Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman

Abdul Rahman, Nur'Jasmin (2018) Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. [Student Project]


This research paper entitled "Factors Affecting Sales Declined: A Case study of Sky Simulator" has been formulated by two leading research questions. The objective of this study is to understand what variables that affects declining of sales in Sky Simulator and to determine the dominant factor that caused to its sales decline; Taking this view into account, the factors like lack of marketing tools, poor location, service packaged offer and machine downtime has been discussed. Thus, the possible factors come out due to researcher's observation as the researcher thinks this might be the factors that are affecting the company. Furthermore, based on Sky Simulator sales performance report throughout each year from 2014 to 2017, it seems that the company has suffered declines in sales due to certain factors which lead to poor company growth. This study was conducted using qualitative research method. It is conducted for enhancement of knowledge and to provide insights and understanding of the research study. To carry out this study both primary and external data have been used. Thus, this research study used observation and interviews as the method to conduct this study. The target of this study is only for employees of Sky Simulator Sdn Bhd which are 6 employees in this company. The result of this study indicates that the majority of the -interviewees are agreed on these factors are affecting sales decline of the company. However, one of the participants hesitantly appears as bias because he answering the question above as disagree due to company image shall be taken off. Plus, poor location is the dominant factor that contributed the most to the lower sales of the company. Finally, based on the findings, some suggestions on how to improve the existing situation have been forwarded which are Sky Simulator need to add more of their marketing activity and Sky Simulator need to drive foot traffic to their retail store.


Item Type: Student Project
Email / ID Num.
Abdul Rahman, Nur'Jasmin
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Hons) Marketing
Keywords: Sales declined, Marketing tools, Machine downtime, UITM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49905
Edit Item
Edit Item


[thumbnail of 49905.pdf] Text

Download (226kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details