Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari

Johari, Nor Hidayanti (2015) Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari. [Student Project] (Unpublished)

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Abstract

The purpose of this study is to determine the factors that influence customer perception towards online shopping which impact on customer’s loyally. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. With the growth of online shopping, comes, the concepts of satisfaction and loyalty for website which involved in providing good quality of services on the website and transaction online. The seller can get money from the business in online shopping if they can satisfied what their customer needs and wants.

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Item Type: Student Project
Creators:
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Johari, Nor Hidayanti
2012601834
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Sarawak
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration
Item ID: 43579
Uncontrolled Keywords: Customer Perception, Online shopping. Customer Loyalty
URI: https://ir.uitm.edu.my/id/eprint/43579

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