Consumer preferences to buy a house at Kota Bharu,Kelantan / Syarifah Hanis Syed Mohd

Syed Mohd, Syarifah Hanis (2012) Consumer preferences to buy a house at Kota Bharu,Kelantan / Syarifah Hanis Syed Mohd. [Student Project] (Unpublished)


House is one of the human basic needs. It s become everyone’s dream to own a house. Regardless how big or what type of the house, everyone will try to fulfil this needs. This is because house not only provides us a place to live and protect us from uncertainty conditions but the role of house is more than it could be. House is expected to give us some of peace, happiness and provide better lifestyle. In economic views, housing is one of the important sectors that help to boost the economic of a country since increase in housing transaction can be contribute to the increase in GDP. Housing developers tried to build and construct houses to be market in property market. However, not all of the houses are able to be sold. As the result, they faced with greater losses since it involved some big amount of money. It is important to identify the main factors that influence the consumer preferences to buy a house.
By doing this, housing developers are able to provide houses that can best suite the consumers’ need. A study has been carried out to identify the main factors that influence consumer preferences to buy a house. Through some reading, the research come up with three
main factors which are financial, location and housing attributes. The respondents for this study are people who already bought at least a house. At the end of this study, the researched found that the housing attributes is the most factors that influence people to buy a house


Item Type: Student Project
Email / ID Num.
Syed Mohd, Syarifah Hanis
Email / ID Num.
Thesis advisor
Shaari, Rustam
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Personal finance. Financial literacy
H Social Sciences > HG Finance > Money > Money and prices. Inflation. Deflation. Purchasing power
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance
Keywords: Financial, location and housing attributes
Date: January 2012
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