Factor that can influence customer intention to adopt smart home : a case study of icon-future home / Radiyatul Amira Md Yasri

Md Yasri, Radiyatul Amira (2018) Factor that can influence customer intention to adopt smart home : a case study of icon-future home / Radiyatul Amira Md Yasri. [Student Project] (Unpublished)

Download

[thumbnail of 48973.pdf] Text
48973.pdf

Download (162kB)

Abstract

This study is about factors that influence customer intention to adopt smart home. The objective of this study is to know whether the factor can influence customer intention to adopt smart home. The methodology of this study is using questionnaire on respondent. Total respondent is 100 from existing and potential customer. This study also uses Statistical Package for Social Science (SPSS) version 22. The result shows that, perceived usefulness and individual is the main factor that can influence on customer intention to adopt smart home. While perceived ease of use do not influence on customer intention but have significant value. Therefore, cost is does not have positive relation and do not influence customer intention from the start of study. As conclusion, perceived usefulness is the strongest factor that can influence customer intention to adopt smart home and second strongest is individualism.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Md Yasri, Radiyatul Amira
2015146137
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
-
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > T Technology (General) > Information technology. Information systems
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Item ID: 48973
Uncontrolled Keywords: Customer intention, Smart home, UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/48973

Fulltext

Fulltext is available at:
  • Bilik Penyelidikan dan Harta Intelek | PTDI | Segamat
  • ID Number

    48973

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item