Abstract
The purpose of this project is to analyse the relationship between hedonic attributes and social network, Facebook by applying socio-pleasure framework from the Tiger's Pleasure Framework. A total of thirty two respondents and twenty six questions were answered by respondents through the online survey in SurveyMonkey. The relationships between hedonic attributes and Facebook in the perspective of socio-pleasure were analysed in order to look at the respondents satisfactions and pleasure. The results were determined and analysed using Pearson's Correlation Coefficient in SPSS and from it, it is clearly proven that user experience (UX) is an important aspect of our lives and society that should not been neglected. It can be concluded that Facebook is a product that brings community closer that works as a central point of communication that provides satisfaction to its' users. Thus, it is confirmed that socio-pleasure framework can be used to look at the level of satisfactions and pleasure of someone through Facebook. This project also act as a preliminary study for researchers in the future work.
Metadata
Item Type: | Thesis (Masters) |
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Creators: | Creators Email / ID Num. Jamaluddin, Noor Durani UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Wan Adnan, Wan Adilah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences |
Programme: | Master of Science (Information Technology) |
Keywords: | Tiger's pleasure framework, user experience (UX), hedonic attributes |
Date: | 2012 |
URI: | https://ir.uitm.edu.my/id/eprint/64616 |
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