Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]

Mobil, Shahira Shahina and Kasuma, Jati and Adenan, Mohd Amirul and Mejri, Norazimah and Rajan, Rohanna (2019) Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

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Abstract

Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these premium items. Thus, this research aims to investigate the relationship between and influence of Perceived Quality and Self Esteem on luxury branded makeup purchase. Data from 141 questionnaires were completed by women living in Kuala Lumpur. The findings of the study showed that perceived quality and self-esteem have significant effects on consumers’ intention towards buying luxury branded makeup. Implication and areas for future research are further discussed.

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Item Type: Article
Creators:
Creators
Email
Mobil, Shahira Shahina
UNSPECIFIED
Kasuma, Jati
UNSPECIFIED
Adenan, Mohd Amirul
UNSPECIFIED
Mejri, Norazimah
UNSPECIFIED
Rajan, Rohanna
rohannarajan@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 2550-1429
Volume: 4
Number: 2
Page Range: pp. 73-79
Item ID: 28922
Uncontrolled Keywords: Luxury brand, Women, Makeup, Perceived quality, Self-esteem
URI: https://ir.uitm.edu.my/id/eprint/28922

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28922

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