Online purchase is always been a negative feedback from consumer because they are not trust to the company and worried if they were cheated. Purchasing towards online also has a positive effect which is help consumer save their cost and time to purchase something. In this study it wills search about factor that affecting consumer behaviour on insurances via online. Theoretical framework on consumer attitude towards online purchasing will be use. Customer of Kinistorage Company chooses more on offline even they have made a quotation from online. Purchase insurance through online purpose to make people easy can save their time and also save cost to. But, there still have customer do not trust transaction through online even they request a quotation from the company through online. In this study I want to identify what are the factors that effect purchasing behaviour of customer towards online
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Ramlli, Siti Noor Alliah 2013743193 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Shaik Aludeen, Muharratul Sharifah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Insurance |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
| Programme: | Bachelor in Business Administration (HONS) Marketing |
| Keywords: | Insurance, customer purchasing behavior |
| Date: | 2017 |
| URI: | https://ir.uitm.edu.my/id/eprint/86833 |
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