Perceptions of domestic tourist towards local food in Ipoh / Amirah Yahya and Syaza Yasmin Zailan

Yahya, Amirah and Zailan, Syaza Yasmin (2017) Perceptions of domestic tourist towards local food in Ipoh / Amirah Yahya and Syaza Yasmin Zailan. [Student Project] (Unpublished)

Abstract

This study aims to identify the perceptions of domestic tourist towards local food in Ipoh and to determine the relationship between tourist travelling pattern and their perception towards local food. Descriptive research design using quantitative method through self-administrated questionnaire was employed for the purpose of this investigation. Questionnaires to restaurant customers were successfully distributed, however, only percent or can be used for analysis. All data were keyed-in into SPSS Version 22.0 and analysed using suitable statistical analyses to respond this study’s research objectives; i) the perceptions of domestic tourists towards local food in Ipoh (RO1), and ii) the relationship between tourist travelling pattern and their perception towards local food (RO2). Results revealed that there is significant perception between sensory evaluation, selection of menu, price and value. Further analysis has showed that sensory evaluation, selection of menu, price and value also significantly influence domestic tourists travelling pattern and their experience to perceived local food in Ipoh. This study found that regardless how fancy the promotions made by the food and beverages marketing and how much money customers have to pay, the sensory evaluation remains the most significant factor in determining their level of satisfaction and return intention. It denotes how important of preparing and serving the food at acceptable quality. Therefore, this study based on one local restaurant in Ipoh, suggests any local restaurant could consider on constantly serving the best quality of food and ensure to maintain such service from time-to-time.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Yahya, Amirah
2014360271
Zailan, Syaza Yasmin
2014577795
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Jalis, Mohd Hairi
UNSPECIFIED
Subjects: H Social Sciences > HC Economic History and Conditions > Consumers. Consumer demand. Consumption
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) In Foodservice Management
Keywords: Perception ; Local Food ; Travelling Pattern ; Sensory Evaluation ; Price And Value
Date: 17 December 2017
URI: https://ir.uitm.edu.my/id/eprint/43280
Edit Item
Edit Item

Download

[thumbnail of 43280.pdf] Text
43280.pdf

Download (136kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

43280

Indexing

Statistic

Statistic details