Consumer’s behavior towards credit card usage in Kota Bharu / Syarah Raidah Shazula

Shazula, Syarah Raidah (2012) Consumer’s behavior towards credit card usage in Kota Bharu / Syarah Raidah Shazula. [Student Project] (Submitted)

Abstract

Nowadays, the credit card ownership has spread widely among people. The spread of credit card usage has results the increase number of debts in the developing nation. This study has carried out in order to examine the factors that influence the credit cards usage especially among people in Kota Bharu. Besides that, the researchers also want to measure the attribute towards the lifestyle of consumers on the credit cards usage. Thus, the researcher also had looked for the factors that influence the usage of credit card among consumers and focus on the specific areas.
By using the specific research method, the researcher has collected and gathered the information on the factors that influence the usage of credit card as well as the pattern of credit card user’s behavior usage. Moreover, the researcher also needs to know the main factor that contributes to the credit card usage in Kota Bharu. There are 120 questionnaires were distributed in Kota Bharu, Kelantan in order to collect the data

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Shazula, Syarah Raidah
2010496054
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Noor, Nor Halida Haziaton
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Credit. Debt. Loans
H Social Sciences > HJ Public Finance > Income and expenditure. Budget
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance
Keywords: research method, research collected and gathered information
Date: December 2012
URI: https://ir.uitm.edu.my/id/eprint/41450
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