Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi

Julina Julina and Fakhrurrozi Fakhrurrozi (2020) Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi. Insight Journal : International, Refereed, Open Access, Online Journal, 6 (22). pp. 226-232. ISSN 2600-8564

Abstract

This study aims to determine the effect of brand image on customer loyalty both directly and through customer value on sharia banking operated in the city of Pekanbaru. Data
collection was done by using a questionnaire distributed to sharia bank customers in Pekanbaru, Indonesia. The data that have been collected were tested for validity and reliability, and then to find out the relationship between the variables the data were processed using structural equation modeling. The results found that brand image and customer value have a positive and significant effect on customer loyalty. In addition, the brand image also has a positive and significant effect on customer value. The direct effect of brand image on customer loyalty is smaller than the indirect effect of brand image on customer loyalty through customer value. Based on the calculations, it is evident that customer value is a partial mediation for the influence of brand image on customer loyalty. The results of this study state that in order to maintain customer loyalty, sharia banking must continue to strengthen the brand image and customer value that have become their
hallmark and mainstay to win the competition.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Julina Julina
UNSPECIFIED
Fakhrurrozi Fakhrurrozi
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof. Dr. Saunah
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof. Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr. Mohd Halim
UNSPECIFIED
Editor
Mohd Ariff Albakri, Assoc. Prof. Dr. Intan Safinas
UNSPECIFIED
Editor
Shamsuddin, Assoc. Prof. Dr. Hj Amanuddin
UNSPECIFIED
Editor
Zakaria, Assoc. Prof. Dr. Nor Balkish
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Mat Kamal, Dr. Siti Nuur-Ila
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 6
Number: 22
Page Range: pp. 226-232
Related URLs:
Keywords: Brand Image, Customer Loyalty, Customer Value, Sharia Banking, UiTM Cawangan Johor
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/43096
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