This research is to investigate whether there is relationship between service quality dimensions: reliability, assurance, tangibility, empathy and responsiveness with library service. The purpose also wants to see if the service quality still can be used for library services. Some past researchers said that LIBQUAL is more suitable to measure library service quality. The researcher use quantitative research approach in this study. The researcher use convenience sampling by choose random students in the library which did not really busy to answer the researcher questionnaire. The data from the questionnaire then will be keyed in the computer program named SPSS. The researcher will interpret and analyzed the data into the suitable descriptive statistic like mean, correlation and regression analysis.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Hairuzaman, Siti Norhaifaa 2014771317 |
| Contributors: | Contribution Name Email / ID Num. Advisor Mahat, Sabariah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction Z Bibliography. Library Science. Information Resources > University and college. Academic libraries |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) Marketing (BM240) |
| Keywords: | Service quality, Library service, UiTM City Campus library |
| Date: | 2017 |
| URI: | https://ir.uitm.edu.my/id/eprint/120045 |
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