Consumer awareness of Multimedia College Kuching / Andy Jublin

This study was done to determine the awareness level of the three major groups that is Multimedia College, General public and School Leavers on the Multimedia College Kuching. 280 of the respondents are the key to precious input for this research. The research questionnaire was used to collect primary data which cover few important aspects especially on the respondent’s awareness level on their knowledge about Multimedia College. Besides that, the respondent’s feedback and opinion will be taken serious as an aspect that needs to be considered for this research. The respondent’s sources of information will be an important input for the college to identify which groups that need to target so that more people will aware of the Multimedia College. This study finds out that level of awareness somehow do influence the respondent’s choices of private college to enter. With the lack of information about Multimedia College can affect the numbers of students that join the college. Multimedia College student’s opinion is also important. If they feel satisfied with their study environment, the possibilities of good word-of-mouth is there. Recommendations were givens in the end on how to improve the environmental awareness among individuals and Multimedia College.