A Study on customer satisfaction towards services provided by MITI Sabah Branch / Roslina Mappahli

Mappahli, Roslina (2006) A Study on customer satisfaction towards services provided by MITI Sabah Branch / Roslina Mappahli. [Student Project] (Unpublished)

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Abstract

MITI stand for Ministry of International Trade and Industry Malaysia. It is government sector, where by responsible in economic sector. MITl's customers are exporter and importer, which all of them dealing with MITI to trade their product to foreign countries. Descriptive Study based on the survey of MITl's customer, about their level of satisfaction towards the services provided by MITI. Its main objectives are to find out the level of services performed. Secondly, to see if the MITI service can fulfill the customer needs and lastly, to know which services needed to be improved. Statistical Package of Social Science (SPSS) software was used to produce the intended result at findings of the study. A sample size of 150 respondents chosen via judgmental sampling was fundamental in generating the required inputs. The study has discovered that most of customers are satisfied with MITl's services. All the objectives of the research were answered; few recommendation and suggestion are also put forward to improve the present customer service and any related factors for the maximization of customer satisfaction.

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Item Type: Student Project
Creators:
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Mappahli, Roslina
2004668234
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Item ID: 27003
Uncontrolled Keywords: Ministry of International Trade and Industry Malaysia (MITI); Government sector; Customer service; Customer satisfaction
URI: https://ir.uitm.edu.my/id/eprint/27003

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