A study on customer satisfaction towards Kedai Rakyat 1Malaysia at Kota Samarahan / Sakinah Yassin

Yassin, Sakinah (2015) A study on customer satisfaction towards Kedai Rakyat 1Malaysia at Kota Samarahan / Sakinah Yassin. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the customer satisfaction towards Kedai Rakyat IMalaysia at Kota Samarahan. Product quality, product price and customer service is the factor that influence customer satisfaction towards Kedai Rakyat 1Malaysia. The objective this research is to investigate the relationship product quality towards customer satisfaction, to investigate the relationship product price towards customer satisfaction, to investigate the relationship customer service towards customer satisfaction and to identify which variable (product quality, product price and customer service) that gives the higher influence towards customer satisfaction. This survey involved 379 of respondents from Kota Samarahan.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Yassin, Sakinah
2012507069
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Citizen participation
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration With Honours (Marketing)
Keywords: kedai rakyat 1Malaysia,customer satisfaction,Kota Samarahan.
Date: January 2015
URI: https://ir.uitm.edu.my/id/eprint/44500
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