Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin

Jamaluddin, Noor Durani (2012) Applying Tiger's pleasure framework (socio-pleasure) to examining user experience in Facebook / Noor Durani Jamaluddin. Masters thesis, Universiti Teknologi MARA (UiTM).


The purpose of this project is to analyse the relationship between hedonic attributes and social network, Facebook by applying socio-pleasure framework from the Tiger's Pleasure Framework. A total of thirty two respondents and twenty six questions were answered by respondents through the online survey in SurveyMonkey. The relationships between hedonic attributes and Facebook in the perspective of socio-pleasure were analysed in order to look at the respondents satisfactions and pleasure. The results were determined and analysed using Pearson's Correlation Coefficient in SPSS and from it, it is clearly proven that user experience (UX) is an important aspect of our lives and society that should not been neglected. It can be concluded that Facebook is a product that brings community closer that works as a central point of communication that provides satisfaction to its' users. Thus, it is confirmed that socio-pleasure framework can be used to look at the level of satisfactions and pleasure of someone through Facebook. This project also act as a preliminary study for researchers in the future work.


Item Type: Thesis (Masters)
Email / ID Num.
Jamaluddin, Noor Durani
Email / ID Num.
Thesis advisor
Wan Adnan, Wan Adilah
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Programme: Master of Science (Information Technology)
Keywords: Tiger's pleasure framework, user experience (UX), hedonic attributes
Date: 2012
Edit Item
Edit Item


[thumbnail of 64616.pdf] Text

Download (129kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number




Statistic details