The role of social media in purchase decision making / Norazidah Sabli

Sabli, Norazidah (2016) The role of social media in purchase decision making / Norazidah Sabli. [Student Project] (Unpublished)

Abstract

The purpose of this study is to investigate the role of social media in purchase decision making. This study is design to analyze whether the role of social media is giving impact, become an important factor and effective in purchase decision making towards consumer. The respondents are the Customer Service Management Telekom Malaysia staff at Level 5, Wisma Sanhin, Kota KInabalu. This research will be utilizing quantitative methods, with the 39 respondents. The questionnaire is design in Likert Scale which the part A is about the respondent personal information. Meanwhile, Part B, C, D and E consists of question independent and dependent variables. The data will be analysis through (SPSS).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sabli, Norazidah 2013384483
Contributors:	Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HM Sociology > Social control
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Role; Social media; Purchase decision making
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/68374