Items where Subject is "H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Number of items at this level: 607.


-, Pensri Jaroenwanit and -, Supot Deboonmee (2019) Organic rice new product screening: customers preference application / Pensri Jaroenwanit and Supot Deboonmee. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (28). pp. 252-265. ISSN 2600-8564


Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. [Student Project] (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. [Student Project] (Unpublished)

Abdullah, Puteri Afiqah Auni (2018) Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. [Student Project] (Unpublished)

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. [Student Project] (Unpublished)

Abd Kadir, Siti Munirah (2018) The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. [Student Project] (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. [Student Project] (Unpublished)

Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. [Student Project] (Unpublished)

Ahmad, Nabila (2018) Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. [Student Project] (Unpublished)

Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. [Student Project] (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

Abdul Rahman, Mohd Fadzli (2006) The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. [Student Project] (Unpublished)

Abdul Hamid, Mohd Fauzi (2018) Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Siti Zuana (2018) The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah. [Student Project] (Unpublished)

Abdul Ghani, Azlina (2006) A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. [Student Project] (Unpublished)

Abdul Rahim, Zulkefli (2018) Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Abu Zaki, Ahmad Tarmizi (2019) Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki. [Student Project] (Unpublished)

Aidi Zamri, Azira Farhana (2019) Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. [Student Project] (Unpublished)

Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. [Student Project] (Unpublished)

Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. [Student Project] (Unpublished)

Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. [Student Project] (Unpublished)

Abdul Razak, Halimatul Saadiah (2010) Impact of service quality on customer satisfaction towards increasing payment collection/ Halimatul Saadiah Abdul Razak. [Student Project] (Unpublished)

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. [Student Project] (Unpublished)

Ahmad, Ahmira Aznin (2010) Customer perceived satisfaction among foreign broadband user of Maxis Communication Berhad / Ahmira Aznin Ahmad. [Student Project] (Unpublished)

Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. [Student Project] (Unpublished)

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. [Student Project] (Unpublished)

Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. [Student Project] (Unpublished)

Abang Khalil, Dayang Khaziana (2012) A study on trust and percieved risk towards Internet Banking Service (IBS) that influence behavioral intentions among Mirian / Dayang Khaziana Abang Khalil. [Student Project] (Unpublished)

Abd Hamid, Hamdi (2010) A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid. [Student Project] (Unpublished)

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. [Student Project] (Unpublished)

Abd Rahim, Nazahah and Abdul Jalil, Muna and Mohd Saad, Shakirah (2012) An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad. [Research Reports] (Unpublished)

Andong, Hamidah (2009) Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong. [Student Project] (Unpublished)

Azali, Mohammad Izat and Zabmir, Muhammad Azim (2015) Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. [Student Project] (Unpublished)

Aflus, Mohd Ammar and Mohd Aripin, Siti Nurul Hidayah (2014) A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. [Student Project] (Unpublished)

Abd. Rahman, Mohd Asyraf (2011) A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman. [Student Project] (Unpublished)

Aziz, Maswadi and Nawi, Mohd Nazrin (2014) A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi. [Student Project] (Unpublished)

Ab Rahim, Sheilla Afiqah (2019) A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. [Student Project] (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. [Student Project] (Unpublished)

Ambia, Norafidah (2001) Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. [Student Project] (Unpublished)

Azmin, Alya Izzatti and Azmi, Nik Nur Amalin Nadia and Abd Rashid, Nurfarain Hafifie (2018) Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. [Student Project] (Unpublished)

Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. [Student Project] (Unpublished)

Anin, Gloria Ann and Usop, Yusmanizza Marlinny (2014) Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop. [Student Project] (Unpublished)

Abdul Rahim, Siti Nur Nazmin (2018) Factors that influencing the member’s intention to continue using the i-Akaun (EPF) / Siti Nur Nazmin Abdul Rahim. [Student Project] (Unpublished)

Azmi, Nurul Ain Hazirah (2017) Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi. [Student Project] (Unpublished)

Ahmad Zulkifle, Farah Wahida (2006) Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. [Student Project] (Unpublished)

Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. [Student Project] (Unpublished)

Abdul Hamid, Norizzati (2007) The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. [Student Project] (Unpublished)

Abdul Nasir, Norsakinah (2015) The factor that influences consumer on patronization of Islamic bank / Norsakinah Abdul Nasir. [Student Project] (Submitted)

Ab Rahim, Hamirah and Ramli, Siti Nor Zilah (2013) The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. [Student Project] (Unpublished)

Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. Degree thesis, Universiti Teknologi MARA, Melaka.

Asirop, Fazilah (2004) A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. [Student Project] (Unpublished)

A. Raof, Rafidah and Ramli, Hasnida (2013) Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli. [Student Project] (Unpublished)

A.Raof, Rafidah (2018) Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof. Masters thesis, Universiti Teknologi MARA.

Ab. Rahman, Nor Atirah (2014) A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abang Affendie, Dayang Hanisah (2016) The factors influencing consumers' attitude towards online shopping in Kuching, Sarawak / Dayang Hanisah Abang Affendie. [Student Project] (Unpublished)

Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor (2019) A study on consumer’s acceptance towards green banking practices / Nurul Aien Abd Aziz...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 46.

Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor and Abdul Malik, Shaherah (2019) A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (13). pp. 109-116. ISSN 2600-8564

Abd Aziz, Syaratul Ain (2008) A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz. [Student Project] (Unpublished)

Abd Aziz, Wan Shazana (2010) Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. [Student Project] (Unpublished)

Abd Ghani, Basri and Ismail, Noraini and Mohd Radzi, Nor Azira (2019) Islamic-based hierarchical consumption: guide for Muslim consumer / Basri Abd Ghani, Noraini Ismail and Nor Azira Mohd Radzi. Jurnal Intelek, 14 (2). pp. 52-57. ISSN 2682-9223

Abd Jalil, Muhammad Aizat Afiq (2018) Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. [Student Project] (Unpublished)

Abd Latif, Nurul Atikah (2012) Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif. Degree thesis, Universiti Teknologi MARA, Kelantan.

Abd Malik, Akmal Nashren and Syed Annuar, Sharifah Nurafizah (2019) The effect of perceived usefulness, perceived ease of use, trust and perceived risk toward E-wallet usage / Akmal Nashren Abd Malik and Sharifah Nurafizah Syed Annuar. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (21). pp. 183-191. ISSN 2600-8564

Abd Raman, Abd Latif and Abdul Mohsin, Abdul Amin and Mohd Noor, Mohd Faiz Ridwan (2013) The stages in decision making process that influence customer purchase decision in buying house at Penang : A case study at Taman Pancur Utama Penang / Abd Latif Abd Raman...[et al.]. [Student Project] (Unpublished)

Abd Rani, Halymatun Sa'adiah (2018) Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani. [Student Project] (Unpublished)

Abd Razak, Nor Fatin Amirah (2015) Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak. [Student Project] (Unpublished)

Abd. Latiff, Nur Azimah (2013) The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. [Student Project] (Unpublished)

Abd. Rahman, Sofiah (2004) Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

Abdillah HJ. Ahmad, Sany (2006) A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad. [Student Project] (Unpublished)

Abdul Aziz, Amalina and Amiruddin, Nurul Ain (2018) The influence of customers’ online review to the hotels’ services performance in Malaysia / Amalina Abdul Aziz & Nurul Ain Amiruddin. [Student Project] (Unpublished)

Abdul Aziz, Nadiah (2012) Customer attitude towards credit card practices study case in Kota Bharu Kelantan / Nadiah Abdul Aziz. [Student Project] (Unpublished)

Abdul Gafar, Muhammad Hanif and Harudin, Syahmi and Mohd Ali, Nor Amira (2018) Factors anticipated to customer experience / Muhammad Hanif Abdul Gafar...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 36. ISBN 9789670314563

Abdul Ghani, Nur Alyaa Nasuha (2015) The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani. [Student Project] (Unpublished)

Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. [Student Project] (Unpublished)

Abdul Halim, Noor Izzaida (2010) Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim. [Student Project] (Unpublished)

Abdul Halim, Norlela (2011) A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim. [Student Project] (Unpublished)

Abdul Jalal, Aida Farrah (2001) Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. [Student Project] (Unpublished)

Abdul Kadir, Maziha (2015) Factors that influence UiTM alumni’s attitudes towards PTPTN loan repayment / Maziha Abdul Kadir. [Student Project] (Unpublished)

Abdul Latif, Noor Khamisah and Abdul Rahim, Mohd Jamili and Mohd Sam, Mohd Fazli (2005) A study on the awareness and the acceptance of Islamic pawnshops / Noor Khamisah Abdul Latif, Mohd Jamili Abdul Rahim and Mohd Fazli Mohd Sam. [Student Project] (Unpublished)

Abdul Manaf, Siti Aishah (2010) Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. [Student Project] (Unpublished)

Abdul Momen, Firdausiah (2014) A study on service quality towards customer satisfaction: Eastern College of Kota Kinabalu Sabah region / Firdausiah Abdul Momen. [Student Project] (Unpublished)

Abdul Rahman, Abdul Rais and Tamby Chik, Chemah and Mohd Zahari, Mohd Salehuddin (2018) Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 10 (1). pp. 1-15. ISSN 1985-8914 ; 2590-3837

Abdul Rahman, Saiful Adlin (2016) A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abdul Razak, Siti Nur Aminah and Mohd Mahidin, Zawiah (2014) Customer satisfaction level through services quality of MARA / Siti Nur Aminah Abdul Razak and Zawiah Mohd Mahidin. [Student Project] (Unpublished)

Abdul Rohani, Nor Fitrina (2009) The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. [Student Project] (Unpublished)

Abdul Shukor, Nor Hayati and Abu Hasan, Norraidah and Syed Mohd Fuzi, Sharifah Faatihah and Moulton, Noorie Haryaniee and Ahmad, Jasmine (2010) Client and staff perception toward federal welfare assistance delivery system at Welfare Department, Ministry Of Women, Family And Community Development / Nor Hayati Abdul Shukor... [et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Siti Fariedah (2015) Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah. [Student Project] (Unpublished)

Abdullah, Aznita Aishah and Ali, Marlina Mohd (2001) A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. [Student Project] (Unpublished)

Abdullah, Fatihah Norazami and Abd Rashid, Nurazlina and Syazana Jamil, Nur Izzati (2018) Examining the determinants of international brand recognition among Malaysian consumers in Kuala Lumpur / Fatihah Norazami Abdullah...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 32. ISBN 9789670314563

Abdullah, Hasan and Wahab, Samsudin and Shahibi, Mohd Sazili and Malim, Muhammad Rozi and Ali, Juwahir (2013) Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Abdullah, Marliany (2018) Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. [Student Project] (Unpublished)

Abdullah, Nur Syafatin (2019) Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah. [Student Project] (Unpublished)

Abdullah, Nurasmin (2012) The public acceptance towards the new financial poduct on the Koperasi Rakyat Kelantan Berhad (KRKB) / Nurasmin Abdullah. [Student Project] (Unpublished)

Abdullah, Rahayu and Hassan, Nina Nabiha (2016) Acceptance of the Punctuality Cascading Reporting System (PCRS) among staffs at National Audit Department in Melaka / Rahayu Abdullah and Nina Nabiha Hassan. [Student Project] (Unpublished)

Abdullah, Za-Imuddin (2011) The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abdulmajid, Methaq Ahmed (2011) The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid. Jurnal Intelek, 6 (2). pp. 58-78. ISSN 2231-7716

Abidin, Nur Habibah Najwa and Wan Mohd Sabri, Wan Muhammad Syahmi (2013) The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri. [Student Project] (Unpublished)

Abu Bakar, Mohd Hafizuddin (2018) The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar. [Student Project] (Unpublished)

Abu Bakar, Nor Asma (2010) Customer satisfaction towards Etiqa services provided in Kuantan Branch / Nor Asma Abu Bakar. [Student Project] (Unpublished)

Abu Bakar, Roslina (2011) A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar. [Student Project] (Unpublished)

Abu Bakar Sidik, Wan Anis Hasma (2011) A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik. [Student Project] (Unpublished)

Abu Hassan, Anita and Shaharudin, Mohd Rizaimy (2011) Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 1985-5079

Adam, Norhazlinda and Mohd Sukiman, Siti Najihah (2013) The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman. [Student Project] (Unpublished)

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Ahmad, Halim (2017) Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad. Borneo Akademika, 2 (1). pp. 52-60. ISSN 2462-1641

Agam, Darel Nicol Luna and Usin @ Husin, Ymma Fatzrin (2013) Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Agiu, Vaneitta (2020) Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. [Student Project] (Unpublished)

Ahmad, Norsiah and Ghazali, Norfazlina and Abdullah, Mohamad Fariz and Nordin, Raslan and Mohd Nasir, Intan Najihah and Mohd Farid, Nur Amira (2020) Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. Journal of International Business, Economics and Entrepreneurship, 5 (2). pp. 46-55. ISSN 2550-1429

Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. [Student Project] (Unpublished)

Ahmad Tajudin, Muhammad Taqiuddin (2019) Factor influencing attitude towards online shopping in Pasir Mas Kelantan / Muhammad Taqiuddin Ahmad Tajudin. [Student Project] (Submitted)

Ajes, Dewi Asyikin and Awang Suhai, Dayangku Siti and Sahdi, Abdul Jabbar and Mitol, Winnie (2012) Fundamental of Entrepreneurship ENT300 Yunibasaru Mee / Dewi Asyikin Ajes... [et al.]. [Entrepreneurship Project] (Unpublished)

Akmal Roslam, Aniq Izzat (2021) Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam. Degree thesis, Universiti Teknologi Mara Perlis.

Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. [Research Reports] (Unpublished)

Ali, Siti Meriam and Shaharudin, Mohd Rizaimy and Anuar, Azyyati (2013) Predictors of career success: a study among academic staff in northern region, Malaysia / Siti Meriam Ali, Mohd Rizaimy Shaharudin, Azyyati Anuar. [Research Reports] (Unpublished)

Alias, Rosmaliza (2014) The effect of brand equity on consumer purchase intention : a study of SMEs frozen food product in Kota Bharu / Rosmaliza Alias. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Aminudin, Anis Adilah (2020) Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. [Student Project] (Unpublished)

Amran, Azira and Makhtar, Nurul Akhmar Asmidar and Syed Hazani, Syed Ahmad Asyraf (2012) Students satisfaction in foods by cafeteria of UiTM Dungun / Azira Amran, Nurul Akhmar Asmidar Makhtar & Syed Ahmad Asyraf Syed Hazani. [Student Project] (Unpublished)

Andin Salamat, Azni Syafena and Ali, Norhidayah and Mohamed Isa, Zuraidah (2010) Customer behavior towards online shopping / Azni Syafena Andin Salamat...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Anuar, Puteri Aliah Farhana and Jamal, Juliana (2016) The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal. [Student Project] (Unpublished)

Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. [Student Project] (Unpublished)

Atan, Nur Nadiah and Saimi, Siti Talha (2013) Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi. [Student Project] (Unpublished)

Atan, Nurulain (2010) The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. [Student Project] (Unpublished)

Awang, Zaimatul (2013) Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. Masters thesis, Universiti Teknologi MARA.

Ayob, Mastura (2004) Customer expectations towards semi-detached and bungalow house in Bukit Indah (Johor) Sdn Bhd / Mastura Ayob. [Student Project] (Unpublished)

Ayub, Aynul Haydirah and Nik Muhammad Naziman, Yusrina Hayati and Samat, Muhammad Faizal (2018) Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat. Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 17-26. ISSN 2462-1838

Azali, Rosliana (2009) Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali. [Student Project] (Unpublished)

Azhan Zamiry, Aliff (2019) Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. [Student Project] (Unpublished)

Azis, Ahmad Zamie and Kasmunee, Mohd Farhan and Ahmad, Jasmine (2010) Measuring health care quality in public hospitals / Ahmad Zamie Azis...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Aziz, Anidah and Ibrahim, Lina Mazwein and Sahudin, Zahariah (2009) Importance of service quality dimensions at guest arrival area implements by five stars hotel in Seri Kembangan and Putrajaya / Anidah Aziz, Lina Mazwein Ibrahim and Zahariah Sahudin. [Research Reports] (Unpublished)

Azizi, Aisarizzat (2017) Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi. [Student Project] (Unpublished)

Azizi Umar, Nur Azie (2019) Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar. [Student Project] (Unpublished)

Azman, Amirul Asyraf (2018) The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. [Student Project] (Unpublished)

Azmi, Muhamad Azhar Parid (2007) The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. [Student Project] (Unpublished)


Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. [Student Project] (Unpublished)

Baharudeen, Abdul Faris (2015) Stress level among nurses at Batu Pahat / Abdul Faris Baharudeen. [Student Project] (Unpublished)

Badrul Hisham, Nurdiyana Madihah (2019) Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. [Student Project] (Unpublished)

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. [Student Project] (Unpublished)

Baharun, Muhammad Nasrun Syahmi (2019) Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. [Student Project] (Unpublished)

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. [Student Project] (Unpublished)

Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. [Student Project] (Unpublished)

Bakar, Ahmad Naqiyuddin and Jaafar, Harlina Suzana and Matulidi, Nornadia (2019) Asessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar & Nornadia Matulidi. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Malaysia, p. 25.

Bakar, Ahmad Naqiyuddin and Jaafar, Harlina Suzana and Matulidi, Nornadia (2019) Assessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar and Nornadia Matulidi. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (1). pp. 1-8. ISSN 2600-8564

Bakarudin, Nur Liyana (2015) Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. [Student Project] (Unpublished)

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

Bansan, Muhammad Amirul Shafik (2019) Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. [Student Project] (Unpublished)

Basir, Muhamad Bukhari (2018) Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir. [Student Project] (Submitted)

Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Bujang, Nur Zariffa Syafizza (2014) Factors affecting participant's satisfaction in agromarketing: Case study of FAMA Sarawak (Kuching & Samarahan) / Nur Zariffa Syafizza Bujang. [Student Project] (Unpublished)

Bujang, Romzan (2015) Relationship between client satisfactions, service quality and client perception towards the effectiveness of client consultation services / Romzan Bujang. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Bujang, Saimi and Omar, Syarifah Anom and Ali Hasan, Ahmad Rozaini (2013) Penerimaan masyarakat terhadap sistem perbankan Islam di bahagian Samarahan / Saimi Bujang ... [et al.]. [Research Reports] (Unpublished)


Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. [Student Project] (Unpublished)

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. [Student Project] (Unpublished)

Che Anam @ Ab Rahman, Siti Aisyah (2015) Factors affecting customer retention on internet banking in Jerteh, Terengganu / Siti Aisyah Che Anam @ Ab Rahman. Industrial / Practical Training Report. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Submitted)

Che Din, Nurul Syazwani (2012) Roles of personal values in affecting consumer acceptance towards Ar-Rahnu: a study at Bank Rakyat Gong Badak / Nurul Syazwani Che Din. [Student Project] (Submitted)

Che Hassan, Nik Nor Shafini (2009) Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. [Student Project] (Unpublished)


Dahari, Mohd Azif Fahmi and Zuhairi, Nurul Adibah Izza (2016) Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. [Student Project] (Unpublished)

Dahlan, Jaslin Md and Othman, Akmal Aini and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Dahlan, Nur Fatin Atirah (2015) Analysing customer preferences for Astro using Market Basket Analysis / Nur Fatin Atirah Dahlan. Degree thesis, Universiti Teknologi MARA, Cawangan Melaka.

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

Duyok, Nazratul Radiah (2008) The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. [Student Project] (Unpublished)

Dzulkeple, Huziela (2012) Sustainability pillars: could it be a tremendous factor on the success of Kuwait Finance House / Huziela Dzulkeple. [Student Project] (Unpublished)


Eshak, Siti Fatimah (2018) Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak. [Student Project] (Unpublished)

Esmadol, Mohammed Irfan (2014) A study on customer expectations towards service quality of homestay in Kota Kinabalu, Sabah / Mohammed Irfan Esmadol. [Student Project] (Unpublished)


Faat, Farhan and Shahuri, Shakuraitul Aine and Ismail, Natrah and Nik Mohd Nor, Nik Mohd Shahril and Nordin, Nakia (2019) The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (18). pp. 211-219. ISSN 2600-8564

Febian, Flaviana Ivy and Syed Annuar, Sharifah Nurafizah (2020) Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar. Journal of International Business, Economics and Entrepreneurship, 5 (2). pp. 56-61. ISSN 2550-1429

Fuad, Nor Fadillah (2011) Service quality and customer satisfaction among foreign customers towards PNB Darby Park Hotel / Nor Fadillah Fuad. [Student Project] (Unpublished)


George, Stephanie Unyang and Lambu, Suliza (2014) To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. [Student Project] (Unpublished)


Hanizam, Hani Muhammad Hilmi (2019) Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. [Student Project] (Unpublished)

Hashim, Nor Hashima and Yahya, Wan Kalthom and Asrul, Siti Aisyah (2018) Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. Social and Management Research Journal (SMRJ), 15 (2). pp. 47-63. ISSN 1675-7017

Hassan, Khairunnisa (2011) The determinants of consumer acceptance on accessibility towards internet banking in Malaysia / Khairunnisa Hassan. [Student Project] (Unpublished)

Hashim, Syahirah Maimunah (2019) Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. [Student Project] (Unpublished)

Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. [Student Project] (Unpublished)

Halid, Khairunnisa (2006) A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. [Student Project] (Unpublished)

Hadzir, Siti Hasnida (2012) Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir. [Student Project] (Unpublished)

Hairudin, Muhamad Danial (2020) Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. [Entrepreneurship Project] (Unpublished)

Haji Akir, Hajah Oriah and Malie, Senian and Omar, Noraida (2011) Customers perception of integrity initiatives in University Technology MARA : A case study of University Technology MARA Sarawak / Hajah Oriah Haji Akir ... [et al.]. [Research Reports] (Unpublished)

Halim, Solihaton Hanim (2009) TNB payment system (Billing) and customer satisfaction: a case study of TNB Banda Kaba Melaka / Solihaton Hanim Halim. [Student Project] (Unpublished)

Halim Roja, Muhammad Izzuddin (2019) The factors of package tours from umrah travel agency on customer selection in Segamat, Johor / Muhammad Izzuddin Halim Roja. [Student Project] (Submitted)

Hamzah, Siti Nur Hajar and Kamarolzaman, Farhana and Hussain, Suhaily (2011) Imitation goods in the fashion industry: protection for the consumers / Siti Nur Hajar Hamzah, Farhana Kamarolzaman, and Suhaily Hussain. [Student Project] (Unpublished)

Hanapi, Raemah (2014) Customers' satisfaction on internet banking services : study on conventional banks in Kota Kinabalu / Raemah Hanapi. [Student Project] (Unpublished)

Harith, Muhammad Farid (2014) A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith. [Student Project] (Unpublished)

Harman, Firdaus (2019) Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman. [Student Project] (Unpublished)

Harun, Etty Harniza and Abdullah, Nor Hidayah (2011) Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 1985-5079

Harun, Etty Harniza and Ismail, Mahadzir and Anwar, Nur Aizureen (2014) Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]. [Research Reports] (Unpublished)

Hashim, Ahmad Ezanee and Ismail, Faridah and Akida, Murni and Isnin, Zarina and Natasha, Khalil and Abdul Rahim, Mardhati (2011) Disabled facilities in shopping malls: Malaysian perspective / Ahmad Ezanee Hashim ... [et. al]. Business and Management Quarterly Review (BMQR), 2 (4). pp. 56-64. ISSN 2180-2777

Hashim, Nor Hasidah (2011) The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. [Student Project] (Unpublished)

Hashim, Nur Hidayatul Hidayu and Zainal Abidin, Nurul Hazwani (2014) The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. [Student Project] (Unpublished)

Hashim, Nur Maizatul Syuhada (2015) Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. [Student Project] (Unpublished)

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 1985-8914 ; 2590-3837

Hasim, Nur Aida (2019) Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim. [Student Project] (Unpublished)

Hasnan, Nurusyifaa’ (2012) Intention of gold investment adoption among the Kelantanese in Kota Bharu / Nurusyifaa’ Hasnan. [Student Project] (Unpublished)

Hizam, Nurhafiza (2015) A study of factors that influence customer satisfaction in Islamic banking / Nurhafiza Hizam. [Student Project] (Unpublished)

Hj Ismail, Nurul Huda (2013) Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail. Degree thesis, Universiti Teknologi MARA, Kelantan.

Husain, Norhazimah and Abu Bakar, Zaynor Ashiqin (2013) Improving the public service delivery through client charter: a case study at Malacca Road Transport Department, UTC Malacca / Norhazimah Husain and Zaynor Ashiqin Abu Bakar. [Student Project] (Unpublished)

Husni, Helmy and Ali, Norhidayah and Nik Abdul Rashid, Nik Ramli (2018) The effects of perceived quality, perceived risk, perceived price, and consumer behaviors towards purchase intention on Malaysia local products / Helmy Husni... [et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 11. ISBN 9789670314563 (Unpublished)

Hussin, Mohd Fazmi (2012) Behavior study of consumers' expenditure at Cybercafe / Mohd Fazmi Hussin. [Student Project] (Unpublished)


Ishar, Siti Aishah (2018) The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. [Student Project] (Unpublished)

Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. [Student Project] (Unpublished)

Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. [Student Project] (Unpublished)

Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. [Student Project] (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. [Student Project] (Unpublished)

Ismail, Mahadzir and Md Salleh, Arifin and Abdul Rasool, Mohamad Saladin and Wan Mustapha, Wan Norliza (1997) Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[]. [Research Reports] (Unpublished)

Ismail, Siti Rohani (2018) The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. Degree thesis, Universiti Teknologi MARA, Melaka.

Ismail, Faraeza (2003) An element contribute to customer satisfaction and dissatisfaction towards the new non-billing system provided by Tenaga Nasional Berhad / Faraeza Ismail. [Student Project] (Unpublished)

Ithnin, Muhammad Nazirul Syafiq (2018) Factors that influence customers' preferences to choose Islamic pawn broking in rural area / Muhammad Nazirul Syafiq Ithnin. [Student Project] (Unpublished)

Ibrahim, Ema Izzaila (2010) Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. [Student Project] (Unpublished)

Ibrahim, Mohammad Ariff (2006) Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. [Student Project] (Unpublished)

Ibrahim, Rozaina (2004) A study on the association of quality services and customer satisfaction: a case study at Renaissance Kota Bharu / Rozaina Ibrahim. [Student Project] (Unpublished)

Ibrahim, Sheha (2015) Assessing customer perception towards service quality (tangibility, reliability and responsiveness) at Section of Contribution EPF Kuantan / Sheha Ibrahim. Industrial / Practical Training Report. Bachelor of Science (Hons.) Statistics, Kota Bharu. (Unpublished)

Idin, Edwin (2017) A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin. [Student Project] (Unpublished)

Idris, Nur Nasuha (2015) Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris. [Student Project] (Unpublished)

Isahak Merican, Farah Merican and Md Zani, Rosliza and Nazrin, Nizar and Mohd Zaki, Nabila Attributes influencing young home buyer’s purchase decision / Farah Merican Isahak Merican...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 26. ISBN 9789670314563

Ishak, Muhammad Hanif (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak. [Student Project] (Unpublished)

Ishak, Norzi (2008) Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. [Student Project] (Unpublished)

Ishak, Sakinah and Juhari, Norliana (2014) The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari. [Student Project] (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. [Student Project] (Unpublished)

Ismail, Mohd Izuandi (2012) Differences in attitude of Malaysian people towards islamic banking acceptance / Mohd Izuandi Ismail. [Student Project] (Submitted)

Ismail, Mohd Noor Ismawi and Hanafiah, Mohd Hafiz and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Azdel, Abdul Aziz (2020) Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837

Ismail, Nor Syakiroh and Abu Masor, Siti Shakinah (2018) A study on service quality and student satisfaction at Perpustakaan Sultanah Bahiyah, Universiti Utara Malaysia (UUM) / Nor Syakiroh Ismail and Siti Shakinah Abu Masor. [Student Project] (Unpublished)

Ismail, Siti Ilmiah (2014) The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail. In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Ismail, Syuhada Nawal Syazwani (2010) Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail. [Student Project] (Unpublished)

iga, Mark (2016) Service quality, customer satisfaction and customer loyalty: A case study on digi service centre Jalan Kulas, Kuching, Sarawak / Mark Biga. [Student Project] (Unpublished)


Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. [Student Project] (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. [Student Project] (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. [Student Project] (Unpublished)

Jalaluddin, Abu Izzat (2014) Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. [Student Project] (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. [Student Project] (Unpublished)

Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. [Student Project] (Unpublished)

Jaafar, Muhammad Arif (2019) Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar. [Student Project] (Unpublished)

Jaafar, Muhammad Firdaus (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. [Student Project] (Unpublished)

Jahaya, Mohd Johar and Ahmad, Faizal (2017) Surviving in the hospitality industry: enhancing business performance of SP Inn Hotel / Mohd Johar Jahaya and Faizal Ahmad. [Student Project] (Unpublished)

Jahaya, Nor Baeyah and Che Zulhaimee, Nurhidayah ‘Aliaa (2014) Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee. [Student Project] (Unpublished)

Jaine, Andrea Sovilea (2014) Understanding the perception on customer experience among tourists in Labuan / Andrea Sovilea Jaine. [Student Project] (Unpublished)

Jamal, Chatila @ Nur Asyhikin (2007) Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. [Student Project] (Unpublished)

Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. [Student Project] (Unpublished)

Jamaluddin, Nur Eirna (2009) A study of customer acceptance towards Streamyx products offered by Telekom Malaysia (TM) Berhad, Melaka / Nur Eirna Jamaluddin. [Student Project] (Unpublished)

Jamaludin, Mohd Fazil and Mohammed Shobri, Nordiyana and Mohammad, Azlyantiny (2013) The relationship between fun at work and work engagement / Mohd Fazil Jamaludin, Nordiyana Mohammed Shobri, Azlyantiny Mohammad. [Research Reports] (Unpublished)

Jamaludin, Nur Shazlin (2011) A study on the effectiveness of online banking services in Malacca / Nur Shazlin Jamaludin. [Student Project] (Unpublished)

Jamil, Nurul Atiqah (2015) Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil. [Student Project] (Unpublished)

Jamine, Philipia (2013) The relationship between perceived service quality and perceived service value towards customer revisit intention / Philipia Jamine. [Student Project] (Submitted)

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Ali, Alizah and Ab Rani, Nur Hanani (2019) Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 69.

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Ali, Alizah and Ab Rani, Nur Hanani (2019) Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (23). pp. 203-210. ISSN 2600-8564

Jaroenwanit, Assoc.Prof.Dr. Pensri (2019) Organic rice new product screening: Customers preference application / Assoc.Prof.Dr. Pensri Jaroenwanit. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 98.

Jaslee, Nurul Hamizah (2009) A study on factors influencing the SERVQUAL (Service Quality) in Perbadanan Putrajaya / Nurul Hamizah Jaslee. [Student Project] (Unpublished)

Jasni, Nur Aisyah (2015) A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. [Student Project] (Unpublished)

Jee, Teck-Weng (2018) Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee. International Journal of Service Management and Sustainability (IJSMS), 3 (2). pp. 1-22. ISSN 2550-1569

Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. [Student Project] (Unpublished)

Johari, Nur Afifah (2015) The relationship between service quality (SERVQUAL) and customer satisfaction towards customer re-patronage intentions in Johor Bahru tourism / Nur Afifah Johari. [Student Project] (Unpublished)

Johari, Nurul Afifah Aniqah (2020) The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. [Student Project] (Unpublished)

John, Stephanie (2015) Relationship between service quality and customer satisfaction in ferry transportation in Labuan - Wawasan Perdana Ferry / Stephanie John. [Student Project] (Unpublished)

John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. [Student Project] (Unpublished)

Julina, Julina and Fakhrurrozi, Fakhrurrozi (2019) Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 89.

Jullan, Juinen and Justina, David and Toidis, Nicholas and Kiop, Lauvon (2004) Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. [Student Project] (Unpublished)

Junit, Mohd Norman and Azaman, Mohammad Harith (2016) To study the relationship between service quality and customer satisfaction of Y- Centre / Mohd Norman Junit and Mohammad Harith Azaman. [Student Project] (Unpublished)

Jusoh, Roselini (2009) Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh. [Student Project] (Unpublished)

Jusoh@Ghazali, Siti Zaleha (2012) Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali. [Student Project] (Submitted)


Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. [Student Project] (Unpublished)

Kamaruddin, Muhammad Shahrul Zawawi and Ja’apar, Muhamad Hafizuddin (2014) Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar. [Student Project] (Unpublished)

Kassim, Mohd Shazlan Shah and Borhannuddin, Muhammad Hanif (2015) Customer acceptance on affordable housing by PR1MA / Mohd Shazlan Shah Kassim and Muhammad Hanif Borhannuddin. [Student Project] (Unpublished)

Kadir, Norlilah (2015) Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. [Student Project] (Unpublished)

Kamarudzaman, Murni Izzati (2015) A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. [Student Project] (Unpublished)

Kamarulzaman, Nur Izzati (2020) Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman. [Student Project] (Unpublished)

Kamarulzaman, Nurul Suhaida Adila (2013) Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman. [Student Project] (Unpublished)

Kamarun Saman, Nor Atikah (2011) Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. [Student Project] (Unpublished)

Kasim, Kasirul Norman and Rateh, Audrey Nicholas (2013) The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Kerma, Muhammad Irsyanuddin (2018) Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. [Student Project] (Unpublished)

Khairul Azmi, Syazani Aniq (2021) The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi. Degree thesis, Universiti Teknologi Mara Perlis.

Khamis, Nurul Munirah (2019) The effect of viral marketing on purchasing intention in Kuching / Nurul Munirah Binti Khamis. [Student Project] (Unpublished)

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494


Latif, Nur Liana and Zainol, Nurul Farisya (2016) The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol. [Student Project] (Unpublished)

Loh, Ka Chin (2019) Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]. Voice of Academia (VOA), 15 (2). pp. 52-60. ISSN 2682-7840

Lukman Rahman, Farhan and Wan Zakaria, Wan Mohd Farid and Wan Ibrahim, Wan Muhd Faez and Tuan Azam, Syed Khusairi and Musa, Mohd Hafizan (2020) Factors influencing customers loyalty Towards Islamic banking: a case study in Gombak, Selangor / Farhan Lukman Rahman ... [et al.]. Jurnal Intelek, 15 (1). pp. 11-20. ISSN 2682-9223

Luqman, Azyanee and Mohd Fazuri, Rosfazira and Zulqernain, Nurul Syaqirah and Mohamad, Siti Sarah and Mohd Fauzi, Mas Ayu Diana (2020) Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. Journal of Contemporary Social Science Research, 4 (1). pp. 22-28. ISSN 0128-2697


Mohd Muslim, Najuwa Aqilah (2018) Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. [Student Project] (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. [Student Project] (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. [Student Project] (Unpublished)

Mustafa Ferkeri, Muslihah (2007) Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. [Student Project] (Unpublished)

Mohd Hassan, Normala (2007) Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. [Student Project] (Unpublished)

Md.Shukri, Nur Izzatul (2008) The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. [Student Project] (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. [Student Project] (Unpublished)

Mohd. Yusof, Jamaliah and Musa, Rosidah and Abd Rahman, Sofiah (2010) Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. [Research Reports] (Unpublished)

Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd Amran, Ainaa Nadia (2007) Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. [Student Project] (Unpublished)

Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. [Student Project] (Unpublished)

Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. [Student Project] (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. [Student Project] (Unpublished)

Mohd Alias, Noor Shazila (2006) The impact of TMpoint service quality on the customer satisfaction at TMpoint Setapak / Noor Shazila Mohd Alias. [Student Project] (Unpublished)

Mohamed Tajuddin, Fatimah (2007) The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. [Student Project] (Unpublished)

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. [Student Project] (Unpublished)

Mohd Wahid, Siti Daleela (2006) Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. [Student Project] (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)

Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. [Student Project] (Unpublished)

Masrek, Mohamad Noorman and Ahmad Uzir, Nora'ayu and Khairuddin, Irni Eliana (2013) Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin. [Research Reports] (Unpublished)

Mad Daud @ Ajamain, Ermawati (2018) Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. [Student Project] (Unpublished)

Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. [Student Project] (Unpublished)

Mohd Sazali, Muhammad Yusaid (2019) Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. [Student Project] (Unpublished)

Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. [Student Project] (Unpublished)

Megat Nor Mazlan, Puteri Aliah Athirah (2019) Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. [Student Project] (Unpublished)

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. [Student Project] (Unpublished)

Md Azam, Fadzillah Elliani (2010) Customer preferences in selecting insurance company through insurance brokers (Eastgate Insurance Brokers Sdn.Bhd) / Fadzillah Elliani Md Azam. [Student Project] (Unpublished)

Mohd Nor, Hafizah (2009) Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. [Student Project] (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. [Student Project] (Unpublished)

Mohd Yahya, Khairil Imran (2009) Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. [Student Project] (Unpublished)

Mat Zain, Maizatul Akmaliah (2009) The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. [Student Project] (Unpublished)

Mohd Nazmi, Fauziana (2010) The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. [Student Project] (Unpublished)

Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. [Student Project] (Unpublished)

Muhamat, Mastura (2011) The level of consumers awareness on internet banking / Mastura Muhamat. [Student Project] (Unpublished)

Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. [Student Project] (Unpublished)

Mustaffa, Mohammad Zahid (2010) Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa. [Student Project] (Unpublished)

Mohamed Eusop, Muhammad Ekhsan (2011) The satisfaction of Takaful customer towards the services provided by the Takaful operators / Muhammad Ekhsan Mohamed Eusop. [Student Project] (Unpublished)

Mohd Rusli, Nur Hidayah (2014) Factors affecting customer preferences in Islamic banking products and services / Nur Hidayah Mohd Rusli. [Student Project] (Unpublished)

Md Zain, Maslia (2018) Awareness of muslim consumer toward halal foods / Maslia Md Zain. [Student Project] (Unpublished)

Mohd Yunus, Muhammad Ammar Syafiq (2015) Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus. [Student Project] (Unpublished)

Muhamad Hassim, Mohd Hashimi (2006) Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. [Student Project] (Unpublished)

Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. [Student Project] (Unpublished)

Mohamad Fauzi, Nur Farahin (2018) Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. [Student Project] (Unpublished)

Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. [Student Project] (Unpublished)

Mohd Sait, Ain Syuhadah (2019) Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. [Student Project] (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. [Student Project] (Unpublished)

Mansor, Munirah Shafiqah (2017) Factors that influence the customers towards the selection in Islamic home financing: a case study in Selangor / Munirah Shafiqah Mansor. [Student Project] (Unpublished)

Mohamad, Ahmad Zahrisy Sufian (2012) Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad. [Student Project] (Unpublished)

Mohamad Aswad, Fatin Nur Atiqah (2019) Influence of service quality and role of value for money towards customer satisfaction of Air Asia Airlines / Fatin Nur Atiqah Mohamad Aswad. [Student Project] (Unpublished)

Mohd Yusoff, Siti Nurul Suraya and Ismail, Nor Emira and Harun, Norfaraliza (2018) Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. [Student Project] (Unpublished)

Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. [Student Project] (Unpublished)

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. [Student Project] (Unpublished)

Mustafar, Mohd Zaid and Taqiuddin Mohamad, Mohammad (2018) Model gelagat pengguna Muslim: analisa perspektif sarjana ekonomi Islam / Mohd Zaid Mustafar dan Mohammad Taqiuddin Mohamad. e-Journal of Islamic Thought and Understanding (e-JITU), 1 (1). pp. 74-88. ISSN 2006-9617

Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. [Student Project] (Unpublished)

Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. [Student Project] (Unpublished)

Mustapa, Mimi Zelia (2002) Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. [Student Project] (Unpublished)

Mohd Ajid, Noradibah (2008) Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. [Student Project] (Unpublished)

Mat Amin, Noor Hidayah (2017) The factors that influencing credit card usage among Islamic banking customer a case study in Temerloh / Noor Hidayah Mat Amin. [Student Project] (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. [Student Project] (Unpublished)

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. [Student Project] (Unpublished)

Mohamad Amin, Siti Zarina (2004) A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. [Student Project] (Unpublished)

Mohamed Yazid, Norazah (2007) A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. [Student Project] (Unpublished)

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd, Muhammad Sufian (2015) The usage of Islamic banking products among customers at Bank Rakyat Jalan Hang Tuah Melaka / Muhammad Sufian Mohd. [Student Project] (Unpublished)

Maarof, Noor Azlina (1995) A basic study on the demand and problems face by micro-computer vendors / Noor Azlina Maarof. Diploma thesis, Universiti Teknologi MARA.

Madeng, Lily (2013) A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng. [Student Project] (Unpublished)

Madli, Faerozh (2013) Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli. [Student Project] (Unpublished)

Majimbun, Edward Aronick (2013) The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun. [Student Project] (Unpublished)

Mamat@ Nik Mohamed, Nik Nur Amalina (2013) Factor influence customer acceptance to invest in Islamic gold dinar in Kota Bharu, Kelantan / Nik Nur Amalina Mamat@ Nik Mohamed. Degree thesis, Universiti Teknologi MARA, Kelantan.

Manak, Gua Hui (2002) Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. [Student Project] (Unpublished)

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. [Research Reports] (Unpublished)

Mappahli, Roslina (2006) A Study on customer satisfaction towards services provided by MITI Sabah Branch / Roslina Mappahli. [Student Project] (Unpublished)

Mashahadi, Faizah and Syed Nor, Sharifah Heryati (2007) Factors that affect consumers' Purchase of cars in Malaysia towards the implementation of Asean Free Trade Zone Agreement (AFTA) / Faizah Mashahadi and Sharifah Heryati Syed Nor. [Research Reports] (Unpublished)

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. [Student Project] (Unpublished)

Mat, Azmi and Mohd Ali, Ainunnazlee and Mohamad Salleh, Mohammad Zaim and Kori, Nur Liana (2014) Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]. In: TeSSHI 2014- Technology, Science Social Sciences, Humanities, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Mat Dangi, Mohamad Ridhuan and M. Yacob, Noor Hasimah (2013) Examining the fraud awareness from the university’s academic staffs perspectives / Mohamad Ridhuan Mat Dangi and Noor Hasimah M. Yacob. Gading Journal for the Social Sciences, 17 (2). pp. 1-20. ISSN 2600-7568

Mat Daud, Mohd Syukri (2011) A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. [Student Project] (Unpublished)

Mat Jadi, Rabiatul Adawiyah (2011) Factors influence customer preferences on Islamic banking system in Wilayah Persekutuan Kuala Lumpur, Malaysia / Rabiatul Adawiyah Mat Jadi. [Student Project] (Unpublished)

Mat Razali, Nur Syazwani (2013) Savings behavior among students of Cosmopoint International College Kota Bharu / Nur Syazwani Mat Razali. [Research Reports] (Unpublished)

Mat Sakim, Harsa Ardila (2006) Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. [Student Project] (Unpublished)

Mazlan, Syamimie Farhana (2013) A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan. [Research Reports] (Submitted)

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494

Md Isa, Mohamad Azwan and Nasrul, Ferri and Mohamed, Suhana (2018) Factors affecting consumers’ acceptance towards electronic payment system: case of a government land and district office / Mohamad Azwan Md Isa, Ferri Nasrul and Suhana Mohamed. Jurnal Intelek, 13 (1). pp. 1-8. ISSN 2682-9223

Md Ngaripin, Nur Amariah (2012) The influence of price, service and product quality towards customer satisfaction of Honda Dealers Johor Bahru / Nur Amariah Md Ngaripin. [Student Project] (Unpublished)

Md Noor, Akma Suhaila and Shaharudin, Haszlin and Ahmad, Mohamad Azroll and Bonollo, Ellivio and Wan Omar, Wan Noor Faaizah (2020) A study of studio environment on students’ project outcome / Akma Suhaila Md Noor...[et al.]. Voice of Academia (VOA), 16 (1). pp. 57-65. ISSN 2682-7840

Md Noor, Muhamad Najib Fahmi (2020) A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. [Student Project] (Unpublished)

Md Ridzuan, Radziah (2009) Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. [Student Project] (Unpublished)

Md Salleh, Nor Hafizah (2009) Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. [Student Project] (Unpublished)

Md Sanusi, Shazana (2011) Study on factors affecting customer loyalty towards personal financing i-Aslah: A case of Bank Kerjasama Rakyat (M) Berhad in Kota Bharu, Kelantan / Shazana Md Sanusi. [Student Project] (Submitted)

Md Tarmudi, Suhaili and Ruslan, Muhammad Amnan (2014) Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. [Student Project] (Unpublished)

Md.Zamri, Nur Mahsuri (2009) The relevant of hydroponic system in our country toward customer perspective / Nur Mahsuri Md.Zamri. [Student Project] (Unpublished)

Merazman, Nur Amirah (2015) Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman. [Student Project] (Unpublished)

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. [Student Project] (Unpublished)

Mobil, Shahira Shahina and Kasuma, Jati and Adenan, Mohd Amirul and Mejri, Norazimah and Rajan, Rohanna (2019) Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

Mohamad, Khairunnisa (2011) Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. [Student Project] (Unpublished)

Mohamad, Nurul Huda (2009) Factors that makes up profitable customer loyalty toward the organizations / Nurul Huda Mohamad. [Student Project] (Unpublished)

Mohamad, Salizah (2013) The mediating effect of housing satisfaction in quality of life of low-cost housing / Salizah Mohamad. [Student Project] (Submitted)

Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. [Student Project] (Unpublished)

Mohamad Fuad, Norfarhana (2015) Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. [Student Project] (Unpublished)

Mohamad Jaapar, Mohd Shafiq (2008) Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. [Student Project] (Unpublished)

Mohamad Rosli, Mohd Norisham (2011) A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohamad Salleh, Musdiana and Ali, Siti Meriam and Harun, Etty Harniza and Ahmad Mabrul, Nurul Aqidah (2018) Factors influencing tourists’ revisit intention to Pangkor Island: the role of travel motivation and destination satisfaction / Musdiana Mohamad Salleh... [et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 13. ISBN 9789670314563

Mohamad Yunus, Noor’ain and Mat Som, Rohana and Abdul Majid, Afiza and Ungku Abdul Aziz, Ungku Munirah and Mohd Abas, Mohd Khalid (2018) Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)

Mohamad Zainal, Nabilah Nor Ain (2021) The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal. Degree thesis, Universiti Teknologi Mara Perlis.

Mohamad@Othman, Nurasyura (2016) Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. [Student Project] (Unpublished)

Mohamadti, Siti Zaharah The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti. [Student Project] (Unpublished)

Mohamed Nazaruddin, Nazwa Nurshahida (2019) Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin. [Student Project] (Unpublished)

Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. [Student Project] (Unpublished)

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

Mohammad, Norazlinda and Abu Bakar, Norida and Abu Bakar, Norlinda Tendot and Latchimanan Singh, Hardev Kaur (2014) Consumers' purchase pattern towards the e-commerce: a case of UiTM Melaka / Norazlinda Mohammad … [et al.]. [Research Reports] (Unpublished)

Mohammad Shukri, Amelin Nadia (2015) Determinants of financial well-being among employees in Kolej Poly-Tech Mara Kota Bharu / Amelin Nadia Mohammad Shukri. Industrial / Practical Training Report. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Mohammed Shaed, Munirah and Tamby Chik, Chemah and Aini, Noorsyamimi and Nongchik, Nurulhuda (2015) The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (2). ISSN 1985-8914 ; 2590-3837

Mohd Nordin, Siti Aishah (2011) Effects of fluctuation oil price towards consumer / Siti Aishah Mohd Nordin. [Student Project] (Unpublished)

Mohd Abbas, Nur Nadiah (2010) Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. [Student Project] (Unpublished)

Mohd Adam, Nur Bazilah and Mohamed, Nor Fadhilah (2017) The awareness of knowledge, attitudes and practices on food hygiene among food handlers in school canteen in Dungun, Terengganu / Nur Bazilah Mohd Adam & Nor Fadhilah Mohamed. [Student Project] (Unpublished)

Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. [Student Project] (Unpublished)

Mohd Amin, Mohd Hamidi Adha and Abdullah, Mohamad Hariri (2011) Kitchen electrical appliances design: Does it influence to the consumer lifestyle? / Mohd Hamidi Adha Mohd Amin and Mohamad Hariri Abdullah. Voice of Academia (VOA), 11 (1). pp. 62-70. ISSN 1985-5079

Mohd Azam, Zati Azlinda and Mohamad Yusof, Nurhidayah (2014) Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. [Student Project] (Unpublished)

Mohd Azmi, Nor Hafiza (2011) Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohd Azmi, Omar Adli and Mihat, Shafika (2013) The importance of production and tendency on halal products and services in Malaysia and global market / Omar Adli Mohd Azmi and Shafika Mihat. [Student Project] (Unpublished)

Mohd Hisham, Siti Balqis (2013) A study on the application of queuing model to evaluate the performance of counter service in employees provident fund department / Siti Balqis Mohd Hisham. [Student Project] (Unpublished)

Mohd Idros, Wan Ahmad Hakim and Abdul Manaf, Nurul Amanina (2016) Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. [Student Project] (Unpublished)

Mohd Ismail, Nurafiqah (2020) Factors affecting saving behaviour among students : Evidence from UiTM Sabah`s students / Nurafiqah Mohd Ismail. [Student Project] (Unpublished)

Mohd Johan, Mohd Remie and Teoh, May Xyn and Abdul Manab, Nur Farhanah and Md Syed, Md Azalanshah and Mohd Adnan, Hamedi (2020) Customer retention in digital media business platforms in Malaysia / Mohd Remie Mohd Johan … [et al.]. Forum Komunikasi (FK), 15 (1). pp. 116-137. ISSN 0128-2379 (e-ISNN)

Mohd Khushaini, Rabiatul Adawiyah (2011) Debit card usage and its impact among consumer in Malaysia / Rabiatul Adawiyah Mohd Khushaini. [Student Project] (Unpublished)

Mohd Nasir, Diana Sirmayunie and Zawawi, Nurshahira and Abu Hasan, Suzanawati (2019) Evaluate and rank the smartphone brand using fuzzy AHP and PROMETHEE / Diana Sirmayunie Mohd Nasir, Nurshahira Zawawi and Suzanawati Abu Hasan. Jurnal Intelek, 14 (2). pp. 44-51. ISSN 2682-9223

Mohd Nazri, Nadia and Adzharuddin, Nor Azura and Ridzuan, Abdul Rauf (2020) Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

Mohd Noor, Mohd Syazwan (2020) The determinant of a mobile wallet intention among consumers / Mohd Syazwan Mohd Noor. [Student Project] (Unpublished)

Mohd Raidzoh, Hidayah (2013) A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. Degree thesis, Universiti Teknologi MARA, Kelantan.

Mohd Rashid, Salimah and Huam, Hon Tat and Thoo, Ai Chin and Md Rasli, Amran and Abd Hamid, Abu Bakar and Baharun, Rohaizat (2010) Pengaruh persekitaran dalaman dan rekabentuk kompleks membelibelah ke atas tingkah-laku pembelian pengguna / Salimah Mohd Rashid...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Mohd Rosly, Nor Hidayah (2014) Factors that influence consumer credit / Nor Hidayah Mohd Rosly. [Student Project] (Unpublished)

Mohd Rusli, Siti Fadilah (2015) Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli. [Student Project] (Unpublished)

Mohd Salleh, Mohamad Shamsul Aizat (2013) Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. Degree thesis, Universiti Teknologi MARA, Kelantan.

Mohd Salleh, Nurul Ain (2011) A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh. [Student Project] (Unpublished)

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. [Student Project] (Unpublished)

Mohd Saufi, Fara Elani (2009) Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. [Student Project] (Unpublished)

Mohd Saufi, Najibah (2013) Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. [Student Project] (Unpublished)

Mohd Sazali, Nur Ain (2011) The optimizing Ar-Rahnu service for the growth of achievement at Bank Rakyat Senawang Branch / Nur Ain Mohd Sazali. [Student Project] (Unpublished)

Mohd Sharun, Rabi’atuladawiyah (2014) Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. [Student Project] (Unpublished)

Mohd Suharman, Nur Iman (2020) Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. [Student Project] (Unpublished)

Mohd Yonan, Khairul (2006) A study of factors in influencing demands towards national car model in Malaysia: An Empirical Study From 1990- 2004 / Khairul Mohd Yonan. [Student Project] (Unpublished)

Mohd Yusof, Nurul Naim (2011) Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof. [Student Project] (Unpublished)

Mohd Zahari, Ahmad Suffian and Abdul Rahman, Baharom and Othman, Abdul Kadir and Raja Baniamin, Raja Mariam (2014) The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. Journal of Information and Knowledge Management (JIKM), 4 (1). pp. 151-170. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337

Mohd Zainuddin, Nurain (2015) Factor determine employee work life balance at SACC CONVEC Sdn Bhd / Nurain Mohd Zainuddin. [Student Project] (Unpublished)

Mohd Zulkepli, Mohamad Zulfadzlie (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. [Student Project] (Unpublished)

Mohd Zulkifli, Muhammad Zul Fathi (2020) A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. [Student Project] (Unpublished)

Mohd. Yusop, Nuramira and Zakaria, Siti Munawarah (2010) Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria. In: ReCAMSS 2010, UiTM Cawangan Kedah.

Mu'az, Zahratie (2018) Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az. [Student Project] (Unpublished)

Mualasan, Faiezah Diyanah (2019) Factors influencing consumer behaviour on purchasing fast food / Faiezah Diyanah Mualasan. [Student Project] (Unpublished)

Muda, Mazzini (2014) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Muhamad, Azim Izzuddin and Osman, Mohd Najmie and Said, Nurul Nabila and Ma’rof, Nur Afiqah (2018) Determinants of customer relationship as mediating effect on service quality and customer loyalty: a case study Takaful Ikhlas / Azim Izzuddin Muhamad...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 29. ISBN 9789670314563

Muhamad Mazlan, Norhayati (2013) Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. [Student Project] (Unpublished)

Muhamad Narawi, Nur Mary Farisha and Hadi Rusdi, Nur Syafiqah (2018) Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi. [Student Project] (Unpublished)

Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. [Student Project] (Unpublished)

Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. [Student Project] (Unpublished)

Mukhtar, Rabi’atul’adawiyah (2015) A study on the effect of marketing mix elements towards performance of Celcom Axiata Berhad: a case study in Kota Bharu / Rabi’atul’adawiyah Mukhtar. [Student Project] (Unpublished)

Musa, Rosidah (2006) Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa. Gading Journal for the Social Sciences, 10 (1). pp. 1-15. ISSN 2600-7568

Musa, Rosidah (2005) Formulating direct sales customers’ satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa. Gading Business and Management Journal, 9 (1). pp. 1-25. ISSN 2600-7568

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal (SMRJ), 2 (2). pp. 121-133. ISSN 1675-7017

Musrul, Suhailah (2015) The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. [Student Project] (Unpublished)

Mustaffa, Abaidullah (2018) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Mustafha Kamaruddin, Nursyuhada (2013) Factors influence consumer behavior on spending pattern at Al-Ikhsan sport sdn bhd : case study at Jusco Aeon Tebrau, Johor / Nursyuhada Mustafha Kamaruddin. [Student Project] (Unpublished)


Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. [Student Project] (Unpublished)

Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Nordin, Arsyad (2012) Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin. [Student Project] (Unpublished)

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. [Student Project] (Unpublished)

Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. [Student Project] (Unpublished)

Nasir, Julaiyha (2005) Future potential of Plaza Angsana / Julaiyha Nasir. [Student Project] (Unpublished)

Nasir, Nor Farah Wahida and Ismail, Norisma Shakilla (2013) A study on trust in E-commerce transaction by Malaysian consumer / Nor Farah Wahida Nasir and Norisma Shakilla Ismail. [Student Project] (Unpublished)

Nawi, Nor Laili (2011) A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Nekmat, Nor Asyrani and Zainal Abidin, Noor Nadiah (2013) The impact of service quality dimensions (SERVQUAL) on customer satisfaction at Tabung Haji Tampin / Nor Asyrani Nekmat and Noor Nadiah Zainal Abidin. [Student Project] (Unpublished)

Nerawi, Rani (2009) A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. [Student Project] (Unpublished)

Ng, Tuan-Hock and Lim, Ying-San and Lye, Chun-Teck and Ismail, Hishamuddin and Tan, Mei-Chee (2019) An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies / Ng Tuan-Hock...[]. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-12. ISSN 2590-440X

Nik Ismail, Nik Hasnita (2009) Customer satisfaction towards Al-Hidayah group’s service rental / Nik Hasnita Nik Ismail. [Student Project] (Unpublished)

Nik Sulaiman, Nik Nur Aswad (2011) A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Noorham, Nareesa and Syed Anuar, Sharifah Nurafizah and Guliling, Hasnawati (2020) The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling. ESTEEM Journal of Social Sciences and Humanities, 5. pp. 1-10. ISSN 2600-7274

Nordin, Norazwan (2009) Investing in PNB product customer awareness toward Amanah Saham Malaysia / Norazwan Nordin. [Student Project] (Unpublished)

Nordin, Nurliana Amira (2015) Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin. [Student Project] (Unpublished)

Norizan, Amirul Asyraf (2017) A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan. [Research Reports] (Unpublished)

Norsyamira, Shahrin and Rabiatul Adawiyah, Abd Rahman and Noorliza, Zainol and Noor Saliza, Salmi and Mohd Faisal, Abdul Wahab (2015) Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]. In: Proceedings of Postgraduate Conference on Global Green Issues (Go Green), 7-8 October 2015, Dewan Kuliah Al-Khawarizmi Universiti Teknologi MARA Cawangan Perak.

No’man, Nurul Ariffah and Rosli, Nur Atika (2013) A study on the factors affecting the acceptance of internet banking: case study on Seremban area / Nurul Ariffah No’man and Nur Atika Rosli. [Student Project] (Unpublished)


Omar, Siti Nazirah (2006) Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. [Student Project] (Unpublished)

Osman, Afiqah Izzati (2015) A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. [Student Project] (Unpublished)

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. [Student Project] (Unpublished)

Omar, Nor Hashimah (2005) Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. [Student Project] (Unpublished)

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

Omar, Noor Hafizah (2013) Factors that influencing saving behavior among students at USM (Health Campus) at Kubang Kerian / Noor Hafizah Omar. [Research Reports] (Unpublished)

Omar, Sham Shela and Zainal, Nurul Zarith (2014) Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. [Student Project] (Unpublished)

Osman, Mohd Najmie and Harudin, Syahmi and Muhamad, Azim Izzuddin and Zamri, Nur Amira (2018) Customer purchasing decision: an empirical study among Malaysian hypermarket shoppers / Mohd Najmie Osman...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 35. ISBN 9789670314563

Osman, Mohd Najmie and Khairul Anwar, Muhammad and Ishak, Hadzli (2018) The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak. Jurnal Intelek, 13 (2). pp. 22-23. ISSN 2682-9223

Osni, Fauziah and Hasaruddin, Nurlaila and Saidin, Rasyidah and Ayob, Shuhada and Abdullah, Shuhaila (2010) A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]. In: ReCAMSS 2010, UiTM Cawangan Kedah.

Othman, Abdul Kadir and Wan Taha, Nur Ain and Omar, Nur Asmahani and Radzuan, Nur Fadhilah and Che Mat, Siti Noor Afiqah and Mohd Hanipiah, Siti Nur Fatanah (2019) Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (13). pp. 143-155. ISSN 2600-8564

Othman, Akmal Aini and Dahlan, Jaslin Md and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (27). pp. 232-238. ISSN 2600-8564

Othman, Ummi Ashira (2013) The acceptance of gold dinar as a medium of exchange in Kota Bharu / Ummi Ashira Othman. [Student Project] (Submitted)

Othman, Yuhanza and Ahmad Mustafa, Mimi Sofiah and Mohamad Roseli, Nur Hazwani and Hasan, Zuhairah and Hasan, Rahayu (2019) A study on precautionary steps in purchasing goods online / Yuhanza Othman... [at al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (14). pp. 156-165. ISSN 2600-8564

Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914 ; 2590-3837


Pardi, Siti Nur Ain (2014) The relationship between supplementary services and customer satisfaction at Intekma Resort & Convention Centre (IRCC) / Siti Nur Ain Pardi. [Student Project] (Unpublished)

Pg. Matussin, Mafizawaty and Mohamad Sharkawi, Abdul Aziz and Aman, Mohammad Azlan (2016) Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]. Masters thesis, Universiti Teknologi Mara Cawangan Sarawak.

Pius, Emmylen (2013) Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius. [Student Project] (Unpublished)

Pradana, Mahir and Rubén, Huertas-García and Marimon, Frederic (2019) Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 71.

Primus, Jodie Kessy (2008) A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. [Student Project] (Unpublished)


Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. [Student Project] (Unpublished)

Ramli, Mohd Harith (2007) The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. [Student Project] (Unpublished)

Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. [Student Project] (Unpublished)

Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. [Student Project] (Unpublished)

Raja Abdullah, Raja Nurul Akhma (2017) Factors influence customers selection criteria towards Islamic Banking / Raja Nurul Akhma Raja Abdullah. [Student Project] (Unpublished)

Rashid, Fahme and Ramly, Nur Wahida (2013) Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly. [Student Project] (Unpublished)

Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. [Student Project] (Unpublished)

Radzuwan, Radzliyana and Khor, Poy Hua and Lim, Khong Chiu (2013) Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu. Jurnal Intelek, 8 (1). pp. 43-51. ISSN 2682-9223

Raja Shurawardi, Raja Nor Najiha (2011) A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. [Student Project] (Unpublished)

Raja Yusoff, Raja Syarifah (2011) A Study on Factors Influencing the customers’ acceptance towards ArRahnu Scheme / Raja Syarifah Raja Yusoff. [Student Project] (Unpublished)

Ramli, Nor Asikin (2020) Student satisfaction toward food service cafeteria among university student in UiTM Perlis / Nor Asikin Ramli. [Student Project] (Unpublished)

Ramli, Siti Zulaikha (2006) Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. [Student Project] (Unpublished)

Rashidan, Nur Adiba and Khalili, Fairuz (2017) The concern on halal food status catered to muslim consumers / Nur Adiba Rashidan and Fairuz Khalili. [Student Project] (Unpublished)

Rasuddin, Muhamad Faiez (2017) Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. [Student Project] (Unpublished)

Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. [Student Project] (Unpublished)

Razali, Nur Eylia and Abdul Karim, Nurfatin (2013) The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim. [Student Project] (Unpublished)

Razali, Umar Fitri and Hashim, Nur Amira (2014) The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. [Student Project] (Unpublished)

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. [Student Project] (Unpublished)

Rofianto, Whony (2019) Driver and inhibitor of organic food adoption: A study on Indonesian consumers / Whony Rofianto. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 83.

Roseli, Nurul Fazareen (2009) A study on the relationship between customer satisfaction and service level among ASNB agents at Seremban / Nurul Fazareen Roseli. [Student Project] (Unpublished)

Rosilan, Zaira Mohd (2009) A study on customer awareness and perception toward hydroponics’ / Zaira Mohd Rosilan. [Student Project] (Unpublished)

Rosli, Hafizah and Abd Rahim, Ruslan (2016) A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Rosli, Nadia Yamina (2012) A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. [Student Project] (Unpublished)

Rosli, Rusydi (2012) A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. [Student Project] (Unpublished)

Rosly, Muhamad Radzi (2013) A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. [Student Project] (Unpublished)

Rosly, Umi Azmira (2018) Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly. Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)


Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. [Student Project] (Unpublished)

Sulman, Nurfadhila (2008) Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. [Student Project] (Unpublished)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. [Student Project] (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. [Student Project] (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. [Student Project] (Unpublished)

Shahar, Muhammad Syafiq (2011) Determinants that influence customer of Bank Rakyat in selecting Islamic banking / Muhammad Syafiq Shahar. [Student Project] (Unpublished)

Sapian, Muhammad Zahid and Daud, Syuwadah (2015) Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. [Student Project] (Unpublished)

Supardi, Sulisa (2017) Factors affecting customer's decision in using Tabung Haji ATM services: a case study in Tabung Haji headquarter, Kuala Lumpur / Sulisa Supardi. [Student Project] (Unpublished)

Syed Ahmad Badiuzaman, Syed Muhammad Yusof (2018) Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. [Student Project] (Unpublished)

Syed Redhwan, Sharifah La'aiba (2017) Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan. [Student Project] (Unpublished)

Siliyu, Sarjana (2018) Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. [Student Project] (Unpublished)

Saharon, Mohd Nazrul Ikram (2004) A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. [Student Project] (Unpublished)

Saad, Ramli and Ishak, Hadzli and Johari, Nur Rashidi (2010) The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]. [Research Reports] (Unpublished)

Saadon, Nur Faziana (2015) Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. [Student Project] (Unpublished)

Sabdurani, Juliannie (2015) A study on factors of selecting smartphones of the Tabika Kemas teachers in Lahad Datu / Juliannie Sabdurani. [Student Project] (Unpublished)

Sabtu, Qurratu ‘aini (2010) Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. [Student Project] (Unpublished)

Sahril, Saidatul Nur Athirah (2020) Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. [Student Project] (Unpublished)

Said Hamzah, Syed Muhamad Anasrullah (2018) Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. [Student Project] (Unpublished)

Saidin, Nasirah and Nazarudin, Nazatul Nadhirah and Mohd Noor, Wan Nursyahidatul Husna (2016) Customers’ satisfaction towards Penang International Airport Services / Nasirah Saidin, Nazatul Nadhirah Nazarudin and Wan Nursyahidatul Husna Mohd Noor. [Student Project] (Unpublished)

Saidin, Sainah (2015) A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. [Student Project] (Unpublished)

Saidin, Zainil Hanim and Yusoff, Rushami Zien and Mohd. Mokhtar, Sany Sanuri and Saad, Rohaizah (2016) Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian National carmakers / Zainil Hanim Saidin … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 78-89. ISSN 2289-2125

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. [Student Project] (Unpublished)

Salleh, Ibrahim (2017) Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh. [Student Project] (Unpublished)

Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. Degree thesis, Universiti Teknologi MARA.

Salman, Salmah and Mohd Nazir, Siti Nazira and Md Yusuf, Siti Nur Raidah and Ahmad, Jasmine (2010) A study on disabled people perceptions on service quality provided by The Industrial Training Center And Rehabilitation (PLPP) / Salmah Salman...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Samad, Sarminah and Abdullah, Zaini (2007) The influence of organizational justice and demographic variables on employee willingness to engage in customer oriented behaviour / Sarminah Samad and Zaini Abdullah. Gading Journal for the Social Sciences, 11 (01). pp. 71-84. ISSN 2600-7568

Saman, Nur Shakila and Abd Rahman, Noor Fadzlen (2014) Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. [Student Project] (Unpublished)

Samsudin, Nur Aisah (2015) The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. Industrial / Practical Training Report. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Samsuri, Norsharina and Amin Nudin, Anith Liyana (2016) Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Samsusah, Noor Sharyina (2009) The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. [Student Project] (Unpublished)

Sapari, Nur Asyiyah (2015) Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. [Student Project] (Unpublished)

Sapee, Nurul Liyana (2011) Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Sapiai, Syarifah (2012) A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai. [Student Project] (Unpublished)

Sarimon, Noor Amirah and Shihaimi, Syamimi Hamizah (2014) A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. [Student Project] (Unpublished)

Saripin, Sofia Sarmimi and Stephen, Victoria Asong (2018) Factors affecting tourist revisit intention to Sunway Lagoon Theme Park / Sofia Sarmimi Saripin & Victoria Asong Stephen. [Student Project] (Unpublished)

Selamat, Noramarina and Redzwan, Nur Asikin (2015) Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan. [Student Project] (Unpublished)

Seli, Norita Mina (2015) Perceptions and behavioural intentions on airline safety among degree students after flight tragedies / Norita Mina Seli. [Student Project] (Unpublished)

Shaari, Norhafiza (2009) The study on the effectiveness on programs that implemented by Syarikat Bekalan Air Selangor (SYABAS) to maintain customer awareness / Norhafiza Shaari. [Student Project] (Unpublished)

Shaharani, Nur Hayati Nabilah (2015) A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani. [Student Project] (Unpublished)

Shaiful Anuar, Syuhaida (2019) The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. [Student Project] (Unpublished)

Shakri, Noor Suziera (2014) Influences of visitors motivation on decision making: A case study on Petrosains Discovery Centre / Noor Suziera Shakri. Industrial / Practical Training Report. Bachelor of Science (Hons) Statistics, Kota Bharu. (Unpublished)

Sharib, Mohd Shahrul Affendy (2016) Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. [Student Project] (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. [Student Project] (Unpublished)

Shazula, Syarah Raidah (2012) Consumer’s behavior towards credit card usage in Kota Bharu / Syarah Raidah Shazula. [Student Project] (Submitted)

Sheikh Ilman, Sheikh Shafizal (2010) Customer perception towards Canon digital camera / Sheikh Shafizal Sheikh Ilman. [Student Project] (Unpublished)

Shuhadis, Zahid (2008) The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. [Student Project] (Unpublished)

Sidek, Sabariah (2009) Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. [Student Project] (Unpublished)

Sitas, Siti Haziqah (2013) The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas. [Student Project] (Submitted)

Siti Norashikin Bashirun, Bashirun and Nur Idayu, Badrolhisam and Farah Shazlin, Johari and Nurhafizah, Mohd Zolkapli and Nor Maslia, Rasli Samudin and Nur Faithzah, Jamian (2016) Students' green perception and behavior / Siti Norashikin Bashirun ... [et al.]. Malaysian Journal of Sustainable Environment (MySE), 1. pp. 39-49. ISSN 0128-326X

Soo, Cheng Chuah and S-T, Cao Stella and J-Y, Guo Trey and Z-J, Lian Ivey (2019) Consumers’ adoption of mobile payment: comparison between China and Malaysia / Soo Cheng Chuah … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (2). pp. 1-8. ISSN 2462-1838

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Jia, Hui Wan (2020) To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]. Management and Accounting Review (MAR), 19 (3). pp. 1-23. ISSN 2550-1895

Stanley, Sebert Hollistini (2016) Consumer buying behavior on online purchasing for the students of Universiti Teknologi MARA, Kota Samarahan, Sarawak/ Sebert Hollistini Stanley. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.

Stephen Nyamok, Doris Day (2000) The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok. [Student Project] (Unpublished)

Suhaimi, Nur Najatul Najwa (2018) Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi. [Student Project] (Unpublished)

Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. [Student Project] (Unpublished)

Sulaiman, Nurul Ain (2011) The factors that influence the communities to participate in the co-operative / Nurul Ain Sulaiman. [Student Project] (Unpublished)

Suradi, Ariati and Wan Ali, Sharifah Khadijah and Peter, Theresa Korina (2009) Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. [Student Project] (Unpublished)

Syed Hamid, Syed Mohamed Syahir and Ab Malek, Noor Hananie (2015) Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. [Student Project] (Unpublished)

Syed Jaffar, Syed Khamarrulariffin (2010) Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. [Student Project] (Unpublished)

Syed Mohd, Syarifah Hanis (2012) Consumer preferences to buy a house at Kota Bharu,Kelantan / Syarifah Hanis Syed Mohd. [Student Project] (Unpublished)


Tahir, Hanafi Mohd and Abdul Rani, Mohd Khairul Azahari and Shaari, Syahrul Nizam (2011) Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. [Research Reports] (Unpublished)

Tahir, Liyana Adibah (2020) Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. [Student Project] (Unpublished)

Tamby Chik, Chemah and Zulkepeley, Afiq and Tarmizi, Firdaus and Bachok, Sabaianah (2019) Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (3). pp. 21-34. ISSN 2600-8564

Tengku Mohamud, Tengku Mu'izz Farizul (2015) A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. [Student Project] (Unpublished)

Teo, Carol Boon Chui and Mohd Yusof, Mohd Zahin (2017) The counterfeit goods conundrum: an analysis of demand situation among Malaysian consumers / Teo Carol Boon Chui and Mohd Zahin Mohd Yusof. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 11-19. ISSN 2550-1429

Teonny, Sherllyita (2020) Factors that affect intention to adopt E-wallet among young adults in Kota Kinabalu, Sabah / Sherllyita Teonny. [Student Project] (Unpublished)

Thomas, Bibianah and Tahir, Nor Suziwana (2019) The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 8-18. ISSN Journal of International Business, Economics and Entrepreneurship (JIBE)

Tuan Ariff, Tuan Saiful Azzam (2010) A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. [Student Project] (Unpublished)

Tuan Ibrahim, Tuan Nur Arini (2012) The study of perception on islamic banking by non-muslim customers / Tuan Nur Arini Tuan Ibrahim. [Student Project] (Unpublished)


Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal (SMRJ), 6 (2). pp. 71-81. ISSN 1675-7017


W. Hassan, Wan Nur Khaleda (2020) Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. [Student Project] (Unpublished)

Wan Mohd Salleh, Wan Muhammad Haneef and Sardimin, Nurul Farhana (2015) The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. [Student Project] (Unpublished)

Wan Omar, Maznah and Abdullah, Siti Asmahanim and shuhada, Affify and Kamaruddin, Noor Jannah and Ahmad, Sarah Sabir and Zakaria, Azfahanee (2018) The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]. In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 241. ISBN 9789670314563

Wan Zainuddin, Wan Nurul Izah (2012) Study on Drivers Of Customer Loyalty In A Retail Store Industry : A Case Study of Parkson Kota Bharu Trade Centre / Wan Nurul Izah Wan Zainuddin. [Student Project] (Unpublished)

Waris, Norliana (2011) Building customer delight with AgroBank Batu Pahat through better service quality / Norliana Waris. [Student Project] (Unpublished)


Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. [Student Project] (Unpublished)

Yaacob, Mohd Rafi (2010) Gauging future prospects of green products in Malaysia / Mohd Rafi Yaacob. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia. (Unpublished)

Yaacob, Nur Syahirah and Norudin, Norazwanie (2017) Determining the customer preferences of the fast food restaurant : Pizza Hut at Giant Hypermarket, Kuala Terengganu / Nur Syahirah Yaacob & Norazwanie Norudin. [Student Project] (Unpublished)

Yahya, Wan Kalthom (2019) Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-17. ISSN 2590-440X

Yusoff, Nurul Akmal (2010) A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff. [Student Project] (Unpublished)

Yusop, Nur Fitra Azira (2018) The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. [Student Project] (Unpublished)


Zainudin, Afeira Helena (2008) Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. [Student Project] (Unpublished)

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. [Student Project] (Unpublished)

Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. [Student Project] (Unpublished)

Zawawi, Haniza (2007) Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi. [Student Project] (Unpublished)

Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. [Student Project] (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. [Student Project] (Unpublished)

Zolkifly, Nur Hazwani and Naseri, Roszi Nazirah Nasni and Wan Nadiah, Mohd Nadzri and Mohd Wahid, Siti Daleela (2011) Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. [Research Reports] (Unpublished)

Zainudin, Afdal Shahizad (2007) Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. [Student Project] (Unpublished)

Zainal, Murnizah (2006) Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. [Student Project] (Unpublished)

Zabidi, Nurul Athirah (2014) The relationship between the service quality dimension and the customer satisfaction at MITC Melaka / Nurul Athirah Zabidi. [Student Project] (Unpublished)

Zainal Abidin, Suhailah (2015) Factors determining corporate borrowing in Malaysian public listed companies / Suhailah Zainal Abidin. Industrial / Practical Training Report. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zaini, Nurul Hafizah (2010) The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini. [Student Project] (Unpublished)

Zainol, Noorliza and Ariffin, Hashim Fadzil and Ahmad Rozali, Abdul Rahman (2018) The study of customer Perception and expectation toward food presentation / Noorliza Zainol, Hashim Fadzil Ariffin and Abdul Rahman Ahmad Rozali. Academic Journal of Business and Social Sciences (AJoBSS), 2. pp. 1-8. ISSN 2590-440X

Zainuddin, Syafafwati (2012) The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin. [Student Project] (Submitted)

Zakaria, Atiah Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

Zakaria, Nor Balkish and Mohamed Yunos, Rahimah and Che Mahmood, Che Faridah and Anita, Rizqa and Said, Jamaliah (2017) The effect of consumers' interest, information access and spending willingness on Halal products trustworthiness / Nor Balkish Zakaria ... [et al.]. Asia-Pacific Management Accounting Journal (APMAJ), 12 (2). pp. 183-200. ISSN 1675-3194 (issn) ; 2550-1631 (eissn)

Zakaria, Nor Hazliza (2009) A study on the services provided by operation counter ASNB Melaka branches to their customer / Nor Hazliza Zakaria. [Student Project] (Unpublished)

Zaki, Iffah Bazilah (2015) Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. Industrial / Practical Training Report. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zamani, Zulynda Nurain (2014) Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani. [Student Project] (Unpublished)

Zubir, Muhammad Faris (2021) Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir. [Student Project] (Unpublished)

Zulkaain, Norhaniza (2004) A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain. [Student Project] (Unpublished)

Zulkefli, Muhammad Amir Asyraf (2016) The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.

Zulkifli, Nur Faezah (2015) Factors that influencing individual investment decision on mutual funds : a study in Temerloh / Nur Faezah Zulkifli. Industrial / Practical Training Report. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Zulkipli, Mahirah (2008) A study on satisfaction towards BIMB services on PTPTN loan amongst the students of UiTM Terengganu Dungun campus / Mahirah Zulkipli. [Student Project] (Unpublished)

This list was generated on Fri Mar 5 18:46:18 2021 +08.