Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali

Azali, Rosliana (2009) Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali. [Student Project] (Unpublished)

Abstract

The purpose for this project paper is to determine the factors that most influence customers go to Pasar Tani, to analyze the relationship between factors influence customers to shop with customer motivation towards Pasar Tani, and to identify which market best job of offering what customers want to shop in terms of it price and quality by comparing of Pasar Tani, supermarket and wholesale market under FAMA programmes. In addition, there are several factors that influence customers become motivated to shop at Pasar Tani especially in Melaka. The some factors that most influence are location, price, variety, freshness and choices. However, the factors that have significant relationship with customer’s motivation are location, price, variety, quality, services and choices. For the comparisons between Pasar Tani, supermarket and wholesale market by it price and quality of offering, supermarket is more valuable offering that most fulfill customers need and want. The findings from the study found several strategies that should recommend to FAMA Melaka. The several strategies are; FAMA Melaka should improve promotion activities, added some outdoor activities, increase training program for seller’s to attract customers, and located Pasar Tani at the strategic location.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Azali, Rosliana
2006154501
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural economics
H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural associations, societies, etc.
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Customer motivation; Location; Price; Variety; Freshness; Choices; Pasar Tani
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/30658
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