] (Unpublished)

Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. (2019) [Student Project] (Unpublished)

Measuring health care quality in public hospitals / Ahmad Zamie Azis...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The best online shopping website using fuzzy TOPSIS approach / Nurul Suhada Aziz ...[et al.]. (2021) Journal of Mathematics and Computing Science (JMCS), 7 (2). pp. 141-149. ISSN 0128-0767

Importance of service quality dimensions at guest arrival area implements by five stars hotel in Seri Kembangan and Putrajaya / Anidah Aziz, Lina Mazwein Ibrahim and Zahariah Sahudin. (2009) [Research Reports] (Unpublished)

Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal. (2017) [Student Project] (Unpublished)

The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi. (2015) Masters thesis, thesis, Universiti Teknologi MARA.

Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi. (2017) [Student Project] (Unpublished)

Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar. (2019) [Student Project] (Unpublished)

A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman. (2016) [Student Project] (Unpublished)

The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. (2007) [Student Project] (Unpublished)

B

Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. (2007) [Student Project] (Unpublished)

Stress level among nurses at Batu Pahat / Abdul Faris Baharudeen. (2015) [Student Project] (Unpublished)

Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. (2019) [Student Project] (Unpublished)

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. (2019) [Student Project] (Unpublished)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. (2018) [Student Project] (Unpublished)

Customers acceptance and usage, purchase behaviour and post purchase behaviour of self- ordering kiosk technology in quick-service restaurants: moderating roles of perceived safety risk and age generation / Noradzhar Baba. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah. (2014) [Student Project] (Unpublished)

A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Business Plan : Tadika Didik Murni / Nurul Ummira Bahrin ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

A study of visitor perception towards security bracelet for children in KidZania, Kuala Lumpur / Alina Bakar. (2015) Masters thesis, thesis, Universiti Teknologi MARA.

Macroeconomic factors that influence net consumption in Malaysia / Nurhuda Bakar. (2018) Degree thesis, thesis, UiTM Cawangan Johor.

Asessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar & Nornadia Matulidi. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Malaysia, p. 25.

Assessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar and Nornadia Matulidi. (2019) Insight Journal (IJ), 5 (1). pp. 1-8. ISSN 2600-8564

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. (2015) [Student Project] (Unpublished)

Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

Malaysian’s consumers’ preferences in purchasing pineapples: case study in Jasin, Melaka / Shaflk Bansan and Nabila Huda Aziz. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 93.

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. (2019) [Student Project] (Unpublished)

Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir. (2018) [Student Project] (Submitted)

A study on marketing mix towards customer purchase intention for Azet Vision (M) Sdn Bhd / Nur Hafiza Basri. (2018) [Student Project] (Unpublished)

Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

A study on user acceptance of Portal Pencen JPA as one-stop information center for Malaysian silver-head community / Yudi Kurniawan Budi Susilo. (2012) Masters thesis, thesis, Universiti Teknologi MARA.

Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Factors affecting participant's satisfaction in agromarketing: Case study of FAMA Sarawak (Kuching & Samarahan) / Nur Zariffa Syafizza Bujang. (2014) [Student Project] (Unpublished)

Relationship between client satisfactions, service quality and client perception towards the effectiveness of client consultation services / Romzan Bujang. (2015) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Penerimaan masyarakat terhadap sistem perbankan Islam di bahagian Samarahan / Saimi Bujang ... [et al.]. (2013) [Research Reports] (Unpublished)

C

The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. (2010) [Student Project] (Unpublished)

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. (2006) [Student Project] (Unpublished)

Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Factors affecting customer retention on internet banking in Jerteh, Terengganu / Siti Aisyah Che Anam @ Ab Rahman. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Submitted)

Roles of personal values in affecting consumer acceptance towards Ar-Rahnu: a study at Bank Rakyat Gong Badak / Nurul Syazwani Che Din. (2012) [Student Project] (Submitted)

Factors affecting willingness to pay for conservation fees of Kenyir Lake National Park in Terengganu / Engku Nur Waffa Che Engku Adnan. (2016) [Student Project] (Unpublished)

A study on the factors that influence Muslim customers to choose conventional pawn broking in Kota Bharu Kelantan / Norhafiza Che Ghani. (2008) [Student Project] (Unpublished)

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. (2009) [Student Project] (Unpublished)

Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 109.

Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper / Wong Chee Hoo, Liu Xioayan and Kumarashvari Subramaniam. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 108.

Contributing factors on customer retention for sustainability of Malaysian commercial banks / Chim Weng Kong and Maria Abdul Rahman. (2021) Voice of Academia (VOA), 17 (2). pp. 147-157. ISSN 2682-7840

D

Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. (2016) [Student Project] (Unpublished)

Analysing customer preferences for Astro using market basket analysis / Nur Fatin Atirah Dahlan. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Analysing customer preferences for Astro using Market Basket Analysis / Nur Fatin Atirah Dahlan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

A descriptive study of purchase intention towards residential property : Ecoworld development group berhad in Malaysia / Nur Asima Damsiah. (2018) [Student Project] (Unpublished)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. (2005) Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

Attitude of MARA borrower towards loan repayment / Norsuhana Azielya Derasek. (2014) [Student Project] (Unpublished)

A study of consumer behaviour on the increase in price of commercial sea fishes in Sarawak / Resad Dillah. (1998) [Student Project] (Unpublished)

A study on customer perception towards service quality provided by Takaful Malaysia Berhad Langkawi branch / Nurulhaida Din. (2004) [Student Project] (Unpublished)

The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) [Student Project] (Unpublished)

Sustainability pillars: could it be a tremendous factor on the success of Kuwait Finance House / Huziela Dzulkeple. (2012) [Student Project] (Unpublished)

E

Understanding consumers ' purchasing behavior towards online shopping in Kuching / Andrea Rachel Elone. (2015) [Student Project] (Unpublished)

Government servant’s perception toward motor islamic insurance: A case study at Dungun / Engku Ahmad Mustafa Engku Wok Zin, Wan Asri Wan Ab Aziz and Johari Tawang. (2008) [Research Reports] (Unpublished)

Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak. (2018) [Student Project] (Unpublished)

A study on customer expectations towards service quality of homestay in Kota Kinabalu, Sabah / Mohammed Irfan Esmadol. (2014) [Student Project] (Unpublished)

F

The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]. (2019) Insight Journal (IJ), 4 (18). pp. 211-219. ISSN 2600-8564

A study on customer's satisfaction of services towards Pelaburan Mara Berhad (PMB) / Mukhidah Faesol. (2014) [Student Project] (Unpublished)

Drinking water preference among students in UiTM Perlis using fuzzy AHP / Nur Fatihah Fauzi, Syahirah Ali Munawar, and Huda Zuhrah Ab Halim. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (4). pp. 27-37. ISSN 2600-8793

The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 56-61. ISSN 2550-1429

Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) [Student Project] (Unpublished)

Service quality and customer satisfaction among foreign customers towards PNB Darby Park Hotel / Nor Fadillah Fuad. (2011) [Student Project] (Unpublished)

G

To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. (2014) [Student Project] (Unpublished)

Understanding the use of Facebook page: a case study of Minda Teguh Marketing Sdn.Bhd / Ardilla Ghazali. (2018) [Student Project] (Unpublished)

H

Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] (Unpublished)

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. (2019) [Student Project] (Unpublished)

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. (2018) Social and Management Research Journal (SMRJ), 15 (2). pp. 47-63. ISSN 1675-7017

The determinants of consumer acceptance on accessibility towards internet banking in Malaysia / Khairunnisa Hassan. (2011) [Student Project] (Unpublished)

Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. (2018) [Student Project] (Unpublished)

A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. (2006) [Student Project] (Unpublished)

Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir. (2012) [Student Project] (Unpublished)

Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. (2020) [Entrepreneurship Project] (Unpublished)

Research on the effectiveness of FAMA marketing strategy in respect to customer awareness on Agromas products / Amansahrin Ahmad Moghni. (2003) [Student Project] (Unpublished)

Customers perception of integrity initiatives in University Technology MARA : A case study of University Technology MARA Sarawak / Hajah Oriah Haji Akir ... [et al.]. (2011) [Research Reports] (Unpublished)

TNB payment system (Billing) and customer satisfaction: a case study of TNB Banda Kaba Melaka / Solihaton Hanim Halim. (2009) [Student Project] (Unpublished)

The factors of package tours from umrah travel agency on customer selection in Segamat, Johor / Muhammad Izzuddin Halim Roja. (2019) [Student Project] (Submitted)

The satisfaction on Takaful service quality among public in Chukai, Kemaman / Faarah Asmaisa Hamad. (2012) [Student Project] (Unpublished)

Investigating the influencing factors on elderly's technology acceptance and use on smartphone using extended UTAUT model / Masitah Hambari. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

Environment friendly products: Factors that influence the green purchase intentions among youth in Malaysia / Nazirah Hamim. (2018) [Student Project]

Factors that influence the selection of takaful amongst state government staff at Dungun / Ahmad Fadhlullah Hamzah. (2009) [Student Project] (Unpublished)

Imitation goods in the fashion industry: protection for the consumers / Siti Nur Hajar Hamzah, Farhana Kamarolzaman, and Suhaily Hussain. (2011) [Student Project] (Unpublished)

Customers' satisfaction on internet banking services : study on conventional banks in Kota Kinabalu / Raemah Hanapi. (2014) [Student Project] (Unpublished)

Relationship between event quality and satisfaction among spectators at World Kite Festival / Nor Hidayah Hanipah. (2017) [Student Project] (Unpublished)

Factors that influence the usage of public transport among users in Butterworth / Nurul Nabila Syaqira Hanizam and Nadhira Ahmad Afip. (2018) [Student Project] (Submitted)

A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith. (2014) [Student Project] (Unpublished)

Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman. (2019) [Student Project] (Unpublished)

The adoption of smartphone in older adults / Nurul Amira Haron. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Measuring the effectiveness of using e-wallet / Siti Aishah Haron. (2020) [Student Project]

The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

The study on the price perceptions towards Metrojaya customers' shopping behavior / Norihan Harun. (2001) [Student Project] (Submitted)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 2682-7840

Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]. (2014) [Research Reports] (Unpublished)

Disabled facilities in shopping malls: Malaysian perspective / Ahmad Ezanee Hashim ... [et. al]. (2011) Business and Management Quarterly Review (BMQR), 2 (4). pp. 56-64. ISSN 2180-2777

The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. (2011) [Student Project] (Unpublished)

The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. (2014) [Student Project] (Unpublished)

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. (2015) [Student Project] (Unpublished)

Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 1985-8914 ; 2590-3837

Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim. (2019) [Student Project] (Unpublished)

Consumers’ awareness and knowledge of nanofood in Malaysia / Nor Akhmal Hasmin … [et al.]. (2021) Social and Management Research Journal (SMRJ), 18 (2): 2. pp. 23-46. ISSN 1675-7017

Intention of gold investment adoption among the Kelantanese in Kota Bharu / Nurusyifaa’ Hasnan. (2012) [Student Project] (Unpublished)

A study of customer saving services expectation at Lembaga Tabung Haji Selangor / Hasmi Bin Hassan. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Hotel booking website preferences by using fuzzy EDAS / Nurul Aqilah Hassan. (2021) [Student Project] (Unpublished)

A study of factors that influence customer satisfaction in Islamic banking / Nurhafiza Hizam. (2015) [Student Project] (Unpublished)

Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Improving the public service delivery through client charter: a case study at Malacca Road Transport Department, UTC Malacca / Norhazimah Husain and Zaynor Ashiqin Abu Bakar. (2013) [Student Project] (Unpublished)

Keberkesanan elemen grafik pembungkusan terhadap pengaruh pembelian produk / Mohd Syazrul Hafizi Husin ... [et al.]. (2009) [Research Reports] (Submitted)

The effects of perceived quality, perceived risk, perceived price, and consumer behaviors towards purchase intention on Malaysia local products / Helmy Husni... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 11. ISBN 9789670314563 (Unpublished)

Employees participation towards Family Takaful at Tunjong City State Education Department / Hasliza Hussin. (2014) [Student Project] (Unpublished)

Behavior study of consumers' expenditure at Cybercafe / Mohd Fazmi Hussin. (2012) [Student Project] (Unpublished)

Consumer’s attitude of halal certified product / Norhidayu Hut. (2016) [Student Project] (Unpublished)

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The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. (2018) [Student Project] (Unpublished)

Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. (2007) [Student Project] (Unpublished)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. (2019) [Student Project] (Unpublished)

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. (2011) [Student Project] (Unpublished)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. (2018) [Student Project] (Unpublished)

Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]. (1997) [Research Reports] (Unpublished)

The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

An element contribute to customer satisfaction and dissatisfaction towards the new non-billing system provided by Tenaga Nasional Berhad / Faraeza Ismail. (2003) [Student Project] (Unpublished)

Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 135-141. ISSN 2462-1838

Examining the antecedents of rapport for determining customer retention and word-of-mouth in Malaysia private institutions of higher education / Nawawi Ibrahim. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Patient satisfaction towards service quality at Pharmacy Department in Hospital Sultan Abdul Halim / Norashikin Ibrahim. (2018) [Student Project] (Submitted)

A study on revisit intention and customer satisfaction towards service quality provided at AEON Bandaraya Melaka / Ruhaisha Ibrahim, Maizurah Abdul Razak and Mohamad Fariq Azrin Abd Rahman. (2014) [Student Project] (Unpublished)

Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. (2010) [Student Project] (Unpublished)

Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. (2006) [Student Project] (Unpublished)

Awareness and motivation of Malaysian’s consumer towards the use of Airbnb / Nurul Naemah Ibrahim and Siti Nur Afifah Komodin. (2018) [Student Project] (Unpublished)

A study on the association of quality services and customer satisfaction: a case study at Renaissance Kota Bharu / Rozaina Ibrahim. (2004) [Student Project] (Unpublished)

Assessing customer perception towards service quality (tangibility, reliability and responsiveness) at Section of Contribution EPF Kuantan / Sheha Ibrahim. (2015) Industrial Training. Bachelor of Science (Hons.) Statistics, Kota Bharu. (Unpublished)

A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin. (2017) [Student Project] (Unpublished)

Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris. (2015) [Student Project] (Unpublished)

Senior citizen and online form: hybrid guideline form design / Zanariah Idrus ... [et al.]. (2015) In: International Conference on Computing, Mathematics and Statistics (iCMS2015), 4-5 November 2015, Langkawi Lagoon Resort Langkawi Island, Kedah Malaysia.

Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri. (2017) [Student Project] (Unpublished)

A study on the relationship of The LibQUAL dimensions that affecting users’ satisfaction towards academic library at Universiti Utara Malaysia (UUM) Sintok, Kedah / Nornusaibah Isa and Ainaa Syafiqah Mohd Khalil. (2019) [Student Project] (Submitted)

Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]. (2019) In: Academic Conference on Social Sciences. (Submitted)

Attributes influencing young home buyer’s purchase decision / Farah Merican Isahak Merican...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 26. ISBN 9789670314563

Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak. (2016) [Student Project] (Unpublished)

Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak. (2018) [Student Project] (Unpublished)

Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. (2008) [Student Project] (Unpublished)

The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari. (2014) [Student Project] (Unpublished)

The influence of customer incivility towards deviant behaviour: a case study of casual restaurant frontline employees in the Klang valley, Malaysia / Tasnimul Islam and Fahmi Sarin. (2022) Voice of Academia (VOA), 18 (1): 9. pp. 91-99. ISSN 2682-7840

Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

A study on the effectiveness of promotional mix towards customer awareness at Pirate Park, Melaka / Mohd Faiz Ismail, Nor Hanisah Abd Manap and Norlyana Syafira Mohamad Razali. (2014) [Student Project] (Unpublished)

Factor influencing customer purchase intention in e-commerce: a study on F.O.S Apparel Sdn Bhd/ Najihah Ismail. (2018) [Student Project]

A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. (1999) [Student Project] (Submitted)

Penentuan kuasa beli pengunjung terhadap perkhidmatan pelancongan terpilih di bandaraya Kota Kinabalu, Sabah / Nurul Izzah Ismail dan Jabil Mapjabil. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

A study on physical distribution functions practiced by NSTP (M) berhad within Kuala Terengganu / Rusnah Ismail. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

Differences in attitude of Malaysian people towards islamic banking acceptance / Mohd Izuandi Ismail. (2012) [Student Project] (Submitted)

Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837

A study on UiTM Dungun's graduates’ attitude towards PTPTN loan repayment / Nor Jannah Ismail. (2008) [Student Project] (Unpublished)

A study on service quality and student satisfaction at Perpustakaan Sultanah Bahiyah, Universiti Utara Malaysia (UUM) / Nor Syakiroh Ismail and Siti Shakinah Abu Masor. (2018) [Student Project] (Unpublished)

The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail. (2014) In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail. (2010) [Student Project] (Unpublished)

Factors that influence customers' preferences to choose Islamic pawn broking in rural area / Muhammad Nazirul Syafiq Ithnin. (2018) Degree thesis, thesis, University Teknologi MARA.

Service quality, customer satisfaction and customer loyalty: A case study on digi service centre Jalan Kulas, Kuching, Sarawak / Mark Biga. (2016) [Student Project] (Unpublished)

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Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. (2008) [Student Project] (Unpublished)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. (2018) [Student Project] (Unpublished)

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. (2019) [Student Project] (Unpublished)

Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar. (2019) [Student Project] (Unpublished)

Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. (2018) [Student Project] (Unpublished)

Responsiveness of TM Touch in handling customer complaints towards company’s performance and customer loyalty / Mardhiah Jaalam. (1999) [Student Project] (Submitted)

The shariah principles of online advertising during the pandemic of COVID-19 / Nurzahidah Jaapar … [et al.]. (2022) Journal of Contemporary Islamic Studies (JCIS), 8 (1): 12. pp. 1-12. ISSN (e-ISSN) :0128-0902

Late delivery order from PETRONAS MITCO Japan to customer / Che Hamiza Jafar. (1999) [Student Project] (Submitted)

Surviving in the hospitality industry: enhancing business performance of SP Inn Hotel / Mohd Johar Jahaya and Faizal Ahmad. (2017) [Student Project] (Unpublished)

Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee. (2014) [Student Project] (Unpublished)

Understanding the perception on customer experience among tourists in Labuan / Andrea Sovilea Jaine. (2014) [Student Project] (Unpublished)

Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Religiosity and attitude influence on muslims’ intention to visit homestays in Sabah, Malaysia / Azrin Jalasi and Sylvia Nabila Azwa Ambad. (2022) Voice of Academia (VOA), 18 (1): 2. pp. 14-28. ISSN 2682-7840

A systematic review on consumer behavior toward plastic consumption in Asian countries / Nur Syafiqah Khalisah Jallaludin …[et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 150-158. ISSN 2462-1838

Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. (2007) [Student Project] (Unpublished)

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

A study of customer acceptance towards Streamyx products offered by Telekom Malaysia (TM) Berhad, Melaka / Nur Eirna Jamaluddin. (2009) [Student Project] (Unpublished)

The influence of servicescape and perceived authenticity towards consumer behavioural intention in upscale ethnic Malay restaurant / Puteri Farhana Nadirah Jamaludin. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

The relationship between fun at work and work engagement / Mohd Fazil Jamaludin, Nordiyana Mohammed Shobri, Azlyantiny Mohammad. (2013) [Research Reports] (Unpublished)

A study on the effectiveness of online banking services in Malacca / Nur Shazlin Jamaludin. (2011) [Student Project] (Unpublished)

Relationship of advertising attributes towards Gen Y attitude and behavioral intentions of Gen Y to adopt online advertising / Josephine Jelawat James Jimmy. (2015) [Student Project] (Unpublished)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil. (2015) [Student Project] (Unpublished)

The relationship between perceived service quality and perceived service value towards customer revisit intention / Philipia Jamine. (2013) [Student Project] (Submitted)

Factors that affecting consumers' choice of travel agencies in Kota Kinabalu, city / Nur Ezzatina Jamran. (2018) [Student Project] (Unpublished)

Factors that affecting customers' choice of travel agent at Kota Kinabalu, Sabah / Nur Ezzatina Jamran. (2018) [Student Project]

Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 69.

Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]. (2019) Insight Journal (IJ), 5 (23). pp. 203-210. ISSN 2600-8564

Organic rice new product screening: Customers preference application / Assoc.Prof.Dr. Pensri Jaroenwanit. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 98.

A study on factors influencing the SERVQUAL (Service Quality) in Perbadanan Putrajaya / Nurul Hamizah Jaslee. (2009) [Student Project] (Unpublished)

A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. (2015) [Student Project] (Unpublished)

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee. (2018) International Journal of Service Management and Sustainability (IJSMS), 3 (2). pp. 1-22. ISSN 2550-1569

A study of consumers attitude toward counterfeit products at Kota Samarahan Sarawak / Nurjanah Baizura Jeman. (2015) [Student Project] (Unpublished)

Evaluating user acceptance on MyIBU mobile application / Noorizzati Jinon. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

A study of online hotel booking towards consumers: consumer’s perception on online hotel booking and its effect on satisfaction / Nur Elliyana Ezzaty Joha. (2018) [Student Project] (Unpublished)

A study on consumer awareness and satisfaction on pepper marketing board and saraspice products at pepper marketing board and main bazaar shops / Jorizan Johari. (2003) [Student Project] (Unpublished)

Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari. (2014) [Student Project] (Unpublished)

Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari. (2015) [Student Project] (Unpublished)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

The relationship between service quality (SERVQUAL) and customer satisfaction towards customer re-patronage intentions in Johor Bahru tourism / Nur Afifah Johari. (2015) [Student Project] (Unpublished)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] (Unpublished)

Relationship between service quality and customer satisfaction in ferry transportation in Labuan - Wawasan Perdana Ferry / Stephanie John. (2015) [Student Project] (Unpublished)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

Relationship of purchase orientation and loyalty, the moderating impact on satisfaction among restaurant's consumers / Hieronimus John Lainsin. (2014) [Student Project] (Unpublished)

Telekom Malaysia: customer satisfaction towards centrex services in Kota Kinabalu area / Roslinda Juanis. (1999) [Student Project] (Submitted)

Acceptance level of ticket vending machine (TVM) at Rapid KL Rail Network / Nurulhuda Juhari. (2015) Masters thesis, thesis, Universiti Teknologi MARA.

Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 89.

Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. (2004) [Student Project] (Unpublished)

To study the relationship between service quality and customer satisfaction of Y- Centre / Mohd Norman Junit and Mohammad Harith Azaman. (2016) [Student Project] (Unpublished)

The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh. (2009) [Student Project] (Unpublished)

Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali. (2012) [Student Project] (Submitted)

Factors influence the purchasing behavior of smartphones among undergraduates students in UiTM Samarahan, Sarawak / Olyffia Juti. (2015) [Student Project] (Unpublished)

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The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. (2006) [Student Project] (Unpublished)

Customer acceptance on affordable housing by PR1MA / Mohd Shazlan Shah Kassim and Muhammad Hanif Borhannuddin. (2015) [Student Project] (Unpublished)

Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar. (2014) [Student Project] (Unpublished)

A study on the marketing communication mix by Kopetro Travel and Tours Kerteh / Mahyudi Kaban. (1999) [Student Project] (Submitted)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. (2015) [Student Project] (Unpublished)

Service quality and customer satisfaction towards counter service in Road Transport Department (JPJ) at Sungai Petani, Kedah / Nur Aimi Solehah Kamaludin and Nur Adawiyah Khairulhasni. (2019) [Student Project] (Submitted)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Examining consumer buying behaviour on branded sports product / Nordiana Nadia Kamarudin. (2018) [Student Project] (Unpublished)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. (2015) [Student Project] (Unpublished)

Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman. (2020) [Student Project] (Unpublished)

Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman. (2013) [Student Project] (Unpublished)

Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. (2011) [Student Project] (Unpublished)

Factors affecting consumer expenditure in Malaysia / Nur Azreen Kamarunzaman. (2017) Degree thesis, thesis, UiTM Cawangan Johor.

The influence of domestic edu-tourists' perceived value, satisfaction and perceived risks on their behavioral intentions towards edu-tourism packages in Malaysia / Nornajiha Kamdi. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Towards delighting your customer / Hamidah Kassim. (2004) Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Research on factors of online buying decision towards the herbal supplement products in Malaysia / Fatimah Az-Zahra Kassim @ Hassim. (2017) Industrial Training. UiTM Cawangan Johor, Segamat, Johor. (Unpublished)

Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim. (2018) Degree thesis, thesis, Universiti Teknologi MARA.

Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. (2018) [Student Project] (Unpublished)

The perception of customers on food truck operators hygiene practices / Khairunnisa Amani Khairudin and Nur Izzati Mazlan. (2017) [Student Project] (Unpublished)

The development and consumer acceptance analysis of chlorella vulgaris infused strawberry honey jam / Nur Aisyah Khairul Annuar … [et al.]. (2022) Science Letters (ScL), 16 (2): 13. pp. 11-23. ISSN (eISSN): 2682-8626

The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Customer trust in online shopping at Taman Lembah Bujang / Nusratina Khalid and Nur Auni Afiqah Zaidi. (2019) [Student Project] (Unpublished)

The effect of viral marketing on purchasing intention in Kuching / Nurul Munirah Binti Khamis. (2019) [Student Project] (Unpublished)

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

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Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The important internal factors influencing decision on job awarded to Sinco Automasi Sdn Bhd (SASB), Masai, Johor / Sufian Latib and Siti Farhana Mahpot. (2019) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol. (2016) [Student Project] (Unpublished)

Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 52-60. ISSN 2682-7840

O’Betty Lip Matte / Nur Athira Ludin. (2021) [Entrepreneurship Project] (Submitted)

Factors influencing customers loyalty Towards Islamic banking: a case study in Gombak, Selangor / Farhan Lukman Rahman ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 11-20. ISSN 2682-9223

Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. (2020) Journal of Contemporary Social Science Research, 4 (1). pp. 22-28. ISSN 0128-2697

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Factors affecting customer preferences in Islamic banking products and services / Nur Hidayah Mohd Rusli. (2014) [Student Project] (Unpublished)

Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. (2010) [Research Reports] (Unpublished)

Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. (2018) [Student Project] (Unpublished)

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. (2018) [Student Project] (Unpublished)

Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. (2007) [Student Project] (Unpublished)

Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. (2008) [Student Project] (Unpublished)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. (2007) [Student Project] (Unpublished)

Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. (2007) [Student Project] (Unpublished)

Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. (2007) [Student Project] (Unpublished)

The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. (2008) [Student Project] (Unpublished)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. (2007) [Student Project] (Unpublished)

The impact of TMpoint service quality on the customer satisfaction at TMpoint Setapak / Noor Shazila Mohd Alias. (2006) [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. (2006) [Student Project] (Unpublished)

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. (2014) [Student Project] (Unpublished)

Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin. (2013) [Research Reports] (Unpublished)

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. (2018) [Student Project] (Unpublished)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. (2018) [Student Project] (Unpublished)

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. (2019) [Student Project] (Unpublished)

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. (2019) [Student Project] (Unpublished)

Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. (2014) [Student Project] (Unpublished)

Customer preferences in selecting insurance company through insurance brokers (Eastgate Insurance Brokers Sdn.Bhd) / Fadzillah Elliani Md Azam. (2010) [Student Project] (Unpublished)

The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. (2010) [Student Project] (Unpublished)

Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. (2009) [Student Project] (Unpublished)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. (2014) [Student Project] (Unpublished)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. (2009) [Student Project] (Unpublished)

The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. (2009) [Student Project] (Unpublished)

The level of consumers awareness on internet banking / Mastura Muhamat. (2011) [Student Project] (Unpublished)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. (2011) [Student Project] (Unpublished)

Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa. (2010) [Student Project] (Unpublished)

The satisfaction of Takaful customer towards the services provided by the Takaful operators / Muhammad Ekhsan Mohamed Eusop. (2011) [Student Project] (Unpublished)

Awareness of muslim consumer toward halal foods / Maslia Md Zain. (2018) [Student Project] (Unpublished)

Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus. (2015) [Student Project] (Unpublished)

Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. (2006) [Student Project] (Unpublished)

Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. (2008) [Student Project] (Unpublished)

Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. (2018) [Student Project] (Unpublished)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. (2019) [Student Project] (Unpublished)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

Factors that influence the customers towards the selection in Islamic home financing: a case study in Selangor / Munirah Shafiqah Mansor. (2017) [Student Project] (Unpublished)

Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad. (2012) [Student Project] (Unpublished)

Influence of service quality and role of value for money towards customer satisfaction of Air Asia Airlines / Fatin Nur Atiqah Mohamad Aswad. (2019) [Student Project] (Unpublished)

Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. (2018) [Student Project] (Unpublished)

Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. (2019) [Student Project] (Unpublished)

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. (2007) [Student Project] (Unpublished)

Model gelagat pengguna Muslim: analisa perspektif sarjana ekonomi Islam / Mohd Zaid Mustafar dan Mohammad Taqiuddin Mohamad. (2018) e-Journal of Islamic Thought and Understanding (e-JITU), 1 (1). pp. 74-88. ISSN 2006-9617

Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. (2005) [Student Project] (Unpublished)

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. (2014) [Student Project] (Unpublished)

Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. (2002) [Student Project] (Unpublished)

Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. (2008) [Student Project] (Unpublished)

The factors that influencing credit card usage among Islamic banking customer a case study in Temerloh / Noor Hidayah Mat Amin. (2017) [Student Project] (Unpublished)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. (2018) [Student Project] (Unpublished)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. (2018) [Student Project] (Unpublished)

A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. (2004) [Student Project] (Unpublished)

A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. (2007) [Student Project] (Unpublished)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The usage of Islamic banking products among customers at Bank Rakyat Jalan Hang Tuah Melaka / Muhammad Sufian Mohd. (2015) [Student Project] (Unpublished)

A basic study on the demand and problems face by micro-computer vendors / Noor Azlina Maarof. (1995) Diploma thesis, thesis, Universiti Teknologi MARA.

A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng. (2013) [Student Project] (Unpublished)

Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli. (2013) [Student Project] (Unpublished)

A case study on the factors that influence customers applying for Bank Rakyat’s 1aslah personal financing / Irwan Uzaini Mahamood. (2012) [Student Project] (Unpublished)

The determinants of user satisfaction of engineering maintenance system (EMESYS) in the Malaysian army / Nurul Shahnaz Mahdzan …[et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 225-241. ISSN 2462-1838

A study on measuring the potential of Batu Berendam as a new location for booker branch in Melaka / Masdalipah Mahmood. (1998) [Student Project] (Submitted)

Understanding customer orientation behaviour: a study on non-academic staff in UiTM Kuala Terengganu / Syahrul Hezrin Mahmud, Fatimah Zainab Dzulkifli and Najdah Abd Aziz. (2011) [Research Reports] (Unpublished)

The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun. (2013) [Student Project] (Unpublished)

A study on benefit sought by Employees Provident Fund Social Security Training Institute (ESSET) customers towards the services offered in Selangor / Rosmaryati Malik. (2002) [Student Project] (Unpublished)

Case Study : Numi Skincare / Siti Suraya Husna Mamat. (2021) [Entrepreneurship Project] (Unpublished)

The effect for retail shop when hypermarket exists / Nur Aini Mamat. (2012) [Student Project] (Unpublished)

Factor influence customer acceptance to invest in Islamic gold dinar in Kota Bharu, Kelantan / Nik Nur Amalina Mamat@ Nik Mohamed. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. (2015) [Research Reports] (Unpublished)

A Study on customer satisfaction towards services provided by MITI Sabah Branch / Roslina Mappahli. (2006) [Student Project] (Unpublished)

Factors that affect consumers' Purchase of cars in Malaysia towards the implementation of Asean Free Trade Zone Agreement (AFTA) / Faizah Mashahadi and Sharifah Heryati Syed Nor. (2007) [Research Reports] (Unpublished)

Behavior intention in using e-payment at Majlis Daerah Yan / Mohd Ashroof Masri and Siti Nor Hanisah Mat Zizan. (2018) [Student Project] (Submitted)

Factors influencing credit card spending behavior in Shah Alam, Selangor / Nur Atikah Masri. (2017) Degree thesis, thesis, UiTM Cawangan Johor.

Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. (2007) [Student Project] (Unpublished)

Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]. (2014) In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 143-151. ISSN 2682-9223

Examining the fraud awareness from the university’s academic staffs perspectives / Mohamad Ridhuan Mat Dangi and Noor Hasimah M. Yacob. (2013) Gading Journal for the Social Sciences, 17 (2). pp. 1-20. ISSN 2600-7568

Factors that contribute to user satisfaction toward Perpustakaan Sultanah Bahiyyah, Universiti Utara Malaysia / Norhidayatul Akma Laily Mat Daud and Siti Syafiqah Johor@Johar. (2019) [Student Project] (Unpublished)

A study of local customer perception on quality of counter services provided by Tabung Haji (TH) / Suhaini Mat Daud. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. (2011) [Student Project] (Unpublished)

Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. (2018) [Student Project] (Unpublished)

Factors influence customer preferences on Islamic banking system in Wilayah Persekutuan Kuala Lumpur, Malaysia / Rabiatul Adawiyah Mat Jadi. (2011) [Student Project] (Unpublished)

A study on customer satisfaction of selected companies on equipment leasing service at Dungun Terengganu / Abuzar Al-Gefari Mat Ramly. (2012) [Student Project] (Unpublished)

Savings behavior among students of Cosmopoint International College Kota Bharu / Nur Syazwani Mat Razali. (2013) [Research Reports] (Unpublished)

The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. (2006) [Student Project] (Unpublished)

Analysis of the ranking of mobile telephone brands chosen by female community in Tanah Merah, Kelantan using fuzzy electre method / Fatin Najwa Mat Sedi. (2021) [Student Project] (Unpublished)

Evaluation of the efficiency and selection of smartphones using data envelopment analysis [DEA] method / Nur Emieliana Mat Yusoff. (2021) [Student Project] (Unpublished)

Online business platform preferences using fuzzy COPRAS-G / Husna Izzaty Mat Zahir. (2021) [Student Project] (Unpublished)

A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan. (2013) [Research Reports] (Submitted)

A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494

Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

A study of customer’s satisfaction towards service quality / Mohd Asri Md Daud. (2010) [Student Project] (Unpublished)

User acceptance of Academic Information System Management (AIMS) using UTAUT model / Nik Noor Nadiah Md Ibrahim. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Factors affecting consumers’ acceptance towards electronic payment system: case of a government land and district office / Mohamad Azwan Md Isa, Ferri Nasrul and Suhana Mohamed. (2018) Jurnal Intelek, 13 (1). pp. 1-8. ISSN 2682-9223

The influence of price, service and product quality towards customer satisfaction of Honda Dealers Johor Bahru / Nur Amariah Md Ngaripin. (2012) [Student Project] (Unpublished)

A study of studio environment on students’ project outcome / Akma Suhaila Md Noor...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 57-65. ISSN 2682-7840

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. (2020) [Student Project] (Unpublished)

Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. (2009) [Student Project] (Unpublished)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. (2009) [Student Project] (Unpublished)

Study on factors affecting customer loyalty towards personal financing i-Aslah: A case of Bank Kerjasama Rakyat (M) Berhad in Kota Bharu, Kelantan / Shazana Md Sanusi. (2011) [Student Project] (Submitted)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. (2014) [Student Project] (Unpublished)

Factor that can influence customer intention to adopt smart home : a case study of icon-future home / Radiyatul Amira Md Yasri. (2018) [Student Project] (Unpublished)

The effectiveness of service quality in Gerbang Media PrintHub PLT printing services / Nurul Athirah Md Yazid. (2018) [Student Project] (Unpublished)

Kuala Pilah, emas dan untung… / Siti Hajar Md. Jani. (2022) Bulletin. UiTM Cawangan Negeri Sembilan.

The relevant of hydroponic system in our country toward customer perspective / Nur Mahsuri Md.Zamri. (2009) [Student Project] (Unpublished)

A study on the internal customer satisfaction of Malaysian Shipping Agencies Sdn. Bhd / Meor Syahrizal Azryl Meor Chek Hussien. (2001) [Student Project] (Submitted)

Primary criteria of buying shoe decision among female students using fuzzy analytical hierarchy process / Mazidatul Liana Meor Hussin. (2021) [Student Project] (Unpublished)

Factors affecting home buyers’ purchase decision in Bandar Laguna Merbok, Sungai Petani / Wan Nur Safirah Meor Zainuazmi and Ummu Kalsum Jahauddin. (2018) [Student Project] (Unpublished)

Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman. (2015) [Student Project] (Unpublished)

Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani. (2013) [Student Project] (Unpublished)

Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh. (2019) Degree thesis, thesis, UiTM Cawangan Johor.

The customers’ acceptance towards Al-Rahn Bank Rakyat with special study on the effect of storage fee towards Al-Rahn Bank Rakyat / Latifah Shaqirah Misni. (2013) [Student Project] (Unpublished)

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. (2016) [Student Project] (Unpublished)

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

Pengurusan dan strategi kepuasan pelanggan vs kegembiraan pelanggan. “Customer satisfaction vs customer delight”: definisi dan konsep / Dr. Wan Normila Mohamad. (2020) ASPIRASI FPP. pp. 6-10. ISSN 2735-0509

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

The study of end user satisfaction at PFI building / Mohd Hafiz Mohamad. (2015) [Student Project]

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. (2011) [Student Project] (Unpublished)

A study on the effectiveness of display at ladies department, Jaya Jusco Bandar Baru, Klang / Mahani Mohamad. (1997) [Student Project] (Unpublished)

Factors that makes up profitable customer loyalty toward the organizations / Nurul Huda Mohamad. (2009) [Student Project] (Unpublished)

The mediating effect of housing satisfaction in quality of life of low-cost housing / Salizah Mohamad. (2013) [Student Project] (Submitted)

The impact of halal brand personali̇ty and onli̇ne brand trust on the onli̇ne halal food purchase intenti̇on: a conceptual paper / Musdiana Mohamad Salleh and Etty Harniza Harun. (2021) Voice of Academia (VOA), 17 (2): 2. pp. 11-24. ISSN 2682-7840

A study on customer satisfaction on internet services provided by Telekom Malaysia Berhad at Kuala Terengganu Branch / Suriani Mohamad @ Khalid. (2002) [Student Project] (Submitted)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) [Student Project] (Unpublished)

Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. (2008) [Student Project] (Unpublished)

The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

The measurement tool to evaluate the sustainability of Geran Khas Prihatin (GKP) To Post Covid19 Recipients’ in Retaining SME’S Business / Nor Faezah Mohamad Razi ... [et al.]. (2021) In: UNSPECIFIED, 27 Oktober 2021.

Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.]. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 38.

A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Factors influencing tourists’ revisit intention to Pangkor Island: the role of travel motivation and destination satisfaction / Musdiana Mohamad Salleh... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 13. ISBN 9789670314563

Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)

The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] (Unpublished)

The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti. [Student Project] (Unpublished)

Evaluation of user experience on collaborative learning game / Hasmira Mohamed. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

Modelling the effectiveness of using online food delivery services apps among customers in Klang valley during Covid-19 pendamics / Prof Madya. Dr Rozita Naina Mohamed ... [et al.]. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin. (2019) [Student Project] (Unpublished)

Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. (2014) [Student Project] (Unpublished)

Job satisfaction and organizational commitment among customer service representatives at call centre industry in Malaysia / Noor Azlina Mohamed Yunus, Narazatul Akmal Mohamed Yunus and Marhani Mohamed Anuar. (2020) Advances in Business Research International Journal, 6 (2). pp. 154-165. ISSN (e-ISSN) 2462-1838

The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]. (2021) Voice of Academia (VOA), 17 (2). pp. 225-238. ISSN 2682-7840

A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564

Consumers' purchase pattern towards the e-commerce: a case of UiTM Melaka / Norazlinda Mohammad … [et al.]. (2014) [Research Reports] (Unpublished)

Factors contribute misconceptions towards Takaful insurance amongst customers of Bank Rakyat Gong Badak / Nurul Izani Mohammad. (2011) [Student Project] (Unpublished)

Determinants of financial well-being among employees in Kolej Poly-Tech Mara Kota Bharu / Amelin Nadia Mohammad Shukri. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

The relationship between factors of product quality, services quality and price that contribute to customer satisfaction: a study in product purchase at Persada Herbs Sdn Bhd / Zurina Mohammad Zubir. (2018) [Student Project] (Unpublished)

The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. (2015) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (2). ISSN 1985-8914 ; 2590-3837

Effects of fluctuation oil price towards consumer / Siti Aishah Mohd Nordin. (2011) [Student Project] (Unpublished)

Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. (2010) [Student Project] (Unpublished)

The awareness of knowledge, attitudes and practices on food hygiene among food handlers in school canteen in Dungun, Terengganu / Nur Bazilah Mohd Adam & Nor Fadhilah Mohamed. (2017) [Student Project] (Unpublished)

Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

Kitchen electrical appliances design: Does it influence to the consumer lifestyle? / Mohd Hamidi Adha Mohd Amin and Mohamad Hariri Abdullah. (2011) Voice of Academia (VOA), 11 (1). pp. 62-70. ISSN 2682-7840

Celebrity Endorsements On Social Media Towards Consumers Behavior / Alia Tasnim Mohd Anuar. (2018) [Student Project] (Unpublished)

Exploring the factors that influence visitors' satisfaction at Mini Malaysia & Asean Cultural Park, Melaka / Intan Nursyafika Mohd Apandi, Nurnadia Abd Ghaffar and Siti Nadzura Shamsuddin. (2014) [Student Project] (Unpublished)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The importance of production and tendency on halal products and services in Malaysia and global market / Omar Adli Mohd Azmi and Shafika Mihat. (2013) [Student Project] (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Understanding the motives of supplement usage among Sailor Athetes in Malaysia / Mohamad Syahir Mohd Fouat. (2018) [Student Project] (Unpublished)

A study on the effectiveness of parcel delivery at industrial area in Batu Caves by Pos Malaysia Berhad / Ahmad Rizal Mohd Ghazali. (2000) [Student Project] (Submitted)

Students' acceptance and satisfaction towards LMS at Centre for Foundation Studies, IIUM / Aisyah Mohd Hanifiah. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

A study on the application of queuing model to evaluate the performance of counter service in employees provident fund department / Siti Balqis Mohd Hisham. (2013) [Student Project] (Unpublished)

Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) [Student Project] (Unpublished)

Factors affecting saving behaviour among students : Evidence from UiTM Sabah`s students / Nurafiqah Mohd Ismail. (2020) [Student Project] (Unpublished)

Customer retention in digital media business platforms in Malaysia / Mohd Remie Mohd Johan … [et al.]. (2020) Forum Komunikasi (FK), 15 (1). pp. 116-137. ISSN 0128-2379

Entrepreneurship : Crystal Supermarket / Nurena Mohd Kamal ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Factors influencing customers’ choice of Umrah service provider / Mohd Radzi Mohd Khir ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sg Petani, Kedah, p. 33. ISBN 9789670314563

Debit card usage and its impact among consumer in Malaysia / Rabiatul Adawiyah Mohd Khushaini. (2011) [Student Project] (Unpublished)

Factors that influence customer loyalty of Astro Sdn Bhd Pay-Tv Services/ Nurul Hanan Mohd Mokhtar. (2018) [Student Project]

Evaluate and rank the smartphone brand using fuzzy AHP and PROMETHEE / Diana Sirmayunie Mohd Nasir, Nurshahira Zawawi and Suzanawati Abu Hasan. (2019) Jurnal Intelek, 14 (2). pp. 44-51. ISSN 2682-9223

Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

A conceptual study on the awareness of food borne disease and food handling regulation among food handlers / Nor Raihana Asmar Mohd Noor ... [et al.]. (2021) In: E-Proceeding 8th International Conference On Public Policy and Social Science (ICoPS) 2021.

The determinant of a mobile wallet intention among consumers / Mohd Syazwan Mohd Noor. (2020) [Student Project] (Unpublished)

A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Pengaruh persekitaran dalaman dan rekabentuk kompleks membelibelah ke atas tingkah-laku pembelian pengguna / Salimah Mohd Rashid...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali. (1999) [Student Project] (Submitted)

Factor effecting consumers' purchasing behavior in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project]

Factors influencing consumer behaviour in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project] (Unpublished)

Customer loyalty towards the usage of public transportation among non-residential students in Lembah Bujang / Nur Athirah Mohd Rosli and Nurul Aimie Kamarudzaman. (2017) [Student Project] (Submitted)

Factors that influence consumer credit / Nor Hidayah Mohd Rosly. (2014) [Student Project] (Unpublished)

Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli. (2015) [Student Project] (Unpublished)

Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. (2008) [Student Project] (Unpublished)

Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh. (2011) [Student Project] (Unpublished)

The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. (2006) [Student Project] (Unpublished)

Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) [Student Project]

Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) [Student Project]

"Understanding retail layout: a case study at Agrobazaar Rakyat 1Malaysia Simpang Renggam, Johor" / Hamizah Mohd Sanif. (2018) [Student Project] (Unpublished)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. (2009) [Student Project] (Unpublished)

Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. (2013) [Student Project] (Unpublished)

The optimizing Ar-Rahnu service for the growth of achievement at Bank Rakyat Senawang Branch / Nur Ain Mohd Sazali. (2011) [Student Project] (Unpublished)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. (2020) [Student Project] (Unpublished)

A study of factors in influencing demands towards national car model in Malaysia: An Empirical Study From 1990- 2004 / Khairul Mohd Yonan. (2006) [Student Project] (Unpublished)

A study on customer satisfaction toward services provided by Employees Provident Fund Social Security Training Institute (ESSET) / Yusmaliza Mohd Yusof. (2002) [Student Project] (Submitted)

Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof. (2011) [Student Project] (Unpublished)

Impact of age differences on shopping mall behaviour / Nur Liyana Mohd Yusoff. (2016) [Student Project] (Unpublished)

The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. (2014) Journal of Information and Knowledge Management (JIKM), 4 (1). pp. 151-170. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337

Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon. (2018) [Student Project] (Unpublished)

Factor determine employee work life balance at SACC CONVEC Sdn Bhd / Nurain Mohd Zainuddin. (2015) [Student Project] (Unpublished)

E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki. (2005) Degree thesis, thesis, Universiti Teknologi MARA.

Fuzzy conjoint analysis to investigate the users’ perceptions towards credit card / Nurin Syazwina Mohd Zawawi. (2021) [Student Project] (Unpublished)

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. (2018) [Student Project] (Unpublished)

A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) [Student Project] (Unpublished)

A study on customer retention towards food shop no. 6 at Kolej Nilam, Universiti Teknologi MARA Pulau Pinang / Mohd. Azli Mat Dris. (2014) [Student Project] (Unpublished)

Strategic service enhancement towards customer satisfaction in Maybank Simpang Kuala / Rafiza Mohd. Radzi ... [et al.]. (2015) [Student Project] (Submitted)

Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

To study the level of customer satisfaction towards public counter service / Prudence James Mojuntin and Nur Zahira Muksin. (2011) [Student Project] (Unpublished)

The conceptual idea of recycling used cooking oil mobile application: A recommendation for environment sustainability / Mudiana Mokhsin … [et al.]. (2020) Borneo Akademika, 4 (3): 2. pp. 9-18. ISSN 2462-1641

The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad. (2020) Advances in Business Research International Journal, 6 (2). pp. 133-143. ISSN (e-ISSN) 2462-1838

A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az. (2018) [Student Project] (Unpublished)

Factors influencing consumer behaviour on purchasing fast food / Faiezah Diyanah Mualasan. (2019) [Student Project] (Unpublished)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

The perceived characteristics that influence on intention to use LED lighting in residential market / Nor Atiqah Muhamad. (2016) [Student Project] (Unpublished)

Determinants of customer relationship as mediating effect on service quality and customer loyalty: a case study Takaful Ikhlas / Azim Izzuddin Muhamad...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 29. ISBN 9789670314563

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi. (2018) [Student Project] (Unpublished)

Entrepreneurship : Hi- Jack Technology / Muhammad Faisal Muhamd Apardi ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

A study on spending behaviour of national higher education fund corporation (PTPTN) borrowers / Abdul Rasyid Muhammad Alwi. (2019) [Student Project] (Unpublished)

A development of conceptual model for defining users’ quality perception in product design / Nur Shahidatul Aina Muhammad Firdaus ... [et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 26-35. ISSN 2682-7840

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

A study on the effect of marketing mix elements towards performance of Celcom Axiata Berhad: a case study in Kota Bharu / Rabi’atul’adawiyah Mukhtar. (2015) [Student Project] (Unpublished)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Customer's evaluation and satisfaction towards TH Hotel Kota Kinabalu / Fazilah Musa. (2015) [Student Project] (Unpublished)

Exploring the role of trust in the satisfaction - loyalty link: empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. (2005) Social and Management Research Journal (SMRJ), 2 (2). pp. 121-133. ISSN 1675-7017

Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 1-15. ISSN 2600-7568

Formulating direct sales customers’ satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa. (2005) Gading Business and Management Journal, 9 (1). pp. 1-25. ISSN 2600-7568

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Factors influence consumer behavior on spending pattern at Al-Ikhsan sport sdn bhd : case study at Jusco Aeon Tebrau, Johor / Nursyuhada Mustafha Kamaruddin. (2013) [Student Project] (Unpublished)

A study on the customer perception towards container haulage service quality provided by Kontena Nasional Berhad Penang branch / Rosyada Mustapa. (2001) [Student Project] (Submitted)

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Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin. (2012) [Student Project] (Unpublished)

Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) [Student Project] (Unpublished)

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. (2006) [Student Project] (Unpublished)

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

A study on the importance of halal certificate on customer's buying decision / Noranas Nasip Serak. (2014) [Student Project] (Unpublished)

Future potential of Plaza Angsana / Julaiyha Nasir. (2005) [Student Project] (Unpublished)

A study on trust in E-commerce transaction by Malaysian consumer / Nor Farah Wahida Nasir and Norisma Shakilla Ismail. (2013) [Student Project] (Unpublished)

A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan. (2018) [Student Project]

The impact of service quality dimensions (SERVQUAL) on customer satisfaction at Tabung Haji Tampin / Nor Asyrani Nekmat and Noor Nadiah Zainal Abidin. (2013) [Student Project] (Unpublished)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies / Ng Tuan-Hock...[et.al]. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-12. ISSN 2590-440X

Customer satisfaction towards Al-Hidayah group’s service rental / Nik Hasnita Nik Ismail. (2009) [Student Project] (Unpublished)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling. (2020) Insight Journal (IJ), 6 (14). pp. 138-142. ISSN 2600-8564

The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling. (2020) ESTEEM Journal of Social Sciences and Humanities, 5. pp. 1-10. ISSN 2600-7274

Online shopping: compulsive buying behaviour among Generation Y in Zone C Bandar Puteri Jaya Sungai Petani / Atiqah Azmarina Norazam and Farzana Hamzah. (2018) [Student Project] (Submitted)

Investing in PNB product customer awareness toward Amanah Saham Malaysia / Norazwan Nordin. (2009) [Student Project] (Unpublished)

Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin. (2015) [Student Project] (Unpublished)

The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. (2018) [Student Project]

A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan. (2017) [Research Reports] (Unpublished)

Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]. (2015) In: Proceedings of Postgraduate Conference on Global Green Issues (Go Green), 7-8 October 2015, Dewan Kuliah Al-Khawarizmi Universiti Teknologi MARA Cawangan Perak.

A study on the factors affecting the acceptance of internet banking: case study on Seremban area / Nurul Ariffah No’man and Nur Atika Rosli. (2013) [Student Project] (Unpublished)

SOA adoption model for private sector in Malaysia / Nur Hafizah Musa. (2014) Masters thesis, thesis, Universiti Teknologi MARA.

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Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. (2006) [Student Project] (Unpublished)

A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. (2015) [Student Project] (Unpublished)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. (2005) [Student Project] (Unpublished)

Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

An integrative model of consumer's intentions to purchase travel online in Sabah : a case study of nature lodge Kinabatangan / Latipah Omar. (2014) [Student Project] (Unpublished)

Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Factors that influencing saving behavior among students at USM (Health Campus) at Kubang Kerian / Noor Hafizah Omar. (2013) [Research Reports] (Unpublished)

Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. (2014) [Student Project] (Unpublished)

Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. (2020) Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

Working adult buying behaviour toward car / Mohd Ridzuan Osman. (2014) [Student Project] (Unpublished)

Customer purchasing decision: an empirical study among Malaysian hypermarket shoppers / Mohd Najmie Osman...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 35. ISBN 9789670314563

The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak. (2018) Jurnal Intelek, 13 (2). pp. 22-23. ISSN 2682-9223

A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.

Accelerating participation of student entrepreneur through product strategy implemented by Entrepreneurship Centre in UTM / Nor Anizah Othman and Zetty Raihan Mohd Yassin. (2018) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]. (2019) Insight Journal (IJ), 4 (13). pp. 143-155. ISSN 2600-8564

Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

Imparting gestalt essence in identifying user preferences towards interior design / Nur Syatirah Othman, Mohd Nizam Osman and Nor Arzami Othman. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (1). pp. 26-33. ISSN 2600-8793

The acceptance of gold dinar as a medium of exchange in Kota Bharu / Ummi Ashira Othman. (2013) [Student Project] (Submitted)

A study on precautionary steps in purchasing goods online / Yuhanza Othman... [at al.]. (2019) Insight Journal (IJ), 4 (14). pp. 156-165. ISSN 2600-8564

Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914 ; 2590-3837

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The relationship between supplementary services and customer satisfaction at Intekma Resort & Convention Centre (IRCC) / Siti Nur Ain Pardi. (2014) [Student Project] (Unpublished)

Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)

The impact of Malaysian Cocoa Board (MCB) promotional tools: Advertising, direct marketing and public relation in fostering public awareness towards cocoa consumption / Dk Ashykin Pg Omar Ali Shaiffuddin. (2013) [Student Project] (Unpublished)

Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]. (2016) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Sarawak.

The relationship of perceived value and intention to purchase : a children's apparel perspective / Aloysia Thecla Philip. (2014) [Student Project] (Unpublished)

Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius. (2013) [Student Project] (Unpublished)

A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)

Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 71.

A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. (2008) [Student Project] (Unpublished)

Tourism event economic impact & customer experience study : Pesta Benak 2011 / Nuraini Putit … [et al.]. (2011) [Research Reports] (Unpublished)

A study on customers satisfaction of stage bus fares and services in Kuching, Sarawak / Jaafar Pyeman ... [et al.]. (2004) [Research Reports] (Unpublished)

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The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. (2007) [Student Project] (Unpublished)

Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. (2008) [Student Project] (Unpublished)

Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] (Unpublished)

Factors influence customers selection criteria towards Islamic Banking / Raja Nurul Akhma Raja Abdullah. (2017) [Student Project] (Unpublished)

Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly. (2013) [Student Project] (Unpublished)

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. (2018) [Student Project] (Unpublished)

Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu. (2013) Jurnal Intelek, 8 (1). pp. 43-51. ISSN 2682-9223

The choice of smartphones among young generation / Azira Rahim ... [et al.]. (2020) In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 62-65. ISBN 2716-599X

A study on complaints related to residential fixed line telephone service provided by Telekom Malaysia within Setapak Exchange / Tengku Badreeshah Raja Hussin. (1996) [Student Project] (Submitted)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Nor Najiha Raja Shurawardi. (2011) [Student Project] (Unpublished)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. (2011) [Student Project] (Unpublished)

A Study on Factors Influencing the customers’ acceptance towards ArRahnu Scheme / Raja Syarifah Raja Yusoff. (2011) [Student Project] (Unpublished)

A study on customer’s satisfaction of shop lot projects by PKNP in Kuantan area / Noor Affeeda Ramli. (1998) [Student Project] (Submitted)

Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Student satisfaction toward food service cafeteria among university student in UiTM Perlis / Nor Asikin Ramli. (2020) [Student Project] (Unpublished)

Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. (2006) [Student Project] (Unpublished)

Factor contributing to customer’s airline selection at Suka Jaya Travel and Tours Sdn. Bhd (SJTT) / Noor Ashikin Ramlle. (2017) [Student Project] (Unpublished)

Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

The concern on halal food status catered to muslim consumers / Nur Adiba Rashidan and Fairuz Khalili. (2017) [Student Project] (Unpublished)

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. (2017) [Student Project] (Unpublished)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim. (2013) [Student Project] (Unpublished)

The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. (2014) [Student Project] (Unpublished)

The service quality of the nursing services at Sibu Hospital, Sarawak / Tracy Tumay Rigar and Patricia Saga. (2013) [Student Project] (Unpublished)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) [Student Project] (Unpublished)

Driver and inhibitor of organic food adoption: A study on Indonesian consumers / Whony Rofianto. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 83.

Food hygiene practices among street food handlers / Nur Hafizah Rosedi & Siti Aishah Rodzi. (2017) [Student Project] (Unpublished)

A study on the relationship between customer satisfaction and service level among ASNB agents at Seremban / Nurul Fazareen Roseli. (2009) [Student Project] (Unpublished)

A study on customer awareness and perception toward hydroponics’ / Zaira Mohd Rosilan. (2009) [Student Project] (Unpublished)

The determinant of hotel quality service toward customer satisfaction : a study at Hotel UiTM Dungun / Mohamed Irfan Roslan. (2014) [Student Project] (Unpublished)

Factor that influence customer's preference towards choosing theme park at Hello Kitty Town and Thomas Town Puteri Harbour/ Qistina Rosli. (2018) Industrial Training. Faculty of Business Administration, Segamat. (Unpublished)

Factor that influencing customers preference / Qistina Rosli. (2018) Industrial Training. Bachelor Of Business Administrations (HONS) Marketing, Segamat, Johor.

Preferences factors of the customers by choosing Sanrio Hello Kitty Town and Thomas Town at Puteri Harbour from management perspective / Qistina Rosli. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor.

A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. (2016) In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. (2012) [Student Project] (Unpublished)

A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. (2012) [Student Project] (Unpublished)

A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. (2013) [Student Project] (Unpublished)

Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly. (2018) Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)

A study on customer service at Tabung Haji counter / Haizan Runsah. (1999) [Student Project] (Submitted)

A structural determinants of customer satisfaction on Residence Resort Paka, Terengganu / Norizan Rusli. (1998) [Student Project] (Submitted)

Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor. (2017) [Student Project] (Unpublished)

Factors that influence Gen Y loyalty towards mobile internet service provider (MISP) in parliament Sungai Petani, Kedah / Muhd Syafiq Rusnan. (2018) [Student Project] (Submitted)

S

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. (2008) [Student Project] (Unpublished)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) [Student Project] (Unpublished)

Determinants that influence customer of Bank Rakyat in selecting Islamic banking / Muhammad Syafiq Shahar. (2011) [Student Project] (Unpublished)

Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. (2015) [Student Project] (Unpublished)

Factors affecting customer's decision in using Tabung Haji ATM services: a case study in Tabung Haji headquarter, Kuala Lumpur / Sulisa Supardi. (2017) [Student Project] (Unpublished)

Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. (2018) [Student Project] (Unpublished)

Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan. (2017) [Student Project] (Unpublished)

Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. (2018) [Student Project] (Unpublished)

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]. (2010) [Research Reports] (Unpublished)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

A study on factors of selecting smartphones of the Tabika Kemas teachers in Lahad Datu / Juliannie Sabdurani. (2015) [Student Project] (Unpublished)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira. (2021) Journal of Emerging Economies & Islamic Research, 9 (2). pp. 102-117. ISSN (e-ISSN): 2289-2559

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) [Student Project] (Unpublished)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. (2018) [Student Project] (Unpublished)

Customers’ satisfaction towards Penang International Airport Services / Nasirah Saidin, Nazatul Nadhirah Nazarudin and Wan Nursyahidatul Husna Mohd Noor. (2016) [Student Project] (Unpublished)

A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. (2015) [Student Project] (Unpublished)

Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian National carmakers / Zainil Hanim Saidin … [et al.]. (2016) ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 78-89. ISSN 2289-2125

The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. (2007) [Student Project] (Unpublished)

Customer’s satisfaction towards online shopping: A case study among university’s students / Khairil Aiman Faris Salim ... [et al.]. (2021) In: E-Proceeding 8th International Conference on Public Policy and Social Science (ICoPS) 2021, 27 Oktober 2021.

Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh. (2017) [Student Project] (Unpublished)

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

A study on disabled people perceptions on service quality provided by The Industrial Training Center And Rehabilitation (PLPP) / Salmah Salman...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

The influence of organizational justice and demographic variables on employee willingness to engage in customer oriented behaviour / Sarminah Samad and Zaini Abdullah. (2007) Gading Journal for the Social Sciences, 11 (01). pp. 71-84. ISSN 2600-7568

Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. (2014) [Student Project] (Unpublished)

Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin. (2001) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The factor that impact of servqual on customer satisfaction toward tenants at PNB commercial's shopping mall / Noor Syafiqah Samsudin. (2018) [Student Project] (Unpublished)

A study on customer satisfaction towards voicemail service offered by Telekom Malaysia / Nor Azlina Samsudin. (2000) [Student Project] (Submitted)

The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. (2016) In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. (2009) [Student Project] (Unpublished)

Survey on squatters perception towards Selangor State Development Corporation to reduce the squatter problem and enhancing their living standards in Klang Valley / Ahdiah Sangit. (2000) [Student Project] (Submitted)

Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. (2015) [Student Project] (Unpublished)

Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai. (2012) [Student Project] (Unpublished)

Trust and confidence towards the public sector : Investigating the level of transparency in public sector organization in Kota Kinabalu / Nurfarhana Sapli and Siti Asmah Dullah. (2015) [Student Project] (Unpublished)

A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. (2014) [Student Project] (Unpublished)

Factors affecting tourist revisit intention to Sunway Lagoon Theme Park / Sofia Sarmimi Saripin & Victoria Asong Stephen. (2018) [Student Project] (Unpublished)

Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan. (2015) [Student Project] (Unpublished)

Perceptions and behavioural intentions on airline safety among degree students after flight tragedies / Norita Mina Seli. (2015) [Student Project] (Unpublished)

The study on the effectiveness on programs that implemented by Syarikat Bekalan Air Selangor (SYABAS) to maintain customer awareness / Norhafiza Shaari. (2009) [Student Project] (Unpublished)

The efficiency of Keratapi Tanah Melayu Berhad Komuter (KTMB) provide their services and passenger’s satisfaction level in Kuala Lumpur / Fatimah Shafiee, Nur Erny Nabilla Rosian and Siti Zubaidah Mohd Yusof. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani. (2015) [Student Project] (Unpublished)

Analysis on Malaysians’ consumers acceptance towards organic banana in Malaysia / Muhammad Naim Shaharudin and Nor Amalina Ismail. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 96.

The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished)

Influences of visitors motivation on decision making: A case study on Petrosains Discovery Centre / Noor Suziera Shakri. (2014) Industrial Training. Bachelor of Science (Hons) Statistics, Kota Bharu. (Unpublished)

Air Asia customer services / Muhammad Syafiq Shamsulnidza … [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. (2016) [Student Project] (Unpublished)

Association rules for purchase dependency of grocery items / S.Sarifah Radiah Shariff, Zurriyati Bakri and Pa'ezah Hamzah. (2016) Social and Management Research Journal (SMRJ), 13 (2): 5. pp. 61-79. ISSN 1675-7017

A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Consumer’s behavior towards credit card usage in Kota Bharu / Syarah Raidah Shazula. (2012) [Student Project] (Submitted)

Customer perception towards Canon digital camera / Sheikh Shafizal Sheikh Ilman. (2010) [Student Project] (Unpublished)

A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Consumer satisfaction toward online shopping among students at UiTM Seremban / Shikh Muhammad Norhisham Shikh Hassan. (2017) [Student Project] (Unpublished)

The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] (Unpublished)

A study on service quality toward the customers’ satisfaction at Mahkota Medical Centre Melaka / Muhammad Haziq Shuhaimi, Noor Aini Mohd Shafia and Nur Syuhadah Abdul Rahim. (2014) [Student Project] (Unpublished)

Students' acceptance and use of e-learning tool: a case study on the use of Edmodo at Kolej Professional Mara Seri Iskandar / Noor Faizah Sidek. (2016) Masters thesis, thesis, Universiti Teknologi MARA.

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) [Student Project] (Unpublished)

The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas. (2013) [Student Project] (Submitted)

Students' green perception and behavior / Siti Norashikin Bashirun ... [et al.]. (2016) Malaysian Journal of Sustainable Environment (MySE), 1. pp. 39-49. ISSN 0128-326X

Case Study : Mydin Mohamed Holdings Berhad / Athirah Sohaime. (2021) [Entrepreneurship Project] (Unpublished)

To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]. (2020) Management and Accounting Review (MAR), 19 (3): 1. pp. 1-23. ISSN 2550-1895

A study on the market opportunities of setting up a branch in Tanjung Malim for secondary school students / Yuana Sopian. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Consumer buying behavior on online purchasing for the students of Universiti Teknologi MARA, Kota Samarahan, Sarawak/ Sebert Hollistini Stanley. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok. (2000) [Student Project] (Unpublished)

A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi. (2006) [Student Project] (Unpublished)

Case Study : Kemudi Timur Elektronik Sdn Bhd / Suzainiwati Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi. (2018) [Student Project] (Unpublished)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] (Unpublished)

Factors that contribute the satisfactions among consumer towards the water supply in Merbok, Kedah / Nor Azira Sukarnor and Nurul Nabila Zainol. (2018) [Student Project] (Submitted)

Case Study : Sinar Saujana Hiasan Lampu Enterprise / Muhamad Alif Sukeri. (2021) [Entrepreneurship Project] (Unpublished)

Consumer purchase intention towards natural product: the important factor in purchase intention/ Fakhrul Amirul Sulaiman. (2018) [Student Project]

The factors that influence the communities to participate in the co-operative / Nurul Ain Sulaiman. (2011) [Student Project] (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

A study on the customers’ satisfaction on the Celcom GSM services / Jimali Sunang. (1998) [Student Project] (Submitted)

Relationship between customer satisfaction with perceived quality and attitudinal loyalty / Shuqran Hafiz Supardi. (2017) [Student Project] (Unpublished)

Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. (2009) [Student Project] (Unpublished)

The comparison of footwear at each level of intensity during babrbell back squat among weightlifters / Nor Ajlaa Najwa Swandi. (2018) [Student Project] (Unpublished)

Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The factors that lead to customer satisfaction towards online banking services among the students in University of Science Malaysia (USM), Penang / Syifa Nabiha Syamsul Faiz and Nur Izzati Othman. (2019) [Student Project] (Unpublished)

The descriptive study of service quality on customer satisfaction in Matrade Exhibition & Convention Centre (MECC): an empirical study through servqual/ Syed Muhamad Naufal Syed Abdul Ghani. (2018) [Student Project]

Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. (2015) [Student Project] (Unpublished)

A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] (Unpublished)

Consumer preferences to buy a house at Kota Bharu,Kelantan / Syarifah Hanis Syed Mohd. (2012) [Student Project] (Unpublished)

Experience quality and visitor satisfaction at water theme park / Syed Mohd Naim Syed Wahid. (2017) [Student Project] (Unpublished)

A study on factors that influence the participation of bumiputera and non bumiputera within Kuala Lumpur toward investing in ASW 2020 scheme / Sharifah Zuliana Syed Zuber. (1999) [Student Project] (Submitted)

T

Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. (2011) [Research Reports] (Unpublished)

Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. (2020) [Student Project] (Unpublished)

A study on the factors that influence the purchasing decision of nutritional supplement products among degree students in UiTM Sabah / Nurul Fazlinda Talip. (2015) [Student Project] (Unpublished)

Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

Integrating the norm of activation model and the theory of planned behaviour in predicting consumers’ purchase intention of hybrid cars: the moderating role of environmental knowledge / Nurul Syafiqah Tanwir. (2020) Masters thesis, thesis, Universiti Teknologi MARA.

The relationship between service quality and customer satisfaction towards service counter in National Higher Education Fund Corporation (PTPTN) at Urban Transformation Centre (UTC), Kuching / Agustina Tara. (2018) [Student Project] (Unpublished)

A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. (2015) [Student Project] (Unpublished)

The counterfeit goods conundrum: an analysis of demand situation among Malaysian consumers / Teo Carol Boon Chui and Mohd Zahin Mohd Yusof. (2017) Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 11-19. ISSN 2550-1429

Data envelopment analysis for Malaysia courier services performance and customer satisfaction / Teoh Yeong Kin, Suzanawati Abu Hasan, and Siti Nur Atikah Zahari. (2020) Journal of Computing Research and Innovation (JCRINN), 5 (3). pp. 25-33. ISSN 2600-8793

Factors that affect intention to adopt E-wallet among young adults in Kota Kinabalu, Sabah / Sherllyita Teonny. (2020) [Student Project] (Unpublished)

The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 8-18. ISSN Journal of International Business, Economics and Entrepreneurship (JIBE)

Service delivery and customers’ satisfaction in some selected hotels in Ikeja areas of Lagos state / Tijani Nasiru … [et al.]. (2012) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 4 (3). pp. 1-17. ISSN 1985-8914 , 2590-3837

A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

Case Study : NJHH LEGACY / Putri Atiqah Izzati Tuan Hishamuddin. (2021) [Entrepreneurship Project] (Unpublished)

The study of perception on islamic banking by non-muslim customers / Tuan Nur Arini Tuan Ibrahim. (2012) [Student Project] (Unpublished)

The causal relationship between hotel restaurant brand attributes, customer brand personality, walk-in customer dining experience, satisfaction and post behaviour intention / Tuan Ahmad Tuan Ismail. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

V

Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. (2009) Social and Management Research Journal (SMRJ), 6 (2). pp. 71-81. ISSN 1675-7017

W

Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. (2020) [Student Project] (Unpublished)

The factors that influencing the involvement of Malay society in K Terengganu in using Ar Rahnu scheme at Mu’assasah Ar Rahnu MAIDAM-KPAT / Wan Muhsinah W. Murhdin @ W. Muhsin. (2008) [Student Project] (Unpublished)

The awareness of purchasing halal food among non-­muslim consumers / Wan Shahrul Aziah Wan Mahamad. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 18-20. ISBN 2716-599X

Pre and post performance : An evaluation on corporatisation of Inland Revenue Board, Malaysia / Nor Hawani Wan Abdul Rahman. (1998) [Student Project] (Unpublished)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. (2015) [Student Project] (Unpublished)

Yonex / Wan Muhammad Irfan Wan Nazli. (2021) [Entrepreneurship Project] (Submitted)

The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 241. ISBN 9789670314563

The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]. (2011) [Research Reports] (Unpublished)

Enhancing customer experience in information space through perception management strategy / Wan Abdul Hadi Wan Salleh. (2012) Masters thesis, thesis, Universiti Teknologi MARA.

Applying fuzzy analytical hierarchy process to evaluate and select the best car between domestic and imported cars in Malaysia / Wan Nurshazelin Wan Shahidan and Nazatul Nazira Su’if. (2017) Journal of Computing Research and Innovation (JCRINN), 2 (1): 9. pp. 56-63. ISSN 2600-8793

Study on Drivers Of Customer Loyalty In A Retail Store Industry : A Case Study of Parkson Kota Bharu Trade Centre / Wan Nurul Izah Wan Zainuddin. (2012) [Student Project] (Unpublished)

Building customer delight with AgroBank Batu Pahat through better service quality / Norliana Waris. (2011) [Student Project] (Unpublished)

Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin. (2010) Asia-Pacific Management Accounting Journal, 5 (2). pp. 31-44. ISSN 1675-3194

Y

An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. (2009) [Student Project] (Unpublished)

Gauging future prospects of green products in Malaysia / Mohd Rafi Yaacob. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia. (Unpublished)

Determining the customer preferences of the fast food restaurant : Pizza Hut at Giant Hypermarket, Kuala Terengganu / Nur Syahirah Yaacob & Norazwanie Norudin. (2017) [Student Project] (Unpublished)

Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya. (2018) [Student Project] (Unpublished)

Perceptions of domestic tourist towards local food in Ipoh / Amirah Yahya and Syaza Yasmin Zailan. (2017) [Student Project] (Unpublished)

Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-17. ISSN 2590-440X

Factors that affect patients' behavioural intention in private hospital / Mohamad Farizal Yang and Nor Anisaa Omar. (2018) [Student Project] (Submitted)

A study on customer satisfaction towards Kedai Rakyat 1Malaysia at Kota Samarahan / Sakinah Yassin. (2015) [Student Project] (Unpublished)

A study on temporary out of service customers at Southern Johor Telekom / Mohd Azraie Yusof. (2004) [Student Project] (Unpublished)

A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff. (2010) [Student Project] (Unpublished)

The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. (2018) [Student Project] (Unpublished)

Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael. (2018) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Z

The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. (2005) [Student Project] (Unpublished)

Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. (2008) [Student Project] (Unpublished)

Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi. (2007) [Student Project] (Unpublished)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. (2018) [Student Project] (Unpublished)

The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. (2019) [Student Project] (Unpublished)

The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) [Student Project] (Unpublished)

Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. (2011) [Research Reports] (Unpublished)

Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. (2007) [Student Project] (Unpublished)

Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. (2006) [Student Project] (Unpublished)

The relationship between the service quality dimension and the customer satisfaction at MITC Melaka / Nurul Athirah Zabidi. (2014) [Student Project] (Unpublished)

A study on the purchase behaviours for smartphone among UiTM students / Siti Sarah Zainal and Siti Aishah Rozani. (2018) [Student Project] (Unpublished)

The role of mass market on modest fashion / Ruhil Amal Zainal Abidin. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Factors that affecting customer-based brand equity among Proton car users / Siti Zubaidah Zainal Abidin. (2017) [Student Project] (Unpublished)

Factors determining corporate borrowing in Malaysian public listed companies / Suhailah Zainal Abidin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini. (2010) [Student Project] (Unpublished)

The study of customer Perception and expectation toward food presentation / Noorliza Zainol, Hashim Fadzil Ariffin and Abdul Rahman Ahmad Rozali. (2018) Academic Journal of Business and Social Sciences (AJoBSS), 2. pp. 1-8. ISSN 2590-440X

The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin. (2012) [Student Project] (Submitted)

The influence of attitude on e-services Majlis Perbandaran Sungai Petani, Kedah / Amni Syaza Zakaria and Siti Nur A'qilah Wazi. (2018) [Student Project] (Submitted)

The relationship between tourist shopping perception and tourist shopping satisfaction in Melaka / Natasha Ainaa Zakaria, Nur Nadia Abdullah and Nur Izreena Ishak. (2015) [Student Project] (Unpublished)

The benefit of E-Commerce automation for merchant using Avana / Nor Zahidah Zakaria. (2018) [Student Project]

Customers satisfaction towards two and three star hotels in the state of Terengganu / Zainuddin Zakaria and Abdul Kadir Othman. (2003) [Research Reports] (Submitted)

Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

A study on the services provided by operation counter ASNB Melaka branches to their customer / Nor Hazliza Zakaria. (2009) [Student Project] (Unpublished)

The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria. (2011) PhD thesis, thesis, Universiti Teknologi MARA.

Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani. (2014) [Student Project] (Unpublished)

Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir. (2021) [Student Project] (Unpublished)

A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain. (2004) [Student Project] (Unpublished)

The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Influences of e-service quality toward customer loyalty of dropee / Zulfahmi Zulkifle. (2018) [Student Project]

The influences of e-service quality and customer loyalty of dropee / Zulfahmi Zulkifle. (2018) [Student Project] (Unpublished)

A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Purchase intention and actual purchase behavior of halal bakery products among consumers in Petaling district Selangor / Nurzulain Zulkifli. (2020) Masters thesis, thesis, Universiti Teknologi MARA.

Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)

Factors that influencing individual investment decision on mutual funds : a study in Temerloh / Nur Faezah Zulkifli. (2015) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

The study of customer preferences towards Ar-Rahnu in Bank Rakyat Gua Musang / Nur Farhana Zulkifli. (2012) [Student Project] (Unpublished)

A study on satisfaction towards BIMB services on PTPTN loan amongst the students of UiTM Terengganu Dungun campus / Mahirah Zulkipli. (2008) [Student Project] (Unpublished)

Factors contributing to customers' satisfaction towards online banking in Sungai Petani / Mohamad Zahrul Asyiq Zuraidi and Ahsan Zikri Sarkawi. (2018) [Student Project] (Submitted)

This list was generated on Thu Aug 11 11:17:29 2022 UTC.