Case Study : Numi Skincare / Siti Suraya Husna Mamat

Mamat, Siti Suraya Husna (2021) Case Study : Numi Skincare / Siti Suraya Husna Mamat. [Entrepreneurship Project] (Unpublished)


At the end of the case study, I managed to gain a lot of business knowledge in the real world. I also had to evaluate the performance of the business through the characteristic of an entrepreneur and from this case study I also learned that the characteristics of an entrepreneur must be improved over time so that they can improve their business performance and be more successful businesses. For example, an entrepreneur must be persistence, good problem solving and have a high self confident after that entrepreneur also should be efficiency orientation. The characteristic of an entrepreneur are vital in order to help the business continue to improve the performance of the business. An entrepreneur must evaluate their business performance in such way that they can identify what their business lacks when compared to other businesses. Based on this case study and during do an interview, I learn a lot about business and if we want to be a successful entrepreneur we have to facing a variety of challenges and it is also take a long time to be a success person.


Item Type: Entrepreneurship Project
Email / ID Num.
Mamat, Siti Suraya Husna
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Young online business, Online business and Skincare product
Date: June 2021
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