A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik

Abu Bakar Sidik, Wan Anis Hasma (2011) A research about the customer preferences towards malaysian national cars among the government servants at Kota Darul Naim / Wan Anis Hasma Abu Bakar Sidik. [Student Project] (Unpublished)

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Abstract

In 1960’s, Malaysia government encourage to setting up of automobile assembly plants in Malaysia country. The main objective is to reduce the numbers of import cars to Malaysia and that will help to stabilize the balance of payments, to create employment in Malaysia and also to provide the base transfer of technology. Currently, Malaysia had two automobile companies which are Proton and Perodua. Proton is the first automobile company that establish in 1983 and the first national car produced in 1985 is Proton Saga. Whereas Perodua is the second automobile company that establish in 1993 and the first car produce by Perodua is Perodua Kancil in 1994.
The purpose of this research is to identifying about the most influencing factor of customer preferences towards Malaysia national cars among the government servants at Kota DarulNaim.
The researcher had distributed the questionnaire to 100 respondents that works at Kota DarulNaim. The respondents are randomly selected to take part in this survey. Statistical Package for the Social Sciences (SPSS) was used to analyze the data.
For this research, reliability analysis was used to measure the testing for both consistency and stability. The cronbach’s alpha is computed in term of the items in the set are positively correlated to one another. Descriptive analysis was use to examines the general statistics description of variable in the study. Correlation coefficient analysis was used to analyze the strength of the relationship between the two variables.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Abu Bakar Sidik, Wan Anis Hasma
2009444704
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Yaacob @ Othman, Azmahani
UNSPECIFIED
Thesis advisor
Zahari, Sabrina
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HE Transportation and Communications > Automotive transportation
H Social Sciences > HE Transportation and Communications > Automotive transportation > Malaysia
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor in Business Administration (Hons) Finance
Item ID: 40890
Uncontrolled Keywords: automobile Proton and Perodua,customer preferences ,
URI: https://ir.uitm.edu.my/id/eprint/40890

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